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Project Timeplan (Fast Tracking) Sweetening systems in alcoholic and non alcoholic beer mix applications EBC Symposium Vienna September 7th 2014 Rüdiger Galm Carlsberg Group/Feldschlösschen Switzerland Agenda Innovation & Product development at Feldschlösschen Getränke AG The evolution of the portfolio of sweeteners used in beermixers overview about existing sweetening systems for beermixers sugars & syrups artificial sweeteners alternative sweeteners Juices and sweetening compounds flavors for sweetness modulation and aftertaste masking Conclusion and outlook 2 Facts and figures about Feldschlösschen Getränke AG, part of the Carlsberg group Feldschlösschen is Switzerland‘s leading and most innovative brewery and the largest beverage retailer in Switzerland. • Approx. 1,300 employees of which 650 at the headquarters in Rheinfelden (AG) locations all over Switzerland: 3 production sites, 16 logistics sites, Procution of more than 50 types of beverages • Annual beverage production of 3.4 million hectolitres The beer portfolio of Feldschlösschen consists of international, national and regional beer brands: • Feldschlösschen, Cardinal, Carlsberg, Hürlimann, Warteck, Gurten, Valaisanne, 1664, Kronenbourg • Feldschlösschen has a wide, appealing range of non-alcoholic beverages and advocates that at least one non-alcoholic beer is offered at events 3 Setting the scene The key driver for a «great taste» and a high “Genusswert” is a well balanced ratio between the three main ingredients of a beermix beverage Beer mix base Fruit Sweetness flavour and acidity Influence on • Flavour release • Flavour profile • Mouthfeel and texture 4 Setting the scene The increasing demand on more functional products has reached the beer mix category • natural claims – «Naturradler» or “100% natural” • Functional claims – Isotonic – contains vitamins • Nutrition claims Vitamins Only 9kcal/100ml Isotonic – Low in calorie (only NAB beermixers) 26kcal/100ml – ZERO ZERO • Ingredient claims: – with x% lemon juice – Origin of the ingredient 100% italian lemon juice 30% apple juice • The “without” claims – Without preservatives, artificial ingredients etc…. 5 Sweetener overview Along the established bulk sweeteners a wide range of alternative systems is avialable Bulk & basis sweetener alternatives Wort & juice Artificial Sugar flavour Sucrose Fructose based sweeteners modulations Stevia Natural Natural All natural Aspartame • Bitterness Natural perception Perception perception Acesulfame-K maskers appealing Saccharine • Sweetness Sucrose Crystaline or Clean label Sucralose Stevia flavours Steviolglycosid Glc/Frc syrups syrups Cyclamate Inverted offers sugar (E960) «home made sugar syrups Synergies of reduction Rebaudiosid A HFCS appeal» performance up to 25% (70mg/l) High in when calories combined • Calorie Approved High in Best cost in reduction within EU calories Cost driver Cost drivers use ratio • cost since 2011 optimisation cost driver Easy to use Low technical Strong aftertaste requirements 6 Beer mix portfolio Due to the reflection of consumer needs Carlsbergs/ Feldschlösschens beermix portfolio is utilizing and combining the full pallet of available sweetness systems Alternative Alternative sweeteners sweeteners Sugar flavour flavour modulations & ort juice juice based W ructose F Artificial sweeteners ugar S 1990 2000 2005 2010 2012 2014 7 Sucrose Sucrose or related syrups are the most used sweeteners in Beermixers due to their pleasant tasteprofile Consumer relevant features Technological features •The No1 sweetener in Beermix •Water soluble, category (>80% volume global*) •Colourless •Clean, neutral sweet taste with • high volumes needed, requires balanced mouthfeel and texture dispensing and storage unit eq =100 •Available in different Qualities (EU1 / •Natural perception EU2+) •Main calorie contributor to the RTD •Requires pasteurisation of the RTD or alternative preservation •Counting into Beer tax in GER •Main cost driver of total liquid COGS 8 Setting the scene bulk sweeteners like Sucrose are accountable for roughly 30-40% of the total liquid costs bulk sweeteners Flavour Sweetening costs costs Base beer costs Basis: Standard Beermix 2.4 ABV, 50g/l Cristaline sugar, lemon flavour compound incl. 2% lemon juice dossage CIU cent/l index Sucrose cristaline 50g/l 2,65 100 Inverted sugar syrup 72° 70g/l 3.64 137 Fructose syrup 70° 60g/l 4.90 184 FRC + Asp/Aces. (combi) 12g/l 2,46 93 Sucrose/Stevia Multisweet 25g/l +1.1 g/l 2.72 102.6 9 Source Döhler Fructose Fructose is the key sweetener when it comes to indulgence taste profile, however more critical discussions started about health related issues driven by high fructose consumption Consumer relevant features Technological features •Strong volume increase due to the rise of cloudy Radlers (EUR) •Water soluble, •Colourless •Clean, fruity sweet taste with balanced •Heat and pH stable mouthfeel and a pleasant texture, eq=120 • high volumes needed, requires dispensing and storage unit •Natural perception •Suitable for diabetics, used in combination with artificial sweeteners •Requires pasteurisation of the RTD or alternative preservation •Fructose gets more in focus on discussions around diabetes •Main calorie contributor to the RTD •Counting into Beer tax in GER •Main cost driver of total liquid COGS 10 Juice, Juice sweeteners and Maltbases This group can deliver the most natural appeal to a product, but requires more efforts in production and development Consumer relevant features Technological features •Very natural perception, •Brewed sweetness •High in colour, (yellowish) need to be •Clean label adjusted if other colours required •Fruit /malt & worty sweet taste rich in texture •Fruit juice based sweeteners to be •Increase the juice content handled like compounds •Malt bases can cover unpleasant off (Multijuice, fruit up) notes •Brewed base can be produced in house •Calorie contributor •Requires pasteurisation of the RTD or alternative preservation 70 •Counting into Beer tax in GER Sugar sweetness equivalent g/l 60 50 Sweetness • cost driver of total liquid COGS modulation 40 (fruit juice based sweeteners ) Multifruit 30 20 Fruit juice 10 malt base 0 Beo malt beverage 0.5ABV 24 cal/100ml 11 Artificial sweeteners This group of ingredients offers an alternative to high calorie bulk sweeteners technically and functional Consumer relevant features Technological features •Used when functional claims are •Water soluble, required (Low cal, Low carb) •Colourless •Sucralose with high growth rates in •Stability not given for all Sweeteners oversea (eg. No heat stab. at ASP) Provides high sweetness and some long •Recommendation to use in combination remaining aftertastes (metallic , bitter, eg. ACE+ ASP. Or SUCR. + ASP sharp) •Sugar free or together with fructose •Calorie free •Suitable for diabetics •Suitable off flavor masking systems •Does avoid beer taxation in GER are available from all flavour suppliers •offers low cost solutions •No Pasteurisation required • No natural perception 12 Alternative sweetener Stevia Stevia has a long list of advantages when managed to cover the unpleasant off notes Consumer relevant features Technological features •All natural Sweetener •Water soluble, dry powder •Clean sweet taste •Colourless •Sugar free •Heat, light and pH stable •Calorie free •Easy to blend /dispense •Suitable for diabetics •No allergens •Limited RDI in EU 70mg/l for NAB (max 1.2ABV) (14.2.1) •Allows to compensate max 30 -50% of sugar equivalent •Strong aftertaste and off-notes (liquorice) requires masking •Balanced sweetness profile is reached when used in combination with •Not suitable for cost saving exercises dedicated masking and modulation flavours 13 Alternative sweetener Stevia In combination with other sweeteners it can be a powerful tool to achieve a functional claim and create well balanced sweetness 70 Sugar sweetness equivalent g/l 60 50 40 stevia 30 juice 20% fructose 20 10 0 EVE 0.0 Sprizer 19 cal/100ml bitter 4,00 3,00 lingering mouthfeel 2,00 metallic 1,00 0,00 sour natural sweetness artificial sweetness Without masking With masking 14 Source WILD flavours inc. Sensory test with external panel Stevia ohne "masking" Stevia mit "masking" Sweetening flavour modulation Sugar modulation flavours are a smart alternative to fill sweetness gaps or to reduces calories without negative taste impact Consumer relevant features Technological features •Labelled as natural flavour (not •Usage like flavour/ 1-2g/l dosage noticeable) •Suppliers claiming to reduce up to 50% •Rounded, balanced sweetness sugar, our tests showed max 25% to substitute •Lower in calories (20-30% less sugar) •No allergens 120 Sugar sweetness equivalent g/l •Clean label •masking of other sweeteners off tastes 100 possible 80 sweetness 60 modulation sucrose 40 •Only moderate cost savings achievable due to system costs 20 0 Malt beverage Alternative Malt Apple beverage Apple 15 Outlook and discussion The demand for alternative sweeteners and combinations of them has been increased over the past decade Main drivers: • Technical improvements in sensory quality • Functional requirements to achieve consumer relevant claims (low Cal, all natural, isotonic) • Cost optimization and technical requirements Especially at non alcoholic Beermixers they can be utilized broadly Off flavour-Masking flavors and sweetness modulating flavors are hot topics in the flavour industry and we can expect more high performing food ingredients helping achieving our goals and challenges Indulgence is the main consumption driver for Beermixers and will remain Great taste and a superior “Genusswert” will remain as the key for successfully launched Beermixers The right selection of the most appropriate sweetening source will help you to deliver to this goal 16 .
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