penryn rfc sponsorship information pack
Align your business with the sports club at the heart of Penryn.
Increase your customer reach through our networks both on and offline.
Be seen as a business that cares about supporting its community.
Contact www.penrynrugby.com/contact for more details Why sponsor Penryn Rugby Club?
Increase your customer Be seen as a business that reach through our cares about supporting networks, both on the community and offline • Above all, Penryn is a community • Penryn has two men’s senior rugby club. The Memorial teams, a strong ladies’ squad and Ground is a focal point for the well over 200 mini and youth town and wider area, connecting players. In addition, the club has with all sectors of the community a committed team of qualified and one of the main aims of the coaches and over 100 volunteers. club is to inspire new interest in rugby and increase usage of the • The players, volunteers, facilities. Through sponsorship, spectators and businesses based you will be reaching not just a in the Memorial Ground create club, but a whole community. a real community hub which you can reach through your Align your business with sponsorship. the sports club at the heart • With over 1,300 followers on of Penryn social media and an average of 1,500 unique website hits per week, Penryn Rugby Club • Penryn Rugby Club promotes also provides a strong online “The Borough Way” of network to promote your teamwork, respect, enjoyment, business. Penryn is committed discipline, sportsmanship, loyalty to embracing technology to and friendship across the whole leverage competitive advantage club, providing a positive and on and off the field. safe environment for rugby players irrespective of age and gender. How will we recognise your sponsorship?
Penryn Rugby Club offers a range In person of sponsorship options, from the most comprehensive Platinum, • From team shirts and shorts Gold, Silver and Bronze packages to gazebo and pitch flags, each to one-off opportunities, such as of our teams from Minis up to sponsoring team shirts. There is Seniors have kit sponsorship therefore something to suit every opportunities. business, individual and budget. • Featuring on sponsorship boards throughout the clubhouse and Online banners on the grounds, your business can benefit from being • As a sponsor, there are a number seen by spectators and featuring of different levels of recognition in team photos. online. You may choose to sponsor a specific team and be • If you choose to sponsor a home featured on their team page, game, you will feature in the or as a Platinum Sponsor you match day brochure and have could see yourself prominently your logo displayed throughout featured on the front page. the club, including on the member lunch tablemats. • Via social media, your business could be mentioned in tweets or featured in photographs Other benefits alongside the teams. • There are a wide range of • As the Penryn Rugby Club site other benefits to sponsoring is managed by Pitchero, they Penryn Rugby Club, including will also highlight our sponsors complimentary invitations to on other sites they manage and events, promotion opportunities through their app. among club members, and links to other local businesses. SPONSORSHIP AT PENRYN RUGBY CLUB
Dear Prospective Sponsor and Partner,
Hello and welcome to Penryn Rugby Club.
Approaching the 150th anniversary of its formation in 1872, Penryn Rugby Club is the oldest rugby club in Cornwall. As of 2018, Penryn has two men’s senior teams, a strong ladies’ squad and well over 200 mini and youth players. In addition, the club has over 100 volunteers. Penryn owns its substantial grounds and facilities on the edge of town, close to the Falmouth University and Exeter University shared campus.
Also known as The Borough, Penryn Rugby Club promotes “The Borough Way” of teamwork, respect, enjoyment, discipline, sportsmanship, loyalty and friendship across the whole club, providing a positive and safe environment for rugby players irrespective of age and gender. The Penryn Memorial Ground is a focal point for the town, bringing together people and businesses from Penryn and neighbouring villages.
Penryn RFC already has a network of sponsors who provide vital support to the club, ensuring that we are able to provide rugby to the highest possible standards for the community of Penryn.
However, we are an ambitious club with an aim to be the leading amateur club in Cornwall.
This is why we need sponsors to join us in supporting our four priorities: to protect what makes rugby and Penryn RFC so special; to engage with the Borough of Penryn by keeping in touch with the community; to grow the Borough through more opportunities for more people; and to achieve success on and off the pitch.
Penryn RFC has designed a number of tiered packages which will give businesses and individuals the opportunity to support the Club at all levels.
Our packages offer our sponsors brand exposure media, print, signage, membership database, competition naming rights and much more. In return for your investment, Penryn RFC can help your business increase brand awareness and image, gain new customers and develop relationships with existing customers. If you have any queries regarding our sponsorship packages please don’t hesitate to get in touch.
Penryn is a rugby club with a rich history and a bright future, and I hope you will be a part of it.
Yours sincerely
Stephen Long PRFC Chairman SENIOR RUGBY AT PENRYN RUGBY CLUB
Men’s 1st XV
Penryn RFC's 1st XV are the flagship side of Cornwall's oldest Rugby Club, having finished third in the Tribute Cornwall Devon league in the 2017/2018 season. Presently, Penryn are punching way above their weight and contributed five players to this year's Cornwall squad for the Bill Beaumont Cup (County Championship) campaign.
Women’s 1st XV
Penryn are paving the way for the provision of women's rugby in Cornwall. We have the strongest and most successful team in Cornwall and are only getting better. We have strong links with the University and are the main feeder club to the county team with 12 Penryn players making the Cornwall squad 10 of which starting in 1st XV.
Men’s 2nd XV: Penryn Saracens
After a break of several years, Penryn bucked the general trend in Cornwall last season by re-establishing their 2nd XV, known as Penryn Saracens. The team finished in the top half of the Duchy League competition for the second teams of Cornish clubs and over the course of the season defeated perennial champions Camborne IIs! Hopes are high for an even better season for Penryn's second team in 2018/19. YOUTH RUGBY AT PENRYN RUGBY CLUB
PRFC has a full complement of boys teams from U6s to U16s, three girls teams and a Colts team, joint with Falmouth and 2017/2018 was a very successful season for the youth section of the club. Penryn RFC also successfully hosted the U7s & U8s County Festival which involved 400 tag players and had two touring teams visit which involved 300 players from U5s to U13s from Penryn, Exmouth, Aberavon and Truro. We have also seen individual success at representative level with the U16s having four players selected for Exeter Chief Academy and eight representing Cornwall, the Joint Penryn/Falmouth U15s squad had three selected for Exeter Chiefs and 12 selected for Cornwall. The U14s has good representation within the Gold and Silver DPP squads. The Girls have three U15s representing Cornwall, five in the U18 team and two girls were also scouted for England Rugby Centre of Excellence assessment. One of those was selected and is now an Elite player.
1 SPONSORSHIP PACKAGES
Bronze Sponsorship package: £250
As a Bronze sponsor you will be a vital member of the Penryn Rugby Club community. In return for your investment you will get to promote and network your business through the following advertising benefits:
• Framed company logo and contact details on sponsors wall next to “Sponsor’s Board” in Clubhouse. • Half page advert in match day programmes. • Company name and link on club website • A dedicated member of the rugby club to welcome you and look after you and your guests. Silver Sponsorship package: £500
Silver sponsorship offers good exposure across members, spectators and media. In return for your investment you will receive a variety of opportunities to promote and network your business as well as being part of a great community rugby club culture.
You will receive all the benefits highlighted in the Bronze package plus the following advertising benefits:
• Pitch-side advertising or pitch-side board for season. • Framed company logo and contact details on sponsors wall next to “Sponsor’s Board” in Clubhouse. • Half page advert in match day programmes. • Company name and link on club website. • A dedicated member of the rugby club to welcome you and look after you and your guests. • An announcement over the tannoy at the beginning of the game. Gold Sponsorship package: £750
This sponsorship is perfect for local businesses looking for high exposure across members, spectators and media while also enjoying the benefits of watching top rugby through the hospitality package. We would welcome you as part of our club and you will have multiple opportunities to promote your company.
In return you will receive all of the benefits highlighted in the Silver package plus:
• Pitch-side advertising or two pitch-side boards for the season. • Framed company logo and contact details on sponsors wall in clubhouse next to “Sponsor’s Board” in Clubhouse.
2 • Full page advert in match day programmes. • Company name and link on club website. • A dedicated member of the rugby club to welcome you and look after you and your guests. • An announcement over the tannoy at the beginning of the game. Platinum Sponsorship package: £1000
Platinum sponsorship offers you a maximum level of exposure and will ensure that your business is seen as a lynchpin of Penryn RFC’s success. You will receive a wide range of benefits that will give you an opportunity to be an integral part of the rugby community.
Platinum includes all of the previous options mentioned in the Gold package as well as the following added benefits:
• Pitch-side advertising or two pitch-side boards for the season. • Framed company logo and contact details on sponsors wall in clubhouse next to “Sponsor’s Board” in Clubhouse. • Full page advert in match day programmes. • Banner Company name and link on club website. • A signed photo framed photo of you taken with the Penryn RFC squad 2018/18 season. • Two Six Nations International tickets. • A dedicated member of the rugby club to welcome you and look after you and your guests. • An announcement over the tannoy at the beginning of the game. Bespoke Sponsorship packages
Bespoke sponsorship opportunities such as charity events or commemorative days can be arranged on request – we can cater for mostly everything. Contact us at [email protected] or http://www.penrynrugby.com/contact for more information.
3 ADVERTISING SPONSORSHIP
Match Day Programme
Advert in every home match programme throughout the season including any cup games. This is a high quality full colour booklet available throughout the season. All advertisements are in full colour.
There are 11 home league matches and possible cup matches. These programmes are a mandatory part of the admission to the ground and are distributed at each home game for the 1st, 2nd, Colts, Juniors and Minis games. There are around 3,000 copies of the match day programmes printed throughout the season.
• Full page advert: £300 Plus VAT • Half page advert: £150 Plus VAT • Quarter page advert: £75 Plus VAT • Full page inside page 1: £400 Plus VAT • Full page back cover: £450 Plus VAT
Annual Club Handbook
In September 2018 the Club will renew to over 700 members, almost all will be living and working in Falmouth, Penryn, Truro and the surrounding area. This is your opportunity to introduce your business, products and services to a fresh market. Our Club Handbook contains everything they need to know about what Penryn RFC is and does, a one-stop guide for all of our Members. We are offering full and half page adverts and a prime spot on the back cover for you to advertise your business.
• Full page advert: £400 plus VAT • Half page advert: £200 plus VAT • Back cover advert: £475 plus VAT
1st XV Players’ shirt number sponsorship: £150 plus VAT
Promote your business by sponsoring one of the 1st XV match day squad Shirt Numbers throughout the season. Support a club 1st XV playing position by sponsoring a team shirt number. In return you are guaranteed a mention in every match programme (minimum 11 league matches plus any cup matches) for each home league or cup fixture, regardless of which senior squad member occupies that position or shirt number. Additionally, your company name (or logo) will feature as part of the prominent display in the clubhouse of all shirt number sponsors for the season.
4 1st XV Player sponsorship: £175 plus VAT
Your company name will appear alongside your sponsored player in the centre pages of each Penryn RFC Match Day quality full colour programme throughout the season and on our website alongside the player’s profile with a link to your website.
Match Day Sponsorship: £350 plus VAT
• Choose from any league and/or cup match. • Table for 10 at pre-match lunch – includes buffet lunch with a complimentary glass of wine for you and each of your guests. • Free entry to the game for you and your guests. • Advertising on PA system prior to match and again at half time. • Half page advert in 1st XV match day programme. • Mention (name or company) on sponsor’s page on Penryn RFC website. • Advertising / promo material in the clubhouse by arrangement. • Buffet lunch & complimentary glass of wine for you & your guests. • Presentation to the man of the match, photo taken and sent to you it will also be put in the following home game's programme.
Match ball sponsorship: £100 plus VAT
Match Ball sponsor for one of Penryn Rugby Club League or Cup fixtures during the season. An economic way to support the club is by sponsoring the match ball for each home fixture. Sponsors are guaranteed a prominent mention in the match programme and are included in PA prior to the start of the match and again at half time. A photo presenting the Club Captain with the ball before kick-off, a copy of which will be sent to local press.
Player of the Match award: £150 plus VAT
• Choose from any league and/or cup match both men and women. • Free entrance to the ground and match day programme. • A bottle of champagne to the winner (included) of this award presented by the sponsor after the match. • Mention (name or company) in match day programmes. Half-page advert. • Mention (name or company) on sponsor’s page on the Penryn RFC website. • You will receive a photo or the award being made, which will also appear in the following home match programme.
Website banner sponsorship: £80 plus VAT
• Mention (name or company with link) on sponsor’s page of Penryn RFC website. • A click-through advert to your website.
5 • Advertising / promo material on the RFC website and social media including Facebook and Twitter. • Complementary Inclusion in the match day programme and on the sponsors’ board, and sponsors’ section of our website.
Scoreboard sponsor: £600
A wonderful opportunity with fantastic visibility and profiling for you and your business to be in the spotlight and to be really been seen by each and every one watching the match at the Memorial Ground. Your advertising board for all 11 home league matches and for any cup matches will be placed next to the scoreboard for maximum publicity therefore every time the score changes in the match the focus will not only be on the score but will be on you and your business. Not only that but at the start of the match the PA announcing will ensure that your business will be made known to the crowd as the scoreboard sponsor for the season.
Post protector pads: £1,500 plus VAT
• A great way to raise the profile of your company via pitch post protectors for every home match showing your company logo/website on each of the 4 protectors, or even a different logo/website on each. • Mention (name or company) in all 1st XV match day programmes. • Mention (name or company) on sponsor’s page on the Penryn RFC website and link to your website. Kit Sponsorship
Various levels by arrangement.
6 Internal advertising board
Pitch side (1) - £350 for 1st year, £300 thereafter (1800x600mm)
Elevated pitch side (2) - £375 for 1st year, £325 thereafter (2440x1200mm)
Whatsupporting a great successful way to p romoteand high your quality company grassroots and a communitylso be seen insport. a positive This is l ight,seen as a smart advertising investment by a growing number of local companies. Pitch side advertising boards are perhaps the most recognisable form of sports advertising after shirt sponsorship. They provide a great way of ensuring your brand is seen by those not just attending in there hundreds on match days but by those that use the ground and the facilities units for functions and other business needs.
External advertising board
Road side (3) - £400 for the first year and £350 every year after
A great way to obtain maximum exposure are road side boards. Located along the busy Kernick Road which serves ASDA, Kernick Industrial Estate, Penryn College and Penryn Town. It is the main pedestrian route for students at the Penryn Campus, visiting tourists and commuters. Also located by the Parkengue entrance/exit of the Kernick Industrial Estate it also acts as the main thorough fare to the Penryn Campus, student accommodation and business office space.
Perimeter board dimensions are produced to your artwork & design. Boards are made from high quality materials, designed and customised to meet your company’s profile.
7 About Penryn Rugby Club
Approaching the 150th anniversary of its formation in 1872, Penryn Rugby Club is the oldest rugby club in Cornwall. Penryn owns its substantial grounds and facilities on the edge of town, close to the Falmouth and Exeter University shared campus.
Penryn is a rugby club with a rich history and a bright future.
For more information on sponsoring Penryn Rugby Club or to request a Sponsorship Information Pack, please visit www.penrynrugby.com/contact