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Media Kit 2O15 media kit2O15 1O Reasons to Advertise in TV Latina 1 Editorial Excellence 6 Digital Editions For 19 years, our editorial group has published articles based on exhaustive Your ad will appear in the digital edition of the magazine, which reaches TV Latina media executives before the markets. research, with the journalistic integrity the industry deserves. has set 35,000 the standard for editorial excellence. Our interviews are always unique; unlike others, we do not publish interviews from press conferences or other promo- 7 Annual Guides tional materials. Our company also distributes two yearly guides, Guía de Canales and Guía de Dis- tribuidores, reaching programming executives in the region. Both guides are 3,000 2 The Most Influential Publishing Group distributed at NATPE, as well as various other markets throughout the year. TV Latina is part of World Screen, the most important, influential and respected group in the international media industry. This allows you to expand your target 8 Broad Online Coverage around the world at no additional cost. All printed and online information, includ- We offer our sponsors coverage throughout the year with our online newsletters Diario TV Latina ing content from all three of ’s editors, plus summaries and transla- TV Latina, TV Latina Semanal, TV Canales Semanal, TV Novelas y Series Semanal and tions in English, are done by our team, spearheaded by Anna Carugati, the TV Niños Semanal, which are sent to some executives in the region. Moreover, 9,000 group editorial director, and recipient of an Emmy award for journalism, a our nine English-language services reach an additional executives, pro- 35,000 duPont Columbia honorable mention and the Associated Press award for edit - viding you with a powerful information tool during the entire year. Our website, orial excellence. TVLatina.tv, is viewed by an average of unique visitors per month. 43,000 3 High-Level Interviews 9 Present Your Shows in the TV Latina Screening Rooms TV Latina has published exclusive interviews with Gustavo Cisneros (six times), With your advertisement, you have the opportunity to have your own Screening Room Roberto I. Marinho (four times), Emilio Azcárraga (ten times) and Ricardo Salinas in TVLatina Screenings.tv. The video portal for the Spanish-language media industry Pliego (four times), the four most important media executives in Latin America. delivers hundreds of high-quality video clips, vieweable in full-screen format and They trust our ability and commitment to quality. searchable by company name, genre, event, keyword and show length. Reach your English-language audience at WorldScreenings.com. 4 Maximum Reach TV Latina reaches your target in all of Latin America, the U.S. Hispanic market and 10 The Most Complete Listings Iberia. As an advertiser, you will have access to the industry’s most complete program listings in TV Listings, in the digital editions and in our apps. 5 Best Printing We are committed to providing the best quality paper and printing in the market. We believe that a shrewd advertiser like yourself will find value in choosing a beautiful and More than ever we’d like to remind you that value is getting the best envi- elegant publication to display your ad. Our editorial group, winner of the Gold Ink ronment and results that your money can buy. TV Latina offers the best value Award for best-printed trade publication, is the finest product to deliver your message. in the industry. W HAT T HEY S AY A BOUT U S “TV Latina provides clear, insightful reporting on the “[TV Latina is]...essential reading.” “TV Latina has become one of the most reliable most critical and complex issues of our industry. It com- —Hernán López sources of information on the industry, be it for the bines local savvy with a global perspective, and it is an President & CEO, FOX International Channels channels, programmers and related companies.” important source of information.” “The world gets smaller by the day. Inversely, the —Eduardo Ruiz —Gustavo Cisneros importance of TV Latina in covering the industry President & General Manager, A+E Networks Latin America Chairman, Cisneros gets bigger.” “TV Latina is an excellent source of information for “TV Latina—a very useful, informative and compre- —Alberto Pecegueiro hensive guide.” CEO, Globosat all of us in Latin American television. Its analysis and arti cles on new market trends help us keep —Roberto Irineu Marinho “In an industry that moves so fast and where up in a very dynamic industry that changes by President , Organizações Globo change is constant, TV Latina is a very effective tool leaps and bounds.” “Doing business in the media industry is a complex because it has excellent information, is always up and challenging endeavor. Having TV Latina as a to date, precise and goes right to the point.” —Rick Pérez source of information makes this task easier.” —Sergio Pizzolante Senior VP & General Manager, Movies & Series Networks, —José Antonio Bastón Executive VP & General Manager, E! Networks Latin America Turner Broadcasting System Latin America President, Television & Content, Grupo Televisa “It’s very important to have reliable and objective “Covers from A to Z the world of pay TV.” “In the ever-changing and globalized television industry, sources of information that at the same time give —Alexandre Annenberg it’s very important to be able to rely on a trustworthy and us a diversity of opinions, and that’s something Consultant, ABTA timely source of information. TV Latina has become a that TV Latina does. Thank you for doing that.” reference for everyone who works in the industry.” —Enrique Yamuni “With media becoming more globalized and the —Mario San Román CEO, Megacable pay-TV industry growing constantly, TV Latina is a CEO, Azteca “I read TV Latina religiously to keep me well in- necessary publication that offers relevant, precise “Intuitive and timely journalism.” formed and find tendencies and innovations for our and well-documented information.” —Enrique Martínez acquisitions!” —Marcello Coltro President & Managing Director, Discovery Networks Latin —Carlos Sandoval Executive VP & COO, AMC Networks International- America/U.S. Hispanic & Canada CEO, Veo, Grupo Televisa Latin America 1O Online Opportunities Reaching over media executives a 9,000 6 TVLatina.tv 1 day, the smartphone-friendly Diario TV Latina Our cutting-edge Spanish-language website, TVLatina.tv, is seen by over is the most important daily source of media 43,000 unique monthly visitors, with an average of page views a month. The site con- 240,000 news in Latin America, the U.S. Hispanic tains a wide range of content, including news, analysis, interviews, data and video re- market and Iberia. ports. Advertising opportunities include: expandable top banner, pop-up ad, wallpaper ad, drop down ad, expandable tower ad, towers, boxes, embedded ad and peel ad. 2 Provides a summary of the week’s most important news to more than readers every Friday, plus 7 TV Latina Screening Rooms 7,000 executive profiles and articles on the terrestrial and With your ad, you can promote your show or your channel with your own Screening Room pay-TV businesses in the region. on TVLatinaScreenings.tv. There’s also an option to purchase the default opening video. 8 Exclusive Pre-Market Sponsorships 3 Newsletter exclusively devoted to kids’ program- Market Previews: Tied to the major markets in our industry, these multimedia ming and merchandising that comes out every • blasts reach executives one week before each market, featuring inter- Monday. The service, reaching more than 35,000 7,000 views, articles, video reports, digital editions and more. The Exclusive Sponsor execs, also presents an individual property or executive profile and the receives a top double banner, a featured video and a company logo in the top kids’ news stories of the week. introduction of the video interview. Digital Editions: The Exclusive Sponsor receives a huge banner at the top • 4 This service explores the programming strat- and a video clip on the left-hand side of the digital edition. The digital edi- tions are sent to our online subscribers a week before the markets and egy for a different channel each Tuesday, 35,000 are extensively promoted in our newsletters and websites. providing detailed information on the outlet, including launch date, target audience, top executives, reach and distribu- 9 iPhone and iPad Apps tion, strategy and program highlights. It reaches more than executives. 7,000 For NATPE, Canitec, L.A. Screenings and Jornadas, the TV Latina App features program listings, news, exhibitor lists, restaurant and hotel directories, conference Distributed to more than executives 8,000 schedules and more. 5 every Wednesday, this online service pro- files a telenovela or series with pertinent 10 Online Services in English information on the creator, producers and Our English-language website WorldScreen.com is now seen by over 120,000 distributor, a synopsis of the show, and unique monthly visitors. TVLatina.ws and TVNovelas.ws provide complete daily comments from those involved in the title. news and information on the industry and programming in Latin America. W HAT T HEY S AY A BOUT U S “With their renowned journalistic quality, World “In a global, dynamic and competitive media envi- “In this constantly evolving industry, TV Latina is Screen and TV Latina are essential must-read ronment, experiences must be shared and trends a daily tool to know the news from the world of outlets for our industry. These publications are
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