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New Business Link Forged from Historic Bond 14 businessinsight MONDAY, DECEMBER 2, 2013 CHINA DAILY Fighting Africa’s biggest epidemic annua, or sweet wormwood plants Guangdong company spearheads e orts that are native to China. According to company oJ cials, to help prevent and eradicate killer disease Guangdong New South has exten- sive sweet wormwood plantations in By LI WENFANG in Guangzhou held company is engaged in manu- Fengshun county, Meizhou, Guang- [email protected] facturing traditional Chinese medi- dong province, along with extrac- cine, property development, hotel tion units. * e company has already Chinese medicines could well services, energy development and applied for patent protection in 57 prove to be the panacea for African ! nancial services. countries for its anti-malarial medi- nations in tackling malaria, a dis- Its business extends across more cines and is a registered supplier in ease that accounts for the greatest than 20 cities in the Chinese main- 14 African countries, Cambodia number of deaths on the continent. land along with overseas locations and Myanmar. While big donors such as the such as Singapore, Australia, Kenya Chen says that after extensive US-based Gates Foundation and and Nigeria. According to Chen, the clinical trials in the African island We have been British drugmaker company has oJ ces in 16 African nation of Comoros, the compa- stepping up our PHARMA GlaxoSmithKline are countries, with the largest presence ny perfected what is now called spearheading the ! ght being in Nigeria, with representative the “Fast Elimination of Malaria overseas marketing by spending huge amounts on long- oJ ces in Abuja, Lagos and Kano. through Source Eradication”. e' orts, actively term solutions such as preventive Chen says the company has also “We achieved remarkable results,” participating in vaccines, valuable support is also embarked on a brand-building ini- Chen says, adding that the trials being provided by Chinese drug tiative through public campaigns took place on the island of Moheli trade shows and ! rms with medicines that seek to and advertisements in buses and on in Comoros, where 23 percent of ‘‘ establishing o) ces stop the disease at the carrier stage. the radio. * e real eL orts will also the 36,000 residents were carriers in the malaria- Leading Chinese eL orts is Guang- focus on getting the company co- of plasmodium, the parasite respon- endemic areas of dong New South Artepharm Co, opted as an anti-malarial bulk drug sible for human malaria. which has taken a twin-pronged supplier for international organiza- All residents on Moheli took Africa, Southeast approach to fighting malaria in tions, governments and charitable the malaria medicine twice daily, Asia and South Africa. * e company, a unit of the groups, which account for 70 to 80 and in four months the percentage America. Guangzhou-based diversi! ed busi- percent of the global anti-malarial dropped to 0.33 percent, he says. ness enterprise Guangdong New medicine market. “* ree years a& er the trials, the plas- CHEN YUEJIN VICE-PRESIDENT, South Group Co, plans to tackle the Malaria is Africa’s deadliest dis- modium carriage rate fell to just 1 to GUANGDONG NEW SOUTH disease with its artemisinin-based ease, killing more than 600,000 2 percent.” GROUP PHOTOS PROVIDED TO CHINA DAILY anti-malarial medicines and also people every year, mostly children. “We repeated the trials in Top: Guangdong New South Group promotes its anti-malaria medicine increase awareness about the dis- Billions of dollars are spent every Anjouan, another island with a in Nigeria. Above: Residents on the island of Moheli take the malaria ease on the ground with its spirited year to ! nd new ways to check the population of 310,000, last year global eL orts in tackling malaria. medicine twice daily. In four months the percentage of carriers dropped to public campaigns. spread of the disease in Africa. * e and succeeded in bringing the “Ninety percent of the 660,000 0.33 percent from 23 percent. “We have been stepping up our Chinese eL orts will no doubt prove plasmodium carriage rate down malaria deaths reported worldwide overseas marketing eL orts, actively valuable, experts say. from 19 percent to 0.5 percent,” last year occurred in Africa. The in free trade zones to attract more Investment operates the Nigeria participating in trade shows and Guangdong New South made its Chen says, adding that the process disease still kills one African child Chinese investors to Africa. Ogun Guangdong Free Trade Zone establishing oJ ces in the malaria- foray into anti-malarial medicine would be extended to other parts every minute,” says Luis Sambo, Guangdong New South has in Ogun, Nigeria. * ezone covers endemic areas of Africa, Southeast in 2006 by teaming up with the of Comoros soon. the regional director for the World through its fully owned unit in an area of 100 square kilometers and Asia and South America,” says Chen Guangzhou University of Chinese Guangdong New South delivered Health Organization in Africa. Lagos acquired a 51 percent stake in houses more than 30 enterprises. Yuejin, vice-president of Guang- Medicine. * e company decided to 24 million yuan ($3.94 million) of Chen from Guangdong New China-Africa Investment Co from “The zone will be attractive for dong New South Group. market Artemisinin, an anti-malar- anti-malarial medicine in June to the South says that apart from marketing State-owned Guangdong Xinguang Chinese companies that are plan- Founded in 1994, the privately ial drug extracted from artemisia Ministry of Health to support China’s eL orts, the company is also investing International Group. China-Africa ning expansion in Africa,” says Chen. FACTBOX Liangjiang means “two rivers” in New business link forged from historic bond Chinese and refers to the Yang- tze River and Jialing River that converge at Chongqing at the By ZHENG YANGPENG diligent and eJ cient. head of the Yuzhong peninsula, in Chongqing However, it isn’t all smooth going. the heart of the city. [email protected] When Hankook decided to open In June 2010, the State Council the factory in Chongqing, China’s approved a 1,200 square In Nov 1945, when Kim Gu, pres- GDP growth was still above 10 per- kilometer area across from the ident of the provisional government cent. This year it has dropped to north bank of the peninsula as of the Republic of Korea, ! nished less than 8 percent and tire sales Liangjiang New Area, a pilot six years of exile in Chongqing and are currently lower than expected. zone to test new policies, intro- duce foreign investment and le& for home, he expressed his grati- China’s labor costs have also risen drive future growth. tude to the Chinese government in signi! cantly since the factory was an open letter for its built, which forced the company to The district is the third state-lev- INDUSTRY “generous” ! nancial increase investment in automatic el development area approved support, especially equipment. directly by the State Council after Shanghai’s Pudong New when China itself was also experi- Xing Jun, a team leader of Chongq- Area and the Binhai New Area encing extreme hardship. ing Yuhan Lithium Ion Battery Mate- in Tianjin. * at wartime friendship has not rials Co, a wholly-owned subsidiary been forgotten by South Koreans, in of SK Group, also says the key reason Liangjiang has been set fi ve that many still choose to pay a visit for his company investing $100 mil- major missions: a pilot area for comprehensive urban-rural to the site of their exiled govern- lion in the Sino-Korean Industrial reform in the hope of narrow- ment when they visit China. Park is the potentially huge market ing the gap between urban and Now, as Chongqing, the largest of the western region. rural areas; an inland base for city in China by population, opens That belief persuaded him and advanced manufacturing and itself to the world in pursuit of eco- SK Group heads to persist even in modern services; a regional nomic progress, memories of those 2012, when the fallout of former fi nancial and innovation center; an important door for opening- dark days are frequently cited as an JI JIN / CHINA DAILY city chief Bo Xilai’s corruption case up inland China; a window for important emotional link between Hankook Tire Group has invested $954 million in the Sino-Korean Industrial Park in Chongqing Liangjiang New was at its worst and unnerved many scientifi c development. the two East Asian countries, which Area. The company now has a production capacity of 2,400 truck tires a day and is expected to produce another investors. have a tradition of building business 16,000 car tires a day in early 2015. “What we care about is not the According to a 2012 devel- ties on personal relationships. ups and downs of a single person, opment report, Liangjiang achieved annual GDP growth South Koreans are not only guid- envying the prosperity of once less- It is also the starting point of a Completed this June, the first but the fundamentals of Chongqing, of 20.4 percent, outpacing the ed by old alliances, but are also lured er-known cities, such as Shenzhen strategic inter-continental railway phase of the project has a produc- and the fundamentals of Chongqing 20.1 percent recorded in Binhai, by the exciting business opportu- and Suzhou, brought about by their line, crossing north through the tion capacity of 2,400 truck tires remain intact,” Xing says. and Pudong’s 10.4 percent, and nities in western China, which is proximity to the international mar- Xinjiang Uygur autonomous region, a day. When the second phase is His company will start produc- far outstripping the national still relatively underdeveloped ket.
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