Annual Report 2018 Information to shareholders Annual General Meeting The Annual General Meeting of Viking Line Abp will be held at 12 noon on Contents Thursday, April 25, 2019 at the Alandica Kultur and Kongress auditorium, Strandgatan 33, Mariehamn, Åland, Finland. Shareholders who wish to participate in the meeting must notify the Information to shareholders...... 1 Company’s Head Office in Mariehamn to this effect no later than 12 noon on Tuesday, April 23, 2019. Notification may be provided ANNUAL REVIEW l by e-mail to [email protected], This is Viking Line...... 2 l by telephone to the Company’s Secretariat at +358 18 270 00, The year in brief ...... 4 l or by letter to Viking Line Abp, Pb 166, AX-22101 Mariehamn, Åland, Statement of the President and CEO. . . . 6 Finland. Mission statement...... 9 Shareholders whose shares have not been transferred to the Finnish Business review ...... 10 book-entry securities account system are also entitled to participate in the Annual General Meeting provided that the shareholder was recorded
in the Company’s share register before March 12, 1999. In this case, at the SUSTAINABILITY meeting shareholders must present their share certificates or another Sustainability Report...... 26 explanation as to why the ownership right to the shares has not been Viking Line is for everyone ...... 28 reported as a book-entry securities account. Cargo important for trade in Further information about the Annual General Meeting and relevant the Baltic Sea region...... 30 documents pertaining to the meeting are published at Vikingline.com. Economic value...... 32 Investor calendar Restitution to sustain domestic competitiveness...... 34 Personnel...... 36 Safety and security ...... 44 Apr 25, Apr 25, Aug 20, Oct 25, The environment ...... 46 2019 2019 2019 2019 Viking Line’s environmental journey. . . 60 Risks and opportunities...... 63 Annual General Business Half-Year Business Meeting Review, Financial Report, Review, Jan-Mar 2019 Jan-Jun 2019 Jan-Sep 2019 CORPORATE GOVERNANCE Corporate governance statement . . . . 64 Compensation statement...... 71 Feb 13, Week of Week of 2019 Mar 2, Mar 16, FINANCIAL REVIEW 2020 2020 Report of the Directors...... 72 Consolidated financial statements. . . . 79 Year-End Report, Annual Report Annual Report 2019, Jan-Dec 2019 2019, electronic version printed version Parent company financial statements.103 (Swedish, Finnish (Swedish and Finnish) Signatures...... 112 and English) Auditors’ Report...... 113
Contact information...... 117 The above financial reports are published in Swedish and translated into Finnish and English. The Year-End Report, the Half-Year Financial Report and the Business Reviews will be available on Vikingline.com at approximately 9 a.m. on each date. The Annual Report will also be available at the Head Office of Viking Line Abp and can be ordered by telephone at +358 18 277 67 or by e-mail at [email protected].
VIKING LINE ANNUAL REPORT 2018 1 ANNUAL REVIEW ANNUAL REVIEW
Viking Line provides services on the Baltic Sea, with Finland, Sweden and the Baltic countries as its main markets. This is Viking Line
Our vessels
Mission We link together the countries around the northern Baltic Sea by providing sustainable and regular ferry service for M/S Amorella everyone. Our three basic services are cruises, passenger Finnish flag transport and cargo transport. Our unique expertise in Turku–Åland Islands–Stockholm combining these services generates customer and business benefits.
Service area M/S Viking Cinderella Swedish flag Viking Line provides services on the Baltic Sea, with Finland, Stockholm–Mariehamn Sweden and the Baltic countries as its main markets. Our sales offices are located in Finland, Sweden, Estonia and Germany. The Group’s Head Office is located in Marie- hamn, Åland, Finland.
M/S Gabriella Finnish flag Helsinki–Mariehamn–Stockholm Finland’s biggest maritime employer Viking Line is Finland’s biggest maritime employer. In all, more than 40 different occupational categories are employed on M/S Viking Grace a vessel in areas such as operation, Finnish flag maintenance, shops, kitchens, hotels, Turku–Åland Islands–Stockholm entertainment, conference facilities, security and healthcare.
M/S Mariella Operating areas Finnish flag Viking Line’s operations include both pas- Helsinki–Mariehamn–Stockholm Nasdaq senger and cargo transport. The subsidiary Viking Line Buss Ab also provides bus trans- The parent company, port based in the Åland Islands. Viking Line Abp, has been listed on NASDAQ Helsinki since July 5, 1995. The share M/S Rosella capital is EUR 1,816,429.61 Finnish flag divided among 10,800,000 Environmental certification Mariehamn–Kapellskär shares of equal value that The Group’s Head Office, all vessels and the constitute one series. subsidiary Viking Line Buss Ab are certified in compliance with ISO 14001:2015 environ- mental management standards. M/S Viking XPRS Estonian flag Helsinki–Tallinn
2 VIKING LINE ANNUAL REPORT 2018 VIKING LINE ANNUAL REPORT 2018 3 ANNUAL REVIEW ANNUAL REVIEW
NB 488 A The year in brief 63,000 gross tonnes 218 metres 2,800 passengers 1,500 cargo lane metres 922 cabins Ice class 1 A Super Passenger volume
Turku–Åland Islands–Stockholm Stockholm–Mariehamn Helsinki–Mariehamn–Stockholm Finland/Sweden–Baltic countries Mariehamn–Kapellskär
Viking Grace equipped with rotor sails Steel Cutting In April 2018, Viking Grace was the first passenger On September 3, construction work began on Viking vessel in the world to start using wind power with the Line’s new passenger vessel at the Chinese shipyard help of a mechanical rotor sail. The aim is to study XSI. In a traditional steel-cutting ceremony, the first Sales Income before taxes Investments Equity/assets ratio whether using this method will further reduce the components were cut from a sheet of steel. The vessel vessel’s energy consumption and exhaust emissions. will be one of the most climate-smart passenger vessels in the world. The newbuild project has entailed extensive planning and development work in order to create a vessel that represents a brand-new and unique generation of vessels. A number of Finnish and EUR EUR EUR other European suppliers have been hired in this work. 49 .4% The vessel will be placed in service on the Turku– 497 8. M 6 .5 M 15 .9 M Mariehamn–Stockholm route in 2021. New organization During spring 2018, a change in Viking Line’s organizational structure was implemented, with the objective of focusing on results and commercial matters while simplifying Market share, passengers Market share, cargo Average number of empoyees A A A the Group’s way of working. A vessel manager with responsibility 32.4% 17.8% 634 for commercial operations was appointed for every vessel and they report directly to the CEO. 67.6% 82.2% 2,037
Viking Line Viking Line Land-based Others Others Shipboard Viking Line Club On February 17, 2017, Viking Line launched its updated Viking Line Club customer loyalty programme, enabling members to start collecting bonus points (so-called Passengers 6,411,537 Cargo units 128,549 In addition to the Group’s own Boats) on travel bookings and purchases on board. Starting in February 7, 2018, employees, Viking XPRS was crewed Boats could be used as a form of payment for all pre-bookings of both trips and by an average of 242 (248) people Cars 704,799 Buses 15,867 services on board. employed by a staffing company.
4 VIKING LINE ANNUAL REPORT 2018 VIKING LINE ANNUAL REPORT 2018 5 ANNUAL REVIEW ANNUAL REVIEW
Statement of the President and CEO We develop operations to meet provide cheerful, good service to our customers. of payment for all pre-bookings of trips, car space, restau- passenger expectations We are spread out geographically, with operations in rants and spa treatments. We are pleased that we can offer Since we began service, 227 million Finland, the Åland Islands, Sweden, Estonia and Germany. our loyal customers this opportunity. passengers have chosen to travel on We have shipboard and land-based employees. In 2018, we our vessels, 22 million cars have driven had nearly 3,000 full-time employees including the Viking On the cutting edge of innovation over our car deck ramps and more XPRS crew. Working in different places and on different In April 2018, Viking Grace got an added boost when a new than 4 million cargo units have contri vessels is a challenge but it also presents opportunities. We rotor sail was installed. It is the first hybrid vessel to use both buted to maintaining the infrastructure have a strong corporate culture and believe that people wind for propulsion with the help of a sail and liquefied between the three countries we serve. with different experiences and perspectives are vital to our natural gas (LNG) as fuel. Using the rotor sail enables a Through our continued efforts long-term business success. It is people who are the key to reduction in carbon dioxide emissions and fuel consumption, in operations, we shall maintain our success, and everyone’s efforts count. Our targets for sales, and the media have shown great interest in it, especially strong position in our service area. profitability and growth can only be achieved if capable internationally. The effects of the sail will be assessed after With a stronger digital presence and people are motivated to achieve them. one year in service. The intention is to install two sails on our accelerated work to meet customer new vessel. expectations, we shall develop our Results for the year operations. We also play an important Full-year results for 2018 were on a par with results for the Construction work on the new vessel has begun role in developing sustainable travel – a financial year 2017. During the year, the cost trend remained On September 3, construction work began on Viking Line’s field where we have been a pioneer in at a satisfactory level despite an increase in bunker (vessel new passenger vessel at the Chinese shipyard XSI. In a adopting technological innovations for fuel) expenses. In early autumn, the price of bunker rose to traditional steel-cutting ceremony, the first components many years. a level at which operating profit deteriorated for the full year were cut from a sheet of steel. The new vessel is larger in size As an Åland Islands-based shipping compared to 2017. Toward the end of the year, prices than the environmental pioneer Viking Grace but is expected company, we live off the sea and it is changed for the better, which allowed a large portion of to consume about ten per cent less fuel. Throughout the important to us to promote its well- bunker costs for 2019 to be hedged through fixed-price project, the focus has been on optimization of energy and being. We want to be role models when agreements. environmentally-adapted solutions, and the vessel will be it comes to utilizing new solutions that We continue to see challenges in terms of sales income. one of the world’s most energy-efficient vessels. reduce our environmental impact. During the year, we were weighed down by a weaker The newbuild project has entailed extensive planning and Swedish krona, but also by weaker passenger volume than development work in order to create a vessel that represents Organization change planned. In the year ahead, our focus will be on increasing a brand-new and unique generation of vessels. A number of with a focus on results sales income and improving the contribution margin. To Finnish and other European suppliers have been hired in this This development work also concerns meet the continued great challenges we face, we have work. The vessel will be placed in service on the Turku– our organization. In April, a new orga chosen specific focus areas that we will provide additional Mariehamn–Stockholm route in 2021. In August, the first nization model was introduced. The resources for to improve results. group of Viking Line employees relocated to China to take goal is to create clearer ownership of During the year, 6.4 million passengers travelled with us. part in the construction work. It is both exciting and stimu results and sharpen our commercial Peak season volumes are absolutely critical to our results, lating to follow the work of building the new vessel focus. and July is traditionally the month when traffic is most The focus in this process is on all our intense. Viking Line’s passenger volume on all routes in July I would like to give a warm thanks to all our personnel for their vessels, and seven vessel managers was 951,005 passengers. That number was better than for good work over the past year. I would also like to thank our have been appointed. Together with 2015, our record year, with the equivalent capacity. Mariella customers and partners for showing their faith in us in 2018. me, the Group Management team and Gabriella, which sail between Helsinki and Stockholm, determines the Group’s overall objec also made summer day cruises to Tallinn. Capacity utilization tives, which the vessel managers then for both vessels increased significantly because of these execute together with their vessel additional sailings. management teams, with the assis- During the year, our digital change work was strength- tance of our land-based functions. It is ened when our Viking Line Club customer loyalty pro- crucial that together we do everything gramme reached a new level. For a year, members had to promote and support business been able to collect bonus points, what we call Boats. Jan Hanses operations while we in true Viking spirit Starting in February, the Boats could then be used as a form President and CEO
6 VIKING LINE ANNUAL REPORT 2018 VIKING LINE ANNUAL REPORT 2018 7 ANNUAL REVIEW ANNUAL REVIEW
Mission statement
Mission − our fundamental task We link together the countries around the northern Baltic Sea by providing sustainable and regular ferry service for everyone. Our three basic services are cruises, passenger transport and cargo transport. Our unique expertise in combining these services generates customer and business benefits.
Vision − our ambition and what we want to achieve We are the leading brand in our service area and the preferred choice of all those seeking sea transport services and experiences. We shall preserve and enhance our position as a profitable company.
Fundamental values Viking Line is for everyone. Our customers are our foremost priority and we aim to exceed their expectations, especially with regard to good service. We respect our co-workers and value initiative, innovation, team- work, openness, honesty, loyalty and acceptance of responsibility. We stand for humility and cost-consciousness. We take advantage of all good business opportunities. Our vessels are safe and well-maintained. We conduct our opera- tions in compliance with applicable environmental standards and legislation. We strive to continuously improve our environmental and sustainability work.
Strategies We offer the market’s best value for money by providing good quality at affordable prices. Our selective quality factors are friendly service, fully functional and clean facilities, good food, enjoyable entertainment and attractive shopping. We aim at large travel volume and high capacity utilization. We shall have modern distribution and sales systems. Our sources of income are ticket, cargo and on-board sales – we optimize their total outcome. We motivate and train our employees in order to achieve improved quality, service and productivity. We continuously optimize our energy consumption in all our opera- tions.
8 VIKING LINE ANNUAL REPORT 2018 VIKING LINE ANNUAL REPORT 2018 9 ANNUAL REVIEW | Business Review ANNUAL REVIEW
Closer to the customer with New healthy children’s buffet the new organization model On June 14, a new healthy children’s buffet was laid out, featuring classic children’s favourites with a twist, which was developed in partnership with the Swedish National Junior Culinary Team. In April 2018, a new results-driven organization model was introduced to optimize operations and make them The array of plant-based dishes was expanded to include different kinds of salads, sweet potatoes and honey-roasted root more efficient. Viking Line is working actively to develop a flatter organization with a sharp focus on respon- vegetables. Other tasty dishes were daikon spirals and coleslaw, sibility for results, resources and mandates to manage operations close to the customer. So now our seven beef brisket bolognese and potato mash with vegetables. The vessel managers and their shipboard teams have commercial responsibility for their own vessels. junior chefs also developed a brand-new 2018 Christmas buffet for Viking Line’s youngest passengers. The aim of the new organization is to enable faster decision- Viking Line has the best service again! Viking Grace testing rotor sail making and to use the knowledge of employees who work In April 2018, for the fifth time in seven years, Viking Line was As part of Viking Line’s long-term environmental work, Viking closest to the customer to a greater extent. Their task is to ranked number one in the Swedish consumer survey Service Grace is the first passenger vessel in the world to test wind optimize economic results for every departure together with Score in the Sea Transport/Cruises category. That means power using a rotor sail. The objective is to test whether it is the vessel management team. They are supported by the Viking Line is the shipping company with by far the best possible to further reduce the vessel’s energy consumption Number of passengers 2018 2017 market and sales functions in each market and by the service on the Baltic Sea. The trend shows growing customer and exhaust emissions. The technology was developed by Turku–Åland Islands–Stockholm 1,858,880 1,885,643 operational management team. satisfaction with Viking Line year after year. Our Net Promo- the Finnish clean tech company Norsepower. Meanwhile the market departments in both Sweden and tor Score (NPS), which measures the tendency of customers Stockholm–Mariehamn 895,120 890,689 Finland were reorganized with greater focus on customer who have travelled with us to recommend Viking Line, Exclusive gastronomic partnerships in Sweden and Helsinki–Mariehamn–Stockholm 969,307 1,036,559 relations, loyalty programmes and web development. Active indicates that customer satisfaction continues to rise. Finland Finland/Sweden–Baltic countries 1,955,265 2,345,989 communication between the vessels and the land-based Since 2017, Viking Line has had a long-term partnership organizations is crucial, with product managers serving as a Mariehamn–Kapellskär 732,965 722,269 Healthy passenger figures for Viking Line in July with the Swedish National Culinary Team and the Swedish link between them and reporting to both sides. Viking Line operated seven vessels during the summer of National Junior Culinary Team. In September, an exclusive TOTAL 6,411,537 6,881,149 2018. The nice weather tempted many people to take to the tasting menu on Viking Cinderella was nominated for the Innovative leadership closer to the customer sea, and the tough price competition benefited customers. Wilhelmina Skogh Prize, awarded by the Swedish trade With this organization change, Viking Line will be better able In July, the total number of passengers on all vessels was publication Travel News. Viking Line’s passengers in 2018 came from: to take advantage of the unique strengths and opportunities 951,005, which is better than the record set in 2015 and an In September 2018, a new partnership was launched with of each vessel and route. In the new, flatter organization, the increase of more than 4% compared to July 2017 with similar the Finnish Chef of the Year and Waiter of the Year champion 16.8% 51.0% focus is on costs and efficiency improvements as well as on capacity. In July 2017, passenger volume passed the million ships, which Viking Line will be a main sponsor of for the employee engagement and teamwork. By making use of the mark thanks to increased capacity on the Helsinki–Tallinn next three years. Among the contributions from the Finnish front line’s knowledge and ability to work independently, we route with the catamaran Viking FSTR. winners will be specially developed menus and drink recom- can look forward to new ideas from everyone who has direct mendations for Viking Line’s passengers. Finland contact with the customer. The aim is for everyone, at every Sweden Cutting of steel level, to feel that they are participating and inspired to be 32.2% Other countries Viking Line has long been at the forefront of environmental Bonus programme with the Viking Line Club creative and generate new ideas. development on the Baltic Sea. In 2013, the flagship Viking In 2017, the Viking Line Club was launched, enabling mem- Grace was launched as the world’s first passenger vessel of bers to collect bonus points on all their purchases with Viking Focus on customer satisfaction in shipboard training its size class to run on liquefied natural gas (LNG). Now a new Line. In 2018, members could begin using the points they Viking Line is also investing in extensive leadership training climate-smart vessel is being built which will further reduce earned, which we call Boats. Boats can be used to pay for a Did you know that… for people who work close to the customer. In 2018, leader- our impact on the Baltic Sea and is expected to be placed new trip with Viking Line. Members have access to a unique ship training was provided to 150 foremen on board Amorella in service in 2021. The shipping industry’s equivalent of a range of travel offers and other special offers on … in February 2018, the reality show and Viking Grace. Similar training programmes are planned ground-breaking ceremony, the cutting of steel, took place board our vessels. Stil i sikte (‘Focus on style’) was filmed on for the other vessels. In spring 2019, it will be Gabriella’s and at the shipyard in Xiamen, China, on September 3, 2018. Viking Cinderella with Hollywood stylist Mariella’s turn. Jonas Hallberg and Malin Gramer as presenter. The programme was broadcast on the Swedish channel TV3 during the spring and summer.
… Viking Line, together with the French champagne house Piper-Heidsieck and the Finnish champagne expert Essi Avellan, has developed the champagne Essentiel by Essi for Viking Line, which is available for sale only on board Viking Line’s vessels starting in October 2018.
10 VIKING LINE ANNUAL REPORT 2018 VIKING LINE ANNUAL REPORT 2018 11 ANNUAL REVIEW | Turku–Åland Islands–Stockholm ANNUAL REVIEW
Upgrades and leadership training Family contest on Amorella providing even better service, enhancing employee motiva- Amorella and Viking Grace, which serve the Turku–Mariehamn–Stockholm route, were upgraded during their In a contest held on Amorella, families were given free rein to tion and boosting sales. All new employees on Viking Grace dry-dockings in January and February. The challenge on this route is the great variations in the customer plan the new vessel together and submit new ideas in writing and Amorella also undergo service training on how to treat base and spending habits both seasonally and for different days of the week. or pictures along with their suggestions. The contest was very guests and create comfort and well-being in their work. popular, and Viking Line received many fine drawings, innovati- ve ideas and interesting suggestions for names. All the families It was a good year for Viking Grace although the competi Upgrades on Amorella Great demand for picnic cruises that took part received a prize, and several were also given tion was much tougher. In February 2018, it passed the In conjunction with Amorella’s dry-docking, a number of The different customer segments on this route require great special honourable mention. 6 million passenger mark and in December the number of inside cabins suitable for families with children were sensitivity to customer needs. The challenge is to have things passengers who travelled with Viking Grace since its 2013 renovated. Previously, the cabins had four Pullman (upper work for everybody – for regular passengers in all directions, launch exceeded 7 million. and lower) beds. Now they instead have a double bed, TV weekly commuters and, not least, cruise passengers. and a bed for children under 12. Along with the traditionally important customers families Amorella turns 30 Amorella’s Tapas & Wine was converted into the café Upgrades on Viking Grace with children and regular passengers, conference groups Amorella replaced Rosella on the Turku–Åland Islands–Stock- Coffee & Wine with fantastic views of the archipelago. During Some concepts are adjusted on a regular basis to satisfy are an increasingly important segment. Capacity utilization holm route on October 14, 1988, and has faithfully served the the day, top-notch coffee products such as special coffees customer wishes. On January 21, 2018, Viking Grace returned is good, and there are plans to further develop the confer- route since then. The vessel was built at Brodosplit Shipbuilding and pastries baked on board are served. In the afternoon, to service after its dry-docking, with refurbished shopping ence concept. A product group that includes representatives Industry’s shipyard in Split in what is now Croatia. The vessel’s passengers can enjoy afternoon tea, and in the evening venues and more space for fashion items, wine and cham- from both vessels and the different marketing departments godmother is Kirsti Lundqvist, the wife of the Chairman of the the café is transformed into a wine bar. In conjunction with pagne. The champagne and wine assortment was also is discussing issues relevant to this route. Board, Ben Lundqvist. Some 26 million passengers have the dry-docking, Amorella’s conference facilities were also upgraded, and the shop on board is delighted to now offer Our popular day cruises, so-called picnic cruises, are travelled with Amorella since it was placed in service. spruced up and the walls and ceilings redone. The buffet some 300 different kinds of whisky. also an important concept, and Viking Grace and Amorella restaurant was likewise refurbished, with a new floor and The Fashion department underwent the greatest are market leaders, despite tough competition. The picnic entrance layout. change, having been transformed from a limited area into a cruises depart in the morning from the Ports of Turku and Cutting of Steel spacious, modern venue with a clearly defined store setting. Leadership and service training Stockholm, with a change of vessel in Mariehamn prior to Meanwhile minor updates were made in the restaurants, In 2018, leadership training was carried out for 150 foremen returning to the port the passengers departed from. On September 3, construction including Oscar à la Carte and The Buffet’s children’s table. on board Amorella and Viking Grace with the aim of work began on our new passenger vessel at the XSI Viking Grace equipped with rotor sail shipyard in Xiamen, China. As of April 12, Viking Grace is the first passenger vessel in the During the traditional steel- world to test wind power with the help of a mechanical rotor cutting ceremony, the first sail. The test can be seen as part of Viking Line’s long-term steel components were cut environmental work, and the aim is to study whether using from a sheet of steel. The Amorella ceremony was impressive and Viking Grace Delivered in 1988 this method will further reduce energy consumption and well-organized and featured a Delivered in 2013 34,384 gross registered thus also emissions. The technology was developed by the 57,565 gross registered tonnes Finnish clean tech company Norsepower and the test results number of cultural activities. NB 488A tonnes The vessel will enter into Length 169 .4 m are assessed on a regular basis. Delivery Length 218 .0 m Ice class 1 A Super service in 2021 on the Turku– 2020 Ice class 1 A Super 2,480 passengers Mariehamn–Stockholm route. 2,800 passengers 450 cars 556 cars 1,946 berths 2,980 berths Finnish flag Finnish flag Traffic divergences, 2018 Viking Grace dry-docking Jan 7–21, 2018 L Amorella dry-docking Jan 22–Feb 4, 2018 Gabriella as a replacement on the Turku–Åland Islands–Stockholm route Jan 8–Feb 3, 2018 Viking Grace servicing days Apr 9–12, 2018, Sep 17–20, 2018 Amorella servicing days Sep 17–20, 2018
12 VIKING LINE ANNUAL REPORT 2018 VIKING LINE ANNUAL REPORT 2018 13 ANNUAL REVIEW | Helsinki–Tallinn ANNUAL REVIEW
Scheduled bus service from a number of cities in Finland
Viking XPRS operates between Helsinki and Tallinn every day of the year except one day at Christmas. The route is the most competitive in the industry. The number of regular passengers travelling both with and without a car increases year after year. Day cruises continued to be popular in 2018.
Many passengers travel between Helsinki and Tallinn to Timetable change Tallinn on July 16. Thousands of Finns travelled with Viking work, study, visit their hairdresser or dentist, shop for clothing On February 12, 2018, the basic schedule for Viking XPRS was Line to Tallinn to see the band. or furniture, or drop off their car for servicing. A number of changed to satisfy customer wishes, so departure times Viking Line offers accommodation at 25 hotels in Tallinn passengers also travel to see a special artist on board. The were moved to one hour earlier and the same timetable and 13 hotels elsewhere in Estonia. We have increased the biggest customer group on this route are Finns. Many start is now in effect every day of the week. As a result, people number of destination activities sold directly via our booking their spa visits to Estonia on board Viking XPRS. A large num- making a day cruise to Tallinn arrive back in Helsinki one hour system. New additions during the year included the ber of Estonians travel to work in Finland, while others take earlier but still have plenty of time in Tallinn. The adjusted Monet2Klimt multimedia exhibition and the restaurant Viking XPRS in order to go shopping or visit the Linnanmaki timetable also means it was possible to make complete day Finlandia Caviar, where customized culinary classes on Amusement Park in Helsinki with their family. Foreign tourists cruises on Sundays as well. oysters and caviar can be arranged to satisfy the interests visiting Helsinki or Tallinn also take day cruises across the of different groups. Gulf of Finland to see another city. Further measures to improve service During the spring of 2018, internal service training was pro- Variety of entertainment acts Increased volumes for Gabriella and Mariella vided to staff, and scheduled service on transfer buses for Theme cruises and special cruises, especially on weekends, During peak season, Gabriella and Mariella, as in the previous Viking XPRS departures were added, with six different routes were very popular. Finnish star artists, dance bands, bingo, year, made an extra day cruise between Helsinki and Tallinn to Helsinki and the harbour. Viking Line also offers passen- and beauty and wellness events attracted many people in instead of remaining in Helsinki for the day. Passenger gers scheduled non-stop bus service from different cities to 2018. volume on Gabriella and Mariella increased significantly the Port of Helsinki and back. compared to the year before. In July 2018, the route had a total of 317,910 passengers. During the period April 10–Octo- Destination bookings on the rise ber 16, 2017, capacity on the route was enhanced with the Destination activities are attracting more and more people addition of Viking FSTR. Total passenger volume on the route and are increasingly important with every passing year. A in 2018 was thus lower than in 2017. good example in 2018 was when Guns N’ Roses played in
Viking XPRS Built in 2008 35,918 gross registered tonnes Finnish star artists Length 185 0. m at Viking XPRS: Ice class 1 A Super 2,500 passengers 220 cars Paula Koivuniemi 736 berths (Viking XPRS’s godmother) Estonian flag Eino Grön Muska Marion Rung Virve Vicky Rosti Jonne Aaron L Traffic divergences, 2018 Gabriella and Mariella extra sailings Helsinki–Tallinn Jun 16–Aug 12, 2018
14 VIKING LINE ANNUAL REPORT 2018 VIKING LINE ANNUAL REPORT 2018 15 ANNUAL REVIEW | Helsinki–Mariehamn–Stockholm ANNUAL REVIEW
Shared focus on development and growth
Gabriella and Mariella work in tandem on the Helsinki–Mariehamn–Stockholm route and offer passengers a increase in customers from Asia can be seen. There is also successes, and every employee was engaged the entire cruise with two nights on board. What is unique about the route is that the vessels sail between two capitals, growth potential in Sweden. time in this development work. from one city centre to the other. As in past years, during the summer both vessels made day cruises between What is unique about this route is that traffic is between Helsinki and Tallinn instead of remaining in Helsinki for the day. two capitals, from one city centre to another. Through its Job rotation on Mariella partners, Viking Line offers experiences, for example, involv- Mariella also began to use job rotation in order to be where Viking Line invests continuously in modernizing the vessels, an updated look and equipped with a TV. As a result, they ing transport, theatres, museums and excursions both in customers are at different times. People help out where and that usually gets positive feedback in our customer had very high occupancy. The public lavatories were refur- Helsinki and Stockholm. Online bookings of trips and meals it is needed, which has had a positive effect on efficiency. surveys. Major work is often carried out in conjunction with bished and the conference auditorium got a facelift. increased in 2018. This started with the restaurant staff and will gradually be the vessels’ dry-dockings. In April 2018, Gabriella was dry- developed. For many employees who have worked for a long docked for two weeks and returned to service on April 29. Reduced fuel and energy consumption Development and participation time on Mariella, it has been a positive development that This time, the focus was on its restaurant concept, Travel Spa During Gabriella’s dry-docking, the vessel’s sponson, a struc- During the year, the vessels focused on practical implemen- motivates them. facilities and some cabins. ture extending from the hull of the stern, was rebuilt in order tation of the new organization, with participation being a to reduce sea swells, which cut fuel consumption for propul- keyword. The focus was also on commercial operations. The Retro hit and Euroboat Seafood and a pop-up restaurant sion by 11.5% compared to the corresponding period in 2017. assortment in the tax- and duty-free shop was tested and One highlight on the route in 2018 was Mariella’s Retro Cruise, Gabriella’s Food Garden was turned into the new restaurant changed on a continuous basis, with new displays on the with its 90s vibe. People mostly in their 30s and 40s signed up À La Carte & Seafood Bar, with delicious seafood dishes and shelves to better attract customers of different nationalities. and the cruise was quickly sold out. During the autumn both Extra day cruises to Tallinn a dessert cart from which guests select their own desserts For example, the assortment of souvenirs was expanded to vessels offered a brand-new show – Euroboat, a popular Instead of remaining in Helsinki for the day, in 2018 Gabriella and cheeses. The restaurant Bistrotek in the arcade was meet the demand from our Asian customers. evening of singing in the style of Sweden’s Melodifestivalen and Mariella also enhanced service on the Helsinki–Tallinn made into a pop-up restaurant with a variety of themes. The On Mariella, development work in the tax- and duty-free (the annual music competition that determines the coun- route during the summer with an extra day cruise. The trip first theme was Mexican. It was a popular lunch option on shop was carried out in collaboration with both staff and try’s representative at the Eurovision Song Contest), with an takes just two and a half hours in each direction. In July, both the scheduled route and the Tallinn route. outside experts. Flexibility is the keyword for achieving new enthusiastic audience voting on the different acts. Gabriella and Mariella had a total of 100,967 passengers on these day cruises, an increase of nearly 25,000 passengers Modernized sauna facilities and upgraded cabins for the same vessels compared to the corresponding period On Gabriella, the sauna and pool facilities were modernized. in 2017. With the nice summer weather, Mariella’s summer Traffic divergences, 2018 In the Travel Spa, the sauna, changing rooms and pools were kiosk on deck set a new record. L Gabriella as a replacement on the refurbished and another treatment room was added, which Turku–Åland Islands–Stockholm means a doubling in the availability of popular treatments. route Jan 8–Feb 3, 2018 One new addition that was appreciated was the scented Increased online booking of experiences Gabriella dry-docking experience showers. The biggest customer group are cruise guests from Finland. Apr 15–29, 2018 A number of cabins on Gabriella were also upgraded and One objective is to expand the customer base and attract Gabriella and Mariella extra sailings given new interiors. A total of 64 standard cabins were given customers from other parts of the world. At present, an Helsinki–Tallinn Jun 16–Aug 12, 2018
Gabriella Mariella Built in 1992 Delivered in 1985 35,492 gross 37,860 gross registered tonnes registered tonnes Length 171 .2 m Length 177 .0 m Ice class 1 A Super Ice class 1 A Super 2,400 passengers 2,500 passengers 400 cars 430 cars 2,382 berths 2,500 berths Finnish flag Finnish flag
16 VIKING LINE ANNUAL REPORT 2018 VIKING LINE ANNUAL REPORT 2018 17 ANNUAL REVIEW | Stockholm–Mariehamn ANNUAL REVIEW
Cruise offering with popular events
Viking Cinderella is a dedicated vessel, where the focus of our customers’ experience is on personal service, food, entertainment and shopping. In 2018, we set a record in customer satisfaction. Never before have we had such high numbers in our customer surveys when it comes to staff, food and entertainment.
carried out in partnership with Swedish Dance Band Week Project engages all employees exclusive quality wines. In 2018, records were set for both Swedish National Culinary Team created visitors and sales, confirmation that we are knowledgeable in Malung. The best Scandinavian dance bands gather here, In September a project was launched on Viking Cinderella new tasting menu about drinks events on Viking Cinderella. and guests have a number of dance floors to choose from. aimed at developing the products on board and producing Good food is a defining feature on Viking Cinderella. In The interest in high-quality whisky has also increased even more satisfied customers. Key people in the project partnership with the Swedish National Culinary Team, a new, dramatically. The reputation of the Cinderella Whisky Fair in were our frontline employees. Systematic use is now being exclusive tasting menu with personal service was served Cinderella’s entertainment week January has spread far beyond Scandinavia’s borders. It is made of their knowledge. They are the ones who know what on Fridays and Saturdays during the autumn. The menu is a Another project continuously undergoing development ranked as one of the world’s top fairs on water. As proof of customers are lacking, what they ask for and how they think niche product that boosts our image, enhancing our entire is Cinderella’s entertainment week, with different theme this, Viking Cinderella was named Ferry/Cruise Line Drinks we should develop our range of products. Everyone on board food concept while giving our own chefs the chance to per- departures each night of the week to suit different tastes. Retailer of the Year in 2018 at the Drinks International Travel Viking Cinderella is actively participating in the project and form at higher levels. The feedback from our dinner guests Among other activities during the spring, a number of disc Retail Awards 2018 in Cannes for its Cinderella Whisky Fair. submitting good ideas that are then assessed and imple- was fantastic. jockeys entertained guests, and during the autumn new mented. A project manager has been appointed to develop artists were tested. products that interest customers based on this new knowl- Cabins with popular options In tune with the times – vegetarian buffet edge. Guests appreciated the cabins on Viking Cinderella that In partnership with the Swedish National Culinary Team, we Zero vision were upgraded in 2017. In 2018, we began to offer different also developed a new range of buffet dishes that are vege- In 2018, we continued our safety and security work on Viking Exclusive events a success options for some categories of cabins. Better sleep comfort tarian or vegan. These are served in The Buffet restaurant. Cinderella through the project Zero Vision, which is focused For a long time, Viking Cinderella has developed its own ex- with thicker mattresses, cabins near the lift, cabins in higher Other dishes served here were also created in collaboration on the social safety and security we want guests to feel on clusive theme cruises and special cruises to attract discern- decks and adjoining cabins for larger parties were some of with the National Culinary Team. board. We have zero tolerance of drugs or any kind of crime ing guests. The popular Champagne & Wine Fair in Septem- the new options available. – from theft and disorderly conduct to assault and sexual ber attracts ever more customers who are interested in Dance Band Week harassment. This zero vision is supported by a brochure of Viking Cinderella’s recurring events are generally top-quali- the same name which is now available in all cabins on board ty, and we continuously strive to raise these standards. One the vessel. Viking of the most popular events is Dance Band Week, which is Cinderella Delivered in 1989 46,398 gross registered tonnes Length 191 .0 m Ice class 1 A Super 2,560 passengers 306 cars 2,500 berths Swedish flag