GREATER EXPERIENCES START HERE View this year’s demos featured at SXSW in Austin, Texas. CONTENTS:
WORK WITH THE FULL PICTURES ...... 3
EMOTIV...... 4
WORK ON THE DARK SIDE...... 5
WORK YOUR SMARTS ...... 6
WORK SUITS YOU...... 7
DISNEY PHOTOGRAMMETRY...... 8
THE FUTURE OF WORK IS STRANGE...... 9
DISNEY DUMBO ...... 10
PLAYBACK TO THE FUTURE...... 11
PLAY THE HERO...... 12
PLAY WITH ART...... 13
SHOP WITH CERTAINTY ...... 14
SHOP WITH STORYTELLING...... 15
VIRTUAL MERCHANDISING ...... 16
SHOP WITH CONVICTION...... 17
MOMENTS THAT MATTER ...... 18
HAPTX GLOVES NISSAN EXPERIENCE...... 19
SHOP WITH EYES FOR EARS...... 20 WORK WITH THE FULL PICTURES Take a glimpse at the future of real-time data visualization
ViewMAX
What if you could have a god-like view over an entire city block? And what if we could make it more amazing, giving you the power to zoom all the way into a scene with the simple tap of a finger? Come experience ViewMAX — featuring the cutting-edge HoloLens — with a holographic tour over, around and through Accenture’s Experience Cantina.
ViewMAX demonstrates how augmented reality can change the way we see and interact with the world by displaying usable data in the user’s line of sight. Whether you’re a chemical plant manager or the CEO of a global transportation company, having real-time data and location visualization of your entire operation can not only help you avoid costly mistakes, but enable you to spot game-changing operational and market opportunities.
WWW .ACCENTURE COM/SXSW. 3 EMOTIV Do you know what really makes you tick?
Emotiv
Do you know what really makes you tick?
Our brain is the most adaptive organ in our bodies — a machine that continually changes and evolves depending on how we stretch, flex and use it. And by tracking, measuring and understanding our brain, we’re better able to optimize it for wellness and gain insights into our peak cognitive performance potential.
Emotiv’s Insight EEG Headset and BrainViz Software will demonstrate the power of neurotechnology through a combination of biosensors, machine learning, neuroscience, neuroinformatics and big data.
Learn how this technology can positively impact the education, health and wellness, marketing and consumer testing fields, along with the many other industries that can benefit by better understanding how people think.
WWW .ACCENTURE COM/SXSW. 4 WORK ON THE DARK SIDE Stay ahead of cybercrime with Dark Web surveillance analytics
Dark Web
Are you protecting your company against the world’s biggest invisible thief?
While the Internet offers a wealth of information and exciting opportunities for connection, communication, interaction and entertainment, it also has a dark side. Fraud and misconduct pose significant risks, resulting in monetary losses, regulatory repercussions and adverse reputational impacts. This malicious behavior is extremely complex and dynamic, making identification and monitoring difficult. Fortunately, Accenture’s Conduct & Behavioral Risk Advanced Analytics is here to help.
Through interactive visualizations, this demo will help companies understand how they can use artificial intelligence, big data, advanced analytics and sentiment analysis to detect misconduct and behavioral risk in security, commercial and public sector environments. These threats have the ability to endanger companies, regardless of size and industry, but through this combination of technologies, we’re ready to take them on.
WWW .ACCENTURE COM/SXSW. 5 WORK YOUR SMARTS Hands-free learning with hands-on experience
XR Lab Workers – Powered by Upskill
Step into our (virtual) laboratory.
Lab methods are getting more complex, while simultaneously, there’s an increased pressure to get things right the first time in order to achieve what’s called OPEX (operational expenditure) targets. Unfortunately, these high safety and efficiency standards can result in staff stress, burn-out and attrition.
Upskill Skylight, an interactive e-learning platform, enables lab workers to reduce mistakes by combining scientifically proven education principles with hands-free, augmented reality (AR) glasses that guide and educate the lab workers through their daily routine and interactions, thereby reducing waste, accidents and burn-out.
All angles of the healthcare industry will be demonstrated in this particular demo, but this platform also has the power for major transformation in numerous other industries, including manufacturing, aerospace, automotive and telecommunication.
Show function specific Show function specific pages that allow the user pages that allow the user to dig deeper into various to dig deeper into various procedures, looking at procedures, looking at metrics by area / procedure/ metrics by area / procedure/ sequence level. sequence level.
WWW .ACCENTURE COM/SXSW. 6 WORK SUITS YOU A pioneering full-body haptic suit that transports users to the VR frontier
Teslasuit
How can we make VR an even more immersive experience? Let’s just say it requires a magic touch.
Teslasuit is a full-body haptic suit — complete with a powerful synergy of motion capture, climate control and biometric systems — that combines hyper-realistic visuals and sound with bleeding-edge touch and feel sensations made possible by Transcutaneous Electrical Nerve Stimulation and Electrical Muscle Stimulation technologies.
This increased immersion and engagement of muscle memory allows for improved human performance in VR and makes for a more immersive and realistic experience that can be harnessed for multiple industries. This popular demo radically heightens real-life learning situations ranging from corporate training, physical rehabilitation, sports training, gaming, law enforcement, firefighting and rescue.
Get into it.
WWW .ACCENTURE COM/SXSW. 7 DISNEY PHOTOGRAMMETRY
Disney Photogrammetry
Attention, production companies: you can now location scout from the sky.
We’ve created two applications that offer major studios a way to map and model potential sets and shoot locations for TV and film production.
• Scout in a Box: This web application is designed for use by location scouts for TV and films, but can be utilized by anyone who wants to capture large swathes of outdoor space from all angles. Simply open the app and outline the area you want to capture with your finger. Based on this info, the drone will auto-populate a flight path, launch and fly over the site to capture photogrammetry-ready images. Which is where the next part comes in...
• Photogrammetry as a Service (PHaaS): Photogrammetry is the art of capturing real-world objects in order to build 3D models. Simply upload the images captured by the drone from Scout in a Box. The PHaaS web application will store those assets and build a high-res 3D model of your scouted location in only a few minutes. From there, you can view your model from any distance and all angles, along with its associated meta- data (GPS coordinates, AI-generated descriptive tags, scout notes, etc.).
These solutions utilize a DJI drone, 3D mapping and photogrammetry technology and were designed, through our partnership with Disney, for the purpose of scouting locations for major motion pictures. However, there are applications for this tech outside of Hollywood as well. The two, in conjunction, can be used to survey land for construction, real estate, research or resource purposes.
WWW .ACCENTURE COM/SXSW. 8 THE FUTURE OF WORK IS STRANGE
Quantum Show Guide by Strangeworks
When it comes to Quantum Computing, we know you have questions. And we have answers.
Quantum computing is set to revolutionize technology. And it’s coming faster than you think.
Strangeworks will be on hand at the Cantina to help you understand what quantum computing really is and how it can, and will, impact your industry. You’ll also be invited to try the “Quantum Show Guide” to discover the impact quantum computing can have on your talk and event preferences during SXSW 2019.
Quantum technology will fundamentally change the way we use computing in our lives and businesses. Come learn how this technology is already having a profound effect in medicine, finance, energy, government and aerospace.
Come by the booth and get strange with us.
WWW .ACCENTURE COM/SXSW. 9 DISNEY DUMBO Interactive Movie Poster
Disney Dumbo Interactive Movie Poster
A 2D display is so passé.
In partnership with Disney Studios, we’re showcasing a special interactive movie poster — an engaging and empathetic experience that brings to life the beloved Dumbo character from the upcoming Disney movie that will be released later this month. Simply walk up to the “digital mirror” movie poster and make a face to share your emotion with Dumbo. The demo will then recognize your emotion and respond by providing exclusive Dumbo content tailored to it. At the end of the experience, you’ll see your face showcased on a personalized, digital Dumbo movie poster that you can snap a photo of and share socially.
This experience runs on Microsoft Azure Cognitive Services (emotion detection API) and a custom-built Unity application, and while we’re calling this an interactive movie poster, the technology offers far more potential. As a product, it is effectively a modular and highly portable interactive-experience- in-a-box that could be used by any B2C company searching for a unique way to deliver next-gen digital marketing activations and engage and excite an audience.
WWW .ACCENTURE COM/SXSW. 10 PLAYBACK TO THE FUTURE The future of cinema is here. Freedom, motion, sense, scent and more transform the movie experience
Positron Voyager VR Theater with Scent!
Smell that? That’s virtual reality in action.
Voyager is a new, award-winning way to experience fully immersive cinematic VR. Incorporating 6DOF, motion, haptic feedback, scent and more, this platform has been adopted by Universal, Dreamworks and Disney for exhibiting VR Films.
This year, we are presenting Microgiants, a multi-sensory VR experience that tells the story of insects and plants in a micro-ecosystem with vivid detail and elaborate design. Come discover the secret world of the forest floor, brought to life with 360 animation, magnified hundreds to thousands of times, presented through VR and enhanced with smell. Led by reminders such as water drops and aphids, you’ll enter and become ever-more immersed in the MicroWorld.
This demo showcases the advanced power of virtual reality as a multisensory medium with the ability to elevate not only entertainment and storytelling, but increase the “reality” of any virtual scenario, making for experiences that are more believable and immersive than ever.
WWW .ACCENTURE COM/SXSW. 11 PLAY THE HERO Fight the virtual bots, save the cantina
Capture the Cantina
Austin is being invaded, and it’s up to you to defend the Experience Cantina!
In this action-packed augmented reality game, you’re fending off a swarm of bots from the Experience Cantina balcony as they attack from all sides. Do you have the shooting skills to defend our tech-filled fortress from attack? It’s time to prove it! Come get in on the AR action and immerse yourself in one of our most exciting experiences.
While technically a game, Capture the Cantina is also a cutting-edge technology bridge between the digital and the physical world. The game exemplifies AR’s potential to educate by enhancing the real world with interactive and actionable real-time data. It also exemplifies the power of IOT and connected platforms by utilizing instant API calls — in this case, smoke machines.
This not only makes for an entertaining gaming experience, but can be used to manufacture situations for training purposes, creating realistic but risk- free environments where those in medicine or the military — along with plant and factory workers and others — can practice their craft, ensuring their preparedness when they enter the real field.
But for now, bring it on, bots!
WWW .ACCENTURE COM/SXSW. 12 PLAY WITH ART Identify art in an instant and build a personal collection
Smartify
Can’t tell the difference between Manet and Monet? Don’t worry, Smartify has you covered.
Smartify is an application that allows visitors to scan and identify artwork, access rich interpretation and build a personal art collection in some of the world’s best museums and galleries.
This mobile application utilizes augmented reality, and while Smartify is designed specifically for works showcased in participating museums and galleries, AR has the potential to be applied across any industry. Come experience the possibilities of AR with Smartify and learn how your brand can benefit.
WWW .ACCENTURE COM/SXSW. 13 SHOP WITH CERTAINTY ‘Try before you buy’ with 3D AR
‘Make Your Space’ by DuPont Corian® Design
Home renovation requires making big decisions. What if there was a way to try before you buy?
The solution comes in the form of ‘Make Your Space’ by DuPont Corian® Design, a unique augmented reality application that enables shoppers to visualize and plan their dream bathroom.
This accessible AR application — run on an iPad — offers shoppers the opportunity to “step into” three virtual photo-realistic bathroom environments and explore designer-curated furnishings and accessories from rustic, modern and classic collections. Users can then bring elements from the virtual showroom environment into their own physical space, giving them the opportunity to truly “try before they buy” like never before. Best of all, if they like what they see, they can purchase it through the app!
The application of AR technology and 3D content affords DuPont Corian® Design the unique opportunity to allow its customers to progress through the full e-commerce lifecycle while fully visualizing and validating their design choices at critical decision points.
But home improvement isn’t the only realm where this app could be of service. The technology showcased in this demo has the ability to elevate sales initiatives in areas such as retail where lifestyle showrooms and product configurators can be imagined. Non-product-based applications include real estate, where agents and buyers can view virtual sales kits and collateral.
WWW .ACCENTURE COM/SXSW. 14 SHOP WITH STORYTELLING Experience a more persuasive shopping arena with 360 VR
Porsche 911 VR Design Presenter Experience
The Porsche 911 experience is too incredible to be confined to everyday reality.
We joined forces with the famed automobile manufacturer to allow fans to explore the highly anticipated vehicle and the company’s historic design developments via a one-of-a-kind virtual reality experience.
This application allows users to get up close and personal with the design of the new Porsche 911 through VR cinematics, different 360-degree perspectives of the interior and exterior, spoken text and other fun features, inspiring appreciation of the Porsche tradition — past and present.
WWW .ACCENTURE COM/SXSW. 15 VIRTUAL MERCHANDISING
Virtual Merchandising with Kellogg’s
It’s time to think outside the brick-and-mortar box.
Today’s complex factors — shifting market trends, liquid consumer expectations, overwhelming data and reporting, costly customer churn and more — make merchandising and product development extremely challenging. But now retailers can have better results without expensive and time-consuming physical experimentation — that’s where Virtual Merchandising (Merchandising in VR) comes in.
Accenture Virtual Merchandising offers brands in retail and consumer goods (or any consumer-facing industries) a way to respond to market trends more quickly and increase customer loyalty by experimenting and testing innovations in an agile, virtual environment.
In this demo, users (virtually) shop until they drop by strapping on a VR headset with embedded eye tracking. Immersed in a full-scale, simulated store, they can move through the space to shop by picking up products and placing them in carts — all while the technology monitors what they’re looking at, for how long, and why.
This solution — which uses a Qualcomm® VR reference design headset, powered by Qualcomm® Snapdragon™ 845 Mobile VR Platform — enables risk-free product and experience testing and offers any brand insight into its customers’ desires and what really captures a customer’s attention. The mobile solution is also designed to allow companies to extend their reach to more geographically dispersed participants and perform market research faster, more affordably and on a larger scale.
WWW .ACCENTURE COM/SXSW. 16 SHOP WITH CONVICTION Experience a new level of persuasion with 360 VR
The Peregrine Fund - Commerce VR
Curious how falcons spend their day?
We teamed up with The Peregrine Fund, the world leader for conserving birds of prey, to imagine how VR technology can be used to change the future for these near-extinct birds of prey and their environments, and to serve as a catalyst for change by engaging people and inspiring them to take action.
This VR 360 video, presented on Oculus Go wireless headsets, creates a day in the life of the endangered species by immersing viewers in the California condor’s habitat and providing a real birds-eye view of their world.
Brands across multiple industries are pivoting to experience-led, contextual transactions, and must be able to digitally enable them at scale. This demo showcases how any brand can better tell its story and establish a meaningful relationship with its consumers and create transactional opportunities beyond traditional ecommerce, generating monetization opportunities for consumers to subscribe, reserve or donate.
Applications for this technology include health and life science for virtual care, education and retail pop-up store opportunities at events and venues where physical stores wouldn’t be possible.
WWW .ACCENTURE COM/SXSW. 17 MOMENTS THAT MATTER
Moments That Matter (Shades)
Retail is changing, and the shopping experience is no longer defined by the retailer; it’s defined by the customers themselves.
Research shows that certain moments in the shopping journey are more likely to impact a customer’s level of happiness, and these moments can influence how brands develop unique, seamless omnichannel experiences from online retail to augmented reality and social monitoring.
This demo features a tech-fueled sunglasses buying experience designed to determine and capitalize on the Moments that Matter. We’ll walk you through the entire shopping experience, which includes “trying on” shades of your choice via Accenture’s augmented reality application, so you can learn how every touchpoint across the retail journey offers an opportunity to more effectively engage your customers.
The Moments that Matter is a concept that’s applicable to all retailers, while the ability to “try things on” via augmented reality is an idea that can be applied to any ecommerce experience to allow every shopper with a smartphone the opportunity to find the perfect item to suit their look and life.
WWW .ACCENTURE COM/SXSW. 18 HAPTX GLOVES NISSAN EXPERIENCE
HaptX Gloves Nissan Experience
Virtual reality is about to feel more real than ever. Now’s your chance to take it for a test drive.
Haptics is the science and technology of touch, and it’s never been more accessible and immersive than with the HaptX™ Glove, which allows users to experience realistic touch sensation and natural interaction in VR. For this demo, we’ve teamed up with Nissan to give you the opportunity to use the technology to touch and interact naturally with one of the company’s new electric vehicles — before the model even hits the market.
Pull on the HaptX Glove and experience its power. You’ll be able to manipulate your hand with a higher level of dexterity, which allows for precise tasks within the car — adjusting the speed of the windshield wipers, navigating through touch-screen menus, adjusting the volume dial, and feeling the actual click of the latch as you open and close the glove box.
The glove features patented microfluidic technology to deliver high-fidelity tactile feedback over 100 points on the hand, allowing you to feel the shape, movement, texture and temperature of digital objects — taking haptic feedback to a new level and making virtual reality feel more real than ever.
We’re working with the top designers within Nissan, who believe this can radically enhance the way they prototype new vehicles. In addition to automotive, there are also aerospace and healthcare companies using HaptX Gloves to improve the way they design products and learn tasks.
Come get a feel for the new Nissan (literally) and discover how this technology can take design, training, simulation, robotics, AR, VR and XR to the next level.
WWW .ACCENTURE COM/SXSW. 19 SHOP WITH EYES FOR EARS Try on jewelry with just your iPhone and see the future of ecommerce
Kendra Scott - AR Experience
How do you engage a new generation of tech-savvy customers?
Building on Accenture’s Moments that Matter platform, we invited famous Austin-based jewelry brand Kendra Scott to help us showcase how brands can harness the power of emerging technologies to create more immersive, interactive online shopping experiences.
In this demonstration, you have the opportunity to “try on” a pair of Kendra Scott earrings through Accenture’s augmented reality application. With nothing more than an iPhone, you’ll be able to explore a multitude of styles and colors to see how the earrings look on your face and suit your style.
Augmented reality has the power to totally transform the ecommerce experience for brands selling jewelry, furniture and anything in between. Check out this revolutionary shopping experience to learn how your brand can harness augmented reality to take customer interaction and engagement to a whole new level.
WWW .ACCENTURE COM/SXSW. 20