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HIGH STREET 1 WALTHAMSTOW HIGH STREET IS A VIBRANT, VARIED PLACE OF TRADE AND FOCUS FOR THE TOWN’S COMMUNITIES AND ACTIVITIES. WALTHAMSTOW TOWN CENTRE IS CHANGING. THE COUNCIL RECOGNISES THIS OPPORTUNITY TO

FACILITATE POSITIVE, INCLUSIVE CHANGES TO ENSURE Hatherley Road THE FUTURE OF THE MARKET. WE WANT YOUR THOUGHTS ON HOW THE HIGH STREET AND THE MARKET COULD CHANGE TO IMPROVE BUSINESS AND THE EXPERIENCE OF RESIDENTS. Walthamstow Central

Selbourne Road Mission Grove

High Street Walthamstow Queens Road

Cranbrook Mews

St James Street

WHAT ARE THE OPPORTUNITIES AROUND WHAT YOU HAVE TOLD US SO FAR WALTHAMSTOW HIGH STREET & MARKET? • Support local businesses and traders, maintaining independent businesses • 88% of residents are happy with the regeneration that has taken place to date in • Strengthen and improve the quality of the market stalls and shops Walthamstow • Improve public spaces (seating, planting, and lighting, etc.) • is what makes the town centre unique and special • Create opportunities for events, including evening activities • Walthamstow is great because of its mix of shops, leisure and entertainment, and its diverse community • Improve signage and wayfinding • We should support the creation of jobs, and create high quality public green spaces. • Promote the High Street to increase the number of visitors • The current market stall layout could be improved to make it easier to access stalls and shops.

WHY ARE WE DEVELOPING A VISION FOR THE FUTURE HOW DO WE WANT TO INVOLVE YOU? OF WALTHAMSTOW HIGH STREET? Walthamstow is home to Europe’s longest street market, with over 350 pitches from the These proposals provide more information on opportunities for place-making along the Town Square to St James Street, and 100s of shops and businesses. The High Street High Street. We would very much like your feedback on the proposals to understand connects the town centre, where The Scene and St James Street improvements have more about local aspirations for the future of Walthamstow High Street. already transformed its eastern and western ends. Please complete a feedback form to tell us your views. The proposals for Walthamstow High Street and Market aim to improve design, If you own or manage a shop or a market stall on Walthamstow High Street, you can management, and operation, celebrate the unique character and heritage of the area, join the Business Trader Group, which meets regularly to discuss and establish a set of support business owners and traders, making Walthamstow of the future a more priorities and actions to improve the area. If you want to be involved, please get in touch attractive place to live, work, and visit. with us by emailing [email protected].

TIMELINE OF IMPORTANT DATES

TODAY DEVELOP DETAILED START WORKS LAUNCH NEW Collect your PROPOSALS ON SITE STREETSCAPE views PUBLIC CONSULTATION

2017 2018 2019 2020

Date may change as the CREATIVE EVENTS AND ACTIVITIES project develops

GORT SCOY THE EXISTING MARKET 2 STRENGTHS

EUROPE’S LONGEST STREET VARIETY OF STALLS, SHOPS, AND 120 YEARS’ OLD MARKET HERITAGE HIGH QUALITY PUBLIC SPACES DIVERSE CULTURES REPRESENTED MARKET RESTAURANTS ON THE MARKET

EVENING ENTERTAINMENT AND VIBRANT LOCAL CREATIVE GATEWAY TO EUROPE’S LARGEST EXCELLENT TRANSPORT AWARD-WINNING CYCLE AND LEISURE OFFER COMMUNITY URBAN NATURE RESERVE CONNECTIONS INCLUDING 24HR TUBE PEDESTRIAN INFRASTRUCTURE

ISSUES AND CONSTRAINTS MANAGEMENT RUBBISH LEFT OUT ON THE LIMITED OPENING HOURS CONSTRAINED PARKING AND MARKET AND ADJOINING STREETS ACCESS FOR TRADERS’ VEHICLES LAYOUT

LAYOUT CAUSES OVERCROWDING INACTIVE BACKS TO STALLS LACK OF GOOD PUBLIC SPACE UNBALANCED MARKET STALLS V UNCLEAR ZONING CREATING A AND FUNNELLED SHOPPERS CREATING DANGEROUS SPACES FOR RESTING SHOPS STREET RATIO CLASH OF DIFFERENT USES. DESIGN

PATCHWORK OF VARIOUS FLOOR LACK OF SIGNAGE, WAY-FINDING STREET CLUTTER LACK OF GREENING POOR STREET-SCAPES AT KEY FINISHES AND STREET CLUTTER AND MARKET BRANDING LOCATIONS SUCH AS THE MALL

GORT SCOY IDEAS FOR THE FUTURE OF THE MARKET 3 HISTORY OF WALTHAM FOREST AND INSPIRATION FOR THE DESIGN

1. WALTHAM FOREST 1. 2. 3. Waltham Forest stretched eastwards from the including large areas of agricultural land and the areas now known as Epping and Hainault Forest. Trees and greening, and the dappled this brings, should be incorporated into the market design. 2. THE BLACK PATH Walthamstow as the longest market in Europe, is part of an even longer string of markets. The route this makes was historically called The Black Path and used to drive cattle, sheep and poultry to Smithfields market in central . The proposal references this history by laying a dark coherent ground throughout the market. 3. THEATRICAL HISTORY Walthamstow has a rich history of theatre and cinema. The market strategy celebrates this by including some performance, play and decorative elements. GREENING PERMANENT FURNITURE DECORATION & GRAPHICS DECORATION

TEMPORARY

PLAY

GORT SCOY MARKET LAYOUT: EXISTING AND OPTIONS 4 PRINCIPLES OF GOOD MARKET DESIGN

STALLS HAVE MULTIPLE SPACE FOR STORAGE OUT OF TRADING FACES OF STALLS STALL ORIENTATION CREATES 5 PARITY ACROSS ALL STALLS 1 TRADING FACES. 2 THE WAY OF PEDESTRIANS. 3 OPEN ONTO A LARGE 4 ACTIVE FRONTAGES, AND PROPORTION OF THE STREET. PREVENTS UNSAFE FEELING BACK-OF-HOUSE AREAS.

ENOUGH STALLS TO CLEAR VIEWS ACROSS THE GOOD FLOW OF PEDESTRIANS PAUSING SPACES ARE VEHICLES MOVEMENT DOES 8 9 10 ACCOMMODATE ALL 6 MARKET. 7 ACROSS THE MARKET. PROVIDED WITHIN THE NOT COMPLETELY DISRUPT MARKET LAYOUT. PEDESTRIAN MOVEMENT EXISTING TRADERS DOWN THE MARKET.

EXISTING LAYOUT 3.6m 2.5m 3m 2.5m 3.1m

14.7m wide PROPOSED LAYOUTS

ALTERED EXISTING LAYOUT PLAN 01 ALTERED EXISTING LAYOUT PLAN 02 CENTRAL FOUR STALL LAYOUT PLAN

3.6m 2.5m 3m 2.5m 3.1m 3.6m 2.5m 3m 2.5m 3.1m 4.35m 6m 4.35m

14.7m wide 14.7m wide 14.7m wide

GORT SCOY HIGH STREET: EXISTING AND PROPOSED 5 LIBRARY AND TOWN SQUARE GATEWAY

THE MALL PALMERSTON ROAD

MARKET RESTAURANTS ST. JAMES STREET HUBS

GORT SCOY CONCEPT BRANDING 6

Produce A to Z Stalls A to Z Restaurants Cafes News blog Seasons & Events

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GORT SCOY GORT SCOY