Managing and promoting sustainable and accessible tourism destinations
Destination Broceliande – Brittany - France
Michael Dodds, Director of Brittany Tourist Board © Berthier Emmanuel Brittany - France
• Saint-Malo
• Saint-Brieuc • Brest
• Rennes
• Quimper
• Vannes
• Nantes Brittany - France
9,300 commercial 2,700km of accomodation Tourism : 8% of GDP coastline, a third of french coastline 232,000 second homes
Largest city, Rennes, 1.5 million beds 97 million bed nights 350km from Paris
5.3 million visitors in 9 million tourists per 15% overseas 2015 on year bednights brittanytourism.com /.bzh Brittany - France
Tourism types Landmarks
Golfe du Morbihan, Carnac Seaside tourism, nautical activities megalithes
Walking & cycling holidays Baie du Mont-Saint-Michel
Cultural heritage, festivals Saint-Malo
Thalassotherapy & Wellness Broceliande forest…
Golf… © Berthier Emmanuel Destination Broceliande – Brittany - France Destination Broceliande – Brittany - France
174,000 inhabitants, 370 commercial Centre of Brittany 5% of Brittany accomodation population 6,800 second homes
Largest town, 870,000 tourist 6,200 beds Ploermel, 400km nights from Paris
400,000 visitors per 10% overseas 3% of jobs from year bednights tourism sector Destination Broceliande – Brittany - France
Tourism types Landmarks
Broceliande forest and « La Porte Rural tourism des secrets »
Natural environment, landscapes, Josselin and its castle unique flora and fauna
« Centre de l’imaginaire Arthurien » Local culture and heritage (legends) in Concoret
Broceliande Gardens at Breal sous Montfort
La Gacilly Photo festival © CRTB Destination Broceliande & European Commission
• Creation of website and video content
• Interpretation of the Arthurian Legend
• Virtual visits of 6 heritage sites
• Experimentation with new digital projects © Berthier Emmanuel Our motivations
• A strong commitment to sustainable tourism
• A first regional development plan in 2007 • Including large investment in Greenways
• Sustainable development ethic boosted since 2009 with creation of « Responsable Travel » network in Brittany and coordination of Intereg Project « CYCLEWEST »
• Green Globe certification for Tourist Board since 2010
• Opportunity to deploy a new « toolkit » locally
• Coincides with political desire for greater collaboration between regional and local levels : • « Les Destinations Touristiques de Bretagne »
Brittany - France
• Saint-Malo
• Saint-Brieuc • Brest
• Rennes
• Quimper
• Vannes
• Nantes © Guillaudeau Donatienne ETIS project’s organisation
Brittany Destination Tourist Board Broceliande
1 development 1 market Destination 1 observation officer 1 statistician 1 « stagiaire » sustainable researcher coordinator officer tourism
Partnership and cofounding : 8 000€ Length of project : from March to November, 2014 The project so far…
• Successful partnership • Useful data collected for the local destination « Broceliande » • « Action plan « on stand by for political reasons • Further deployment by the Brittany tourist board with 2 other destinations in 2015