ANNUAL REPORT 2017 YEAR - IN- REVIEW

LETTER FROM PRESIDENT

It’s hard to believe it’s been 10 years since American Majority launched. Our Team has traveled thousands of miles, trained thousands of people, and yet there are many miles and trainings left to go before we get this country back on track.

The Progressive Movement at the turn of the 20th century began as a state and local reform movement, rising from a very local level to the highest seats of power in Washington, DC. In the course of roughly 25 years, that state-based movement eventually changed our government, and in so doing, our society. We must undo the damage progressives have done for the last 100 years, but in order to do that we have to stay committed to change that rises at the local level to create a groundswell that brings national, generational change. That’s why I get excited about thousands of activists getting trained every year, with hundreds being specifically trained to run for state and local office. Every person trained causes a ripple effect that spreads, that brings change.

So with the end of another year, and the beginning of a new one, we once again put our hands to the plow and commit to doing the right work–the real work–that brings lasting change.

Keep America Free,

NED RYUN CEO & Founder

2 AMERICAN MAJORITY | Annual Report 2017 WE ARE MAKING NEW LEADERS

SOCIAL MEDIA IMPRINT Using engaging video paired with original content from AmericanMajority.org, we spread our Facebook reach to more than 21.3 million impressions, more than doubling engagement compared to the same period last year. Add that to our 56.3 million impressions and you can see the impact of our social media on raising awareness of the progress we are making at American Majority. From our success stories of candidate victories to upcoming trainings, our social media engages activists from every region of our nation.

TRAINED IN ALL 50 STATES After our successful trainings in Maine, North Dakota, and South Dakota, American Majority reached grassroots conservatives in all 50 states.

REACH 40,000 TRAINED GROWTH NEW MINNESOTA OFFICE This summer, we trained our 40,000th With three battleground congressional conservative leader during a small districts, two U.S. Senate seats, and training in Minneapolis, Minnesota. That a governorship up for grabs, 2018 means there are 40,000 grassroots activists will be a big year for the conservative who now have the tools to implement the movement in Minnesota. Under the conservative, generational change our leadership of Minnesota Executive nation needs. While we are honored to have Director Jennifer DeJournett, American worked with 40,000 leaders, we know we Majority will be in the trenches with must continue the fight and equip as many new leaders and activists every conservative activists as possible to counter step of the way. Our new field office the liberal machine. We will continue to arm in Minnesota allows grassroots activist with the tools they need. We will not conservatives direct access to the be slowing down anytime soon. tools they need to recruit volunteers, fundraise, and ultimately win elections.

Annual Report 2017 | AMERICAN MAJORITY 3 fun STAFF FACTS

LONNY once got in trouble at Disney World’s Hall of Presidents for booing Bill Clinton.

JENNIFER ran cross country and track at Iowa State University.

MIKE saved his little brother’s life by giving ONLINE AMERICAN him the Heimlich after choking on MAJORITY TRAINING two Chuck E. Cheese coins. American Majority has offered online training for Activists and Candidates since 2015. Our courses are fully online, accessible anywhere, LAUREN distance education for candidates and has personally rescued and activists. With more than a dozen offerings rehabilitated eight dogs and two ranging from Researching and Planning Your cats and found homes for more than Campaign to Activate Your Campus to the 40 dogs, as well as volunteering at two animal shelters. free mini-course, Should You Run for Office?, American Majority Online is filling a need to have our quality courses accessible anywhere ANGELA a student lives, works, or travels. has had three near-death experiences in water: overturned American Majority Online has increased its canoe in the rapids, sinking boat number of students from 35 last year to 264 in a storm, and a rip current that pulled her out to sea. students in 2017. As in American Majority’s in-person trainings, AM Online currently offers 12 free courses to students contemplating a NATE career or volunteerism in politics. owns six ice fishing shacks and used to drive a Like American Majority’s in-person trainings, Zamboni for a living. AM Online seeks to improve involvement in politics around the country by training conservative candidates and activists in the SCOTT played one-on-one basketball nuances of planning and running a successful against a Harlem Globe trotter campaign. and won money from it.

MATT traveled to Kazakhstan during college and helped run a sports camp.

4 AMERICAN MAJORITY | Annual Report 2017 In The News

In The News

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YEARS In The News

In The News

HONORABLE MENTION OF "It would be a terrible signal if Trump were to either force Tom Price, who resigned as secretary of health and human AM 10-YEAR ANNIVERSARY Bannon out or let him go because he is the face of the services, was another victim of “Swamp Disease,” says Ned national populism that inspired a lot of voter to vote for Ryun at Foxnews.com. It’s “truly hard to fathom what Trump," said Ned Ryun, founder of the conservative group Price . . . was thinking in charging taxpayers over $1 million In 2018 American Majority will celebrate its American Majority and a longtime friend of Bannon's. on flights since May alone,” Ryun writes — and consider the hypocrisy: As a congressman, Price railed against 10th Anniversary. In early 2008 American "And what makes it even worse right now," Ryun added, "is Democrats’ use of private flights on the taxpayer dime. If that people have deep concerns about liberal New York Trump wants to drain the swamp, Ryun suggests, he should Majority was simply a concept. All we had Democrats associated with Goldman Sachs coming in and start with an executive order to “lay down stronger guidelines, making strong moves at the White House." standards and practices as to how his Executive Branch and Cabinet members spend taxpayer dollars.” It would rein in was a name and a logo. 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Our president who might revoke that order.” future administrations, too: “There will be hell to pay for any logo reaches millions through our growing president who might revoke that order.” social media platform. The White House has a new occupant, who is working to Make America Great Again. Conservatives control both the House and the Senate. Thirty-three states have Conservative Governors. The Right is winning again and our principles are "It would be a terrible signal if Trump were to either force Tom Price, who resigned as secretary of health and human improving theBannon lives out of or letAmericans him go because everyhe is the faceday. of the services, was another victim of “Swamp Disease,” says Ned national populism that inspired a lot of voter to vote for Ryun at Foxnews.com. It’s “truly hard to fathom what Trump," said Ned Ryun, founder of the conservative group Price . . . was thinking in charging taxpayers over $1 million We are lookingAmerican forward Majority toand celebratinga longtime friend of 10Bannon's. on flights since May alone,” Ryun writes — and consider the years of training candidates and citizen hypocrisy: As a congressman, Price railed against "And what makes it even worse right now," Ryun added, "is Democrats’ use of private flights on the taxpayer dime. If activists. that people have deep concerns about liberal New York Trump wants to drain the swamp, Ryun suggests, he should Democrats associated with Goldman Sachs coming in and start with an executive order to “lay down stronger guidelines, making strong moves at the White House." standards and practices as to how his Executive Branch and Cabinet members spend taxpayer dollars.” It would rein in future administrations, too: “There will be hell to pay for any president who might revoke that order.”

Annual Report 2017 | AMERICAN MAJORITY 5 STATE UPDATES

WISCONSIN field office MINNESOTA field office TOTAL TRAINED: 1,509 TOTAL TRAINED: 634 NEW LEADERS: 161 NEW LEADERS: 66 COMMUNITY ACTIVISTS: 1,348 COMMUNITY ACTIVISTS: 568 TRAINING EVENTS HELD: 60 TRAINING EVENTS HELD: 24

American Majority New Leaders were highly successful in In August, the Minnesota field office reopened with a strong ’s 2017 spring elections. Twenty-one out of 26 (80 start. The team held 24 trainings throughout the State and percent) won their races after training with American Majority. increased awareness of American Majority trainings and Thirty-three percent of the winners won seats on their local online course offerings. The team also held the 1st annual school board this cycle. Upper Midwest Leadership Summit, which was a daylong intensive training on campaign operations and policy updates. A highlight of the spring election cycle was first time candidate Lee Webster winning a seat on the Wausau School Board. Our 2018 plans include continuing to grow our statewide This past year, he has been a common sense voice who has grassroots and candidate training program and outreach improved the school district with his service. efforts. The start of these efforts begins with the launch of the 2018 statewide caucus-training program. Seventeen trainings American Majority works to build a farm team of New Leaders have been scheduled in January to launch this effort, which at all levels of government. Our trained New Leaders include will encourage conservatives to turn out early and get involved village presidents, village trustees, city aldermen, and school in the election process. During this caucus training effort, the board members. The farm team builds from the local and team will also be working to identify candidates to train to run state levels of government. These leaders are also the folks for local, legislative and federal offices across the state. who will hopefully take the next step to run for higher office and further the conservative movement. Minnesota Executive Director Jennifer DeJournett said, “Minnesotans remember the strong, positive presence that Since opening our Wisconsin office in October 2010, we have American Majority had in the State in the 2008/2010 cycle. trained 159 new leaders who’ve gone on to victory across Grassroots leaders and candidates across the state are Wisconsin. thrilled that American Majority is back, building a stronger • 24 State Legislators grassroots base and growing the next generation of leaders.” • 47 County Board Supervisors • 39 Municipal Level Leaders “The American Majority relaunch in Minnesota is great. • 35 School Board Members American Majority offers practical, effective training • Two District Attorneys that is helpful to any candidate running for office.” • Three County Wide Officials (Clerk, JIM SANBORN Treasurer, Clerk of Courts) Mayor of Waconia, Minnesota • Nine Judges

American Majority is helping to bring Conservative reform to the state of Wisconsin by providing New Leaders the tools to be successful in their campaigns. We’re very proud of the results thus far.

6 AMERICAN MAJORITY | Annual Report 2017 within their communities. Our biggest increase COLORADO this year has been in our number of candidates TOTAL TRAINED: 1,200 trained, especially those seeking city council, county commissioner, and state legislative office. Colorado NEW LEADERS: 269 needs a more solid conservative farm team to COMMUNITY ACTIVISTS: 931 combat the Left. Our hope is that both our local government trainees and potential candidates will TRAINING EVENTS HELD: 42 continue to utilize American Majority Colorado trainings to equip themselves for higher office. American Majority Colorado has increased its number of trainings and reach in 2017 over This year, we have also expanded our geographical last year. We have given intense focus to local reach in Colorado, holding four trainings in Fort candidates and local government from both the Collins, three in Colorado Springs, one in Pueblo, candidate and activist side. We held several local and a tour of trainings on the Western Slope of government trainings focused on identifying Colorado–an area often neglected by the conserva- new leaders for boards and commissions in tive establishment in Colorado. We continue to seek conjunction with Independence Institute, and out training opportunities not only in Denver, but in many of these New Leaders now hold positions rural counties as well.

CAMPAIGN-IN-A-DAY This year, American Majority has seen the take-off of its interactive training Campaign-In-A-Day. In 2017, we had nine events, training 487 students so far. The Campaign-In-A-Day experience has given attendees the ability to put what they are trained on into action the very same day. Participants are tasked with creating a plan and then defending it later in the day in front of a panel of experienced political judges. This one-of-a-kind American Majority training is not only educational, but is also competitive as well as able to bring in a sense of camaraderie amongst trainees.

HERE ARE SOME QUOTES FROM THIS YEAR’S ATTENDEES:

I’m currently helping run a campaign for my dad, who is running “ for school board. [Campaign-In-A-Day] really helped me learn about campaigns and the intricacies in a campaign. ” I thought it was a great experience! I appreciated the fact “ that it was an interactive seminar, which encouraged hands-on learning and a unique approach.” I would definitely recommend Campaign-In-A-Day for future students. Even “ if students aren’t interested in being a part of a campaign in the future, the seminar would help in developing teamwork abilities and it would mold leadership skills and potential. Campaign-In-A-Day is a very good tool for people who are interested in sharpening their social skills. ”

Annual Report 2017 | AMERICAN MAJORITY 7 TOTAL TRAINED 41,997

CANDIDATES TRAINED 3,962

ACTIVISTS TRAINED 38,035

STUDENTS TRAINED 1,494

EVENTS HELD 1,147

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