Dpscd Enrollment Plan
Total Page：16
File Type：pdf, Size：1020Kb
DPSCD ENROLLMENT PLAN DETROIT PUBLIC SCHOO LS COMMUNITY DISTRICT 2018-2020 Board Leadership Angelique Dr. Iris Taylor Peterson-Mayberry Board President Vice President Sonya Mays Misha Stallworth Treasurer Secretary Chair, Finance Sub- Chair, Policy Ad Hoc Committee Committee Dr. Deborah Georgia Lemmons Hunter-Harvill Member Chair, Academic Sub-Committee LaMar Lemmons Member 2 Table of Contents Contents Board Leadership....................................................................................................................................... 2 Table of Contents ...................................................................................................................................... 3 Executive Summary ................................................................................................................................... 4 Focus Area 1: Restoring Detroit’s Public School System ........................................................................... 7 Focus Area 2: Recruitment ..................................................................................................................... 16 Focus Area 3: Retention ......................................................................................................................... 25 Focus Area 4: Reinforcing Site-Based Enrollment Capacity .................................................................... 35 Appendix ................................................................................................................................................. 43 3 Executive Summary Student enrollment is the foundation of DPSCD, and every other public school District in the United States of America. In the state of Michigan, funding for public education is allocated to Districts based on the Fall Count and supplemental Spring Count of students enrolled and attending the school District. Additionally, federal and state grants that support specific populations of students (Title I, Title III, etc.) are also based on student enrollment. Enrollment drives funding, and funding supports all elements of District operation. Enrollment must be accurately captured, and efforts must be made to maintain or increase enrollment both at individual schools and across the District, otherwise all aspects of the organization may be negatively impacted. From 2002-2016, Detroit Public Schools/Detroit Public Schools Community District underwent an enrollment decline of about 71.1%, compared to Detroit’s population decline of about 27.1%. During this time there was simultaneously an increase in charter schools in the city of Detroit. Additionally, there was a great deal of instability within the District, including state management of the District for approximately 16 of the last 20 years, and an increase in distrust toward the District. These factors, combined with the “Schools of Choice” legislation which made crossing city borders for enrollment much easier, created an opportunistic situation for external Districts. Currently, approximately 32,000 students leave the city limits to attend school, with the largest numbers attending Oak Park, River Rouge, Clintondale and Ferndale Public Schools. Historical Enrollment Trends Year City of Detroit DPS/DPSCD 2002 928,870 156,182 2010 711,195 77,594 Loss from 2002: 23.4% Loss from 2002: 50.3% 2016 677,116 45,139 Loss from 2002: 27.1% Loss from 2002: 71.1% Chart 1. List historical trends for City of Detroit population and DPS/DPSCD Enrollment (2002-2016). In January 2017 Detroit Public Schools Community District's elected board was sworn into office, and by May 2017 a permanent superintendent was appointed. For the first time in over a decade, the District had both an elected board and an appointed superintendent. By fall of 2017, the District saw its first enrollment increase in 15 years. While the increase was small, after years of consistent decline, this must be noted as a point of significance. In order to continue the increase in District enrollment, an aggressive, comprehensive, and visionary plan is required. Examining the District’s current strengths, weaknesses, opportunities, and threats (SWOT) is a necessary first step in any long-term planning process. Although there are multiple additional layers involved in this initial step, the SWOT analysis outlined below synthesizes the top five issues in each area identified as most critical to understanding the current state of the District and provide the basis for the elements of this Enrollment Plan. 4 Accomplishments To Date Summer 2018 2018-2019 Every School Day Counts Expand full-service Pop- Every School Day Counts Campaign created to Up Enrollment Centers Campaign and DPSCD underscore the in more locations Heroes incentive importance of Re-establish districtwide program to support attendance feeder patterns and perfect attendance, New, layered approach reassess school which impacts school to the Student Count, boundaries funding. including DPSCD Heroes, Development of school Implement new Student incentives and marketing and Information System collaboration with enrollment plans Pilot select community cultural Coordinated and transportation routes partners comprehensive summer and implement Love to Learn campaign enrollment campaign afterschool maximized the February that will target new programming 14th Count Day students through Development of Career Enrollment increase for community engagement Academies first time in 15 years (block clubs, churches, Revamped Examination Establishment of Pop Up festivals, picnics and High School testing for Enrollment Centers for other events); fall 2019 freshman class. summer and spring advertising (radio, TV, Establishment of Pop Up Launched Level Up bus advertising, Enrollment Centers for feeder pattern Initiative, billboards, movie summer and spring which included 8th grade theater advertising, Continue Level Up high school visits, Level geofencing, social media feeder pattern Initiative, Up High School Expo, and print media.) which included 8th grade coordinated Open Intensive enrollment high school visits, Level Houses. support for schools Up High School Expo, Revised Examination impacted by charter coordinated Open High School Application school openings and Houses. Will launch and Appeals Process to closures. initiative between online testing, including Earlier launch of Every November-February. all 8th graders in testing, School Day Counts Research innovations rubric for scoring (still in campaign and pilots for 19-20. process). Neighborhood Focused Professional Implemented support canvassing Development for school for targeted low- Selective facilities staff and leadership on enrollment schools projects in targeted marketing, community schools engagement, customer Early Return Initiative service, etc. for CTC’s Implement enrollment Roll out new enrollment process improvements packets and pilot online enrollment 5 Detroit Public Schools Community District Enrollment SWOT Analysis Strengths: Weaknesses: DPSCD offers programming that other school Districts in DPSCD’s weak reputation surrounding academic Detroit do not offer, including CTC, magnet programs, achievement and test scores. examination programs, specialty programs such as aviation, dual language immersion, etc. DPSCD has inconsistent customer service at both the school and District levels. DPSCD has more than 100 schools, located throughout Detroit. DPSCD’s staff shortages and difficulties with teacher and staff retention. DPSCD enrolls any student regardless of background and special needs. Community Outreach: many DPSCD schools are not at the center of their neighborhoods; poor Good will: New start in terms of Board and Superintendent; communication with public and DPSCD families. Stakeholders rooting for Detroit’s comeback equals rooting for DPSCD’s comeback. Condition of DPSCD buildings. DPSCD’s larger scale, more resources and greater Limited capacity in current Student Information partnership potential offers a competitive edge, as well as System. value for partners. Opportunities: Threats: DPSCD building relationships with community groups; Competition: Other schools outside of the District and community relationship building and new partnerships. charter schools (some charter schools enjoy Redevelopment of downtown geographical monopolies with special programming Corporate interest in DPSCD talent development, coupled and community outreach directed to select with DPSCD support for program development areas/neighborhoods). Detroit is undergoing demographic changes where there Condition of neighborhoods (i.e., blight) as well as are pockets of demographic growth (i.e., Eastside). crime. Redevelopment in Detroit neighborhoods offer an The District Itself: growing pains of falling into the opportunity to focus on improving schools in these areas. same patterns and the need to shift existing patterns; DPSCD can be insular at times and often fails to look Budget surplus and better finances (ability to fix school outside of itself, which requires a vigilant focus against properties or add to current properties). closemindedness. New Programs are being offered in all schools (alternative DPSCD’s reputation. ed., special ed., bilingual, etc.), with the potential for both offerings through joint community partnerships and to Continued financial constraints (i.e., teacher shortage). introduce programming to attract middle class families (before and after school care, etc.). Chart 2. SWOT Analysis