From the Editor

Volume 17, Issue 1, January-June 2019 From the Editor

It is with much joy and anticipation that we present the January-June 2019 issue of our journal, Pragyaan: Journal of Management (Prgyaaan:JOM). It continues to gain appreciation and accolades as it provides a platform that stimulates and guides the intellectual quest of Management scholars and practitioners. Pragyaan: JOM is a bi-annual, peer reviewed, open access Journal that brings to the readers high quality research in Management that should help to address the challenges of 21st century. It is committed to rapid dissemination of high quality research, and priority is given to the contributions that demonstrate practical usefulness. This issue of Pragyaan: JOM presents articles that deal withissues like locus of control and its impact on leadership qualities, influence of trust and security risk on consumer intention towards adoption of Internet banking, understanding the relationship between workplace deviance and social learning theory, perceived success factors in green energy industry and Kuralonomics. This issue also includes two book reviews. I am thankful to the authors for their scholarly contributions to the Journal. I express my gratitude to our panel of referees for the time and thought invested by them into the papers and for giving us sufficient insights to ensure quality of papers. Thanks to Dr. GautamSinha(VC), Dr. Gurdip Singh (Chancellor), the members of the Editorial Board, and the members of the Board of Management for their constant guidance and support. I would like to acknowledge the contribution of Associate Editors and all the faculty members of School of Management for their contribution in preparing the reader friendly manuscript for the Press. I invite national and international contributions from scholars, scientific community and industry practitioners to ensure a continued success of the Journal. I hope our readers find the contents, findings and suggestions contained in this issue of Pragyaan: JOM as informative, stimulating, and of practical relevance. I welcome comments and suggestions for further improvement in the quality of our Journal.

Dr. K Ajay Singh Professor, School of Management IMS Unison University, Dehradun From the Editor

Dr. K Ajay Singh Professor, School of Management IMS Unison University, Dehradun Pragyaan: Journal of Management Impact of Locus of Control on Leadership Qualities: An empirical study of Business Management Students Volume 17, Issue 1, January-June 2019 *Dr. Reena Singh CONTENTS ABSTRACT Research Papers/Articles The paper aims to study the Locus of Control of students pursuing Business Management Course and 1. Impact of Locus of Control on Leadership Qualities: An empirical study of Business impact of Locus of Control on Leadership Qualities of the students. The results indicate that more number Management Students of students have external Locus of Control. The external Locus of Control is higher for Powerful Others as Dr. Reena Singh compared to Chance Control. The external Locus of Control is in medium range hence it indicates that the students are not overtly controlled by external factors. The regression analysis shows that Locus of 2. Influence of Trust and Security Risk on Consumer Intention towards Adoption of Internet Control has an impact on Leadership qualities of a student. Banking: A Study in Indian Metro Ms. Shagun Tyagi Key Words: Locus of Control, Development, Human Resource Development, Self-Assessment, Business Management Students 3. Workplace Deviance and Social Learning Theory: An Understanding of its Relationship 1. Introduction Control belong to families which give lot of importance to Ms. Swati Pathak values, efforts, responsibilities and education. Locus of Control refers to belief of a person related to certain positive or negative happenings in his / her life. It is It is seen that most of the people who have external locus of Short Articles: a generalized belief as to who controls the happening or control belong to low income group families, who have non-happening of events. In other words, who is very less control over their lives. Psychological researches 4. Perception Study of Success Factors – Green Energy Sector of Uttarakhand responsible for happening of an event? Locus of control have shown that people with internal Locus of Control are Savi Bahuguna classifies beliefs into two dimensions – internal control and achievers, they are better placed with better paying jobs. external control depending upon who or what influences Locus of Control plays an important role in an happening of things. Internal control describes the belief 5. Kuralonomics organization. It determines the behavior of a person in an that a person himself / herself is responsible for what Dr. T Ranagarajan organization which is dependent on his / her belief that his happens to him / her or what is going to happen in future, / her promotion and recognition in the organization is whereas external control describes the belief that whatever dependent on his / her own effort or is dependent on Book Review: happens is not in control of an individual himself rather, it powerful others and chance factor. Levenson has divided 6. After Tamarlane: The Rise and Fall of Global Empires 1400-2000 has an external locus. It can be in the hands of powerful the concept of Locus of control in mainly two parts i.e. others or chance factor. Conceptualization of Rotter stated Mr. Jagdeep S. Kochar External and Internal, in external there are again two parts that Locus of Control is one dimensional (internal to i.e. Chance or luck and other external factors. 7. Marketing 4.0: Moving from Traditional to Digital external) and Levenson’s model states that there are three Research undertaken in the Western world is brimful with Ms. Yuvika Gupta, Dr. Kalyani Rangarajan independent dimensions: Internality, Chance and Powerful Others. As per Levenson’s model, each one of these claims that internality (a psychological belief system of one dimensions can exist independently or can exist having control over aspects of one’s life and the simultaneously. A person may have strong belief in himself environment) is a trait which is in common amongst / herself or may believe that future happening is successful leaders (Klein & Wasserstein-Warnet, 1999; dependent on self-activities and simultaneously fate / Andrisani&Nestel, 1976; Fusilier, Ganster&Mayers, chance also plays a big role. 1987; Hollenbeck, Brief, Whitener & Pauli, 1988; Boone et. Al. 2000). Several instruments have been developed since time of introduction of Locus of Control for measuring it. People The research explores the psychological factor of locus of with high internal Locus of Control are found to be self- control of the Business Management Students. The results contained, self-content and achievement oriented. They would be used to create self awareness amongst the are able to control and modify their behavior. They have students and guiding students for desired changes in their strong personalities and are able to influence people. They outlook and helping them attain greater internal Locus of tend to be more optimistic as they believe in themselves. Control. Greater Internal Locus of Control in Business They are open to feedback and gather information and Management students would be instrumental in creating knowledge willingly. Usually it is believed that better and effective managers and leaders for tomorrow in development of Locus of Control has its roots in family, face of the dynamically changing business environment. culture and experience. People with internal Locus of

*Associate Professor, School of Management, Doon University, Dehradun

"Pragyaan: Journal of Management" Volume 17: Issue 1, Jan-Jun 2019 1 Marketing 4.0: Moving from Traditional to Digital Our Contributors The third section, ‘Tactical marketing’ looks at communication channels through mobile commerce, Mr. Jagdeep S. Kochar applications in the digital economy, discusses how brands “webrooming”, “showrooming” to drive the customers on Independent consultant, Ahmedabad are adopting human qualities to attract customers in the the purchasing path. This section also argues that Mr Kochar is working on specific e Governance and ICT based projects with government and private digital era. It essentially highlights, what the authors call, ‘customer engagement tactics’ are necessary to be vital companies. He has recently been an advisor to National e-Governance Division (NeGD) under Ministry of IT, digital anthropology. Among different methods the when driving customers from act to advocacy .The most GoI for the country’s e-Sign project. authors discuss social listening, netnography and popular tactics that can act as catalyst are Mobile Apps, emphatic research to effectively address the anxieties and Social CRM and Gamification. Prof (Dr.) Kalyani Rangarajan desires of humans. According to digital anthropology, the The authors conclude the book by discussing the WOW Dean, School of Management, IMS Unison University, Dehradun marketer needs to understand that the brand should be factor that differentiates a brand from its competitors. To Prof Kalyani Rangarajan is an avid researcher and academician. She has had a career of 34 years in banking, physically attractive, intellectually compelling, socially get this WOW effect the marketer needs to provide consulting and management education. Previously she has been a Director of the MBA Program at PESIT, engaging, emotionally appealing, and demonstrating Enjoyment to customers, good Experience and also the Bangalore and Dean and Director of VIT Business Schools at Chennai and Vellore. strong personability and morality to successfully engage highest level of Engagement with customers is also the customer. Nowadays, most of the marketers need to Dr. Reena Singh indispensable. This book does a very goodjob of renovate from advertisement to content marketing and Associate Professor, Doon University, Dehradun. elucidating the shifts that have occurred in the marketing engagement marketing. It is essential for the marketer to world from ‘Traditional Marketing’ to ‘Digital Marketing’. Dr. Reena Singh is currently working as an Associate Professor and Head of School of Social Sciences Doon shift their mindset from conveying value-proposition The main cause for this is the easy availability of Internet, University. She specializes in the area of Human Resource Management. She has teaching experience of 25 messages to content which is valuable for the customers. which leads to effective usage of technology and years. She is on the panel of number of Universities and is passionately involved in training and dissemination However, in developing successful content connectivity among customers. They now have more and of Knowledge. She has to her credit 07 books in the area of Tourism Management and various publications in marketingmarketer needs to prepare proper pre- more places to get information from and make a satisfied Journals of repute. production and post-distribution activities. Therefore, authors has defined eight major steps of content Buying decision. Ms. Savi Bahuguna marketing i.e. Goal setting, audience mapping, content The book explains that Marketing 4.0 is a marketing Faculty in Institute of Cooperative Management, Dehradun ideation and planning , content creation, content approach that combines bothtraditional and digital Savi Bahuguna has an experience of 5+ years in the field of start-up enterprising management. Since 2014, distribution, content amplification, content marketing marketing techniquesutilized byboth companies and she has been working with various start-ups and has developed start-up management as her competency. At evaluation and content marketing improvement. Further, customers. It will help companies and marketers to better present, she is pursuing her Ph.D. in management from IMS Unison University and working as a faculty in the book discuss about omni-channel marketing and understand consumer behavior, strategic branding, and Institute of Cooperative Management, Dehradun. She has previously worked on ‘World Bank’ development emphasize on combining both online and offline communication channels etc. in this digital era. projects such as ‘Agricultural Job Creation & Enterprise Development – South Sudan’. Savi has expertise in the following subjects- Rural Development, Corporate Strategy and Leadership, Marketing and Entrepreneur Development. Ms. ShagunTyagi Assistant Professor, IMS Unison University, Dehradun. Ms Shagun is a Ph.D pursuant from Gurukula Kangri Vishwavidyalaya, Haridwar. Her area of interest is E- Services, Blockcha in, Halal Tourism and Social entrepreneurs. Ms. Swati Pathak Independent Researcher Ms Swati Pathak is an independent academic researcher in the field of Human Resource Management. Previously, she worked with Invertis University and Rai University in capacity of Assistant Professor. Her research work is published in Scopus indexed journals of repute and has one Scopus indexed book to her credits. Her research interests are in the area of Organizational Behavior and Human Resource Management. Dr. T. Rangarajan Knowledge Consultant, Bangalore Dr. T. Rangarajan is a B. Tech. in Electrical engineering from IIT, Madras and a doctorate from IIM, Ahmedabad specialising in Organisational Behaviour. Way back in 1972, he had set up his small scale unit M’s. Minipro at Bangalore for making electronic components for telephones and ran it successfully for eight years. After his doctorate he was involved in running a consulting firm Paramarsh, engaged in training programs, business counselling and research. He has been visiting faculty at IIM Kozhikode, and has been Dean and Director of quiet a few business schools in Karnataka, Andhra Pradesh, Maharashtra and Chennai. Ms. Yuvika Gupta Assistant Professor, IMS Unison University, Dehradun. Ms Yuvika is UGC Net-JRF in Management. She is pursuing her PhD in the area of Digital Marketing from MJP Rohilkhand University, Bareilly. She has over 10 years of teaching and research experience. She adepts at working with students to successfully prepare them for personal and professional success in today’s world.

34 "Pragyaan: Journal of Management" Volume 17: Issue 1, Jan-Jun 2019 Call for Papers for Pragyaan: Guidelines for Contributors

Journal of Management 1. Manuscripts for publication should be typed in double space with a margin of 1.5 inches on both sides to facilitate editing, only on one side of the paper and sent in duplicate to the Editor along with a soft Pragyaan: Journal of Management (ISSN: 0974-5505), is a biannual refereed Journal of IMS Unison copy in the format of 12 point text single font- Times Roman and package preferably MS Word for University, Dehradun published since 2008. The journal is listed in Ulrich’s International Periodicals Editorial convenience. All articles should include an abstract of about 150 words, and a few key Directory, USA. The journal is dedicated to develop, promote and coordinate theory, research, and practice words. in the areas of Management, in Indian as well as global context. It aims at bringing together the academicians 2. Each manuscript should be accompanied by a declaration of the author that the paper has neither as well as practicing managers. been published nor submitted for publication elsewhere. Pragyaan: Journal of Management invites Original Articles, Commentaries, Case studies, Thematic Papers, 3. Articles which are published should not be reproduced or reprinted in any form either in full or in part Book Reviews from Scholars, Researchers and Business Professionals for the upcoming Volume 17, Issue 2, without the prior permission of the editor. July-Dec., 2019. 4. Wherever copyrighted material is used, the authors should be accurate in reproduction and obtain The last date for submission for Volume 17, Issue 2 is 30th March, 2020. permission from the copyright holders, if necessary. 5. Papers submitted or presented in a seminar must be clearly indicated at the bottom of the first page. General Guidelines for Contributors 6. Notes and references should be consecutively numbered and presented at the end of the article on 1. The whole document should be in Times New Roman, single column, 1.5-line spacing. A soft copy of separate sheets of paper, and not at the foot of each page. the document for matted in MS Word97 or higher versions should be sent as submission for 7. The articles can fall into any one of the following types: research based articles on management (with acceptance. executive summaries), case studies, book reviews, letters to the editors, or interviews with 2. Title of the paper should be bold 16”, and all paragraph headings should be bold,12”. academicians/gurus/CEOs. 3. Author names should be in 12”, Bold, followed by affiliations in normal12” font size. Names of 8. Footnotes, typed in single-space, should be numbered serially and placed at the end of the text. different authors must be in different rows. First author will be considered for all communication Reference to literature cited should be carried within the text in brackets. The references, to be placed purposes. after footnotes, should be listed alphabetically by author and chronologically for each author. It 4. First Page of the document should contain Title and name(s) of author(s) followed by 4-5 lines about should be kept as brief as possible. each author. Nothing else should be written on this page. 9. Contributors are advised to be brief in introducing the subject and devote most of the paper to the 5. The following pages should contain the text of the paper including: Title, Abstract, Keywords, principal theme. The Journal prefers papers based on original data and fresh theoretical insights. Introduction, Subject Matter, Conclusion& References. Names (s) of author(s) should not appear on References to previous works should be made economically. The Journal does not publish survey of this page to facilitate blind review. literature comprising lengthy bibliographical references. 6. Place tables/figures/images in text as close to the reference as possible. Table caption should be 10. Present each figure and table on a separate sheet of paper. All tables must be consecutively above the table. Figure caption should be below the figure. These captions should follow Times numbered using Arabic numerals with appropriate titles. New Roman 11”. 11. Write numbers in figures (rather than words) for exact measurement and series of quantities, including 7. The format of references should be in APA format. For more details on APA format, Kindly visit percentages. Use thousands and millions rather than lakhs and crores. http://www.apastyle.org/ 12. Book review must contain the name of the author and the book reviewed place of publication and 8. Articles which are published should not be reproduced or reprinted in any other form either in full or in publisher, date of publication, number of pages and price. part without the prior permission of the editor. 13. A brief resume of the author/s should accompany the research articles. 9. Wherever copyrighted material is used, the author should be accurate in reproduction and obtain 14. Manuscripts are accepted for publication on the understanding that they are subject to editorial permission from the copyright holders, if necessary. revisions. Proofs will not be sent to the authors. 10. Papers presented or submitted in a seminar must be clearly indicated at the bottom of the first page. 15. Authors will receive a complimentary copy of the journal. 11. A brief resume of the author(s) should accompany the research Article/Case study/Thematic 16. All manuscripts should be addressed to: Paper/BookReview. 12. The authors are required to send a duly signed copyright undertaking after sending the soft copy of the The Editor manuscript. All manuscripts should be addressed to: PRAGYAAN: Journal of Management IMS Unison University Editor Makkawala Greens Pragyaan: Journal of Management Mussoorie Diversion Road IMS Unison University Dehradun, Uttarakhand (India). Makkawala Greens, Mussoorie Diversion Road Phones: 91-135-3000600 Dehradun – 248009 Uttarakhand(India) Fax: 91-135-3000700 Phone: 0135-3000600, 3000877 E-mail: [email protected] E-mail: [email protected] Call for Papers for Pragyaan: Guidelines for Contributors

Journal of Management 1. Manuscripts for publication should be typed in double space with a margin of 1.5 inches on both sides to facilitate editing, only on one side of the paper and sent in duplicate to the Editor along with a soft Pragyaan: Journal of Management (ISSN: 0974-5505), is a biannual refereed Journal of IMS Unison copy in the format of 12 point text single font- Times Roman and package preferably MS Word for University, Dehradun published since 2008. The journal is listed in Ulrich’s International Periodicals Editorial convenience. All articles should include an abstract of about 150 words, and a few key Directory, USA. The journal is dedicated to develop, promote and coordinate theory, research, and practice words. in the areas of Management, in Indian as well as global context. It aims at bringing together the academicians 2. Each manuscript should be accompanied by a declaration of the author that the paper has neither as well as practicing managers. been published nor submitted for publication elsewhere. Pragyaan: Journal of Management invites Original Articles, Commentaries, Case studies, Thematic Papers, 3. Articles which are published should not be reproduced or reprinted in any form either in full or in part Book Reviews from Scholars, Researchers and Business Professionals for the upcoming Volume 17, Issue 2, without the prior permission of the editor. July-Dec., 2019. 4. Wherever copyrighted material is used, the authors should be accurate in reproduction and obtain The last date for submission for Volume 17, Issue 2 is 30th March, 2020. permission from the copyright holders, if necessary. 5. Papers submitted or presented in a seminar must be clearly indicated at the bottom of the first page. General Guidelines for Contributors 6. Notes and references should be consecutively numbered and presented at the end of the article on 1. The whole document should be in Times New Roman, single column, 1.5-line spacing. A soft copy of separate sheets of paper, and not at the foot of each page. the document for matted in MS Word97 or higher versions should be sent as submission for 7. The articles can fall into any one of the following types: research based articles on management (with acceptance. executive summaries), case studies, book reviews, letters to the editors, or interviews with 2. Title of the paper should be bold 16”, and all paragraph headings should be bold,12”. academicians/gurus/CEOs. 3. Author names should be in 12”, Bold, followed by affiliations in normal12” font size. Names of 8. Footnotes, typed in single-space, should be numbered serially and placed at the end of the text. different authors must be in different rows. First author will be considered for all communication Reference to literature cited should be carried within the text in brackets. The references, to be placed purposes. after footnotes, should be listed alphabetically by author and chronologically for each author. It 4. First Page of the document should contain Title and name(s) of author(s) followed by 4-5 lines about should be kept as brief as possible. each author. Nothing else should be written on this page. 9. Contributors are advised to be brief in introducing the subject and devote most of the paper to the 5. The following pages should contain the text of the paper including: Title, Abstract, Keywords, principal theme. The Journal prefers papers based on original data and fresh theoretical insights. Introduction, Subject Matter, Conclusion& References. Names (s) of author(s) should not appear on References to previous works should be made economically. The Journal does not publish survey of this page to facilitate blind review. literature comprising lengthy bibliographical references. 6. Place tables/figures/images in text as close to the reference as possible. Table caption should be 10. Present each figure and table on a separate sheet of paper. All tables must be consecutively above the table. Figure caption should be below the figure. These captions should follow Times numbered using Arabic numerals with appropriate titles. New Roman 11”. 11. Write numbers in figures (rather than words) for exact measurement and series of quantities, including 7. The format of references should be in APA format. For more details on APA format, Kindly visit percentages. Use thousands and millions rather than lakhs and crores. http://www.apastyle.org/ 12. Book review must contain the name of the author and the book reviewed place of publication and 8. Articles which are published should not be reproduced or reprinted in any other form either in full or in publisher, date of publication, number of pages and price. part without the prior permission of the editor. 13. A brief resume of the author/s should accompany the research articles. 9. Wherever copyrighted material is used, the author should be accurate in reproduction and obtain 14. Manuscripts are accepted for publication on the understanding that they are subject to editorial permission from the copyright holders, if necessary. revisions. Proofs will not be sent to the authors. 10. Papers presented or submitted in a seminar must be clearly indicated at the bottom of the first page. 15. Authors will receive a complimentary copy of the journal. 11. A brief resume of the author(s) should accompany the research Article/Case study/Thematic 16. All manuscripts should be addressed to: Paper/BookReview. 12. The authors are required to send a duly signed copyright undertaking after sending the soft copy of the The Editor manuscript. All manuscripts should be addressed to: PRAGYAAN: Journal of Management IMS Unison University Editor Makkawala Greens Pragyaan: Journal of Management Mussoorie Diversion Road IMS Unison University Dehradun, Uttarakhand (India). Makkawala Greens, Mussoorie Diversion Road Phones: 91-135-3000600 Dehradun – 248009 Uttarakhand(India) Fax: 91-135-3000700 Phone: 0135-3000600, 3000877 E-mail: [email protected] E-mail: [email protected] SUBSCRIPTION/ADVERTISEMENT RATES The Subscription rates for each of our four journals, viz., Pragyaan: Journal of Management, Pragyaan: Journal of Information Technology, Pragyaan: Journal of Mass Communication and Pragyaan: Journal of Law are as follows:

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