2015 Canada Winter Games

2015 CANADA WINTER GAMES BUSINESS PLAN HIGHLIGHTS GEORGE PRINCE • THE BEGINNING OF THE NORTHERN STORY • HOST SOCIETY VISION STATEMENT • HOST SOCIETY MISSION STATEMENT • HOST SOCIETY CORE VALUES • THE SEVEN PILLARS OF THE 2015 GAMES • THE NORTHERN STORY • A NORTHERN BRITISH COLUMBIA BRAND • HOST COMMUNITY: CITY OF PRINCE GEORGE • FUNDING PARTIES ON I T C INTRODU 2 | CHOOSE YOUR PATH | CHOISISSEZ VOTRE VOIE THE BEGINNING OF THE NORTHERN STORY Our story began in 2009 when the City of Prince George formed the Bid Committee and began the journey to secure and host the 2015 Canada Winter Games. The bid was well thought out, well prepared and the pitch well executed. The fruits of the Bid Committee’s labour came on September 17, 2010 when Prince George became the successful host city of the 2015 Games. Travel forward to February of 2015, when thousands of Canada’s best and brightest young athletes will set their sights on Prince George and northern British Columbia as the region hosts the 2015 Canada Winter Games, the 25th Edition of the Canada Games. The year 2015 will also mark the 100th Anniversary of the City of Prince George and the 25th Anniversary of the University of Northern British Columbia. These significant milestones will enhance the hosting of the Canada Games by combining the celebrations of Prince George and UNBC and invite the entire nation to join in the festivities. More than 2,400 young Canadian athletes will be part of over 3,400 total participants from across Canada to compete in 19 unique sporting competitions. These participants will be joined by more than 400 members of the national and local media, over 1,000 special guests and VIPs and approximately 500 officials, and thousands of visitors will as they converge in the northwest corner of Canada. The 2015 Games will mark the first time the winter edition of the Canada Games will be held in the province of British Columbia. Additionally, it will be the largest multi-sport and cultural festival ever held in northern British Columbia as the nation honours and celebrates youth achievements over the 18-day event. The Canada Games are a uniquely Canadian event that is rarely duplicated across the globe. Each province and territory is given a chance to host and it could be up to 26 years before they return to British Columbia. 2015 is the time to showcase the province and in particular northern British Columbia and educate the rest of the nation on what this grand part of the country has to offer. The message will be simple: Come and experience northern BC, a great place to visit, live, work, play, invest and learn. HOST SOCIETY VISION STATEMENT “Together, we’ll write a northern story of spirit and passion inspiring unique and magical experiences for all Canadians.” HOST SOCIETY MISSION STATEMENT To design and create the best Canada Games experience that our region, people and resources can deliver leaving lasting memories and sustainable legacies for our sport and broader communities. HOST SOCIETY CORE VALUES Accountability l Collaborative l Fun l Inclusiveness l Integrity l Respect l Transparency 3 INTRODUCTION THE SEVEN PILLARS OF THE 2015 GAMES 1. Exceptional Athlete Experience • Athlete focused approach to planning with local Athlete Approved services • Work to provide full grandstands for all sporting events • Create, prepare, and serve great meals • Provide good entertainment that fits the audience • Provide good clean and safe athlete accommodations • Great transportation system & services that are on time, convenient, and frequent • Gangway to gangway exceptional service to be provided to all of our participants 2. Private Sector Funding Success • Great partnership starts with a great strategic plan • Prolific ‘go to market’ effort • Create and identify great benefits, custom packages, and partner recognition programs • Maintain a strong commitment to non-sponsorship revenue-generating projects 3. Quality Delivery of the Games • Pay attention to all details • Develop innovative solutions to improve the Games • Think through all operational plans and check and re-check them • Test and re-test our plans and build solid contingency plans • Provide exceptional training for our staff and volunteers and empower to make good decisions • Research and plan every detail • Employ checklists and verify completion of tasks • Constantly improve the product & evaluate our progress 4. Excellent Community & Regional Engagement • Enlist the regional communities of Northern BC to share in ownership of the Games • Engage key stakeholder groups on a regular basis • Engage the citizens • Engage the athletes and local sport groups 4 INTRODUCTION 5. Raising the Bar on Media Coverage • Build solid local, regional, provincial, and national media partnerships • Motivate the Lower Mainland media to cover the events prior to and during the Games • Engage the national media to cover local stories about youth athletes • Deliver good services and programs for the media and broadcasters • Be proactive in developing programming for the 2015 Canada Winter Games 6. Building the Canada Games Brand • Highlight the Canada Games Movement • Carry and portray the Canada Games brand everywhere • Always be enhancing the Canada Games brand • Encourage national, regional, and local pride through the Canada Games brand 7. Providing Meaningful Legacies for the Region • Build what is needed and is sustainable • Set priorities on enhancements based on financial success • Build the legacy capital projects as soon as they are funded • Early constructed venues can provide a home field advantage for Northern BC youth athletes 5 INTRODUCTION Canada Games House, 545 Quebec Street, Prince George, BC THE BEGINNING OF THE NORTHERN STORY Prince George is the undiscovered gem of the northern region of British Columbia, on a journey of enduring advancement. This journey has many paths, each chosen by its residents, athletes and visitors, which will lead us to a renewed spirit, passion, pride, and confidence within our region. The 2015 Canada Games are an opportunity to let our people shine, and to build local, provincial and national pride, exceed expectations, resulting in lasting legacies and a renewed image. Canada’s next champions will achieve personal bests, and efforts will be made to put on the best, most memorable Games that this region possibly can. In late 2011, the Host Society held a series of facilitated stakeholder roundtable sessions, to build the vision for the 2015 Canada Winter Games. From these sessions came great input from the community and some excellent groundwork to build the vision for the Games. The Board of Directors, staff and the Canada Games Council participated in a two-day workshop following the community sessions and developed the vision statement and the core values for the Host Society and the 2015 Games. 6 INTRODUCTION | LEAVE YOUR TRACKS | LAISSEZ VOTRE MARQUE A NORTHERN BRITISH COLUMBIA BRAND The logo of the 2015 Canada Winter Games, much like the region itself, is a hub: the railway, rivers, and two major highways criss-cross in the city centre to reinforce this fact. It’s the central crossing point for the entire province, uniting all six tourism regions. These tourism six regions are represented by the cheering human figures that make up the logo, demonstrating the excitement of the Games. In addition, the City of Prince George sits geographically within the Lheidli T’enneh First Nation traditional territory, whose name itself means “The people from the confluence of two rivers.” The ‘V’ at the top of the mark represents not only the two rivers converging into one, but also a lanyard that transforms the logo into a medal. This connects back to the most important element of the Games: the athletes. Athletes participating in the Games also follow a personal journey and – more literally – follow tracks of their own to achieve excellence in their sport. The “Look of the Games” is depicted through three regional scenes. These scenes include nature, winter, and national and Lheidli T’enneh art elements. Textures from the region, along with athletes, triangles, animals, paths, crossroads, and local landmarks make up the elements of the “Look of the Games” scenes. HOST COMMUNITY: CITY OF PRINCE GEORGE Known as BC’s northern capital, Prince George is a bustling city located on the traditional territory of the Lheidli T’enneh with a population of approximately 75,000 situated at the crossroads of Highway 97 (north-south) and Highway 16 (east-west), and at the confluence of the Fraser and Nechako Rivers. As a major city of the Pacific Rim, Prince George is firmly tied to the global market. The City of Prince George is a vibrant, active and diverse community that provides a strong focal point and identity to the north, with a thriving economy that offers full opportunities for housing, employment, education, recreation and the cultural life of residents. Prince George is a community that is known for opening its doors and showing visitors the beauty and magic of northern BC. As the official Host City for the 2015 Canada Winter Games, Prince George is ecstatic to not only be welcoming the Nation to the region in 2015, but to have the opportunity to promote and showcase this beautiful city leading up to this national event. FUNDING PARTIES & FOUNDATION DOCUMENTATION The 2015 Canada Winter Games Funding Parties include the Government of Canada, Province of British Columbia, City of Prince George, and the Canada Games Council. The Government of Canada and the Province of British Columbia have both committed and provided funds in excess of $11,120,000 each to the 2015 Games to cover a portion of the capital upgrades and the operating expenses. The City of Prince George is providing more than $11,120,000 in capital funding through the Kin Centre Enhancement Project, Canada Games Plaza, and other minor lighting upgrades to civic facilities.

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