Managing and promoting sustainable and accessible tourism destinations Destination Broceliande – Brittany - France Michael Dodds, Director of Brittany Tourist Board © Berthier Emmanuel Brittany - France • Saint-Malo • Saint-Brieuc • Brest • Rennes • Quimper • Vannes • Nantes Brittany - France 9,300 commercial 2,700km of accomodation Tourism : 8% of GDP coastline, a third of french coastline 232,000 second homes Largest city, Rennes, 1.5 million beds 97 million bed nights 350km from Paris 5.3 million visitors in 9 million tourists per 15% overseas 2015 on year bednights brittanytourism.com /.bzh Brittany - France Tourism types Landmarks Golfe du Morbihan, Carnac Seaside tourism, nautical activities megalithes Walking & cycling holidays Baie du Mont-Saint-Michel Cultural heritage, festivals Saint-Malo Thalassotherapy & Wellness Broceliande forest… Golf… © Berthier Emmanuel Destination Broceliande – Brittany - France Destination Broceliande – Brittany - France 174,000 inhabitants, 370 commercial Centre of Brittany 5% of Brittany accomodation population 6,800 second homes Largest town, 870,000 tourist 6,200 beds Ploermel, 400km nights from Paris 400,000 visitors per 10% overseas 3% of jobs from year bednights tourism sector Destination Broceliande – Brittany - France Tourism types Landmarks Broceliande forest and « La Porte Rural tourism des secrets » Natural environment, landscapes, Josselin and its castle unique flora and fauna « Centre de l’imaginaire Arthurien » Local culture and heritage (legends) in Concoret Broceliande Gardens at Breal sous Montfort La Gacilly Photo festival © CRTB Destination Broceliande & European Commission • Creation of website and video content • Interpretation of the Arthurian Legend • Virtual visits of 6 heritage sites • Experimentation with new digital projects © Berthier Emmanuel Our motivations • A strong commitment to sustainable tourism • A first regional development plan in 2007 • Including large investment in Greenways • Sustainable development ethic boosted since 2009 with creation of « Responsable Travel » network in Brittany and coordination of Intereg Project « CYCLEWEST » • Green Globe certification for Tourist Board since 2010 • Opportunity to deploy a new « toolkit » locally • Coincides with political desire for greater collaboration between regional and local levels : • « Les Destinations Touristiques de Bretagne » Brittany - France • Saint-Malo • Saint-Brieuc • Brest • Rennes • Quimper • Vannes • Nantes © Guillaudeau Donatienne ETIS project’s organisation Brittany Destination Tourist Board Broceliande 1 development 1 market Destination 1 observation officer 1 statistician 1 « stagiaire » sustainable researcher coordinator officer tourism Partnership and cofounding : 8 000€ Length of project : from March to November, 2014 The project so far… • Successful partnership • Useful data collected for the local destination « Broceliande » • « Action plan « on stand by for political reasons • Further deployment by the Brittany tourist board with 2 other destinations in 2015 .