2015 WInter Games Business Plan highlights GEORGE GEORGE PRINCE PRINCE • the beginning of the northern story • host society vision statement • host society mission statement • host society core values • The Seven Pillars of the 2015 Games • The Northern Story • A Northern Brand • Host Community: City of Prince George • Funding Parties

Introdu c t i on 2 | choose your path | choisiSsez votre voie

The Beginning of the Northern Story

Our story began in 2009 when the City of Prince George formed the Bid Committee and began the journey to secure and host the 2015 Canada Winter Games. The bid was well thought out, well prepared and the pitch well executed. The fruits of the Bid Committee’s labour came on September 17, 2010 when Prince George became the successful host city of the 2015 Games. Travel forward to February of 2015, when thousands of Canada’s best and brightest young athletes will set their sights on Prince George and northern British Columbia as the region hosts the 2015 Canada Winter Games, the 25th Edition of the . The year 2015 will also mark the 100th Anniversary of the City of Prince George and the 25th Anniversary of the University of Northern British Columbia. These significant milestones will enhance the hosting of the Canada Games by combining the celebrations of Prince George and UNBC and invite the entire nation to join in the festivities. More than 2,400 young Canadian athletes will be part of over 3,400 total participants from across Canada to compete in 19 unique sporting competitions. These participants will be joined by more than 400 members of the national and local media, over 1,000 special guests and VIPs and approximately 500 officials, and thousands of visitors will as they converge in the northwest corner of Canada. The 2015 Games will mark the first time the winter edition of the Canada Games will be held in the province of British Columbia. Additionally, it will be the largest multi-sport and cultural festival ever held in northern British Columbia as the nation honours and celebrates youth achievements over the 18-day event. The Canada Games are a uniquely Canadian event that is rarely duplicated across the globe. Each province and territory is given a chance to host and it could be up to 26 years before they return to British Columbia. 2015 is the time to showcase the province and in particular northern British Columbia and educate the rest of the nation on what this grand part of the country has to offer. The message will be simple: Come and experience northern BC, a great place to visit, live, work, play, invest and learn. Host Society Vision Statement

“Together, we’ll write a northern story of spirit and passion inspiring unique and magical experiences for all Canadians.”

Host Society Mission Statement

To design and create the best Canada Games experience that our region, people and resources can deliver leaving lasting memories and sustainable legacies for our sport and broader communities. Host Society Core Values

Accountability l Collaborative l Fun l Inclusiveness l Integrity l Respect l Transparency

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Introduction The Seven Pillars of the 2015 Games

1. exceptional Athlete Experience • Athlete focused approach to planning with local Athlete Approved services • Work to provide full grandstands for all sporting events • Create, prepare, and serve great meals • Provide good entertainment that fits the audience • Provide good clean and safe athlete accommodations • Great transportation system & services that are on time, convenient, and frequent • Gangway to gangway exceptional service to be provided to all of our participants

2. Private Sector Funding Success • Great partnership starts with a great strategic plan • Prolific ‘go to market’ effort • Create and identify great benefits, custom packages, and partner recognition programs • Maintain a strong commitment to non-sponsorship revenue-generating projects

3. Quality Delivery of the Games • Pay attention to all details • Develop innovative solutions to improve the Games • Think through all operational plans and check and re-check them • Test and re-test our plans and build solid contingency plans • Provide exceptional training for our staff and volunteers and empower to make good decisions • Research and plan every detail • Employ checklists and verify completion of tasks • Constantly improve the product & evaluate our progress

4. excellent Community & Regional Engagement • Enlist the regional communities of Northern BC to share in ownership of the Games • Engage key stakeholder groups on a regular basis • Engage the citizens • Engage the athletes and local sport groups

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Introduction 5. raising the Bar on Media Coverage • Build solid local, regional, provincial, and national media partnerships • Motivate the Lower Mainland media to cover the events prior to and during the Games • Engage the national media to cover local stories about youth athletes • Deliver good services and programs for the media and broadcasters • Be proactive in developing programming for the 2015 Canada Winter Games

6. Building the Canada Games Brand • Highlight the Canada Games Movement • Carry and portray the Canada Games brand everywhere • Always be enhancing the Canada Games brand • Encourage national, regional, and local pride through the Canada Games brand

7. Providing Meaningful Legacies for the Region • Build what is needed and is sustainable • Set priorities on enhancements based on financial success • Build the legacy capital projects as soon as they are funded • Early constructed venues can provide a home field advantage for Northern BC youth athletes

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Introduction Canada Games House, 545 Street, Prince George, BC

The Beginning of the Northern Story

Prince George is the undiscovered gem of the northern region of British Columbia, on a journey of enduring advancement. This journey has many paths, each chosen by its residents, athletes and visitors, which will lead us to a renewed spirit, passion, pride, and confidence within our region. The 2015 Canada Games are an opportunity to let our people shine, and to build local, provincial and national pride, exceed expectations, resulting in lasting legacies and a renewed image. Canada’s next champions will achieve personal bests, and efforts will be made to put on the best, most memorable Games that this region possibly can. In late 2011, the Host Society held a series of facilitated stakeholder roundtable sessions, to build the vision for the 2015 Canada Winter Games. From these sessions came great input from the community and some excellent groundwork to build the vision for the Games. The Board of Directors, staff and the Canada Games Council participated in a two-day workshop following the community sessions and developed the vision statement and the core values for the Host Society and the 2015 Games.

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Introduction | leave your tracks | Laissez votre marque

A Northern british Columbia Brand

The logo of the 2015 Canada Winter Games, much like the region itself, is a hub: the railway, rivers, and two major highways criss-cross in the city centre to reinforce this fact. It’s the central crossing point for the entire province, uniting all six tourism regions. These tourism six regions are represented by the cheering human figures that make up the logo, demonstrating the excitement of the Games. In addition, the City of Prince George sits geographically within the Lheidli T’enneh First Nation traditional territory, whose name itself means “The people from the confluence of two rivers.” The ‘V’ at the top of the mark represents not only the two rivers converging into one, but also a lanyard that transforms the logo into a medal. This connects back to the most important element of the Games: the athletes. Athletes participating in the Games also follow a personal journey and – more literally – follow tracks of their own to achieve excellence in their sport. The “Look of the Games” is depicted through three regional scenes. These scenes include nature, winter, and national and Lheidli T’enneh art elements. Textures from the region, along with athletes, triangles, animals, paths, crossroads, and local landmarks make up the elements of the “Look of the Games” scenes. Host Community: City of Prince George

Known as BC’s northern capital, Prince George is a bustling city located on the traditional territory of the Lheidli T’enneh with a population of approximately 75,000 situated at the crossroads of Highway 97 (north-south) and Highway 16 (east-west), and at the confluence of the Fraser and Nechako Rivers. As a major city of the Pacific Rim, Prince George is firmly tied to the global market. The City of Prince George is a vibrant, active and diverse community that provides a strong focal point and identity to the north, with a thriving economy that offers full opportunities for housing, employment, education, recreation and the cultural life of residents. Prince George is a community that is known for opening its doors and showing visitors the beauty and magic of northern BC. As the official Host City for the 2015 Canada Winter Games, Prince George is ecstatic to not only be welcoming the Nation to the region in 2015, but to have the opportunity to promote and showcase this beautiful city leading up to this national event. Funding Parties & Foundation Documentation

The 2015 Canada Winter Games Funding Parties include the Government of Canada, Province of British Columbia, City of Prince George, and the Canada Games Council. The Government of Canada and the Province of British Columbia have both committed and provided funds in excess of $11,120,000 each to the 2015 Games to cover a portion of the capital upgrades and the operating expenses. The City of Prince George is providing more than $11,120,000 in capital funding through the Kin Centre Enhancement Project, Canada Games Plaza, and other minor lighting upgrades to civic facilities. Several foundation documents form the basis for the arrangements between the Host City, the Host Society, the Canada Games Council and the various Funding Parties or supporting levels of government.

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Introduction • Canada Games Council • Canada Games Legacies • Canada Games Alumni • Canada Games Family

8 Games Canada | JOURNEY WITH US | EMBARQUEZ DANS L’AVENTURE

In February of 1967, in Québec City, the Canada Games were born and for the first time in Canada’s history, 1,800 athletes from ten provinces and two territories gathered to compete in 15 sporting competitions. These first Canada Winter Games paved the way to what is now Canada’s largest multi- sport competition for young athletes. Held every two years, alternating between summer and winter, the Canada Games are a key event in the development of Canada’s young athletes. With the Canada Games poised as a key step in the development of Canada’s future stars, Canada Games athletes are the country’s next generation of national, international, and Olympic champions The Canada Games are a multi-sport competition with a cultural celebration and festival held every two years on an alternating basis between winter and summer.

The Canada Games are: • an icon of Canadian sport, • the pinnacle of inter-provincial/territorial sport programs, • a springboard for Canada’s Olympic and Paralympic athletes, • an event that inspires Canada’s aspiring young athletes, • a celebration of sport, culture, youth, and community that unites our nation.

The Canada Games leave valuable legacies in host communities: enhanced facilities, new sport programs and equipment, and a human legacy creating stronger communities ready to take on new challenges. Canada Games Council

In 1991, the Canada Games Council was incorporated as a private, non-profit organization responsible for the ongoing development of the Canada Games. The council is the governing body for the Canada Games. As the Games move from one host community to the next, the council provides the continuity, leadership, and support to host societies in key areas such as sport technical, organizational planning, ceremonies and protocol, marketing, and sponsorship. 11 of 18 Canadian medals In addition, the Canada Games Council makes sure there are effective long- won at the London term partnerships with national sport organizations, governments, and the 2012 olympics were corporate sector. won by Canada Games alumni OVER UP TO 3,400 1,000 Athletes, Coaches, sponsor reps Team Staff & UP TO and VIPs OVER Officials 2015 Games 19 official 4,500 20 are forecasted volunteer GAMES to generate sports hosts VENUES $125 200 $70 to 90 million MISSION INVESTED in new million capital projects sTAFF in economic since 1967 activity

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canada games Canada Games Vision

The Canada Games are a premium multi-sport event that enriches the lives of young athletes and host communities. The Canada Games Movement inspires dreams, builds champions, creates lasting legacies, and celebrates Canadian culture. Canada Games Mission

The Canada Games Council works in partnership with governments, the private sector, and the sport community to enrich the lives of young athletes through the Canada Games and Canada Games movement. Canada Games Motto Inspiring Dreams and Building Champions Inspire dreams in Canada’s youth and encourage them to participate in sport and physical activity. Build champions by providing the programs, tools and support young athletes need to reach and succeed at higher levels.

Canada Games Facilities & Legacies

Since 1967, nearly 100,000 athletes have participated in the Canada Games, with hundreds of thousands having engaged in try-outs and qualifying events. Over 90,000 coaches, officials, and volunteers have been directly involved in the planning and staging of the Canada Games. Cumulatively, $250 million has been invested in the Canada Games; about half of that has been invested in capital projects in the various host communities. A legacy of over 300 sports facilities have been built in over 16 communities across Canada, including:

• Swangard Stadium in , British Columbia (1973) • Canada Games Pool in New Westminster, British Columbia (1973) • Saint John Canada Games Aquatic Centre, (1985) • Hillside Stadium & Canada Games Aquatic Centre, (1993) • Corner Brook Canada Games Centre and Annex, Newfoundland (1999) • TD Waterhouse Stadium in London, (2001) • Canada Games Centre in Whitehorse, (2007) • Canada Games Centre in Halifax, (2011) • Canada Games Plaza in Prince George, British Columbia (2015) • KIN Centre Enhancement project in Prince George, British Columbia (2015)

The Canada Games are the product of an on-going collaboration between the Government of Canada, provincial/territorial governments, host municipalities, the private sector, and the Canada Games Council.

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CANADA GAMES Canada Games Alumni Clockwise from top: Marianne St. Gelais, Jennifer Botterill, Since the Canada Games inception in 1967, they have played a prominent Olivier Jean and role in developing some of Canada’s premier athletes. The Games have been a catalyst in the athletic careers and an important stepping-stone for many of Canada’s most celebrated athletes. The Canada Games alumni now total more than 100,000 athletes. At the 2010 Olympics, Canada Games alumni contributed 16 of the country’s 26 medal tally – representing 61% of medals won by Canada. In the 2012 Summer Olympics, 121 Canada Games alumni competed, representing 43% of our Canadian athletes participating.

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canada games

©

Sidney Crosby © Gaetan Boucher A Canada Games athlete in 2003, has been a “The Canada Games were a very interesting hockey superstar since he was a youth player experience for me. I was 12-years-old at in Cole Harbour. He has starred in the Quebec the time and I was able to meet skaters Major Junior league, was chosen first in the ranging from 14 to 18 years of age. This NHL draft by Pittsburgh, was the youngest enabled me to see the training needed and captain ever named by the team, led them the work required in order to succeed. It gave to the Stanley Cup in 2009, and has won me an overview of what it would be like to many individual awards including the NHL participate in the – a dream scoring championship, NHL MVP and Canada’s of mine from an early age.” Male Athlete of the Year. — Four-time Olympic medalist (), Gaetan Boucher ©

Bob Gainey Remembers his Canada Games experience Greg Joy as “the first big step.” “It was a really “…it was the first time I competed in a multi- important time for me. It was in sport event. It really opened my eyes to in 1971 and while I’d played many hockey the other sports and the other athletes. It tournaments before, it was the first time I’d brings you up to that certain level that just played against players my own age from competing in your own sport really doesn’t right across the country. It was a tremendous do. It was quite an experience and I was very experience for me.” proud and pleased to compete in the Canada Games and be as successful as I was.” — Olympic medalist and Canadian Olympic © Catriona Le May Doan Hall of Fame inductee, Greg Joy “I have been blessed with a great deal of success as an athlete – from the Olympic Games, to World Championships, to World © Records – but I can say with all sincerity Nathalie Lambert that one of my most cherished memories is “I think that when you are very young and you participating at the Canada Games.” are starting as an athlete, one of the biggest — Three-time Olympic and 11-time World goals you can set for yourself is to go to the Championships medalist (speed skating) Canada Games. It can take a two, three, four Catriona Le May Doan or five-year investment to get there, and it is a great event. It is a high level in Canada, and is a gateway to the national team.” — Three-time Olympic and 20-time World Championships medalist (short track speed “The Canada Games were great. I was able skating), Nathalie Lambert to play with the best players my age in my province – which was a huge honor at the time – and to play against the best players in the country. I think that beyond just challenging yourself, it was like a mini-Olympics with the Athletes Village and the Opening Ceremony. To be a part of that was really exciting.” — Two time NBA MVP, Steve Nash

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CANADA GAMES Canada Games Family

Provincial / Territorial Representation

The 13 provinces and territories are represented by: Athletes 2,400 Coaches, P/T Officials and Managers 750 Mission Staff 200 Medical and Paramedical Support 300 Technical Representatives and Officials Technical (NSO) representatives 23 Technical officials (major officials) 500 Technical support officials (minor officials) 1,000 Media and Broadcaster Press (Local, Regional & National) 40 Photographers 30 Radio and television* 30 Domestic broadcasters 80 * Other than domestic broadcasters

Special Guests VVIPs (Prime Minister, Governor General, Premier, First Nations Chief, 20 Host City Mayor, Minister of State, Sport, Minister of Canadian Heritage, P/T Premiers, Lt Governor of BC, CGC BoD Chair & Host Society BoD Chair) VIPs (CGC Board, MPs, MLAs, CWG Board, other Mayors, NSOs, etc.) 800 Games Observers ( 2017 & 2019) 75 Canada Games Council 10 Sports Observers 100

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canada games HOST SOCIETY • • • • • organizat ional chart senior mana formation of the hostciety so host society governan ce key p artnerships gement team Host Society Governance

The City of Prince George was awarded the opportunity to host the 2015 Canada Winter Games by the Canada Games Council in an announcement made by Premier Gordon Campbell on September 17, 2010. A Host Society was subsequently incorporated under the name of Prince George 2015 Canada Winter Games Host Society, S-57802, (referred to as the “Host Society”) on January 31, 2011 to organize, manage, promote, and stage the 2015 Canada Winter Games. This governance protocol will give an overview of the powers, roles, structure, and decision-making process for the operation of the Host Society.

Formation of the Host Society

A core group of appointed directors were recruited to set up the organization and manage the transition from Bid Committee to Host Society. As additional members of the Board of Directors were recruited and the Board make up developed, the original directors were joined to form a complete Board of Directors represented by 17 directors.

Anthony Everett Alison Hoskins CEO, Northern BC Tourism Integris Credit Union, Association, Chair Business Representative Brett Robinson Bryan Mix President Canfor Pulp and Paper, School Board District 57, Executive Chair School Board Representative Jim Martin Joshua Seymour CAO, Regional District Fraser-Fort Council Member, Lheidli T’enneh George, Treasurer First Nations & Youth Geoff Paynton Representative City of Williams Lake, Secretary Sue Hylland Blair Mayes CEO, Canada Games Council, Retired Forestry Executive, CGC Representative Business Representative Paul Flaherty Finlay Sinclair President, Northwest Tel, Business Development, Northern CGC Representative Health, Business Representative Marcel Therrien Tracy Calogheros Executive, Ledcor Group, The Exploration Place & Museum, Provincial Representative Business Representative Andy Clough Tuppy Hoehn Bank of , Proprietor, Stride and Glide Sports, Federal Representative Former Olympian & Sport Lyn Hall Representative City Councilor, Kelly Mann City of Prince George, CEO, BC Games Society, Civic Representative Sport Representative

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host society 2010 Olympic Torch Relay, CN Centre, Prince George, BC

Senior Management Team

Chief Executive Officer:S tuart H. Ballantyne Director, Sport & Venues: Phil Beaulieu Director, Marketing & Communications: Mike Davis Director, Revenue Generation: Todd Doherty Director, Finance & Administration: Leanne Wall

organizational chart

HOST SOCIETY Board of Directors

ceo

Games Finance & Marketing & Sport & Venues Revenue Office of the CEO Operations Administration Communications Generations Committee (GOC)

STAFF STAFF STAFF STAFF STAFF Volunteer Hosts

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HOST SOCIETY Provincial funding announcement, April 14, 2012. Left to right: Anthony Everett, Chair, 2015 Canada Winter Games Host Society, Minister Pat Bell, Minister Shirley Bond

Key Partnerships

Francophone Northern BC Community Regional Partners Provincial Funding Sport Private Parties Organizations Sector Funding (PSO) Partners

Local Sport Community Organizations first nations Partners (LSO)

Multi-Sport National Sport Organizations arts & Organizations (MSO) culture (NSO)

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host society • athletes village • Games Village • Canada Games Plaza • Athlete Approved Advisory Group • Legacies: Physical, People & Financial • Economic Impact Tracking • Volunteer Workforce • Revenue Generation • ticketing • official languages / langues officielles • marketing & communication • community awareness plan • arts, culture & festivals • risk management • insurance • contingency plans • budget • sports and games venues • 2015 canada winter games schedule Plans, Plans, & D el i vera b les Path Cr i t ic al A thletes Village

The Athletes Village will be located in downtown Prince George but will only consist of venues that are accessible to athletes and the appropriately accredited event family such as: Transportation Hub: Downtown hotel parking lot A thletes A thletes Lounge: accommodations: Mission Centre: Prince George Downtown 6 downtown Library hotels location Accreditation/ Medical Welcome F ood Services: Services: Mobile Centre: Prince George Medical Unit Downtown Civic Centre locat i on VENUES

• Elksentre !'

Otway Nordic Centre

Duchess Park Secondary 1 4 3 5 2 ••• 6 Prince George Coliseum PG Aquatic Centre • •Outdoor Ice Oval • To - Prince George Airport •Kin Centre & CN Centre • • Opening Ceremony College of New Caledonia .I Prince George Senior Secondary • To - Purden Mountain To - Tabor Mountain

Athletes Village PG and Club Canada Games House

0 Athletes Accommodations

Accommodations Non-Competition • Charles Jago Northern Sport Centre Sport Venues • Media and Broadcast • • • Non Sport Venues

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plans, deliverables and critical path Games Village

Downtown Prince George will become the Games Village. It will include the Prince George Civic Centre, Canada Games Plaza, several downtown hotels and motels, Canada Games House, TwoGames Rivers Gallery, Village the Prince George Library, satellite Media and Broadcast Centres, participant lounges and Athletes’ Village.

Canada Games Plaza

The Prince George Civic Centre Plaza, as part of the 2015 Games capital legacy program, will be re-named to Canada Games Plaza. This location will be the centre of Games Village and will host 18 days of celebrations and ceremonies.

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plans, deliverables and critical path Athlete Approved Advisory Group

The 2015 Canada Winter Games Host Society has listed “Exceptional Athlete Experience” as the number one pillar of the 2015 Games. As plans are developed and created, members of the “Athlete Approved” advisory group will be consulted and engaged for input. Led by 2015 Host Society Board member and former Olympian Tuppy Hoehn, this group will ensure certain items of the 2015 Games are designed and approved in consultation with northern BC athletes. There will be no specific age requirements only that athletes participating with the advisory group are from northern BC and are eligible for the 2015 Games. The purpose of this group is not about athlete promotion in the media, it ensures that the views and opinions of the athletes are represented in the delivery of the 2015 Games – much of which will be conducted behind-the- scenes. The athletes are the true hosts of the 2015 Canada Winter Games. The 2015 Canada Winter Games provides an excellent experience for athletes, and athletes from across our region will be engaged to gain perspective and input.

Legacies: Physical, People & Financial

The capital upgrades to the sport facilities and the Kin Centre Enhancement Project form the backbone of the community legacy program for the 2015 Games. A Legacy Committee has been formed by the Board of Directors to review, suggest and formalize the legacy plans for the Games. Currently Planned Legacies:

Upgrades to KIN Centre the Freestyle Enhancement Outdoor Ice Aerials & Project Oval Upgrades Moguls Competition Sites Athlete Nordic Centre Approved Venue Advisory Upgrades Group

Upgrades and re-branding Venue PG Coliseum Upgrades of the Prince Upgrades George Civic Plaza Construction PG Golf & of the Curling Club Snowboard Upgrades Cross and Half Pipe Venues

PG Aquatic Community upgraded Centre Legacies officials Upgrades

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plans, deliverables and critical path Kin Centre Enhancement Project

Economic Impact Tracking

Data collection will be compiled from a number of key individuals to prepare the data required for the Sports Tourism Economic Assessment Model (STEAM) model post-Games Economic Impact Study. The collection and roll up of this data is critical to the Canadian Sport Tourism Alliance survey methodology and data compilation. Data Required: • Spectator surveys/questionnaires • Coaches & mission staff research • Participant surveys/questionnaires • Games budget information

sustainability

In an effort to reduce the carbon footprint of the 2015 Canada Winter Games and do our part to be a part of the solution, the Games have adopted a sustainable planning approach. The Host Society will endeavor to consider the environment on an on-going basis when designing programs, building and enhancing venues and delivering the Games.

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plans, deliverables and critical path Some programs include:

Tree Local & Planting Sustainable Ceremonies/ Food Activities Services

Venue Recycling Gardens products & Waste & Markers from recycled Reduction materials

Water Consumption

Volunteer Workforce

The 2015 Canada Winter Games have a strong focus on creating the best possible Games experience. That environment will be created by the front line event volunteers. They become the face of the Games to the thousands of participants and will need to be highly visible, strategically placed and well- trained. The objective is to have fresh faces full of enthusiasm throughout the duration of the Games. Volunteers will receive a uniform package, volunteer orientation and handbook, daily snacks & meals, transit & parking, an appreciation gift, and end-of-Games celebration. All volunteers participating during the planning and execution of the 2015 Canada Winter Games will be required to submit a criminal record check (CRC). The Games will work with the local RCMP detachment to determine the most effective way to deliver this service. In addition, all volunteers in the transportation area of the Games will have to provide a CRC and driver’s abstract in order to operate Games vehicles. Individual Commitment Each volunteer will be required to commit to a minimum 36 hours of service and abide by the Code of Conduct outlined by the event. Each shift is recommended to be eight hours in length with four shifts required per volunteer plus an additional four hours for training and orientation. Volunteers need to attend a general orientation session, job-specific training, site venue orientation, as well as clothing and accreditation pick up. Senior planning volunteers will assist by participating on the the Games Operations Committee and related Functional Area Committees will need to commit to up to 24 months of service covering pre/post-Games responsibilities.

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plans, deliverables and critical path Local sports organizations planted 1000 trees to celebrate 1000 days out, May 19, 2012

Recognition Package: Provided to each volunteer:

Volunteer Code of Conduct

Meals/Snacks Access to Volunteer while on shift Handbook transit (TBC)

Access to parking at the Training Volunteer Volunteer for the Uniform Centre(s) volunteer role

Sign Up Process: canadagames2015.ca jeuxducanada2015.ca [email protected] (p): 250.596.2015 Join us! 24 II plans, deliverables and critical path Revenue Generation

The Canada Games Movement encompasses Canada’s largest multi-sport event, the Canada Games and the between the Games programs and properties known as the Dreams and Champions initiatives. The Canada Games is one of the largest multi-sport events in the world for Canada’s next generation of national, international and Olympic champions, taking place every two years, alternating between summer and winter. The Canada Games are looking to partner with corporations whose corporate responsibility should include the Canadian sport system and developing athletes who ‘give their all’ in the pursuit of a goal. The Revenue Generation Master Plan has been modeled after historical data and information from recent Canada Winter Games and Canada Summer Games as these communities (e.g., Regina and Whitehorse) are more comparable to population base and industry sectors. Revenue Targets: Program target Sponsorship $ 9,285,000 Ticketing & Merchandising $ 1,150,000 Targeted Total $10,435,000

Funding Parties:

BRITISH -JEUXDU- OTYOf Canada ....COLUMBIA PRINCE GEORGE ~!R~• FUNDING PARTIES / BAILLEURS DE FONDS National Partners:

SPORTCHEK Gmada ,.._,..D •., ...'-.r,1 I.TA,,m, I De oltte. FUNDING PARTIES / BAILLEURS DE FONDS ---- Current local sponsors:

SpeeDee NORTHERN BC's OFFICE_,_ EXPERTS

Sponsorship Levels:

LEGACY PARTNERS PREMIER CANADA GAMES NATIONAL PARTNERS PARTNERS LEVEL

OFFICIAL OFFICIAL COMMUNITY OFFICIAL MEDIA OFFICIAL SPONSORS SUPPLIERS PARTNERS PARTNERS

FRIENDS OF THE 2015 GAMES

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plans, deliverables and critical path Ticketing

The Ticketing Strategy has been developed in consultation with senior staff, 2015 Games departments, ticket sales professionals and ticketing agencies. It is also based on historical data, best practices and final ticketing reports from past Canada Games, most notably the well planned, thoughtfully executed and highly successful 2011 Halifax Games ticketing program.

There are three clear principles to the Ticketing Strategy for the 2015 Canada Winter Games:

1. Tickets need to be affordable and accessible to as many people as possible, including parents and families of all participating athletes. 2. Ticketing plans are based on filling venues to provide a better athlete/ spectator experience. 3. Ticket sales are an important revenue stream to help fund the Games.

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plans, deliverables and critical path Official Languages / LANGUES OFFICIELLES

As a result of strong partnerships and communications with the Le Cercle des Canadiens Français de Prince George, the Language Services Plan will honour and celebrate the Nation’s official languages through a variety of plans and strategies. In addition to recognizing the official language standards, efforts will be made to also incorporate Carrier syllabics to honour the Lheidli T’enneh First Nation, whose traditional territory the 2015 Games will rest on. Translated words will be imbedded into various marketing, pre-event signage and pageantry, and Games time signage initiatives. The Language Services Plan will inform and educate the 2015 Games staff and volunteers about the official language requirements. The Language Services Plan will focus primarily on incorporating French language services into regular operations of the 2015 Games throughout the planning process and for the duration of the Games. Furthermore, all external communication will be distributed simultaneously in both official languages.

Marketing & Communications

Marketing: The pre-event signage and pageantry program and Games time program will ensure brand awareness is established throughout Prince George and northern British Columbia. A compelling brand promotion strategy highlighting the Northern Story will be executed that builds awareness and excitement about the Canada Winter Games in Prince George and helps build the overall brand of the Canada Games and its movement. Communications: To build enthusiasm for the 2015 Games across the region and nation, the Communications & Engagement Plan will announce milestones, increase awareness of youth sport and healthy living, and directly promote the 2015 Canada Winter Games and the Canada Games movement. The Communications Plan will engage with a wide variety of audiences during pre-Games, Games time, and post-Games. As a result, many functional work plans will need to be created to ensure consistent communication occurs.

@2015CanadaGames

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plans, deliverables and critical path Community Awareness Plan Preliminary market research has been completed to identify different market audience and guide the broad objectives included in the communication strategy and stakeholder relations plan. Tactics and vehicles have been identified that will be used to reach diverse audiences. A community awareness plan has been created to engage local, regional, provincial, and national markets; many external partners will contribute to the delivery of this strategy that will assist in 2015 Games awareness, recruitment of volunteers, securing sponsorship opportunities, encourage ticket sales, and leverage earned media. Some examples include:

WEBCASTING

Speaker’s Torch Relay Bureau BROADCASTING CelebrationS

Northern Grassroots BC Tourism Programs Social Inclusion Association Plan Partnership Community Canada Games Official Support Day Youth Opportunities Media Partners Education Plan Program

Mascot Program SOCIAL MEDIA

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plans, deliverables and critical path Images from the in Halifax, Nova Scotia Arts, Culture & Festivals

The 2015 Canada Winter Games ceremonies and cultural programs will showcase Canadian culture and Northern BC’s diverse community to the entire nation over 18 days and nights of celebration in Prince George. Many unique events and festivals are already taking place in the community and efforts will be made to engage organizers of these events to help deliver the ceremonies and festivals programs. Through extensive engagement, the Ceremonies, Culture & Festivals Plan will ensure local, regional, provincial, and national arts and culture programs are showcased through numerous ceremonies, festivals, and cultural events.

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plans, deliverables and critical path Risk Management

Risk management will play an integral part of the planning and management of the 2015 Canada Winter Games project. Quarterly review of the risks and opportunities for the Host Society will be important to keeping the costs and plans on track and on budget for the Games. The 2015 Games will develop and utilize an enterprise risk management (ERM) model to manage the risks associated with the planning, preperation and execution of the Games. This process will include an analysis of how the Games will identify and manage risks and will take advantage of any opportunities that will assist in the achievement of the stated goals and objectives. ERM provides a framework for risk management, which involves identifying particular events or circumstances relevant to the Host Society’s objectives, assessing them in terms of likelihood and magnitude of impact, determining a response strategy, and monitoring progress. By identifying and proactively addressing risks and opportunities, the Host Society can better manage the project and communicate important matters to the Board, Canada Games Council and Funding Parties.

Insurance

The 2015 Games will secure and maintain insurance coverage in accordance to the Funding Parties’ contribution agreements and the hosting agreement with the Canada Games Council.

Contingency Plans

The 2015 Games are committed to a detailed approached to planning which will identify any potential issues that could arise during the execution of the Games. The 2015 Canada Winter Games are a live event with real people; real weather conditions and is subject to outside or unforeseen forces that can have an impact on the delivery of the Games and the Games financial position. The 2015 Games Host Society have committed to ensuring the Games are delivered on budget, are well produced and on time. A contingency budget at just over $800,000 has been allocated to take care of any matters, issues or unforeseen expenses that may arise during the course of executing the plans and Games.

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plans, deliverables and critical path Budget The Host Society has outlined a capital budget of $19,028,889 to create, 2015 Canada Winter Games upgrade and prepare the sport venues and celebration site for the execution Capital Projects Budget of the key components of the 2015 Games. The business plan and budget have considered 40 different functional areas of the Canada Games and 180 Total budget = $19,028,889 Canada Games standards in building the plans and budget.

An operating expense budget of $27,500,201 has been identified to deliver the 11% Games to a standard accepted by the Canada Games Council and committed 3% to by the Host City during the bid process. The Government of Canada and the Province of British Columbia have both committed and provided funds in excess of $11,120,000 each to the 2015 Games to cover a portion of the capital upgrades and the operating expenses. The City of Prince George is providing $11,107,000 in capital funding through the Kin Centre Enhancement Project, Canada Games Plaza, and minor lighting upgrades to several civic 86% facilities. The key to successful 2015 Games will rest with the Host Society’s ability to generate private sector fundraising in excess of $9,285,000 and ticket and merchandise sales revenue over $1,150,000. The revenue generation from Kin Centre private sector sponsors, ticket buyers and merchandise sales represents Enhancement Project approximately 40% of the funds required to achieve the business plans, • $16,528,000 Additional Capital legacy programs and operations of the Games. Legacy Projects • $2,000,889 Canada Games Plaza Project 2015 Canada Winter Games Operating Budget • $500,000 Total budget = $27,500,201

Sport & Venue $8,736,770 2% 1% • 3% Human Resources $5,887,607 3% • Broadcasting, Webcasting & Technology Services 4% • $2,312834 Marketing & Communications • $2,271,483 5% Administration 32% • $1,994,204 5% Taxes (Operating) • $1,272,744 Volunteer Workforce • $1,267,316 Ceremonies, Culture, Arts & Festivals 7% • $1,139,084 Revenue Generation & Client Services Fulfillment • $912,958 8% Contingency • $805,201 21% Legacy $500,000 8% Canada Games Hosting Fee • $400,000

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plans, deliverables and critical path Sports and games Venues

WEEK 1 WEEK 2

Opening Ceremony Alpine Skiing • CN Centre ~ Purden Ski Village 0J Otway Nordic Ski Centre [El Charles Jago Northern Sports Centre ~ Tabor Mountain Ski Resort rn Charles Jago Northern Sports Centre Artistic Cross Country Skiing @ Charles Jago Northern Sports Centre rn Otway Nordic Ski Centre Women's Hockey ~ CN Centre / Kin II Arena [FJ Kin I Arena Gymnastics ~ Prince George Secondary School @ Duchess Park Secondary School Men's Curling Men's Hockey El Prince George Golf and Curling Club ~ CN Centre / Kin II Arena / Ringuette Synchronized []] Prince George Coliseum / Elksentre [ff] Prince George Aquatic Centre

Long Track Speed Skating [m Outdoor Ice Oval ~ Tabor Mountain Ski Resort, Purden Ski Village Short Track Speed Skating Table Tennis ~ Kin I Arena []j Prince George Secondary School Squash Target Shooting f1B Charles Jago Northern Sports Centre ~ College of New Caledonia Wheelchair Women's Curling [1J Duchess Park Secondary School El Prince George Golf and Curling Club Closing Ceremony • TBD

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plans, deliverables and critical path 2015 Canada winter Games Schedule

Sunday MONDAY TUESDAY WEDNESday THURSDAY FRIDAY SATURDAY

Day 0 12 Day 1 13 Day 2 14 Eighteen days Opening Start of the of operation Ceremonies first week of beginning will be held at competitions with arrival of CN Centre participants Competition Day One

Day 3 15 Day 4 16 Day 5 17 Day 6 18 Day 7 19 Day 8 20 Day 9 21 Competition Competition Competition Competition Competition Competition Athletes’ Day Two Day Three Day Four Day Five Day Six Day Seven Turn Over Day

Day 10 22 Day 11 23 Day 12 24 Day 13 25 Day 14 26 Day 15 27 Day 16 28 Beginning of Competition Competition Competition Competition Competition Competition the second Day Two of Day Three of Day Four of Day Five of Day Six of Day Seven of week of Week Two Week Two Week Two Week Two Week Two Week Two competitions Competition Day One of Week Two

Day 17 1 Closing Ceremonies and departure of the participants

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plans, deliverables and critical path BRITISH COWMBIA Canada PRINCE=" GEORGE

FUNDING PARTIES / BAILLEURS DE FONDS

Contact Information: Journey With Us: 2015 Canada Winter Games Canada Games House 545 Quebec Street Prince George, BC @2015CanadaGames V2L 1W6 www.canadagames2015.ca 250. 596 . 2015

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