PET PRODUCTS in the UNITED KINGDOM P a S S P O R T I

PET PRODUCTS IN THE UNITED KINGDOM P a s s p o r t i

LIST OF CONTENTS AND TABLES

Pet Products in the United Kingdom - Category analysis ...... 1 Headlines ...... 1 Prospects ...... 1 Innovations Underpin Value Growth ...... 1 the Humanisation Trend Encompasses Technology and Luxury Shopping ...... 1 Trends in Pet Dietary Supplements ...... 2 Competitive Landscape ...... 2 Mars Petcare Launches Unique Pet Care Programme ...... 2 Beaphar Focuses on the Comfort of Dogs and Cats ...... 2 Tractive Trackers Monitor A Dog’s Location and Activity ...... 2 Category Data ...... 2 Table 1 Sales of Pet Products by Category: Value 2014-2019 ...... 2 Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019 ...... 3 Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019...... 3 Table 4 Sales of Other Pet Products by Type: % Value 2014-2019 ...... 3 Table 5 NBO Company Shares of Pet Products: % Value 2014-2018 ...... 3 Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018 ...... 4 Table 7 Distribution of Pet Products by Format: % Value 2014-2019 ...... 5 Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024 ...... 5 Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019- 2024 ...... 6 Pet Care in the United Kingdom - Industry Overview ...... 7 Executive Summary ...... 7 Humanisation, Premiumisation and Health Still Key To Pet Care ...... 7 Pet Health and Wellbeing Considerations Continue To Spark Innovation in Pet Products ...... 7 Mars Petcare and Nestlé Purina Challenged by Smaller Competitors ...... 7 Internet Retailing Offers New Subscription Models...... 8 Humanisation, Premiumisation and Health Trends Set To Remain Prominent in Pet Care ...... 8 Market Indicators ...... 8 Table 10 Pet Populations 2014-2019 ...... 8 Market Data ...... 8 Table 11 Sales of Pet Food by Category: Volume 2014-2019 ...... 8 Table 12 Sales of Pet Care by Category: Value 2014-2019 ...... 9 Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019 ...... 9 Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019 ...... 9 Table 15 NBO Company Shares of Pet Food: % Value 2014-2018 ...... 9 Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018...... 10 Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018 ...... 11 Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018 ...... 12 Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014- 2019 ...... 13 Table 20 Distribution of Pet Care by Format: % Value 2014-2019 ...... 13 Table 21 Distribution of Pet Care by Format and Category: % Value 2019 ...... 14 Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019 ...... 15 Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019 ...... 16

Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024 ...... 16 Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024 ...... 16 Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019- 2024 ...... 17 Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024 ...... 17 Sources ...... 17 Summary 1 Research Sources ...... 17

PET PRODUCTS IN THE UNITED KINGDOM - CATEGORY ANALYSIS

HEADLINES

▪ Current value sales of pet products grow by 5% in 2019 to reach GBP1.1 billion ▪ Innovation, technology and luxury characterise pet products in 2019 ▪ Pet dietary supplements achieves the highest current value growth of 6% in 2019 ▪ Private label extends its lead in pet products in 2018 with a 25% value share ▪ Sales of pet products are expected to increase at a 5% current value CAGR (3% 2019 constant value CAGR) over the forecast period

PROSPECTS

Innovations Underpin Value Growth The health of their pet dogs and cats is very important to owners and pet healthcare manufacturers continue to launch new products to address various areas of concern such as skin care. For example, Frontline Pet Care Skin Care Gel for dogs and cats has been developed to treat patches of irritated skin. It is perceived as high-quality and effective while also being gentle as it is marketed as having been developed by veterinary experts. Pet products also sees innovations which solve problems that could cause illness or health problems in pets. In 2018, the Pedaldish was launched by inventor, Peter Hill, backed by a Dragons’ Den investment. It is a pet food dish based on the concept of a pedal bin and aims to solve the problem of pet food becoming spoiled and therefore wasted if left out all day while owners are at work, especially in warmer weather when there is the risk of flies contaminating the food or laying eggs in it, which would cause problems if the pet then ate the food. The pet can be trained to open the lid to eat by stepping on the pedal. the Humanisation Trend Encompasses Technology and Luxury Shopping The humanisation trend in pet care continues to see UK pet owners treat their pets as valued companions or family members, and therefore want them to have the same products that people have. Products that are sought after include advanced pet products which provide entertainment during playtime, such as interactive toys, or assist in monitoring or communication, such as fitness trackers, or allow owners to dress up their pets with fashionable and luxury pet clothing. Chelsea Dogs is an online store offering luxury or personalised items for pet dogs, including luxury dog beds, personalised food bowls and other items with which owners can pamper their dogs. In 2018, Mars Petcare UK Ltd launched ChatBot through Facebook Messenger, allowing pet owners to receive a programme of advice tailored to their pets. Other pet products of this sort heavily influence sales of overall pet products and help drive value growth. The continued humanisation of pets is expected to see more pet owners looking to splurge on premium products over the forecast period with a growing number of niche luxury brands.

Trends in Pet Dietary Supplements The BARF diet (biologically appropriate raw foods for dogs) may be controversial but the trend is feeding into pet dietary supplements. The AniForte brand offers a range of pet food supplements which it claims as 100% natural. It includes products which are labelled as suitable for BARF diets. Among other pet dietary supplements available, Scottish salmon oil is becoming popular as a source of Omega-3 which is considered essential for the coat/skin, joint and brain health of dogs and cats.

COMPETITIVE LANDSCAPE

Mars Petcare Launches Unique Pet Care Programme In 2018, Mars Petcare launched its PERFECT FIT Plus Programme to help pet owners keep their pets healthy. It is an innovative and unique online programme, developed from the shared expertise of pet nutritionists and behaviourists, which provides regular tips and tailored advice for pet owners on nutrition, training and healthcare, based on the information they provide about their pets through the ChatBot on Facebook Messenger. With the advice provided, pet owners can be more confident that they purchase the right food and products for their pets, especially as they are willing to spend significantly to ensure the health and happiness of their cats or dogs.

Beaphar Focuses on the Comfort of Dogs and Cats Beaphar launched two new pet products in 2018. Beaphar CatComfort is a pheromone range of diffusers and sprays formulated to help reduce stress and anxiety in cats, which may be caused by changes in their environment or events such as fireworks. The product not only benefits cats, making them more relaxed, but also benefits their owners as calmer cats are less likely to scratch the furniture or spray in the house. Beaphar Canishield is a collar for dogs which gives long-lasting protection against fleas, ticks and sandflies by slowly releasing an insecticide. This is another product aimed towards the wellbeing and comfort of pets. Such developments help maintain the brand’s value share of pet products.

Tractive Trackers Monitor A Dog’s Location and Activity Tractive has tapped into the premiumisation and technology trends in pet care with the launch of a GPS tracker for dogs. The lightweight but robust and waterproof tracker is fitted onto the dog’s collar and the associated app can trace their whereabouts and monitor their nocturnal habits. The product gives reassurance to owners as to the safety and location of their beloved dogs, and can also be used for cats.

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019

GBP million 2014 2015 2016 2017 2018 2019

Cat Litter 125.4 130.6 135.7 140.3 145.8 152.0 Pet Healthcare 135.9 140.9 146.4 150.0 155.5 161.5 Pet Dietary Supplements 81.3 84.3 88.4 93.1 98.7 104.9

Other Pet Products 512.4 538.2 565.9 585.9 609.5 636.8 Pet Products 855.0 893.9 936.4 969.3 1,009.4 1,055.3 Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019

% current value growth 2018/19 2014-19 CAGR 2014/19 Total

Cat Litter 4.2 3.9 21.2 Pet Healthcare 3.9 3.5 18.8 Pet Dietary Supplements 6.4 5.2 29.1 Other Pet Products 4.5 4.4 24.3 Pet Products 4.5 4.3 23.4 Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019

% retail value rsp 2014 2015 2016 2017 2018 2019

Flea/Tick Treatments 35.2 35.2 35.3 35.4 35.4 39.2 Worming Treatments 25.5 25.5 25.5 25.7 25.8 28.8 Other Products 39.3 39.3 39.2 38.9 38.8 32.0 Total 100.0 100.0 100.0 100.0 100.0 100.0 Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 4 Sales of Other Pet Products by Type: % Value 2014-2019

% retail value rsp 2014 2015 2016 2017 2018 2019

Accessories 40.2 40.3 40.4 40.6 40.6 40.7 Beauty Products 9.7 9.8 9.9 10.0 10.0 10.1 Other 50.1 50.0 49.7 49.5 49.4 49.2 Total 100.0 100.0 100.0 100.0 100.0 100.0 Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 5 NBO Company Shares of Pet Products: % Value 2014-2018

% retail value rsp Company 2014 2015 2016 2017 2018

Bob Martin (UK) Ltd 7.6 7.6 7.5 7.6 7.8 Pets at Home Plc 5.1 5.3 5.6 5.9 6.3 Johnson's Veterinary 6.3 6.3 6.2 6.1 6.2 Products Ltd Beaphar BV 5.4 5.4 5.3 5.3 5.4 Mars Petcare UK Ltd 3.0 3.0 3.0 3.0 3.0

Karlie Heimtierbedarf 1.7 1.8 1.7 1.7 1.7 GmbH Tesco Plc 1.5 1.6 1.6 1.6 1.6 Group55 Ltd 1.1 1.2 1.3 1.5 1.6 J Sainsbury Plc 1.1 1.1 1.1 1.1 1.1 Bayer Plc 0.7 0.7 0.7 0.7 0.7 Rolf C Hagen (UK) Ltd 0.5 0.5 0.5 0.5 0.5 Tolsa UK Ltd 0.5 0.5 0.5 0.5 0.5 MPM Products Ltd 0.3 0.3 0.3 0.4 0.4 Midas Products (UK) Ltd 0.2 0.2 0.2 0.2 0.2 Pettex Ltd 0.1 0.1 0.1 0.1 0.1 Hartz Mountain Corp 0.1 0.1 0.1 0.1 0.1 Other Private Label 15.4 15.7 15.3 15.4 15.6 Others 49.4 48.7 48.9 48.3 47.4 Total 100.0 100.0 100.0 100.0 100.0 Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018

% retail value rsp Brand (GBO) Company (NBO) 2015 2016 2017 2018

Pets at Home Pets at Home Plc 5.3 5.6 5.9 6.3 (Private Label) Bob Martin (Bob Bob Martin (UK) Ltd 6.1 6.0 6.1 6.2 Martin Co, The) Johnson's Johnson's Veterinary 6.3 6.2 6.1 6.2 Products Ltd Catsan (Mars Inc) Mars Petcare UK Ltd 2.4 2.4 2.4 2.4 Beaphar Beaphar BV 2.0 2.0 2.1 2.1 Karlie (Pet Beheer Karlie Heimtierbedarf - - 1.7 1.7 BV) GmbH King British Beaphar BV 1.8 1.7 1.7 1.7 Tesco (Private Label) Tesco Plc 1.6 1.6 1.6 1.6 Animology Group55 Ltd 1.2 1.3 1.5 1.6 Canac Beaphar BV 1.4 1.5 1.5 1.5 Vitapet (Bob Martin Bob Martin (UK) Ltd 1.4 1.4 1.4 1.4 Co, The) Sainsbury's J Sainsbury Plc 1.1 1.1 1.1 1.1 (Private Label) Drontal (Bayer AG) Bayer Plc 0.7 0.7 0.7 0.7 Exo Terra (Rolf C Rolf C Hagen (UK) Ltd 0.5 0.5 0.5 0.5 Hagen Inc) Thomas (Mars Inc) Mars Petcare UK Ltd 0.6 0.6 0.5 0.5 Sophisticat (Tolsa Tolsa UK Ltd 0.5 0.5 0.5 0.5 SA) Worlds Best MPM Products Ltd 0.3 0.3 0.4 0.4 Bio-Catolet Midas Products (UK) Ltd 0.2 0.2 0.2 0.2 Pettex Pettex Ltd 0.1 0.1 0.1 0.1 Hartz Hartz Mountain Corp 0.1 0.1 0.1 0.1 Karlie (Karlie Karlie Heimtierbedarf 1.8 1.7 - - Group GmbH) GmbH Karlie Karlie Heimtierbedarf GmbH - - - - Other Private Label Other Private Label 15.7 15.3 15.4 15.6 (Private Label) Others Others 49.0 49.1 48.6 47.6 Total Total 100.0 100.0 100.0 100.0

Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 7 Distribution of Pet Products by Format: % Value 2014-2019

% retail value rsp 2014 2015 2016 2017 2018 2019

Store-Based Retailing 78.0 77.8 77.4 76.7 76.0 75.3 - Grocery Retailers 6.3 5.0 4.5 4.5 4.6 4.8 -- Modern Grocery 6.2 5.0 4.4 4.5 4.5 4.8 Retailers --- Convenience Stores 1.4 1.3 1.2 1.2 1.1 1.1 --- Discounters 0.5 0.5 0.6 0.6 0.7 0.7 --- Forecourt Retailers ------Hypermarkets 2.2 1.6 1.4 1.3 1.3 1.3 --- Supermarkets 2.1 1.5 1.2 1.3 1.4 1.6 -- Traditional Grocery 0.1 0.1 0.1 0.1 0.1 0.1 Retailers - Mixed Retailers 5.0 5.3 5.6 5.7 5.9 6.0 -- Department Stores 3.3 3.4 3.6 3.6 3.7 3.7 -- Mass Merchandisers ------Variety Stores 1.7 1.9 2.0 2.1 2.2 2.2 -- Warehouse Clubs ------Non-Grocery Specialists 66.8 67.4 67.3 66.5 65.6 64.5 -- Pet superstores 19.6 20.2 20.0 19.8 19.8 19.7 -- Pet shops 32.7 32.5 32.2 31.5 30.5 29.7 -- Health and Beauty ------Specialist Retailers --- Beauty Specialist ------Retailers --- Chemists/Pharmacies ------Drugstores/ ------parapharmacies --- Other Health and ------Beauty Retailers -- Home and Garden 13.5 13.9 14.2 14.4 14.5 14.5 Specialist Retailers --- Home Improvement 13.5 13.9 14.2 14.4 14.5 14.5 and Gardening Stores --- Homewares and Home ------Furnishing Stores -- Other Non-Grocery 1.0 0.9 0.9 0.8 0.8 0.6 Specialists Non-Store Retailing 8.9 9.4 9.8 10.6 11.3 12.2 - Direct Selling ------Homeshopping ------Internet Retailing 8.9 9.4 9.8 10.6 11.3 12.2 Non-retail channels 13.1 12.8 12.8 12.7 12.6 12.5 - Veterinary clinics 13.1 12.8 12.8 12.7 12.6 12.5 Total 100.0 100.0 100.0 100.0 100.0 100.0 Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024

GBP million

2019 2020 2021 2022 2023 2024

Cat Litter 152.0 157.3 161.5 165.4 168.9 172.3 Pet Healthcare 161.5 166.0 169.3 172.2 174.4 176.2 Pet Dietary Supplements 104.9 110.3 115.7 120.7 125.2 129.2 Other Pet Products 636.8 660.1 680.7 700.3 718.8 733.3 Pet Products 1,055.3 1,093.6 1,127.2 1,158.6 1,187.3 1,211.1 Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

% constant value growth 2019/2020 2019-24 CAGR 2019/24 Total

Cat Litter 3.5 2.5 13.4 Pet Healthcare 2.7 1.8 9.1 Pet Dietary Supplements 5.1 4.2 23.1 Other Pet Products 3.7 2.9 15.2 Pet Products 3.6 2.8 14.8 Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

PET CARE IN THE UNITED KINGDOM - INDUSTRY OVERVIEW

EXECUTIVE SUMMARY

Humanisation, Premiumisation and Health Still Key To Pet Care The ongoing premiumisation of pet food is driven by the owners’ desire for their pets to be fed with dishes and treats that imitate human tastes and nutritional needs. A growing number of pet owners are starting to scrutinise products for premium, fresh, natural, healthy ingredients and this forces manufacturers to be more transparent in their labelling, using clean label descriptions such as “all-natural” or “free from”. Maintaining the health of their pets is increasingly important to owners’ purchasing decisions in respect of pet food, healthcare and dietary supplements, especially as visits to the vet are expensive. As volume sales of dog and cat food continue to decline, due to dog owners increasingly opting for smaller dogs which eat less and cat owners purchasing lower volumes per shopping trip, value sales are bolstered by owners becoming more discerning in the pet food products they buy, choosing products with specific nutrition or functional benefits. The happiness of their pets is also a major consideration for owners and innovations by manufacturers are targeted towards the entertainment and luxury pampering of dogs and cats.

Pet Health and Wellbeing Considerations Continue To Spark Innovation in Pet Products Inventions such as the Pedaldish have been born from the need to solve problems that may lead to illness or health issues in pets. The Pedaldish keeps food, that is put out for pets while their owners are out at work, fresh. Owners’ desire to ensure that their pets receive the correct nutrition, education and healthcare has inspired Mars Petcare to harness technology and develop the online PERFECT FIT Plus Programme. Pet owners use the ChatBot on Facebook Messenger to provide details of their pets and obtain tailored advice on food, supplements and training. Brands such as Beaphar are also introducing new products with the comfort and wellbeing of pet dogs and cats in mind.

Mars Petcare and Nestlé Purina Challenged by Smaller Competitors Mars Petcare and Nestlé Purina remain at the forefront of pet food and pet care, with their household brand names such as Pedigree, Whiskas, Sheba and Cesar, and Purina, Bakers, Go Cat and Winalot, respectively. However, smaller brands and private label ranges are gradually eroding the value shares of the two leading players by bringing out products that accord with owners’ desire to feed and treat their pets with more natural ingredients, more targeted nutrition or even luxury treats. Customisation, personalisation or simply more varied ranges of pet food are drawing owners to more premium ranges for their beloved pet members of the family. Private label offers a wide range of products to satisfy customer needs, with multi-tier offerings available, such as Asda’s Naturals range and Sainsbury’s hypoallergenic range. Among trends in pet food, the BARF diet is growing, although there are dissenters who say that it is unsafe. Conversely, there is also a call for dogs to follow a vegan diet. This camp is particularly scathing about the BARF diet, claiming that it has a particularly high carbon footprint.

Internet Retailing Offers New Subscription Models Most pet food is sold through modern grocery retailers, for the convenience and affordability, although pet shops and pet superstores still retain a significant value share. However, internet retailing continues to gain value share from the main channels in both pet food and pet products. The pet care subscription model is an increasingly important channel. In this type of online pet speciality store, such as Tails.com, consumers can find a breadth of products combined with expert knowledge and have the convenience of delivery of their tailored products.

Humanisation, Premiumisation and Health Trends Set To Remain Prominent in Pet Care Decreasing dog ownership, and declining volumes per purchase of both dog and cat food as owners choose smaller pack sizes and make fewer shopping trips, will see pet food volume sales continue to decline over the forecast period. However, as pet food premiumisation continues to follow human tastes and nutritional demands, the search for premium, natural products, including locally-sourced and traceable ingredients, is on the rise. Demand for premium pet food will allow value growth, despite declining volumes over the forecast period. Rising consumer affluence, the humanisation trend and growing pet health concerns will continue to drive demand for premium, cleaner pet food as owners seek the same quality as they would buy for themselves.

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

'000s of animals 2014 2015 2016 2017 2018 2019

Dog Population 8,773.1 8,738.4 8,723.0 8,668.6 8,606.6 8,541.1 Cat Population 7,499.6 7,624.8 7,708.7 7,802.0 7,868.3 7,911.5 Bird Population 977.3 973.6 982.0 987.7 991.9 994.1 Fish Population 1,240.8 1,235.7 1,215.8 1,200.0 1,182.6 1,166.5 Small Mammal Population 3,216.1 3,354.0 3,371.1 3,300.0 3,278.5 3,251.8 Reptile Population 1,150.4 1,244.5 1,327.6 1,370.7 1,405.7 1,431.9 Source: Euromonitor International from official statistics

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019

Tonnes 2014 2015 2016 2017 2018 2019

Dog and Cat Food 1,250,41 1,250,60 1,215,26 1,173,08 1,143,71 1,120,21 2.7 1.6 9.6 2.6 9.8 7.0 Other Pet Food 23,358.3 24,296.6 25,134.2 25,347.5 24,760.3 24,064.5 Pet Food 1,273,77 1,274,89 1,240,40 1,198,43 1,168,48 1,144,28 0.9 8.1 3.8 0.1 0.1 1.5 Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 12 Sales of Pet Care by Category: Value 2014-2019

GBP million 2014 2015 2016 2017 2018 2019

Dog and Cat Food 3,070.7 3,158.9 3,134.9 3,094.7 3,108.9 3,148.6 Other Pet Food 380.0 402.5 425.4 432.7 428.5 422.6 Pet Food 3,450.6 3,561.3 3,560.3 3,527.3 3,537.3 3,571.1 Cat Litter 125.4 130.6 135.7 140.3 145.8 152.0 Pet Healthcare 135.9 140.9 146.4 150.0 155.5 161.5 Pet Dietary Supplements 81.3 84.3 88.4 93.1 98.7 104.9 Other Pet Products 512.4 538.2 565.9 585.9 609.5 636.8 Pet Products 855.0 893.9 936.4 969.3 1,009.4 1,055.3 Pet Care 4,305.6 4,455.2 4,496.7 4,496.6 4,546.8 4,626.4 Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019

% volume growth 2018/19 2014-19 CAGR 2014/19 Total

Dog and Cat Food -2.1 -2.2 -10.4 Other Pet Food -2.8 0.6 3.0 Pet Food -2.1 -2.1 -10.2 Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019

% current value growth 2018/19 2014-19 CAGR 2014/19 Total

Dog and Cat Food 1.3 0.5 2.5 Other Pet Food -1.4 2.1 11.2 Pet Food 1.0 0.7 3.5 Cat Litter 4.2 3.9 21.2 Pet Healthcare 3.9 3.5 18.8 Pet Dietary Supplements 6.4 5.2 29.1 Other Pet Products 4.5 4.4 24.3 Pet Products 4.5 4.3 23.4 Pet Care 1.8 1.4 7.5 Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 15 NBO Company Shares of Pet Food: % Value 2014-2018

% retail value rsp Company 2014 2015 2016 2017 2018

Mars Petcare UK Ltd 26.3 25.0 24.7 24.4 24.3 Nestlé Purina Ltd 22.9 23.7 23.4 23.1 23.0

Tesco Plc 4.9 4.8 4.7 4.5 4.4 Inspired Pet Nutrition - - 2.9 3.1 3.2 Ltd Crown Pet Foods Ltd 3.0 2.9 2.9 3.0 3.1 Pets at Home Plc 2.2 2.3 2.5 2.6 2.8 Hill's Pet Nutrition Ltd 2.3 2.3 2.3 2.4 2.6 J Sainsbury Plc 2.4 2.3 2.2 2.1 2.1 MPM Products Ltd 1.4 1.5 1.6 1.7 1.8 Butcher's Pet Care Ltd 2.0 2.0 2.0 2.0 1.7 Asda Group Ltd 1.5 1.5 1.5 1.5 1.5 Spectrum Brands (UK) Ltd 1.3 1.2 1.2 1.2 1.3 Burgess Supafeeds Ltd 0.9 0.9 0.9 0.9 1.0 Town & Country Petfoods 0.9 0.9 0.9 0.8 0.8 Ltd Armitages Pet Products 0.3 0.5 0.5 0.6 0.8 Ltd Tetra (UK) Ltd 0.6 0.6 0.6 0.6 0.6 Lily's Kitchen Ltd 0.2 0.3 0.4 0.5 0.5 Supreme Petfoods Ltd 0.4 0.4 0.5 0.5 0.5 Beaphar BV 0.4 0.4 0.4 0.4 0.4 Wm Morrison 0.3 0.3 0.3 0.3 0.3 Supermarkets Plc Zoo Med Laboratories Inc 0.2 0.2 0.2 0.2 0.2 Vitakraft Burton Dene Ltd 0.2 0.2 0.2 0.2 0.2 Bob Martin (UK) Ltd 0.2 0.2 0.2 0.2 0.2 Rolf C Hagen (UK) Ltd 0.2 0.2 0.2 0.2 0.2 Bern Pet Foods Ltd 0.1 0.2 0.2 0.2 0.2 Burns Pet Nutrition Ltd 0.1 0.1 0.1 0.1 0.1 Pets Choice Ltd 0.1 0.1 0.1 0.1 0.1 Hartz Mountain Corp 0.0 0.0 0.0 0.1 0.1 Mars Inc - - - 0.1 0.1 Affinity Petcare SA 0.1 0.1 0.1 0.1 0.1 Wagg Foods Ltd 2.7 2.8 - - - Other Private Label 6.4 6.8 6.7 6.5 6.6 Others 15.3 15.3 15.6 15.6 15.3 Total 100.0 100.0 100.0 100.0 100.0 Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018

% retail value rsp Brand (GBO) Company (NBO) 2015 2016 2017 2018

Pedigree (Mars Inc) Mars Petcare UK Ltd 10.4 10.2 10.0 10.0 Purina Felix Nestlé Purina Ltd 10.1 10.2 9.5 9.6 (Nestlé SA) Whiskas (Mars Inc) Mars Petcare UK Ltd 8.1 7.6 8.6 8.4 Tesco (Private Label) Tesco Plc 4.6 4.5 4.4 4.4 Bakers (Nestlé SA) Nestlé Purina Ltd 5.2 4.7 4.3 3.9 Purina Gourmet Nestlé Purina Ltd 2.0 2.2 2.4 2.6 (Nestlé SA) Wagg Inspired Pet Nutrition Ltd - 2.5 2.5 2.5 Sheba (Mars Inc) Mars Petcare UK Ltd 1.8 1.9 2.0 2.1 Sainsbury's J Sainsbury Plc 2.3 2.2 2.1 2.1 (Private Label) Go Cat (Nestlé SA) Nestlé Purina Ltd 2.0 1.8 1.9 1.8 Butcher's Butcher's Pet Care Ltd 2.0 2.0 2.0 1.7 Pets at Home Pets at Home Plc 1.4 1.5 1.6 1.7

(Private Label) Hill's Science Plan Hill's Pet Nutrition Ltd 1.4 1.4 1.4 1.5 (Colgate-Palmolive Co) Purina ONE (Nestlé Nestlé Purina Ltd 1.4 1.4 1.5 1.5 SA) Asda (Private Label) Asda Group Ltd 1.4 1.4 1.5 1.5 James Wellbeloved Crown Pet Foods Ltd 1.4 1.4 1.4 1.5 (Mars Inc) Royal Canin (Mars Crown Pet Foods Ltd 1.4 1.4 1.4 1.4 Inc) Bonio (Nestlé SA) Nestlé Purina Ltd 1.1 1.2 1.2 1.2 Cesar (Mars Inc) Mars Petcare UK Ltd 1.1 1.1 1.1 1.1 Iams (Spectrum Spectrum Brands (UK) Ltd 1.0 1.0 1.0 1.1 Brands Holdings Inc) Encore MPM Products Ltd 0.8 0.9 0.9 0.9 Kitekat (Mars Inc) Mars Petcare UK Ltd 1.0 1.0 0.9 0.9 Wainwrights Pets at Home Plc 0.8 0.8 0.8 0.9 (Private Label) Applaws MPM Products Ltd 0.7 0.7 0.8 0.8 Hill's Prescription Hill's Pet Nutrition Ltd 0.7 0.7 0.8 0.8 Diet (Colgate- Palmolive Co) HiLife (Prosper de Town & Country Petfoods 0.8 0.8 0.8 0.7 Mulder Ltd) Ltd Good Boy (Focus100 Armitages Pet Products 0.4 0.5 0.5 0.7 Ltd) Ltd Harringtons Inspired Pet Nutrition Ltd - 0.3 0.6 0.7 Winalot (Nestlé SA) Nestlé Purina Ltd 0.7 0.7 0.7 0.7 Purina Pro Plan Nestlé Purina Ltd 0.6 0.6 0.6 0.6 (Nestlé SA) Wagg Wagg Foods Ltd 2.5 - - - Other Private Label Other Private Label 6.8 6.7 6.5 6.6 (Private Label) Others Others 24.2 24.6 24.2 24.1 Total Total 100.0 100.0 100.0 100.0 Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018

% retail value rsp Company 2014 2015 2016 2017 2018

Mars Petcare UK Ltd 28.7 27.4 27.2 26.9 26.8 Nestlé Purina Ltd 25.8 26.7 26.6 26.4 26.2 Tesco Plc 5.3 5.2 5.1 4.8 4.8 Crown Pet Foods Ltd 3.3 3.3 3.3 3.4 3.5 Hill's Pet Nutrition Ltd 2.6 2.6 2.7 2.8 2.9 J Sainsbury Plc 2.7 2.6 2.5 2.4 2.3 MPM Products Ltd 1.6 1.7 1.8 2.0 2.0 Butcher's Pet Care Ltd 2.3 2.3 2.2 2.2 2.0 Asda Group Ltd 1.7 1.7 1.7 1.7 1.7 Inspired Pet Nutrition - - 1.5 1.7 1.7 Ltd Spectrum Brands (UK) Ltd 1.4 1.3 1.4 1.4 1.4 Pets at Home Plc 1.0 1.0 1.1 1.2 1.2 Town & Country Petfoods 1.0 1.0 1.0 0.9 0.9 Ltd

Armitages Pet Products 0.4 0.5 0.6 0.7 0.9 Ltd Lily's Kitchen Ltd 0.2 0.3 0.4 0.5 0.6 Burgess Supafeeds Ltd 0.4 0.4 0.4 0.4 0.4 Wm Morrison 0.4 0.4 0.4 0.4 0.4 Supermarkets Plc Bern Pet Foods Ltd 0.2 0.2 0.2 0.2 0.2 Bob Martin (UK) Ltd 0.2 0.2 0.2 0.2 0.2 Burns Pet Nutrition Ltd 0.1 0.1 0.1 0.1 0.1 Hartz Mountain Corp 0.0 0.0 0.0 0.1 0.1 Mars Inc - - - 0.1 0.1 Affinity Petcare SA 0.1 0.1 0.1 0.1 0.1 Wagg Foods Ltd 1.6 1.5 - - - Procter & Gamble UK Ltd - - - - - Other Private Label 6.1 6.5 6.4 6.2 6.3 Others 13.0 13.0 13.1 13.1 13.1 Total 100.0 100.0 100.0 100.0 100.0 Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018

% retail value rsp Brand (GBO) Company (NBO) 2015 2016 2017 2018

Pedigree (Mars Inc) Mars Petcare UK Ltd 11.7 11.6 11.3 11.4 Purina Felix Nestlé Purina Ltd 11.4 11.6 10.8 10.9 (Nestlé SA) Whiskas (Mars Inc) Mars Petcare UK Ltd 9.1 8.7 9.8 9.6 Tesco (Private Label) Tesco Plc 4.9 4.9 4.8 4.7 Bakers (Nestlé SA) Nestlé Purina Ltd 5.9 5.4 4.9 4.4 Purina Gourmet Nestlé Purina Ltd 2.2 2.5 2.8 3.0 (Nestlé SA) Sheba (Mars Inc) Mars Petcare UK Ltd 2.1 2.2 2.3 2.4 Sainsbury's J Sainsbury Plc 2.6 2.5 2.4 2.3 (Private Label) Go Cat (Nestlé SA) Nestlé Purina Ltd 2.2 2.1 2.2 2.1 Butcher's Butcher's Pet Care Ltd 2.3 2.2 2.2 2.0 Hill's Science Plan Hill's Pet Nutrition Ltd 1.6 1.6 1.6 1.7 (Colgate-Palmolive Co) Purina ONE (Nestlé Nestlé Purina Ltd 1.6 1.6 1.7 1.7 SA) Asda (Private Label) Asda Group Ltd 1.6 1.6 1.7 1.7 James Wellbeloved Crown Pet Foods Ltd 1.5 1.6 1.6 1.7 (Mars Inc) Royal Canin (Mars Crown Pet Foods Ltd 1.6 1.6 1.6 1.6 Inc) Bonio (Nestlé SA) Nestlé Purina Ltd 1.3 1.3 1.3 1.4 Cesar (Mars Inc) Mars Petcare UK Ltd 1.2 1.3 1.3 1.3 Iams (Spectrum Spectrum Brands (UK) Ltd 1.1 1.1 1.2 1.2 Brands Holdings Inc) Encore MPM Products Ltd 0.9 1.0 1.1 1.1 Kitekat (Mars Inc) Mars Petcare UK Ltd 1.1 1.1 1.1 1.0 Wainwrights Pets at Home Plc 0.8 0.9 1.0 1.0 (Private Label) Wagg Inspired Pet Nutrition Ltd - 1.1 1.1 1.0 Applaws MPM Products Ltd 0.8 0.8 0.9 0.9 Hill's Prescription Hill's Pet Nutrition Ltd 0.8 0.8 0.9 0.9

Diet (Colgate- Palmolive Co) HiLife (Prosper de Town & Country Petfoods 1.0 0.9 0.9 0.8 Mulder Ltd) Ltd Good Boy (Focus100 Armitages Pet Products 0.5 0.5 0.6 0.8 Ltd) Ltd Winalot (Nestlé SA) Nestlé Purina Ltd 0.8 0.8 0.8 0.8 Harringtons Inspired Pet Nutrition Ltd - 0.4 0.6 0.7 Purina Pro Plan Nestlé Purina Ltd 0.6 0.7 0.7 0.7 (Nestlé SA) Misfits (Mars Inc) Mars Petcare UK Ltd 0.6 0.6 0.7 0.7 Wagg Wagg Foods Ltd 1.2 - - - Other Private Label Other Private Label 6.5 6.4 6.2 6.3 (Private Label) Others Others 18.5 18.6 18.1 18.3 Total Total 100.0 100.0 100.0 100.0 Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019

% retail value rsp 2014 2015 2016 2017 2018 2019

Pet Care 18.6 19.0 18.9 18.8 19.1 - Pet Food 17.4 17.8 17.7 17.4 17.5 - Pet Products 23.1 23.7 23.7 24.0 24.6 - Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 20 Distribution of Pet Care by Format: % Value 2014-2019

% retail value rsp 2014 2015 2016 2017 2018 2019

Store-Based Retailing 86.5 86.1 85.6 85.1 84.5 84.0 - Grocery Retailers 46.9 45.8 44.4 43.2 42.6 42.3 -- Modern Grocery 43.7 42.6 41.2 40.2 39.5 39.4 Retailers --- Convenience Stores 1.9 1.9 1.8 1.7 1.7 1.7 --- Discounters 0.8 0.9 1.0 1.1 1.2 1.2 --- Forecourt Retailers ------Hypermarkets 20.3 19.6 18.7 18.1 17.6 17.4 --- Supermarkets 20.7 20.3 19.7 19.3 19.0 19.0 -- Traditional Grocery 3.2 3.2 3.2 3.0 3.0 3.0 Retailers - Mixed Retailers 2.7 2.7 2.8 2.8 2.9 2.9 -- Department Stores 1.8 1.8 1.8 1.8 1.8 1.8 -- Mass Merchandisers ------Variety Stores 0.9 0.9 1.0 1.0 1.1 1.1 -- Warehouse Clubs ------Non-Grocery Specialists 36.9 37.5 38.5 39.1 39.1 38.8 -- Pet superstores 14.8 14.7 15.1 15.4 15.4 15.4 -- Pet shops 19.0 19.6 20.1 20.2 20.1 19.8 -- Health and Beauty ------Specialist Retailers --- Beauty Specialist ------

Retailers --- Chemists/Pharmacies ------Drugstores/ ------parapharmacies --- Other Health and ------Beauty Retailers -- Home and Garden 2.8 2.9 3.1 3.3 3.4 3.5 Specialist Retailers --- Home Improvement 2.8 2.9 3.1 3.3 3.4 3.5 and Gardening Stores --- Homewares and Home ------Furnishing Stores -- Other Non-Grocery 0.3 0.3 0.2 0.2 0.2 0.2 Specialists Non-Store Retailing 8.3 8.8 9.3 9.9 10.4 10.9 - Direct Selling ------Homeshopping ------Internet Retailing 8.3 8.8 9.3 9.9 10.4 10.9 Non-retail channels 5.3 5.1 5.1 5.1 5.1 5.1 - Veterinary clinics 5.3 5.1 5.1 5.1 5.1 5.1 Total 100.0 100.0 100.0 100.0 100.0 100.0 Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 21 Distribution of Pet Care by Format and Category: % Value 2019

% retail value rsp PF PP

Store-Based Retailing 86.6 75.3 - Grocery Retailers 53.4 4.8 -- Modern Grocery Retailers 49.6 4.8 --- Convenience Stores 1.9 1.1 --- Discounters 1.3 0.7 --- Forecourt Retailers 0.0 0.0 --- Hypermarkets 22.2 1.3 --- Supermarkets 24.1 1.6 -- Traditional Grocery Retailers 3.8 0.1 - Mixed Retailers 1.9 6.0 -- Department Stores 1.2 3.7 -- Mass Merchandisers 0.0 0.0 -- Variety Stores 0.7 2.2 -- Warehouse Clubs 0.0 0.0 - Non-Grocery Specialists 31.3 64.5 -- Pet superstores 14.1 19.7 -- Pet shops 16.9 29.7 -- Health and Beauty Specialist Retailers 0.0 0.0 --- Beauty Specialist Retailers 0.0 0.0 --- Chemists/Pharmacies 0.0 0.0 --- Drugstores/parapharmacies 0.0 0.0 --- Other Health and Beauty Retailers 0.0 0.0 -- Home and Garden Specialist Retailers 0.2 14.5 --- Home Improvement and Gardening Stores 0.2 14.5 --- Homewares and Home Furnishing Stores 0.0 0.0 -- Other Non-Grocery Specialists 0.1 0.6 Non-Store Retailing 10.6 12.2 - Direct Selling 0.0 0.0 - Homeshopping 0.0 0.0 - Internet Retailing 10.6 12.2

Non-retail channels 2.9 12.5 - Veterinary clinics 2.9 12.5 Total 100.0 100.0 Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Key: PF = pet food; PP = pet products

Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019

% retail value rsp 2014 2015 2016 2017 2018 2019

Store-Based Retailing 88.1 87.7 87.3 86.8 86.3 86.0 - Grocery Retailers 62.4 62.2 61.2 60.2 59.6 59.4 -- Modern Grocery 58.0 57.8 56.7 55.8 55.2 55.1 Retailers --- Convenience Stores 2.3 2.3 2.2 2.1 2.1 2.1 --- Discounters 1.0 1.1 1.2 1.4 1.5 1.5 --- Forecourt Retailers ------Hypermarkets 27.1 26.7 25.9 25.3 24.8 24.7 --- Supermarkets 27.7 27.7 27.3 27.1 26.8 26.8 -- Traditional Grocery 4.4 4.5 4.5 4.4 4.4 4.3 Retailers - Mixed Retailers 2.4 2.3 2.3 2.2 2.3 2.2 -- Department Stores 1.6 1.5 1.5 1.4 1.4 1.4 -- Mass Merchandisers ------Variety Stores 0.8 0.8 0.8 0.8 0.8 0.8 -- Warehouse Clubs ------Non-Grocery Specialists 23.3 23.2 23.9 24.4 24.5 24.4 -- Pet superstores 13.7 14.0 14.5 14.9 14.9 14.8 -- Pet shops 9.5 9.0 9.3 9.4 9.6 9.6 -- Health and Beauty ------Specialist Retailers --- Beauty Specialist ------Retailers --- Chemists/Pharmacies ------Drugstores/ ------parapharmacies --- Other Health and ------Beauty Retailers -- Home and Garden ------Specialist Retailers --- Home Improvement ------and Gardening Stores --- Homewares and Home ------Furnishing Stores -- Other Non-Grocery 0.1 0.2 0.1 0.1 0.1 0.1 Specialists Non-Store Retailing 8.2 8.7 9.3 9.8 10.3 10.8 - Direct Selling ------Homeshopping ------Internet Retailing 8.2 8.7 9.3 9.8 10.3 10.8 Non-retail channels 3.7 3.6 3.4 3.4 3.4 3.2 - Veterinary clinics 3.7 3.6 3.4 3.4 3.4 3.2 Total 100.0 100.0 100.0 100.0 100.0 100.0 Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019

% retail value rsp CF DF

Store-Based Retailing 85.7 86.3 - Grocery Retailers 59.0 59.8 -- Modern Grocery Retailers 54.6 55.6 --- Convenience Stores 2.4 1.9 --- Discounters 1.4 1.7 --- Forecourt Retailers 0.0 0.0 --- Hypermarkets 25.1 24.3 --- Supermarkets 25.8 27.7 -- Traditional Grocery Retailers 4.4 4.2 - Mixed Retailers 1.3 3.0 -- Department Stores 0.7 2.0 -- Mass Merchandisers 0.0 0.0 -- Variety Stores 0.6 1.1 -- Warehouse Clubs 0.0 0.0 - Non-Grocery Specialists 25.4 23.5 -- Pet superstores 15.2 14.3 -- Pet shops 10.0 9.1 -- Health and Beauty Specialist Retailers 0.0 0.0 --- Beauty Specialist Retailers 0.0 0.0 --- Chemists/Pharmacies 0.0 0.0 --- Drugstores/parapharmacies 0.0 0.0 --- Other Health and Beauty Retailers 0.0 0.0 -- Home and Garden Specialist Retailers 0.0 0.0 --- Home Improvement and Gardening Stores 0.0 0.0 --- Homewares and Home Furnishing Stores 0.0 0.0 -- Other Non-Grocery Specialists 0.1 0.0 Non-Store Retailing 12.0 9.6 - Direct Selling 0.0 0.0 - Homeshopping 0.0 0.0 - Internet Retailing 12.0 9.6 Non-retail channels 2.3 4.1 - Veterinary clinics 2.3 4.1 Total 100.0 100.0 Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Key: CF = cat food; DF = dog food

Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024

Tonnes 2019 2020 2021 2022 2023 2024

Dog and Cat Food 1,120,21 1,100,94 1,085,31 1,072,62 1,061,60 1,052,14 7.0 4.0 4.0 3.7 1.5 3.5 Other Pet Food 24,064.5 23,397.9 22,766.4 22,164.2 21,552.1 20,967.3 Pet Food 1,144,28 1,124,34 1,108,08 1,094,78 1,083,15 1,073,11 1.5 1.9 0.3 7.8 3.7 0.8 Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024

GBP million 2019 2020 2021 2022 2023 2024

Dog and Cat Food 3,148.6 3,186.6 3,220.7 3,255.1 3,277.5 3,291.3 Other Pet Food 422.6 416.5 410.5 404.3 398.4 392.4 Pet Food 3,571.1 3,603.2 3,631.2 3,659.5 3,675.8 3,683.8 Cat Litter 152.0 157.3 161.5 165.4 168.9 172.3 Pet Healthcare 161.5 166.0 169.3 172.2 174.4 176.2 Pet Dietary Supplements 104.9 110.3 115.7 120.7 125.2 129.2 Other Pet Products 636.8 660.1 680.7 700.3 718.8 733.3 Pet Products 1,055.3 1,093.6 1,127.2 1,158.6 1,187.3 1,211.1 Pet Care 4,626.4 4,696.8 4,758.4 4,818.1 4,863.2 4,894.8 Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024

% volume growth 2019/20 2019-24 CAGR 2019/24 Total

Dog and Cat Food -1.7 -1.2 -6.1 Other Pet Food -2.8 -2.7 -12.9 Pet Food -1.7 -1.3 -6.2 Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

% constant value growth 2019/2020 2019-24 CAGR 2019/24 Total

Dog and Cat Food 1.2 0.9 4.5 Other Pet Food -1.4 -1.5 -7.1 Pet Food 0.9 0.6 3.2 Cat Litter 3.5 2.5 13.4 Pet Healthcare 2.7 1.8 9.1 Pet Dietary Supplements 5.1 4.2 23.1 Other Pet Products 3.7 2.9 15.2 Pet Products 3.6 2.8 14.8 Pet Care 1.5 1.1 5.8 Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

SOURCES Sources used during the research included the following:

Summary 1 Research Sources Official Sources DEFRA - Dept for Environment Food & Rural Affairs

Trade Associations British Herpetological Society

(BHS), The

British Ornithology Society

British Veterinary Association

FEDIAF - The European Pet Food Industry Federation

Fish Vet Society

Governing Council Cat Fancy

Kennel Club

Ornamental Aquatic Trade Association

PCTA - Pet Care Trade Association

Pet Care Trust

Pet Food Associates

Pet Food Manufacturers Association (PFMA)

PFMA

POA - Pet Owners Association

Trade Press BBC News

Cage & Aviary Magazine

Checkout

Convenience Store

Dog News

Dogs For Good

Financial Times

Friends of the Earth

Grocer, The

Guardian, The

Infocus

Just Food

Marketing Week

Pet business World

Pet Gazette

Pet Product Marketing

PetFoodIndustry.com

Times, The

Vets Online - VBD Publications

Source: Euromonitor International