Broadcast news again wins vote of confidence from public The plenty among the problems of children's TV IMMIF "I BroadcastBroadcasting oNov20 The newsweekly of broadcasting and allied arts Our 42nd Year 1972
AP Through the Years- - GANDHI AND THE AP
"I suppose that when I go to the Hereafter and stand at the Golden Gate, the first person I shall meet will be a correspondent of The Associated Press." These words of Mohandas Gandhi to AP correspondent Jim Mills in 1932 were spoken in mock seriousness after the Mahatma had been secretly re- leased from a British prison. When Gandhi was whisked away to a railroad station miles from where he was con- fined, Milis was waiting on the platform to interview the great leader of India. It was before his confinement that the Mahatma had sought a promise from Mills that says something further about the AP. He asked that The Asso- ciated Press continue to inform the American people of the exact situation in India at that time, with fairness and full justice to all sides. This is one more example of the faith placed in The Associated Press and the dedication and accuracy of its staff in serving the AP membership for the last century and a quarter. In 1940, The Associated Press inaugurated its specialized news report to the broadcast industry. Today, the AP Broadcast News wire is the longest single circuit in the world, operating 24 hours a day, every day, serving more than 3,300 radio and television station members. The national, regional and state reports are prepared by staffers exclusivelyfor broadcast. In this age of electronic journalism, the same priorities of accuracy and dedication prevail while deliver- ing all reports in unprecedented amounts with unparalleled speed. It assures AP members of news that is correct, readable and airable. AP Broadcast News 50 ROCKEFELLER PLAZA, NEW YORK, N.Y. 10020 (212) 262 -4011 10 PM NEWS
TV HOUSEHOLDS TOTAL PERSONS TOTAL WOMEN WOMEN, 18 -49 WOMEN, 18 -34 WOMEN, 25 -49 TOTAL MEN MEN,18 -49 MEN,18 -34 METRO RATING ADI RATING ARB Estimates- May,1972
TV KRNT SDES MOINES A Broadcast Division of Cowles Communications, Inc. BroadcastingmNav20
CLOSED CIRCUIT 5
AFTRA says it will join IBEW in C3S walkout Tuesday. AT DEADLINE 6
OPEN MIKE 10
DATEBOOK 11
How a domestic broadcast -advertising strategy paid off for a foreign car. MONDAY MEMO 13 All those slings and arrows -and politicians - haven't diminished broadcasting's stature in public's eyes. Television remains far and away the leading medium in public confidence. LEAD STORY 17
TVB advises its riding -high members to stay on top of the tiger. BROADCAST ADVERTISING 18 The nonpenalty of clustering highlights advertising research conference. 24 It's TV's time to take it again at church group's hearing on drugs. 28 Children's TV may not yet be everything to everyone, but it's still a lot to many. A Broadcasting special report takes the measure of the state of the art -and the controversy. SPECIAL REPORT 31
Tell it (positively) like it is, promoters advised in Boston. MEDIA 56
CHANGING HANDS 62
The program -scheduling backfield's in motion again at ABC and CBS. PROGRAMING 66
MUSIC 70
NBC's David Brinkley takes to offensive in defense of news media. BROADCAST JOURNALISM 73 Nixon aide Charles Colson comes out of hiding - swinging-in post- election slap at CBS, Washington Post. 77 Whitehead takes the message to Disneyland, lifts curtain on administration's cable policy. CABLE 78
Foster of Microband: One man who sees riches over the hill for MDS. EQUIPMENT & ENGINEERING 80
FINANCE 80
FATES & FORTUNES 85
FOR THE RECORD 88
The sure -footed career climb of WRC's accident -prone Charles Moss. PROFILE 99
EDITORIALS 100
Published 51 Mondays a year (combined issue at yea-end) by Broadcasting Publications Inc., 1735 DeSales Street, N.W., Washington 20036. Second -class postage paid at Washington and additional offices. Single issaes $1. Subscriptions: one year $20, two years $37.50, three years $50. Add $52 yearly for special delivery, $65 for air mad, $4 for Canada. $6 for all other ccuntries. Subscriber's occupation required. Annually: Broadcasting Yearbook $14.50, Cable Sourcebook $8.50. By order of the General Assembly the Ruffed Grouse has the distinction of being the official game bird of the Commonwealth of Pennsylvania.
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Oversight revived candy and snack commercials carried in made. If grandfathering is decision, what children's shows. Countercommercials are will be effective date and what kinds of There's good chance that Harley O. Stag- being prepared under Mr. Choaté s super- situations will be covered -only those in- gers (D -W. Va.) will beef up Investiga- vision, though he won't say by whom. volving operating CATV's, or will un- tions Subcommittee of Commerce Com- Plan is that stations rejecting Choate - built franchises be covered too? If waivers mittee (he heads both) in next Congress. committee demands will face FCC com- are course chosen, FCC would have to Aim is to enlarge membership, staff and plaints -which Mr. Choate says he is decide whether to announce criteria to be budget to exercise closer legislative super- prepared to provide, with help of foun- used in evaluating waiver requests-and vision over independent agencies, particu- dation- funded law firms specializing in to devise criteria if such announcement larly FCC. Mr. Staggers has often said that work. were indicated. In any case, decision to that FCC acts too independently for his Scenario reads like that developed by waive would require extension of present tastes and should perform as creature of Aug. 10, 1973, deadline for divestiture. Congress. Washington -based Stern Community Law Firm (one of those now helping Mr. FCC staff is preparing papers on al- Change in emphasis and structure Choate) and its ad- producing affiliate, ternatives for submission to commission could lead Investigations Subcommittee Stern Concern, in effort to get time for on Nov. 29. There's pressure, however, back toward form of old Oversight Sub- countercommercials on Chevrolet defects for postponement of all decisions. Broad- committee that Oren Harris (D -Ark.) that have led to recalls for repairs. So casters now holding crossownerships headed in late fifties, early sixties, before far Chevrolet counterads have had little want FCC to defer action until White leaving Congress to be federal judge. It exposure. House policy committee submits report was Oversight unit that conducted hear- on cable future (see page 78). Some say ings on quiz scandals, clouded TV- station committee will see no evil in crossowner- grants, ex -parte contacts between broad- Tenure ships- conclusion broadcasters hope FCC casters and FCC members and chairmen. Turns out chairmen of FCC and Federal would find persuasive. Trade Commission aren't among presi- Emergency call dential appointees under orders to submit That's show biz resignations in Nixon -administration over- network Furor that has sprung up over multi- haul. FCC Chairman Dean Burch and Irony of midseason prime -time is that summer product 30's and particularly over Alberto- Miles W. TV programing changes FTC Chairman Kirkpatrick least likely Culver's Brunettes Only hair coloring - made specific inquiries at White House replacement show considered Calm 2 deodorant TV spot, has impelled last week, were letters were to succeed is one that made it to regular told no ex- with good deal calling of special meeting of time-stand- pected. Week earlier both had said situa- schedule. Last summer, ABC and CBS-TV an- ards subcommittee of National Associa- was (BROADCASTING, of fanfare, -TV tion unclear Nov. was tion of Broadcasters' television code 13). P.S.: Neither has volunteered letter nounced what essentially summer review board. Subject of split 30's was of resignation. tryout period for programs being groomed hot in corridor talk at last week's Tele- as midseason replacements (BROADCAST- vision Bureau of Advertising meeting ING, May 29). ABC -TV's candidates were (see page 18). It is, however, no new Went thataway The Super, The Corner Bar and Ken concern in broadcast circles; earlier this Cyclical pattern of television is pinpointed Berry Show. At CBS -TV there were The year James C. Richdale Jr. and Charles with dumping of Bonanza and Alias David Steinberg Show, The John Byner H. Tower of Corinthian Broadcasting Smith and Jones series. Prime -time net- Show, The Melba Moore -Clifton Davis tried unsuccessfully to persuade NAB's work TV now has only one remaining Show and The Jerry Reed When You're TV board to clamp down. western, Gunsmoke (with ABC -TV's new Hot Your Hot Hour. NBC -TV's Dean Last year, TV code's multiple -product Kung Fir set in West, but not in typical Martin Presents the Bobby Darin Amuse- standard was tightened by requiring inte- western genre). When Bonanza started in ment Co. was billed merely as replace- grated commercials to advertise related 1959, it's estimated there were 35 west- ment for Dean Martin. Now it's given products, use same voice and background. erns on air, and format was staple of new life, while ABC -TV and CBS -TV Members of code review board subcom- television. Some in Hollywood produc- entries are sidelined. mittee, which will meet Dec. 4 in New tion community feel that cycle, after sea- York: Roger D. Rice, KTvU(Tv) San son or so of dearth of westerns, will be Rerun fallout ready to repeat. Francisco -Oakland: Charles A. Batson, Aside from other issues in current con- Cosmos Broadcasting, Columbia, S.C.: troversy over network reruns, trend of Max H. Bice, KTNT -TV Tacoma- Seattle, Try again television networks to produce fewer and Wash. (he is chairman of code review CBS -TV's You Are There series of his- fewer episodes of series is disturbing board): Alfred Schneider, ABC: Thomas torical half -hours for young people, host- syndicators of off- network product. With Swofford, CBS, and Herminio Traviesas. ed by Walter Cronkite, which lost ratings original episodes running as few as I R NBC. battle Saturday afternoons at 12:30 during per season and not often as many as 24, 1971 -72 season and was taken off air, will programs must remain on air from four Snap, crackle- crunch return Sunday, Jan. 28, at 5 p.m. NYT. to five years or more to accumulate 90 Next round of demands for counterad- There'll be no new episodes, however, or more segments needed for off- network just repeats vertising time on television is to come of shows from previous stripping. Distributors say supply is from Robert Choate, enemy of cereal season. already short. advertisers. As head of Council on Chil- dren, Media and Merchandising, he's at- Milder rule? Lease on life tempting to recruit local activists -from FCC appears to have reduced options on National Association of Broadcasters list supplied by Dr. Everett Parker of amending rule banning crossownership of executives, returning from fall confer- Office of Communication of United cable systems and television stations in ences, are cheered by what they see as Church of Christ -to form "viewer same markets to two: grandfather exist- strong membership support. It's in con- committees" that will put heat on local ing crossownerships or retain rule but in- trast to dissension of year ago -and at- stations. Committees will demand that vite requests for waivers. Chairman Dean tributed in part to appointment of experi- stations carry "compensatory advertise- Burch is said to be pushing latter. Which- enced broadcasters, Grover Cobb, Burns ments" on nutrition to counter cereal, ever way it goes, more choices must be Nugent, Charles T. Jones, to key posts.
Broadcasting Nov 20 1972 5 At Deadline
Double jeopardy at CBS: AFTRA may walk Tuesday to have offered to employ no more than 10 at any one time. Freelancer issue is Newsmen, actors in live broadcasts members had asked for clarification of reported to be sticking point raised by would be affected; union to repay their position. They were told Friday, union as condition for accepting CBS's IBEW for not crossing its lines he said, that guild's contract with CBS proposal to merge special film editors in 1967; management personnel has no- strike provision and runs to Feb. with technicians so that editors can edit standing by to take on -air roles 13, but that contract also stipulates writ- both news film and news tape. ers may not be used for other duties and may not be required to work more over- CBS, already beset by technicians' strike, time than they normally put in. Wiley shows cable profile faces double work stoppage beginning at 6 p.m. tomorrow (Nov. 21) when AFTRA's contracts with all major TV at California convention announcers and radio networks expired at midnight estimated 1,700 performers, Whether he's friend or foe still and newsmen- members of American Wednesday. Negotiations for new ones, including negotiations with CBS, were to be judged; Baruch calls for Federation of Television and Radio Art- program- advertising standards; ists -are under orders to start honoring recessed at AFTRA's request and set to resume Nov. 27. AFTRA said it would Trans -World's pay -TV plans picket lines of striking International big news in equipment exhibits Brotherhood of Electrical Workers. indemnify any member who might be successfully sued by CBS or any pro- CBS said management and other non- ducer as a result of honoring IBEW lines. Is FCC Commissioner Richard E. Wiley union personnel would take over for There was some speculation that friend or foe of cable TV industry? AFTRA members, as others had taken Acknowledging he's "something of an over for technicians since IBEW strike AFTRA's job action might be relatively was based on unknown quantity" to many in cable, started Nov. 2. short -lived. Speculation assumption that AFTRA primarily was Commissioner Wiley, addressing Califor- Impact of AFTRA action would be felt IBEW nia Community Television Association repaying "debt" to for similar job several first and most strongly in news. Walter action, lasting few days, in support of convention in Anaheim, gave Cronkite, Roger Mudd, John Hart, Daniel AFTRA strike against all networks in reasons to believe he's friend, but on Schorr and number of other key CBS 1967. copyright issue concedes he may have newsmen had said in statement, after removed himself from categories of un- Dispute between CBS and IBEW is AFTRA board acted, that as AFTRA known quantity and friend in one swoop. complex, but nub is jurisdiction over new they would comply although story on speech by members technology -such as devices that elec- (Also see earlier they did not agree with objectives of tronically project drawings, news bul- Clay T. Whitehead, director of Office of IBEW strikers. In preparation for AFTRA letins, football scores and the like, or Telecommunications Policy, on page 78.) action, CBS had been auditioning man- that are used in electronic editing or in First, Mr. Wiley assured industry that agement and other personnel to take over some automation processes. Dispute may its own interest and public interest should newscasts and weekend football coverage in fact be as much concerned about not be mutually exclusive and "develop- if need be. Late Friday, auditioning was future technology as about that which ment of a strong, healthy and economi- still on reported going and due to con- has already emerged. This speculation cally viable cable industry . is very week, with no substitute - tinue early this that the real dispute is over "futures" - much in the public interest." He said assignments yet made. "We don't know is supported by estimates that relatively industry complaints about being stymied yet who the new Arnold Zenker may few people are currently involved (one by commission's backlog in processing be," said one official, referring to CBS source guessed about 50 out of some certificates of compliance "are entirely News administrative aide who zoomed to 1,2001BEW employes) in key- issues area. reasonable." He also came out flatly nationwide attention -and subsequent ca- Other issues include one having to do against rate regulation for cable industry, reer in on -air journalism, now at WCVB -TV stressing it "would be nothing short of Boston (and now, also, AFTRA mem- with use of home -type video recorders to catastrophic." And he views "with con- ber)-as sit -in for Walter Cronkite dur- in executives' offices record programs off air, and where such recordings may siderable skepticism" municipal owner- ing 1967 strike by AFTRA against all ship in cable systems. networks. be played back. CBS wants right to play them back in offices for legal, program - However, on copyright issue, Com- Aside from news and sports, two day- practices and program- content purposes, mission Wiley took stand that was met time soap operas, Edge of Night and but union apparently objects. Other is- with hushed quiet by cable executives. As the World Turns are CBS -TV's only sues, according to CBS sources, relate to "In my personal opinion," he said, "your regularly scheduled live broadcasts. They meals missed or shortened when on news industry will not attain the growth and would be replaced, network sources said, assignments -CBS says it's willing to pay maturity which its technological promise by filmed programs or reruns of other penalty in such cases but that union is suggests until it is clearly established that programs. Performers in taped as well as asking for too big penalty-and question cable will be a paying customer for the live programs are under AFTRA jurisdic- of freelance special film editors. Union service it employs." He indicated that were tion, but taped programs not ex- is said to want to eliminate freelancers; "reasonable" copyright payment would pected to pose immediate problem, ex- CBS, to feel category must be retained be in best interest of industry, but he cept perhaps for Sonny and Cher, whose to help handle heavy news loads but also made no judgment on terms or amount episodes have been pre -taped through of such payment. Dec. 13, All in The Family through Dec. Ralph M. Baruch, president and chief 16, Maude Dec. 19 and Bill Cosby Show NBC and MNA's. NBC -TV topped executive officer, Viacom International through Jan. 8. Filmed programs were networks' election -night (Nov. 7) cov- Inc., New York, in earlier address, recom- said to present no problem; most of this erage in Nielsen multinetwork aver- mended that cable TV industry establish season's filming has been completed. ages (MNA) out Friday (Nov. 17). committee to define kinds of programing There was possibility CBS might en- NBC had 15.5 rating and 38% share and advertising cablecasters could bring counter problems from members of of common network coverage, 7 p.m.- into homes. Such recommendations would another union, Writers Guild of America 1 a.m. NYT; CBS had 13.8 rating, form basis for industry self- regulation, ac- East. Union spokesmen said some 60 34% share and ABC 11.4 and 28 %. cording to Mr. Baruch's plan. He empha-
Broadcasting Nov 20 1972 6 sized that cable TV should not be bound TVB elects. Jack McGrew, KPRC- khz with 5 kw. KPOK -FM is on 98.5 mhz by codes governing television or radio and TV Houston, was elected board with 100 kw and antenna 1,036 feet should reflect times we live in but not chairman of Television Bureau of above average terrain. Larson- Walker & condone salacious material. He wants Advertising for one -year term at last Co., Washington, and Howard Haman. standards to cover program origination. week's annual meeting (see page Lafayette, Calif., co- brokered sale. public access channels, advertising ma- 18). He succeeds Albert J. Gillen, terial and use of subscriber lists. Mr. Poole Broadcasting, who remains as Baruch also wants high priority to he chairman ex- officio. James Rupp, Loomis says he favors given to industry drive for establishing Cox Broadcasting, and Alexander W. equitable rates and for case to he brought Dannenbaum, Group W, elected sec- keeping federal money to price commission so that each cable retary and treasurer, respectively. system, on own merits, would have right New board members elected for four - out of controversies to amend price regulations to reflect year terms: Walter Bartlett, Avco CPB chief leans toward zero as share proper rate increases. Broadcasting: Albert P. Krivin, Metro- government funds should have in PTV Highlight of technical exhibition was media Television: James Richdale, introduction by Trans -World Communi- Corinthian Broadcasting, and William Suggestion that public broadcasting should cations, closed- circuit television division B. Faber, WFLA -TV Tampa, Fla. Jack avoid using federal funds for production of Columbia Pictures Industries Inc., of W. Fritz, John Blair & Co., succeeds or distribution of controversial programs hardware that will allow cable TV system John Dickinson, Harrington, Righter & is advanced by Henry Loomis, new presi- operators to transmit up to four channels Parsons, for two -year term as reps' dent of Corporation for Public Broad- of pay -TV programing into homes. Plan member on board. casting. In TV program taped for broad- calls for cable TV operators to install cast on WNYC -TV New York Wednes- converters -priced at $65.00 per unit day (Nov. 22), Mr. Loomis said he - in 1944. Transfer is subject to FCC ap- in homes of subscribers and contract with thought public television "must deal with proval. Trans -World for feed of motion picture important subjects-most of which, by Stevens group operates, through vari- and special event programing. Trans - definition, are controversial," but sug- ous corporate subsidiaries, wctv(AM) World expects to be in pay-cable homes gested these programs should be under- Charlotte, N.C., KDON (AM ) Salinas, with minimum of 18 hours daily, seven written with nonfederal funds. He also Calif., and KGFJ(AM) Los Angeles. It days per week. First 10.000 units arc questioned, on similar grounds, whether also has received FCC authorization to scheduled in January. such programs should be distributed by purchase KUTE(FM) Glendale, Calif., Public Broadcasting Service. dis- Convention was said to he largest ever CPB from Robert P. Adams for $1 million. tributes system's federal money, which held by California association, with more FCC grant, however, is being appealed than 2.000 attending. currently represents about 20% of all to federal court in Washington by li- funds in noncommercial broadcasting. censee of KBCA(FM) Los Angeles over Mr. Loomis, asked Pepper committee expected format dispute (see page 63). specifically whether KroK(AM) operates full time on 1330 it would be permissible for hard -hitting to recommend banning station documentary to be put on PBS, TV drug ads before 9 p.m. emphasized he has been in job only six In brief. On another, non -CBS un- weeks and that "this is a very complex Representative Claude Pepper's (D -Fla.) ion front, IBEW technicians and issue [about which] I personally haven't Select Committee on Crime is expected Avco Broadcasting reached agree- really determined what I think should be to complete report this week on drug ment late last week. Terms were not done." KERA -TV's Mr. Wilson wanted to problem that will, among other things, disclosed. It had been five -week know if it was type of issue CPB would recommend that TV advertising of all strike against five Avco TV's. FCC try to resolve "right at the top." drug products be banned prior to prime - said Friday it will not take action "Oh, yes," Mr. Loomis replied, "I think time viewing hours. According to sub- against network -affiliated stations that there's no question ... Let's say you did committee spokesman, report is ground- broadcast movies, previously seen on this program. You certainly would be work for legislation Mr. Pepper plans to network, in time periods cleared by at liberty to mail tapes to any station introduce early next year. One of com- access rule. Or at least, not until con- who wanted it. The only difference here mittee's concerns, spokesman said, is that cluding general inquiry into prime - would be using the interconnection, which TV "creates a climate of ready ac- time regulation. National Associa- is, in fact, paid for by federal money." ceptance of drugs," thereby fostering tion of Theatre Owners has asked He cited Eastern Educational Network, drug abuse. FCC to put "freeze" on filing and "which does not have our money in it" Report and legislation to follow will grant of applications for authoriza- and "can carry programs, which is their call for appropriation of over $500 mil- tion to use spectrum space in con- problem." Later, he remarked that "... I lion for local school hoards to set up pro- nection with pay -cable -television and think this should discourage you from grams for drug education, counseling and closed- circuit "hotelvision" systems adding our money, when it's only 5% therapy, he said, and proposal on tele- until commission has considered of the program cost, because then you're vision advertising will suggest ban on public- interest policy questions in- getting all the problems of having to deal drug ads before 9 p.m. volved. Columbia, S.C., chapters with us, and, therefore, presumably you Committee believes that youths get of National Organization for Women would take it in bigger chunks, where it most information on drugs from TV and Women's Equity Action League, was 25%, or 40 %, or some number like rather than print media, he said, and which had filed petitions to deny re- that, which would make it worthwhile to dramatic presentations in TV drug com- newals of 10 stations there for dis- you to bother to put up with the fairness mercials lead youth to believe that pills criminating against women, dropped thing." can solve their problems and make life action against WIS- AM -TV. No reason Whether federal share of public TV more pleasant. was given for change of heart. Ra- funds should remain 20%, or go up or dio Advertising Bureau board of di- down, "is not an easy question," Mr. KPOK -AM -FM sold to Stevens rectors, meeting in Palm Springs, Loomis said at another point, adding that Calif., urged National Association of "I think most of us would [consider] it KPOK-AM -FM Portland, Ore., under same Broadcasters to mount major indus- very wrong if more than 50% were fed- ownership for past 28 years, have been try effort to defeat banning of pro- eral." There are many views on what sold to group headed by Richard Stevens prietary drug advertising from broad- that percentage should be, he said, in- for $1,050,000, it was announced last cast media. (See Pepper committee cluding "many people who say it should week. Stations' licensee, KPOK Inc. (R. story this page, earlier story page be zero and I think you can make a M. Brown, president), acquired facilities 28). It said RAB would help. perfectly good case for this."
Broadcasting Nov 201972 7 Its a big step. Maybe the biggest one kids Another, "Dusty's Treehouse," blends wit ever take. and whimsey to explore the hows and whys One day they're deep into cramming down of everything from forestry to the U.S. posta the 3 Rs. The next, or so it seems, they system. Still another, 'The Young Reporters suddenly start to apply what they've learned gave some bright high school kids a chancE to what's happening around them. to talk back to their elders. Men like John Wayne, Walter Cronkite and U Thant. They're beginning to use their heads. To think. Developed by the individual stations, Because the transition from rote to reason these and other children's series are part of our Community Affairs Program Exchange is so vital to youngsters, we devote a lot of means we the best of each time, and thought, to "thinking kids' televi- Which swap programs. sion.' To programs that go beyond c -a -t to other's heavier stuff. So the next time your kid fills you in on A 60- minute on -air magazine for kids called why water drains clockwise north of the "Patchwork Family," produced in coopera- equator, or quotes something U Thant tion with Rutgers University, may delve into said, remember -he may have learned weightlessness on the moon. Or African folk it from us. art. Or children reading their own poetry. It's worth thinking about. lepj!ç erthey Spell CT
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Transmitter... The Journal Co.'s side Legal opinion is that the fairness doctrine does not EDITOR: I have read your story in the apply. So, if it's my "fetish" then Oct. 23 issue headlined, "Standoff: Maier I share it with a lot of our nation's and Journal Co." In the leaders. article you quote Yet, with Robert Welch [the Milwaukee mayor's all of this, we received less communications than 10% of the anticipated coverage. director] as saying, "The What's agreement between the two an agency man to do when a parties, in client gets bad handling media? Pre- writing, stated that the column would not from tend all is well? That's not how we handle be edited for content or subjected to edi- tor's notes." our business regardless of client. The 10% suggestion is not Actually, the letters exchanged mine, but between NBC's (see the New York Times, Jack myself and the mayor before the series of 57 columns was Gould, Nov. 16, 1971) . I agree there commenced specified that may be a danger we reserved the of political control in right to edit for legal the suggestion of a public corporation. reasons. When we were advised by our attorneys Okay. Let's consider alternatives of form, that a portion of one of the 57 but let's not toss away the content be- CCA AM :000D columns was capable of libel, we deleted cause the you don't like the package. objectionable material, as we had said The media are important to an adver- For reliability, economy and we would when we made arrangements tising for the agency, not because they "have a high fidelity sound, the CCA series of columns by the mayor. made him," as you put it, but because we Mr. Welch is also quoted as saying, need to retain public trust in them as a AM 5000D is unsurpassed. "To this date the Journal Co. has not Contact your CCA representa- responsibility to our clients who truly submitted anything of a legal nature make the media. -Richard K. Mano$, tive or, better yet. - ask which would remove the constraints im- chairman, Richard K. Manofi Inc., New your "Good Sounding" fellow posed upon the mayor." York. broadcaster. The fact is that the mayor has been (The Advertising Council disputes Mr. Manoff's given both verbal and written assurance arithmetic, saying home impressions cannot be trans- that lated back into announcements. What is meaningful, CCA ELECTRONICS CORP. no legal action was contemplated by a council spokesman said, is that each of the TV CCA GLOUCESTER CITY, N. J. our newspaper or the reporter involved. networks averages "well over 100" council messages (603)- 456 -1716 Leonard, per month, according to logging, and local support, -Dick editor, The Milwaukee it is estimated, "doubles or triples" the network Journal, Milwaukee. total.) How to Manoff responds An earlier precedent protect EDITOR: My "time bank" suggestion EDITOR: In "Closed Circuit," BROAD- [about which BROADCASTING editorialized CASTING, Oct. 30, you mentioned a cur- yourself Nov. 6] is an effort to be constructive. rent [American Research Bureau] "law- You do the media a disservice by pre- suit that could produce benchmark on tending all is well and no improvement is non -subscriber use of local television against needed. Ask public- service organizations ratings." The benchmark already exists, what they think. You'll discover we had as a result of an action our company took better do something rather than construe in Idaho back in 1963. This litigation Broadcasters every suggestion for change as an assault resulted in an order and judgment dated on the industry. Dec. 10, 1963, enjoining the defendant Liability losses The Ad Council does the best job pos- station from publicizing any Pulse re- sible. But the media don't. For example, ports, and also granting a money judg- the 47.2 billion "home impressions" de- ment to The Pulse Inc. for damages. - Figure out what you could afford livered by network and local TV are real- Sydney Roslow, president, The Pulse Inc., ly poor public-service performance. to lose, and let us New York. insure you Assuming a 10 rating for TV (17 for against judgments over that prime time for three and a half hours; 8 Cold shoulder to public service amount. We're experts in the for fringe for five hours; 7.5 for daytime for EDITOR: For half a century, the fields of libel, slander, piracy, seven hours), the average TV station perhaps (700 VHF and UHF) gave about 11 an- government has issued daily weather fore- invasion of privacy and copyright. nouncements to Ad Council campaigns casts at 5 a.m., 11 a.m., 5 p.m. and We have 5 U. S. offices so we're for the whole year! 10:30 p.m. instantly available for consultation That's not good for television and it's The broadcaster has used the 10:30 not good for the country. Family plan- p.m. forecast as a basic staple of his in time of trouble. Drop us a line, ning is no "fetish." President Nixon first 11 p.m newscast, and millions of Ameri- and get full details from our asked urgent attention to it in 1969 in a cans "wait up for the news" to see what nearest office. major address. The Ad Council's public - the weather for tomorrow will be like. policy committee approved it as a num- As of last Aug. 15 there no longer is ber -two priority effort and asked Richard a 10:30 p.m. forecast (BROADCASTING, Employers Reinsurance Corp., K. Manoff Inc. to take it on. It is also the Sept. 11). The U.S. Weather Service says law is 21 West 10th. Kansas City. of the land, enacted in the Tydings the evening forecast "redundant and Act of 1971, to provide family -planning only repeats the 5 p.m. forecast." It Missouri 64105. Other U. S. services and education. promises "updates" if certain undefined offices: New York. San All three networks approved our cam- "significant changes" occur. These have Francisco, Chicago, Atlanta. paign. And so did the Ad Council's board been few since August ... but the 11 on which sit many of media's leaders. p.m. news across the nation now ad-
Broadcasting Nov 201972 10 vances weather facts routinely that are up in the slogan: "re- regulation, yes; de- six hours old. Sign -off weather is even regulation, no." Our findings suggest that older. further diversification of ownership will If the weather service wants to delete be necessary if radio is to project the a forecast for reasons of economy, how racial and cultural diversity of the people about dropping out the 11 a.m. predic- of greater Boston. We are presently in- tion? The 25% reduction in weather undated with pop -rock and easy listening WHEN YOU SLIP, service robs the 11 p.m. news of a val- on both radio bands. -Jacob Bernstein, uable component, and would seem to Committee for Community Access, Bos- argue that weather systems halt and de- ton. IT HURTS .. . velopments stop after 5 p.m. A Missouri broadcaster told the National Association Religious record? of Broadcasters: "From a practical point EDITOR: We want to know some history of view, I've seen the Weather Bureau of religious radio across the country. sit on a 'fair' forest when it's raining And when you fall, it's a disaster. What local churches are there that have or snowing ... what's more, they don't That's why so many of our clients permit a small weather station to change been broadcasting their morning worship services live over radio and who are Number One in their mar- a forecast -that must be done at a major every Sunday office." how long have these churches been doing kets retain us year after year - Already, several stations have deleted this? Our church in Topeka, Kan., began they want to keep from slipping. full -scale wcathercasts from their II. p.m. broadcasting over wtew(AM) here almost It's so easy to get a little bored or news, simply repeating bare forecasts 40 years ago and continues today. We a little careless when the ratings without maps, boards and meters. It de- think this is one of the oldest local, con- look good. Even when the ratings tinuous, live Sunday, worship -service creases service to the public and the drop a few points, somehow it can broadcasts in the nation. As a part of our attractiveness of late news. be rationalized; then suddenly, 40th anniversary celebration we want to Should any station people want to your station is in trouble. When remonstrate, the man in charge is Robert check and see what of this is factual. - you finally know it, the reaction M. White, administrator, National Ocean- E. Merris Brady, pastor. First United is often panicky, and the changes ic and Atmospheric Administration, Methodist church. 601 Harrison, Topeka. Rockville, Md. 20852. Or, a letter to that are made accelerate the de- your senator may get you the same form Picky, picky? cline. reply from White's office that the under- EDITOR: Alter reading your story on the If you study your audience in- signed has received via six congressmen, Dallas radio sex show [Oct. 23], I can and the depth every year, you know just two senators, two cabinet officers picture Mike Shapiro as unbuttoning his President. assistant what's going on, and we harass Vice -Bob Cochrane, stiff upper lip and after an appropriate you to make sure you don't get general manager and program director, number of knee jerks to the right, key- -TV Baltimore. WMAR noting his objections with, "If God had careless, that the corrective action wanted us naked he would have had us you take will be productive. Re re- regulation born that way!" For other clients who are second, EurroR: Regarding the Nov. 6 lead story With all the real problems facing this even in on radio re- regulation: The Committee nation, and broadcasting as a relatively third, or fourth their mar- for Community Access has completed a minor facet of those problems, it surely kets and heading for Number One, major piece of research work on radio in seems silly that grown people still get so their ability to always move con- Boston. Its title is "Racism in Radio," shook about sex. I sure hope you keep structively, with a sound knowl- and it is currently being revised for pub- your moral fiber well -protected, Mr. Sha- edge of the strengths and weak- lication. Our feelings might be summed piro.-J. David Truby, Indiana, Pa. nesses of their station and every other station in town, makes the difference. Our use of social sci- entists for basic information helps immeasurably to keep decisions Datebooko out of the personal opinion area. It also helps that the big leader in town usually sleeps while he slips. It's unfortunately not just a game, but a deadly serious business, and
. indicates new or revised listing. mistakes can be worth millions. If Also in November you want to find out more about Nov. 27 -28 -Forum on TV production issues, in- getting to be Number One or about This week cluding prime -time access rule, reruns and runaway production, sponsored by New York Chapter, National staying there, please call us for a Nov. 3.23 -Eighth annual Chicago International Film Academy Television Arts Festival. includes of and Sciences. Moderator: no- obligation presentation. Competition television production Louis Nizer. Participants to include Clay T. White- category. form and fee due Sept. 25. Entry arrival head, director, Office of Telecommunications Policy. of filin 12 or tape by Oct. 2. East Grand Avenue, Americana hotel, New York. Room 301, Chicago. 60611. Nov. 27- Conference on new Consumer Product Nov. 20-Fall meeting. National Association of Broad- 28- radio Safety Act, including impact on advertising, spon- casters code board. Regency-Hyatt House, sored by Product Safety Letter (David Swit, editor). Atlanta. Sheraton-Park hotel, Washington. Nov. 20 -13th annual Station Representatives As- Nov. 27.30-Conference, North American Broadcast sociation Timebuyer of the Year award luncheon. Section of World Association for Christian Communi- Continental Plaza hotel, Chicago. cation. Tides hotel, St. Petersburg, Fla. Nov. 21 -Fall conference, National Association of National Asso- ism Nov. 27-30--84th annual convention, Broadcasters. Featured speakers, FCC Commissioner ciation of Regulatory Utility Commissioners. Marriott McHUGH AND HOFFMAN, INC. Richard E. Wiley, and James Harvey (R- Mich.), House hotel, New Orleans. Commerce Committee. Regency Hyatt House, Atlanta. Television & Advertising Nov. 27 - Dee. 2- Annual convention, Radio Televi- Consultants Nov. 24.26 -First Science -Fiction and Fantasy Film sion News Directors Association. Among principal Convention, sponsored by Fantasy Film Fans Inter- speakers: Franklin Kreml, Automobile Manufacturers 7900 Westpark Drive national (P.O. Boa 74868. Los Angeles). Speakers in- Association: Lyndon L. Pinding, prime minister, Baha- clude Gene Roddenberry, creator of Star Trek, and ma Islands: Philip McHugh, McHugh -Hoffman Associ- Stan Robertson, vice president, film programing, NBC McLean, Virginia 22101 ates. Washington. Also scheduled: TV workshop, with West Coast. Ambassador Hotel, Los Angeles. Edward Godfrey, KGW -1V Portland, Ore., as chairman; Area Code 703 Nov. 26-29- Meeting. Association of National Adver- radio workshop, with George Brown, WOR -AM -FM tisers. Cerromar hotel, Dorado Beach. Puerto Rico. New York, as chairman, and management and news 790 -5050
Broadcasting Nov 20 1972 11 workshop, with Frederick Douglas, WKZO -TV Kalama- zoo, Mich., as chairman. Nassau, Bahamas. Nov. 27 - Dec. 2- Annual meeting, National Broad- BROADCASTING PUBLICATIONS INC. cast Editorial Conference, in connection with Radio - Television News Directors Association convention Sol Taishoff, chairman. (see above). Among principal speakers will be Repre- Lawrence B. Taishoff, president. sentative Lionel Van Deerlin (D- Calif.); FCC Com- Maury Long, vice president. missioner Richard Wiley; Eleanor Applewhaite, Edwin H. James, vice president. CBS Joanne lawyer, Larry Scharff, Washington lawyer; R. Peter T. Cowan, secretary. Straus, WMCA(AM) New York; and Philip Geyelin, Irving C. Miller, treasurer. Washington Post. Nassau, Bahamas. Nov. 28.30-Workshop- seminar on lighting for TV, sponsored by Kliegl Bros. Fee Is $250. Contact: Wheeler Baird, Klieg! Bros., 32 -32 48th Avenue, Long Island City, N.Y. 11101. San Francisco. Broadcasting toe newsweekly of broad_asting and all.ed arts Nov. 28 - Dee. 2- Special meeting, Association of Maximum Service Telecasters, board of directors. Cerromar Beach hotel, Puerto Rico. TELEVISION® Nov. 29 -Final date for filing reply comments in matter of amendment of Part 76, Subpart G, of Executive and publication headquarters FCC's rules and regulations pertaining to the cable - BROADCASTING- TELECASTING building, casting of programs for which a per -program or per - 1735 DeSales Street, N.W., Washington, channel charge is made. D.C. 20036. Phone: 202- 638 -1022. Nov. 30 - Dec. 2- Seventh annual Radio Program Sol Taishoff, editor. Conference. Featured speakers: FCC Commissioner Charlotte T. Reid, and R. Buckminster Fuller. St. Lawrence B. Taishoff, publisher. Francis hotel, San Francisco. EDITORIAL Edwin H. James, executive editor. December Donald West, managing editor. correspondent. Dec. 1 -2- Practising Law Institute program on "FTC Rufus Crater (New York), chie/ in Action." Speakers will include the following Fed- Leonard Zeidenberg, senior correspondent. eral Trade Commission officials: Miles W. Kirkpatrick, J. Daniel Rudy. arsisrani to the managing editor. chairman; Robert Pitofsky, director, and Gerald J. Frederick M. Fitzgerald, Earl B. Abrams, Thain, assistant director (national advertising), both senior editors. of FTC's Bureau of Consumer Protection; plus these Steve Millard, associate editor. others from that bureau: Joan Z. Bernstein, assistant Alan Steele Jarvis, Don Richard. assistant editors. to director; Nancy L. Buc, assistant director (educa- Sandra Bartolina, Ann Cottrell, Carol Dana, tion); William D. Dixon, assistant director (rules and Michael Kelly, editorial assistants. guides); Sheldon Feldman, assistant director (con- Pamela Dutton, secretary to the editor. sumer credit). Mayflower hotel, Washington. . MAKE Dec. 7- National Association of FM Broadcasters' SPECIAL PUBLICATIONS East Coast seminar, New York Hilton. Art King, director; Joseph A. Esser, associate Dec. 7 -8- Winter meeting, Arizona Broadcasters Asso- editor; Jill Newman, editorial assistant. ciation, Mountain Shadows, Scottsdale. Dec. 12- Public demonstrations of MCA Inc.'s new ADVERTISING THE color video -disk. Universal studios, Hollywood. Maury Long, general manager. David N. Whitcombe, director of Dec. 13- Association of National Advertisers' marketing. workshop on new product marketing. Waldorf- Astoria hotel, John Andre, Southern sales manager. New York. Gerald Lichtman, classified advertising. Doris Kelly, secretary to the general manager. VIEWERS January 1973 Jan. 8 -12 -Joint board meeting, National Association CIRCULATION of Broadcasters. Canyon hotel, Palm Springs, Calif. Bill Criger, subscription manager. Jan. 12-14-Annual midwinter conference, Florida Laurie Endter. Kwentin Keenan, Patricia Johnson, IN YOUR Association of Broadcasters. Daytona Plaza hotel, Jean Powers, Shirley Taylor. Daytona. Jan. 12- 18- Consumer Electronics Show, sponsored PRODUCTION by Electronic Industries Association. To be shown: Harry Stevens, production manager. TV radio, phonograph, tape and audio equipment. Bob Sandor, production assistant. MARKET Conrad Hilton hotel, Chicago. Jan. 25- 27- Annual winter conference, Alabama ADMINISTRATION Broadcasters Association. All American inn, Auburn. Irving C. Miller, business manager. Jan. 28.29-Meeting, Oklahoma Broadcasters Asso- Dorothy Coll, Sheila Thacker. ciation. Lincoln Plaza, Oklahoma City. Lucille DiMauro, secretary to the publisher. TAKE Jan. 28-31-Annual convention, National Religious r Broadcasters. Washington Hilton, Washington. BUREAUS Jan. 28-31- American Advertising Federation public NEW YORK: 7 West 51st Street, 10019. affairs conference. Statler Hilton hotel, Washington. Phone: 212- 757 -3260. Rufus Crater, chief correspondent. Jan. 31- Deadline for entries in annual Edwin H. senior editors. NOTICE! Armstrong awards for best FM programs broadcast in David Berlyn, Rocco Famighetti, 1972. Awards will be presented at National Associa- Lauralyn Bellamy, John M. Dempsey, Michael tion of FM Broadcasters convention, March 22.25 in Shaun, assistant editors. Washington. Entry forms may be obtained from Ken- Robert L. Hutton, safes manager; Eleanor R. neth K. Goldstein, Room 510, Mudd building, Co- Manning, institutional sales manager; Stan lumbia University, New York. Soifer, music safes manager; Susan Hirata, Harriette Weinberg, advertising assistants. HOLLYWOOD: 1680 North Vine February 1973 Street, 90028. Phone: 213 -463 -3148. THE Feb. 1- Deadline for entries in 41st annual Sigm Morris Gelman, senior correspondent. Delta Chi Distinguished Service Awards contest Bill Merritt, Western sales manager. Awards are offered for notable performance in prin Sandra Klausner, assistant. and broadcast journalism. Entry blanks may be ob TORONTO: John A. Porteous, contributing rained tom Sigma Delta Chi, 35 East Wacker Drive editor, 3077 Universal Drive, Mississauga, LUCY Chicago 60601. Ont., Canada. Phone: 416-625-4400.
Major meeting dates In 1972 -73 Nov. 26- 29-Annual meeting, Association of National Advertisers. Cerromar Beach hotel, SHOW Dorado Beach, Puerto Rico. BROADCASTING magazine was founded in 1931 Nov. 28 - Dec. 1- Annual convention, Radio by Broadcasting Publications Inc., usin; the Television News Directors Association. Nassau, title BROADCASTING -The News Magazine of 156 HALFHOOR SHOWS Bahamas. the Fifth Estate. Broadcast Advertising was Feb. 13 -16, 1973- Convention, National Asso- acquired in 1932, Broadcast Reporter in 1933, ciation of Television Program Executives. Telecast* in 1953 and Television in 1961. Royal Sonesta Hotel, New Orleans. Broadcasting -Telecasting* was introduced In 1946. March 25-28, 1973-Annual convention, Na- PARAMOUNT tional Association of Broadcasters. Sheraton- Park and Shoreham hotels, Washington, " March 25 -28, 1973 -Annual convention, Na- TELEVISION SALES INC.. tional Association of FM Broadcasters, Wash- ington Hilton hotel, Washington. Reg. U.S. Patent Office. © 1972 by Broadcasting Publications Inc.
Broadcasting Nov 20 1972 12 Monday Memo
A broadcast advertising commentary from Thomas W. Lowey, president, Clinton E. Frank, Chicago
A tale of Toyota: Now Toyota needed immediate action. Knowing its two biggest sales points were Timing was the essence American -type styling and higher horse- power -type of performance, it needed to In the Toyota story, there is a "B.C." demonstrate the Corona to the public. (before cars) and an "A.D." (after de- The best visual medium was television, liveries). In 1960 "B.C." the initial mar- so Toyota made the boldest decision of keting input for us ran something like all. It put almost all of its advertising this: eggs into the television basket. Whoever heard of a Japanese car With the high cost of TV time in the barnstorming the U.S. market way back four markets, Toyota, alone, could not in 1960? compete effectively. So it took a leaf out The fierce foe of competition consti- of Ford's marketing book and formed the tuted General Motors, Ford, Chrysler, first Toyota Dealer Advertising Associa- American Motors, Volkswagen and a tion. The dealers and Toyota pooled their host of imported brands. resources on a 50 -50 basis. Toyota pro- Japanese product reputation in 1960 vided all the advertising materials. Al- was of 10 -cent toys and cheap quality. most overnight, Toyota was all over tele- How could Japan build a competitive vision in these key Western markets. automobile when it didn't even have a Thomas W. Lowey is national president demonstrating the competitive advantages highway system of its own to gain product and a director of Clinton E. Frank, Chicago, of the new Corona. experience? in addition to being in charge of all West- No other import was using television, The name on our car was to have been ern operations for the advertising agency so in our four markets, we were able to Toyopet, a combination of English words through Clinton E. Frank /West Coast. Mr. get into the game right beside GM, Ford as far from connoting a solid. gutsy Lowey, based in Los Angeles, has been with and Chrysler. And we were able to dem- automobile as one could dream of -yet, Frank since 1963 when the firm acquired onstrate Toyota's performance positioned our name at the time. his own agency, Tom Lowey & Associates. against other imports, which was our mar- The few passenger vehicles imported The Pulse Inc.'s "Man of the Year" for 1972 keting strategy. for test purposes in 1958, 1959 and 1960 (he received the award at a luncheon of Our first spots were on color film but were underpowered, overpriced and ugly. the Los Angeles Advertising Club on Nov. very primitive by today's standards. Yet, With these withering facts confront- 15), Mr. Lowey started his career as adver- back in 1965, it was a critical marketing ing them. the people at Toyota worked tising manager for Lucky Stores Inc., sub- decision which ate up our entire produc- from 1961 to 1965 and evolved a new sequently served as Western advertising tion budget of $4,827.18. That gave us strategy. They would offer a car in the manager for Sylvania Electric Products, was a minute, a 30- second and a 10- second under -$2.000 price range, but this would general sales manager for Eoff Electric, and version which had to run for eight months not he just another small car. They was associated with Kenyon & Eckhardt as there wouldn't be any more production would take the big-car features appeal- and Compton Advertising as account super- dollars until May 1966. ing to Americans and put them in a visor before forming his own agency. That was the beginning. Not only did smaller package. VW had said, "Think the spot get results for the dealers, but small." Toyota said, "Think big and the dealer association concept worked miniaturize it very carefully." vantage. We would appeal to the con- well. The message was reaching the con- The result was the Toyota Corona. sumer who was already looking for a sumer. The dealers became involved in There was just one basic model, the small imported car and prove to him Toyota's over-all advertising- merchandis- four -door sedan. It had 90 horsepower that ours had the American power, feel ing selling program. It allowed Toyota (nearly twice as powerful as VW) and and comfort features he wanted. to provide dealers with local tie -ins, news- offered the comforts Americans wanted The fall of 1965 marked the beginning paper mats. billboards and radio spots. such as arm rests, sun visors, tinted glass, of Toyota's "A.D." marketing growth. And through the association concept, the carpets, glove compartments, chrome The timing and product seemed right. dealers had a solid, coordinated Toyota wheel covers and white -sidewall tires. Toyota research had found that Ameri- look which was used to position Toyota And the Corona's power made it possi- can consumers, both male and female, as a strong, dependable force in the U.S. ble to offer options like air conditioning were tiring of the fact that their social utomothic marketplace. and automatic transmission, which were status was being determined by the size The "A.D." phase of Toyota's market- unheard of on small -car imports at that of their tailfins. We had the start of a ing success to date can he summarized as tine. strong sales and strong service base. follows. In 1965, 6.404 Toyota Coronas Toyota's marketing strategy was rather Toyota was now ready to start telling were sold in the West. During the next simple. Since the company was head- people about the all -new Toyota Corona. seven years. Toyota expanded the same quartered in l.os Angeles, it was decided With a very, very tiny advertising marketing concept across the entire to concentrate the initial sales effort in budget, Toyota had to make itself country, and in 1971, it sold over 300,000 the four major West Coast markets- -Los look just as strong, just as important. and units, pushing VW hard for supremacy Angeles, San Francisco, Portland, Ore., just as well established as the formidable in the import-car field. and Seattle. This would enable Toyota to competition of Detroit and VW. I can remember just a few years ago concentrate its forces and maintain qual- We decided to use the regional pages when people thought a Toyota Corona ity control of the entire marketing, mer- of prestige national magazines covering was probably some kind of cigar. Today, chandising and advertising process, pene- the four markets to set the stage for they're driving Toyota Coronas in every trating each market thoroughly before Toyota's believability and prestige. What part of the country. expanding into new markets. you might call an "umbrella" campaign And "Get Your Hands on a Toyota, It was also decided to position the appeared in such magazines as Life, You'll Never Let Go" has become a Toyota Corona against other imports in- Look, Saturday Evening Post, Time, familiar theme for all Toyota products stead of the domestic-car market, where Newsweek, etc., and the base of credi- ... one that is saturating TV and radio its small size could look like a disad- bility was established. stations across the nation.
Broadcasting Nov 20 1972 13 And now, the good news from the Middle East. Farideh was abandoned when she was four days old. Another victim of turmoil. Another forgotten child of the Middle East. Today, this little Arab orphan has a home at the Pontifical Mission Orphanage in Bethlehem. It's need, not creed, that brings all these children together. Mom, or "ma mere ", is a loving English nun. Sister Elizabeth Marie. "Abuna ", the Arabic word for "father," is Monsignor John G. Nolan. An American. These compassionate people are working to mend the wounds of war. Saving the children, so that one day, they may return to their native villages as future emissaries of peace. Yes, its a touching story. But hardly sensational. Newsworthy enough for a T.V. show? Most filmmakers wouldn't think so. But Capital Cities Broadcasting's Milton Fruchtman was looking for a special story. An overlooked story. One with universal appeal. Like his Peabody award -winning "The Secret of Michelangelo ". So when Fruchtman found the orphanage, Capital Cities sent its people halfway around the world to record this bit of good news. This "Untold Story ". Someone else shared Capital Cities' interest in the orphanage. Pope Paul VI. Pope Paul invited Sister Elizabeth Marie, Monsignor Nolan, and three Mid -East orphan girls to his home in Rome. And gave Capital Cities permission to record the event on film. It was the first time anyone was allowed to film a private audience in the Apostolic Palace. Another story within "The Untold Story" For little Farideh and her friends, it meant the first journey away from their birthplace. The fountains of Rome, to children who knew only an arid land. And "Baba Boulas", Arabic for the Pope, who met the children in one of the most intimate segments of the film. "The Untold Story" spoke to people throughout the world. Of peace, humanity, hope and love. It was newsworthy, for all time. So Capital Cities presented the program to the Catholic Near East Welfare Association, which in turn arranged for its broadcast on more than 150 T.V. stations. And for anyone who wants it, "The Untold Story" is still available. People who've seen the film have responded. With thousands of dollars. With letters. And Concern. All the proceeds go to the Catholic Near East Welfare Association to advance its work in the Holy Land, the Near East, and in India. The truth is, people still want to hear good news. And television is the place to hear it. As long as there are untold stories, Capital Cities will be telling them.
Capital Cities Broadcasting We talk to people.
o
We've got the competition's number.
And 65% more besides.
Every week, WGN reaches 1,488,800 Chicago adults 18 and over. That's 65% more than the second best station. And 78% more than the third best station. And why we say, if you want to talk to Chicago, you talk to WGN. First. Source: The Pulse. Chicago Metro. Mon. -Sun. 24 hours. Adults 18 +Cume. JLly /August '72. Data subject to qualifications listed in report.
Radio 720 WGN is Chicago Vol. 83 No. 21
of these statements best describes how made public last week carried on a tradi- vote reliable you feel it is? Now, taking these tion established early in the survey series Massive news sources separately, which of these by again showing TV dominant as a statements best describes how reliable primary source of news and also as the of confidence you feel the news is ?" (see table 1). most believable. TIO director Roy Danish said: "We The questions and answers: "First, I'd asked this question to get a fix on how like to ask you where you usually get in TV news much confidence the American people most of your news about what's going on have in their of news information. in the world today the news- Reliability of all journalism media sources -from The question asked previously compared papers or radio or television or magazines gets high scores in new research, Now we a talking to people where (see but media to each other, have or or ?" television maintains leadership benchmark indicating how much confi- table 2). as nation's number -one news source dence the public places in media, both The believability question was: "If you generally and specifically. got conflicting or different reports of the The beleagured news media, pressured, "With 74% of the people saying that same news story from radio, television, baited and attacked by critics in and out almost all or a good part of the news the magazines and the newspapers, which of government, win the one that counts in all media is reliable, I believe we find of the four versions would you be most in a new survey out today (Nov. 20). a strong endorsement by the public of the inclined to believe -the one on radio or The survey shows that, for all the criti- news it is getting from the large number television or magazines or newspapers ?" cism, the people in large numbers trust of competing media sources we have in (see table 3). U.S. journalism. this country. We are pleased by that as The most recent prior study in the The broadcast media came off with much as we are by the showing of tele- series was made public at the National higher marks than either newspapers or vision, with 76% voting in these two Association of Broadcasters convention magazines. In the study, underwritten by categories, and by the showing of radio in 1971 (BROADCASTING, April 5, 1971). the Television Information Office but con- with 72 %. These figures are heartening, The current study was by personal inter- ducted by an independent research orga- particularly at a time of social change views in 2,544 homes among persons 18 nization, 74% of the respondents said and the questioning of many institutions." years of age and order. The Roper they regarded almost all or a good part TIO officials said returns from some studies, also by personal interviews, used of the news they get from all major news questions asked in the latest survey were samples of approximately 2,000 persons sources as reliable. Television news scored still being tabulated last week and would aged 18 and over (21 and over in studies just above that figure, radio news just be released shortly. The other results prior to 1971) . below, with newspapers and magazines somewhat lower. Some respondents, 20% on the aver- 1. How reliable is the news? age, did have reservations, expressing All News- Tele- Map- the opinion that "only some" of the news media papers vision Radio rifles is reliable. The number who considered Almost all of it is reliable 22% 22% 28% 21% 16% "very little of it" reliable ranged from A good part of it is reliable 52 47 48 51 43 9% (magazines) down to 2% (radio) Only some of it is reliable 20 23 19 21 27 and averaged oilt at 3 %, which was also Very little of it is reliable 3 5 3 2 9 the figure for TV. Don't know /no response 3 3 2 5 6 The survey, one of a continuing series that TIO has sponsored since 1959, also 2. What is the source of most news? shows that television has strengthened its Roper Bruskin hold as the public's primary source of 12/59 11/61 11/63 11/64 1/67 11/68 1/71 9/70 9/72 news while maintaining its lead as the most believable source. oh oh % % % % % The study was conducted by R. H. Television 51 52 55 58 64 59 60 60 64 Bruskin Associates, New Brunswick, N.J., Newspapers 57 57 53 56 55 49 48 44 49 which also conducted a September 1970 Radio 34 34 29 26 28 25 23 23 23 study in the TIO series. Earlier ones, and Magazines 8 7 also one in January 1971, were done by 9 6 8 7 5 8 9 People the Roper Organization Inc. and prede- 4 5 4 5 4 5 4 6 7 no 1 1 cessor companies. Don't know or answer 3 3 3 2 3 1 1 On questions that had been asked in Total mentions '154 '157 '147 '153 '158 '145 '140 '142 '153 earlier studies, the answers again estab- 'Multiple answers were accepted lished television as the source of most news for most people and also as most believable for most. Those questions were 3. Which source of news is most believable? directed to half the sample of 2,544 Roper Bruskin adults interviewed. 12/59 11/61 11/63 11/64 1/67 11/68 1/71 9/70 9/72 The other half got new questions about % % the reliability of media generally and of specific media. These questions and re- Television 29 39 36 41 41 44 49 50 50 sults follow: Newspapers 32 24 24 23 24 21 20 21 20 "Considering the news you get from Magazines 10 10 10 10 8 11 10 6 8 all sources combined -from newspapers, Radio 12 12 12 8 7 8 9 11 10 radio, television and magazines -which Don't know or no answer 17 17 18 18 20 16 12 12 12
Broadcasting Nov 201972 17 Broadcast Advertising.. graham said that Sears had spent about in the test area, all with varying budgets $4.5 million for the summer Olympics in television or newspapers, or in both, coverage on ABC-TV in which it partici- Big Star achieved the greatest increase in pated as an advertiser in late August-early consumer attitude as the "best all -round Maintain that September (Sears advertised 15 different store" once TV was introduced. And, products and involved different divisions after Big Star's use of TV, the chain real- of the department store group). Accord- ized the greatest percentage increase in momentum on ing to Sears officials, the coverage fitted women doing most of their shopping with the stores' pattern of promoting their that chain as against five other food TV ad sales wares in the period of autumn sales, chains studied, and the "most dramatic which peak on Labor Day weekend. growth among women who spent most." Way to do that, broadcasters are Mr. Ingraham explained that Sears op- TVB obtained double exposure for its told at three -day TVB meeting, is erates on two levels in its advertising - study -Dr. Leon Arons, the bureau's to fight declining advertiser promotion -one to promote national vice president, research, presented find- budgets with more sales pressure brand identification, the other, its "mar- ings at an Advertising Research Founda- and build new sources for dollars ket clusters" (the Greater New York tion meeting, also held last week in New group, with 46 stores, he said, is "the York (see page 24). Television business may be excellent but largest single advertiser in the New York (Earlier in the TVB meeting, Chairman it's hardly the time for broadcasters to market "). Gillen noted that the bureau was aiming rest easy on a rising sales curve. Asked why Sears had been so "slow" for a $15 million intake in new TV busi- That was the news the Television Bu- in embracing TV, Mr. Ingraham said that ness in the supermarket area.) reau of Advertising had promised in ad- Sears had been "built by newspapers" but A new film presentation by Mr. Cash vance and what it delivered to an esti- that as the market changed "and the need of "The Ups and Downs of Sales," em- mated 300 broadcasters attending TVB's increased to reach customers," Sears con- phasized that before ad budgets obtain three -day (Nov. 14 -16) annual meeting ducted tests of buying habits and with approval they often face as much infight- in New York. TVB's aid in researching, learned more ing within the companies as the advertis- The challenge for the TV business, they about television. He noted that there was ing can be expected to fight on the out- were told, is two -fold: the need to in- a traditional "lack of understanding be- side against the advertising weight of crease sales pressure to combat erosion of tween the retailer and the television indus- companies with competing products. advertiser TV budgets and to build new try." He said that Sears estimates "80% The presentation dealt with spot TV's advertiser sources for the medium. of the people in the U.S. can buy from us target sales impact as an answer to what In this context, the bureau spotlighted -television is therefore a viable buy." Mr. Cash said was advertising's declining TV- oriented retail chains, which had once Release of research of a cooperative share of the gross national product. He been wedded to print media, particularly study by Colonial Stores and TVB con- said spot not only fits the need of adver- Sears, Roebuck and Co., Chicago, giant ducted in January and April of this year tisers to keep budgets "lean and effec- retail chain, and now the most active na- showing increases in consumer attitude tive" but also for protection from other tional retailer in television, and Colonial and in sales with use of "image TV adver- company demands for the same dollars. Stores, supermarket chain with headquar- tising." The study, according to TVB's Two active rep members of TVB rep - ters in Atlanta. Richard Noll, vice president, sales, meas- sales teams discussed the "making of the During the three -day meeting, broad- ured the response of consumers to adver- sale" during a panel session. Teams visit casters received an ample dose of issues tising (TV, newspapers and other media) advertisers and agencies to stimulate new affecting the business spectrum: among of all Colonial Stores' supermarkets in the business or to encourage additional them, the threat of further proliferation test area (Durham county, N.C.). spending by existing TV advertisers -or of multiple -product commercials: the nag- "Most significant," he said, "was the perhaps to help solve a particular prob- ging problem posed by the FCC's fairness dramatic increase for Big Star [Colonial lem in the use of television. doctrine when applied to commercial Stores] in consumer awareness, attitude James R. Sefert, senior vice president, messages, and allusions to potential moves and behavior, backed up by sales in- Peters, Griffin, Woodward, Chicago, said against drug advertising on TV. creases as a result of its image TV adver- the team in the Midwest counted up 218 The highlights: tising campaign." Mr. Noll, who in mid - accounts it had called on during the year, In setting the scene for the meeting. December will show the study's results in of which 185 use TV. He said that per- President Norman E. (Pete) Cash noted a presentation to the National Associa- sonal sales calls of this kind benefitted all that spot and network are healthy and tion of Food Chains (whose board of 40 stations, noting that in the Midwest alone local business is moving up, filling the members includes 23 retail executives such efforts played at least some role in vacuum left when cigarette advertising who are either presidents or chairmen of the increase of TV spending over the past was banned from TV. And Albert J. the 25 largest 25 food chains in the coun- decade by Sears, which puts some $40 Gillen, Poole Broadcasting, TVB board try), cited these findings: million in TV; Kraft with $9.5 million in chairman, observed, "TVB's purpose is to Of the five major supermarket chains spot; McDonald's with $25 million in TV; create sales, to attract new advertiser dol- lars to television, more new dollars, more old dollars -we don't care, just more dollars will do." Gar K. Ingraham, national retail sales -promotion and advertising manager of Sears, Roebuck, disclosed at a session with newsmen following his acceptance of the TVB "advertiser of the year' award that Sears plans to increase its TV budget nationally next year (its fiscal year ends Jan. 30, 1973). Mr. Ingraham said that at present Sears' four advertising agen- cies involved with handling TV billings nationally (Foote, Cone & Belding: Ogilvy & Mather: McCann -Erickson, and J. Wal- ter Thompson) have been asked "to look into TV specials that would fit into our In attendance. At the Television Bureau of Advertising meeting were (I to r) Jack merchandising timing cycle ... and come McGrew of KPRC -TV Houston, newly elected chairman of TVB; Gar K. Ingraham, national up with something for us." retail sales promotion and advertising manager of Sears, Roebuck & Co., and retiring In response to an inquiry, Mr. In- TVB Chairman Albert J. Gillen of Poole Broadcasting.
Broadcasting Nov 20 1972 18 You let go with it. There's one sure -fire method for putting pow into cer- tain commercials. Animate them with color film. Because animation is one of the strongest attention -getting tech- niques you can use. "But;' you ask, "in tiese hard times of cost -conscious clients, isn't animation an expensive way to go ?" The answer is "No!" Hard to believe, but an animated film spot costs less than an average spot using living, breath- ing people. That wasn't true a while back but it's true today. With animation you can let your imagination go as for as it will take you, and at the some time h t hard at the market ypu're after. Of course, film is the best way to animate, hands down. Now about that spot you were thi -king of doing with the stand -up Egi announcer... EASTMAN KODAK COMPANY Atlanta: 404/3516510- Chcagc: 312/654 -5300: Dallas: 214/3513221: Holly- wood: 213/464 -6 31. New York 212/262-7100; Son Francisco: 415/776 -6055 ONE NAME THAT GIVES YOU TWO ADVANTAGES IN CATV FINANCING
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Samuel L. Eichenfield. Vice President Loren N. Young, 105 West Adams Street Vice President Chicago, Illinois 60690 or Crystal Lake, Illinois 60014 (312) 346-2300 (815) 459-5000 You let go with it. Theres one sure -fire method for putting pow into cer- tain commercials. Animate them with color film. Because animation is one of the strongest attention -getting tech- niques you can use. "But;' you ask, "in these hard times of cost -conscious clients, isn't animation an expensive way to go ?" The answer is "No!" Hard to believe, but an animated film spot costs less than an average spot using living, breath- ing people.That wasn't true a while back but it's true today. With animation you can let your imagination go as far os it will take you, and at the same time hit hard at the market you're after. Of course, film is the best way to animate, hands down. Now about that spot you were thinking of doing with the stand -up Es announcer... EASTMAN KODAK COMPANY Atlanta: 404/351.6510 Chicago: 312/654 -5300: Dallas: 214/351 -3221: Holly wood: 213/464-6131. New York: 212/262 -7100: Son Froncis =o: 415/776-6055.
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Samuel L. Eichenfield. Vice President Loren N. Young, 105 West Adams Street Vice President Chicago, Illinois 60690 or Crystal Lake, Illinois 60014 (312) 346-2300 (815) 459-5000 Seven -Up with $13.5 million in spot. All fairness in the areas of commercials, en- these advertisers, he said, spent negligible tertainment programing and public serv- or modest amounts of money in TV pre- ice announcements. CBS does not accept viously. commercials or public- service announce- Mr. Sefert said the team in the Mid- ments on controversial issues and he west was concentrating on "a piece of the cited specific examples of what in his direct -mail business which accounts for judgment, constituted a controversial $3 billion "; and on such advertisers as issue. United Airlines, which, he said, is print - He cited, for instance, the case of oriented: on United Van Lines and Na- South California Edison, which wanted to tional Food Stores. He said that North- build a nuclear plant. Although no men- west Orient Airlines in Minneapolis had tion of the plant proposal was in any started spot -TV activity last year and had commercial for the company, CBS sta- increased it this year and that Encyclo- tions would not clear the spots because pedia Britannica was on the verge of a the matter was on the ballot and, there- "breakthrough" in the use of television. fore, a controversial issue. Mr. Miller Gene Mitchell, director of marketing also noted that, while public- service services, RKO Television Representatives, spots for the United Fund are usually New York, said his team in the Northeast approved without much thought, the (mostly New England) reported much of talk. Norman E. (Pete) Cash (I), United Fund drive in Dayton, Ohio, had the effort was placed behind TV indoctri- Table president of the Television Bureau of Ad- indeed become the target of rival charity nation of brand managers in large compa- vertising, directs the attention of George groups. He emphasized that broadcasters nies (most, he said, are print- oriented) H. Merritt, advertising manager, Milton must keep a close watch on their particu- and in correcting the lack of understand- Bradley Co., a speaker at TVB meeting. lar communities, since no organization, ing, "even in the biggest corporations," not even a charitable one, is immune to of spot -buying procedures. He also which do not explicitly dis- controversy. work being accomplished commercials stressed in the cuss controversial issues do not invoke Mr. Miller also discussed the provoca- area of direct- response advertising. tive first episode of this season's All in In vice the fairness doctrine. (false)" other areas, Virgil Day, presi- Other questions on the quiz: the Family, in which Archie Bunker made dent, business environment, General Elec- a station presents one view- a response to a TV editorial against gun - tric, discussed his company's program to "When point on a controversial issue of public control legislation, "and made a fool of meet consumer demands for "better" or in its area, the fairness doc- himself." Mr. Miller said that requests "quality" products while continuing to importance trine obligates it to afford equal time to for right -of- response to this episode will fulfill wants for quantities of goods. local George representatives of significant opposing have to be worked out between H. Merritt, advertising manager, cor- CBS stations and dissenting groups. Milton Bradley Co., (games) described viewpoints. (false)" 25% answered his company's use of network and spot rectly. And Victor Ferrall, partner in the TV, which represent 92% "If one side of a controversial issue Washington law firm of Koteen and Burt, of total budget, been only via spot an- or $4.6 million. Most of the remaining has presented predicted: nouncements, the station must discharge 8% is in radio. events included "Fairness is going to get very, very Other by making spot a special award made to Martin J. Neeb its fairness obligation hot, particularly in response to commer- Jr., executive director, who accepted for announcements available to the opposing cial spots and the right to free spots to 41 correctly. the Lutheran Church -Missouri Synod side. (false)" % answered respond to commercials." He urged A can rely on material in (Christmas Is, a half -hour station broadcasters not to rely on commercials syndicated which deals di- program carried in its second year in entertainment programs and PSA's to satisfy the fairness doctrine, with issue to show 1971 and 439 stations), and a panel rectly a controversial but rather to use their programing. Mr. on computer systems. Appearing on that a balanced treatment of that issue. (true)" Ferrall also cautioned them to "pay par- panel were Jack Finlayson, vice presi- 30% answered correctly. ticular attention to last- minute heavy spot dent, Broadcasting Computer Services, "Where a station affords opportunity buys," or a potentially controversial spot Colorado Springs; James Rupp, vice to respond to a sponsored broadcast, and could get on the air causing problems the president, marketing, Cox Broadcasting, where the responding organization claims station was not prepared to handle. inability to pay, the station may require New York; and Norfieet Turner, Data The panel moderator was Richard Communications Corp., Memphis. the organization to substantiate that claim when it is known to be spending Block, vice president and general man- large amounts of money promoting its ager, Kaiser Broadcasting, San Francisco. viewpoint on other stations in the com- Now, class: TVB gets munity. (false)" 31% answered correctly. TVB ups six. Harvey Spiegel, vice a lesson in fairness "A guest on a woman's cooking president and director of sales and show surprises the hostess by interjecting marketing, and William B. Colvin, VP, Session at annual meeting is tested a personal attack on the character and member training, Television Bureau on members' knowledge of doctrine; integrity of a third person. The FCC's of Advertising, New York, have been and no one's at head of the class personal- attack rule requires the licensee named senior vice presidents. Co- to advise the attacked person and offer incident with the appointments, TVB Television Bureau of Advertising mem- an opportunity to reply. (false)" 29% said it has consolidated all of its bers were in for a surprise when they answered correctly. sales activities, with national, local got to the afternoon panel on "The Fair- "A station endorsing candidate A, and retail now under supervision of ness Doctrine: How Stations Live with and thus obligated to offer reply time to Mr. Spiegel. Tom McGoldrick, direc- It." They were given a quiz with eight candidate B, may require that candidate tor of retail sales, and Jim Frost, di- true -false questions, all dealing with B appear through a spokesman rather rector of local sales, now report to situations involving fairness. An average than personally. (true)" 24% answered Mr. Spiegel. In other appointments, of only 32% of the members answered correctly. four on executive staff were named each question correctly. And 80% of the Warren Zwicky, attorney for Storer vice presidents: Beverly Keene for audience got the first question wrong: Broadcasting, devised and discussed the creative services, Walter M. Vetter, "The fairness doctrine may be applicable quiz. It was presented at the outset of the for technical services, and Prem to a particular situation even though a panel session. The results were tabulated Kapur for member services (all three controversial issue is not involved. and presented at the end. formerly were directors of their de- (false)" D. Thomas Miller, president of CBS partments), and Henry P. Hayes, for- A high of 60% got the last question Television Stations Division, explained merly assistant secretary- treasurer, right: "Except for cigarette ads, product how his stations dealt with questions of to vice president and treasurer.
Broadcasting Nov 20 1972 21 They lacghec at J r blue sky" We proved our abi'i-y to innova e when createdated c unique rada mobile unit for se 1 928i O ideas .. uni we started to rise, 19 National Open in Mirneopolis anc provided the first live coverage of c golf tournament. I ke wit, live coverage of an unforgettable balloon-gondola welding.
Alwats ready b se; the pace on nest. trenc :, we ,e-e the first TV station in the Upper hidw-st, NBOTV's first affiliate and the first in full -col' 1948 broadcast nc in -he ration. HANG THE PASI.
WE'RE FRAMING THE FUT
KSTP KSTP KSTP TV AM FM Minneapolis- Minneapolis - Minneapolis - Albuquerque St. Poul St. Paul St. Paul
KOB KOB AM FM Albi.querque Albuquerque Cypress Gardens
We've come a long way since our founder, Stanley We know it's a fast -changing world. But our goal remains
E. Hubbard, pioneered one of the first autonomous com- the same as it was nearly 50 years ago . . . to provide mercial radio stations in 1924. In those 49 years, we've continued innovative, responsible, "gold seal" service to grown from one small voice to eight powerful communica- our ever -growing markets. tors, expanding our circle of friends every step of the way. That's why in both radio and television, from Minneapolis - We're proud of our past, our growth record and our many St. Paul to Albuquerque to Tampa -St. Petersburg to Cypress firsts. But we say "hang the past," because we know it's Gardens, Hubbard Broadcasting is on the move ... fram- what we do today that will make us great tomorrow. ing the future. Hubbard Broadcasting
KSTP -TV KSTP -AM KSTP-FM KOB -TV KOB-AM KOB -FM WTOG -TV WGTO -AM Minneapolis- Minneapolis- Minneapolis- Albuquerque Albuquerque Albuquerque Tampa- Cypress St. Paul St. Paul St. Paul St. Petersburg Garc.ens Robert A. Schneider, Burke Marketing success, and an increase in passivism. TV ads in cluster Research, White Plains, N.Y., said tests ARF President Paul Gerhold called for his company conducted among some a "joint attack on the remaining problems don't lose luster 1,700 female heads of household in 12 connected with measurements of the dol- cities in October showed that, in so- called lar output from advertising." That was just one message to ARF "commercial cluster," the position of a He called specifically for the formation session in N.Y. that also heard commercial has little or no bearing on its of a committee "of interested people" to upbeat reports from ARB and TVB success in being remembered by the au- prepare papers on (1) a summary of the and calls for enlightened research dience the next day. present state of the art, including Asso- But as the commercial sequence pro- ciation of National Advertisers analyses A report on gains made by a supermarket gresses, he said, audience drops off. of the successes and failures of different chain through the use of image advertis- From its experience over the years, he approaches; (2) an analysis and assess- ing on television and another on the ef- said, Burke estimates that 70% of view- ment of critical problems related to ad- fects of clustering TV commercials were ers are in a position to see the average vertising measurements and (3) a plan among the highlights of the 18th annual commercial under the present system but for action, covering the possibility of col- conference of the Advertising Research that clustering the messages, as is done in lective sharing of data, or of establishing Foundation in New York. some countries, would bring a 16% drop separately funded programs for designing The Nov. 13 -14 sessions, which drew a in that figure. and testing facilities for this purpose. record attendance of 900, also heard In the opening day's keynote address, about the makeup and TV- viewing habits Charles Overholser, senior vice president of the largely unknown group that has of Young & Rubicam and the conference For all to see unlisted telephone numbers or no tele- chairman, dealt with broader problems phones at all. The message: They tend to facing advertising researchers -as did a NARB, in latest revitalization move, be younger, have smaller families and number of subsequent speakers -in line establishes `open policy' on public higher incomes -and spend more time with the conference theme: "Where Do disclosure; new members also named watching television-than do families in We Go From Here ?" listed telephone households. Said Mr. Overholser: The advertising industry's self -regulatory Dr. Leon Arons, research vice presi- "By 1970, polls on attitudes toward organization last week initiated a new dent of the Television Bureau of Adver- advertising reached new lows ... as ad- "open policy" on all of its decisions in tising, told how Big Star discount super- vertisers and advertising researchers, we cases involving truth and accuracy in na- market stores, a division of Colonial need as never before to evaluate our own tional advertising. stores, improved both consumer attitudes course of action in the light of social The action by the National Advertising and sales in a test using the unconven- trends, not only so that we can serve our Review Board, approved at a meeting tional (for supermarkets) approach of principles well, by adjusting to underly- held in New York last Wednesday (Nov. image advertising on TV in conjunction ing social trends beyond our control, but 15), came two months after NARB with traditional price/ item advertising in also we must ask ourselves what can we instituted a policy of publicly disclosing newspapers. The test was sponsored do with those tools that are at our com- complaints against commercials, subject jointly by TVB and Colonial Stores and mand, to guide the direction of these to the approval of the advertiser (BROAD- was conducted in January and April of trends toward the realization of a Good CASTING, Sept. 18). this year in Durham county, N.C. Samaritan -whatever that is." The new policy was announced at a Dr. Arons said the tests showed "sig- In a luncheon address, Vance Packard. news conference attended by Charles W. nificant increases." which "were linked author of "The Hidden Persuaders," "The Yost, NARB chairman: William Ewen, directly to exposure to the television cam- Status Seekers" and most recently "A the board's executive director: Roger paign," in "housewife awareness of Big Nation of Strangers," described "chang- Purdon, vice president of the National Star advertising, salience and favorable ing lifestyles in the 1970's," including Advertising Division (NAD) of the attitude" as well as in Big Star sales. Re- some of special interest to advertisers. Council of Better Business Bureaus: sults of the test also were reported at Among them: A decline in interest in per- Herbert M. Cleaves, president of the TVB's annual meeting (see page 18). sonal possessions, resistance to corporate National Advertising Review Council, the Some findings about the composition personnel moves (increasing with the board's sponsoring organization, and Wil- and habits of so- called nonphone homes number of working wives resisting their liam Tankersley, executive vice president -those without phones or with unlisted husbands' reassignments to locations less of the CBBB. Chairman Yost, former U.S. numbers -were presented by Rupert R. favorable to the wives' professions), a ambassador for the United Nations, who Ridgeway, research vice president of redefinition of what constitutes personal presided at the conference, said the policy American Research Bureau, at one of 24 individual sessions scheduled on the ARF conference's closing day. BAR reports: television- network sales as of Oct. 29 Mr. Ridgeway reported on tests of ARB's "Expanded Sample Frame" tech- CBS $520,778,200 (36.2 %); NBC $472,080,200 (32.8 %); ABC 5445,658,200 (31.0 %)* nique for getting nonphone homes into Total Total minutes dollars survey samples through the use of "occu- week week pant" mailing lists (BROADCASTING, July ended ended 1972 total 1972 total 1971 total 31). The findings were somewhat inci- Day parts Oct. 29 Oct. 29 minutes dollars dollars dental to Mr. Ridgeway's main message, Monday- Friday which was that the tests showed the ESF Sign -on -10 a.m. 99 $ 598,200 3,212 $ 19,184,200 $ 19,313,200 technique works in TV surveys and that Monday- Friday it will be tested in radio surveys begin- 10 a.m. -6 p.m. 1,016 8,759,500 41,726 297,438,000 267,535,200 ning early next year. Saturday- Sunday Tests in Los Angeles, he said, com- Sign -on -6 p.m. 337 6.109,100 13,323 171,850,400 136,099,500 pared a sample of ESF households with Monday- Saturday a sample selected by standard procedures 6 p.m. -7:30 p.m. 92 2,091.700 4,042 74,014,200 from the telephone directory. Among 61,835,500 findings reported, Sunday other having to do pri- 6 p.m. -7:30 p.m. 14 marily with response rates, was that total 351,300 573 12,769,900 16,908,400 weekly viewing was higher in the un- Monday- Sunday listed /no- telephone homes: The average 7:30 p.m. -11 p.m. 429 23,958,200 17,023 779,805,900 744,083,800 number of quarter-hours viewed weekly Monday- Sunday by the ESF sample was 154.4 as against 11 p.m.- Sign -off 148 2,281,800 6,489 83,454,000 58,835,400 142.2 for listed -telephone households. Total 2,135 $44,149,800 86,388 $1,438,516,600 $1,304,611,000 In another of the multiple sessions, 'Source: Broadcast Advertisers neoorts network-TV dollar revenues estimates.
Broadcasting Nov 201972 24 A delightful series of children's books comes to life every week on the Corinthian Stations.
The "Let's Read and Find Ojt" science ers in a valuable learning experience each week, books, published oy Thanas Y. Crowell Co., as it helps satisfy their curiosity about the world have been capturing :he imaginations of chil- around them. dren for years. And now the Corinthian Television Stations 3oth Ccrinthian and Thomas Y. Crowell are bringing youthful audiences a series of 26 Co. are members of the Dun & Bradstreet Group. half -hour programs based on these popular books. THE HOW DO YOU KNOW, produced by KHOU- CORINTHIAN TV Houston, begar last spring on ail five Corin- STATIONS RESPONSIBILITY thian Stations. Each program features Sara IN BROADCASTING Simmons, gifted teacher and headmistress of KHOU -TV a Houston elementary school, guiding guest KOTV youngsters through tun -to -do science experi- * KXTV ments. * WANE -TV HOW DO YOU KNOW involves young view- e WISH -TV
CBS
HOW DO YOU KNOW is available For syndication. Contact Corinthian for screening. Some plain talk pollution from a
Let's clear the air. brisk for most of the two decades. This is especially true When you make steel, you're like the proverbial in highway construction where large amounts of earth sitting duck. And anybody can take potshots at you. must be graded and moved, creating much dust and From the number aimed at Republic Steel, our fight particulate matter. against pollution must be one of the best kept secrets Progress Is being made. in Cleveland. With more people, more power consumption, more That's why we're running this ad. automobiles and trucks, more construction, and more $143 million spent in all plant cities. industrial activity, one would have reason to expect Republic Steel gives far more attention to the total substantially more air pollution. environmental control situation than is generally But this is not the case. recognized. In fact, Republic has been among the leaders The conclusion is inescapable that progress is being in the steel industry in environmental control spending. made. Despite the burgeoning activity of the area, Since 1950, Republic has spent more than $143 million Clevelanders are enjoying a cleaner atmosphere than for environmental control in plant cities, a considerable before. We think Republic's air quality control program portion of it in the past seven years. Facilities under has contributed significantly to this result. construction or in the engineering stage will add another Additional air quality control projects. $11 million this year. In addition to the substantial progress made over the 7.5% of shipments. 10% of pollution control dollars past several years, we're starting on another program In a normal year, Republic accounts for about 7.5% directed toward controlling some of the remaining air of steel industry shipments. Yet Republic has spent or emission problems connected with our operations. committed more than 10% of the industry's environmental When our current program is completed, we'll be well control dollars. We believe this indicates that we are, on our way to having an even cleaner steelmaking complex at the very least, as responsive to the problems as are in Cleveland. We will still have some areas requiring our competitors. attention. But, on balance, we will have reduced our emissions to the atmosphere to the lowest practicable $53 million spent here. level within the framework of present technological and Our Cleveland District plant is our largest facility. economic resources viewed from the overall good of the So a substantial part of our total environmental control community as well as the company. expenditures have been made here. In the period since 1950, we have spent more than $53 million (almost as 11 new projects. $13 million. much as was collected last year by the City of Cleveland The first part of our program involves 11 different in general property and income taxes). Water pollution projects plus a number of studies necessary to evaluate control accounts for $29 million of this total. Air quality the feasibility of additional control systems using control accounts for another $24 million. evolving technology. There's not the slightest doubt that these many 1. Convert to the use of an alternate supplemental projects and the dollars they represent have made a fuel for steam generation at our West 3rd Street significant contribution to cleaner air and water in the Power Station. This should substantially minimize Cleveland area. emissions of particulates and sulphur. Greater Cleveland Is bigger. 2. Add a fourth bank of precipitators to the Basic Greater Cleveland has a much larger population Oxygen Furnace melt shop and upgrade the Open today than it had in the early 1950's. The number of Hearth system. motor vehicles registered in Cuyahoga County has nearly 3.4. 5. Reduce miscellaneous smoke and fumes in the doubled. Electric power consumption in the county was BOF shop resulting from: three times as great in 1971 as in 1950. There's even more a. Reladling molten iron from blast furnaces. industrial activity in and around the county. b. Charging iron into the BOF. Cleveland continues to be a city of heavy industry. c. Tapping finished steel from the BOF. Urban renewal and other construction activity has been 6. Install a system to eliminate dust which gets into the air during the filling of lime storage bins in the BOF building. NOTE: A large -space version of this ad appeared in Cleveland metropolitan and suburban newspapers this fall. Similar ads in 7. Modify charging methods on coke oven batteries to this series are planned for other cities in which Republic makes achieve better control of emissions. steel. This is our way of telling our employees and neighbors about industry's side of the environmental control problem. 8. Institute a developmental program to reduce the sulphur content of coke oven gas. about Cleveland's sitting duck.
9. Install another mist suppressor at another coke oven be careful not to put any segment of our nation's quenching station to reduce the fallout of water industry in an untenable competitive position. droplets. Our resources to continue to make expenditures of 10. 11. Reduce emissions from scarfing machines by the scope discussed here are not unlimited. And the costs adding: of maintaining and operating such facilities are already a. Electrostatic precipitator at our 44 -inch blooming penalizing our operating costs to the extent of several mill. dollars per ton. b. Electrostatic precipitator at our 18 -inch billet mill. In these days of intense domestic and foreign Appropriations for the projects listed above represent competition, all of us must balance what a dollar will do combined expenditures of about $13 million, a major for us and what priority should be given to its use. addition to the $24 million already spent for air quality Again this year, for instance, foreign steel imports control at our Cleveland District operations. are continuing at a high level. This continues to cost American steelworkers jobs. And American steel More to come. companies dollars. (Some of which could be used to Even with the expenditure of $13 million for the 11 expand environmental control capabilities.) projects listed above, there will still remain areas that Sure, we get blamed for a lot of Cleveland's pollution. need attention. These are areas where there's no present But there is another side to the story. technology for satisfactorily dealing with emissions. Or where the technology is either changing or not yet developed to a point that expenditures for control For even more facts and figures on our air and water quality control programs, write for our free information kit. Republic Steel equipment can be made with confidence of solving the Corporation, Public Relations Department, Cleveland OH 44101. problem. To stay abreast of the technology, however, we have appropriated additional funds for extensive engineering feasibility studies relative to these problems. Water quality control. Another S11 million. In addition to our air quality improvement and control measures, we are continuing the job of getting our water quality control program in the same degree of order. Again, much has already been completed. Our huge treatment plant on the Cuyahoga River processes 100 million gallons of water per day, equivalent to the consumption of a city of 500,000 people. New waste water treatment facilities have been built for the blast furnaces on both sides of the river. Other installations include a coke-plant water dephenolizer, an approved pickle solution collection system, a plant for recycling and cleaning soluble oils, and many more installations. These water quality control facilities in Cleveland rank with the best in the country. They represent an expenditure of more than $29 million. And completion of future programs, including new water treatment facilities inside the steel plants, will cost an additional $11 million Last year was one of the worst years in the steel business. Yet Republic Steel spent 24% of its at least. total capital expenditures to fight pollution in Our programs are ambitious. Cleveland and other plant cities. Bill Boyer, President of Republic Steel, tells When our programs are completed, we will have a exactly what his company is doing in Cleveland cleaner operation. And we know we already have a good to help clean things up. one. We believe that good progress is being made in improving the quality of Cleveland's air and water. And We live here, too. we're committed to doing what we can to continue that improvement. The bounds of economic reason. All of us want the cleanest environment we can have within the bounds of economic reason. However, we must Ilepubuicsteel covers all decisions made by NARB, its he received The Pulse Inc.'s "1972 Man ing was the subject of a three -day hear- panels and NAD. (NARB, run by a 50- of the Year" award, Mr. Lowey sug- ing by a group of church leaders, held in man board, acts as the court of appeals gested that the advertising industry is Washington. Sponsor was the National on complaints initiated with NAD.) going to have to mature, particularly as Council of Churches of Christ in the NARB began revising its procedures more agencies go public. "The sooner we U.S.A. and policies in September following an begin learning how to sell ourselves, even Despite the effort to elicit testimony of increase in critcism which was climaxed half as well as we sell the products of witnesses on the morality of drug ad- by the resignation of Leroy Collins, our clients, the sooner others will begin vertising, it was again the possible re- former governor of Florida and also to look at us as the businesses and busi- lationship between drug advertising and former president of the National Associa- nessmen that we really are," he said. the tragedies of drug abuse that was in tion of Broadcasters, from the 50 -man Clinton E. Frank is one of 18 publicly - the forefront -just as it has been in hear- board. In resigning, he had advocated an owned advertising ayencies. ings and comments by Senator Gaylord overhaul of procedures as well as policy. Mr. Lowey was presented with the Nelson (D-Wis.), Senator Frank E. Moss Since that time NARB has moved swiftly Pulse award -given annually since 1941 (D- Utah), Representative Paul G. Rogers to accomplish the revisions. to those who have made significant con- (D- Fla.), and the National Commission Mr. Yost said last week that NARB tributions to the broadcast advertising in- on Marijuana and Drug Abuse. first had to "create the machinery" and dustry-for his role in the development The NCCC panelists, who included that now "we have the self- regulatory of advertising for Toyota, the second Cynthia Wedel, president of the council, mechanism" to permit what Mr. Cleaves leading car import in the U.S. (see "Mon- and William Thompson, stated clerk of called "greater visibility" of the self - day Memo," page 13). Mr. Lowey, based the United Presbyterian Church in the policing activity. in Los Angeles, is the first West Coast U.S.A., were told time and again that Also announced were several appoint- agency executive to win the award. there is no hard -and -fast, proved rela- ments of new members to the NARB tionship between drug advertising and board. Dr. Carolyn Shaw, professor of drug abuse. economics, Wellesley College, and former But they also heard a vivid, almost U.S. Senator Charles E. Goodell (R- TV gets villian role evangelical call for a complete ban on N.Y.), replace Mr. Collins and Norman drug advertising from FCC Commis- Cousins, publisher of World magazine, Nicholas Johnson -who termed who did desire at church group's sioner not a second term because TV the "principal pusher to a junkie na- of demands on his time by the new publi- well as from Warren Braren, cation. were hearings on drug ads tion"-as Both men appointed as now an associate director of Consumers members from the public at large. Johnson and Braren strongest Union and formerly manager of the New Six new advertiser members, all with in criticism of medium, although York office of the National Association national corporations, were appointed to television has some defenders of Broadcasters Code Authority. Mr. NARB. They were William A. Bartell, Braren, among other things, challenged vice president, communications and The gathering push to proscribe drug ad- the testimony of NAB President Vincent merchandising, Celanese Corp., New vertising on television perceptibly moved July before the Na- York; T. Wasilewski last J. S. Fish, vice president, ad- another step forward last week, putting tional Commission on Marijuana and vertising and marketing services, Gen- into jeopardy $300 million in TV rev - Drug Abuse (BROADCASTING, July 24). eral Mills, Minneapolis; L. S. Oliver Joy, enues-as well as an estimated $30 mil- No media representatives testified at president, medicinal products division, lion in radio revenues. because they said Consumer Products Miles the hearings, principally Group, Lab- But where other thrusts have been they had made their positions clear at oratories, Elkhart, Ind.; Fred W. Heckel, based largely on the implied causal rela- before the marijuana and vice president- advertising and promotion, earlier hearings tionship between over- the -counter drug drug -abuse commission. Even the newly United Air Lines, Chicago; William advertising and drug abuse, last week's Advertising Review vice corporate formed National Carpenter, president, re- consideration was directed theoretically it was not ready lations, PPG Industries, Pittsburgh, and Board declined, saying toward the ethics of drug advertising. yet to discuss general policy. R. S. Wheeler, vice president, advertis- The social responsibility of drug The tone of the hearings was estab- ing and marketing services, Best Foods and the media for drug advertis- by Dr. Michael C. division of CPC International, Engle- makers lished at the outset a S.C., physician who wood Cliffs, N.J. Watson, Bamberg, is chairman of the panel. Dr. Watson stressed in his opening remarks that it was the ethical aspects of drug advertis- ing that were of interest to the panel. He Agencies must sell wondered whether the public is using agencies, drugs indiscriminately "as panaceas for all human conditions of tension and says Frank's Lowey stress...." He said he was interested in Pulse's 'Man of the Year' claims learning whether drug advertising is con- poor quotations on advertising stocks tributing to the lowering of individual are industry's own fault tolerance to suffering, physical and emo- tional, "thus paving the way toward a Although the stocks of most U.S. publicly - society in which individuals will not con- owned companies sell at 15 times and front serious social problems because the above in earnings ratio, advertising - process is painful ?" agency stocks are "hard put" to reach And, Dr. Watson added: "Does the this level. Why is agency stock lagging? information value of drug advertising The advertising industry's "absolutely justify the increased costs to the con- horrible job" of selling itself is at fault, sumer made necessary by large advertis- according to Tom Lowey, president of Predictable. FCC Commissioner Nicholas ing budgets ?" Clinton E. Frank Inc. Johnson lived up to his maverick reputa- He, and the other members of the "Primarily because of the unfortunate tion last week. Testifying before the hear- panel, got answers on both sides of the and highly distorted image ad agencies ing on drug advertising sponsored by the questions. have, and because we deal in so many National Council of Churches of Christ in From one viewpoint, two professors intangibles, Wall Street is very apprehen- Washington, Mr. Johnson started his pre- sive about us," Mr. Lowey said last week. pared statement with a headline- catcher: ( "Broadcast Advertising" continues on Speaking at a luncheon meeting of the "We've got a drug problem in America. page 55. A "Special Report" on children's Advertising Club of Los Angeles, where Its called television." television begins on page 31.)
Broadcasting Nov 20 1972 28 ' a'
' tNIIC-TV/PITTSBURGH
Communierions Service of Cox Broodccsling Corporohon 1x BROADCAST TG CORPORATION ITATIONS WIIC TV Pittsburgh, NSB. AM.FM'TV Atlanta, WHIG AM. TYDcytcr,YSTC AMFMTV Charlotte, WIOD.A AIA.FM Miami, RTVU San FranciscorOaalano TV-for-children that parents love.
Most children's television isn't what adults they're interested) and the words they read want to have their kids glued to. have meaning. But at The Post -Newsweek Stations we've Doing /Being, produced at WTOP -TV, is a proven that television can inform as well platform for communication with Washing- as entertain. Parents are applauding our , ton teen -agers. It's con- efforts. cerned with real Miami area pre -schoolers people doing real have joined WPLG's things. It's conver- production of sation and contro- Arthur & Corn- versy about issues pany, a 60 -min - that range from ute daily primer politics to pill - that takes 3 to 5 popping. year olds out of Produced in dif- their environ- ferent cities, these ment and into a world of things that fly and 3 ` / programs are seen crawl and walk on all fours, a world of color on all 3 Post -Newsweek Stations. But that's and form. Arthur and Company is a travel not all the Post -Newsweek Stations are guide, a dictionary, a kaleidoscope of sights doing to improve the quality and and sounds to intrigue caliber of children's the youngest mind. programming. In our In Jacksonville, locally produced and WJXT is experi- originated shows for menting with a new kids, we've clustered kind of teaching commercial mes- tool - television. sages eitherbefore Reading is de- or after the pro - signed to help 8- 1 gram. In this way a to -13 -year olds child's concentra- learn to read and 4111W.1.41111 ton is not interrup- love it. We've ted. We've also labeled all our programs by taken an old -time serialized thriller, super- age group -pre-school, grade school, and imposed words and symbols in stop- action teenager, so that parents can pick and sequences, and then provided youngsters choose between programs. with a word for word script. Now they can At The Post -Newsweek Stations, children's read along with the show (or ahead of it, if television has come of age.
THE POST-NEWSWEEK Stations WTOP -W- Washington. C. WJXT-7V- Jacksonville, Florida WPLG -TV Miami, Florida Special Report
rw r
News for the kids from a clown ( "Corky ") and a puppet ( "Scoop ") on KSD -TV St. Louis.
Many local stations have no children's sent to local stations across the country, programing of their own. What others both commercial and noncommercial. Television call "children's programing" may he a They are representative of the efforts that collection of old syndicated series. Some many more - -- though by no means all - stations even list as "children's programs" stations are undertaking to reach children for children: a variety of series that were originally from preschool to high school. shown in network prime time -Green The theme of children's involvement There's more Acres, The Munsters. Andy Griffith and is emphasized on a show produced for the like. But many others are making sus- the Post -Newsweek television stations tained, serious efforts to produce at least (wrt.G Miami and WJXT Jacksonville, than may one local children's show of real distinc- both Florida, and TOP -TV Washington). tion. This sampler shows what some of The program, Doing /Being, tries to in- meet the those efforts look like. troduce 10- to -17- year -olds to the world eye If there is a common thread running around them by looking at different kinds As an FCC threatens sanctions through them, it is the recognition that of jobs and professions, at unusual proj- and militant mothers keep up attack, genuinely "educational" material need ects people have undertaken in their broadcasters loosen show budgets not he presented with a stern face and a spare time, and freewheeling talks with and tighten advertising controls; pointer. The more interesting local shows, young people. The focus, always, is on survey finds them doing more now like their national counterparts, are con- "people who are making a difference in than they may be credited for sciously trying to produce both a learning the world." Featured on the show are experience and a good time. That was the Denny Meyers, a former school teacher Television programing and advertising di- theory behind Sesame Street, which-- - who is also an actor, director and de- rected to the young are subjects of in- three years after its advent -- remains the signer; Ernie Fields, an entertainer and tensifying dispute. standard against which other programs ventriloquist; and "Cockroach," a pup- Prodded by Action for Children's Tele- are judged (see page 50). it is the theory pet. The one -hour program is shown vision, which started as a coffee break for hchind all real education, at any age and every Saturday on the three stations. a neighborhood of Boston housewives any time. Another Post -Newsweek show, this and has become a fixture on the national The programs vary widely in cost: one for the 5- and -under set, is called scene, the FCC is cum rapped in a major some may require several hundred dol- Arthur & Co. It uses a gallery of puppets inquiry. The pressure is on for an in- lars per program, some about $50. The to act out episodes from a young child's crease in the quantity of children's pro- amount of commercial time also may life: questions of sharing toys and graming and a reduction if not prohibi- vary, from nothing to perhaps 16 min- friends, making and keeping commit- tion of the advertising it contains. utes. And the formats are almost as ments, and being thoughtful of others. At the television networks experts have numerous as the programs. But the best In addition, the magazine -format show been hired and program budgets enlarged of them share a concern for children features songs, games and explorations to elevate the standards of the children's and an awareness of that most widely in the world of animals. Arthur & Co. is shows of Saturday and Sunday mornings. quoted of statistics-that an American produced at WPI.G and taped for use at At television stations, which have gen- who graduates from high school has spent the other two stations. erally been thought to he doing little pro- more time watching television than in the WRTV Indianapolis combines its local graming of their own in the juvenile field. classroom. children's effort, Uncle Uri'.s Treasure, there is more activity than has met most The following examples of interesting with three follow -up efforts off the air. eyes. The situation is described in this children's programs were taken from the The program itself is aimed at the 7 -to- and ensuing stories. results of a BROADCASTING questionnaire 12 age group: its plot revolves around a
Broadcasting No 20 t972 31 When a low - priced broadcast camera looks like a good buy, keep right on looking.
Take a good look inside. Check out the optical alignment and causing deteriora- design and construction features. tion of picture quality. Then think about what they mean in Circuit modules are easy to get at, too. terms of reliability, maintenance, and And they're totally solid state for com- long -term picture quality after the camera pactness and long life. has been put to a lot of hard, daily use. And the TK-630 is made for portability Look at the RCA TK-630 color camera. -withaplug -in detachable viewfinder and The heart of its optical system is a sim- carrying handle that make it easy for one ple one -piece sealed prism rather than the man to carry. ordinary arrangement of mirrors. There are other quality features which It's simpler to maintain; stays in per- set the TK -630 apart: Calibrated fect alignment; eliminates the second- test pulse; built -in encoder with col- ary reflections that even slight or bar generator; automatic pulse contamination of mirror sur- timing; deflection failure protec- faces can cause. tion; electronic lens capping, And for stability, the entire optical easy setup. And many more. system is mounted on a sturdy bed - The new low price is the first plate for extra rigid support of pickup thing that looks good about tubes, lens and prism. the TK -630. The result? Less shock and vibra- But by no means the last. tion. Extra dependability. And pictures Ask your RCA Representative, that stay sharp and true. or write for new brochure. RCA Components are easily accessible Broadcast Systems, Bldg. 2 -5, Cam- so maintenance is fast and sim- den, N.J. 08102 ple. The pickup tubes for ex- ample, can be replaced in two minutes. Without disturbing the New TK-630 color camera Look for rugged construction. An extra measure of Look for versatility in field or studio use. Plug -in design integrity. Sturdy circu t boards take hard viewfinder quickly detaches for easy portability. knocks. Premium componerts for extra life.
Look for optical efficiency. Sealed dichroic prism Look for maintainability. Interior components And rigid optical bedplate produce brilliant color easily accessible for maintenance. Rear-loaded, pictures with quality that lasts and lasts. lead -oxide pickup tubes forquick change- without disturbing opticigIl alignment. essentially a loose kindergarten format, All material is written by high -school -age assembled in Baltimore by Romper Room Junior Achievers who were selected for Enterprises Inc. for children between the their humor and imagination. ages of 2 and 6. Five days a week, 52 Noncommercial WBGU-TV Bowling weeks a year, the company sends to its Green, Ohio, also has a program written franchisees a new script, which it has as- and reported by children -in this case, a sembled in consultation with educators. At news program. the local station, the "teacher" -who (as Titled News Six and staffed by was "Miss Sally" at WMAR -TV Baltimore, sixth graders, the show is pictured) has been selected jointly by rep- oriented toward the resentatives of the station franchis- students' school and community, and is and the to viewed ing company encouraged to adapt that designed be by other fourth -, -is sixth -grade students script in her own words, so that one idea fifth- and and teach- ers in the comes out in 83 slightly different ways at area. The students gather the various stations. news and write stories, and station staff members provide the film visual The show's stories and games and other for sup- activities are designed to serve generally port. While the selected student news- educational purposes, readers practice and finally tape their but there is no sus- show, tained effort to improve the child's their classmates are given a tour of ability the watch to deal with concepts or other such learn- studio and then the taping of the show. which varies in from five ing tasks. In the words of Bert Claster, length to 10 president of Romper Room Enterprises, the minutes. show is organized generally around the Noncommercial WQLN Erie, Pa., ap- idea that "education is fun," and there's plied the principle of "let the people a lot of emphasis on the fun. decide" to its local children's program. Each day, six children -all 4 or 5 years In this case, of course, the "people" A TV standard. Romper Room is not quite old -join the teacher in the studio. If all were children -so the station assembled a national program and not exactly a local goes as planned, their televised "school" a group of children, between the ages one. It is not totally educational and not sessions will involve the home audience as of 8 and 15, to create their own weekly merely fun and games. But whatever it is, they do the studio guests. Mr. Claster's half -hour television series. The children this durable children's program (its 20th organization has not otherwise been deeply were picked from a list of about 400 ap- anniversary comes up early next year) re- involved in that kind of activity; his other plicants: the names of the rest were put mains among the most widely viewed chil- current television efforts -both produced in a file, from which guests for individual dren's shows in the country. by a companion firm, Claster Enterprises - shows may be drawn. Gradually the 12 The show is presently seen by about are two bowling programs, Pinbusters and permanent unpaid "staff" members set- three million young viewers on 83 stations Bowling tor Dollars. But if the success of tled on a format for their 10 weekly in this country (many more watch it in Romper Room is any indication, he is ap- half - hours: They will express their Canada and other foreign countries). It's parently doing something right. thoughts and feelings about one general topic for each program. Topics chosen so far include America, creative arts, music, environment, friendship, history hostess, Mimi Cazana, who receives filmed visits to interesting places around and science. Adults provide general pro- "gifts" of treasures of knowledge from Houston, such as a candle factory or the duction guidance- making sure, for ex- "Uncle Uri," the world traveler. Each Goodyear blimp; these emphasize things ample, that a finished program comes to weekly half -hour show develops one that the children at home can visit for something like 28 minutes 42 seconds - theme -perhaps the exploration of a themselves. The field trips are narrated but the ideas and execution are worked particular country, perhaps a particular by the children. Many programs include out by the children. The resulting pro- subject such as self -acceptance or the a guest who visits with the children. In gram will be launched in January under five senses -through original story line, cooperation with Houson's public schools, the title Kids. music and special film. Sundown's Treehouse is including handi- The station works with a local public capped children among its guests on the WC PO-TV Cincinnati, a Scripps- Howard library, children's museum and high show. station, bills its two local children's pro- school on three follow -up projects. Read- The "treehouse" format may be seen grams as the nation's longest-running ing lists on show topics are distributed on several stations around the country. entertainment and public -affairs shows The AI Show, which throughout the city, children are invited Another example is KB MA-TV Kansas for children. Uncle to see special exhibits and items featured City, Mo., where 41 Treehouse Lane oc- as you may have guessed is the enter- on "Uncle Uri," and high -school students cupies a daily midafternoon slot. The tainment vehicle, is now in its 23d year study children's programing on commer- show, which has originated troni 36 on the air. "Uncle" Al Lewis -who is cial television in cooperation with wRTV. different locations on video tape, uses also the station's art director-and his wife KGMB -TV Honolulu broadcasts a two - hostess and puppets to help give children Wanda have been the show's hosts hour, Monday -through- Friday variety a look at the world around them. Inside since it began in 1949. They feature five program called Checkers & Pogo. Con- an Air Force cargo plane, 100 feet up major characters, with a special visit tinuing features include "On the Go," on a fire department snorkel truck, a from one each day: the scarecrow, Cap- tain the Red a film /voice -over trip to some interesting, French pastry shop -these are just a few Hook pirate, Chief Feather, educational location in town, and "News - of many places the show has been. Farmer Jones and Ringo Rango the cow - In watch," the live a top the Achievement boy. addition, there are there char- broadcast of news Members of Junior acters story, directed to children. A variety of group in South Bend, Itid., put together on every day: the Dog, Lucky the live inserts, cartoons and special features a weekly satirical revue broadcast over Clown, and Toby the Elf. The show has also round out the show. The programs cost WNDU -ry there: it goes on the air as added special features on such sub- S500-750 each and may carry up to 16 Beyond Our Control. Everything from jects as science, geography and history, minutes of commercials per hour, but incessant commercials for "Flax Flakes, as well as a segment on numbers and the the station says 12 is the usual figure. the cereal shot from contented cows," to alphabet. A studio audience of 40 to 50 a KPRC -ry Houston runs a noncommer- a soap opera, "As The World Squirms," children day joins the festivities. cial children's program, Sundown's Tree - to a film -clip commentary on violence Play It Safe, a public -affairs show for house, based on content developed by accompanied by the Beatles' song, "Hap- children, is now in its 22d year. Produced children and the show's producer, Gert- piness is a Warm Gun," may find its by WCPO-TV in cooperation with the Cin- rude Barnstone. Much of the show fea- way into the show. The format also cinnati Police Force, the show teaches tures children talking to children, or to makes room for on- location film reports, children about safety by using a game their "alter ego," Sundown. There are animated segments and studio tapings. format. A life -size gameboard charts the
Broadcasting Nov 201972 34
tD sTurFi Thousands of kids visit us every year. And they get involved! They learn ... play ... have fun ... tour our station! They join "Professor Kool" (Stu Kerr) on camera and at personal appearances all over town! They enjoy our "Romper Room," "Professor Kool" and other children's programs at home. We've been working with -and fcr -kids for a long time. Some of our "Romper Room" participants are now secor.d generation! Teaching and entertaining children is part of our long-term commitment to the families of Maryland.
"Romper Room" 9 AM Monday through Friday "Professor Kool" 9 AM Saturdays
In Maryland Most People Watch WMAR -TV m TELEVISION PARK, BALTIMORE, MD. 21212 Represented Nationally by KATZ TELEVISION course from "school" to "home." A com- ing the popularity of the game. At WLVA- The Magic Door is the only live daily puter -like number board determines the Tv Lynchburg, Va., the idea has been children's program in Washington. number of moves a contestant may make. adapted for third -graders on Kiddie Kol- Geared to children in the 3 -to -6 age The action is decided by the squares on lege. Three youngsters on each of two group, the program is seen weekday which the players land: "short cut" teams answer questions and try to ac- mornings on WMAL -TV and offers crafts, squares, penalty squares and "play it cumulate the most team points. A team story-telling, elementary science, music safe" squares on which contestants must can return up to four consecutive weeks. and information about animals. The answer safety questions correctly or lose Whistle Stop is an example of how the show's all- black, all- female staff plays their turn. The team with the most entertainment- education mix can be down animation and tries to bring the players who reach "home" before the adapted for the local level. The show, "real world" to children through tele- end of the show is the winner. seen on wsry Charlotte, N.C. is espe- vision. A bit of entertaining education for cially assembled for the pre -schoolers of Our Playmates, on WLBT Jackson, children even finds its way into what that area. It incorporates places and Miss., has a black teacher -hostess with would normally be commercial minutes. characters that are familiar to Carolina an integrated group of children as a On KPLR -TV St. Louis, the station and children. With original music, puppets, studio audience. It is a Monday- through- nearby Webster College developed a clowns (who teach such subjects as Friday program that is "designed to be series of "spots" to be inserted in 30- or phonetics and mathematics), and a spe- child -centered and activity -oriented." The 60- second breaks during afternoon chil- cial set- designed to represent an old program tries to stimulate at -home pre- dren's programs. They're called "Mind - railroad depot in the Piedmont region. schoolers to participate in a variety of stretchers," and cover everything from The show tries to be educational without daily program activities, ranging from evolution to friendship. At the Kaiser seeming to be. The station uses two 90- lessons in motor activity, to art, to "con- Broadcasting station, they're called "Snip- second commercial breaks and carefully cept formation," to free -play activities. pets," and range from 30 seconds to two screens the commercials, but station Rocketship 7, on wKnw -Tv Buffalo, minutes. Experimental 60- second featur- spokesmen go out of their way to empha- N.Y., mornings is a 90- minute live studio ettes called "Look -Alongs" are broadcast size their conviction that commercials and cartoon program. The host, Dave on WGN -TV Chicago. The bits have no belong on the show. "The show was de- Thomas, is aided by his robot friend, necessary connection with the quality of signed with a commercial format," a Promo, and a large cast of puppets. The afternoon programing-on Kaiser's KBSC- spokesman says, "because WBTV feels it viewers are guided through many features Tv Los Angeles, they're likely to appear is a legitimate function of the successful including weekly segments with the Buf- in The Three Stooges or Speed Racer - commercial TV system, so long as the falo Museum of Science, the Buffalo zoo, but they've won acclaim from teachers in special concerns about influence on chil- and the Buffalo and Erie county public their own right as, for example, "excel- dren are observed by carefully regulating library. Rocketship 7 Gazette, a daily lent discussion starters" that "may lead both type and quantity of commercial newscast for children, is also featured. the kids to do more research." presentation." The station also offers a Other features have included: a filmed Opinions still vary as to whether the quite different kind of chilrert s program, trip to witness how doughnuts and hot "test your knowledge" format measures Fred Kirby's Rascals Club, featuring Fred dogs are made and how a newspaper is anything substantial, but there's no deny- Kirby, the "singing cowboy." printed. Other subjects covered have been Cape Kennedy, Colonial Williams- survey, the Cox Broadcasting Corp: Everyone, it burg and Disneyland. Cincinnati conference. owned, nonnetwork -aligned station has The Maryland Center for Public Broad- seems, has held a seminar to ex- devised two locally produced programs casting (wMrR Baltimore and wciB change opinions and prejudices about for its children audience. Salisbury, Md.) produces Hodgepodge the state of children's television. But The Charlie and Humphrey Good Stuff now WCPO -TV Cincinnati is in the Lodge, a daily half -hour nature series Hour, which started last January, re- a practical aimed primarily at the 7 -to -10 age group. process of organizing portedly is the highest -rated children's On each program the hostess, "Miss way to improve children's TV -a show, locally produced, in the San Fran- Jean," and two young guests examine workshop that will bring together cisco Bay area. It uses what KTVU Vice pro- some aspect of the world around us." practitioners, ideas and actual President and General Manager Roger the country. The shows, which use both indoor and grams from around Rice calls "the chocolate- covered spinach In cooperation with the University outdoor sets, cost about 5500 per half - method" of programing or educating and hour. They are seen on the Eastern Edu- of Cincinnati and the National Asso- informing children while entertaining ciation Broadcasters, the station is cational Network and on 12 other non- of them with well -produced cartoons. planning to hold the event early next commercial stations across the country. Charlie and Humphrey, a horse and a year at the university. The modern 7'111, Uncle Jay and Packer Jack Show, hound, are two puppets. They report the facilities there will permit participants now in its 20th year, is 60 minutes of news of the day, introduce the cartoons, "to see what's being done, varied entertainment for the 4 -to -I4 set, actually talk with people who do interesting well to hear about how they're shown on KT8C -TV Austin, Tex. Among as as things, present nature films. Some of the doing it and with what resouces," in the numerous features are the appear- segments on the program include a wild- the words of a station spokesman. ance of a representative from the Texas life series, two daily newscasts, tips on The event will run perhaps two - Memorial Museum, who brings a wide how to use the library and what books to and -a -half days and involve between range of objects from the museum for read and information on how the elec- 500 and 1,000 people. The station discussion and display, and visits from a tion process works. On Fridays, Charlie hopes the workshop will not only representative from the Natural Science and Humphrey suggest to children where spotlight actual examples of current Center of the Austin Parks and Recrea- to take their parents for the weekend. children's programs, but also permit tions Department, who appears on the Occasionally they even review movies. the collection of useful nationwide program with a live animal. Consider- Krvu's other locally produced pro- data about children's television. able time is devoted to many annual gram, Mi Casa, Tu Casa, is a bilingual events and drives in central Texas. presentation designed to introduce chil- Topics range from bicycle safety to a Gene London. On Cartoon Corners, he dren to the culture of Spanish -speaking discussion with a local game warden plays a part -time reporter who digs out big people. It's also designed to he easily un- about gun laws. stories and lets his audience know what derstood by either English -speaking or WSVA -TV Harrisonburg. Va., is now he's learning as he learns it. On the Gene Spanish- speaking children, with cast mem- airing a program developed by the Ap- London Show. the atmosphere is more bers changing the language frequently palachian Educational Laboratory Inc., relaxed as he tells stories, demonstrates from Spanish to English. Children are of Charleston, W. Va. Around the Bend. simple scientific experiments, takes taught songs, the Spanish alphabet and a half -hour show seen Monday- through- filmed "tours" and enjoys and shares games that can be played either in Eng- Friday, is especially designed to reach other diversions. lish or Spanish. A popular segment is the rural pre -schoolers of Appalachia. Something from KMOX -TV St. Louis is short stories about the history of early The early- education approach consists The Young Reporters, in which high - California. The hostess -teacher on this of three related elements: a mobile class- school editors interview newsmakers in a weekly Sunday morning program recently room, daily television lessons and indi- six -part series. From the same station offered to send Spanish -alphabet cards to vidual guidance through a weekly visit comes St. Louis Zoo, a four -part series any viewer. To date the station reports of a professional who works with the whose mine speaks for itself. All these sending out some 1,500. mother and child. are seen on the five CBS -owned stations. Krix San Francisco, faced with a chal- Children's News is a three- days -a -week All five Corinthian television stations lenge to its license last November by a show that has been on KOLN- TV /KG1N -TV are running How Do You Know, a week- local watchdog organization called the Lincoln, Neb., since 1963. The five - ly science series for children from the Committee on Children's Television, last minute segments are written, filmed and first through third grades. Produced by March introduced a weekly half -hour produced by the news departments. K iiou -ry Houston, the show presents prime -time series about children, for chil- The series attempts to help young (7- basic scientific facts and principles in dren and produced by children. Among 12) viewers understand world events. It easy -to- understand fashion. Under the other segments, Whatcharnacallit features is usually produced on film, taking the guidance of hostess Sara Simmons, a pro- films and video tapes produced by chil- viewer behind the scenes of the topics fessional teacher, guest youngsters per- dren. It discusses problems of concern to under discussion. form simple science exercises and experi- children. and allows young viewers to Everything from the lives of animals ments. The show is seen on KHOU -TV. visit local areas of interest and interview and birds to proper etiquette and man- K oTv Tulsa, Okla., KXTV Sacramento. local personalities. It profiles children ners in the lives of human beings is fair Calif., WANE-TV Fort Wayne, ind., and who have excelled in some achievement. game for The Flop Mop Family, a week- WISH -TV Indianapolis. The hosts and performers on the program ly show for the 7- and -under set on WKYC- Every child likes to hear stories read - are children. The program itself is aimed TV Cleveland. Featuring two puppets - and on The Story Lady, at KOTA -TV Rapid primarily at 8- to -I2- year -olds. Flop, a long -eared bulldog, and Mop, a City. S.D., that pastime is given a video Krix also has devoted special pro- young red -haired boy -and hostess twist. Children are invited to the studio graming to informing children of world Beverlec Smith, the 30- minute Sunday to hear the story lady read from a book: events. Immediately after President Nik- morning show includes songs and stories. meanwhile slides, illustrations and some- on's trip to China, the station, a CBS -TV A wide variety of young people's fare times acting -out of the stories by chil- affiliate, made it possible for children may he seen on the CBS -owned television dren accompany the readings. The stories from San Francisco area schools to ask stations. Originating at WCBS -Tv New are selected in cooperation with the pub- questions of network anchorman Walter York are The Mother Goose Assembly, a lic library and the story lady appears fre- Cronkite and of Robert Wussler, exec- four -part folk -rock musical revue based quently at the library and schools. Station utive producer of special events for CBS on the classic rhymes, and The Patch- officials say the show is a critical success News. In a half -hour special entitled work Family, a magazine- format chil- but is commercially unsuccessful; it often "What Do People in China Wear, and dren's show with everything from Afri- runs unsponsorcd. can folk stories to "creative physical A year ago, KTVU Oakland -San Fran- Pictures and descriptions of noteworthy exercises." From WCAU -TV Philadelphia cisco conducted an extensive survey on local children's TV specials and comes The Gene London Show and Car- the viewing likes and dislikes of children, series appear on the following four toon Corners General Store, both starring their teachers and parents. From this pages. The text continues on page 42.
Broadcasting Nov 20 1972 37 1.
7. 8.
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Broadcasting Nov 20 1972 38 1. An authentic early 20th century drug store is the scene, and 12- year -old Sean Denahar the young man, in this shot from "This Child of Ours," a special presenta- tion on WCVB -TV Boston. It is part of a series of specials dealing with New Eng- land children from birth to 12 years of age. 2. Host Bob McAllister talks to a youngster in his audience during a day in the life of Wonderama, produced at WNEW -TV New York and shown on five of the Metromedia stations. 3. A news program designed especially for children in the primary grades- that's The News Machine, presented on the Maine Public Broadcasting Network. 4. Songs, games and perhaps the wildest title of any children's show around: That's Git Box Tickle, on KRON -TV San Francisco. 5. Host Rex Trailer pauses in front of May- flower Ii, moored at Plymouth, Mass., dur- ing an episode of Earth Lab, a Group W Productions series. 6. The old- fashioned matching of wits has never lost its popularity as a television ve- hicle. This particular show, High -Q, pits teams of high -school students against each other on KGW(TV) Portland, Ore. 7. Two helpful puppets, Charley Horse and Humphrey Hambone, offer daily newscasts and information services and serve as hosts for a cartoon during The Charley and Humphrey Good Stuff Hour, seen on KTVU- (TV) Oakland, Calif. 8. Fred Kirby (the "singing cowboy ") and Uncle Jim are two frequent visitors on 4. Whistle Stop, a localized education /enter- tainment mix on WBTV Charlotte. 9. There are no commercials, but plenty of interesting projects and places to see, on Sundown's Treehouse. And the children do plenty of the showing and telling on this KPRC -TV Houston program, as witness the pictured episode in which children are teaching Sundown how to shave. 10. Mr. Monty and Dohickey (he's the "dir- ty old man "), plus cartoons, games and "Little Rascals" films, are on Monty's Ras- cals, on WFBC -TV Greenville, S.C. 11. This is the longest- running public- affairs show for children to be seen anywhere in the country. Play It Safe, a production of WCPO -TV Cincinnati, uses a game format and other diversions to get across the mes- sage of safety to young children. The police- man shown in this scene is one of many who appear on this show. 12. Danny Meyers, whose experience en- compasses both teaching and theater, is a regular part of Doing /Being, the Post - Newsweek stations series for 10 -to -17 -year- olds. Here he's involved in a "rap session" with guests on the show. 13. Here's another news show geared for children. Meet part of the "Elementary Newsteam" of KTTV Los Angeles (I -r): Ben Hunter, KTTV personality and the show's producer; Alyson Moore, 10, entertainment editor, and Anthony Rodriquez, 11, sports editor. 14. Children's show personalities come in all varieties. This one, obviously, is a hobo -Hobo Kelly by name, from KCOP -TV Los 13. 14. Angeles.
Broadcasting Nov 20 1972 39 Broa dcasting Nov 20 1972 40 1. KHOU -TV Houston produces it, and all five Corinthian Television stations run it. It's called How Do You Know, a science series for children in the first through third grades. 2. A learning experience for pre -school children is the daily goal of Our Playmates, a production of WLBT(TV) Jackson, Miss. 3. This show isn't even on the air yet, but you get an idea of what it'll look like - and who'll be in charge -from this scene. The program is called simply Kids, and the ideas are in fact dreamed up and executed by the kids, 12 of them. They were care- fully picked by noncommercial WQLN(TV) Erie, Pa., to implement its idea that a pro- gram for children could be well put to- gether by children. 4. In the same spirit, For Kids Only on WBZ -TV Boston turns the action over to youngsters in its area. Here a group is shown questioning Roger Fisher, from Har- vard University Law School -the author of Dear Israelis, Dear Arabs. 5. Flop, the bulldog, and Beverlee Ann Smith, the hostess, are part of the fun and games on The Flop Mop Family, a produc- tion of WKYC -TV Cleveland. 6. Firemen demonstrate their equipment to young people on an edition of The Magic Window on WVIA -TV Scranton, Pa. 7. WDSU -TV New Orleans has told chil- dren a lot of stories over the last 20 years on a program called, appropriately enough, Let's Tell A Story. The show is put together in cooperation with the New Orleans chap- ter of the Council of Jewish Women, which prepares the scripts and acquires the tal- ent. At the production level, the station gets into the act for original presenta- tions of classic stories like Cinderella.
8. Sheila Thomas, part of the all -black all - female staff of The Magic Door, is shown visiting a day care center during the pro- gram on WMAL -TV Washington. 9. Roanoke county (Va.) librarians read stories to an audience of pre -school chil- dren on Story Corner, seen weekly on WBRA -TV Roanoke. 10. "Children's Special: The President's Game," provided an acted -out explanation of the political process to young viewers of KPIX Los Angeles. Here "Gallant Gus," a presidential candidate, prepares to lay a little political rhetoric on his audience. 8. 11. The kinds of questions that most con- cern children 5 and under are acted out by puppets and otherwise brought to life on Arthur & Co., a presentation of WPLG- (TV) Miami. Shown here is a session with children from Operation Headstart. 12. Serendipity is the word on KNBC Los Angeles, and Jonathan is the name of the orangutan the show is visiting. The scene is from a trip to the Los Angeles Zoo. 13. It's a throbbing, lip- synched rendition of "Your Graduation Means Goodbye," an old rock -n -roll hit. It could be almost any- thing on any given day as teenagers put together a weekly satirical revue, Beyond Our Control, on WNDU -TV South Bend, Ind. 14. The Everything Show on WNBC -TV New York covers territory as broad as its name. Featured here is Irene Cara (r) a 13 -year- 13. 14. old singer.
Broadcasting Nov 20 1972 41 Text continues from page 37. her real name, the same woman has argued Why Are They Sending a Panda Bear ?" against the kind of reforms demanded by the station filmed children asking their groups like Action for Children's Television. questions in San Francisco and Mr. With the support of her station, she has Cronkite and Mr. Wussler answering prodded the American Women in Radio and them in New York. The two segments Television to affirm its opposition to ACT, were edited together. More recently, and in letters and speeches has defended presidential politics was the subject of commercial television's right to be com- another KPIX children's special. "The mercial-to run commercials in children's President's Game" attempting to simplify programs. She has even defended the right the political process by permitting chil- of children's personalities to endorse com- dren to act out their own presidential mercial products, in the face of widening campaign on a giant game board. opposition to that practice, including its Metromedia's nonnetwork affiliated prohibition by the National Association of Broadcasters TV KTTV Los Angeles also presents a regular code. program for children produced by chil- As a personality, "Happy Raine" is a dren. Saturday afternoon's weekly Ele- long -time favorite in Charleston. Her show mentary News (it's repeated on Sunday AntiACTivist. The woman in Indian cos- is the only locally originated children's mornings) focuses on items of news in- tume is both a children's television per- program in eastern South Carolina. During terest to school children in the Los An- sonality and a children's television activist its 13 years on the air, she has made count- geles area. The program also includes of sorts. As "Happy Raine," she appears less personal appearances at schools, hos- regular feature segments and special regularly on WCSC -TV Charleston, S.C., pitals, parades and other functions. Her events coverage. The "elementary news" where The Happy Raine Show offers films, latest effort: a soon -to -be released album reporting team, for the most part, was interviews with children and assorted Indian of Indian legends for children, called "Tales recruited out of the Los Angeles area lore and legend. As Lorraine Lee -Benner, from the Tepee." school system. They range in age from 9 to 11. A community involvement fea- ture, The Guest Reporter of the Week, in- try. The nationally syndicated half -hour W. Clement Stone -David E. Bradshaw vites young viewers to send in stories of show, which made its debut in January, productions. their own reporting, with illustrations in recently was renewed for a second season "The series aims at imparting one solid crayon, painting or photograph. of 50 programs. It uses a musical- enter- thought, one eternal truth, in each of Km also is the flagship station for tainment format to educate young people its daily episodes," notes executive pro- The New Zoo Revue, an educational pro- on how to be more caring, constructive ducer Stephen W. Jahn. "It aims to edu- gram for children that is carried on the and concerned about the world in which cate by example, to entertain through other Metromedia stations as well as in they live. The program is a presentation its characters, music and humor, and to more than 100 markets across the coun- of Los Angeles -based Funco Corp. and bring about acceptance through sim- plicity." WcvB-TV Boston is pouring $500,000 annually into Jabberwocky, but its goal is not to produce an extension of the classroom. The show presents for 6- to -11- year -olds a central theme each day, six Quadrant Communications, Inc. days a week, and explores it from many points of view as a child might be ex- We are vibrantly alive and are reaching TV. posed to it. Through a series of sequences out for films for kids that average about four minutes in length, and through all forms of audio and video We hope next year to take a full page. expression from location film to anima- tion to interviews, the child gets a per- spective that an electronic medium is uniquely equipped to provide. Some of the themes have included: love, music, brothers and sisters, machines and in- ventions, dance, trash and junk, being creative, being sick and having fun. Four regular characters, all portrayed by ac- tors with extensive theatrical experience, give continuity to the show. The Avco Broadcasting Corp. stations arc airing a series of five television spe- cials this year. The first, TV /The Child, was shown in September and aimed spe- cifically at parents; featured were Joan Ganz Cooney, president of Children's Television Workshop: Jon Stone, pro- Quadrant Communications, Inc. ducer of Sesame Street; Andy Ferguson, producer of the Electric Company, and 575 Madison Avenue George Heinemann, vice president of children's programing for NBC. Other New York, New York 10022 programs in the series are aimed at a broad range of children, from 6 to 18. Phone: (212) 688 -6900 "Four Children," aired last month, ex- plored America through the eyes of four A group committed to the improvement of communications to and From this generation young people -a black boy from the ghetto, an Appalachian girl from the mountains, an Indian from the South- west, and a Mexican- American from a
Broadcasting Nov 20 1972 42 If you grew up in Cincinnati, your favorite TV show grew up with you. Twenty -two years ago, Kevin and kids. Acded science, geography, his- home feeling is important in program- Connie McBurney appeared on the tory to its magic and make -believe. ming. And after all, what's closer to Uncle Al i.ewis show. Live in their own But one thing never changes. Being home than kids? hometown. Now the McBurneys have part of a live show Is exciting for kids. The Scripps- Howard Broadcasting kids of their own. Recently they took A real learning experience. And fun Co., WEWS (TV) Cleve- them to visit Uncle Al. Still live from for parents. And that's what makes land, WCPO -TV Cincinnati, Cincinnati. Uncle Al run. And run. And run. To be- WMC, WMC -FM, WMC - Kids have changed a lot in a gen- come the longest running daytimer for TV Memphis, KIEW (TV) eration. So has the Uncle Al show. It the tricycle set in the country. Tulsa, WPTV (TV) West grew up to keep pace with today's Scripps- Howard thinks this close -to- Palm Beach, WNOX
4. CRUM HOWARD Knoxville. Scripps -Howard hits home. Although judged unfit for occupancy, this house and Last February more than 8,000 poor families in Joplin, others like it were still bringing thei landlords monthly Missouri, nearly went hungry. KODE -TV and Radio found rental payments from welfare agencies. Then WREX-TV that money for the Commodity Food Program had been in Rockford, Illinois, got involved. We told the story in denied because the county was "almost bankrupt." But filmed reports that stunned the city's conscience. The KODE discovered that enough money remained to keep city council resolved to move 50 families into public the food distribution program going. In reversing itself housing. The city housing authority was pressured to the county court said, The court took this action be- build more low -rent, scattered -site homes. cause of demands made on it by the news media and welfare recipients ..."
Represented nationally by HR Television, Inc. Represented nationally by Avery -F nodel, Inc. At the Gilmore stations we'll ruffle some feathers when we have to. Because we know that to make our communities better places to live olAt we have to bring problems into the open. And at times that means stirring things up a bit. So we do more than merely report the news. We make it happen. Through tough, investigative reporting. Provocative editorials. The Gilmore group. Involvement
resulting in community action. James S. Gimore, Jr. President
Pigeon Creek in Evansville, Indiana, is dangerously pol- When Hurricane Agnes hit Harrisonburg, Virginia, this luted. So WEHT -TV went on the offensive. We took city summer, travel was out of the question. But WSVA -TV officials on canoe trips along the channel and presented and Radio traveled. Our news correspondents spent the viewers with filmed reports. Now a clean -up campaign night reporting damage, at times wading through rush- and a $12 million flood control levee are planned. Land ing torrents. WSVA -Radio stayed on the air broadcasting has been purchased for a public green belt park. emergencies and requests for assistance. For outstand- WEHT -TV will continue exposing conditions until Pigeon ing news coverage WSVA- TV -AM -FM was awarded the Creek becomes an asset to the community. UPI Certificate of Merit.
Represented nationally by Avery -Knodel, Inc. Represented nationally by Avery -Knodel, Inc.
THE GILMORE GROUP
WEHT -TV WREX -TV K ODE -TV WSVA -TV KODE -AM WSVA -AM I WSVA -FM Evansville Rockford loplin Harrisonburg Joplin Harrisonburg Harrisonburg lames S Gdmore. t . mesmenr migrant farm family. Yet to be shown dren's television series for young adoles- given by cartoonist -illustrator Bill Kress. are a two -part presentation of the classic, cents, which features visits to a variety Five of the six Metromedia stations Little Women, and Pilgrim Voyage, a of interesting places, and The Everything carry Wonderama, a show for 7 to 13 dramatization of the Mayflower's voyage Show, a half -hour show whose scope is year -olds that is now in its 18th season. through the eyes of a young Pilgrim girl. about as broad as its name. Some of the Games, guest stars, slice -of -life skits in The Avco stations are wLwr Cincinnati, everything includes WNBC -TV science edi- which children participate, and a "chil- WLWD Dayton, WLWC Columbus, Ohio, tor and meteorologist Dr. Frank Field, dren's poll" in which young viewers ex- WLWI Indianapolis and WOAI -TV San An- who explains some basics about science press their opinions are among the fea- tonio, Tex. (example: what is a rainbow ?): chil- tures of this show. It's seen on KTTV Los Examples of the kinds of shows being dren's stories, read by Marilyn larosso Angles, WTTG Washington, WTCN -TV developed at WNBC -TV New York are of the New York Public Library, and Minneapolis, wxtx -TV Cincinnati and See For Yourself, an experimental chil- drawing lessons for the youngsters WNEW -TV New York.
graphics, words and music and also deals brownie points: Fat Albert and the Cosby How networks with broad subjects, under such titles as Kids (Saturday, 12:30 -12:56 p.m.) is a "Bird," "Diamond," "Whistle" and "Ice." cartoon series hosted by Bill Cosby that are upgrading Several segments will use film shot spe- attempts to deal, according to CBS, "with cifically for the program throughout the issues related to values and value judg- weekend shows U.S. and Great Britain, and relating to ments, interpersonal relationships and the ecology and the environment, science and solutions of problems faced by children." No secret in reasons for change: scientific experimentation, parapsychol- to turn off the heat from government An interdisciplinary panel of experts has and quiet mothers' uplift group ogy, transportation and U.S. folkways. been assembled to, as CBS puts it. "as- ABC Afterschool Special (first Wednes- sist ... with the development of central "Brownie- points shows" are what one net- day of the month, 4:30 -5:30 p.m.) em- themes for the series, establish objectives work executive calls them, and more and phasizes drama and entertainment, with for each show and to review the content more of them are finding their way onto the stated aim to "complement grade - as it is written." the children's programing schedules of school activities and classroom work by The CBS Children's Filin Festival (Sat- exploring as science, ABC, CBS and NBC. These shows are such areas literature, urday, 1 -2 p.m.) has 11 new child -ori- designed as "appeasement gestures, and history, current events, the arts and physi- ented feature films on tap this season expensive ones at that," in the words of cal fitness." Two shows have already been from France, Hungary, Russia, Japan. another television executive, "to placate telecast: the Hanna- Barbera production Czechoslovakia, Sweden, Ireland and those who don't think we're living up to of "Last of the Curlews," which depicted England. The continuing hosts for the our responsibilities in the area of chil- the loneliness of the last two living spe- series are Burr 'Tillstrom's Kukla, Fran dren's programing -from the FCC on cies of the Eskimo curlew bird; and and 011ie with Fran Allison. one hand to ACT on the other." "Follow the North Star," a live -action In the News is a series of two- and -a- ABC has five of these brownie- points drama with a pre -Civil War background, half -minute featurettes pegged to current shows on its schedule this season: about a young Northern boy who hooks headlines and produced by CBS News. up with the Underground Railroad and They are televised eight times each Satur- Kid Power (Saturday, 11:30 a.m. -noon, risks his life to free a young slave. Up- NYT) views the world through the eyes day, beginning at 8:26 a.m. and continu- coming is a tongue -in -cheek hour intro- ing of I I neighborhood children, each of dif- until 12:56 p.m., at the conclusion ducing children to the life and work of of regularly scheduled series. ferent origin. One of the show's stated William Shakespeare. Titled "William," goals is to combat prejudice. les based it will be produced by Alexander H. NBC's two shows in this category are: on the syndicated comic strip, "Wee Pals" Cohen and will star Lynn Redgrave, Talking with a Giant (Saturday, 12- by Morrie Turner. Sir John Gielgud and Sir Ralph Richard- 12:30 p.m.), which is a shortened ver- Curiosity Shop (Sunday, 10:30 -11:30 son. sion of last year's Take a Giant Step. NBC a.m.) uses film, live action and music. Multiplication Is is ABC's answer, via calls the show "a value- judgment series Each show is built around a broad theme arithmetic, to Sesame Street's animation for viewers IO to 14 years of age." Each such as laughter, fright, rules, play and of the alphabet. A series of three -minute week a leading personality is invited to the senses. Ray Bradbury, the novelist and shorts, they are spotted throughout ABC's the show to engage youngsters in the screenwriter, has contributed some scripts, Saturday- morning schedule and feature studio in discussion of a given topic. and Henry Mancini is writing the music such titles as "Naughty Number Nine,' Watch Your Child is a half -hour, five - for the program. "Zero My Hero" and "Three is a Magic day -a -week program service offered to Make a Wish (Sunday, 11:30 -noon) Number." NBC affiliates. The series is designed to also employs a mix of animation, film, CBS has three shows that qualify for involve parents with their pre- school
ABC's Michael Eisner CBS's Allen Ducovny NBC's George Heinemann
Broadcasting Nov 20 1972 46 On July 9th we took thousands of kids up in a blimp. How do you make Saturdays more interesting for thousandsbf kids in Southern California? You take them someplace. A place where they can learn new things and have fun at the same time. That's what we do on our Emmy- winning children's show, Serendipity. One week we went to Marineland. Another week we toured the Queen Mary. We visited a hospital, the LA Zoo, and a mine where we learned to pan for gold. We recorded our own voices at Capitol Records. And we took that unforgettable ride in the Goodyear blimp with thousands of kids at home sharing in the fun. Rudi Medina, a Pasadena school principal, is host -instructor on the trips. He also pro- vides lesson plans for teachers to use in class discussions, vocabulary building and follow - up activites for each program. At KNBC, we believe there's room for kids' shows that are more than cartoons and clowns. They should stimulate a young- ster's interest in learning and broaden his understanding of the world in which he lives. Serendipity is that kind of show. KI'BC'. LOS ANGELES An NBC television station
' Nielsen Station Inae, total nomus.July 1972 Auarence ana letal ea dala are based on eslrmales erovraea by the rat ers, serv0es e000lea and are sableo lo Ine 9ranlicavons issued by these services Caprea 01 such oualnrcalrons are 90019b10 000e 1.90.51 children in "learning through play ?' So for instance, there's no limit to what you from the flow of the action or the dra- far, only 16 stations on the NBC hookup can visualize. And cartoons are so matic impact of the story." (including the five network-owned sta- graphic -their information is so easy to At CBS, "gratuitous violence is out," tions) are taking the show, leading one assimilate -that they're used as teaching according to Mr. Ducovny. "I certainly NBC executive to complain that "local tools everywhere in our society, from the have no expertise in this field," he con- stations are more interested in their armed forces to corporate training pro- tinued, "but I've seen no convincing evi- profit- and -loss statements than they are in grams." dence of a link between violence on tele- broadcasting quality children's program- But CBS's cartoons are not meant as vision and aggressive behavior in chil- ing." But an executive at ABC says, training aids. "I'd rather be an enter- dren. A particular child may have a "That show is so dull that if I were an tainer than a teacher," says Mr. Ducovny. tendency to violence, which could be affiliate manager I wouldn't take it "Television really isn't the best medium triggered off by a violent TV show but either." for the teaching of cognitive skills. At its which could also be triggered by any The ABC Superstar Movie (Saturday, best, television for children should be number of other things, including an 9:30 -10:30 a.m.) could be included in concerned with human values, social interfamily fight. Don't forget that the the brownie -points category when it does values. You dramatize a problem and current generation of pacifists, of young shows like its recent two -hour version then suggest alternate ways to handle people who find war abhorrent, grew up of Charles Dickens's "Oliver Twist" (un- that problem. And you set up clearly on a diet of TV violence that wasn't der the title "Oliver and the Artful labeled models for right and wrong be- nearly as controlled as it is now." Dodger "), which nosedived in the ratings havior." ABC's Mike Eisner insists that he's for those two weeks (compared to previ- ABC's young, high -octane vice presi- eliminated all of the straight action - ous superstar -movie cartoons of more dent for children's programing, Michael adventure shows from the network's chil- popular characters like Lassie. Gidget and Eisner, thinks along the same lines. "If dren's schedule. "We even knocked off Yogi Bear). there was a consensus among educators the Road Runner cartoons because of the With the exception of its bow to and psychologists that broadcasters heavy emphasis on mayhem in the show," Charles Dickens, The ABC Superstar should be in the business of educating he says, "although in my mind it's a Movie is a part of the clangingly com- children, I'd probably have to go along harmless show, played strictly for laughs. petitive Saturday- morning no -man's land, with it," he says. "But no such consensus Right now, there's no action program on where the most popular cartoon shows exists. Rather than educate, I'd say broad- ABC that's devoid of comedy. In short, we've are thrown into a hectic ratings scramble casters should stimulate, encourage, pre- acknowledged the pressure -or from which the winner, CBS, cleared a sent moral lessons, and, in a negative maybe 'criticism' is a better word -of $16.5- million profit (less the figures for way, not do programs that contain things groups like ACT, and we're trying to publicity and overhead, which were un- like sadism or excessive violence. I don't change for the better." available at all three networks) in 1970, think it should be our responsibility, for Mr. Eisner claims that ABC has taken according to an FCC -sponsored study of example, to do programing for the deaf, the lead in the behind- the -scenes maneuv- the economics of children's programing or teach Spanish over the air. Specialized ering that has resulted in new guidelines released last July. The runner -up, ABC, stuff like that should be done by local from the National Association of Broad- netted about $7 million, and NBC, third - stations." casters that will cut back nonprograming place finisher in the ratings, also finished material on Saturday acid Sunday from a distant third in profits, with $3.7 The nonviolence syndrome 16 to 12 minutes per hour. ABC and million. NBC have announced they'll be slicing All three children's programing execu- three minutes each off the networks' allo- The latest Nielsen reports for the tives are convinced that the networks cated chunk of commercial time (i.e., 1971 -72 season show the same pattern - have kept their pledge to cut back on from 12 to 9 minutes per hour) and CBS CBS first, ABC second and NBC third. violence. "Violence for violence's sake will chop two minutes off its allocation George Heinemann, the vice -president -what I call unmotivated violence -has (from 12 to 10 minutes per hour). But, for children's programing at NBC, is been eliminated from the NBC chil- in the words of the writer, Christopher beginning to feel the pressure. "Some- dren's schedule," says Mr. Heinemann. S. Wren, who made a study of the sub- how I've been saddled with the reputation "When we do show violence on one of ject, "the NAB was savvy enough to of being a do- gooder, of trying to up- our programs, we include the motiva- postpone the commercial cutback until lift children's programing," he now says. tion behind it. Let's say you provoke me next January, allowing stations to reap "But what I keep stressing to everybody into striking you, then it would be my the lucrative Christmas profits before is that I'm a commercial programing guy, job as a children's programer to show honoring the reforms." and my main focus is on entertainment. not only the blow being struck but also ACT in its newsletter boasts that it has I want to do good, high -quality pro- the provocation and later on the conse- requested that the Federal Trade Com- graming for children but that doesn't quences of this violent dramatic situa- mission eliminate television advertising mean I've gone soft -I never try to tion." directed to children and that it has detract from the dramatic impact or the Mr. Heinemann reached behind his "spearheaded the campaign which result- comedic values of the shows I put on." desk for a large series of stills on a large ed in elimination of vitamin commercials For children's viewing on Saturday morn- storyboard of an episode from NBC's from children's programs." At least part- ings this season, NBC is running seven Saturday- morning cartoon adventure se- ly in response to ACT's agitation, the straight cartoon half -hours, from 8 to ries, Sealab 2020, which showed three NAB has tightened its guidelines on toy 11:30. aquanauts struggling in an underwater advertising, eliminating such things as CBS is even heavier on cartoons than scene. "Two of the three men are trying testimonials, specific product compari- NBC, with eight consecutive animated to restrain the third, who's suddenly be- sons and the camera trickery that make shows on Saturday, running a total of five come violent because of what's called ordinary products look like the value of hours, from 8 a.m. to 1 p.m., but as Allan green fever, or anoxia, in which the a lifetime. Ducovny, the calm, deliberate man who tissues of his body aren't getting enough ACT has lately been directing its fire is head of children's programing at the oxygen," Mr. Heinemann said. "All of at the Saturday- morning advertisers of network, and who seems always to have which is made clear to the viewer, so breakfast cereals that emphasize artificial a pipe clamped between his teeth, says: that he'll be able to make the proper flavoring and high sugar content. None "We gear our Saturday schedule basically value judgments about the violent scene. of the network heads of children's pro- to an age group of from 3 to about 11, And we resolve the violence in this scene graming was willing to be drawn into a and we've found that cartoons are the -we show the restraining of the guy discussion of the content of commercials, most appealing type of programing for who's suffering from green fever, and we although Mr. Ducovny of CBS said, "it this age range. The 3 -to -5- year -olds might show his buddies changing the air mix- could be argued that the cereals them- drop out with live- action programs in ture in his aqua lung to bring him back selves are not important, that what should that Saturday- morning period. But my to his senses. In other words, while we're be looked at is the whole milk and the main argument is that you can do more spelling out all of the motivations be- fresh fruit that the children add to the with animation. In the area of fantasy, hind the violence, we're not detracting cereal."
Broadcasting Nov 20 1972 48 WPIX leads the way THE MAGIC GARDEN MONDAYS, 12 -12:30 PM Our latest success story involves more than ratings- - and the most important results are a half - generation away. Carole Demas and Paula Janis combine teaching and musical backgrounds to reach pre -schoolers in a setting that's educational and just plain fun.
JOYA'S FUN SCHOOL FRIDAYS, 12 -12:30 PM A teacher by profession. Joya Sherrill's concern for the pre -schooler comes naturally. With Luther Henderson and artist - cartoonist Brumsic "Luther" Brandon. it's been an entertaining and educational three years -- exciting in the ratings, too.
WPIXOD NEW YORK Big Bird and some of the other members of the Sesame Street company assemble for the beginning of the series' fourth season.
The show is now on 222 noncom- and royalties from the sale of nonbroad- `Sesame Street': mercial stations and 50 commercial ones, cast materials (such as books, records, and has reached the saturation point in toys, puppets, games, a magazine and a CTW's big act that some cities. In Chicago, researchers syndicated comic strip). found that 95% of the preschool chil- Officials of CTW see that last category no one's followed dren surveyed watch it regularly. A total of revenues-nonbroadcast materials-as of 86% of the preschoolers in New the hope for establishing a permanent, Probably PTV's greatest success, York's Spanish area (East Harlem) are independent base of income. The Ford this children's program has brought regulars too. But the show -designed Foundation awarded the production com- both honors to its producers and originally for underprivileged children - pany $6 million this summer to be used disputes over its educational effects has crossed all sociological lines. over a seven -year period to assist CTW Its effectiveness has been documented in expanding the base of its independent Sesame Street, which began its fourth in an independent study by the Educa- income. "Much of the money will prob- season last week, is no longer just a tele- tional Testing Service of Princeton, N.J. ably go toward establishing some en- vision program. It has become a cultural A test given to children who watched dowment income for the workshop," a event. the program infrequently or never during spokesman said, "but that will be a long More than any other single program, its second year on the air showed a 6% time coming in and won't be an imme- this production of the Children's Tele- increase in basic skills. Given the same diate relief." vision Workshop has proved that tele- test, frequent viewers of Sesame Street For now, CTW must depend on the vision can be used effectively as an edu- showed a 43% increase. government for most of its money, and cational tool. The figures that may be The program has made its impact that money is awarded on a year- to-year amassed in support of that proposition in an environment -public television - basis. Although the funding for 1972 -73 where are staggering. Consider: highly praised children's shows has been set ($9.1 million is the pro- Eighty percent of the 12- million pre- are not hard to find. It shares the sched- jected budget for Sesame Street and The school children in this country watch an ule with Misterogers' Neighborhood, pro- Electric Company), some concern has wQEO(Tv) average of 3.6 Sesame Street programs duced at Pittsburgh, on which been voiced about funding for the fol- each week, according to A. C. Nielsen. the gentle Fred Rogers gives young chil- lowing year. The President's two vetoes dren a living example of how to live in, of the appropriations bill for the Depart- The program is telecast in 48 coun- cope with and learn to trust the world tries and territories; three foreign -lan- ment of Health, Education and Welfare around them; with Zoom, a program out -which also contains CPB's money guage programs are in the works for this of WGBH -TV Boston that is produced by - year. are the source of that concern. "But children for the 7 -to -12 set; and CTW's we're not gravely worried," the CTW It has won five Emmy awards, a own The Electric Cotnpany, a jazzy read- spokesman says. Peabody award, the first award from ing aid for graduates of Sesame Street. Action for Children's Television -a group For all the acclaim they have won, not Over its four years of existence, that finds little else to like in current even these shows have matched the im- Sesame Street has added to its curriculum children's fare -and the Japan award. pact of Sesame. and changed its cast of characters. Its In addition, the show helped win for An estimated $8 million in seed money foreign audience has grown and grown CTW President Joan Ganz Cooney the for the program went into CTW -which and grown. It has been shown more and first Ralph Lowell award, given for con- was then a subsidiary of the old National more on commercial stations (which may tributions to public television. Educational Television -between 1967 not interrupt it for advertising and may Teachers say that frequent viewers of and 1969. The funds came from the put nothing but public- service spots at Sesame Street are better prepared for U.S. Office of Education, the Carnegie the beginning and end). It has won grass- school than are children who watch in- Corp. and the Ford Foundation. This roots supports from groups such as frequently or not at all. Elsewhere, the year's 130 one -hour programs will cost "Citizens ofor Sesame Street" in Shreve- program has fueled many academic about $4.5 million to produce (or $31,- port, La., which was formed to raise battles, stirred condemnation for its "edu- 000 per show). money for the show. cation-as- commercials" style, been praised Of that amount, 60% will come from But due to the program's well- publi- by the President and shunned by the the Office of Education; 15% from the cized success, CTW's fears about future British Broadcasting Corp. As one jour- Corporation for Public Broadcasting; funding remain relatively minor. And nalist put it: "It has ceased to be merely 15% in grants from Ford, Carnegie and although Sesame Street may seem ex- a show. It has become a cause." Mobil Oil, and 10% from licensing fees pensive even by commercial network
Broadcasting Nov 201972 50 WPRO has awry unusual kind of children's program. Its only for kids who've run away from home.
It's no: for kids sitting snug cal police. Its purpose: to broadcast And helping them find out in their rooms. Its for kids who descrip-Jons of runaway children. that a little running away is maybe thought they had enoigh of their And gi4_ parents a chance to say what iheyreally needed tp put them rooms. Run -Away is a one -o- a -kind "Come done. We care." Run -Away back together. program developed by WPRO with is working. Reuniting a lot of the cooperation of The Missing Per- scared kids with a lot of scared sons Bureaus of Rhode Island's lo- parents ARMA DEN( E
One of tie stations of Capital Cities Broadcasting. We talk b people.
r standards, there is another way to view used in the public interest end, and its its price tag. With 9 million children role as big brother begin? The problem Pointer from Pastore. Because of its watching, the total cost comes to slightly is made the more emotional by the vast impact upon children "we cannot over 50 cents per year per child. Viewed knowledge that it is children's minds and set too high a standard for television: in that light, the program that above all psyches that are at stake. nor . .. can we be too conscientious others has broadened children's television The problem is not new. The issues in the manner in which we use it," -and even television as a medium -may were drawn at least 11 years ago, when according to Senate Communications also be the biggest bargain in American then FCC Chairman Newton N. Minow, Subcommittee Chairman John O. Pas- education. in his "vast wasteland" speech, asked tore (D- R.I.). The senator's remarks broadcasters to consider their responsi- were delivered last week as he ac- cepted an award from Morality in Perspective on bilities toward children. "Is there no room the News on television to teach, to inform, to up- Media, a New York interfaith organi- lift, to stretch, to enlarge the capacity of zation concerned with uplifting media FCC's puzzler: our children ?" he asked. "Is there no standards. The award honored his room for a children's news show ex- efforts to curb the amount of sex and Should it move plaining something about the world to violence in TV programing. them at their level of understanding? Is Senator Pastore used the occasion on children's TV? there no room for reading the great to outline his view of a proper moral- literature of the past, teaching the great ity for media. He said it demands Pressured for action by ACT, traditions of freedom ?" "much, much more than restraint which proposed radical reforms, Even before that, of course, the Ke- from the salacious and the libidinous" agency is in a delicate condition fauver hearings in the Senate (followed and that those in the media should by the Dodd hearings) raised questions ask themselves: "Should the audi- To a television broadcaster, a piece of as to whether televised sex and violence ence or readers be better human be- animated film produced with nothirg -the filmed cops and robbers and west- ings for having seen or read what I more in mind than holding a kid's atten- erns -was a factor in the increase in am offering ?" He acknowledged that not program tion on Saturday morning is good busi- what was then called juvenile delin- every or publication can ness, if it achieves its aim. To the child's quency. But until the Minow speech, few be expected to meet that standard, parent, however, it may be, as some have broadcasters thought their role included but added: "It is far more rewarding called it, "candy for the eyes "; to some any responsibility for educating children. to challenge the media to be great child psychologists, something even more More of them do now, of course. The than to warn it of excesses." dangerous -a means for "socializing" the accompanying stories on children's pro- afternoon and early evening most viewer in negative ways. -and graming indicate that. of it, with their parents, in prime time. The conflict resulting from that role - But now, government is considering playing has produced for In all, they devote some 22 hours each the FCC a prob- going beyond exhortation. The FCC has week to television. And while parents and lem as delicate and difficult as any it is obtained industry comment on a proposal psychologists agree that fun is fun, many likely to face: Where does its legitimate submitted by Action for Children's Tele- concern for assuring that feel that children should be exposed to the airwaves are vision that would han sponsorship of chil- something more than what critics often dren's programs, prohibit host selling on refer to as the "mindless" cartoons seen Child Evanierssm F Ì oviship pre- such programs. and require each station on Saturdays and the off -network reruns sents a colorful 30- minute weekly to provide 14 hours of children's pro- -the Petticoat Junctions and I Dream of visit for children of all ages. It's graming each week, with the programs Jeannies that both affiliates and inde- aimed age groups creative and character building. at different through the pendents strip in late afternoons and that day. some stations call "children's programing" Meets FCC and NAB standards. The commission has not endorsed the Network quality. Syndicated by (and that frequently are in fact watched proposal, and there is no likelihood it will by as many children as adults). The com- lrtty,4101 ci 1156, adopt it in anything like its present mercials- particularly those termed "hard rand Rapids. Ml_4958I --1516 form. But the commission has also ob- sell," are another cause for concern. Joan 456-5761 tained voluminous data from broadcasters Ganz Cooney, president of the Children's on their children's programing together Television Workshop, producer of Sesame with their related commercial practices - Street, has likened television advertising all of it looking to possible regulatory to "shooting fish in a barrel " -"a direct action. The move on the part of the com- appeal to consumers who are illiterate, mission is due only in part to the aggres- unemployed, unemployable and depend- siveness and articulateness of the militant ent for their welfare on others" (BRoAD- mothers of ACT. It is due, also, to the CASTING, Oct. 23). sympathy of FCC Chairman Dean Burch The degree of concern children's tele- for ACT's cause, if not necessarily ACT's vision causes some psychologists was in- proposal, and to the realization that there dicated in an article in the November are many parents throughout the country issue of Psychology Today. Two clinical who, as one commission official, in the psychologists- Robert M. Liebert (he privacy of his office, put it, "think that was a principal investigator for the sur- children's television is crappy, what there geon general's committee on television is of it." (The assessment is substantiated and violence) and Rita W. Poulos -in by the 100,000 pieces of mail the com- an article entitled "TV for Kiddies. mission has received in general support Truth, Goodness -& a Little Brainwash," of the ACT proposal.) contend that "any steady diet of television Commission officials point out that the will have a powerful influence on chil- concern is not simply with the animated dren." Accordingly, they urge that tele- cartoons with which the networks supply vision be "programed to socialize our their affiliates during most of Saturday children in positive directions," and say morning. For Saturday mornings con- this is the "only ethical choice." For, they stitute one of the smaller blocks of time add, society is "only 20 years" from children devote to television viewing - either savagery or a more civilized world about 12 %, for children between the --and "television can help propel us in ages of 6 and 11: 14%, for preschoolers. either direction." Each group spends a somewhat larger There is little interest in social engi- amount of its time before the set in late neering at the FCC. But the commission's
Broadcasting Nov 20 1972 52 We're providing a horrible example for thousands of New England children. Dirty Frank has more bad Here at Boston's Channel 5, habits than the most inventive we try to key our local program- child could cultivate. He chews ming directly to our audience. with his mouth open, interrupts And we've found that the New people, washes infrequently, and England audience is bright, well - won't share his toys. But each informed, highly perceptive and day on JABBERWOCKY, very responsive. Children are a Dirty Frank learns his lesson... large part of that audience. and thousands of New England We wouldn't dare give them children learn with him. Six days less than our best. a week, JABBERWOCKY makes it fun to learn ... and WC VB TV BOSTON that's our idea of what BROADCASTERS. children's program- ming is all about.
Represented Nationally By i 1p principal staff aide on children's program- cartoons," one official said, "then CBS same subject; it is tentatively scheduled ing, Elizabeth Roberts, feels that broad- wouldn't be making $16 million on chil- for early January.) casters, "in general," have been ignoring dren's programing." (The $16 million is One idea that has already surfaced in- children's needs-although she does rot believed to be more than the combined volves the prime -time -access rule. The say that the reason is always simply a children's -programing profits of ABC and commission, in the notice of inquiry and matter of neglect or greed. "The money NBC.) rulemaking in which it is reviewing the and talent needed to produce local chil- The attitude this seems to reflect may rule's impact, has proposed an amend- dren's shows are not always available," stem in part from a wish that the prob- ment that would require stations to fill she said last week. "And good syndicated lem was someone else's. For the policy all or some of the time the rule frees children's programing is not there to buy. options available to the commission, in its from the network with specific kinds of So they run Popeye or reruns of network present make -up, seem limited. Not nec- programing, including children's pro- cartoon shows that the networks dropped essarily for lack of authority; the pre- graming, or to encourage such program- because they were too violent." The re- vailing legal opinion in the commission ing by exempting it from the rule's re- sult, she said, is that children do not have is that it has the power to do much of strictions (BROADCASTING, Oct. 30). the options they should. what ACT, for instance, has proposed. There are other ideas in the gestation But she professes puzzlement at the Rather, commissioners, as well as key period: Limit advertising in programing lack of quality children's programing. staff members, generally seem reluctant aimed at preschoolers to the institutional She said she has talked to a number of to involve the government very deeply kind: include in renewal applications a representatives of stations and groups - in programing. As one commissioner put question as to what applicants have done some 15 to 20-about plans for new chil- it last week, "We tread very warily, to determine, and meet, children's needs. dren's programing, "which never gets on when programing issues are involved." There is even one to require stations to the air. Either everybody is doing a big Besides, he said, "government can't say program an amount of children's pro- con job, hoping the problem will go away, what is good or bad programing." graming based on the size of market or else the advertisers who say they want Chances of substantive action seemed in which they are located. quality prcgraming don't talk to pro- to have been damaged rather than aided But that last one, at least, seems an ducers." by the three days of panel discussions the unlikely choice for an agency that is Indeed, there is some feeling within commission held on the subject last reluctant to move government into the the commission that advertisers could month (BROADCASTING, Oct. 9). The programing area. (Commercials may be a effectively bring about a renaissance in commissioners were hoping for what they different matter. There seems to be some children's programing, if they chose to, considered workable ideas, but they feel sympathy at the commission for taking since a relative handful constitute the they received none. Even Chairman the "hard sell" out of advertising aimed bulk of sponsors for children's program- Burch was said to have been disap- at children.) Frequently, members and ing on the networks. Commission officials pointed. "We got more of the panelists' staffers alike talk of the value of "jaw- say they cannot understand why the ad- intuitive feeling," one staffer said last boning" and voluntarism. They note vertisers contend they lack the leverage week. "The people were talking from that the networks have agreed to reduce to bring about changes in the Saturday the gut; we got nothing scientific." (The by some 33% the amount of commercial ghetto. "1f five major advertisers of kids' commission may find more profitable time in their children's programing- - shows told CBS they won't sponsor lousy the oral argument it plans to hold on the from 12 to eight minutes -and that the National Association of Broadcasters code has banned host selling. Of course, voluntarism and jawboning do not always work. Chairman Burch strove mightily last year to bring the three networks into an agreement under which each would air a quality children's pro- gram on an alternate night, but the effort failed when CBS refused to cooperate. And some officials who follow such things say that the peaks and valleys of activity in the children's programing area can be charted by the presence or absence of official heat on the subject. Furthermore, Chairman Burch, after urging broadcasters on to more, and more diversified, children's programing in speeches to the International Radio and Television Society in 1970 and 1971, told the same group months ago that his "jaw- bone had lost its cutting edge, assuming it ever had one," and that, as a result, he would give this subject of children's tele- vision a rest." So what is left? The commission, by its considerable research effort, has made it clear it con- siders children's programing a special area of concern, and broadcasters appear to agree that children deserve special at- tention. But the question remains: How far, and in what direction, can the com- mission regulate broadcasters in the chil- dren's interest without presuming a wis- dom the government does not possess? Maybe early next year, this commission's answer will begin emerging.
This "Perspective on the News" was writ- ten by Leonard Zeidenberg, senior corre- spondent in Washington.
Broadoastmg Nov 20 1972 54 ( "Broadcast Advertising" continues from page 28.) and two industry trade associations em- phasized that there is no scientific proof fheiê"sN that there is a relationship between drug advertising and drug abuse. Dr. Gerhard J. Hanneman of the Uni- 54IanUp versity of Connecticut reported his studies show there is no cause- and -effect connection. And, he added, "calling for a ban on drug advertising seems prema- Ï ture. naive and a somewhat hysterical estreetWith reaction to society's inability to contain drug ahuse." He noted that proscription of cigarette advertising on TV and radio IlappyMachine" has not reduced consumption. Dr. Hanneman's principal studies were on the efficacy of anti -drug -abuse public - Here in Chicago, there's a very 0031/2 Has a Code in his Nose. service announcements. He found, he special new syndicated chil- (Really.) In fact, the format is said, that they do little good because they are presented in a "shotgun" approach dren's show available. It's a a pot -pourri of over 35 sepa- and do not reach the target audience. It half -hour color film show that rate new features that range would be better, he said, to put them on gives kids things to think, in length from 20 seconds to underground FM stations, as well as the make, do and talk about. The alternate press like Rolling Stone, to 4 minutes. And each half -hour reach users. Nonusers, he said, tend to kinds of things kids really and contains from five to eight of prefer listening to top -40 AM stations truly like to think, make, do these features. and watching All in the Family and TV and talk about. newscasts. The show is hosted by the And, he stressed, most individuals in It's a show written for the six college learn about marijuana and am- veteran children's show star, to eleven -year -old market phetamines from friends, not from the Mr. Johnny Coons. And "Uncle media. In other drug categories, how- that features such involving Johnny" and his wonderful ever, the media do play a part in initial segments as Whitney, the awareness, he said. Happy Machine are now avail- Whistling Whiz. (He teaches A similar finding on the anti -drug- able in this fun and involving abuse announcements was reported by kids how to whistle.) The Mys- format Dr. Donald L. Kanter of the University tery Inspector. (He teaches -a children's tele- of Southern California. Some of the gov- vision is them to be keen -eyed detec- show that both ernment's antidrug advertising in mass appealing and educational. media has a "boomerang" effect, he said, tives.) New! Because You because the -school high audience he Made It Yourself! (Simple If you'd like to spend a measured registered a high disbelief in pre- the credibility of the announcements. By homemade toys.) Let Your view half -hour with the contrast, he noted, the anticigarette com- Mind Wander. (A travel fea- pilot of Johnny Coons mercials had a low degree of disbelief. Wacky World An even higher level of disbelief was ture.) The and his Happy Ma- registered for those antidrug commercials of Wonderful Weirdos. chine -let us know. using athletes, he said. (Interesting plants Perhaps your Removing drug advertising from TV is inappropriate, he said. The need is for and animals.) Amaze young viewers a study of other factors in the total TV Your Friends and Fool will soon be environment. Your Family. (Tricks The Proprietary Association, whose saying - members manufacture over-the- counter and stunts that do.) "Tlteres A medicines, emphasized that nonprescrip- Dr. Mightymouth. Man Up The tion drugs are safe when used according (Dental health to directions on labels, stressed that com- Street With panies carefully review their advertising tips made A Happy with lawyers and medical advisers, and palatable.) Machine" that broadcasters, print media, and even the advertising industry are involved in policing this type of advertising. The association spokesmen pointed, as they had last July before the marijuana commission, to drug -abuse problems in Denmark, Norway and Sweden, where Write or call collect: there is no TV advertising. But FCC Commissioner Johnson took SHIELD PRODUCTIONS, INC. a radically different view. "We've got a 161 drug problem in America," he started E. Grand Ave., Chicago, 60611, 312- 642 -6441 out. "It's called television." or The tone of his attack was exemplified in these words: L & S PROGRAM PLANNERS "In short, television, its advertising 333 N. Michigan At'e., Chicago, 60611, 312- 372 -7100 agencies and their corporate clients are preying upon both our minds and our
Broadcasting Nov 20 1972 55 bodies -and those of defenseless chil- drug advertising, both prescription and dren- -to promote atheistic corporate over -the -counter. This is an item in his greed whatever the social cost." omnibus drug bill that he promised to re- Nitty -gritty Mr. Johnson said his first choice would introduce in the new Congress. He fore- at the BPA be to ban all drug advertising, particular- cast that Senator Edward M. Kennedy's ly analgesic and mood -altering drugs, health subcommittee will hold hearings The promoters hear how to from the broadcast media. Alternatively, on this bill soon after the new Congress -and why they should -do he said, he would require all over -the- convenes. a job on broadcasting's image counter drug advertisements first to be Perhaps the harshest criticism of drug cleared by the Food and Drug Adminis- advertising was directed at those promot- Broadcast promoters were urged last week tration and the Federal Trade Commis- ing feminine -spray deodorants that have at the annual meeting of their national or- sion. He also said he would require that been heavily advertised on TV. The critic ganization to accentuate promotional ac- drug advertising in programs that are was psychiatrist Robert Seidenberg of tivities that are tied to public- service viewed significantly by children be limited the State University of New York at projects. to institutional copy. If none of these Syracuse. Speaking of the vaginal deodor- The necessity of placing heavier em- limitations can be accomplished, he said, ant, Dr. Seidenberg commented: "This phasis on the contributions broadcast fa- he would extend the fairness doctrine to new abomination is not only medically cilities are making at a time when their drug advertising so it could be rebutted unsound for use but deleteriously aug- industry is facing sharp criticism from by counteradvertising. ments feelings of inferiority in women various sectors was sounded last Mon- Also sharply attacking the broadcasting about their bodies.... . day (Nov. 13) in a keynote speech by industry was Mr. Braren who aimed his Comments from panel members im- FCC Commissioner Richard E. Wiley to criticism at the testimony of Mr. Wasi- plied a strong interest in TV programs the 17th annual International Seminar of lewski last July. He termed ironic Mr. as well as advertising. John B. Macy, the Broadcasters Promotion Association. Wasilewski's claim that advertising helps former president of the Corporation for The same message was echoed by other generate a larger market for a product, Public Broadcasting, wondered whether speakers during the seminar, which ended thus resulting in lower prices through the antidrug messages might not be more last Wednesday. economies of mass production. Consum- effective if they were part of TV pro- The official registration tally at the ers Union, Mr. Braren recalled, only last grams, instead of separate announce- BPA meeting was 302, said to be disap- August reported, as it has before, that ments. This was picked up by Dr. David pointing to the organization's manage- there is no significant difference among C. Lewis of Harvard University's School ment. The three -day seminar at the Stat- pain killers, that aspirin is best, and that of Medicine, who asked whether it is not ler- Hilton in Boston concentrated on the the cheapest aspirin is the same as the the whole life style portrayed in TV pro- nuts- and -bolts aspects of the promotion most expensive. He noted that the very grams that is the problem. Dr. Lewis also manager's job, covering such topics as on- claims that arc the chief element of TV expressed a keen interest in counter- the -air promotion, use of the local news- commercials for those products are the advertising, expressing the thought that papers and periodicals as well as the ones that CU called on the consumers to perhaps pharmaceutical associations and trade press, reciprocal arrangements and distrust. professional organizations could use this use of hospitality suites. He urged that some form of counter - technique to counter what they consider There was less emphasis this year on advertising be required, referring to a deceptive or misleading advertising. the broad issues, such as minority group House of Commons' committee report Other panel members are Howard problems, the generation gap and general last September that suggested that Brit- Mitchell Jr., student at the University of management topics that played a role at ain's Independent Broadcast Authority Pennsylvania Law School; Mrs. Robert recent BPA meetings. Some members felt be required to institute a weekly discus- Pratt, Church Women United; David there was a need to "look inward" this sion program to examine advertising Ross, member, Maryland House of Dele- year and focus on ways to improve profit- claims, and to the proposal by advertising gates and former master of the juvenile ability and meet challenges from outside agency executive Richard K. Manoff that court, Prince Georges county, Md.; critical groups through effective promo- stations and networks be required to set Rabbi Leonard A. Schoolman, Union of tion pointing up the contributions station aside 10% of their commercial time for American Hebrew Congregation, and and networks make to public causes and public- service announcements (BROAD- Sister Virginia Schwager, U.S. Catholic in solving community problems. CASTING, Oct. 30; also see "Open Mike," Conference. Commissioner Richard Wiley also did page 10). The panel plans to analyze the testi- a little promotional work of his own. His Senator Nelson, charging that drug - mony and report conclusions and recom- talk centered on three issues presently firm advertising and promotion to physi- mendations to the general board of the before the commission with which he has cians were responsible for much of the NCCC which meets in February. That become closely identified -radio re -regu- problem of the drug culture today, called board is the one that will adopt final lation, license renewals and the Federal for prior approval by the FDA of all recommendations, it was emphasized. Trade Commission's counteradvertising proposals. Mr. Wiley, who heads the commission's re- regulation task force, cautioned his audience against becoming prematurely frustrated over the narrow scope of the FCC's initial re- regulatory action two weeks ago. That action relaxed or par- tially deleted some of the more archaic technical requirements on the commis- sion's books (BROADCASTING, Nov. 6). To those who anticipated such relief as per- petual licenses and abrogation of the fair- ness doctrine, the commissioner said, this first step might have been somewhat of a disappointment. But, he continued, Listening. A 10- member panel of church -active people will digest and analyze the testi- "whether or not we ever attain the de- mony presented to them during the three -day hearing on drug advertising and drug abuse, regulatory millennium -which I know preparing recommendations to be subm tted to the general board of the sponsoring orga- many broadcasters seek -of a longer li- nization, the National Council of Churches of Christ. Shown here are three panel members cense period or selective application of in (I during the sessions Washington last week to r): John McDowell, alternate for the fairness doctrine, I believe that our Cynthia Wedel, president of NCCC; Dr. Michael C. Watson, Bamberg, S.C., physician, who initial, perhaps uncertain and unmomen- is chairman of the panel, and Dr. David C. Lewis of Harvard Medical School. tous step toward the re- regulation of radio
Broadcasting Nov 20 1972 56 Our Beat
8ondiuum spores magnified about 2000X. In the absence of air they can mature and manufacture the toxin that causes botulism.
Botulism doesn't always attract national attention. When it's caused by home -canning (and it usually is), it may make only local headlines as it did in Pendleton, Oregon ...Bedford Village, New York... or Topeka, Kansas. It strikes only about 18 Americans each year. But it's potentially lethal and must be treated immediately. To meet the extremely small but critical demand, Lederle Lab- oratories is the country's sole producer of botulism antitoxin types A and B. Its preparation is a long and costly procedure, taking an entire year. Supplies of the antitoxin are maintained at strategic locations throughout the country, with emergency air shipment to the point of use paid for by Lederle. Covering emergencies like this can never bring us any real profit. But life is often in the balance on our "beat."
LEDERLE LABORATORIES A Division of American Cyanamid Company, Pearl River, New York 10965 For information about Lederle, call Public Relations Dept. 914 -735 -5000 Richard Wiley Chuck More Harold Neal
(and to an extent, television) may be the Chuck Blore, president of Chuck Blore markets. Mr. Papazian suggested that a welcome harbinger of an eventual review Creative Services, Hollywood, discussed research organization begin to supply this and re- evaluation of our entire regulatory some of the commercials his firm has pro- information on brand shares, and he process vis -a -vis the broadcasting in- duced and played a group for the BPA. urged local stations to help support such dustry." The audience received them enthusias- service by subscribing to it. Commissioner Wiley said "the highest tically. Mr. Blore said commercials can James A. Yergen, vice president re- priority" must be assigned to the develop- be produced economically and can be search, Group W, suggested there is also ment of a "reasonable, coherent and prag- effective sales tools if a good idea can be a need for brand product shares data on matic renewal policy." He added that presented in a distinctive, memorable local accounts. He indicated that rating such a policy must insure continued pub- manner. services should divide additional informa- lic service and also provide some reason- Robert Alter, executive vice president tion on TV viewing by people, covering able assurance of renewal to the licensees of the Radio Advertising Bureau, unveiled how often they watch particular programs who supplied such service. Turning to a new sight- and -sound presentation titled, and whether the viewing is singly, or by counteradvertising, Commissioner Wiley "Alliance for Progress." It traces the two or more members of the family. said the thrust of many of the demands growth of changes in radio since the Robert L. Owens, vice president, sales goes not to the truth or falsity of com- 1930's and depicts the growth of the me- and marketing, American Research Bu- mercial presentations but to the question dium in terms of sets, listeners and adver- reau, recommended that stations conduct of whether the product should be utilized tising billing. A highlight of the 45 -min- promotion campaigns in a way an adver- at all. He suggested that the risk of injury ute presentation is a section detailing case tising agency undertakes one for a prod- to the commercial broadcasting system histories of five advertisers who used uct or service. He said that a goal of cer- would he "more than just conjecture." radio successfully, with the narration pro- tain rating point increases be established "As promoters of the media," Mr. vided by an executive of the company. for a particular TV or radio program and Wiley told the BPA members, "you have The presentation also accents the re- the results be measured at the end of the a unique opportunity to get across the all - sources of the RAB available to advertis- campaign. important message that broadcasting is a ers, agencies and stations, including its A session on community ascertainment great industry and that its economic consultation service, tape library and a reached the conclusion that a TV or radio strength and availability are a concern to wide array of promotional material. Mr. station should maintain on a continuous every American citizen." Alter noted the presentation can he adapt- basis its efforts to measure the needs of Harold Neal, president of the A3C ed to include local success stories. the locality in which it is licensed. Radio, said the most effective promotion A session dealing with cable television Richard Shiben, chief of the renewal effort is one that "elevates or advances" was enlivened by a discussion between branch of the FCC's Broadcast Bureau a station in a market and can be effected David Foster, president of the National said that stations have an obligation, once particularly through meaningful commu- Cable Television Association, and Jack they receive a three -year renewal, to con- nity service. He suggested that promotion Harris, president of KPRC -AM -TV Houston. tinue their community ascertainment pro- men keep themselves flexible to new ideas Mr. Foster stressed that cable and com- cedures to determine if changes in the and he open to change, when and if a mercial telecasting could co -exist if both community indicate a change in program- better alternative presents itself. He factions made an attempt to cooperate ing responsibilities. voiced the view that promotion managers and concentrate on the "real issues" that should be on the top management staff, separated them. Mr. Harris pointed to an conversant with and shapers of policy. issue that poses a serious threat to com- Mr. Neal deviated from a discussion of mercial broadcasters -pay TV on cable. BPA cites 20 promotion to remark briefly that despite "When cable TV begins to offer sports all the criticism it has received, the Amer- and top name entertainment programs," for promotion efforts ican way of broadcasting "is the best there Mr. Harris said, "free television will he Twenty stations were honored with gold is though it may not be the best there gravely endangered." Mr. Foster contend- medallions during the Broadcast Promo- can be." ed that "free television does not exist." He tion Association awards last Tuesday During a panel on trade -paper adver- claimed that the consumer ultimately pays (Nov. 14) . tising Leo Collins, director of marketing through higher prices for products and In the community involvement category services, ABC Radio Network, said such services because of advertising. Mr. Har- the winners were WFIL(AM) Philadelphia, advertising can be effective if used con- ris shot back that this is untrue, claiming WABC -TV New York and wLwc(Tv) Co- sistently. He urged advertising -promotion that mass production, mass distribution lumbus, Ohio. directors to "sell" management on the and mass advertising result in prices that In the radio audience class, gold medal- values of such advertising. George Rod- actually are lower. lions were presented to KNX(AM) Los man, director of advertising and press In a panel session on research, Edward Angeles (for top -50 markets); wowo- information, CBS -Owned Television Sta- Papazian, vice president and media di- (AM) Fort Wayne, Ind. (all other mar- tions, reported on a survey that showed rector, BBDO, New York, said there was kets); Kco(AM) San Francisco (use of that broadcast media executives who not enough information available on other media in the top -50 markets) ; KSL- were regular readers of trade paper ad- brand product shares of nationally dis- (AM) Salt Lake City (use of any other vertising scored high recall in identifying tributed items. As a result, he said adver- media in other markets); wxyz(AM) De- station call letters. tising funds tend to be allocated to larger troit (total campaign in the top -50 mar-
Broadcasting Nov 20 1972 58 We threw away the 50 kW modulation transformer and reactor... With PDM who needs them!
Gates' new MW -50 50 kW medium -wave AM transmitter
Gates' exclusive Pulse Duration Modulator' System is 90% efficient. That's why Gates' new MW -50, 50 kW medium -wave transmitter operates at greater than 60% overall efficiency. With greater reliability, greater frequency response, and lower power consumption than any other AM broadcast transmitter in the same power range. There are other reasons why the MW -50 is superior. Like the use of only 5 tubes (in just 3 tube types) in the entire transmitter. And 130% positive modulation capability. If you'd like to hear the whole story of the MW -50, write Gates Division, Harris-lntertype Corporation, Quincy, Illinois 62301. HARRIS GATES DIVISION Quincy Illinois 62301 U S A kets); KsL(AM) Salt Lake City (total system service with that provided by campaign in all other markets); KQV(AM) miscellaneous common carriers. Pittsburgh (use of print by radio stations The new rate plan that it wants to Macdonald offers in the top -50 markets). adopt, the company said, will permit it to hope on renewals Television station winners of gold me- achieve its rate -making objectives- retain dallions were KARC-TV Los Angeles and most of its customers and keep revenues Swift resolution of license issue WABC -TV New York (use of TV by TV up to a level where television service as could be near -universal cure -all stations in the top -20 markets); KOOL -TV a whole "passes the burden test" and for broadcasters' woes, subcommittee Phoenix, Ariz. and WKY -TV Oklahoma makes a contribution to the over -all earn- chairman tells NAB City (use of TV in all other markets); ings of the company. KNRC -TV Los Angeles and wRTV(Tv) In- AT&T said it would still lose some cus- Representative Torbert H. Macdonald dianapolis (use of any other media in the tomers to competitors. But it would ex- (D- Mass.) last week gave broadcasters an top -20 markets) ; WCBS -TV New York pect its program- transmission service to indication of some of the license- renewal and WXYZ -TV Detroit (total campaign in produce net revenues of $54.3 million by related problems his House Communica- the first 20 markets); ABC -owned TV October 1975, $1.1 million more than the tions Subcommittee may explore in a stations (TV sales award in the first 10 "burden costs." (The company said its hearing planned for early next year markets) and KCRA -TV Sacramento, Calif. rates would be higher than those of mis- ( BROADCASTING, July 31). (TV sales award in all other markets). cellaneous common carriers. But it also Addressing the National Association of said the "reliability, restorability and flex- Broadcasters' regional fall conference in ibility" of its service would offset the San Antonio, Tex., last Tuesday (Nov. AT &T details its needs MCCs' price advantage.) 14), Mr. Macdonald pointed to the im- AT&T said the proposed rates, which portance of the renewal issue to broad- for program line hikes would reduce the monthly charge for casters: "I gather that if that issue could Company tells FCC it expects full -time television network service from be resolved expeditiously, most every- sharp declines in revenues and $82.50 to $55 per mile for the inter - thing else would fall in line," he said. "At services without tariff revision exchange channel service and boost the least until countercommercials or some interexchange channel rate for occasional other major problem in your industry users from 55 it competitors to cents to $1 per mile, are comes into view." AT &T says can expect also chunks of its television needed to bring costs and revenues Congress is not going to abolish broad- carve out lárge into At program- transmission business if it does balance. present, the company cast licenses, he said, and extending the says, monthly users are a dis- not change its rate structure. And the paying three -year renewal period "is something proportionately large share of the tele- we'll have to hear a lot more about." result, the company says, might be a vision with the total weakening of that service. costs. Another aspect, he said, deals The company also contended that al- FCC's requirement that all radio stations The company last month told the corn - though its rates for occasional in identical renewal mission pressures from competitors users the same market file that would be raised, the impact a paperwork bur- common carriers a on them applications. This puts -miscellaneous -was would not be severe. It noted that the on stations and the FCC. Mr. Mac- major factor in its decision to request per- den proposed level of rates is "virtually the donald said. "Obviously it is very difficult mission to file new tariffs for program - same" as that in effect before the present to make meaningful judgments on such a transmission service (BROADCASTING, Oct. rates went into three assuming they can get proposed tariffs would lower effect, years ago. mass of material- 23). The Besides the to all of it in the first monthly contract users net- cost increases for occa- around evaluating rates for -the sional users, the proposed changes in- place." works them for oc- -and generally raise clude reductions in the plant used to In most major markets today, he said, casional users. serve them size of the dedicated survival seems to be predicated on sta- Last week, in data filed in support of -the occasional television facility would be re- tions programing to a select audience. its request, the company was more spe- duced from 38,000 to 20,000 miles and They seem to know how to do that, he in It cific discussing its concern. said that the amount of local exchange facilities said, but what they are not sure about is if it maintained the rates it adopted in used to provide occasional service would how to serve the public interest. 1969, its network facilities for monthly be reduced. Television operating centers Mr. Macdonald said he did not know contract users would be reduced to less would also be cut back. how that could be done, but he mentioned than 20% of its present size -from The company said these changes will one possible solution: "Why couldn't the 38,000 to 6,900 monthly price miles- reduce the flexibility of its television questions that are reserved [for] commu- and its net revenues from the service services and will result in "some block- nity leaders every three years, in a sta- would decline from an estimated $55.9 ages of service." But it added that such tion's ascertainment exercise, be asked of million in the year ending Oct. 31, 1973, effects "are outweighed by significant cost the audience? ... Would it make sense to about $11.3 million for the year end- savings available." to develop a dialogue between each sta- ing two years later. tion and the people who listen to that AT &T also said that it would suffer station, and probe their opinions of the severe losses in its occasional service- FCC backs Gross turndown community's needs? Could you convince from $11.4 million in October 1973 to the FCC that you could best serve those $4.4 million two years later. The FCC has refused to allow the trans- needs if you did it on that kind of real- Without the changes it has proposed, fer of the construction permit for KJOG- istic basis, instead of having to promise the company said, it would not be eco- TV (ch. 51) Los Angeles to a noncom- programs that you knew weren't suitable nomically feasible for it to continue to mercial interest. The commission action for that audience ?" provide either occasional or monthly affirmed a May review board decision. He said he hoped some of the answers service. refusing to extend the time for construc- would come out of the hearing next year. The company said its analysis indicates tion by permittee Gross Broadcasting Co. In the meantime, he urged broadcasters that although costs for providing the re- Gross sought to transfer its permit to to write the FCC with their suggestions. duced service would be lower than they United States International University. are at present, the revenues would be low- Gross had requested three time exten- ered to a point where they would fail to sions since it was awarded the grant in Four fight Orlando re -grant cover the burden of the service by about 1965. Its third request was designated for $5 million. FCC hearing in 1968, and a 1970 initial Four competing applicants for channel 9 AT &T said its troubles in the tele- decision by Administrative Law Judge in Orlando, Fla., have gone to the U.S. vision program- transmission business be- Basil P. Cooper concluded that Gross Court of Appeals in Washington in an gan in January 1971 -about a year after was guilty of trafficking the channel. Al- attempt to block the FCC's grant of the new, higher rates for the television net- though the judge granted the time exten- facility to Mid -Florida Television Corp. works went into effect, in October 1969, sion, the review board reversed his de- (BROADCASTING, Sept. 25). when the networks began replacing Bell cision. The applicants asked the court to re-
Broadcasting Nov 20 1972 60 Business used to think this kind of thing was none of its business.
Businessmen once felt they certain they would be appreciated. the Urban Coalition movement. a job if they kept And they were. were doing good More problems than solutions their customers, employees and A preventive drug program At present, we're conducting a stockholders happy. We're funding a series of seminars number of social action programs Most of the business community - in selected communities conducted by from a nutritional program for poverty today, however -from retailer to the Institute for the Advancement areas to ecologically sound waste corporate executive -feel a special of Criminal Justice. Their aim is to tell disposal systems. responsibility to improve the quality educators and parents how to identify But it is all only a start. For the harsh of our national life. symptoms of drug abuse. How to fact of the matter is, this country We do too. And we're acting on it. stop the growth of addiction. And how has more problems than it has solutions. A ballet from Belgium to analyze community conditions But we're working to help close that lead to the use of drugs. the gap. For example, a grant from ITT to International Telephone and Telegraph the Brooklyn Academy of Music in New Jobs for the disadvantaged Corporation, 320 Park Avenue, New York, York helped finance the American As a member of the National New York 10022. debut of Maurice Béjart's Ballet of the Alliance of Businessmen, we've hired 20th Century from Belgium. four times the national average of We felt that this gifted young troupe workers from disadvantaged groups. deserved an opportunity to perform And we're proud to provide
ITTRVING PEOPLE AND NATIONS EVERYWHERE before American audiences. We were financial and manpower support for 9 view an FCC decision of two months ago referred 396 cases to the Broadcast Bu- of Management and Budget following its affirming a review -board grant of channel reau for enforcement action. But that study of the FCC last summer [BROAD- nine to Mid- Florida. The case dates back bureau, it said, found only 43 violations CASTING, July 17.]) to the 1950's. when Mid- Florida original- serious enough for fines. The commission, He also said that he would recommend ly won the grant. It was one of several the report said, collected $50,250 in fines to the commission that a third study be involved in ex -parte proceedings in that in those cases. made of the feasibility and practicality decade. Applicants seeking court relief The GAO report also criticized the use of reducing the number of onsite inspec- were TV 9 Inc., Comint Corp., Florida of fixed monitoring stations, recom- tions of AM stations and that the com- Heartland Television Inc. and Central mended more use of mobile monitoring mission review its method of assessing Nine Corp. and proposed that the Communications fines with the objective of strengthening Act be amended to give responsibility for the program. inspection of ship radios to the Depart- ment of Transportation and that responsi- GAO criticizes bility for administering radio operator FCC examinations be turned over to the Civil Changing Hands monitoring Service Commission. Comptroller general's study says The report stressed that the commis- more attention should be paid sion "has not taken forceful action Approved to mobile and citizens bands against repeated and willful violators... . The following transfers of station owner- The practice of routinely canceling or re- ship were approved by the FCC last week The FCC has been found by a congres- ducing assessed fines fails to deter future (for other FCC activities see "For the sional watchdog agency to be spending violations, contributes to the disregard Record," page 88). rules and regulations too much time on inspecting AM radio of the by many KOKA(AM) Shreveport, La.: Sold by stations and not enough time monitoring licensees and undermines the over -all Hepburn Broadcasting Co. to John A. mobile radio and citizens band radio. effort to obtain compliance with the rules Dykes and others for $775,000. Mr. regulations." where the problems are. The report by and Dykes holds the largest interest in a Elmer B. Staats, comptroller general of FCC Chairman Dean Burch, replying partnership of several local businessmen U.S., recommended that the commission to an early version of the report last July, acquiring the station. He owns an in- ease up on standard broadcast- station in- said a study of priorities was under way, dependent gas and oil business in Shreve- spection and put more effort into other with the possible establishment of a gen- port. KOKA operates on 1550 khz with types of monitoring. eral manager to handle that program: 10 kw day and 500 w night, The General Accounting Office report that another study is being made on the KRMD(AM)-KJKL(FM) noted that the FCC's Field Engineering future role of fixed -station monitoring Shreveport, La.: Sold by T. B. Lanford to Jim R. Phillips, Bureau in 1971 found 851 AM broad- and of the role and program of the FEB Charles B. Jordan Jr., Gary R. Ackers casters in violation of commission rules field offices. (These would be in accord and David Robert Hyde $425,000. (75% of the stations inspected), hut only with the recommendations of the Office for With the exception of Mr. Hyde, all buy- ing principals have an interest in KHEY- (AM) El Paso. Mr. Phillips also has an interest in KRio(AM) McAllen and KPUR- (AM) Amarillo, both Texas. Mr. Jordan has an interest in KPUR. Mr. Ackers owns AMERICA'S OUTSTANDING MEDIA BROKERS A COAST TO COAST NETWORK portions of KRBC(AM) Abilene, Tex., and KENM(AM) Portales, N.M., and is sales manager of KRIO. Mr. Hyde is sales man- ager of KHEY. KRMD(AM) operates on
1340 khz with 1 kw day and 250 w night. K.TKL(FM) is on 101.1 mhz with 25 kw and an antenna 185 feet above GOING TO THE average terrain. WHMS(FM) Hialeah, Fla.: Sold by Agnes Marie Bookout, H. P. Boone Jr. NAB REGIONAL and Lloyd G. Price to Joseph S. Field Jr., John T. Rutledge and others for $300,000. Messrs. Field and Rutledge have interests in WQxM(AM) Clearwater, IN ATLANTA Fla. Mr. Field is also president and ma- jority stockholder of WIRK -AM -FM West Palm Beach, Fla. WHMS operates on 92.1 mhz with 3 kw and an antenna 110 THIS WEEK? feet above average terrain. WRDN(AM) and construction permit for a new FM, Durand, Wis.: Sold by Melvin BOB MARSHALL WILL BE AT THE Pulley to Steven Noetzel, Leroy Achter, Russell Kent and R. H. Darby for $100,- REGENCY HYATT HOUSE. STOP IN. 000. Mr. Darby is a Winona, Minn., at- torney. Mr. Achter is operations and program director, Mr. Kent, station man- ager, and Mr. Noetzel, salesman -an- nouncer at Kowo(AM) Waseca, Minn. BLACKBURN& COM PANY, I NC. WRDN is a daytimer on 1430 khz with 1 kw. RADIO N CAP/ NEWSPAPER BROKERS ! NEGOTIATIONS FINANCING APPRAISALS Cable
WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30309 BEVERLY HILLS 90212 Utica, N.Y.: Several systems in Utica 20006 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshire Blvd. area sold by Antenna -Vision Inc. to Tele- 1725 K Street. N.W. (312) 346 -6460 Road, N.E. (213) 274-8151 prompter Corp. for $3.5 million (see (202) 333 -9270 (404) 873 -5626 72 -54 page 79).
Broadcasting Nov 20 1972 82 mine whether the transfer is in the public and blues" outlet reflecting the desires of KMOD sale opposition interest without a hearing. A petition to Glendale residents surveyed in its com- deny the transaction had been filed by the munity -needs ascertainment) and that it dismissed by the FCC licensee of KBCA(FM) Los Angeles. KBCA will not move KUTE's studio location to complained that Progress, licensee of the KGFJ facilities if that action concerns But the commission orders a hearing black- programed KGFJ(AM) Los Angeles, the FCC. to scrutinize the qualifications planned to convert KUTE (now program- of the Tulsa FM's proposed buyer ing semi- classics) into a black facility and, in effect, combine KGFJ and KUTE A challenge to the sale of KMOD(FM) Bay Area group seeks into a single operation with the same Tulsa, Okla., has been dismissed by the studio location. KBCA said this move to stop KFOG(FM) sale FCC, which nevertheless designated the would pose such a competitive threat that sale application for hearing. A citizens' coalition has asked the FCC to its survival would be in jeopardy. Opposition to the sale had been filed deny the $1.4- million sale of KFOG(FM) argument in asking by the licensee of KRAV -FM Tulsa. which KBCA stuck to that San Francisco by Kaiser Broadcasting Co. 8 grant claimed that the present licensee of the commission to stay its Nov. to General Electric Broadcasting. In the the KUTE sale pending its court appeal. the KMOD, Turnpike Broadcasting Corp., had of group's objections are allegations that filed a petition for re- allowed the station to emit excessive radi- It simultaneously buyer plans to do nothing to improve the of Appeals in ation patterns that caused interference to view with the U.S. Court station's news and public -affairs program- Washington, asking that the commission KRAV -FM's signal. In denying the chal- ing, has disregarded the area's substantial a precedent set by the lenge, the commission noted that the,pro- he reversed on Asian and chicano populations, has pro- same in a ruling last year. That de- posed buyer, KMOD Broadcasting Corp.. court mulgated a policy of employment dis- the FCC the transfer had taken steps to correct the interference cision sent hack to crimination at its other broadcast stations, WGKA -FM Atlanta, classical - problem. It also rejected KRAV -FM's con- case of -AM and has "feloniously" deceived consum- the buyer intended to tention that the buyer is financially un- music facilities that ers through its parent company. General change to middle -of- the -road. qualified to he a licensee. Electric Corp. However, the commission determined In granting the KUTE sale, the commis- General Electric contracted to buy that "other serious questions" regarding sion concluded "that there arc no remain- KFOG last May (BROADCASTING, June 5). KMOD Broadcasting's qualifications re- ing substantial and material questions of At the same time, it agreed to purchase quire that a hearing he held on the sale. fact requiring that the [said) application Kaiser's wJtn(FM) Boston for $3.6 mil- Those questions, it said, relate to the con- be designated for hearing." It said it lion. The selling firm entered the two duct of the buying firm's 100% owner. reached this decision on the basis of transactions as part of its plan to divest Herbert Gross, when he was president Progress's submission -subsequent to the itself of radio properties. and director of Titanic Corp., licensee of initial hearing order -that it does not in- In a petition to deny the KFOG sale wccc(FM) Duluth. Minn. tend to turn KUTE into a black -programed filed at the FCC last week, the Commu- The commission noted that when station (but rather a "jazz and rhythm nity Coalition for Media Change, an um- Titanic proposed to acquire WOGG, Mr. Gross -who is no longer president but retains a one -third interest in the station -made certain representations regarding the amount of public- affairs programing the station would carry. Those repre- sentations, it noted, were not fulfilled when Titanic took over, and the station's 1971 renewal application made no provi- sions for any public- affairs or other non - entertainment programing. No affirma- tive representation came from the firm until Mr. Gross was relieved of his day - to -day responsibilities at WGGG, the FCC said. FM only single station market with city The commission said a hearing on the KMOD sale is necessary to determine zone population in excess of 12,000. whether Mr. Gross had been guilty of past misrepresentations and. if so, if he is City and trading area population of qualified to acquire the station. He also owns KFI.D -FM 1.itchfield, Minn. 90,000. Real estate included in sale. KMOD has been off the air since July Price $150,000. Terms available. 15. 1971.
Contact Richard A. Shaheen FCC accepts buyer's in our Chicago office reassurance on KUTE Sale okayed after added filing erases doubts about plans for FM Wei The FCC has approved the transfer of i I N C KUTE(FM) Glendale. Calif., over the ob- America's most dynamic and experienced media brokers. jections of a neighboring black- oriented facility that charged the buyer with trying WASHINGTON, D.C.: 1100 Connecticut Ave., N.W., 20036 (202) 393 -3456 to "monopolize" the I.os Angeles black CHICAGO: 1429 Tribune Tower, 60611 (312) 337 -2754 audience. The challenging station has DALLAS: 1511 Bryan Street, 75201 (214) 748 -0345 sought court review of the FCC action. SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392-5671 In approving the $1- million sale by Brokers of Newspaper. Radio, CATV & TV Properties Robert P. Adams to Progress Radio Net- work Inc., the commission reversed an earlier finding that it was unable to deter-
Broadcasting Nov 20 1972 63 several or- greater than the majority." W.Va.: WJLS(AM)- WBKW(FM) Beckley, W. Va.; WCHS- brella coalition of minority AM-FM Charleston, W.Va.; WKAZ -AM -FM Charleston, ganizations in the San Francisco -Oakland The commissioner said there was an W.Va.; WTIP(AM)- WTIO(FM) Charleston, W.Va.; WXIT on numbers" caused by "an (AM) Charleston, W.Va.; WOCA -TV Washington; area, criticized Kaiser's operation of the "overreliance WTVR- AM -FM -TV Richmond. Va.: WVEC -TV Hampton, station and contended that KFOG, un- inability to find other objective factors Va.; 'WVPT(TV) Staunton, Va., and 'WSWP(TV) Beck- der General Electric ownership, would by which to make buying and program- ley (Grandview). W.Va. take no steps to improve its service to the ing decisions." But he also suggested denotes noncommercial station. area's minorities. another way ratings could be used, The petitioners also asserted that Gen- passing along a tip from WHP(AM) eral Electric Broadcasting's character Harrisburg, Pa. Fowl play questioned qualifications are in doubt in light of the The station is using its American Re- FCC asked about turkey -shoot game fact that in 1962 the parent company was search Bureau books to determine the in which losers can be predetermined forced to rebate some $50 million in areas of the city and times of day in overcharges on consumer products. This. which it is weakest. When the study is FCC officials are concerned that a con- it said, amounted to a "multi- million dol- completed, the station will initiate pro- test that has caused them, and broadcast- lar theft from trusting citizens who motion campaigns to increase its listener - ers, trouble in the past at this time of bought its products." ship in those areas at those times. year may be getting some play again this Commissioner Lee also had a sugges- year. tion of his own. He said that while in It is the "turkey shoot." A station has FCC backed in choice every city there will be "a number -one a tape of a series of gun -shot sounds, each station" which will "praise the ratings followed by a turkey gobble or the sound for upstate New York AM services and their results," there are also of another animal -a dog's bark, per- "number -two stations in every city." And haps. Listeners are invited to participate "I he U.S. Court of Appeals in Washing- these, he said, "should try harder -not ton has affirmed by calling the station for an opportunity a grant by the FCC to necessarily to get better ratings, but to re- to "shoot the turkey." After the first John B. Weeks for a new AM station in mind advertisers that there are still plenty Warsaw, caller identifies himself, the tape is run, N.Y., and the commission's dis- of people who prefer to listen to their and if the sound that follows the gun missal of two competing applications. stations -maybe, simply, because they shot is the turkey gobble, the listener In a brief, unsigned opinion, the court try harder." wins a prize, such as a frozen turkey. found the commission's rejection of an The shoot" is usually application "turkey broadcast of What the Bible Says Ice. several a for times day. facilities mutually exclusive with Mr. officials say there is Weeks's to Johnson knocks harder Commission prob- be in order. It noted that tae ably nothing illegal about the contest as losing applicant had proposed a station on FCC's EEO policy long as the station does not know when in a small suburb of Rochester, N.Y., but trimming the turkey gobble will come up on the planned no to meet the Commissioner criticizes programing spe- list of queried tape. But they say the contest is easy to cific needs of the city license itself. latest stations being of control; if there is only one gobble on the The court rejected What the Bible Says's FCC Commissioner Nicholas Johnson tape, and it is heard in the morning, the claim that it should not be required to who previously described the FCC's meth- broadcast the "shoot" several take into account the station can ordinary program od of implementing its equal -employment times, confident that it will not be giving needs of its proposed licensed city be- opportunity policy as "a joke" (BROAD- away any more turkeys -even though cause it is a nonprofit, religious organiza- CASTING, Nov. 6), now says it is "a listeners believe they have a chance to tion. mess." "shoot the turkey." The commission also found reasonable The commissioner expressed his new, Commission officials said they have the FCC's dismissal of an AM applica- and lower, opinion of the policy in a dis- been getting inquiries from broadcasters tion by Oxbow Broadcasting Corp. Ox- senting opinion issued last week in con- about the propriety of the contest. bow had proposed a new station at Ge- nection with the commission's action on neseo, N.Y., in the county adjacent to Nov. 10 deferring the renewals of 49 Warsaw. While the commission found the stations while it inquired into their em- FM application inserted program proposals of Oxbow and Mr. ployment practices (BROADCASTING, Nov. Weeks to be essentially the same, it chose 13). They are located in Washington, in Chillicothe AM case the latter's application because Oxbow is Maryland, Virginia and West Virginia. The FCC has added an issue of misrep- owned by a number of individuals, only He said the program became "a farce," resentation to the Nov. 20 oral argument one of whom would be in direct control even "a mess," when the commission in- on the proposed transfer of wcnI(AM) the new while of station, Mr. Weeks structed the staff to trim "to manageable" Chillicothe, Ohio, to a telephone common proposed to run his station himself. length a list of 77 stations it had sug- carrier. The Court House Broadcasting gested for letters of inquiry. The stations Co. is WCHÌ S licensee. had been selected on the basis of the The commission last month scheduled Lee deplores excessive same criteria used to query 30 stations in the oral argument to determine only reliance on ratings Pennsylvania and Delaware -they had whether the transfer of a broadcast sta- shown no blacks or women on their pay- tion to a common carrier would be in FCC commissioner urges stations rolls or a decline in those categories of the public interest. But subsequently, the to revise their criteria employes from 1971 to 1972. FCC found that Court House, in response Commissioner Johnson said the staff to a question on its sale application, had FCC Commissioner Robert E. Lee has "dutifully complied" and the majority ac- stated that it had no other applications urged broadcasters to undertake the diffi- cepted every staff decision, even though pending before the commission. This isn't cult if not the impossible -avoid slavish- "no good reason" was offered in a num- true, the commission asserted, noting that ness to ratings. ber of cases. He said letters should be Court House is a mutually exclusive ap- The commissioner, speaking to the Na- sent to every station which failed to meet plicant for a new FM in Chillicothe. tional Association of Broadcasters re- the standards, "meager as they are." Chillicothe Telecom Inc., the proposed gional fall conference in St. Louis, said The letters were sent to: buyer of wCHI, has requested the same that "public- interest programing is people WINX(AM) Rockville, Md.; WDON(AM) Wheaton. Md.; facilities. The commission noted that part WPRW(AM) Manassas. Va.; WFMD(AM) -WFRE(FM) programing-not numbers programing," Frederick. Md.; WBOC(AM) Salisbury. Md., and of the WCHI sale agreement calls for the and added: WBOC(FM) Ocean City, Md.; WNAV -AM -FM An- buyer to pay Court House $33,000 in re- napolis, Md.: WASA -AM -FM Havre de Grace, Md.; "Broadcasters should pay attention to WDVA(AM) Danville. Va.; WLPM(AM)Suffolk. Va.; turn for the latter's promise not to com- the people, whether they speak through WRNL(AM) -WRXL(FM) Richmond, Va.; WSSV -AM -FM pete against wCHI. That agreement, the Petersburg, Va.; WHAP(AM) Hopewell,Va.; WGH -AM- little numbers or letters or whaever, and FMNewport News, Va.; WVEC -AM -FM Hampton, Va. commission said, would require Court use WCMS -AM -FM Norfolk. Va. WTID -AM -FM Norfolk, Va.; House to drop its FM application if the that information, remembering the WFIR(AM) Roanoke, Va.; WSLC -AM -FM Roanoke, Va.: sum of the minorities is frequently WLVA(AM) Lynchburg, Va.; WCIR -AM -FM Beckley, commission approves the wcm sale.
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CITY STATE ZIP PHONE: 309 -829 -6313 Programing 10:30 to Sundays at 8:30 -9:30, effective done in entirety at one continuous session Jan. 7. The New Dick Van Dyke Show, and taped in proper sequence. There are now scheduled Sundays at 9 -9:30 im- nine in the cast of Cinderella and 11 in At TV networks mediately following Sandy Duncan, will The Carterville Ghost. Plans call for sta- move into Anna and the King's Sunday tions to receive all four specials in time to midseason shuffle 7:30 -8 p.m. spot, also on Jan. 7. present for the Christmas holidays sea- is now complete In other changes, The Carol Burnett son. Target audience for the shows is first - Show will move from Wednesdays at 8 -9 grade children through junior high -school ABC -TV kills two, reschedules four, p.m. to Mission: Impossible s Saturday teen -agers. brings in two situation comedies 10 -I1 p.m. period on Dec. 16: Mission: "But we must have a duality of ap- Impossible will move to Fridays at 8 -9 peal." stresses Martin Tahse, president of ABC -TV last week announced midseason p.m. on Dec. 22, and Sonny and Cher, Entertainment Media Ltd., of which program changes calling for dropping now in the Friday 8 -9 period, will move Prince Street Productions is a division. Alias Smith and Jones (Saturday, 8 -9 into the Carol Burnett Show's current 8 -9 "We also must be of interest to the par- p.m. NYT) and Sixth Sense (Saturday, p.m. Wednesday period on Dec. 20. ents in the household." 10 the introduction two new con- -11), of The changes were announced by Entertainment Media was formed in temporary comedy half -hours and sched- Robert D. Wood, CBS -TV president, at a 1970, with offices on Sunset Boulevard in ule changes for four current shows. meeting of the CBS -TV Affiliates Ad- Los Angeles, television, In addition, Kung Fu, which has been as a motion -pic- visory Board held last week at Mauna ture and theatre packager. First once a in the Alias order of appearing month Kea, Hawaii. was Smith and Jones spot, will become a business acquiring television rights Neither of the shows being dropped to Prince Street's first four TV produc- regular in January, Thursdays at 9 -IO has fared well in the ratings, although p.m. and once again, when the pro foot- tions from CBS -TV. the original version of Sandy Duncan The network had played these produc- ball season is over, NFL Monday Night Show appeared to be a hit a year ago Football (9 -11) will be replaced by ABC tions as hour specials during the 1965 -66 until the star's illness forced its cancel- Season with Interstate Brands Corp., Kan- Monday Night Movie. lation. The most recent ratings, for the The two new contemporary comedies sas City, Mo., on behalf of Dolly Mad- week ended Nov. 5, ranked the Duncan ison Cake, through Dancer- Fitzgerald- coming in are A Touch of Grace, starring show 53d among 66 programs. Anna Shirley Booth as a "with -it and worldly Sample, as sponsor. Two of the produc- was pre-empted that week and the week tions were subsequently repeated, with wise" widow, which will go into the but in the week ended Oct. 22 before the last network showing coming in Sep- Saturday 8:30 -9 period, and Here We it was 55th. Go Again, Larry tember 1968. It was these network pre- starring Hagman aid weeks its Diane Baker as newlyweds, which will NBC announced two ago sentations that were put into syndication replace in precede A Touch of Grace at 8 -8:30 plans to four series January for the first time last season and are corn- Saturdays. (BROADCASTING, Nov. 13). ing hack for a second run in the new sea- In schedule changes, Julie Andrews son. Hour, which ABC feels has suffered in Founders, partners and creative heads the ratings because of its late-evening of Prince Street Productions -as well as spot, will move from Wednesdays at 10- Prince Street encoring writers of the first four TV productions - 11 to Saturdays at 9 -10; Owen Marshall, with more kiddie specials are Jim Eiler and Jeanne Bargy. Mr. Counselor at Law, now on Thursday at Tahse, who runs the Entertainment Media 10 -11, will move into the Julie Andrews Ideal Toys, which picked up four parent company and who acquired Prince Wednesday period; Streets of San Fran- of the musicals last season, is back Street from CBS -TV for an undisclosed cisco. now at 9 -10 Saturdays, will go to mix the new shows with repeats but reportedly six -figure price, has a into the Owen Marshall Thursday period, theatrical stage- production background and the rotating trilogy of Assignment: Production has started on Cinderella, the and used to specialize in preparing na- Vienna. The Delphi Bureau and Jigsrw, first of four one -hour live musical spe- tional companies of Broadway produc- now on Thursdays at 9 -10, will replace cials sold by Prince Street Productions, tions for tour. His Entertainment Media. Sixth Sense at 10-II Saturdays. Hollywood, for sponsorship in syndica- among other projects, is developing two The Monday Night Movie, which ABC tion by Ideal Toy Corp., New York. Re- series for potential Saturday- morning net- said will include the second part of sev- portedly, this new package of specials al- work presentation and a game show for eral Sunday -Monday two -part presenta- ready has been placed in some I00 mar- syndication. tions of motion pictures, will replace kets in the U.S. by Mission Argyle Pro- football as of Jan. 1. Dates for the other ductions, Hollywood. changes had not been set, except that Last season, Ideal Toys, through Helf- they will occur in January. gott and Partners, New York, licensed Did Elton Rule send In the latest national Nielsen ratings, the first syndication runs of Prince Street's for the week ended Nov. 5, the two ABC first four television specials-Pinocchio, up a trial balloon? shows being dropped ranked near the Jack and the Beanstalk, Aladdin and The On the bottom: Sixth Sense was 61st of 66 and surface, speech Emperor's New Clothes, sponsoring them to Hollywood Alias Smith and Jones was 63rd. Radio -TV Society in a total of 83 markets. This same pack- was 'the future is now,' age of specials also is being backed by kills two, moves five, but some saw the talk as CBS -TV also Ideal in the 1972 -73 season, so far having groundwork for franker programs introduces Buddy Ebsen as detective sold in 42 markets. CBS -TV announced last week it would In addition to Cinderella, Prince Street, In a speech billed as of "major industry drop two half -hour programs, bring in is producing hour versions of Canterville importance" -but with more left between a new one -hour series and shift five ex- Ghost and The Midnight Ride of Paul the lines than in them -Elton H. Rule. isting programs at midscason. Revere for the upcoming season. Subject president of the American Broadcasting Anna and the King (Sunday, 7:30 -8 for the fourth special has not yet been Companies, last week told a luncheon p.m. NYT) and The Sandy Duncan Show chosen. meeting of the Hollywood Radio and (Sunday, 8:30 -9) are the shows going All of the new presentations are being Television Society that the times are out. The new series, a Quinn Martin pro- produced at the studio facilities of KTTV- indeed changing and that broadcasting duction starring Buddy Ebsen as a veteran (Tv) Los Angeles. has need to "speak the language of the private detective, will go into the Sunday Prince Street, which was formed in the seventies" if it is to keep up with change. 9:30 -10:30 period. It is tentatively titled early 1960's as a theatrical production Addressing a rainy -day crowd of more Barnaby Cobb. company in New York Greenwich Vil- than 500 media and production execu- To make room for the new entry, lage, approaches each show as it would a tives (the second largest attendance in Mannix will move from Sundays at 9:30- Broadway musical, with musical numbers HRTS history), he delivered what
Broadcasting Nov 201972 66 amounted to a homily concluding that televising any of the 300 films it was alleged "benchmark" cases cited by Jus- broadcasting stands at the gateway to offering in a package because three of tice as precedents for concluding that "a golden age of communications," those films were licensed to ABC, estab- exclusivity contracts are subject to the and if radio and TV arc allowed "to ex- lished a precedent whereby the antitrust antitrust doctrines are inappropriate. This plore in every direction of human en- statutes could he applied to television is so, it said, because all the cases re- deavor" [then] "the turbulence of today programing. But the NAB last week ferred to by Justice involved distributors can translate into the triumphs of to- pointed out that while the "doctrine of and exhibitors that dealt with each other morrow." ancillary restraints" had been applied to exclusively in the market. A program But there were some in attendance at program contracts, the case in question supplier, on the other hand, can deal with the meeting who preferred to think that made no mention of the legality of ex- every station in a specific locality if it so Mr. Rule, in a soft, indirect approach, clusive licensing. Careful examination of chooses. Application of those cases to the was preparing the way for still more the case, NAB said, shows that it was immediate issue, NAB said, is therefore frankness in television programing. In a the setting of the case itself, and not the "a gross misapplication of legal prece- telling passage of his speech, Mr. Rule thrust of the antitrust provisions, that led dent." said: "We are not in the business of the court to its decision. Justice also argued that it is unreason- shocking. We are in the business of The association also claimed that the able for subsequent runs of a particular recognizing, of reflecting, of enlightening, and of leading the audience to new levels WSVA- TV -AM -FM is represented nationally by < eery- Knodel, Inc. of sophistication when the audience de- mands it." Justifying this contention with the traditional disclaimer that broadcast- ing mirrors public desires, he added: "The broadcasters in this country do not force - feed ideas. Nor should we keep ideas in tight boxes of restraint. We do not patro- nize our public. We react with an aware- ness of the public desire. We take our cues from the people, and change as they change." But above all, Mr. Rule sounded two Bridge reminders. Foremost, he said, broadcast- ers "must remain the masters of our own house." And with that privilege goes the responsibility for radio and TV to main- tain their credibility: "Propagandists," he said, "have no lasting credibility. It is only through independent action and in the night honest presentation that we will keep the ::- ..,. . v;. public faith." -
NAB counters attempt of Justice to shake program -exclusivity tree FCC told that government agency 'misstated' law, 'misconceived' facts
When the FCC collected comments sev- eral months ago on the question of whether time -exclusivity practices in the broadcast industry are reasonable, all but A. eat. . two parties responded affirmatively. One dissenter was the Department of Justice (the other was the National Cable Television Association), which called on the commission to establish "firm" rules governing the length of non - network program contracts. Last week, Justice's position came in for some stiff Quickly and almost without criticism by the National Association of traveled. News correspondents entire area. Broadcasters. warning, Agnes visited our area Frank O'Roark anc Diane Ivone For outstanding news coverage In a pleading designed to counter this summer. Her baggage was with news photographer Dick Getz during the floods caused by Justice's contentions, NAB told the com- death and destruction. spent the night with Agnes, at Hurricane Agnes, WSVA- TV-AM -FM mission that the department has both From the start it was clear we times wading through rushing was awarded the U.P.I. "misstated the law and misconceived the faced the most lethal emergency torrents. Their stamina carried International Certificate of Merit. facts." Further, it claimed that if the since Camille Calls poured in. them far into the eight to report Gilmore Broadcasting commission were to tamper with "the Families were evacuated. Every on the hurricane damage. Corporation committed to finely tuned competitive mechanism - road felt the effects of rising WSVA Radio stayed on the air community action which now exists in the program -supply water. Fields were covered, all night, broadcasting latest market," it would be a disservice to the bridges public interest and its own objectives of washed out. emergencies, evacuations, ,,p Travel was "out of the requests for assistance serving diversity in programing. - James S. Gilmore. Jr. Justice's comments last August (BROAD - question," but WSVA -TV and Radio as a bridge in the night for the President cAsT1NG, Aug. 14) argued that a 1960 New York district court decision, pro- hibiting Walt Disney Productions from THE GILMORE GROUP
WEHT -TV I WREX -TV K[UE-TV WSVA-TV KOOE-AM I WSVA-AM !, WSVA-FM
'vansville Rockford Arm Harrisonburg I loplin Harraon^urg ' Harrisonbug The race. CBS -TV was on top again by a fraction in the prime -time ratings for the week ended Nov. 5, the eighth week of the 1972 -73 season, but NBC -TV remained on top for the season to date. The national Nielsen averages for the seven nights gave CBS a 19.1 to NBC's 19.0 and ABC's 18.8. In the cumulative FOR THE BEST ratings over the eight -week period there were slight differences in the results as calculated by NBC and CBS, but both agreed NBC was ahead. NBC showed itself with a 20.0, CBS 19.3 and ABC 18.5, while CBS had NBC with 19.9, CBS 19.3 IN and ABC 18.4. ABC won three nights to two each for the other networks in the Nov. 5 period. ABC took Monday, Tuesday and Friday, CBS Wednesday and Saturday and NBC Thursday and Sunday. Following are the national rankings for the week ended Nov. 5, with ratings for the top 15 shows in audience popularity: CHILDREN'S PROGRAMMING (1) All in the Family (CBS) 367; (2) Marcus (ABC); (33) Here's Lucy (CBS): (34) Wallons FROM FOUR MINUTES TO FOUR HOURS Welby. M.D. (ABC) 28.1: (3) Bridget Loves Bernie (CBS); (35) Mannix (CBS); New CBS Tuesday (CBS) 27.4; (4) Sunday Mystery Movie (NBC) Night Movies (CBS); (37) Bold Ones (NBC); TAILORED TO YOUR NEEDS CUSTOM 26 7: (5) Hawaii Five -O (CBS) 25.4: (6) Sanford (38) Emergency (NBC); Sonny 8 Cher (CBS); 8 Son (NBC) 24.4; (7) NFL Monday Night Foot- (40) Owen Marshall (ABC): (41) CBS Thursday ball (ABC) 24.3; (8) Ironside (NBC) 24.3: (9) Can- Night Movies (CBS): (42) Jackson 5 special non (CBS) 24.2: (10) Gunsmoke (CBS) 23.9: (CBS): (43) M A S H (CBS): (44) Odd Couple (11) Saturday Night at the Movies (NBC) 23.8; (ABC); (45) Laugh -In (NBC); (46) Bonanza (NBC); (12) Maude (CBS) 23.7: (13) Wednesday Movie of (47) Temperatures Rising (ABC); (48) Mission: the Week (ABC) 23 5; (14) Walt Disney (NBC) Impossible (CBS); (49) Little People (NBC): (50) 23.1: (15) Mary Tyler Moore (CBS) 22.9; Dean Martin (NBC); (51) Dick Van Dyke (CBS); (16) Monday Night at the Movies (NBC); (17) (52) Ghost Story (NBC): (53) Sandy Duncan Flip Wilson (NBC); (18) Movie of the Week (CBS); (54) Search (NBC): (55) The Men (ABC); (ABC); (19) Paul Lynde (ABC): (20) Partridge (561 Jolie Andrews (ABC); (57) Banyon (NBC); FELIX THE CAT Family (ABC); (21) Love. American Style (ABC): (58) Bill Cosby (CBS); (59) McGovern political - (22) Friday Nigh! Movies (CBS); i23) Bob New - Friday (CBS): (60) Streets of San Francisco hart (CBS): (241 Rookies (ABC): (25) Mod (ABC); (61) Sixth Sense (ABC): (62) McGovern Squad (ABC). Wednesday Mystery Movie (NBC); political- Sunday (NBC); (63) Alias Smith 8 Jones (ABC); (64) McGovern political (27) Sunday Night Movie (ABC): (28) Carol Bur- -Wednesday (NBC): (65) Vote for Peace political -Monday (CBS); (66) nett (CBS); (29) FBI (ABC); (30) Medical Center THE MIGHTY HERCULES American Independent Party political - Tuesday (CBS); (31) Brady Bunch (ABC); Room 222 (NBC).
program to be afforded exclusivity for it had no idea that WSBK -TV or any other SPEED RACER more than one season because first-run commercial station in Boston was in- showings are licensed for only one season. terested in televising the games, and that But, NAB countered that any attempt to WGBH -TV had made its own arrangements equate first and subsequent runs of the to cover the series. It denied Storer's con- GIGANTOR same program is "naive and illogical." tention that EEN had negotiated with since it is impossible to determine the Stein for the rights on a "Boston -or- value of the program prior to first run, nothing" basis, and said it had "no knowl- but subsequent runs can be judged by edge" of \'GBH -TV's efforts to secure un- MACK & MYER FOR HIRE the show's track record. derwriting for its coverage -which, Storer had suggested, resembled the activities of a commercial station and which vio- EEN says it didn't lated WGBII-TV'S obligation to keep its operations on a nonprofit level. step on WSKB -TV's toes But on a more general level, EEN de- fended the actions of WGBH -TV in bidding Educational network maintains its bid for the series, contending that public CALL -- WIRE -WRITE: for hockey games was not improper broadcasters "had a perfect right, if not a public duty, to compete for such unique The Eastern Educational Network last program offerings." The fact that WSBK- week sought to set the record straight on Tv had broadcast the first four games of its role in the controversy over a presenta- the series, EEN said, did not establish a tion of the Canada -U.S.S.R. hockey series requirement that the latter portion of the on Boston's noncommercial TV station series also appear on a commercial fa- last September. In a letter to FCC Chair- cility. And, it noted, while WSBK -TV did c man Dean Burch, the network denied bid for those rights, it did not succeed, wrongdoing and further claimed that the and this lack of success "does not establish Boston station's coverage was perfectly impropriety by the successful public proper. broadcast interests." The EEN communication was prompt- ed by a Storer Broadcasting Co. letter last month to Mr. Burch (BROADCASTING, Telephone -talk shows Oct. 9). Storer had claimed that its wsBK- TV Boston was outbid for the rights to top insomniacs' list the last four games of the hockey series by EEN and its Boston affiliate, noncom- of radio preferences mercial WGBH -TV. It asked the commis- ARB survey shows that format sion for a declarative ruling on whether leads with late -night audiences the noncommercial interests' activity in in eight major markets SCHNUR APPEL TELEVISION CORPORATION this and other such situations is permit- ted by the agency's rules. Research Bureau of 87 WOODLAND ROAD An American study In its letter last week, EEN emphasized the post -midnight (l a.m. -5 a.m.) radio SHORT HILLS, N.J. 07078 that WGI1H -TV was not included in its listening habits of adults in the eight (201) 379 -5300 negotiations with Phil Stein Enterprises, largest cities shows that the most popular a New York program broker who had format among both men and women is secured the U.S. rights to the latter por- the talk /telephone -participation format. tion of the hockey series. It asserted that ARB surveyed the markets of New
Broadcasting Nov 201972 68 CTION /SALES SYSTEMS
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ONE MAIN PLACE SUITE 1000 CBS STUDIO CENTER 154 E. ERIE ST. SUITE 604 communicaTions neTwoRk. mc. DALLAS, TEXAS 75250 STUDIO CITY, CALIFORNIA 91604 CHICAGO, ILLINOIS 60611 A DIVISION OF CARUTH C BYRD ENTERPRISES. INC (214) 651 -8983 (213) 762-1808 (312) 787 -8220 York, Los Angeles, Chicago, Philadelphia, bers were being notified of these require- Detroit, Boston, San Francisco and Wash- Music ments in the November issue of the un- ington, using special computer reports ion's oficial newspaper, International from the media information department Cable and musicians: Musician, now in the process of being of Campbell-Ewald, Detroit advertising mailed. agency and discovered that the talk for- new working guidelines mat had a 24.3 share among adult men AFM sets standards for members' and a 41.0 share among women. appearances on CATV systems Breaking In The chart below shows the rank in order of preference and shares in paren- The American Federation of Musicians 'Don't Let Me Be Lonely Tonight" theses, according to demographic break- announced last week a set of guidelines - outs. Jumes Taylor (Warner Bros.) Newly- relating to wages, working conditions weds James Taylor and Carly Simon Men 18+ Women 18+ and other union -guaranteed safeguards Talk /telephone (24.3 %) Talk /telephone (41.0%) (married Nov. 3 in New York) will both who cable -TV Contemporary (20.8 %) Popular for musicians perform for have new albums (on Warner Bros. and All -news (13.3 %) standard (15.3 %) systems. Contemporary (10.4 %) Elektra, respectively) in the stores by this According to Union President Hal week. The titles of the new singles from Men 18-34 Women 18-34 Davis, international contracts between both these artists are of note. Carly Contemporary (46.5 %) Contemporary (35.9%) AFM and cable companies have not yet Black (14.1 %) Beautiful music (19.2%) Simon's newest is no offering "You're So Popular Popular been negotiated "because employer Vain ": Mr. Taylor's is "Don't Let Me standard (13.4 %) standard (12.8 %) has asked for collective- bargaining such Be Lonely Tonight." But it's the Taylor Men 35-49 Women 35 -49 negotiations." Therefore, he said, "live single that looks best at the moment. All -news (25.6 %) Talk /telephone (30.2 %) performances for local cable TV are Beautiful music (18.6 %) Popular under the jurisdiction of the local union It was officially released last week and, Talk /telephone (12.8 %) standard (18.9 %) probably because it's his first recording in Contemporary (13.2 %) in whose area the performance occurs, and scales and conditions established by more than a year, it is picking up airplay Men 50+ Women 50+ and listener Phila- Talk /telephone (47.1 %) Talk /telephone (59.2 %) the local prevail." reaction quickly. One Popular standard/ Popular For taped performances, Mr. Davis delphia programer said, "Even if it were all-news--tie (16 %) standard (12.2 %) said, the following conditions must be terrible, we'd get a lot of phones on it Beautiful music (7.6 %) All- news /beautiful because it's James Taylor ". Mr. Taylor's music -tie (7.3 %) met: (1) The musicians are to be paid the wage rates established by the local last single, "You've Got a Friend ", the union in whose jurisdiction the program Grammy song of the year, is as good a originates; (2) the program will be shown guarantee as any programer can have ABC Entertainment has only over the cable system located within on the success of a new record. the jurisdiction of the local union in The song is made of the stuff that a new children's shop whose jurisdiction the program originates; makes most songs popular-an identifia- (3) will shown only once ble situation. Though the affair is over ABC last week created a the program be Entertainment clearance by the AFM in the song /story the singer tries to talk new children's program unit, to be headed without further and /or the local; (4) the system will not his lover into one last time. "Do me by Michael Eisner, vice president for wrong or do me right /Tell me lies but and childrer.'s permit any other CATV operation. edu- program development cational television or commercial televi- hold me tight /Save your good -byes for programs. the morning light /But don't let me be Mr. Lee Polk to the sion stations to show the programs; (5) Eisner appointed the system will restrict the use of the lonely tonight." post of director of children's programs, which it is East Mr. Polk joined ABC several music to the program for Stations reported playing the new Coast. recorded; (6) the system will not permit weeks ago from National Educational James Taylor on the week of its release the music to be dubbed, transcribed in where he had served as direc- or included: WFIL(AM) Philadelphia, wtxv- Television, any way mechanically edited for any pur- (AM) tor of children's programs since 1970 Cleveland, wrtx(AM) New Orleans, pose; (7) the system will agree to pay wPCC(AM) Washington, wPoP(AM) Hart- (BROADCASTING, Oct. 2). prevailing AFM wage rates and other fi- ford, Conn., wRKo(AM) Boston, WCAO- Joseph M. Taritcro, ABC's director of nancial benefits to all of the musicians (AM) Baltimore, KLIF(AM) Dallas and children's feature films since September performing on a program, should the KJR(AM) Seattle. 1971, was named director of children's music ever be used for the production of "Oh Baby What Would You programs, West Coast. phonograph records, commercial an- Say" - Hurricane Smith (Capitol) Pat Nardo continues as manager of nouncements, or as background music to This is a children's program, East Rounding video sprightly, modern production of what Coast. accompany any other type of tape sounds like a 1930's Busby Berkley vamp out the new children's program unit is or film program. show -tune. In reality, it was in Mona Moore, who becomes manager of Mr. Davis said AFM's more than 600 written this decade by a 49 -year -old children's programs, West Coast. affiliated local unions and 315,000 mcm- man who was the engineer on many of the Beatles albums up until Rubber Soul. A spokes- man for Capitol Records gives the credit for breaking Hurricane Smith's first big MANY ROCK STATIONS SPOT hit -he is the artist as well as the song - writer-to Dean Tyler, program director VOLUME IS DOWN 20% of wlP(AM) Philadelphia. Jay Cook, program director of WFIL- Doesn't make sense. Audience is up. But Spot (AM) Philadelphia, commented, "We put is down though Newspapers, Spot TV are up. We help it on a couple of weeks ago for program- ing purposes and not because we thought contemporary stations develop big Retail gains it would be a hit. And this week we're to compensate for Spot losses. We also perform moving it into the top 15." The record was slow to break out -it 60 other services , during 30 days of in- market work took four to six weeks after wiP first annually. Stations like us 1 because we personally create played it to pick up airplay on a national the ' dollars to pay for our services. scale. Phone requests at all stations sur- veyed were heavy and from all demo- YOUNG ADULT graphic categories. MARKETING INC. Hurricane Smith's "boop-boop-boo- 19525 VENTURA BLVD. TARZANA, CALIF. (213) 881 -7017 doop" record was playlisted on the fol-
Broadcasting Nov 20 1972 70 Warners' Newest SuperGroup: Waronker, Wickham, Templeman, Titeluran & Cale
in this business, cities have sounds. New (Ted Templeman, for instance, has Miruble dicta, that settled the matter. Orleans and Kansas City got known for most recently watched his latest Burbank When Arlo did, however, feel like Dixieland sounds. Memphis has its, and Sound single -"Listen W the Music :' by recording some more, the Burbank so does Detroit. Nashville, too. the Doobie Brothers -capture America.) Sound and the Burbank Supergroup And incredibly, there's Sweated Subtleties were available. Month after month, available, until Mr. Guthrie and Lenny The Burbank Sound The Burbank Sound is, in essence, knew it could be no better. It's the responsibility of Lenny the result of a drive - -often near inter- minable- toward perfection. And at that time only did Lenny Waronker. Waronker slip album Warners The drive to get a single or album the to He is leader of Warners' A staff, &R recorded plumperfect. To redo and redo by -then rather randy sales boys. *he company's latest supergroup. a record, even to the point where Out of that album smashed Arlo's The Burbank Sound may be his producer and artist spend hours sweat- "City of New Orleans:' responsibility, but if you were to ask ing over subtleties that might well go History should note: the City of New Mr. Waronker what the Sound Burbank unheard on the final record. Orleans owes a lot to Burbank, and is, he'd say he never heard of it. That sweating costs money and spirits, Burbank's Sound. Other people, of course, have: among but it earns a Sound with capital S. them Captain Beef heart, John Cale. Thank you Arlo, but thank you Earlier in 72, for example. Lenny's Supergroup, too. Ry Cooder, 'l'he Doobie Brothers, Arlo long artist Arlo Guthrie had been over- why Burbank Guthrie, Gordon Lightfoot, Little Feat, due for an album. 'l'he merchandising That Supergroup is the Van Morrison, Randy Newman, Van guys at the other end of the humble Sound sounds better and better. Dyke Parks, Ed Sanders, for sure. Warner, Reprise building were a- gnash. Even if it takes longer. Each of these artists has recorded They bitched about "losing momentum" Even if it costs more. with a producer from the ranks of (as they put it) because "Arlo's been Supergroups like Waronker, Wickham, Warner's new supergroup Lenny with off the market so long:' and Waronker, Andy Wickham, Ted Temple - Templeman. Titelman, Cale And Lenny would listen and nod happen neither cheap nor hasty. man, Russ,Titelman or John Cale - gravely, and he would say yes that cer- the five pictured above. tainly is so and what a shame but Arlo But they happen in Burbank. Good Men. just hasn't felt like it 'til recently, fellos. Where they belong. slots, respectively. Mr. Barer admitted: "I tried something very similar to this about two years ago and it didn't do very well. But now I believe that there is a wider audience for (album music). We always knew it could bring in men 18 to 25. But I think it's spread way beyond that." He emphasized that the music was kept to familiar artists and songs and that the sound has not gotten "too progres- sive."
Music Briefs
Rock festival at WLAC. Nashville's WLAC(AM) is building listener- donated rockpile as part of effort to promote its new contemporary-rock format (BaoAn- CASTING, Nov. 13). Listeners who con- Steely Dan tribute originally decorated rocks includ- Houston, put the record on the air on the ing a reference to WLAC'S new sound, receive in return The Isle Wight basis of sound alone (sales are light and of and Bib The airplay regional), he said. And at this Atlanta Pop Festival, Sur, or People juncture, most of the other stations play- Music rock album. ing Steely Dan are on it for the same Music specials. Merv Griffin Produc- reason. Album sales are beginning to pick tions, Hollywood, is planning to produce up, ABC /Dunhill says, and, if these sales six music specials for television in as- are sufficient, other major outlets can be sociation with Metromedia Producers expected to go on the record quickly. It Corp. and with considerable record corn - still has a long way to go, though. pany tie -ins. Six specials, each hour in Stations playing "Do It Again" last length, are to be produced as potential week included: KJR(AM) Seattle, KILT - pilot for summer -replacement series or (AM) Houston, wcAR(AM) Detroit, wtnc- regular- season series possibility. First, (AM) Philadelphia, wRKo(AM) Boston scheduled for taping Dec. 6 at Caesar's and KoL(AM) Seattle. Palace in Las Vegas, is to feature Isaac Hayes, Staple Singers, The Emotions, Johnny Taylor, Luther Ingram, Carla Thomas and Isaac Hayes Dancers. Plan `Shaft' theme honored calls for Stax records to release sound- "Theme from Shaft," winner of an Oscar track album as spin -off of special. Also and a Grammy award to date, was pre- it's planned to simulcast sound track on James Taylor sented the Broadcast Music Inc. award local radio stations across country in for the most performed rhythm- and -blues conjunction with TV showing of program. lowing stations last week: cKL.w(AM) song of last year at ar. R &D awards din- Mery Griffin is to appear in each of Windsor, Ont., KJR(AM) Seattle, WFIL- ner in Memphis last Tuesday (Nov. 14). specials as presenter of talent. (Aai) Philadelphia and WBBQ(AM) Au- Besides the award to the Isaac Hayes Cross - promotion. Metromedia - owned gusta, Ga. awards to composition, BMI presented KMET(FM) Los Angeles, progressive rock 128 writers and 61 publishers for 93 It Again Dan (ABC /Dun- station, devoted entire day, Nov. 11, to "Do "-Steely songs at the dinner. Steely is just beginning to re- creating music and personalities of hill) Dan Writers who received the greatest num- happen. KJR(AM) Seattle spokesman rival station, Westinghouse Broadcasting - A ber of performance awards were General getting a lot 01 airplay out owned KFWB(AM) Los Angeles. Catch is says: "We're Johnson and Norman Whitfield (seven the record" and reports good requests that KFWB is currently all -news, and of each) and Eddie Holland, Greg S. Perry from all demographics. KILT(AM) Hous- re- creation covered 1958 -61 period when and Barret Strong (six each). Stone Agate ton is playing it as an LP cut. And WRKO station was forging new rock format Music was the leading publisher with 21 (AM) Boston added "Do It Again" last under Program Director Chuck Blore, awards, while Gold Forever Music was week because strong album sales in now head of Chuck Blore Creative Serv- of second with 10. that city. ices, Hollywood, and program consultant Steely Dan is composed of several to still another Los Angeles station, KIIS- members of the now- defunct Ultimate (AM). Special programing at KMET in- Spinach (a Boston group of only mod- A little looser at KOL cluded bringing back disk jockeys who erate national success) and studio musi- Seattle contemporary station KoL(AM) used to work for KFWB; airing of original many jingles, and top playlist: cians. The six -member band displays has dispensed with its regular playlist station ID's -40 a its and news and sports of that time an- different styles on Can't Buy Thrill, after 7 p.m. and revamped its format to first album, which contains "Do It accommodate album tracks all night. "In nounced by same staff announcers. Again." this city the MOR's are playing what the Marathon weekend. KSAN(FM) San "Do It Again " -the liner notes describe top 40's are playing," Burl Barer, night- Francisco, from Oct. 27 - Oct. 30, broad- it as "strum and drung " -is about an time personality and innovator of the LP cast 60 -hour special entitled Filbnore age -old problem of man: making the block, said. "The people are finding the Weekend. Special featured rock entrepre- same mistakes twice. The heart- on -the- same thing wherever they go. The cross- neur Bill Graham, who recreated some sleeve lover, the two -time k:1ler and the over is maddening. We think this is an of his favorite rock shows through rec- compulsive card -cheat in the song, after alternative." KoL has been on its album ords, live and taped interviews and pre- their sins have been painfully catalogued, cut nighttime format for about a month. viously unreleased tapes recorded at are wearily told: "You go back ... Jack/ And the duties of selecting music and shows that he produced over number of do it again /wheels turning round and presenting it are in the hands of Mr. years. Mr. Graham broaodcast on KSAN, round." Barer and Gary Crow, who occupy the 7 virtually nonstop, from 6 p.m., Friday, Bill Young, programer at KILT(AM) p.m.-to-midnight and midnight -to -6 a.m. Oct. 27 until 6 a.m. Monday, Oct. 30.
Broadcasting Nov 201972 72 ,.. Broadcast Journalism., c A call to arms ; >^ for newsmen ^'>yr ro NBC's Brinkley, other recipients tr- . > of USC achievement awards cite 2" need for unified action i U J against government harassment > 6* S` . In accepting a "distinguished achieve- ? c S ? ` r' ment award" in broadcasting from the v `!. N J California Jour- Ci University of Southern o J i u nalism Association last week, NBC News 4 o c commentator David Brinkley answered V. ('. k U % public critics of printed and broadcast journalism by reminding them that with- 8 out the press to watch over the politicians ,4i- and bureaucrats in Washington, there is G G "nobody at all" to do this "right and > G c, natural job." i C G G, li' Mr. Brinkley said that, contrary to the > v s general belief of critics, the biggest news- `c G i papers and magazines in the country v ( (such as New York Daily News and L l-i Reader's Digest) are not "screaming left - wing journals" but conservative. He as- serted that the three network television news operations "are generally free of either left -wing or right -wing bias." But conceding that his conclusion about tele- vision news is debatable, Mr. Brinkley noted criticism is "a fact of life" that journalists have to learn to live with, as well as the knowledge that "people proj- ect their own biases on us." The veteran NBC newsman contended that the printed and broadcast press do not threaten the rights and freedoms of people. He offered a single fact to back up this argument: "There are numerous the STATIONMASTER from Broadcast Products! countries in the world where the politi- cians have seized absolute power and muzzled the press. There is no country in Prepares logs, discrepancy reports, billing the world where the press has seized abso- and affidavits. lute power and muzzled the politicians." In addition to Mr. Brinkley, four other Prepares payroll, receivab es, commission nationally known journalists were hon- statements. ored at the USC association's 13th annual awards ceremonies held in Beverly Hills, Prepares sales reports. Calif. Hodding Carter III, editor of the Delta (Miss.) Democrat- Times, called Gives fixes on availabilities. attention not only to "the menacing shade of government" that currently threatens freedom of the press but to those journal- Simp ified operation with visual readout requires ists who appear to be more concerned minimum training, allows more efficient usage of with profits than in maintaining integrity and independence. Specifically, he criti- present personnel. If your commercial volume ex- cized those who supported the News- ceeds $100,000, you can't affórd nat to own one. paper Preservation Act in Congress, while forgetting that the special favors govern- The STATIONMASTER, with software developed with ment grants one hand, can be taken and Broadcast Products, away with the other. marketed by is the only Mr. Carter warned that as a result of computer exclusively programmed for the Broad- allegedly discriminatory provisions of the caster. It can be used with most automation sys- 1971 Federal Election Campaign Act, the tems or by itself. Call Dave Hill, Jim Woodworth press must now face as "the logical next step" a form of the fairness doctrine for or Duncan Mounsey today for details. political news coverage "in which the inches of space or seconds of news time given one candidate must be balanced exactly by a like amount of space or time BROADCAST PRODUCTS, INc. for his opponent." "I see few signs of unease in journal- 660 LOFSTRANO LANE -ROCKVILLE, MD. 20850 ism's board rooms about the assault on (301] 42a -4700 the First Amendment," Mr. Carter com-
Broadcasting Nov 20 1972 73 Pacifier. NBC newsman David Brink- ley has a suggestion on how to bring Vice President Agnew around to broadcast journalism's side. Speak- ing to a University of Southern Cali- Radiol fornia journalism award banquet, he said: "If I went on the air tomorrow night and said Spiro Agnew was the does more than contact. greatest American statesman since Washington, Jefferson, Madison, Adams and Hamilton ... the audi- ence might think I was biased. But he wouldn't." plained. He called for the press to mount We acquaint its powers of communication to protect itself from such assaults. The key, he stressed, "is whether the men who own and run American journalism today give enough of a damn" to marshal their forces to "restore the First Amendment Radio I is new. And we hove new approaches to selling time. to the Bill of Rights." We think a rep should do more than contact. He should acquaint himself Merrill Panitt, editor of TV Guide, with all the people and facts behind the buy. another recipient, argued that television That takes a professional salesman. And a lot of time. programing today is topical but not real-
Radio I has both. Because we represent a limited list of stations, ly relevant. He expressed confidence that we have time to get totally invo ved --with our stations, the market and the television industry has the resources advertisers. We have a research department that can break down and capabilities "to provide us with the demographics you never even considered. And the thoughts relevance we must have to help us under- Kent and Pacific and stand our society and our role in that of Burkhart other Southern people. society." If you'd like to talk to a rep who does more than contact, call our president, radio Lou He'd like to get Top newsmen feel acquaintedd with your problem. representatives the hot breath 437 Madison Avenue / New York ,New York 10022 / (212) 421 -3500 NEW YORK % CHICAGO / DETROIT / LOS ANGELES / SAN FRANCISCO of administration Hart, Chancellor cite incidents at IRTS luncheon; Reasoner says pressure has come from both parties
CBS News correspondent John Hart said last week that he was told the Internal We mean business. Revenue Service was looking over his tax returns after he came back from a trip to Hanoi. He added that after his first re- ports on the Hanoi trip "I received a personal letter from Frank Shakespeare," head of the United States Information Agency and a former CBS executive, "telling me that I hadn't been critical enough of the enemy. And although the letter was personal, it was franked by the USIA -which strictly speaking is probably illegal -and copies were sent to two top administration aides." Mr. Hart made these remarks at an 1 Please send SUBSCRIBER International Radio and Television So- SERVICE ciety Newsmakers luncheon in New York
1 year $20 last Thursday (Nov. 16) in response to a [] 2 years $37.50 question from the panel moderator David Bróadçastingc Frost. A second panelist, John Chancel- ihc nevz...en4W of rna..castng a-' . 3 years $50 Canada Add $4 Per Year lor, the anchorman of the NBC Nightly Foreign Add $6 Per Year News, answered the question about ad- Name Position 1972.1973 Cable ministration pressure on newsmen by
Sourcebook $8.50 angrily saying: "At I 1 o'clock this morn- with Company (If payment ing, the Office of Telecommunications order: $7.50) Policy in Washington asked our news Business Address 1972 Yearbook $14.50 bureau to them with an advance Home Address (If payment with supply order: $13.) transcript of what I would he saying here City State bp Payment enclosed at this luncheon." Mr. Chancellor went Bill me on: "Reporters are beginning to go to jail because they insist on protecting their BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036 sources. I do sense there's a hostility
ADDRESS CHANGE: Print new address above and attach address label from a recent issue, or print old address among the general public toward the including zip code. Please allow two weeks for processing; mail.ng labels are addressed one or two issues in advance. press, and you can bet the Nixon ad-
Broadcasting Nov 20 1972 74 We teamed up with black brainpower to put this shopping center on the map
The ground is cleared - Frank Smith, Jim Grier, Jim these are playing key roles in 113,000 square feet of it - --for Swann, and Nick Prim above three more projects. Progress Plaza, in Harrisburg, are some of the people who Our involvement with mi- Pennsylvania. made it happen. norities is a continuing thing And it's a dream come true Our contribution was Frank -and its getting deeper all for the Reverend Leon Sulli- Sm ;1 of our Market ng Re- the time, not only for us but van, founder of Opportunities search Department. At OICs for our subsidiaries. And Industrialization Centers request he set Jp an intensive it rangesfrom just plain giving of America. course in the fine points of money where its needed, to Progress Plaza is a shop- planning, developing, and op- hiring peopletowork for S &H, ping center that was planned erat.ng shopping centers. to helping people learn how to by blacks, to beowned and op- Nick Prim was selected as one help each other. erated by blacks, in the black of the management trainees community. to take the course, and work with architects Jim Grier and Jim Swann. Now, men like
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National Car Rental System (in Canada it's Tilden Rent -Afar'. Valid on U.S. rentals only except where prohibited by Iaw:th Minnesota call 612,944,234 collect. m National Car Rental System, Inc. 1972 ministration is not interested in making appearances, told the New England So- that hostility go away." He added that in `McCarthyism' hung ciety of Newspaper Editors, in Kenne- the next four years "Nixon will try to bunkport, Me., on Nov. 11, that the keep many of our domestic problems out on CBS and `Post' Post and CBS employed tactics similar of the spotlight -problems dealing with to those attributed to "their old arch the aged, the young, the black, the poor. Presidential aide Colson blasts enemy of the early 1950's" -the late and the widespread hunger that still ex- coverage of Watergate affair and Senator Joseph McCarthy (R- Wis.). He ists in America. It's going to be up to alleged GOP 'sabotage' attempts said they engaged "in the identical kind of newsmen and journalists to examine these unproven innuendo they found so shock- problems." Five days after President Nixon's land- ing 20 years ago." The third panelist, Harry Reasoner, the slide re- election, a top White House aide The Post and CBS "printed, reprinted co-anchorman of the ABC Evening News, vented his wrath at The Washington Post and eventually reported as fact that which said that news coverage by the networks and CBS for their coverage of the Water- indeed was not fact" in their coverage of "is a little softer" in general as a result gate bugging incident and of alleged the Watergate affair, Mr. Colson said. Be of administration attacks on the press. efforts by Republicans to "sabotage" also said that after the Post reported that "There's definitely less news on the air Democratic presidential primaries. top presidential adviser H. R. Halde- that could be called exacerbating. But Charles W. Colson, a special counsel man had access to a "secret fund" al- it's not only the Nixon administration. All to the President who rarely makes public legedly used to finance efforts to disrupt previous administrations - Republican and Democratic -have been S.O.B.'s and have tried to put pressure on newsmen." Audience, not newsmen, S--,-J4oLemele.e..t.... target of censor -Lower Elmer W. Lower, president of ABC week greater open- 0 News, called last for ness in government relations with the news media -and for persistence among media in defending their constitutional freedoms. CONSOLE YOURSELF! He cited Presidential Assistant Henry A. Kissinger's Oct. 26 briefing on the Vietnam negotiations as an "outstanding .c, _ - , .. , ,, d example of open diplomacy" and "an im- O pressive demonstration of the benefits of candor." 1.I.o i.- Mr. Lower also urged newsmen not only to protect their own freedoms but e also to be concerned with efforts to re- Model 5S11 press the underground press. "If we in Stereo Model 5M11 the Establishment media countenance the SPOTMASTER Mono repression of the unconventional press," he said, "it merely takes a redefinition of IS 'unconventional' before those same . . HERE... repressive measures can be turned on us." The "censor" and "would -be news man- with outstanding new audio ager," he said, make life difficult for consoles newsmen but their real target is the news from $775 audience. "And it is that audience-in this country, the free American people - Here are the audio consoles for stations whose standards are higher that has the greatest stake in the free than their budgets. Look what you get: press," he asserted. "For without a free press, we cannot have a free people." Model 5M11 Mono-11 HI /LO inputs into 5 mixers Mr. Lower spoke Nov. 12 at a New Model 8M20 Mono -20 HI /LO inputs into 8 mixers York Metropolitan Council of B'nai B'rith Model 5S11 Stereo -11 pairs of HI /LO inputs into 5 mixers luncheon salute to the free American Model 8S14 Stereo -14 pairs of HI /LO inputs into 8 mixers press. Electronic switching of input Individual program, audition, channels via FET's monitor, cue and headphone Three get Blakeslee awards Low and high level preamps amplifiers, plus mono mixdown CBS News, wcco(AM) Minneapolis and for each channel amps in stereo models Top ladder KNxT(Tv) Los Angeles have been desig- quality attenuators Solid state construction through - nated for 1972 Howard W. Blakeslee (Daven or equiv.); carbon pots out; modular, plug -in circuitry; Awards for outstanding reporting on dis- optional at lower cost in mono superb specs; complete with eases of the heart and blood vessels. models self- contained power supply The awards, given by the American Identical program and audition Heart Association, will be presented to- output channels for dual con- Beautiful as well as functional; sole capability day (Nov. 20) at a luncheon in Dallas. wood grain side panels The winners will receive a citation and an Write or call for details about the budget -pleasing prices: honorarium of $500 each. CBS News was selected for the "Can You Avoid a Heart Attack" segment on CBS -TV's 60 Minutes program on April BROADCAST ELECTRONICS, INC. 27, 1971; KNXT, for a half -hour program, A Filmways Company The Compleat Heart, presented on Nov. 8810 Brookville Road, Silver Spring, Maryland 20910 (301) 588 -4983 6, 1971, and wcco for a 50- minute show, Heart of the Matter, on July 13, 1971.
Broadcasting Nov 20 1972 77 to vote and can prove his act relates to Chalk one up. WKIK(AM) Leonard - his legislative authority and function," Cable town, Md., has been successful in its Senator Hartke said, "how can you be attempt to overturn in court a policy arrested and jailed for carrying out your by the St. Mary's county commis- function [as journalists] and exercising OTP cable concerns: sioners that has banned the use of your authority ?" tape recorders at their weekly board Senator Hartke, a member of the Com- funding, monopoly meetings -although not their use at munications Subcommittee, contended weekly news conferences -since Feb- that there would be "a clear transgres- safeguards, balance ruary 1971. In a declaratory judg- sion of the nature of freedom and author- among ment, Judge Joseph Weiner of St. ity in our system of government" if a re- regulators Mary's County Circuit Court said it porter is jailed for failure to make avail- Whitehead indicates some proposals was clear that the policy statement's able his notes, sources and information likely to be made to White House intent was "to single out members of to inquiring governmental bodies. the press," who should be subject to "If private sources, off -the -record Clay T. Whitehead, director of Office no greater restraints than the public. the briefings, tips and clandestine reliable of Telecommunications Policy, has pro- He said the policy was "an arbitrary reports were not necessary," the senator vided some broad -brush hints as to the exercise of power" and enjoined the said, "reporters, who are under enough county commissioners from enforc- proposals being fed into the report that pressure just on the things they can -level ing it. the high administration committee openly attribute, would not have them." on cable -television policy which he heads Democratic primary campaigns, it re- is preparing for President Nixon. In peated the charge without the denials. brief, they include: regulation to guard Mr. Colson described as "the ultimate Another setback for against the abuse of monopoly power by coup" CBS's "two -part so- called 'news' newsmen's privilege cable systems and to assure access to the special on the Watergate case," broad- medium; "a balance" among federal, cast a week before the election. He said Supreme Court, in brief ruling, state and local authorities in the regula- the programs rehashed "all of the old lets stand California contempt tion of cable television, and "a mixed charges, coming up with no new infor- citation ordering indefinite system of funding program costs" -one mation, and noting only a selective few jailing of L.A. newsman that would provide specialized program- denials." He that "on the program ing for those willing to pay for it. said A U.S. Court ruling last week the unlabeled 'editorial' took 10 minutes Supreme Mr. Whitehead used his appearance indicates that newsmen who refuse to di- of a 22- minute news report." before the California Community Tele- "the tragedy of the vulge the source of confidential informa- vision Association last week to lift a Mr. Colson said when asked by government Post's handling of the Watergate affair "is tion agencies corner of the curtain from the work of was public confi- are running an increasing risk of being the special committee, which includes that its impact to erode for contempt. dence in the institutions of government imprisoned three White House aides and three cabi- In its brief ruling, the court, with only which is as well as the confidence of many "fair - net secretaries and expected to minded persons in the objective reporting Justice William O. Douglas dissenting, re- submit its proposals to President Nixon of the Washington Post." fused to review a case in which the Cali- next month (BROADCASTING, Nov. 13). Those in government deserve the closest fornia courts held that a Los Angeles Some of the matters he discussed had scrutiny, he said, adding, "We can learn newsman can be jailed indefinitely for been the subject of press accounts based from a vigilant, hardworking, objective contempt for refusing to disclose the on early drafts of the report (BROADCAST- press, working as friendly adversaries." source of a story on the Charles Manson ING, July 31; Dec. 20, 1971). But the murder trial in 1970. proposal for "a mixed system of funding William Farr, who at the time was costs" appears to be new. with the Los Angeles Herald -Examiner Mr. Whitehead, asserting he was not A new friend for but is now with the Los Angeles Times, talking about "the old pay -television obtained from lawyers at the trial a copy siphoning problem," said that advertisers newsmen's privilege of a statement from a prospective witness are not likely to be spending much more Hartke tells NAB regional that the Manson family planned to mur- for television coverage, and asked: What that freedom of speech der other entertainers following the kill- could be a better source of new revenues cannot be fragmented ing of actress Sharon Tate, for whose than the television viewer? murder they were on trial. Such a mixed system -of advertisers Senator Vance Hartke (D-Ind.) came out The local court had instructed lawyers and subscribers -"would provide the sort squarely in favor of unrestricted protec- and others involved in the case not to of incentive needed for expansion of con- tion for newsmen's confidential informa- discuss it out of court. And when the sumer program choice," he said. "Since tion and sources in a speech last Thurs- trial was over, Presiding Judge William mass -appeal program revenues are limited, day (Nov. 16) to the Midwest fall re- Older asked Mr. Farr his source. television [and by that he meant any of gional conference of the National Asso- The reporter said he had obtained his the developing technologies capable of ciation of Broadcasters in St. Louis. information from lawyers in the case, but transmitting programing] would have to "There is no way you can touch any refused to identify them. He based his turn to the more specialized viewing audi- of it without ruining all of it," said the stand on a state statute shielding news- ence." senator, referring to the principle of men from contempt judgments for refus- He sees such programing, "dependent freedom of speech. ing to reveal their sources. as it would be on its attractiveness to a "I do not think any reporter's source However, Judge Older cited him for specialized audience," as representing is in the public domain," he said. "I do contempt, and the California Court of "a net addition to rather than a replace- not think any reporter has the duty to Appeals sustained the sentence- confine- ment of our mass -appeal programing." any governmental agency or its repre- ment in prison until he revealed his The kind of regulation Mr. Whitehead sentatives ... other than to find out and sources -on the ground that the state law discussed as a means for dealing with report." violated the state constitution's guarantee cable- monopoly problems and resolving And, the Senator reminded the broad- of a fair trial. the access question is one of three op- casters, journalists report not to news- The Supreme Court last June, in a deci- tions he said are available to the com- papers or to TV- station executives, but sion involving three separate cases, held mittee. In any event, he said, "everyone "to the record, to the people. And fre- that newsmen do not have constitutional agrees that no private entity should be quently, in time span there is a differ- immunity against contempt for refusing allowed to control all the cable channels ence." to testify before grand juries if they pos- in a given community." If a member of the Senate "cannot be sess information relevant to a particular As described by Mr. Whitehead, the jailed for a crime if he is on his way investigation. regulation would apply only to the trans-
Broadcasting Nov 20 1972 78 mission -monopoly aspects of the television until this copyright issue is resolved, the allege that the FCC, absent a rule, had business, not to such elements as pro- possibility-and the appearance -of un- coerced duplication in the areas they serve. gram creation, origination or supply, fair competition by cable operators re- The appeals court case had been which "are characterized by free and mains." brought by Service Electric Cable TV Inc., open competition." A recurrent theme throughout his re- which contended that the rule requiring Such an approach places primary reli- marks was the administration's determi- notice and hearing did not apply to the ance "on an effective structuring of the nation to permit cable to develop as free system's action in expanding into Ashley cable -television industry and on our free- of regulation as possible. But he also said borough, a small, separately incorporated market incentives," Mr. Whitehead said. that the administration cannot simply suburb of Wilkes- Barre, which is com- He also said it is more consistent "with support everything that is good for cable pletely surrounded by Hanover township. the private -enterprise system and our in the short run. "We also have to focus The cable system argued that Ashley, traditional government-business relation- necessarily on the long run and on the though a separate jurisdiction, is con- ships." checks and balances that should be es- tiguous to and actually a part of sur- One of the other options Mr. White- tablished for you." rounding Hanover; therefore, it said, head said was open to the committee was Ashley is not a separate community un- public- utility regulation "from the be- der the rule. The commission, however, ginning"; but that kind of regulation Courts with FCC read the rule literally; it said the system's would inhibit the growth and viability of expansion had been "into another com- the "dynamic" cable -television business. on cable actions munity" and was therefore unlawful. The other one would be to leave the in- dustry as it is now, under FCC regula- FCC regulatory actions involving cable tion; but that would "only postpone the television were upheld last week by two Competitive complication inevitable transition to public -utility courts-the Supreme Court in one case regulation" as a means of controlling in which the constitutionality of the non- in Frankfort, Ky. cable's monopoly power. duplication rule was challenged. claims a Private CATV operator The draft report that surfaced in July The high court action was rejection he's being invaded by city's system a the contained a proposal for regulating cable- of petition to review the decision of U.S. Appeals the Fourth Cir- television systems as common carriers Court of for A Frankfort, Ky., cable TV operator in which upheld the but not as public utilities. The report said cuit, Richmond, Va., who the 20 years has run his commission's refusal to waive the rule for for past that the presence of "close substitutes" system relatively free from cable com- like broadcasting and telephone services CATV systems in Front Royal and Win- chester, both Virginia. petition is suddenly finding himself sur- "will severely limit the monoply power by an expanding, municipally - the the of rounded that a cable system can exploit," and In other case, U.S. Court system. found no relief Appeals in Washington upheld a commis- owned Having thus obviate the need for public- utility- in the courts, he is sion that a cable system operat- from the incursion type regulation, at least for an initial decision looking Tele- ing in Wilkes -Barre and Hanover town- now to the National Cable period of time. vision Association for help. Mr. Whitehead did not specify whether ship, both Pennsylvania, had violated a commission rule requiring systems to give Howard Morrell, who says he has in- the regulation the committee apparently vested some $400,000 to date in his favors includes rate regulation. In knock- notice to local television stations and ob- tain commission authorization in a hear- Consolidated TV Cable Service, claimed ing down the need for public -utility type areas. that system is being encroached upon by last summer, the draft report ing before expanding into new regulation In the Virginia case, Winchester TV Community Services Inc., a non -profit, said it would be "inappropriate" to regu- city- sponsored operation. The two sys- during years of Cable Co. and Television Antenna Cable late rates the early cable Inc. sought permission to continue carry- tems initiated service about the same development, when systems will be re- ing the of NBC -owned WRC -Tv time, two decades ago, but in different quired to take "considerable risks." signals Washington, which they had long been parts of the Frankfort area. in Mr. Whitehead, discussing the ap- supplying their subscribers, after WHAG- There never was any uneasiness, Mr. of regulatory responsibility portionment TV (ch. 25) Hagerstown, Md., went on Morrell said last week, because he was for cable television among federal, state the air, in January 1970 as an NBC in the northern section and Community and local governments, said the potential bonus affiliate. Since the UHF is closer Service, the southern section. But sud- of the medium "is so great that effective to the two Virginia communities involved denly earlier this year, the city -owned regulation be at all levels." may needed than WRC-TV, it is entitled to nondupli- system began expanding and since June He said "the goal should be a balance" cation protection. has begun to duplicate the Morrell among the three levels. The systems challenged the validity of system. Mr. Whitehead, as he has before, said the rule on the ground that it violated the At this point, Mr. Morrell says his that it is important that the policy matters equal protection of the laws, as that con- system has been overbuilt. His profitable with which the committee is dealing be cept is embodied in the due- process clause 3,900- subscriber operation is now down resolved in legislation. And Congress, he of the Fifth Amendment to the Constitu- to 3,500, and his original $3.50 per said, should keep two principles in mind tion. They compared the rule with a month fee has had to be reduced to in enacting CATV legislation -it should commission policy statement encouraging $2.50 monthly to meet the other system's not be cast in a permanent mold but networks to affiliate with small- market rates. And what had been Mr. Morrell's should allow for the evolving status of outlets even in cases where the signals of first substantial profit last year has now cable, and it should come in one com- the outlets would overlap those of major - begun to shrink. prehensive legislative package and not on market affiliates. As soon as the city -owned system's a "detail -by- detail, 'as the need arises' The commission had argued that the intentions became clear, Mr. Morrell basis." policy statement, adopted in 1971, and went to court to try to stem the incur- Mr. Whitehead also called again for the nonduplication rule were not incon- sion. He was, he says, unsuccessful in resolution of the copyright issue. A key sistent, in that both were designed to both state and federal courts. element in the settlement of the dispute achieve the same goal -"providing the that cleared the way last year for the public with the greatest number of broad- FCC's adoption of CATV regulation was cast voices representing the widest pos- Teleprompter adds more agreement among the parties that they sible diversity of sources." Teleprompter Corp., New York, has ac- would compromise their differences on And the court, in rejecting the consti- quired Antenna -Vision Inc., 8,400 -sub- copyright legislation. That compromise tutional argument, noted that the com- scriber complex of cable -TV systems in is yet to be reached. mission has not adopted any rule requir- communities near Utica, N.Y., for $3.5 He said the administration is committed ing a network to duplicate its programs million. Teleprompter President Raymond to a regulatory structure "that is positioned in Winchester or Front Royal through P. Shafer said it was company's fifth ma- on free and open competition." But the multiple affiliations. The court also jor acquisition this year, increasing Tele- competition must be fair, he said. "And pointed out that the systems did not prompter subscribers to over 720,000.
Broadcasting Nov 20 1972 79 training, national sales representation, Equipment & Engineering marketing services and administrative Finance systems, for prospective MDS affiliates. Mr. Foster and Mr. Franco spoke Times Mirror Co., Los Angeles, which What's attaad Tuesday (Nov. 14) in New York at a owns and operates KDFw(Tv) Dallas and news conference preceding a seminar recently announced acquisition of KTBC- for MDS? sponsored by the microband companies TV Austin, Tex. (BROADCASTING, Sept. and attended by MDS applicants, sup- 4), reported increases in net income of Officials of firms involved pliers and FCC personnel. Robert Wells, in new distribution service 22% for third quarter and 21 % for first former FCC commissioner, who is vice 40 weeks of current year. see revenues of $300 million chairman of Microband Corp., presided. a year by the mid -seventies For first 40 weeks ended Oct. 8: 1972 1971 Earned per share S 1.69 S 1.40 A prediction that the emerging common - Revenues 446.400,000 380,300,000 carrier TV multipoint distribution service Competition's complaints Net income 28,500.000 23,400.000 (MDS) industry should reach $300 mil- endanger Largo V Per -share figures based on number of shares outstand- lion annually in time sales by 1976 was ing before 2 -for -1 split of common stock scheduled WLCY -TV Inc.'s application for permis- to become effective Nov. 14, and also are computed offered last week by Mark Foster, presi- as if all convertible preferred shares were converted dent of Microband National System Inc., sion to improve the facilities of its to common shares. New York. channel 10 station in Largo, Fla., has He said his company has signed affilia- resulted in an FCC hearing questioning Sonderling Broadcasting Corp., New tion agreements covering more than 150 its qualifications to be a licensee. York, reported increase in revenues and MDS applications and expects to be able WLCY -TV'S application has been op- decline in income for first three quarters to interconnect MDS operations in some posed by two Florida UHF's- Hubbard of 1972. For nine months ended Sept. 30: 20 metropolitan markets by the end of Broadcasting Inc.'s wToo(Tv) St. Peters- 1972 1971 1973. The company is affiliated with burg and Sarasota -Bradenton Florida Earned per share $ 0.98 $ 1.22 Microband Television Co.'s WXLT -Tv Sarasota. Revenues 17,908,000 17.633,000 Corp. of America, has re- Net income 983,000 1,222,000 ceived FCC grants for MDS stations in Both expressed concern about the economic impact that would result from Washington, Minneapolis and Pittsburgh American Television & Communications changes in facilities that would and has 33 other, applications pending, permit Corp., Denver, reported 36% increase in according to Don Franco, president of wLCY -Tv to put a strong signal into their revenues during first fiscal quarter, with Microband Corp. areas. WXLT -TV, in addition, claimed profits more than doubling. It also was Mr. Foster said the average MDS sta- WLCY -TV had used its economic power to announced that public offering of 500,000 tion should be able to develop as many deny it access to syndicated programing shares of company common stock to be as 50 to 100 private local "narrowcast" -a charge WLCY-TV denied. sold by certain shareholders will be de- TV networks serving such fields as medi- The commission last week ordered a layed until after consummation of ATC's cine and health care, local government, hearing on the application. One issue is pending merger with Cox Cable Com- retailing, corporate communications, in- to determine whether a grant would ad- munications Inc. (BROADCASTING, Nov. dustrial marketing and specialized forms versely affect the ability of the existing 13). of entertainment. He emphasized, how- or prospective UHFs to compete in the For quarter ended Sept. 30: ever, that MDS is "not a home medium." Sarasota, St. Petersburg and Tampa areas. 1972 1971 In its ability to transmit simultaneously Another involves the question of whether Earned per share $ 0.14 S 0.05 to many selected points throughout its WLCY -TV Inc. has engaged in anticompeti- Revenues 4,500,333 3,314.386 coverage area of about 25 miles, accord- tive practices in its relationship with Net income 472,521 218,012 Shares outstanding 2,669,548 2,201,748 ing to Mr. Franco, MDS means that "live WXLT -Tv and, if so, whether it is quali- Note: 1971 figures restated to reflect January 1972 over -the -air TV can be used by anycne fied to remain a licensee. acquisition of Two M's Cable Inc., accounted for as at a cost comparable to any form of com- WLCY -TV, which now operates with a pooling of interests. munications including printed bulletins." nondirectionalized antenna with a hori- Elaborating on that point, Mr. Foster zontal visual ERP of 316 kw from an Chris -Craft Industries Inc., New York, re- estimated that for a half -hour program antenna height of 500 feet, had sought ported increases in revenues and income transmitted three times a week to 25 permission to increase its antenna height (which went from loss to gain) for fiscal locations, the cost would be $246 per to 1,493 feet and to directionalize its year 1972. Chris -Craft owns two major- program by MDS as against $2,497 per antenna system toward Sarasota. But in market TV stations and TV advertising program if distributed as a TV closed response to the petitions to deny, WLCY- sales company. For fiscal year ended Aug. circuit by the telephone company. Tv amended its application to move the 31: Mr. Foster's company also announced tower 50 feet and specify a directionalized 1972 1971 Earned per share $ 0.94 $ (1.27) a package of services, including purchas- antenna which would reduce its signal Revenues 70,501,000 63,144,000 ing, construction of turnkey operations, toward both Sarasota and St. Petersburg. Net income 5.330.000 (3,923.000)
Services still slip. Companies performing broadcast -related services have been show- more a decade/ of C..on3trucfive .Service ing consistent declines in the price of their stock. For the third consecutive week, there was a higher percentage of losses in to Oroadcaeterd and the eroadcadting 9nc/udtr, the service category than in any other on Broadcasting's index of 136 stocks. And last week, the trend was especially pronounced: 14 companies showed de- L]1RJU/ JL'ro clines, five showed gains and one was HOWARD STARK unchanged from the preceding week. Many of the losses were minor ones, but Brokers -Consultants not all. A. C. Nielsen, which in the preced- ing week had hit its high for the year (821/e), dropped back 3% points to 581/2. 445 PARK AVENUE NEW YORK, N. Y. 10022 (212) 355.0405 Needham, Harper & Steers declined 23/4 points to 24; Ogilvy & Mather was down 23/4 to 31. One company-Wells, Rich, Greene -was at Its low for the year, 167/e.
Broadcasting Nov 20 1972 80 The only organization to buck the trend 70 were down and 11 stayed the same. losses by nine to six, with one unchanged. significantly was Comsat, which was up Losses outnumbered gains in the cate- Among the significant individual gains: 41/e points to 63Y8. gories of broadcasting with other major Taft Broadcasting was up four points to Comsat is not typical of the companies interests (17 up, 22 down, two the same), 575/e; San Juan Racing was up four points in this category. Most of them (10) are ad- cable (seven up, 13 down, four the same), to 23; MGM was up 53/4 (23.6 %), from vertising agencies; of that group, eight and manufacturing (eight up, 11 down and 221/4 to 271/z. Notable losses were register- were down last week. two the same). The best performance by ed by Dun & Bradstreet, down 3I/2 to 763/4 ; The service category was not alone in category was in programing, where nine Schering- Plough, down 33/4 to 1311/2; Tele- showing a decline last week, however. were up, four down and one the same. In communications Inc., down 41/2 to 23; and Across the board, 55 companies were up, broadcasting, the gains outnumbered the Tektronix, down 3 to 48.
Broadcasting Stock Index Weekly market summary of 136 stocks allied with broadcasting
Approx. Total market shares capitall- Stock Closing Closing Net change % change 1972 out zetlon symbol Exch. Nov. 15 Nov. 8 in week in week High Low (DOD) (000)
Broadcasting
ABC ABC 75 74 5/8 + 3/8 .50 81 1/2 51 1/4 8,418 631,350
ASI COMMUNICATIONS ASIC 1 1/4 1 1/8 + 1/8 11.11 5 1 1/8 1,815 2,268 CAPITAL CITIES CCB 58 60 1/4 - 2 1/4 3.73 64 1/4 48 6,496 376,768 CBS CBS 53 1/8 52 5/8 1/2 .95 63 45 1/2 28,096 1.492,600 COX COx 40 39 + 1 + 2.56 51 36 1/4 5,838 233,520 FEDERATED MEDIA 2 1/2 2 1/4 1/4 11.11 4 1/8 2 820 2,050 GROSS TELECASTING GGG 16 3/4 16 1/2 + 1/4 1.51 23 7/8 12 1/4 800 13.400 LIN LINB 12 12 1/4 1/4 2.04 22 3/8 11 2.341 28,092 MOONEY MOON 9 5/8 9 3/4 1/8 1.28 11 5/8 4 250 2,406 PACIFIC E SOUTHERN PSOU 7 1/2 7 3/4 1/4 3.22 18 1/4 6 1/2 2,010 15.075 RAHALL COMMUNICATIONS RAHL 16 1/4 16 + 1/4 + 1.56 29 8 1.037 16,851 SCRIPPS -HOWARD* SCRP 23 23 .00 27 18 2,589 59.547 STARR. SBG 27 24 1/2 + 2 1/2 + 10.20 30 1/2 15 1/2 1.042 28,134 STORER SBK 42 1/4 44 1/2 - 2 1/4 5.05 49 3/8 31 4,223 178,421 TAFT TFB 57 5/8 53 5/8 + 4 7.45 59 1/4 41 3/4 4,064 234,188
Broadcasting with other major interests TOTAL 69,839 3,314.670
ADAMS -RUSSELL AAR A 5 4 3/4 + 1/4 + 5.26 8 3/4 4 1/2 1,250 6,250 AVCO Av N 16 3/4 16 1/4 + 1/2 3.07 20 7/8 13 7/8 11,497 192,574 BARTELL MEDIA BMC A .4 3 1/8 7/8 + 28.00 7 1/8 2 3/4 2,257 9,028 CHRIS -CRAFT CCN N 6 5 3/8 + 5/8 + 11.62 8 3/4 4 5/8 4,007 24,042 COMBINED COMMUNICATIONS CCA A 36 3/8 36 1/2 - 1/8 - .34 42 1/2 28 1/2 3,405 123,856 COWLES COMMUNICATIONS CWL N 9 3/4 9 7/8 1/8 - 1.26 13 1/8 9 1/2 3,969 38,697 DUN E BRADSTREET DNB N 76 1/4 79 3/4 - 3 1/2 - 4.38 81 3/8 63 12,982 989,877 FAIRCHILD INDUSTRIES INC. FEN N 9 5/8 10 1/8 1/2 - 4.93 14 1/4 9 4,562 43,909 F UOUA FOA N 21 18 7/8 + 2 1/8 + 11.25 27 7/8 15 5/8 9,587 201,327 GABLE INDUSTRIES GBI N 26 1/2 25 3/4 + 3/4 2.91 32 1/4 23 2,551 67,601 GENERAL TIRE E RUBBER GY N 30 1/8 28 1/8 + 2 + 7.11 32 5/8 24 5/8 19,483 586,925 GLOBETROTTER COMMUNICATION INC GLBTA 0 7 1/2 8 1/4 3/4 - 9.09 20 1/2 7 1/2 2,843 21,322 GRAY COMMUNICATIONS U 10 3/4 10 3/4 .00 14 6 1/2 475 5,106 ISC INDUSTRIES ISC A 7 6 7/8 + 1/8 + 1.81 9 1/8 6 1,655 11,585 KAISER INDUSTRIES K1 A 6 1/8 6 + 1/8 + 2.08 9 5/8 5 1/2 26,948 165,056 KANSAS STATE NETWORK KSN 0 5 7/8 6 1/8 - 2.08 7 7/8 5 7/8 1,621 9,523 KINGSIIP INC. KTP 4 11 1/2 12 1/2 - 4.16 16 1/8 10 7/8 1.154 13,271 LAMB COMMUNICATIONS. O 3 2 5/8 r 3/8 + 14.28 4 7/8 2 475 1,425 LEE ENTERPRISES LNT A 23 3/4 24 1/2 3/4 - 3.06 30 17 1/2 3.357 79,728 LIRFRIY CORP. LC N 23 23 3/4 3/4 - 3.15 24 1/4 17 1/2 6,753 155,319 MC.GRAW HILL MHP N 14 3/8 14 1/8 + 1/4 + 1.76 20 7/8 13 1/4 23,327 335,325 MEDIA GENERAL INC. MEG A 30 5/8 30 3/4 1/8 - .40 49 3/8 27 7/8 3,434 105,166 MEREDITH CORP. MOP N 20 3/8 20 5/8 1/4 - 1.21 30 3/4 18 1/2 2.820 57,457 ME TRUMFUTA MET N 31 7/8 32 1/4 3/8 - 1.16 39 27 1/4 5,959 189,943 MULTIMEDIA INC. 0 44 1/2 45 1/2 - 1.11 45 14 2,408 107,156 OIITLF.T CO. UTII N 14 1/2 13 3/4 3/4 5.45 19 3/8 13 1,336 19,372 PACIFIC SOUTHWEST AIRLINES PSA N 19 5/8 19 + 5/8 + 3.28 37 1/2 18 1/4 3,771 74,005 POST CORP. PUST 0 17 1/2 17 1/4 + 1/4 + 1.44 30 9 942 16,485
PUBLISHERS BROADCASTING CORP. PURR 0 2 2 1/8 1/8 - 5.88 4 7/8 1 5/8 919 1,838 RFFVES IFLECOM RAT A 2 7/8 3 1/8 1/4 - 8.00 4 1/4 2 3/8 2.292 6,589 RIDDER PUBLICATIONS RPI N 26 24 1/4 + 1 3/4 + 7.21 34 1/2 21 7/8 8.327 216,502 ROLLINS RUL N 39 1/8 39 1/4 1/8 - .31 43 1/4 33 12.146 475,212 RUST CRAFT RUS A 32 1/8 33 7/8 - 2.65 39 3/8 24 2,318 74,465 SAN JUAN RACING SJR N 23 19 + 4 + 21.05 34 3/4 18 3/4 1,958 45,034 SC HFRING- PLOUGH SGP N 131 1/2 135 1/4 - 3 3/4 - 2.77 136 3/4 82 5/8 25,471 3,349,436 SONDERLING SOB A 13 3/4 13 5/8 + 1/8 + .91 30 3/4 11 1,005 13.818 TIMES MIRROR Co. TMC N 51 5/8 52 3/8 - .72 61 5/8 46 1/2 15,395 794,766 TURNER COMMUNICATIONS. 0 5 1/4 5 3/4 1/2 - 8.69 7 2 1,328 6,972 WASHINGTON POST CO. WP0 4 34 34 3/4 3/4 - 2.15 37 1/4 23 1/2 4,818 163,812 WHOH CORP.. 0 15 15 .00 30 11 589 8.835 w r1MF TCII WOM N 19 1/4 19 1/2 1/4 - 1.28 25 7/8 18 1/2 6,001 115,519
Cable TOTAL 247,395 8,924.128
AMFCO ACO 0 2 7/8 2 1/2 + 3/R + 15.00 12 3/4 1 1/2 1,200 3,450 AMFRICAN ELECTRONIC LABS AELBA 0 3 3/4 3 3/4 .00 9 3/4 3 1,726 6,472 AMFRICAN TV E COMMUNICATIONS AMTV 0 45 3/4 45 3/4 1.66 47 1/4 17 1/4 2,488 113.826 RURNIIP E SIMS eSIM 0 23 5/8 23 3/8 + 1/4 + 1.06 24 6 3/4 7,510 177,423 CABI.ECOM- G,ENFRAL CCG, A 10 1/8 10 3/8 1/4 - 2.40 18 1/4 8 5/8 2,472 25.029 CABLE FUNDING, CORP.. CFIIN 0 9 5/8 11 - 1 3/8 - 12.50 15 1/4 9 5/8 1.233 11,867
CABLE INFORMAT111N SYSTEMS* 0 2 1/4 2 1/4 .00 4 3/4 1 3/4 955 2.148 CITIZENS FINANCIAL CORP. CPN A 8 5/8 9 1/4 - 5/8 - 6.75 15 1/4 8 1/4 2,416 20.838
Broadcasting Nov 20 1972 81 J
The First has provided tern loans and revolving credits to both prod ction companies and film distributo>
174
We've helped the television industry with term bans, revolving credits and lease financing. We've helped t: radio broadcasters Y arrange term financing for expansion of facilities, r and mergers and acquisitions,;.
,.. ._ _...
. . THE FIRST LENDERS FROM CHICAGO. James Douglass and Charles Calderini. They come up with the money that keeps people entertained.
The entertainment industry is a lot of things and a lot of people. Sound stages. Cable TV. Cameras. Locations. Broadcasters. Film producers. Sports complexes. And they all require a lot of money.
That's where we come in. Our specialists can offer full financing -y
for everything from equipment + ..:4vqa
to production to distribution. Ht.,;:.-----r_ , ('" 11 They can help you with term DIE . ' loans for facility expansion, ,' ' `'tj-: revolving lines of credit for ,, f . production financing. They can arrange lease IN ' " 4-4N ' financing. They can help you decide when a merger or an ;/ acquisition is a good idea. And when it isn't. I
It's our business to keep up to t date with your industry's problems and credit needs. When you need financial help, talk to the First Lenders from Chicago.
, ...,. SINGYARI SYDNEY e"ft The First National Bank of Chicago
Benjamin Lenhardt and Louis Kuppenheimer are deeply involved in CAN. Currently The First provides financing to several MSOs. I plus a number of unit systems.
3 Approx. Total market shares capitali- Stock Closing Closing Net change % change 1972 out ration symbol Exch. Nov. 15 Nov. B in week in week High Low (000) (000)
COLUMBIA CABLE CCAB 0 18 1/2 19 - 1/2 - 2.63 21 3/4 16 3/8 900 16,650 COMCAST CORP. 0 4 1/4 4 3/8 - 1/A - 2.85 7 4 1/8 1,280 5.440 COMMUNICATIONS PROPERTIES COMU 0 9 3/4 10 - 1/4 - 2.50 27 3/8 8 3/8 1.917 18,690 COX CABLE COMMUNICATIONS CXC A 38 1/4 38 1/2 - 1/4 - .64 41 3/4 23 1/4 3,556 136,017 CYPRESS COMMUNICATIONS CYPR 0 20 1/2 .00 23 7 2,732 56,006 ENTRON ENT 4 3 1/4 3 3/8 - 1/8 - 3.70 9 1/4 3 1,358 4,413 GENERAL INSTRUMENT CORP. GRL N 26 26 3/4 - 3/4 - 2.80 32 7/8 20 3/4 6.501 169,026 LVO CARLE INC. LVOC 0 11 3/4 12 3/4 - 1 - 7.84 16 1/2 6 3/4 1.466 17.225 SCIENTIFIC- ATLANTA INC. SFA 4 13 1/8 12 7/8 + 1/4 + 1.94 13 3/4 8 1/8 914 11.996 STERLING COMMUNICATIONS STER 0 4 3/4 4 3/4 .00 7 3/4 3 1/2 2,162 10.269 TELE -COMMUNICATIONS TCUM 0 23 27 1/2 - 4 1/2 - 16.36 35 1/4 15 1/2 3.822 87,906 TELEPROMPTER TP A 31 1/2 31 1/2 .00 44 1/2 28 1/8 16,381 516.001 TIME INC. TL N 51 1/4 51 5/8 - 3/8 - .72 64 3/4 44 5/8 7,284 373,305 TOCOM TOCM 0 9 7/8 8 + 1 7/8 + 23.43 10 7 596 5.885 IIA CABLEVISION INC. UACV 0 17 15 7/8 + 1 1/8 + 7.08 24 13 750 12,750 VIACOM VIA N 20 19 1/8 + 7/8 + 4.57 28 1/2 15 1/2 3.931 78,620 VIKOA VIK A 9 9 3/8 - 3/8 - 4.00 19 3/4 8 2,333 20,997 Programing TOTAL 77.883 1,902,249
COLUMBIA PICTURES CPS N 10 3/4 10 1/8 + 5/8 + 6.17 14 7/8 9 1/8 6,342 68.176 DISNEY DIS N 187 5/8 187 1/2 + 1/8 + .06 201 3/4 132 3/4 13.802 21589,600 FILMWAYS FRY A 4 3 3/4 + 1/4 + 6.66 8 3 5/8 1,868 7,472 GULF E WESTERN GW N 37 3/4 37 1/4 + 1/2 + 1.34 44 3/4 28 15,816 597.054 MCA MCA N 27 1/2 27 7/8 - 3/8 - 1.34 35 7/8 23 1/B 8.182 225,005 MGM MGM N 27 1/2 22 1/4 + 5 1/4 + 23.59 27 1/2 16 3/4 5.900 162,250 MUSIC MAKERS MUSC 0 1 5/8 1 5/A .00 3 3/4 1 1/8 534 867 TELE -TAPE PRODUCTIONS* 0 1 3/8 1 1/2 - 1/8 - 8.33 2 7/8 1 2,190 3.011 TELFTRUNICS INTERNATIONAL* 0 12 1/2 12 3/4 - 1/4 - 1.96 18 1/2 6 1/4 724 9,050 TRANSAMERICA TA N 19 17 5/8 + 1 3/8 + 7.80 23 1/2 16 1/4 67,413 1.280,847 20TH CENTURY -FOX TF N 9 7/8 9 + 7/A + 9.72 17 8 5/8 8,562 84.549
WALTER RFAOE ORGANIZATION WALT 0 1 3/4 1 5/8 + 1/8 + 7.69 4 1/8 1 1/4 2.203 3.855
WARNER COMMUNICATIONS INC. WCI N 39 1/2 40 5/8 - 1 1/8 - 2.76 50 1/4 31 1/4 18.883 745,878 WRATHER CORP. WCU A 8 3/8 8 + 3/8 + 4.68 17 7/8 7 1/8 2.164 18.123 Service TOTAL 154,583 5,795,737
JOHN BLAIR BJ N 11 1/8 11 1/2 - 3/8 - 3.26 22 3/8 11 1/8 2.606 28,991 COMSAT CO N 63 1/8 59 4 1/8 + 6.99 75 3/8 52 10,000 631.250 CREATIVE MANAGEMENT CMA A 10 9 7/8 + 1/8 * 1.26 15 1/2 8 1/2 975 91750 DOYLE DANE RERNBACH DOYL 0 24 24 1/2 - 1/2 - 2.04 34 3/4 21 1/2 1.945 46,680
ELKINS INSTITUTE ELKN 0 2 2 .00 16 3/A 1 3/4 1,664 3.328 FOOTE. CONE E BELOINE. KR N 12 12 1/8 - 1/8 - 1.03 14 10 5/8 2.152 25,824 GREY AOVERIISING GREY 0 16 14 1/2 + 1 1/2 + 10.34 18 1/8 9 1/4 1,200 19.200 INTFRPUHLIC GROUP IPG N 25 5/8 26 - 3/A - 1.44 36 1/8 22 3/4 2,130 54,581 MARVIN JOSEPHSON ASSOCS. MRVN 0 14 1/8 14 3/8 - 1/4 - 1.73 17 3/4 5 7/8 825 11,653 MCCAFFRFY E MCCALL* 0 10 3/4 11 - 1/4 - 2.27 16 1/2 7 585 6,288 MCI COMMUNICATIONS MCIC 0 7 1/4 8 - 3/4 - 9.37 12 3/4 7 1/4 11,257 81,613 MOVIELAR MOV A 1 5/8 1 7/8 - 1/4 - 13.33 3 1/8 1 3/8 1,407 2,286 MPO VIDEOTRONICS MPO A 3 1/2 3 5/8 - 1/A - 3.44 7 1/8 3 1/2 547 1.914 NEEDHAM. HARPER E STEERS INC.* NORMA 0 24 26 3/4 - 2 3/4 - 10.28 34 1/A 21 1/2 911 71,864 A. C. NIELSEN NIELB 0 58 1/2 62 1/8 - 3 5/8 - 5.83 62 1/8 37 5/8 5,299 309,991 OGILVY E MATHER OG1L 0 31 33 1/4 - 2 1/4 - 6.76 48 1/2 16 1.716 53.196 PKL CO.* PKL 0 1 1/2 7/8 + 5/8 + 71.42 9 1/2 3/4 778 1.167 J. WALTER THOMPSON JWT N 25 1/2 27 - 1 1/2 - 5.55 49 1/4 23 2,694 68,697 UNIVERSAL COMMUNICATIONS INC.* U 14 12 3/4 + 1 1/4 + 9.80 17 8 715 10,010 WELLS. RICH. GREENE WRG N 16 7/8 17 1/2 - 5/8 - 3.57 27 7/8 16 7/8 1.635 27,590 Manufacturing TOTAL 51,041 1.415.873
ADMIRAL ADL N 18 1/8 16 * 2 1/8 + 13.28 27 13 5/8 5,813 105,360 AMPEX APX N 6 1/4 6 3/4 - 1/2 - 7.40 15 1/8 5 10,875 67.968 CARTRIDGE TELEVISION INC. 0 16 3/4 19 - 2 1/4 - 11.84 43 1/2 16 1/2 2.083 34,890 CCA ELECTRONICS CCAE 0 3 1/8 3 1/4 - 1/8 - 3.84 6 1/4 2 1/4 881 2.753 COLLINS RA010 CRI N 17 3/8 16 1/2 + 7/8 + 5.30 19 7/8 13 1/4 21968 51,569 COMPUTER EQUIPMENT CEC A 2 5/8 2 5/8 .00 4 5/8 2 1/2 2,421 6.355 CONRAC CAX N 32 1/2 30 1/2 + 2 + 6.55 39 3/8 24 1,261 40,982 GENERAL ELECTRIC GE N 67 65 3/4 * 1 1/4 + 1.90 70 7/8 58 1/4 182.123 12.202,241 HARRIS -INTFRTYPE HI N 48 5/8 48 5/8 .00 59 45 1/2 6,358 309,157 MAGNAVOX MAG N 26 1/2 28 1/8 - 1 5/8 - 5.77 52 1/4 25 7/8 17.685 468,652 3M MMM N Al 1/2 83 5/8 - 2 1/8 - 2.54 86 3/8 74 1/4 112.867 9,198.660 MOTOROLA MOT N 120 3/4 120 1/2 * 1/4 + .20 179 7/8 80 13.609 1.643.286 OAK INDUSTRIES IIEN N 18 IR 1/4 - 1/4 - 1.36 21 3/4 9 5/8 1.638 29,484 RCA RCA N 37 7/8 37 + 7/A + 2.36 45 32 1/8 74.432 2.819.112 RSC INDUSTRIES RSC A 2 3/8 2 1/2 - 1/8 - 5.00 4 3/8 2 1/4 3,458 8,212 SONY CORP SNE N 46 5/8 45 3/4 + 7/8 + 1.91 48 3/8 21 1/4 53,000 2.471.125 TECHNICAL OPERATIONS INC. TO A 9 1/4 10 1/4 - 1 - 9.75 17 7/8 9 11386 12.820 TEKTRONIX TEK N 48 51 - 3 - 5.88 65 1/2 32 3/4 8.157 391.536 TELFMATION TIMT 0 4 1/2 4 3/4 - 1/4 - 5.26 13 3/4 4 1/4 1.050 4,725 WESTINGHOUSE WX N 42 7/8 43 3/8 - 1/2 - 1.15 54 7/8 38 3/8 88,235 3,783.075 ZENITH ZE N 50 1/2 49 3/A + 1 1/8 + 2.27 50 1/2 39 3/4 19,040 961,520 TOTAL 609,340 34.613,482
GRAND TOTAL 1,210.081 55.966,139
Standard & Poor's Industrial Average 127.70 126.46 +1.24
A- American Stock Exchange N -New York Stock Exchange A blank in closing price columns Over- the -counter bid prices supplied by Merrill Lynch, M- Midwest Stock Exchange 0-Over the counter (bid price shown) indicates no trading in stock. Pierce Fenner & Smith Inc., Washington. 'Tuesday closing bid prices are shown for this week.
Broadcasting Now 20 1972 84 Fates & Fortunes.
Broadcast Advertising Edward H. Perry Jr., with WREB(AM) BPA's leaders. Calo A. Mahlock of Holyoke, Mass., appointed sales manager. Daniel Borg, director of media and media WKJG -TV Fort Wayne, Ind., was research, James P. Foley, director of ac- elected president of the Broadcasters Uniroyal, New York, realigned its ad- count services, and Marilyn S. Watts, di- Promotion Association last Wednes- vertising department: Gordon F. Poirier, rector of marketing and research, Ketch- day (Nov. 15) succeeding E. Boyd advertising manager, tires, appointed man- um, MacLeod & Grove, New York. Seghers, Jr. of WGN Continental ager, advertising services; John R. Eble, named senior VP's. Herb Gordon, asso- Broadcasting, Chicago. Other newly ad manager, consumer and sports prod- ciate media director, KM &G, Pittsburgh. elected officers of BPA, who assume ucts, appointed ad manager, tires; Edward named media director in Houston office. their posts next Jan. 1, are K. C. J. Shephard, ad manager, farm and indus- trial products, appointed ad manager, Gerald Kessler and Stanley J. Haspel, Strange of WRTV(TV) Indianapolis. president -elect; L. C. (Babs) Pitt, consumer products; Thomas R. Salmon, VP's, Wells, Rich, Greene, New York. ad supervisor, passenger tires, appointed named to additional posts of assistant sec- CFCF -TV Montreal, vice president: Minneapolis, ad manager. farm and industrial products. retaries. In addition, 21 new VP's named: Tom Cousins, WCCO -TV John Baity, Donald Challis, Edward Jew- secretary, and Ken Mills, Katz Tele- Susan Alder Sydney, Paul T. Hartnett and ett, Matthew Mansfield, Martin Mitchell, vision, New York, treasurer. Elected Al Roswig, copy group heads, and Neil Gary Roberts, Arnold Weinrib and Robert to the board of directors were John Costa, art supervisor, all with McCaffrey Wolf, account supervisors; Howard Cohen, Furman, Cox Broadcasting Corpora- & McCall, New York, elected VP's. tion, Atlanta; Richard Cox, Group W, Jeffrey Frey, Paul Margulies and Bert Philip B. Schulman, VP- creative director, New York; Marge Injasoulian, KOOL- Neufeld, copy or group copy supervisors; N. W. Ayer & Son, Philadelphia, joins AM-TV Phoenix; Keith Nicholson, Katherine Durham, assistant to chairman; Sonder, Levitt & Sagorsky there as crea- Richard E. Freedman, comptroller; KGTV(TV) San Diego; A. H. Christen- tive supervisor. sen, PSA Broadcasting, San Jose, Charles Fryer, group head in account Robert H. Dibb, manager. Vollrath Co.. services; Robert Igiel, manager of net- Calif.; Roger Offenbach, WEEK-TV/ WEEQ -TV Peoria, III, and Robert T. Sheboygan, Wis.. agency, joins Frontier work operations; David Ottey, director Airlines, Denver, as director of advertis- of TV productions; Robert Pasqualine, Sutton, ABC -owned TV stations. New York. ing. He succeeds Donald E. Grover, who group supervisor, art; Alex Tsao, art joins Frye -Sills, Denver agency, as account supervisor; Michael Ulick, art director. executive on Frontier. and Hans Zucker, senior associate media director. Frank, Chicago, joins Needham, Harper Allen M. Gantman, director of merchan- & Steers, Chicago, in similar position. dising, Columbia Pictures, named regional Victor H. Alcott and John M. Boyd, ac- R. (Kris) director, Greater New York Radio. Rittenberg, story Frank J. Kopec and K. Schulz, sales count supervisors, Lucy media supervisors, NH&S, Chicago, ap- New York. editor of Guiding Light, and Charles associate media directors. Martin all with pointed John Heston, account supervisor, R. S. Somple, art director, Compton director, NH &S. Advertising, New York. elected VP's. Marcus, VP and creative Taplinger Associates, New York, joins Chicago, named creative director. Bozell, Jacobs & Wallrapp, New York, as Thomas A. Anderson, senior producer. senior counselor. and Robert K. Conlon, copy supervisor. Gary B. Smart, national sales representa- BBDO. New York. elected VP's. tive, WAVY -TV Portsmouth, Va., appointed Samuel Kay, with financial services staff, national sales manager. Frank R. Drake, Kenyon & Eckhardt, New York, joins account executive, appointed local sales Allerton, Berman & Dean, New York manager. marketing. advertising. and PR firm, as Tom McDougal, with WTMJ(AM) Mil- controller. waukee, joins Jos. Schlitz Brewing Co. Jacquie Grudman, assistant research di- there as account executive, broadcast di- rector, wABc(AM) New York, appointed vision. director, research and sales development. Thomas M. Wall, account executive, Thomas C. Coleman, with advertising WJRT -TV Flint, Mich., appointed sales and sales promotion department, Gen- manager. eral Electric Co.. La Grange, Ill., joins
Mr. Uebel Mr. Epp Winslow E. Uebel, manager, Katz Radio, "The Second Generation' Los Angeles, named divisional VP. He is Aural Studio- Transmitter Link, Remote Control & Telemetry System succeeded by Larry Adams, salesman, Katz Radio, Los Angeles. Richard W. FEATURES (O. Epp, manager, Katz Television, St. Louis, all 1t L:ect FM Modulator ' named divisional VP. RMC3AX/S * All Solid-State * Field Proven Varactor Final Leo A. Hillebrand Jr., media director, * Plug -in Modular Construction D'Arcy -MacManus & Masius, Bloom- STUB TRANSMITTER * Solid -State Ovens and Hi- Accuracy Crystals field Hills (Detroit), Mich., named VP. * Automatic Changeover to Standby Transmitter Douglas Spellman, media supervisor, and or Receiver * RF Sensing for "Out of Status" Alarm Indication Carson /Roberts /Inc., Los Angeles, divi- * Current Limiting in Regulated Power Supply sion of Ogilvy & Mather Inc., appointed * Sub-Carrier Capability
associate media director. R.200 /950 RECEIVER FREQUENCY RESPONSE: + or - .5 db. from 40 He to 15,000 Phil Parker, partner, Project Group, New Hz. York, joins Needham, Harper & Steers DISTORTION: 0.69, or less, 50 Hz to 15,000 Hz. SIGNAL TO NOISE: - 65 db. or better. Ref. 400 Hs. Mod. 100% there as executive art director. David S. MARTI electrol2icd, inc. Tracy, media supervisor, Clinton E. ..o. Ib. eon 1501 N. Mm Cbum., T.,,, 7e001 e17/e454091
B.o2Cccsh0.; Nbv 201972 85 Sperry-Boom Inc., Rosemont, Ill., agency, Sheldon M. Wool, treasurer, International as copywriter. Court sanctions Ubell move. Earl Paper Co., New York, elected to new Boaz Rauchwerger, PR director, Tulsa Ubell began work last week as news post, VP -profit evaluation, CBS, New Urban Renewal Authority, Tulsa, Okla., director of WNBC -TV New York fol- York. lowing a court decision joins Benton Ferguson and Associates, denying a Jayne Ross, awards manager, ABC, New Tulsa advertising and PR firm, as account motion by CBS to restrain him from taking his new York, named editor, publications, in ABC executive. post (Broadcasting, public relations department to develop Nov. 6). Mr. Ubell has been science and edit new newsletter on company Media editor of WCBS -TV New York for six years activities for distribution to ABC em- and CBS claimed it had a ployes. verbal agreement calling for him to remain with the company until next Lucille Chazanoff, senior auditor, Arthur Aug. 9. New York State Supreme Young & Co., public accounting firm, Court Justice Edward T. McCaffrey joins NBC, New York, as manager, con- ruled (Nov. 9) that the claims about tract accounting. Douglas A. Skene, man- an oral agreement were in dispute," ager of unit managers, NBC, appointed and said Mr. Ubell's work beyond the manager, sports administration, NBC. expiration of his old contract could Irvin M. Kipnes, former agency and sta- not be held as a binding acceptance tion executive, joins Randal /Sharon, of new agreement. Hollywood broadcast station and CATV L management consultants, as VP. Mr. Colle Mr. Hunter Walter T. Carter, retired Air Force Ray W. Colie, general manager, WLwn- colonel, joins KVIE(TV) Sacramento, (TV) Dayton, Ohio, and Clifford M. Calif., as director of development. Hunter, general manager woAt(AM) San Antonio, Tex., elected VP's of licensee, Terence A. McCarthy, executive assist- Avco Broadcasting Corp., Cincinnati. ant- public information /press relations, New York Stock Exchange, New York, Jack G. Thayer, VP- joins Public Broadcasting Service, Wash- general manager, ington, as associate director, public in- WOAR (AM ) Cleveland, formation. elected VP - general manager, Nationwide Communications Inc., Programing Columbus, Ohio, Mr. Johnson Mr. Brady Koreaki Takahashi, group owner. VP and general man- Bruce Johnson, after five months as VP, Joseph T. Meier, pro- ager of Viacom Japan RKO Radio Division, and president of Inc., Tokyo, program gram director, KSL- RKO Radio Representatives, elected presi- (AM) Salt Lake City, distribution subsidiary dent of RKO Radio Division and chief of Viacom Interna- named to new post of executive officer, RKO Mr. Thayer Radio Representa- tional Inc., New York, midwestern manager, tives. John Brady, VP and general man- affiliate relations, CBS Radio, New York. elected president. He ager, RKO Radio Representatives, named is succeeded by Jiro Donald Laufer, executive VP, broadcast president of rep firm, succeeding Mr. Sugiyama, assistant division, Hall Communications, New Johnson. Art Mandelbaum, Mr. John- general manager. York, elected president, broadcast di- son's executive assistant, named VP, ad- Claus Hobe, director vision. vertising and promotion, RKO Radio. Mr. Takahashi of syndication, Via- Michael S. Artist, promotion manager, Harry com Canada Ltd., appointed director of Teddy Reynolds, research director, R. Most, president, CBS Educa- and tional International division, Philadelphia, sales, Viacom SA, subsidiary of Viacom WTGP -AM -TV Washington, appointed named acting president, CBS /Education International in continental Europe, and group creative services director and & Publishing of Viacom International Ltd., Viacom research director, Group, New York. He suc- group respectively, ceeds Ross D. Sackett, who resigned. subsidiary in Great Britain. Post -Newsweek stations. Other Post - Newsweek stations: w,rx.r(TV) Jackson- Fred Cutts, general manager, Atlantic ville, Fla., WPLG -TV Miami, and WCKY- division, Trans -World Communications, (AM) Cincinnati. Armstrong Medalist. Renville H. closed -circuit TV division of Columbia McMann Jr., president of CBS Labor- Pictures Industries, New York, named Marcel Ouimet, VP- programing, Canad- VP- European operations. ian Broadcasting Corp., Ottawa, named atories Inc., Stamford, Conn., named VP- special services, heading newly com- recipient of Radio Club of America's Matt J. Pouls, East- bined external services and northern and 27th Armstrong ern sales manager, armed forces broadcasting services. Wil- Medal, present- Screen Gems syndi- liam T. Armstrong, director, Ottawa ed for outstand- cation division, joins ing contributions area, CBC, named VP- public relations. 4.?r. +C.' Tomorrow Entertain- He is succeeded by Gordon Bruce, pro- to the applica- ment Inc., New York gram manager, Csar(TV) Ottawa. tion of communi- as VP and general cation techniques William S. Ritchie, sales manager in VP and general man- to television sys- ager, KTEW(TV) Tulsa, Okla., elected to charge of domestic tems. Among syndication. TEI is board of directors, Scripps - Howard other things, Broadcasting Co., group owner. Mr. program production McMann is re- and distribution com- Dave Eberhard, with WISH -TV Indianap- sponsible for the Mr. Pouls pany. olis, joins wxLw(AM) there as general Mr. McMann development of manager. Minicam Mark VI portable color TV Hal Cranton, director of advertising, sales Morton Teisch, director, financial serv- camera system, color scan converter promotion and publicity; Robert F. ices, CBS, New York, appointed man- which allowed TV viewing of moon - Davis, director of research and sales de- ager, billing and compensation, ABC, walks, and the application of colored velopment, and Emily Klepper, manager New York. Howard Buckman, supervisor, lasers to TV film recording. Presenta- of domestic and foreign records control, local radio and TV billing, ABC, New tion was scheduled Friday night (Nov. named VP's MCA TV. York, appointed assistant manager of 17) at club's 63rd anniversary ban- Allison B. Eicher, telecommunications billing and compensation there. quet In New York. director, Teletape Corp., Detroit, joins
Broadcasting Nov 20 1972 86 Magnetic Video Corp., Farmington, Washington veteran. Frank M. (Scoop) Russell, NBC's Wash - Mich., as general manager, video -tape operations. Mr. Eicher will be responsible ton vice president from 1929 to 1958, died of emphysema for production and marketing operations Nov. 11 in a nursing home in Chevy Chase, Md. He was 77. for videocassette programs and duplicat- Mr. Russell, baptized Francis Marion, was known as the ing services. dean of broadcast lobbyists and considered one of the most astute. His mode of operation, as he told it, was to stay out Bill Shirk, general manager, WERK(AM) of public view. Muncie, Ind., joins wxt.w(AM) Indianap- At the time of his retirement, he was described as "the olis as program director and program capital's most experienced broadcast observer." And it was consultant. said of him: "He knows more about national politics and Jack Lawyer, program manager, WTMR- politicians than anyone identified with radio." Always prag- (AM) Camden, N.J., joins WSPD(AM) matic and often caustic in his observations, he once told an Toledo, Ohio, in same capacity. Mr. Russell interviewer who asked him what he did: "None of your busi- Mark Lewis, with waRW(AM) Somer- ness. I lobby like hell for the things I think are good for the industry and I oppose ville, N.J., appointed program director. things I think are bad." Mr. Russell was born in Lohrville, Iowa, in 1895. He was graduated from Iowa Bob Reed, with WMTN -AM -FM Morris- State College with majors in agriculture and journalism. His first job was with a town, Tenn., appointed program manager, livestock daily in Omaha. He later was with the Omaha Bee and the Ames Times. WAZI -FM (formerly WMTN -FM), It was in that period -early in World War I -that he received the nickname, Dick Brown, president and producer, "Scoop," when, with an eye toward the local angle, he reported a German plot to Cambria Studio, named president, Ani- blow up an Iowa bridge. He served as a sergeant in the U.S. Army during that war. mation Filmakers Corp., Hollywood. In World War II he was a member of the broadcast committee of the Board of War David Detiege, formerly with Walt Dis- Communications. During his early days, Mr. Russell also acted as a publicist for ney and other major animation studios, several farm organizations. This brought him to the attention of Charles W. Pugsley, joins AFC as associate producer and editor of the Nebraska Farm Journal. When Mr. Pugsley became assistant secretary senior director. of agriculture in 1921, he took Mr. Russell with him to Washington. In his nine years John Hood, New York freelance radio with Agriculture, Mr. Russell organized and ran the department's press service and and TV producer, joins Jack Byrne Ad- established its radio service, the first at any federal government agency. He was vertising, New York, as producer. also closely involved in the founding and production of the National Farm and Home Hour on NBC Radio. That led M. H. (Deac) Aylesworth, then president of Wheeler Coberly, director of program NBC, to hire him. When Mr. Russell took over the capital job, it entailed, in addi- development, Viacom Enterprises, Los tion to government affairs, supervision of WRC(AM), the network's Washington out- Angeles. appointed director of business let, as well as all network programs originating in the national capital. He was the affairs, MGM TV, Culver City, Calif. first broadcast representative to register under the lobbying act that went into Dennis Hunt, voice -over commercial effect just before World War II. Mr. Russell served on the board of the National spokesman for Las Vegas Hilton hotel, Association of Broadcasters for 28 years. appointed production manager, Water- Following his retirement, he became a consultant in Washington. NBC was and mark Inc., Los Angeles, radio production remained one of his clients. He also invested in CATV; at his death he and his and syndication firm. family owned cable systems in Appalachia, Big Stone Gap and Norton, all in Charles Burnell, art director, WPTz(Tv) Virginia. He also owned 5% of a CATV system in Waterbury, Conn. He is survived Russell; North Pole, N.Y., joins WAST(TV) by his wife, Phebe Gale three children, Jean, Morgan and Mrs. Gale Albany, N.Y., as production manager. Holberton, and three grandchildren. Alice L. Neff, reporter, NBC -affiliate ing, RKO General, New York. He is Broadcast Journalism WBAL -TV Baltimore, joins NBC News, succeeded by John Foote, with KQv(AM)- Cleveland, as general assignment re- WDVE(FM) Pittsburgh. Louis F. Prato, news and assignment edi- porter. tor, WWJ -TV Detroit, appointed news Michael A. Rebeta, manager, order de- director, WWJ- AM- FM -TV. Jim Uebelhart, news writer and news- partment and customer relations, Finney caster, WSPD(AM) Toledo, Ohio, retires Co., newly Fred Anthony, news director, WAKR -TV Bedford, Ohio, appointed to Dec. 31. Akron, Ohio, appointed to additional created post, assistant to the president. Finney Co. post, news director, WAKR- AM -FM. Kenny Carl Nichols, assistant weather service manufactures Finco antennas, Halterman, with news staff, WAKR -AM- director, WTVT(TV) Tampa -St. Peters- electronic components and MATV sys- FM-TV, appointed assistant news director. burg, Fla., joins WLKY -TV Louisville, Ky., tems. as meteorologist. Peter Richard, news director, WERA(AM) William R. Malone, resident attorney in Plainfield, N.J., named president, New Frank Mitchell, reporter, Illinois Stare Washington for GT &E Corp., named VP Jersey Associated Press Broadcasters Register, Springfield, joins WCCO -TV of GT &E. He will continue in Washing- Association. neapolis-St. Paul, as news reporter. ton office. He succeeds Clovis E. Byers, who retires. Walker Merryman, news reporter and anchorman, KTtv(Tv) Sioux City, Iowa, Equipment & Engineering joins Nebraska Television Network. Keith Leech, engineer, Hall Communica- Allied Fields Kearney. Neb., as news director. NTN tions, Norwich, Conn., division, elected Lou Friedland, VP and director of MCA stations: KHOL -TV Kearney, KHPL -TV VP- engineering, broadcast division. Hayes Center, KHTL -TV Superior, and TV, New York, TV syndication division KHQL -TV Albion. Robert B. Wehrman, chief engineer, Cox - of MCA Inc., re- elected chairman of owned WICC -TV Pittsburgh, assumes ad- National Hemophilia Foundation. New Gerald Klein, reporter, Passaic (N.J.) ditional post, assistant director of engi- York. Herald, joins WJDM(AM) Elizabeth, N.J., neering, broadcast division, Cox Broad- Angelo Coulis, producer as news director. casting Corp., Atlanta. and director, WNAC -TV Boston, appointed producer, Bob Collins, with cHLO(AM) St. Thomas, Warren L. Anderson, product advertising Office of Radio -TV Information, Kent Ont., appointed news director there. manager, Ampex Corp., Redwood City, State University, Kent, Ohio. Neil Boggs, former anchorman, WRC -TV Calif., named merchandising manager, Jon M. Hannam, manager of Bethesda, Washington, WHAS -TV video products, Sony Corp. of America, joins Louisville, Md., data center of Control Data Ky., to head on team. New York. Corp., -air named manager, American Research Bu- Pamela Taylor, with news staff, NBC George Endres, chief engineer, RKO's reau's computer services department in New York, joins Metromedia Radio WGMS -AM -FM Washington, appointed Beltsville, Md. ARB is subsidiary of Con- News, Washington, as correspondent. assistant to the VP, broadcast engineer- trol Data Corp.
Broadcasting Nov 20 1972 87 Deaths Samuel R. Rosenbaum, 84, who as trustee in the second as colonel in Army head- administered Music Performance Trust quarters, Radio Luxembourg, earning Representative Frank T. Bow (R- Ohio), Funds from its inception in 1948 to 1970, Legion of Merit, French Legion of Honor 71, died Nov. 13 at Bethesda (Md.) Naval and decorations from six other countries. heart attack. died of heart attack in Philadelphia Nov. Hospital, of apparent Mr. 9. Mr. Rosenbaum, His wife, Edna, one son and three daugh- Bow was elected to House from Ohio's attorney and musicol- ters survive. 16 district in 1950 and served until his ogist, served until his M. Duane Holman, 50, national sales retirement this year. He was formerly death as consultant to manager, KOLN -TV Lincoln, Neb., and WHBC(AM) newscaster for Canton, Ohio, MTPF, which dis- KGIN -TV Grand Island, Neb., died Nov. 7 and in 1948 was general counsel to House burses money to pro- in Lincoln after extended illness. Mr. Hol- Select Subcommittee to Investigate the vide employment for man, with sales staff since 1957, is sur- FCC. He is survived by his wife, Caroline, musicians through free vived by one son and one daughter. and two sons. concerts. From 1932 Tod Andrews, 51, actor, best known for Jean T. Curry, 57, first woman officer of to 1943, he was presi- his leading role in 1957 TV series, The Cunningham & Walsh, New York, died dent of WFIL(AM) Gray Ghost, died Nov. 6 in Beverly Hills there Nov. 8. Miss Curry joined agency Philadelphia and was of heart attack. More Mr. Rosenbaum recently he had in 1955 as personnel director and became chairman of Independ- guest roles in Ghost Story and Banacek corporate assistant in 1957. She is sur- ent Radio Network Affiliates from 1937 series. He is survived by his wife, Karo- vived by her mother and one sister. to 1940. He served in both World Wars, lyn, and two sons. For the Record.
As compiled by BROADCASTING Nov. 8 Final actions WKBN- AM -FM -TV Youngstown. Ohio -FCC de- nied petition 14, by Black Broadcasting Coalition of through Nov. and based on filings, FCC denied fairness complaint by Peoples' Party Youngstown asking for reconsideration of FCC ac- authorizations and other FCC actions. against ABC, NBC and CBS television networks tion on license renewal applications of WKBN on grounds that party did not present sufficient Broadcasting Corp. for stations. Action affirms com- Abbreviations: Alt.- alternate. ann.- announced. facts to establish violation of fairness doctrine. mission grant of renewal applications for WKBN - ant. -antenna. aur.- aural. aux.- auxiliary. CATV Action Nov. 6. FM and WKBN -TV, previously opposed by Coali- tion. Renewal application of WKBN remains in de- -community antenna television. CH- critical hours. FCC denied petition by Westinghouse Broadcast- CP- construction permit. D -day. DA- directional ferred status for reasons other than Coalition's ing Co. asking reconsideration of FCC action opposition. Action Nov. 8. antenna. ERP- effective radiated power. khz-kilo- waiving off- network provisions of prime -time access hertz. kw- kilowatts. LS-local sunset. mhz -mega- rule to permit showings of six -part series. Six Wirer hertz. mod. -modification. N- night. PSA- presun- of Henry VIII, during cleared portion of prime time Actions on motions rise service authority. SCA- subsidiary communi- in top -50 television markets. Action Nov. 8. Administrative Law Judge Byron E. in cations authorization. specified hours. SSA Harrison SH- - San Juan. Mayaguez and Ponce. all Puerto Rico special - FCC informed California Coastal Alliance that service authorization. STA- special tern (Telesanjuan Inc. IWTSJ(TV), WMGZ(TV) porary authorization. trans. -transmitter. UHF - organization misrepresented fairness ruling involving and ultra high frequency. unlimited hours. VHF California TV stations KTVU(TV) Oakland and WPSJ(TV)]). TV proceeding, canceled hearing U- - scheduled for Nov. 13 in New very high frequency. vis.- visual. w-watts. -edu- KRON(TV) San Francisco, in telegrams organiza- York (Dots. 19353- cational. HAAT- height of antenna above average tion sent to television stations in state. Telegrams 5). Action Nov. 2. terrain. CARS-community antenna relay station. contended that FCC had ruled that KTVU and Administrative Law Judge Forest L. McClenning KRON were in violation of fairness doctrine be- in Boston (RKO General Inc. IWNAC -TVI, et ai.), cause they accepted paid spot advertising by op- TV proceeding. pursuant to ruling made at oral posing Propostion 20, initiative on California ballot argument. granted petition by Community Broadcast- New TV stations proposing state control of coast property. Commis- ing of Boston Inc. for leave to show substitution sion pointed out that in oral ruling on Nov. 3, it of new letter of credit and revised estimated costs Call letter actions had ruled that KTVU and KRON would be re- of construction (Does. 18759 -61). Action Nov. 3. quired to provide opportunity for contrasting view- Panhandle Broadcasting Co.. Panama City. Fla. points on Proposition 20. Commission said that it Administrative Law Judge Forest L. McClenning - in Jonesboro, both Granted WDTB(TV). did not specify manner in which this should be Fort Smith and Arkansas Broadcasting George done. Action Nov. 3. (KFPW Co. IKFPW -TVI and Television Fredericksburg Inc., Fredericksburg. T. Hernreich IKAIT -TVI), TV proceeding, granted Va.- Granted WH FV(TV ) . K.100-TV San Diego -FCC denied applications request by Broadcast Bureau for extension of time by Gross Broadcasting Co., permittee of proposed and continued to Nov. 30 time for filing proposed UHF KJOG -TV. and by United States International findings of fact and conclusions of law. and Dec. University for review of review board supplemental 11 for reply findings (Does. 19291 -2). Action Nov. 9. decision denying request for extension of Existing TV stations Gross' CP Judge (Doc. 18377)- Action Nov. 8. Administrative Law Chester F. Naumowicz Jr. in Las Vegas (Western Communications Inc. Application WBBM -AM -TV Chicago and KMOX -TV St. Louis IKORK -TVI and Las Vegas Valley Broadcasting -FCC ruled that Patricia Grogan, Socialist Work- Co.), TV proceeding. ordered that rulings made at K.A \1U -TV College Station, Tex. -Seeks CP to ers Party candidate for governor of Illinois. is en- prehcaring conference on Oct. 27 shall govern vari- change ERP to vis. 23.2 kw, aur. 2.32 kw: change titled to equal opportunities under Communications ous pending pleadings relating to discovery, and lo ation to Hensel Park. College Station; type Act for appearances on stations. Commission con - continued all procedural dates 49 days and hearing trans to RCA TTU-2A; make changes in ant. c:tuded that Mrs. Grogan was legally qualified candi- to March 12. 1973, in Las Vegas; by separate action. structure; HAAT 389 ft. Ann. Nov. 9. date for governor. Action Nov. I. affirmed rulings made at Oct. 27 conference. granted pleadings related to discovery efforts by Valley to extent indicated on record of conference, and other- wise denied them (Does. 19519, 19581). Actions Oct. 27 and 30. Administrative Law Judge Herbert Sharfman in matter of applications for transfer of control of D. H. Overmyer Communications Co. and D. H. EDWIN TORNBERG Overmyer Broadcasting Co. from D. H. Overmyer to U.S. Communications Corp.. granted request by Broadcast Bureau and extended time for bureau's & COMPANY, INC. filing initial proposed findings of fact and conclu- sions to Nov. 13. Overmyer shall file reply by Dec. 4 and Bureau may file reply to Overmyer by Jan. 4, 1973 (Doc. 18950). Action Oct. 31. Administrative Law Judge James F. Tierney in New York (WPIX Inc. [WPIX(TV)] and Forum Negotiators For The Purchase And Sale Of Communications Inc.), TV proceeding, due to agree- ment of counsel with approval of presiding judge Radio And TV Stations CATV that proceeding will resume on Jan. 9, 1973, to dispose of remaining major substantive matters, Appraisers Financial Advisors scheduled further hearing for Dec. 13 to dispose of other pending matters without presence of princi- New York -60 East 42nd St., New York, N.Y. 10017 pal counsel (Dots. 18711 -2). Action Nov. 8. 212.687 .4242 Other actions West Coast -P.O. Box 218, Carmel Valley, California 93924 Review board in Las Vegas, TV proceeding. 408 -375-3164 granted Las Vegas Valley Broadcasting Co. and Western Communications Inc. extension of time to Nov. 27 to file opposition to motion by Valley and
Broadcasting Nov 20 1972 88 petition by Western to enlarge issues. Proceeding involves application by Western Communications Inc. for renewal of license for KORK -TV Las Summary of broadcasting by Las Vegas Vegas and competing application Compiled by FCC Oct. 30, 1972 Broadcasting Co. for television facility Valley Not (Dots. 19519, 19581). Action Nov. 9. On air Total on air Total Review board in Texarkana. Tex., TV proceeding. Licensed STA CP's on air CP's authorized scheduled oral argument for Nov. 28 before panel of review hoard on application of Tex -Ark TV Commercial AM 4,356 5 13 4,376 51 4,4271 Co. for extension of time to complete construction 2,331 1 54 2,386 117 2,503 of KTXK -TV Texarkana (Doc. 19612). Action Commercial FM 1 11 5232 Nov. 8. Commercial TV -VHF 504 6 5113 Commercial TV -UHF 185 o 8 1933 49 2553 Designated for hearing Total commercial TV 689 14 704 60 778 WLCY-TV Largo, Fla. -FCC designated for hear- Educational FM 520 o 24 544 72 616 ing application by WLCY-TV Inc., licensee, for Educational TV -VHF 86 o 5 91 1 92 CP to make changes in authorized facilities of Educational TV -UHF 120 o 9 129 7 137 were filed by station. Petitions to deny application 8 229 Hubbard Broadcasting Inc.. licensee of WTOG- Total educational TV 206 0 14 220 (TV) St. Petersburg and Sarasota -Bradenton Florida Television Co., licensee of WXLT -TV Sarasota, Special Temporary Authorization. both Florida. Action Nov. 8. 1 Includes 25 educational AM's on nonreserved channels. 2 Includes 15 educational stations. New AM stations 3 Indicates four educational stations on nonreserved channels. Actions on motions by Thomas Slaten for reconsideration of April 19 01119. Estimated construction cost $1,905; first - \dm in i sl ran Ise Law Judge Frederick W. Denniston commission action granting application of CBS Inc. year operatiig cost $1,195; revenue none. Principals: in Shreveport. Vivian and Bossier City. all Louisi- for review of Broadcast Bureau ruling that its Leon D. Chapin, executive vice president of college. ana (lames E. Reese, et al.). AM proceeding, re- KNX -AM -FM had failed to comply with fairness et al. Ann. Nov. 6. opened record. granted petition by James E. Reese doctrine. Action Nov. 8. Walpole Public Schools. Seeks for leave to amend application to show, as stock- 'Walpole, Mass.- holder. that Tri- Cities Broadcasting Co. sold WOPI KGB San Diego -Broadcast Bureau granted li- 91.5 mhz, 17 w. HAAT not applicable. P.O. address Bristol, Tenn.. to Ray Tolar; closed record again censes covering changes and use of former main 1303 Washington Street, Walpole 02081. Estimated first -year cost (Does. 19507 -91. Action Nov. 3. trans. for aux. trans. Action Nov. 3. construction cost $6,465: operating $500; revenue none. Principals: Paul C. Bunker, Administrative Law Judge Charles J. Frederick in WLUX Baton Rouge, La. -FCC denied petition hoard chairman, Walpole school committee, et al. Clovis. Calif. (Elbert H. Dean and Richard E. by receiver in bankruptcy for Capital City Com- Ann. Nov. 8. Newman), AM proceeding. on judge's own motion, munications Inc., licensee, for reconsideration of renewal of license for station because of procedural complications, rescheduled decision denying Start authorized further prehearing conference for Dec. 19 (Doc. (Doc. 19067). Commission also refused request by I3995). Action Nov. 7. receiver for oral argument. Action Nov. B. KCIR(FM) Corsicana, Tex. -Authorized pro- Administrative Law Judge Jay A. Kyle in Spring- WBMB West Branch, Mich. -Broadcast Bureau gram operation on 107.9 mhz, ERP 25 kw, HAAT field, Mo. (Queen City Broadcasting Co.), AM granted license covering new AM; trans. location 520 ft. Action Oct. 27. proceeding. on administrative law judge's own mo- 1245 Gray Road, West Branch; studio location - tion. ordered evidentiary record closed in proceed- remote control 206 West Houghton. Action Nov. 6. Final actions ing (Doc. 19480). Action Nov. 9. WPBC -AM -FM Richfield, Minn.- Broadcast Bu- Santa Rosa, Calif. -KVRE Inc. Broadcast Bureau Administrative Law Judge Ernest Nash in Centre- reau granted mod, of licenses covering change of granted 99.3 mhz, 135 w. HAAT 1,102 ft. P.O. ad- ville. Va. (Centreville Broadcasting Co.), AM pro- corporate name from Fairchild WPBC Inc. to Fair- dress Box 1712, Santa Rosa 95403. Estimated con- ceeding. denied lotion to quash subpoena duces child Minnesota Inc. Action Nov, 3. struction cost $18,856; first -year operating cost tecum filed by Howard B. Hayes, president of WBBW -AM -FM Youngstown, Ohio -FCC denied 511.000; revenue $15,000. Principal: William H. Potomac Broadcasting Corp. (Doc. 18888). Action petitions by Black Broadcasting Coalition to deny Colclough, president. Mr. Colclough owns KVRE- Nov. 8. applications by Mahoning Valley Broadcasting Corp. (AM) Santa Rosa. Action Nov. 1. Administrative Law Judge Chester F. Naumowicz for renewal of licenses of WBBW- AM -FM. Action "'Mt. Pleasant, Mich.-Board of Trustees Central Jr. in Santa Cruz and Aptos- Capitola, both Cali- Nov. 8. Michigan University. Broadcast Bureau granted 91.5 fornia (St. Cross Broadcasting Inc., Progressive KWLG Wagoner, Okla. -FCC granted request by mhz, 8.2 w. HAAT 100 ft. P.O. address North Hall Broadcasting Co.). AM proceeding. upon request Charles R. Ingram and Robert R. Toon (NEO 103, Central Michigan University, Mt. Pleasant by Progressive Broadcasting Co., set date for ap- Broadcasting Co.), applicant for facilities of KWLG 48858. Estimated construction cost $496: first -year pearance to answer subject interrogatories for Nov. (1530 khz, 250 w -D), for 90 -day extension of tem- operating cost $1,500; revenue none. Principals: Dr. 20 at time and place specified in subpoenas issued porary authority to operate KWLG. Action Nov. 8. William B. Boyd, president of university, et al. this dale to entities to he interrogated (Does. 19503. Action Nov. 2. 19506). Action Nov. 6. WWVA Wheeling, W. Va.- Broadcast Bureau granted license covering use of former main trans. Dayton, Tenn. -Review hoard members Berke- for aux. purposes only. Action Nov. 3. ineyer. Nelson and Pincock denied mutually ex- Other actions clusive applications of Erwin O'Conner Broadcast- Review board in Statesboro. Ga.. AM proceeding, Action on motion ing Co. and Norman A. Thomas for new FM at in response to petition by W\VNS Inc.. dismissed Dayton (Does. 18547 -8). Board concluded that with prejudice for failure to prosecute application Chief, Office of Opinions and Review, in Green- neither applicant had proved it was financially of Community Radio System for new AM in States- wood, S.C. (Grenco Inc., Radio Greenwood Inc.), qualified. Action Nov. 2. boro. Initial decision, released July 6, proposed in matter of renewal of licenses for WCRS -AM -FM denial of Community's application and application and WGSW, granted request by United Community Actions on motions of Morris's Inc. for new AM station in Jesup. Ga. Enterprises to accept late filed notice, and accepted Judge Basil P. (Does. 17722, 18395). Action Nov. 8. notice of intention to appear at oral argument Administrative Law Cooper in I Doc. . 19176.7). Action Nov. 9. Cayce, S.C. (Lexington County Broadcasters Inc., Review hoard in Iowa City. AM proceeding. William D. Hunt), FM proceeding, denied petition granted let ition by Braverman Broadcasting Co. for by Lexington County Broadcasters Inc. to appeal extension of time through Nov. 27 to file responses Other action oral order for production of documents issued at to petition to enlarge issues filed by Burns, Ricke prehearing conference held Oct. 25 with respect issues and Voss Associates. Proceeding involves applica- \\'CHI Chillicothe, Ohio -FCC added al- 19568 -9). to to WCAY(AM) Cayce (Does. Action tions of Braverman and Burns, Ricke and Voss leging misrepresentation by licensee of WCHI Nov. 9. license to Associates for new AM on 1560 khz, with I kw oral argument on assignment of WCHI DA-2. at Iowa City (Docs. 19596 -7). Action Nov. 8. Chillicothe Telconr Inc., subsidiary of Chillicothe Administrative Law Judge Chester F. Naumowicz Telephone Co. (Doc. 19600). Action Nov. 8. Jr. in West Palm Beach, Fla. (Guy S. Erway, et al.), FM proceeding, scheduled hearing for Existing AM Call letter action Feb. 5, 1973, to be governed by procedures estab- stations lished on record of Nov. 6 prehearing conference KFL\V Klamath Falls, Ore.-Granted KFLS. (Dots. 19601.4). Action Nov. 6. Applications Administrative Law Judge James F. Tierney in WKVI Knox. Ind.-Seeks CP to remove series New FM Searcy, Ark. (Horne Industries Inc. and Tellum resistor in amt. system. Ann. Nov. 8. stations Broadcasting Co. of Searcy Inc.), FM proceeding, granted motion by Tellum for leave to amend ap- WLBH Mattoon. 111. -Seeks mod. of CP to Applications plication to reflect newly executed promissory notes change trans. site to south side of Road 18, County Newark of $40,000 and 542,500; officially noticed Tellum's .5 miles west of U.S. Highway 45. Mattoon. Ann. "Fremont, Calif. -Fremont- Community w. 60 exhibits; closed record; set certain procedural dates; Nov. 8. College District. Seeks 89.3 mhz, 194 HAAT ft. P.O. Address 650 Washington Boulevard, Fre- ordered that Horne's application shall remain in WALE Fall River, Mass -Seeks CP to change mont 94537. Estimated construction cost $6,020; hearing status pending disposition and resolution ant.-trans. site to off Augustus Street. Fall River, first -year operating cost $19,323; revenue none. of any issues affecting it; by separate action. denied and change plain studio site and remote control. Principals: S. E. Eyler, superintendent -president of motion by Horne to accept additional document for Amt. Nov. 8. college district, et al. Ann. Nov. 6. inclusion in record (Dots. 18989- 9 -90). Action Oct. 27 and 30. WSLT Ocean City -Somers Point. N.J. -Seeks CP Farmington, Me.- Franklin Broadcasting Corp. to relax signal strength through null areas of Seeks 99.3 mhz, 1.5 kh. HAAT 402 ft. P.O. address Other actions directional ant, system. Ann. Nov. 8. Box 590, Farmington 04938. Estimated construction WMBA Ambridge, Penn. -Seeks mod. of CP cost $23,920; first -year operating cost $4,808; reve- Review board in Dinuba, Calif., FM proceeding, to make changes in ant. system to specify maximum nue $5,000. Franklin Broadcasting is licensee of granted motion by Radio Dinuha Co. for extension radiation tolerance along radials. Ann. Nov. 8. WKTJ(AM) Farmington. Principals: Elden H. of time through Nov. 20 to file reply to opposition Shute Jr. (95.9%), et al. Mr. Shute was formerly to motion to enlarge issues filed by Broadcast Bu- Final actions minority stockholder in WKTQ(AM) South Paris, reau and Korus Corp. Proceeding involves mutually Me. Ann. Nov. 6. exclusive applications of Radio Dinuba and Korus KIAK Fairbanks, Broadcast Bureau Alaska- Springfield. Mass. -Western New England Col- Corp. for new noncommercial FM on ch. 255 in granted licence covering new AM. Action Nov. 6. Dinuba 19566-7). Action Nov. 10. lege. Seeks 89.5 mhz, 13.5 w. HAAT minus 5 ft. (Dots. KNX -AM -FM Los Angeles -FCC denied petition P.O. address 1215 Wilbraham Road, Springfield Review board in Picayune, Miss., FM proceeding,
Broadcasting Nov 201972 89 granted application of Tung Broadcasting Co. for WDDD(FM) Marion, Ill. - Broadcast Bureau granted license covering changes; ERP 100 kw; ant. new FM on ch. 292 (106.3 mhz), at Picayune (Doc. granted CP to change trans. location. studio loca- height 360 ft. Action Nov. 3. 19345). Board dismissed competing application of tion and remote control to one mile north of Andres with Marion on Route 37; install new trans.; install new WAVA -FM Arlington, Va. - Broadcast Bureau Calandria prejudice for failure to granted license covering trans. prosecute (Doc. 19346). It also dismissed exceptions ant.; make change in ant. system (increase height); aux. and ant.: ERP 4.8 kw; ant. height 270 ft. Action Nov. to initial decision filed by Broadcast Bureau, Ben O. ERP 3 kw; ant. height 300 ft. Action Nov. 3. 3. Griffin and Tung. and terminated proceeding. Action WGLD(FM) Oak Park, 111.- Broadcast Bureau WEXM -FM Exmore, Va. - Broadcast Bureau Nov. 8. granted license covering changes; ERP 6 kw; ant. granted license covering new FM; ERP 27.5 kw; ant. height 275 ft. Action Nov. 3. Review hoard in Ogallala. Neb.. FM proceeding. height 1170 ft. Action Nov. 3. granted motion by Industrial Business Corp. for WPGU(FM) Urbana. Ill. - Broadcast Bureau W WIIS -FM Hampden -Sydney. Va. - Broadcast extension of time through Nov. 20 to file oppositions 2.95 kw; Bureau granted license covering new noncommercial granted license covering changes; ERP 3. to petitions to enlarge issues filed by Ogallala Broad- ant. height 235 ft. Action Nov. 3. FM. Action Nov. casting Co. Proceeding involves applications of WPSR(FM) Evansville, Ind.- Broadcast Bureau KNHC(FM) Seattle- Broadcast Bureau granted Industrial and Ogallala for new FM's on ch. 228 license covering changes; 320 w: granted license covering changes; ERP 14 kw; ant. ERP ant. height (93.5 mhz), with 3 kw and ant. height of 300 ft. 320 ft. Action Nov. 3. in Ogallala (Does. 19559 -60). Action Nov. 8. height 130 ft. Action Nov. 3. -FM Kansas City. Kan. -Broadcast Bureau KIXI -FM Seattle- Broadcast Bureau granted CP KUDL to install new ant.; 100 granted license covering changes; ERP 100 kw; ant. ERP kw: ant. height 1,150 Rulemaking actions ft.; remote control permitted. 3. height 240 ft. Action Nov. 6. Action Nov. Union Springs and Tallassee, both Alabama -FCC Broadcast Bureau WLIP-FM Kenosha, Wis. - Broadcast Bureau KMKF(FM) Manhattan. Kan.- granted CP to proposed, in notice of rulemaking. amendment of granted license covering new FM; 1.6 kw; install new trans.; install new ant.; ERP make changes in transmission FM table of assignments to assign ch. 265A to ant. height 400 ft. Action Nov. 3. line; change ERP to Union Springs and ch. 240A to Tallassee. Action 29 kw; ant. height 270 ft.; remote control permitted. Nov. 8. WOVO(FM) Glasgow, Ky. - Broadcast Bureau Action Nov. I. granted license covering new FM; trans. location assign- WROE(FM) Neenah -Menasha, Wis. Broadcast Adrian. Mich. -FCC amended FM table of Highway 31 E South; ERP I kw; ant. height 480 - Bureau granted license ments to assign ch. 237A to Adrian as second crass ft. Action Nov. 3. covering changes: ERP 2.6 A FM. Action Nov. 8. kw; ant. height 320 ft. Action Nov. 3. WIDE -FM Biddleford, Me. Broadcast Bureau FCC. in notice of proposed rulemaking, proposed - granted license covering new FM; ERP 3 kw; ant. Action on motion amendment of FM table of assignments to assign height 170 ft. Action Nov. 3. ch. 232A to Stone Harbor-Avalon-Cape May Ccurt Administrative Law Judge Lenore G. Ehrig in House area of Cape May county. N.J. Action WNCY(FM) Springvale. Me.- Broadcast Bureau Hartford and Berlin, both Connecticut (WHCN Nov. 8. granted license covering new noncommercial FM. Inc. IWHCN(FM)1 and Communicom Media), FM Action Nov. 3. proceeding, accepted Communicom's March and Call letter actions WHFC(FM) Bel Air. Md. - Broadcast Bureau April amendments and denied request by WHCN to granted license covering new noncommercial FM. refuse tendered amendment (Dots. 18805 -6). Action KRPL Inc.. Moscow. Idaho- Granted KRPL-FM. Action Nov. 3. Nov. 2. Warren Broadcasting Corp.. Blairstown, N.J. - WMHI -FM Braddock Heights. Md. - Broadcast Call letter actions Granted WFM V -FM. Bureau granted license covering new FM; ERP 270 Northwest Local School District, Cincinnati- w: ant. height 840 ft. Action Nov. 3. K}IJ -FM Los Angeles- Granted KRTH(FM). Granted WNSD( FM). WHAG(FM) Halfway, Md. - Broadcast Bureau KOCY -FM Oklahoma City -Granted KXXY(FM). Radio Orangeburg Inc., Orangeburg, S.C.- Grant- granted license covering changes; ERP 3 kw; ant. height 165 3. WWDM(FM) Sumter. S.C. -Granted WFIG -FM. ed WHCE -FM. ft. Action Nov. WMNB -FM North Adams, Mass.- Broadcast Bu- reau granted license covering use of former main Renewal of licenses, trans. for aux. purposes only; ERP 1 kw horiz. and Existing FM stations 850 w vert.; ant. height 480 ft. Action Nov. 3. all stations Plymouth, Final actions WPLM -FM Mass.- Broadcast Bureau Broadcast Bureau renewal granted license covering use of former main trans. granted of licenses for granted following translators: K72CY Lewiston, Idaho; WRF1(FM) Auburn, Ala.- Broadcast Bureau for aux. purposes only; license covering K1 IAN Montana Power 50 kw; 430 Camp, Cut Bank, Santa granted license covering new FM (remote control); changes; ERP ant. height ft. Action Rita and Montana Power (north camp), all Mon- Nov. 3. ERP 3 kw: ant. height 160 ft. Action Nov. 6. tana; KIIFY Raymond and Geneva. both Idaho. KVOY -FM Yuma. Ariz. Broadcast Bureau WCWL(FM) Stockbridge. Mass.- Broadcast Bu- Actions Nov. 6. - reau granted license covering new noncommercial granted license covering new FM; ERP 30 kw: ant. Broadcast Bureau granted renewal of licenses FM; 1.45 kw; ant. height 4 ft. Action Nov. 6. for height 74 ft. Action Nov. 6. ERP following stations. co- pending aux. and SCA's when KAWW -FM Heber Springs, Ark - Broadcast Bu- WKXI(FM) Jackson, Miss. - Broadcast Bureau appropriate: WTBO(AM)- WKGO(FM) Cumberland, reau granted license covering new FM: ERP 3 tw; granted CP to install new aux. trans. and aux. ant. Md. Action Nov. 3. KOFY San Mateo. Calif.; ant. height 145 ft. Action Nov. 3. at main trans. location to be operated on ch. 234 KVDO(TV) Salem, Ore.; WBFD(AM) -WAKM(FM) (94.7 mhz); ERP 5.1 kw; ant. height 87 ft. Action Bedford. Pa.; WCVA Culpeper, Va.; WDNE Wil- KAMS(FM) Mammoth Spring, Ark,- Broadcast Nov. 3. kins. WEIF Moundsville and WETZ New Martins- Bureau granted license covering permit to replace ville, all West KCGM(FM) Scobey, Broadcast Bureau Virginia; WFHG Bristol. Va.; expired permit for changes; ERP 75 kw; ant. height Mont.- WHUN -AM -FM Huntingdon, Pa.; WISZ granted license new ERP 52 kw; ant. Glen 97 ft. Action Nov. 3. for FM; Burnie and WJDY height 660 ft. Action Nov. 6. Salisbury, both Maryland; WJLM(FM) Salem. WKCY Harrisonburg and KPAY -FM Chico, Calif.- Broadcast Bureau grant- -FM ed license covering new FM; ERP 6 kw; ant. height KDCV Blair. Neb. - Broadcast Bureau WKJC(FM) Bluefield, all Virginia: WKWK -AM- license 1,170 ft. Action Nov. 6. granted covering new noncommercial FM. FM Wheeling, W. Va.; WLLL-AM -FM Lynchburg, Action Nov. 3. Va.; WLMD Laurel, Md.; WMVA -AM -FM Mar- Broadcast Bureau KVHS(FM) Concord. Calif.- -FM Bureau li- tinsville. WNRG -AM -FM Grundy and WOLD -AM- granted license covering changes: ERP 5.2 kw; KFAB Omaha -Broadcast granted FM cense covering changes; ERP 115 kw: ant. height Marion, all Virginia; WSLW White Sulphur ant. height minus 145 ft. Action Nov. 6. Springs, W. Va.; 50(1 ft. Action Nov. 6. WTAR -AM -FM Norfolk. Va.; WTRU Muskegon, Mich.; WTTR Westminster, KTA0(FM) Los Gatos, Calif.- Broadcast Bureau -FM Omaha Bureau granted granted license covering changes: trans. location re- KFAB -Broadcast li- Md.; WVRC Spencer. W. Va.; WWOD Lynch- cense covering use of former main trans. for aux. Va.; Va.; described as .5 mile beyond east end burg. WXEE Welch, W. WZAP Bristol. of Blackberry purposes only. Action Nov. 3. Hill Road: ERP 250 w.; ant. height 860 ft. Action Va. Actions Nov. 7. Nov. 6. WKXR -FM Exeter, N.H. - Broadcast Bureau Broadcast Bureau granted renewal of licenses for granted license new FM; 3 KEWT( FM) Sacramento. Broadcast Bu- covering ERP kw: ant. following stations, co- pending aux. and SCA's where Calif.- height 68 ft. Action Nov. 3. appropriate: WAVA -FM Arlington. Va.; WBTH reau granted license covering changes: ERP 50 kw; Williamson. W. Va.; ant. height 420 ft. Action Nov. 3. WVCR(FM) Loudonville, N.Y. -Broadcast Bu- WEAM Arlington county, Va.; reau granted license covering changes: ERP 370 w; WFRB -AM -FM Frostburg and WGAY Silver San KDIG(FM) Diego- Broadcast Bureau grant- ant. height 790 ft. Action Nov. 3. Spring. both Maryland; WJJI Christiansburg, Va.; ed CP to install new trans.; install new ant.; ERP WLOG Logan. W. Va.; WMBG(AM) -WBCI(FM) 28 kw; ant. height 640 ft.: remote control permitted. WEVD -FM New York- Broadcast Bureau grant- Williamsburg. Va.; WMMN Fairmont. W. Va.; Action Nov. 3. ed licenses covering changes; ERP 5.3 kw horiz., WNOR -AM -FM Norfolk, Va.; WPAR Parkersburg. 3.8 kw vert.; ant. height 1.220 ft. Action Nov. 6. W. Va.: WRAP Va.; WRC Washing- San Jose, Broadcast Norfolk, -FM KOME(FM) Calif.- Bureau ton; WRFT -TV Roanoke and WSVS -AM -FM granted .5 WRVR(FM) New York -Broadcast Bureau grant- license covering changes; trans. location Crewe, both Virginia. Actions Nov. 9. miles beyond end of Blackberry Hill Road; studio ed license covering aux, trans.; ERP 4.9 kw horiz., and remote control 1694 The Alameda, San Jose; 3.5 kw vert.; ant. height 1,220 ft. Action Nov 3. Broadcast Bureau granted renewal of licenses for ERP 12.5 kw: ant. height 880 ft. Action Nov. 6. WMCR -FM Oneida, N.Y. Broadcast Bureau following stations and co-pending aux. and SCA's - when appropriate: KROQ Burbank, Calif.; KZAK- KVOD(FM) Denver- Broadcast Bureau granted granted license covering new FM; ERP 390 w; ant. height 720 ft. Action Nov. 3. FM Tyler. Tex.: WAVY -TV Portsmouth. Va.: license covering changes; ERP 100 kw: ant. height WCED -AM -FM DuBois, WFMZ(FM) Allentown 280 ft. Action Nov. 6. WEBO -FM Owego, N.Y. - Broadcast Bureau and WHEX Columbia, all Pennsylvania; WHLF- WFCS(FM) New Britain, Conn.- Broadcast Bu- granted license covering new FM; ERP 1.15 kw; AM-FM South Boston, Va.: WKEN Dover. Del.; eau granted license covering new noncommercial ant. height 450 ft. Action Nov. 6. WKMC Roaring Spring, WKVA Lewistown and FM. Action Nov. 6. WKZA Kane. all Pennsylvania; WNBF -AM -FM WCBE(FM) Columbus, Ohio -Broadcast Bureau Binghamton. N.Y.; WPSL Monroeville, Pa.: WTTR- WDJF(FM) Westport, Conn.- Broadcast Bureau granted license covering changes; ERP II kw; ant. FM Westminster, Md.; WZTA(FM) Tamaqua, Pa.; granted licenses covering aux. trans.; ERP 1.75 kw; height 530 ft. Action Nov. 6. KIOAJ Howard (rural community), Mont. Actions ant. height 205 ft. Action Nov. 6. WVUD -FM Kettering, Ohio -Broadcast Bureau Nov. 10. W1IZ(FM) Albany, Ga.- Broadcast Bureau granted license covering changes; ERP 25 kw; ant. Broadcast Bureau rescinded, pending further ac- granted license covering use of former main trans. height 220 ft. Action Nov. 3. tion by commission, grant of renewal of licenses for aux. purposes only; ERP 28 kw; ant. height 175 for following stations, co- pending aux. and SCA's ft. Action Nov. 3. WMPS -FM Memphis -Broadcast Bureau granted where appropriate: WBKW(FM) Beckley. W. Va.; license covering changes; ERP 100 kw: ant. height WFRE(FM) Frederick, Md. Actions Nov. 3. WFDR -FM Manchester, Ga.- Broadcast Bureau 530 ft. Action Nov. 3. granted CP to install new ant.; change transmission FCC deferred renewal of licenses of 26 AM's. 18 line; ERP 61 kw; ant. height 460 ft.; remote con- WPLN(FM) Nashville- Broadcast Bureau grant- FM's. three commercial TV's and two educational trol permitted. Action Nov. 3. ed license covering use of former main trans. for TV's in Maryland, Virginia, West Virginia and aux. purposes only; ERP 15 kw; ant. height 350 ft. Washington, pending receipt of requested informa- WACL -FM Waycross, Ga. - Broadcast Bureau Action Nov. 3. granted license covering new FM; ERP 100 kw; tion on hiring practices. Action Nov. 8. ant. height 370 ft. Action Nov. 6. KMIO(FM) Sinton, 'l'ex. - Broadcast Bureau WCOL -AM -FM Columbus, Ohio -FCC denied
Broadcasting Nov 20 1972 90 Professional Cards
EDWARD F. LORENTZ JANSKY & BAILEY -Established 1926 - COHEN & DIPPELL & ASSOCIATES CONSULTING ENGINEERS Atlantic Research Corporation PAUL GODLEY CO. Consulting Engineers Formerly Edsall Rd. ENGINEERS GEO. C. DAVIS Shirley Hwy. at CONSULTING (formerly Commercial Radio) 527 Munsey Bldg. Alexandria, Va. 22314 Box 798, Upper Montclair, N.1.07043 1334 G St., N.W., Suite 500 (202) 783 -0111 (703) 354 -2400 347 -1319 Washington, D. C. Phone: (2011 746 -3000 Washington, D. C. 20005 20004 Member AFCCE Member AFCCE Member AFCCE Member AFCCE
A. D. Ring & Associates GAUTNEY & JONES LOHNES & CULVER ROBERT E. L. KENNEDY CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers 1302 18th St., N.W., 785.2200 1771 N St., N.W. 296 -2315 2922 Telestar Ct. (703) 560 -6800 1242 Munsey Building Washington, D. C. 20004 WASHINGTON, D.C. 20036 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 (202) 347 -8215 Member AFCCE Member AFCCE Member AFCCE Member AFOOE
A. EARL CULLUM, JR. SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR HAMMETT & EDISON ENGINEERS CONSULTING & KOWALSKI CONSULTING ENGINEERS CONSULTING ENGINEERS INWOOD POST OFFICE 711 14th St., N.W. 2029 K Street N.W. Radio G Television BOX 7004 Washington, D. C. 20006 Box Republic 7 -6646 68, International Airport DALLAS, TEXAS 75209 1202) 223 -4664 Washington, D. C. 20005 San Francisco, California 94128 (214) 631 -8360 (301) 827 -8725 14151 342 -5208 Member AFCCE Member AFCCE Member AFCCE Member AFCCE
VIR JULES COHEN CARL E. SMITH N. JAMES JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering Computerized Frequency Surveys Suite 716, Associations Bldg. 8200 Snowville Road 9208 Wyoming PI. Hiland 4 -7010 345 Colorado Blvd. -80206 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 (303) 333.5562 Washington, D. C. 20036 Phone: 216 -526 -4386 DENVER, COLORADO KANSAS CITY, MISSOURI 64114 Member AFCCE Member AFCCE ,51 ember AFCCE
E. HAROLD MUNN, JR. ROSNER TELEVISION JOHN H. MULLANEY MERL SAXON SYSTEMS CONSULTING RADIO ENGINEER BROADCAST ENGINEERING CONSULTING RADIO ENGINEER CONSULTANT ENGINEERS-CONTRACTORS 9616 Pinkney Court 622 Hoskins Street Box 220 29 South Mall Potomac, Maryland 20854 Coldwater, Michigan 49036 Plainview, N.Y. 11803 (301) 299 -8272 Lufkin, Taxas 75901 Phone: 517- 278 -7339 (516) 694 -1903 Member AFCCE 634 -9558 632 -2821
Service Directory
COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE contact MONITORING CO. PRECISION FREQUENCY Fa Be Seen by 120,000' Readers - BROADCASTING MAGAZINE PRECISION FREQUENCY MEASURING SERVICE among them, the decision making sta- MEASUREMENTS, AM -FM -TV tion owners and managers, chief engi- 1735 DeSales St. N.W. SPECIALISTS FOR AM -FM -TV neers and Monitors Repaired 8 Certified technicians -applicants for Washington, D. C. 20036 445 am fm tv and facsimile facilities. 103 S. Market St. Concord Ave. for availabilitles Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 `1970 Readership Survey showing 3.2 Phone (816) 524-3777 Phone (617) 876 -2810 readers per copy. Phone: 1202) 638 -1022 petition by Columbus Broadcasting Coalition to increase output power to 100 w.; make changes in 100% after). Consideration: $75,000. Principal: Mr. deny applications by Great Trails Broadcasting ant. system. Action Nov. 2. Thornton is sales manager of WTRI. Ann. Nov. 9. for licenses for WCOL- AM -FM, Corp. renewal of KI3KO Prospect, Ore. Bureau granted and granted renewals. Action Nov. 8. -Broadcast WSOO(AM) Sault Ste. Marie, Mich. -Seeks as- CP to replace expired permit for changes in VHF signment of license from Patterson Communications WOAI -TV San Antonio. Tex. -FCC granted ap- translator. Action Nov. 6. Inc. to Miami County Broadcasting Co. for $225,- plication of Avco Broadcasting Corp. for renewal 000. K79AJ Redmond and Prineville, both Oregon Seller: estate of Walter S. Patterson. Buyer: of license of WOAI -TV. Opposition by Bilingual - Richard E. Hunt (100 %). Mr. Hunt owns WCBY- Bicultural Coalition on Mass Media. community Broadcast Bureau granted CP to change principal Terrebonne, AM-FM Cheboygan, Mich. He also owns 50% of group. was denied. Action Nov. 8. community to Ore.: specify input chan- WPTW -AM nel as via ch. 75, Prineville and Redmond; change -FM Piqua. Ohio- Ann. Nov. 9. trans. location to 1 mile southwest of Terrebone; KDNA(FM) St. Louis -Seeks assignment of change type trans.; decrease output power to 10 w.; license from Parent Corp. to Joyce and Cecil L. Modification of CP's, make changes in ant. system of UHF translator. Heftcl for $900,000. Sellers: Lorenzo W. Milam and Action Nov. 2. Jeremy D. Lansman (each 50 %). Mr. Milans owns all stations K78AO Seaside, Gearhart and Warrenton, all Ore- KTAO(FM) Los Gatos, Calif. Buyers: The Heftels own KPUA -AM -TV Hilo, Hawaii, and KGMB- WCRT-FM Birmingham. Ala.-Broadcast Bureau gon- Broadcast Bureau granted CP to change type of trans.; 20 w. AM-FM-TV Honolulu. They have also applied to granted mod. of CP to extend completion date to increase output power to of UHF acquire Pittsburgh translator. Action Nov. 6. WJAS-AM -FM and WROR(FM) March 23. 1973. Action Nov. 3. Boston. Ann. Nov. 2. WIYD -FM Palatka, Fla. Broadcast Bureau W66AC Waymart, Pa.- Broadcast Bureau granted - CP to replace expired permit for new UHF trans- WQFM(FM) Milwaukee -Seeks assignment of granted mod of CP to extend completion date to license from Koeth Broadcasting 30. lator. Action Nov. 6. Corp. to Sham- March 1973. Action Nov. 3. rock Development Corp. for $401,500. Sellers: ad- WFLM(FM) Crown Point. Ind.- Broadcast Bu- Broadcast Bureau granted licenses covering new ministrator of estate of Hugo C. Koeth, et al. reau granted mod. of CP to change trans.; change VHF translators: KO8HH Concho Valley. K121O Buyers: Edward J. Lynett Jr., George V. Lynett, ant.: make change in transmission line change fre- Greasewood, KIIKY Ganado, K07KI Greasewood William R. Lynett and James J. Haggerty (each quency and modulation monitor. Action Nov. 3. and KIILC Prescott, all Arizona; K05ET and 25 %). Shamrock Development owns WDIZ(AM) KIILD, both Likely, Calif.; K02GX Alma. KI2IE WFMS(FM) Broadcast Bureau Orlando, Fla. The Lynetts own WEJL -AM -FM Indianapolis - Wagon Wheel Gap rural area, and KI3LD Salida Scranton, Pa., and The granted mod. of CP to extend completion date to Scranton Times. Mr. Hag- and Buena Vista, all Colorado; K13LK Sheridan gerty is partner in Haggerty & Jan. 31. 1973. Action Nov. 3. McDonald, law firm :and Fort McKenzie, both Wyoming; W12AY Bar- in Scranton. Ann. Nov. 9. K66AE. K6OAA. K69AE and K57AB. all Colfax, bourville, Boone Heights, Heidrick and Arthemus, N.M.- Broadcast Bureau granted mod. of CP's to all Kentucky; W02AZ Allagash. Me.; W08BN Actions extend completion dates of four UHF translators Flintstone, Md.; K11LA Basin, KOSHI Box Elder, to May 6. 1973. Action Nov. 6. K02GZ Darby and Conner and K07KD Checker- WDDD(FM) Marion, I11.- Broadcast Bureau WETD(FM) Alfred, N.Y.- Broadcast Bureau board area and Martindale, all Montana: K06HE, granted acquisition of positive control of 3 -D Com- trans.; K1lKT and KI3LC. all Genoa and K12IT Smith. munications Corp. by Dennis F. Doelitzsch (34% granted mod, of CP to change change ant.: both K05ER Kingston, change realities. Action Nov. 3. Nevada: N.M.; W08BM before. 55% after) through purchase of stock from Mayaguez, Puero Rico; W04BF Eagle River, Phelps, Stephen W. Schmidt (21% before, none after). WVIIC(FM) Hempstead. N.Y. -Broadcast Bu- Land O' Lakes and Conover, all Wisconsin; K06HL Consideration: $30,430. Principal: Mr. Doelitzsch is reau granted mod. of CP to extend completion date and K09KR both Moorcroft, Wyoming. Actions president, general manager and chief engineer of to April 27. 1973. Action Nov. 3. Nov. 6. WDDD. Action Nov. 2. WXXY(FM) Montour Falls. N.Y.- Broadcast Bu- WTBO(AM)- WKGO(FM) Cumberland, Md.- reau granted mod. of CP to extend completion date Broadcast Bureau granted asignment of licenses to Jan. 30. 1973. Action Nov. 3. Ownership changes from Cumberland Valley Broadcasting Corp. to Wel- WXEN(FM) Cleveland- Broadcast Bureau grant- borne Broadcasting Inc. for $350,000 (includes ed mod. of CP to extend completion date to May Applications covenant not to compete). Sellers: Arthur W. Ger- 11. 1973. Action Nov. 3. man, president, et al. Buyer: David P. Welborne WJOI(AM)- WQLT(FM) Florence, Ala. -Seeks Jr. (100 %). Mr. Welborne owns 50% of WYPR- WNCR(FM) Cleveland -Broadcast Bureau grant- assignment of licenses from WJOI Radio inc. to Danville. Va., and Sitar to (AM) WNCA(AM) City, ed mod of CP extend completion date to Jan. JOI Radio Inc. (for WJOI) and Big River Broad- N.C. Action Nov. 8. 12, 1973. Action Nov. 3. casting Co. (for WQLT) for $200,000. Sellers: WBBB -AM -FM Burlington- Graham, Broad- WVIS(FM) Frederiksted, Virgin Islands- Broad- James W. Elliott, president, et al. Buyers: Sam C. N.C.- Phillips (60 %), et al. Mr. Phillips is principal of cast Bureau granted pro forma assignment of li- cast Bureau granted mod. of CP to extend com- censes from Alamance Broadcasting Co. to WBBB pletion date to May II. 1973. Action Nov. 3. both 101 Radio and Big River Broadcasting. He owns 50% of WLIZ(AM) Lake Worth, Fla., and Inc., and transfer of control of Alamance Broadcast- WXRA(FM) Woodbridge. Va.- Broadcast Bureau has extensive music publishing interests in Nash- ing Co. from J. Harold Smith, Mrs. E. H. Foley. granted mod. of CP to extend completion date to ville. Ann. Nov. 2. et al. (as group, 100% before, none after) to Feb. I. 1973. Action Nov. 3. WBBB Inc. (none before, 100% after). Principals: WOOO(AM) DeLand, Fla. -Seeks assignment of WYMS(FM) Milwaukee Broadcast Bureau Charles B. Britt, president (60 %), Donald L. Pel- - license from Shom Broadcasters Inc. to DeLand key (30 %), et al. Mr. Britt has majority interests granted mod. of CP to extend completion date to Broadcasting Inc. for 5200,000. Sellers: Brian E. Jan. 31, 1973. Action Nov. 3. in WFTR(AM) Front Royal. Va., and WIRY(AM) Tolby, rresident, et al. Shorn Broadcasters also Plattsburgh. N.Y. Mr. Pelkey has minority interests owns WDLF(FM) DeLand. Buyers: Ashley T. in those stations. Actions Oct. 31. Joyner (25 %), Gussie E. Lehmann and Gordon H. Translator actions Monroe (both 371/2%). Mr. Joyner is general man- WPTL(AM) Canton, N.C.-Broadcast Bureau ager of KERV(AM) Kerrville, Tex. Messrs. Leh- granted assignment of license from Vernon E. Press- K72AV Big Sandy Valley, Ariz. -Broadcast Bu- mann and Monroe have extensive real estate and ley to P. M Broadcasting Inc. for $170,000. Buyers: reau granted mod. of license covering change in land development interests in Texas. Ann. Nov. 9. Charles R. Price Jr. and Gerald C. McNabb Jr. (each 50 %). Messrs. Price and McNabb own primary TV of UHF translator to KLAS -TV, ch. WWQS(FM) Orlando, Fla -Seeks assignment of 8. Las Vegas. Action Nov. I. Price /McNabb Advertising Agency Inc., Asheville, license. from American Homes Stations inc. to Roun- N.C. Action Oct. 31. KIOHX Garberville. Calif. - Broadcast Bureau saville of Tampa Inc. for $500,000. Sellers: Ameri- granted license covering new VHF translator and can Homes is also licensee of WVCF(AM) Winder- WRNC(AM) Raleigh, N.C. -Broadcast Bureau to specify type of trans. Action Nov. 6. mere, Fla. Buyer: Robert W. Rounsaville (100 %). granted transfer of control of Raleigh Radio Co. front Harry D. and Robert E. Stephenson (each Vallecito Mr. Rounsaville owns WDAE -AM -FM Tampa, KIOAD Reservoir area, Colo.- Broad- WBJW(AM) Winter Park, WFUN(AM) South 26.7% before, none after) to Norman J. Sutiles, cast Bureau granted CP to change type of trans. James C. Davis, Derwood H. Godwin and Martin of VHF translator: add amplifier to trans.; Miami and WMBR(AM) Jacksonville, all Florida, present and WCIN(AM) Cincinnati, Berry L. Street (as group. 46.6% before, 100% after). increase output power to 10 w. Action Nov. 6. WVOL(AM) Hill. Tenn., and WYLD(AM) New Orleans. Ann. Consideration: $252,210. Principals: Messrs. Suttles KOSET Vallecito Reservoir area. Colo.- Brcad- Nov. 9. and Godwin have interests in WFBS(AM) Spring cast Bureau granted CP to change type trans. of Lake. WISP(AM) Kinston, WSML(AM) Graham, VHF translator; add amplifier to present trans. and W'PTA(TV) Roanoke, Ind. -Seeks assignment of WSMY(AM) Weldon and WGAI(AM) Elizabeth license Sarkes Inc. increase output power to IO w. Action Nov. 6. from Tarzian to WPTA -TV Inc. City. all North Carolina. Messrs. Street and Davis for 53.625.000. Sellers: Sarkes Tarzian, president, also have interests in WISP. Action Oct. 31. KO2ET Vallecito Reservoir area. Colo.- Broad- et al. Sarkes Tarzian Inc. is licensee of WTTS(AM)- cast Bureau granted CP to change type of trans. of WTTV-FM-TV Bloomington, WPTH -FM Fort KGOY(FM) Bethany, Okla.-Broadcast Bureau VHF translator; add amplifier to present trans.; in- Wayne and WATI(AM) Indianapolis, all Indiana. granted asignment of license front Nall Broadcast- crease power to 10 w. Action Nov. 6. Buyers: WPTA TV Inc. is wholly owned sub- ing Co. to David M. Stevenson for $125.000. Sellers: Bonners Ferry. Idaho. Boundary County TV sidiary of Combined Communications Corp., pub- Gary L. Acker, president, et al. Mr. Acker owns Translator -Broadcast Bureau granted CP for new licly held corporation which controls following sta- WTNN(AM) Millington, Tenn., and owns 50% UI-IF translator to serve Bonners Ferry tions: KBTV(TV) Denver; KARK -TV Little Rock. of application for new AM in Springfield. Mo. on ch. 56 Buyer: M. by rebroadcasting programs of KSPS -TV. ch. 7, Ark.: KTAR- AM -FM -TV Phoenix; KBLU -AM -TV David Stevenson (100 %). Mr. Stevenson Spokane. Wash.- Action Nov. I. Yuma. Ariz.; KOCO -TV Oklahoma City. Combined owns Communications Service Co. and 70% of Communications is also seeking to acquire WLKY - WXUS(FM). both Lafayette, ind. Action Oct. 31. KO3DJ Big Arm. Elmo. Dayton and Rollins, all TV Louisville, Ky. Ann. Nov. 7. Montan;s -Bro adctst Bureau granted license cover- WELF(AM) Tomahawk. Wis.- Assignment of ing new VIIF translator; specify type of trans. WLKY-TV Louisville, Ky. -Seeks transfer of license from Bruce John Micek, et al., dba Toma- Action Nov. 6. control of WLKY -TV Inc. from Sonderling Broad- hawk Broadcasting Co.. to Goetz Broadcasting casting Corp. (100% before, none after) to Com- Corp. that was granted by Broadcast Bureau Oct. K I IAN Montana Power Camp, Cut Bank, Santa bined of Kentucky Inc. (none be- 12, was not consummated. Ann. Nov. 9. and Communications Rita Montana Power, all Montana -Broadcast fore. 100% after). Consideration: 58,330,000. Sel- Bureau of license change granted mod covering in lers: Sonderling Broadcasting is broadcast group input channel of VHF translator to via K74DW owner which controls following stations: WOPA- Cable Toole. Glacier and Liberty counties, all Montana. Oak Park, Action Nov. 6. (AM)-WGLD(FM) Ill., KDIA(AM) Applications Oakland and WFOX -AM -FM Long Beach, both Prineville, Ore.. Ochoco Telecasters Inc.- Broad- California. WDIA(AM) - WAID(FM) Memphis, The following operators of cable television systems cast Bureau granted CP's for three new UHF trans- WWRL(AM) New York, WAST(TV) Albany. have requested certificates of compliance, FCC an- lators to serve Prineville and Redmond, both Ore- N.Y.. WOL(AM) -WMOD(FM) Washington and nounced Nov. 8 (stations in parentheses are TV gon, on ch. 72 by broadcasting programs of KPTV- WLKY -TV Louisville, Ky. Combined Communica- signals proposed for carriage): (TV), ch. 12, Portland, Ore.; ch. 75 by broadcast- tions of Kentucky Inc. is wholly owned subsidiary ing programs of KGW -TV, ch. 8, Portland; ch. 77 of Combined Communications Corp. (See item Central California Communications Corp.. San by broadcasting programs of KATU(TV), ch. 2, above). Ann. Nov. 7. Benancio, Calif. (KTEH[TV] San Jose, Calif.). Portland. Action Nov. 2. WTRI(AM) Brunswick, Md. -Seeks transfer of Cablecom- General of Northern California Inc., K70AI Prineville, Ore. -Broadcast Bureau granted control of Elektra Broadcasting Corp. from George San Pablo. Calif. (KCSM -TV San Mateo, Calif.). CP to include Redmond, Ore., in principal com- .1. Gillespie and Frank N. Manthos (100% before. OkeAirCo Inc.. Okeechobee, Fla. (WEDU -TV munity of UHF translator; change type of trans.; none after) to Charles C. Thornton (none before, and WTVT[TVJ, both Tampa, WPTV[TV] and
Broadcasting Nov 20 1972 92 WEATITVI, both Palm Beach, WDBOITV] and Avoyelles Cable TV Inc., Marksville, Hessmer and erning filing of petitions for special relief. Revised WFTVITVI, both Orlando. WINKITVI and WBBH- Mansura, all Louisiana; Lakes Cable. Round Lake rule conforms to requirements for filing objections ITV]. both Fort Myers and WTVXITVI Fort Pierce, Beach, Ill. Actions Nov. 8. Television Communica- to applications for cable TV certificates of compli- all Florida). tions Corp., Greenville, S.C. Action Nov. 9. ance. Petitions for special relief permitted under Bannock TV Co., Chubbuck and Inkom. both FCC granted application by CATV of Rockford rules include requests for waivers of rules. There is Idaho (CJOC(TVI Lethbridge, Alberta; KPTOITVI Inc., proposed operator of cable TV system at no time limit on requests for special relief. Amend- Pocatello, Idaho). Rockford. Ill., for certificate of compliance, request- ment effective Nov. 22. Action Nov. 9. Bannock TV Co., Pocatello. Idaho (CJOC(TV] ing certification for television signals of Illinois sta- Lethbridge. Alberta; KPTOITV] Pocatello. Idaho). tions WCEE -TV Freeport, WREX -TV and WTVO- (TV). both Rockford: WGN -TV, WFLD -TV. Cable actions Liberty TV Cable Inc.. Macomb, Ill. (WSNS- WXXW(TV) and W1TW(TV), all Chicago. Action elsewhere TV Chicago). Nov. 8. The following are activities in commu- American Cablevision Ahmeek. Schoolcraft Co., FCC granted applications by Texarkana TV Cable BROAD- township. Osceola township, Copper. Allouez town- C'o. for certificates of compliance for new cable nity- antenna television reported to ship and Calumet Village. all Michigan (WNPB- systems at Texarkana. Tex., and at Texarkana. Ark. CASTING through Nov. 14. Reports in- ITVI Marquette, Mich.; WKBD -TV Detroit; WGN - KSLA -TV Inc., licensee of KSLA -TV Shreveport. TV Chicago). La.. opposed both proposals. Action Nov. 8. clude applications for permission to in- American Cablevision Co.. Torchlake township. Rancho Bernardo and Soledad Mountain. both stall and operate CATV's, changes in fee Lake Linden. Laurium and Calumet township, all California. Southwestern Cable Co.-Cable TV Bu- schedules and franchise grants. Franchise Michigan (WNPBITVI Marquette, Mich.; WKBD- reau granted CP for new CAR (LDS) station on in TV Detroit; WGN -TV Chicago). 12700.5- 12718.5, 12722.5 -12740.5, 12820.5 -12862.5 grants are shown italics. Cablevision Corp. of Ohio, Port Clinton, Ohio nshz to be used with cable TV systems serving Champaign- Urbana, 111.- Time -Life Inc., Man- (WDIIOITV], WSPDITVI. WTOLITVI and WGTE- Rancho Bernardo and Soledad Mountain. Action chester, N.Y., has applied for franchise. Nov. 2. ITV], all Toledo, Ohio; WJBK -TV Detroit: WEWS- Edwardsville, Kan.-City council granted 20 -year ITVI Cleveland; WUABITV) Lorain, Ohio; CKLW- I.as Cruces, N.M.. El Paso Cablevision Inc. - franchise to Union Gas System Inc. Firm will pay TV Windsor, Ontario). Cable TV Bureau granted CP for new CARS to city 2% of gross receipts. operate on 1290(1-12925 mhz to bring in TV signal MBS Cable TV Inc.. Sebring, Ohio (WFMJ -TV, Howard county, Md.- Howard Cable Television WKRN -TV and WYTVITV), all Youngstown, KNME-TV Albuquerque. N.M., to cable TV system in El Paso. Action Nov. 2. Associates and Community Cablevision Systems of WJANITVI Canton. WAKR -TV and WCOT -TV, Howard County have applied for franchise. both Akron. WCTFITVI, WEWSITVI, WJW -TV, Brookhaven township and Patchogue Valley, both WKBF -TV and WKYC -TV, all Cleveland, WUAB- Long Island, N.Y., Brookhaven Cable TV Westminster, Md.- Consolidated Cable Systems ITV] Lorain, WVIZ -TV Cleveland, all Ohio; Inc.-Cable TV Bureau granted CP for new CAR Inc.. subsidiary of Telecable Communications Corp., WPGII -TV and WQEDITVI, both Pittsburgh). (LDS) station on 12759.7- 12921.7 mhz to be used Baltimore, has applied to coy council for franchise. $5 and installation Video Link Ltd., Menallen township. German with cable TV systems serving Brookhaven township Firm proposes monthly rate of township and Masontown, all Pennsylvania (WKBF- and Patchogue Valley. Action Nov. 2. fee of $10. TV Cleveland; WUABITVI Lorain. Ohio; ch. 40. Sltandaken, N.Y. -Town board granted franchises Greensburg. Pa.). Action on motion to PM Delaware Inc., Margaretville. N.Y., and Gra -Tex Colorvision Co.. Grapeland. Tex. John Brokema TV Service, Mount Tremper, N.Y. (KDFWITVI, WFAAITV] and KERAITVI, all Chief. Cable Television Bureau, granted joint pe- Madison. Ohio -Telesonic Associates has applied Dallas; WBAPITVI and KTVTITVI. both Fort tition by ABC. Association of Maximum Service to city council for franchise. Firm proposes free Worth; KTTTITVI Tyler and KTREITVI Lufkin, Telecasters, National Association of Theatre Owners installation and monthly rate of $4.90. all Texas). and National Association of Broadcasters, and ex- tended until Nov. 29 date for filing reply comments Harerford, Pa.-City commissioners repealed Teleprompter of Tacoma Inc., Tacoma. Wash. in matter of amendment of rules and regulations ordinance granting exclusive franchise right to Tri- (CIlEK -TV Victoria. British Columbia, KPTVITV] pertaining to cablecasting of programs for which angle Publications Cable TV and granted Suburban Portland, Ore.). per -program or per -channel charge is made (Doc. Cable TV Co. and Ultracom Inc. franchises. Town- 19554). Action Nov. 4. ship is to receive 3% of gross receipts of two firms. Final actions War PPP inster township, Pa.- Township supervisors Cable TV Bureau granted following operators of Rulemaking action granted nonexclusive franchise to A and N Cable cable television systems certificates of compliance: Television Co. Firm will provide free installation Northwest Illinois Cable TV Co., Monmouth, Ill.; FCC modified provisions of cable TV rules goy- ;snd charge $4.50 monthly.
Classified Advertising
Payable in advance. Check money order only. or Management Copy: Deadline is Monday, for the following Sales Monday's issue. Copy must be submitted by letter or wire; no telephoned copy accepted. Continued Replies to ads with a box number should be Station Manager . experienced in all phases of Continued addressed to Box Number, c/o BROADCASTING, small market operation. Rocky Mountain region man 1735 DeSales St., N.W., Washington, D.C. 20036. preferred. Ownership chance for can -do manager. Applicants: If tapes or films are submitted, please Send resume to Box L -118, BROADCASTING. Central Florida. Full -time MOR station, owned by send $1.00 to BROADCASTING for each package major group, has opening for a quality -oriented sales- to cover handling charge. Forward remittance Station Manager. Small multi -owner needs hard -hitting man with the ambition and drive it takes to make it separately. All transcriptions, photo, etc.. self -starter to manage one small station market. Must addressed to box numbers are sent at owner's risk. b, honest, analytical, innovative, industrious and ca- to the top. For a confidential discussion of your BROADCASTING expressly repudiates any liability pable of earning respect of management, station per. abilities and the opportunity available, contact Jerry or responsibility for their custody or return. sonnel and community. Send resume and objectives. Box L.124, BROADCASTING. Norman, Vice -Pres. Gen'l Mgr., WBJW, 222 Hazard Rates, classified listings ads: St., Orlando, Florida. 305- 425.6631. -Help Wanted, 40c per word -$5.00 minimum. All around professional General Manager with top -Situations Wanted, 30c per word -$5.00 minimum. sales experience needed for growing Northeast sta- Immediate opening experienced salesman with the -All other classifications, 50e per word -$5.00 tion with terrific potential. Primary service area over area's fastest growing radio station. WCCC AM -FM minimum. 1 million. Excellent salary plus incentives can mean -Add $1.00 for Box Number per issue. big money. Stock options for right man. Rush resume Hartford, Conn. 203. 549 -3456. to Box 1-129, BROADCASTING. Rates, classified display ads: Madison, -Situations Wanted (Personal ads) $25.00 per inch. Wisc. Excellent career opportunity for bright --All others $40.00 per inch. Sales Manager. This may be the best opportunity young problem solving salesman on the way up, --5" or over billed at run -of -book rate. you'll ever have. We're looking for an aggressive, strong on creativity and ability to build campaigns. -- Stations for Sale, Wanted to Buy Stations, producing 12 hour -a-day sales manager, with a proven Seven station group seeks man with management po- Employment Agencies and Business Opportunity record of retail sales. If you're a salesman who fits advertising requires display space. the bill -OK, show us and we'll make you sales man- tential to handle top accounts. Job opening result of Agency Commission only on display space. ager in a matter of months. Here's what you get: promotion. Our people earn far more, city offers good salary, high commission, great West Coast living super living, you'll have opportunity for management for you and your family, and a chance to move up fast in a growing multi-station company. If you think and equity. WISM, Madison, Wisc. A Mid -West Family RADIO you're the outstanding man we're looking for -send Station. complete details to Box L.153, BROADCASTING today Help Wanted Management Don't delay. Announcers Vice President -General Manager -prestige, medium Sales market Northeast fulltimer seeks young broadcaster with strong programing and sales experience. Age SOKW Canadian Contemporary MOR needs a real Fulltim,. Midwest MOR late twenties to early thirties with family, interested with heavy sports and news, radio personality that can work within a format in being active in service beautiful recreational growth area near major uni- clubs and community ac- and use the phones on occasion. No inexperienced, tivities. This is a historic AM profit maker ready to versity. Expanding group seeks energetic pro $600 per no time and appoint a young solid citizen to assure continued month vs. 20 °/ plus bonus. EOE. Reply Box L -116, temperature people. Send picture, resume profit and success. Box L -90, BROADCASTING. BROADCASTING. and tape to Box L -1, BROADCASTING.
Broadcasting Nov 201972 93 Announcers Continued Technical Programing Continued Wanted: Two middle of road announcers. Bright, Music Director. WVOJ Jacksonville, Fla. A Modern mature, must have previous experience. Willing to Continued Country station that has earned the reputation as one follow orders and grow with a young corp. Send of the top Modern Country stations in the nation, tape, photo and resume to Box L -28, BROADCASTING. has created the position of Music Director. The person World's FM greatest Stereo Progressive station seeks we are looking for must have a vast knowledge of Top 40 talent with FM leanings for #1 FM /AM metro world's greatest engineer for transmitter and studio Country Music and be capable of recognizing and NYC area. Right pay for right talent. Some production. maintenance. Good ears and good karma bring good supplying the type of music that will provide the pay and good gig. L Send tape and resume. Box L-164, BROADCASTING. Reply to Box -170, BROAD- Jacksonville area with a well balanced "Up Country" CASTING. Sound. He must be a real pro in production and have Wanted: Contemporary MOR announcer for small the mature, warm, lively approach to handle the after- Eastern market. Bright mature, must have previous Chief Engineer wanted for combination AM/FM Stereo noon drive time show. Working conditions are great: experience in d¡ work and production. Send tape radio station. Immediate opening. Call KATI at 307- new studios, starting salary $200 per week, free and resume. An Equal Opportunity Employer. Box 234-4545 or write Box 2006, Casper, Wyoming 82601. hospitalization insurance. Rush air check and resume L -165, BROADCASTING. Attention Larry Wakefield. to Gene Pope, Program Director, WVOJ Radio, Box 37150, Jacksonville, Fla. 32205. An Equal Opportunity Pennsylvania sports minded radio station wants an Chief Engineer needed for 24 hour Stereo station. Employer. announcer who lives and loves sports, with basketball Rush resume, references, and salary requirements to and football play -by -play experience, who is also KVMN, Pueblo, Colo. 81005. Situations Wanted, Management able to provide a good di performance on afternoon record show and do daily sports show with interviews. Needed immediately. Qualified, first ticket maintenance 38 years man- Send experience record, references, tape, salary re- engineer for AM- Stereo operation in major market. old sales executive ready to move into agement of small- medium station in Midwest. Married, quirements immediately to Box L -168, BROADCASTING. Good salary, excellent working conditions and mod- ern equipment. Send resume and picture to Ron Tay- responsible, good record, top references. 14 years in Morning man and production supervisor. Country lor, WAVI -WDAO, Dayton, Ohio or call 513- 224.1137. broadcasting. Box 1.125, BROADCASTING.
show, but no twang; sports and news . small New England daytimer, professional sound. Send com- Broadcast technician wanted at WGH Radio. Opening General Manager, Sales Manager, Engineer and key plete history including earnings record and tape. Ap- for an experienced technician with an FCC first class man are accepting inquiries from medium and large markets. All are stable, talented, professionals. A plicants who pass initial screening will be required to license. Send resume to Chief Engineer, WGH Radio, personal detailed presentation will be made to those appear for personal interview and audition. Box L -171, Box 98, Newport News, Va. 23607. An Equal Oppor- BROADCASTING. tunity Employer. stations seriously considered. Box L -130, BROAD- CASTING. Staff announcer. New England. Can you make our First ticket. Transmitter, studio maintenance. Full bene- automation work for you? Resume, salary require- fits. Salary negotiable. Experience a must. Possible General Manager: Experienced all aspects of station technical, programing, sales, FCC, etc. Pre- ments, tape to Box L -180, BROADCASTING. promotion to Chief. WINR, 1913 Vestal Parkway, N.Y. operation, 13850. fer medium market. Box 1 -149, BROADCASTING. Needed good announcer. Excellent opportunity. Pros. perous AM -FM station. Lively professional sound. 10 Year. Fut First. All facets. Want back into man- Programed Modern Country and Gospel. Like new News agement. Family. Small- medium market. Call Bob 315- equipment. Tight format. Production. Top salary for 782- 5786. Box L -187, BROADCASTING. right man. Advancement for dedicated, constructive News Director- Indiana. Must be hard worker, have a Want manager's job. Small market. Abundance efforts. Minimum three years experience. Send air strong voice and dedicated to news. Send tape, re- of ex- perience. Sales too. Ryan McNaughton, 716 -695 -2509. check and resume to KXOW Radio, Box 579, Hot sume, photo to Box L -110, BROADCASTING. Springs, Arkansas 71901. No collect calls please. Experienced newsman for Northcentral Ohio AM, Sales or Management. Every qualification. Exceptional top producer. 8t/z broadcasting experience. One Combo man first ticket. -6 shift. Salary nego- Modern Country station. Cleveland area, take over years Midnight the week minimum. Will relocate. tiable. Full benefits. Tape and resume. WINR, 1913 news department, willing to accept responsibilities of best. $300 per Box 37, New Britain, Conn. 06050. Vestal Parkway, Vestal, N.Y. 13850. and long hours. Send tape and resume to Box L -162, BROADCASTING. Full and part time announcers for newscasts and Announcers automation operation at top rated Philadelphia FM. Newscaster. Opportunity for experienced newsman re- Intelligent, mature applicants send tape, resume to porter to join staff of five at Midwestern Contem- DJ, tight board, good news, commercials, 3rd phone. Program Director, WIOQ, Bela Cynwyd, Pa. 19004. porary. Looking for solid, no scream delivery at sta- Can follow direction. Willing to go anywhere. Box tion, interested in responsible reporting. Contact Don J -169, BROADCASTING. Chief announcer for NW Indiana MOR station. Hove Wilson, News Director, KSTT, Davenport, Iowa. 319- you plateaued in your smaller market? Move up to 326 -2541. Rock and Roll Revival jock announcer with personal us. Good voice, strong production, ability to lead, library of 2500 rock oldies and broadcast experience. develop and utilize others necessary. Full resume and Good money for good newsman for hourly newscasts, If your programing needs a decided lift, join the UPI wire material. tape to Roy Tobin, WJOB, Hammond, Indiana. using and audio plus local news "oldies boom" to higher ratings with a knowledge- Must know how to it. news, both prepare and deliver able, in -depth performer. Box L -56, BROADCASTING. Wanted, experienced announcer to work Midnight -6 Rush tape, resume, references to the most respected A.M. for Contemporary station. Send tape and resume radio news operation in area. KVMN, Pueblo, Colo. Black jock pro first phone top Box L -85, to, Mr. Vester, N.C. members 81005. seeking job. WSSB Radio, Minority BROADCASTING. encouraged to apply. Experienced news director for Contemporary MOR at Young dj, good news, commercials, all formats. Tight This may be the break you are waiting for. Just show KVOR in Colorado Springs, Colo. Call Bill Finch at board, third endorsed, knows listening as important above average potential. Submit resume and tape to 303 -632 -3536. as speaking, ready now. Al 212 -359.5566 or Box General Manager, W1WA, Box 591, Thomson, Ga. Newsman wanted immediately for Contemporary news L -103, BROADCASTING. We need an experienced announcer, good voice /pro- oriented New Jersey station. Must be able to dig for duction. Bright warm sound and can communicate. the real story. Write, Rod Fritz, WCRV, Box 150, Degree in . broadcasting, experienced, and third ticket. First year salary $6,750. Call a real pro, our PD, Washington, N.J. 07882. I am looking for a tight professional station, with a Ken Ash, 617- 632 -1340. good format. Can handle MOR or Rock, and produce Experienced play -by -play announced for High School quality spots. Tape, resume and references available. Suburban Philadelphia Minority Group announcer with and College. Send off the air tape. WKRM, Box 113, Box L -104, BROADCASTING. first ticket who can do news, production and MOR Columbia, Tenn. 38401. programing. Send tape and resume to MEDIAmerica International talent seeking Feminine Forum or simi- Co., 9414 Crosby Rd., Silver Spring, Md. 20910. Experienced street reporter for nation's first televi- lar format; excellent references, 7 years experience, sion station and 50,000 watt clear channel radio 28, sincere. Box L -122, BROADCASTING. station, for ¡oint radio-TV newsroom at WGY.WRGB, Technical Schenectady, New York, member of General Electric 7 years experience, 28, married. Unique communi- Broadcasting Company group, equal opportunity em- cator seeking MOR or Good Music. Perfect for Mid- Assistant radio chief for radio, TV, CATV group in ployer. Contact and send. video tapes to Donald day. Outstanding music knowledge, creative produc- Southeast. Opportunity for advancement. Immediate Decker, New Manager, 1400 Balltown Rd., Schenec- tion, leadership qualities. Sincere, community minded, opening. An Equal Opportunity Employer. Send tady, New York 12309. excellent references. Box L -126, BROADCASTING. resume, references, picture. Box K.69, BROAD- CASTING. Ten year pro with good programing background. Can Programing, Production, Others do the job you want. Let me prove it. No floater. First phone maintenance engineer. DA experience Tape and resume upon request. Box L -137, BROAD- perferred. Modern Gates and Collins equipped Mid- Copywriter for New England medium market. AM -FM. CASTING. west station. Evening shift. Salary determined by We are looking for creative selling copy in quality experience, ability and performance. Contact Dick and quantity. Send samples, salary desired, resume. AM Rocker, if you're "ahead" I'm not for you; I Eckels at 815- 933.6633 or Box L -29, BROADCASTING. Equal Opportunity. Box L -166, BROADCASTING. want the losers and I'll get the winners; hard driviñ , hard rockin' jock caught in trap, because out of radio AM /FM Stereo combination Midwest needs chief engi- Experienced Program Di r needed by Texas med- for awhile to finish B.A. 4 years radio, B.A., 1st, some neer. Good salary and working conditions. Box L -84, ium market group. Move up from smaller market, en- maintenance. Don't care how small your operation is, BROADCASTING. our recreational advantages and delightful climate. fly me your inquiries and let's move. Spend a dime, xcellentEoy benefits and advancement plus stability. Send Box L -142, BROADCASTING. Save some time, 319- Wanted Chief Engineer: Chief Engineer for Central resume, tape and snapshot if you feel qualified for 785 -6069. Michigan 5,000 watt AM directional and Class A this excellent position. Box 1.176, BROADCASTING. L.A. pro. 14 years, all phases radio TV PD 2 years. automated FM. Chief allowed to assume full envi L.A. major morning man. Mature, witty rock. Young neering responsibilities. Ideal work conditions in BOY, Phoenix is looking for production man who can family, settle in market free modern facility. Must be neat, familiar with direc- 32, starting smaller with handle one day weekend air shift. Send tape to Brian style Top 40. Best buy on the market: $150 min. Box tional systems, able to lead and motivate engineering N. Ave., Phoenix, Ariz. Connor, KOY, 840 Central L -158, BROADCASTING. staff, be innovative, demonstrate initiative and possess 85004. a pleasing personality. Send resume to Box L -94 A 20 year old bachelor who's willing to stay put? BROADCASTING. If you'll help me refine a one -to -one MOR or Top 40 Complete responsibility for on -air sound. Lost best PD air approach, let me spread my production wings and in small market to majors. Can you fill his shoes? for five KW (directional) and SM in maybe nag me a little so I don't get lazy, I'll give Chief Engineer Mod Country. New Equipment. Fringes. WDDD, Mar- West Virginia. Experience with directional operation you an aggressive, competitive 24 hours a day per- ion, Ill. 618 -997 -2341. a must. Excellent salary and working conditions with fectionist. And I'll stay long enough to give you opportunity for advancement in chain. Send resume your money's worth. The facts: 3rd endorsed, experi- and salary requirements, FOE, to Box L -127, BROAD- Need PD. Send tape, resume, salary to WMEL, Mel- ence with air work, production, copy, news, play -by- CASTING. bourne, Fla. 32935. play. Box L -159, BROADCASTING.
Broadcasting Nov 20 1972 94 Announcers Continued Programing, Production, Others Technical
Disc Jockey newscaster, creative experienced aggres. Fully qualified program director small or medium Continued sive, dependable, tight board. Third endorsed. Box markets. Box G -279, BROADCASTING. 1-172, BROADCASTING. California major market PD will make your station a Staff Engineer. Experienced in design and construction Experienced first phone announcer desires air shift winner with Modern MOR or Country! Currently with of television broadcast systems, including studio and with personality rocker (small- medium market) or well-known, successful operation but ready for new transmitter equipment. Send resume to Chief Engineer, Programer Director -jock with small Top 40 station. challenge. Creative programer, excellent administra- S.C. Educational Television Center, Drawer L, Colum- tor, best L bia, S.C. 29250. An Equal Opportunity Employer. Distinctive voice. I do not scream! Box L -179, BROAD- references. All replies confidential. Box -66, CASTING. BROADCASTING. Television Engineer. Michigan State University, Instruc- tional Television Services. Must have at least three I want that first position! Good tape, very enthusiastic Sales oriented major market jock, experienced all years in worker! Call Robert at 806- 372 -9234 or write Box areas to program medium market Contemporary. experience maintenance, operation and instal- Family, lation of broadcast level equipment. Color experience L -184, BROADCASTING. first phone, voice. Box 1.101, BROADCASTING. preferred. Michigan State University is an Equal Desire air work. First phone. Small market 5000 watt Program Manager: Excellent track record. Looking for Opportunity Employer. Reply to: Fred Henderson, 230 experience. Presently employed. References, some medium to large market station in trouble. Reasonable Erickson Hall, Michigan State University, East Lansing, autonomy required. Box L -150, Michigan 48823. 517. 353 -8800. No collect calls. sales experience. Don't drink or smoke. Box L -186, BROADCASTING. BROADCASTING. If you own a medium market station and it isn't suc- News 3rd endorsed wants back in radio. Prefer medium cessful we should talk. I know programing, sales, people motivation. Box L -183, BROADCASTING. market MOR. Single, 231/2. $600 /month. Mike Femyer, Upper Midwest net affiliate needs young, aggressive 1602 W. Pierson, 21, Phoenix, Ariz. 85015. hard working investigative reporter. #3 Music Director with first ticket, who knows music and Broadcast news experience valuable, but not essential. Send tape, does sales work, wants to move up. Helped build Give me a chance! Talented third phone professional- resume and picture to Box L -37, BROADCASTING. ly trained jock with broad musical tastes and know - and operate Top 40 student FM in St. Paul. Worked how. Seeks job with Progressive Rock station. Jeff part time at number one Country in Minneapolis. Currently doing mid progressive Night editor/producer with keen news judgment, Fisher, 133 W. 18th St., Deer Park, N.Y. 11729. 516- -morning MOR. Rick creative production skills to run night Burnett, Lake Hayward Motel, Hayward, operation of 667 -2072. c/o Room 3, highly professional news department. Top 60's market. Wisc. 54843. 715-634-4863 8:45 A.M. to 1:30 P.M. Box L -155, BROADCASTING. I've done music, continuity, production, and air work. Operations solver, medium market. Know Aggressive, ready to move up, any shift, draft ex. problem Television anchorman for 6 8. 11. Large Florida mar- FCC rules, programing, production, copy, empt, 3rd ticket. Call Michael, 616 -422 -1364. automation. ket. Must have TV experience. Prefer 28 to 40 age Bottom -line conscious college grad with family. Warm bracket. Must be good writer with clear, fast delivery climate East of Rockies, please. 1316 Lexington, Need a break. Ambitious, young di. Recent graduate for conversational news format. Send tape and re- Delano, Calif. 93215 or 805- 725 -1731. from Career Academy. Full training in Record Shows, sume to Box L -156, BROADCASTING. newscasting and commercials, 3rd phone with electri- cal experience. Will relocate. Richard McDonald, 492 We are particular when we look for an anchorman. Washington St., Brighton, Mass. 02135. 617 -254-2787. TELEVISION We need TV experience, perhaps as anchor weekends or large market, or a regular anchor tired of the First phone, Top 40, MOR, announcer looking for a big city. Must be smooth, solid, with know how to like to permanent ¡ob. Love broadcasting but also Help Wanted Management put together a winning newscast. We have the rest learn the engineering field. Greatly interested in of the team ready. Send resume, VTR, and or photo television engineering. I can follow instructions, and to Jack Gilbert, KCRG -TV, Cedar Rapids, Iowa 52406. have the desire to learn. Not married, I -H 303, 2 years Imaginative and creative television analyst age 26 to experience. Prefer East Coast. Gary Smith, 1616 35 who knows a great deal about what makes tele- Spencer Ave., New Bern, N.C. 28560. vision news successful and is willing to learn more. Programing, Production, Others Requirements: Master's Degree; skill to communicate Operations manager for top five Eastern independent Professionally trained, experience limited, middle age, effectively both verbally and in writing; attractive to assume responsibility for all studio and remote hard worker, will relocate. Looking for a permanent personality. Offered: growth, financial and profes- ¡ob, 3rd endorsement. Give me that break. Fred sional, national exposure, autonomy, excellent work- operations. Applicant must be a take charge type and presently be a production or operations manager Brown, 733 Chandler Dr., Dayton, Qhio 45426. ing and living environment. Box L -109, BROADCAST- ING. ready to move up to a larger market. Good salary Sex. Thanks for your attention Michigan. DJ, copy, and opportunity to grow for the right individual. production. Experienced, sportsminded. GES, 181 All applications will be treated confidentially and Lakeview, Grosse Pointe, Michigan. Sales will be acknowledged. Send resume with photo to Box L -135, BROADCASTING. An Equal Opportunity Married vet., FM appeal, 3rd, NYSAS training. Interest Salesman- Saginaw, Flint, Bay City, Michigan market. Employer. in gathering writing local news, will sell 4.00 hr. Call Experience in local TV sales. Solid track record. Base Promotion. you are a Promotion Manager mornings, J. H. Lawes, 212-771 -6702. plus commission. Management opportunity. Resume, If or #2 person and you are looking for the big up, this picture and letter. Equal Employer. Box step Opportunity is Experienced first phone announcer. Sales oriented. Pro- L.174, BROADCASTING. the ad you answer. Top 10 independent needs a fessional sound. Conscientious, dependable. Bill Ham promotion oriented person with drive and ambition nen, Prior Lake, Minn. 55372. 612-447.2835. enough to carry them to the top. Money, security, op- Announcer portunity are no problem to the right person. EOE. All Technical replies confidential. Reply Box L -157, BROADCASTING. Staff announcer. Strong on news and An commercials. Established network affiliated television station, sec- Equal Employment Opportunity VHF station in Tennes. Full maintenance Chief Engineer with impressive back ondary Midwest market, seeking experienced program see. Send resume, video or audio tape with photo- executive to supervise overall programing operations. ground in all phases of broadcast engineering seeks graph to Box L.99, BROADCASTING. quality station.. Box 1-140, BROADCASTING. Must have background directing, commercial film pro- duction, and on -air news presentation. Knowledgeable Chief Engineer. Highly creative and competent. Works Technical film buyer -programer. Must have broadpublic affairs excedingly well with station personnel. Experienced outlook. Position available 60 to 90 days. Write full all phases engineering. Box 1-167, BROADCASTING. Engineering Opportunities. One of the nation's lead - details, photo preferred, including salary requirement. ing Public Television and Radio production centers Replies held confidential by General Manager. Box Technical Director. Turns ideas into facts. Built cur- offers challenging engineering career openings. Candi- L169, BROADCASTING. rent employed major market chain. Need new chal- dates must be technically qualified and fully capable lenges. Does all FCC filing, handles unions, knows of quality production and state of the art techniques. Situations Wanted, Management what a budget is. Young, college trained. Will earn Send resume to: Bonnie Wells, WGBH -TV, 125 West- salary from money I save you. Box L -173, BROAD- ern Ave., Boston, Mass. 02134. Managerial expertise all broadcast phases. Eighteen CASTING. years experience. Strong sales. Believes profit is a First class studio engineer needed for expanding UHF. clean word. Current 4A Association. Will negotiate for Chief Engr. AM.FM -DA. 20 years radio experience. Resume, salary first letter. WKID,TV, Box 38, Dania, top TV or radio assignment. Reply in confidence to 16 years chief. Prefer Eastern states. George E. Dona- Fla. 33004. Box L -11. hue, RD #I, Grampian, Pa. 16838. Tired of snowstorms? Come to sunny Atlanta, Ga. Station being sold. Successful GM seeking good, hon- News Looking for qualified maintenance and operating engi- est operation. Professional, cost- conscious administra- neers also transmitter engineer. Contact Chief Engi- tor. Sales oriented, community active. Box L -144, neer, WTCG-TV, Atlanta, Ga. 404-813-2242. BROADCASTING. Reliable, ambitious, award winning, hard working radio newsman looking for new challenge. Three PCP- 90 /VR3000 engineer wanted to live with this Sales years experience in medium market, good on public equipment. You will be responsible for the mainte- nance and operation. Equipment will be used in the affairs. Box L -77, BROADCASTING. Successful pro references) seeks money mak- Chicago area as well as other parts of the country. (records, If you are qualified and have had digital experience, ing top list, good station. Mid -30's. Creative, honest Experienced news director. Degree in Journalism. self -starter. Box L -143, BROADCASTING. Dedicated, professional delivery, leadership qualities. contact Charles Abney, Director of Engineering -Na- TV news /newspaper experience. Original writing tional Teleproductions Corporation -22 West Hubbard Street -Chicago, Illinois 60610. Sales manager available immediately. 16 years excel- style. Box L -133, BROADCASTING. lent track record AM and TV. National regional sales manager for 4 TV and 2 AM. Constant increases, even Radio newsman, network big city experience. Tried Maintenance Engineer: Chicago based National Tele- productions Corporation. Should be thoroughly fami- when national averages down 19 %. Average increase small town life; didn't like it. Ready to come back. 45 Buy Box Texas liar with Norelco PC -70's, Ampex VR2000 /1200 Grass up %. Relocate. in. 638, Tyler, College, family, 13 years experience. Box L -177, 75701. 214-592-6280. BROADCASTING. Valley terminal gear. We are looking for a qualified maintenance engineer to handle maintenance on the above equipment. This is a in- studio position and Sports Director, three Technical years experience, all play -by- will also evolve into several research and develop- play news, disc jockey will relocate, immediately mental projects. This is a brand new facility in Need a chief engineer or a maintenance operations available. 516-621-3583. or Chicago supplying high quality commercial produc- man? Design and construction experience too. Pres- tions utilizing the finest equipment available. Contact ently ITV chief in East. Box K -289, BROADCASTING. Experienced LA field reporter, news editor in major -Charles Abney- Director of Engineering -National market. Young willing to work and relocate. Tim Teleproductions Corporation -22 West Hubbard Street - Film director, 20 years top Texas market, excellent Harrell, 9540 Beverly, Bellflower, Calif. 213 -867.1643. Chicago, Illinois 60610. references, family man. Box 1-64, BROADCASTING.
Broadcasting Nov 20 1972 95 Technical WANTED TO BUY EQUIPMENT Instruction Continued
Elkins in Denver", 420 S. Broadway. Continued Ampex 1200 VTR from owner. Reply to D. Zulli. 213 -466 -7757. Elkins in Atlanta", 51 Tenth St. at Spring, N.W. Twenty -five years experience AM, FM, TV, DA, UHF, We need used 250, 500, 1 KW, 5 KW & 10 KW AM VHF, Stereo medium market transmitter supervisor. Elkins in New Orleans, 2940 Canal. Assistant chief, chief director of engineering of a and FM transmitters. No junk. Guarantee Radio Supply FM, Corp., 1314 Iturbide St., Laredo, Texas 78040. radio group. RF field experience AM, TV audio Elkins in Minneapolis', 4103 E. Lake St. and RF proofs. Number one market project systems One used studio color camera and one I KW TV trans- and construction prefer NYC. Under 50. Box L -131, Elkins in Oklahoma City, 501 N.E. 27th. BROADCASTING. mitter for operating Channel 12. Send proposals to XHAW 12, Canal Box 387, Monterrey, N.L. Mexico. Elkins in Memphis.", 1362 Union Ave. News Elkins in Nashville, 2106 -A 8th Ave. S. Proficient television reporter- newscaster. Employed Top FOR SALE EQUIPMENT Since 1946. 40. Young looking but mature in experience. Solid Original six week course for FCC 1st class. 620 hours of education in all technical aspects dozen years. Box L -15, BROADCASTING. broadcast Gates, Vanguard II, 1 KW AM transmitter. Like new. of operations. Approved for veterans. Low - cost dormitories at Meteorologist with excellent background. Early thir- 1490 KHz. Will retune. Box L -134, BROADCASTING. school. Starting date January 3, April 11, 1973. Reservations B. ties, ten years experience, currently employed in a required. William Ogden, Radio top fifty station. Prefer medium to large market. VTR For sale: 2 PC -70's complete color camera chains, 3 Operational Engineering School, 5075 Best Warner Ave., Huntington Beach, Calif. 92649. and resume on request. Box L -146, BROADCASTING. years old. offer. Box L.151, BROADCASTING. On the air Best buy around. Twenty -five years as Net Corre- One (1) AMPEX 3200 Tape Duplicator System- includ- announcer training at R.E.I. features in- dividual, realistic spondent, Top 10 News Director and radio TV anchor- o one master and two (2) slaves with Mono -and preparation for your Radio /TV man. Salary secondary to company benefits and se- Stacked Stereo Heads. Just three (3) months old, with career. R.E.I.'s engineering course features intensive curity. All markets considered. All inquiries answered. a full year guarantee. Price $8,000. For more informa- training for the FCC First Phone! Complete either tion course in just five (5) weeks! Call 1 -800- 237 -2251 Box 1 -160, BROADCASTING. call collect Broadcast Automation Asociales, 563. toll 3166 or 563.3167, at 3101 North Federal Hwy., Ft. free for brochure. Write: R.E.J., 1336 Main Street, December graduate looking ahead. College television, Lauderdale, Fla. Sarasota, Florida 33577. 21/2 years pro radio. Tape, photo, resume, top refer- 790 R.E.I., 3123 Gillham Road, Kansas ences. Knows sports. Relocate. Box L -178, BROAD- Gates directional phaser with tuning units, 1080 City, Missouri 64109. CASTING. KHz, 1000 watts. Utility 340 tower 225 feet, complete. (816) 931 -5444. Or toll free: 1 -800- 237.2251. KOAK, Red Oak, Iowa. Sportscaster /newsman, Young enthusiastic, four years R.E.I., 809 Caroline St., Fredericksburg, Virginia 22401. Call Ray Gill (703) 373 experience in a 26th market area, in educational and For sale: 150 Ft. Utility 180 insulated guyed tower. -1441. Or toll free: 1.800- 237 -2251. commercial radio and television. Proficiency: Auricon, A -2 lighting on ground. WRTL, AM & FM, Rantoul, Ill. Bell & Howell cameras, also edit film. Consider any For Sale: ATC Automation in R.E.I., 1336 Main Street, Sarasota, Florida 33577. Call size market. Box L -182, BROADCASTING. Gates Stereo System excellent condition. Components include: Gates STC -9 (813) 955 -6922, or toll free: 1 -800- 237.2251. Brain with time pulse generator, 24 sequential Programing, Production, Others switches before repeat, with time controlled an- Licensed by New York State, veteran approved for FCC 1st nouncement insertion option. 2 Model 270 Scully reel Class license and announcer- disc -jockey train- ing. Contact A.T.S. Announcer Training Television or CATV production manager. Experienced tape transports; I Gates Criterion 55 Cartridge player; Studios, 25 West 43 St., N.Y.C. (212) OX 5 -9245. all phases of production in major city. Seeking smaller I Carosel cartridge player, random select capability; community environment. Box K -185, BROADCASTING. 2 Carosel cartridge players, mono, random select F.C.C. TYPE exams guaranteed to prepare you for capability; I Criterion cartridge player, mono; 1 Gates F.C.C. 3rd. $(10.00 with broadcast endorsement) 2nd. Recent post grad. M.A. Degree Communications. Con- network joiner with motor driven fader and network ($12.00), and 1st. ($16.00), phone exams; complete siderable production experience, all phases of tele- line amplifier, Stereo monitoring; Silent Sensor; Four package, $25. Research Company, Dept. B, Rt. 2, communications. Ideal for athletic programing end Cabtron Racks. Ready to go. May be seen and heard Box 448, Calera, Alabama 35040. production. Seeks gainful employment with new chal- at WVMI Radio Studios, DeBuys Road, Biloxi, Missis 28, lenge. single, military commitment met. Locaon sippi 39533. If new, would cost in excess of 20 In Chicago, OMEGA Services has the best price for a and salary open. Box L -75, BROADCASTING. thousand. Priced at $12,000 in Biloxi. Available now. First Class License. Day or evening. Guaranteed re- For further information call Bob Wall, at 601- 693 -2973. sults! OMEGA Services, 333 East Ontario. 312 -649- Broadcasting major with B5 Degree wants chance to 0927. prove his production abilities to you. Dependable Cartridge tape equipment -New and rebuilt guaran- cameraman, audio engineer, floor manager, switcher, teed. Autodyne. Box 1004, Rockville, Maryland 20850, technician, and much more. Third ticket, single, will (301) 762 -7626. COMEDY MATERIAL relocate, money no object. All inquiries considered L and answered. Box -132, BROADCASTING. For Sale: Pike E Fischer, Vols. I -25 R 6 R. 703 -536- Professional comedy material! Servicing the Stars for College grad who loves long hours and hard work 2182. 30 years. "The Comedian" Monthly $45 yr. "Anniver sary Fun -Master seeks first TV position. Experience on college radio Issue" $30. 35 gag files $45. Billy Glason, 200 W. 54th and TV stations: announcer, cameraman, audio, Heliax- styrofex. Large stock- bargain prices -tested St., New York, N.Y. 10019. etc. Have third endorsed and am draft deferred. Will- and certified. Write for price and stock lists. Sierra Box 30 Minute pop -in tape! Hundreds comedy one liners, ing to relocate. Box 1 -141, BROADCASTING. Western Electric, 23872, Oakland, Calif. 94623. includes Sexy Gal. $10. Tapes, 975 South Tuttle, Sara- sota, Fla. Major network director /producer. Heavy news back- One KW Gates BC -1 -E AM transmitter. Good condi- 33579. ground. Professional, experienced, young and aggres- tion. Cascade Broadcasting, Box 02155, Portland, sive. Currently employed in NYC. Willing to relocate Oregon 97202. for the right opportunity. Contact me at Box 1 -161, MISCELLANEOUS BROADCASTING. One (1) GATES BC -I -J AM 1 kilowatt Transmitter in Production Manager, now in top 50 market. Tripled excellent condition. Price $3,500, with a full year Deejaysl 11,000 classified gag lines. $10.00. Uncon- station's production income and sold agencies on guarantee. For more information call collect Broadcast ditionally guaranteed. Comedy catalog free. Edmund creativity. Ready to move up, market or job. 16 years Automation Assoc., 563 -3166 or 563-3167, at 3101 Orrin, Mariposa, Calif. 95338. experience. Write Box 1 -175, BROADCASTING. N. Fed. Hwy., Ft. Lauderdale, Fla. Prizes! Prizes! Prizes! National brands for promo- B.S. Degree. College radio TV experience. 3rd phone, One (1) ATC 55 unit Mono mint condition, tions, contests, programing. No barter, or trade 22, married. Willing to work hard if given chance. -in $1,500. One (I) COLLINS 900 C -2 Stereo Modulation Monitor, better! For fantastic deal, write or phone: Tele- Prefer Midwest or West. Paul Lukas, 3422 South 9th, $1,500. Two (2) AMPEX 4408 Mono Record Playback vision 8 Radio Features, Inc., 166 E. Superior St., Sheboygan, Wisc. 53081. 414- 458 -3428. machines priced at $1,650. One (1) SCHAFER 800 Chicago, Illinois 60611, call collect 312.944 -3700. Experienced Producer /Director; all phases color /black Automation System complete. All of which carries a & white television. Commercial background. Single, one year guarantee. Call collect Broadcast Automation "Free" Catalog . everything for the deejay! 24, will relocate. Serious replies only. Salary negotia- Associates, 563 -3166 or 563 -3167, at 3101 N. Federal Comedy books, airchecks, wild tracks, old radio ble. Box 2234, South Bend, Ind. 46615. Hwy., in Ft. Lauderdale, Fla. shows, FCC tests, and morel Write: Command, Box 26348, San Francisco 94126. MS in film, 2 twenty minutes documentaries for Job Corps seeks any appropriate position. Box 2014, Trade your advertising time or space, or product, or Lawrence, Kansas 66044. INSTRUCTION service, or investment letter stock for whole life in surance. No cash. Full trade. We pay premiums for four years. Minimum policy $100,000. Details Full Circle Marketing, Box 2527, Sarasota, Fla. 33578. CABLE Correspondence instruction leading to FCC license and electronics degree. G.I. Bill approved. Grantham, 1505 Improve your signal by improving your ground sys- N. Western Ave., Hollywood, California 90027. tem. Expert consultation and installation. Thunder Help Wanted Technical Corporation, Box 498, Fremont, Ind. 46737. 219- First Class FCC License theory and laboratory training 495 -2515. Chief Technician-Teltron, a Wisconsin 2 city CATV in six weeks. Be prepared . . let the masters in the operation has position for chief technician with CATV nation's largest network of 1st class FCC licensing experience and knowledge of microwave systems. schools train you. Approved for veterans and ac- RADIO Must hold first class license. Established system, fine credited member National Association of Trade and Help Wanted Management growth potential. Complete benefit program. Send Technical Schools.' Write or phone the location most resume with your education and experience, salary convenient to you. Elkins Institute in Dallas, 2727 requirements and other pertinent data to: Personrel Inwood Rd. 357 -4001. Department, The Journal Company, 333 W. State St., Program Director Milwaukee, Wisc. 53201. wanted for MOR Elkins in Ft. Worth, 1705 7th Northeastern station. W. St. Will be responsible for maintaining cur- Announcers rent total service concept for a 24 hour Elkins in Houston', 3518 Travis. station. Responsibilities include sister Star for Illinois Cable System Host Bingo and Swap FM station. Experienced upbeat MOR Shop. Some news and commercials. $100 week to Elkins in San Antonio, 503 S. Main. directors only. Salary open. Position start. Advancement potential. Send resume and picture immediately available. to Box L -148, BROADCASTING. Elkins in Hartford, 800 Silver Lane. Box L-95, Broadcasting
Broadcasting Nov 20 1972 96 Situations Wanted, Management Help Wanted News
GENERAL MANAGER Medium Markets I can point with pride ... 16 successful years in Radio Management . soundly based on heavy Sales, Imaginative Programing and in- TELEVISION NEWS DIRECTOR novative administration. Full "Take Charge" re- sponsibility with integrity. References. Experi- ence and Preference; AM -FM Stereo, Florida News Director for major Midwest market television network affiliated station. and Southeast. Your confidence protected. 904- 744-2709. We have a most challenging opportunity for a dedicated, aggressive, mature newsman. Full responsibility for News Department. Requirements include Situations Wanted Announcers leadership ability, responsible news judgment, strongly motivated. Minimum five years experience in broadcast journalism. Resume and references desired. Send to: A UNIQUE PERSONALITY Talk or Talk/ Music Great success in 3 of Top 20 markets. Box L -152, Broadcasting 14.1 overall 55.4 (18-49) ARB Any shift ... any salary AN EQUAL OPPORTUNITY EMPLOYER Box L -4, Broadcasting
Help Wanted Situations Wanted News I TALK TO PEOPLE ... NOT AT THEM! Currently in top 36 market; college News degree, six years experience radio PRODUCER and TV. If your station knows where it's going and has its head together Brought major market news to chal- TELEVISION ANCHORMAN ... I want to work for you. lenging position in one year, now Box L -163, BROADCASTING For 6 & 11. Large Florida market. Must seeks more testing role as news have TV experience. Prefer 28 to 40 age director for new year. bracket. Must be good writer with clear, fast delivery for conversational news Box L -181, BROADCASTING Situations Wanted News format. Send tape and resume to Box L -156, BROADCASTING NEW YORK CITY NEWS DIRECTOR Situations Wanted, Programing 14 years experience handling major na- tional news -space shots, political con- I LIVE TELEVISION ventions, etc. reporter, anchorman, -as Help Wanted Currently working in #6 market. I have talent, executive. Station economic crisis forces production and management background. Looking separation. Ready to move anywhere for Programing, Production, Others for a production position with a taste for man- agement. I want a big job, not big bucks. exceptional opportunity. National award - Young, experienced and ready to work. winner. Family man. M.A. in Mass Com- Call collect or write: m7nications. George Lang, 2089 15th Ave. PROMOTION /PUBLICITY DIRECTOR San Francisco, Calif. 94116 415 -564 -3047 or 415 -441 -3332 Box L -128, BROADCASTING Avco Broadcasting Corporation has immediate opening for a TV Pro- TELEVISION motion /Publicity Director. For Sale Equipment Help Wanted Management Candidates must have station ex- perience preferably at the depart- ment head level and should be FOR SALE SALES MANAGER qualified to effectively handle sales promotion, audience promotion, ad- GATES BC -50 -C Channel 6 in Miami, Florida, is on vertising, and public relations. the move and growing. Under new 50,000 Watt AM Transmitter ownership with new plans we are For the qualified candidate, Com- expecting dramatic audience gains pany is prepared to offer a good Installed new in August 1967, it starting salary and benefit program. and looking for a results- oriented has very few actual 50KW operating Sales Manager to help in our growth. Please send resume, including pres- The individual we envision is ener- ent and past earnings, to: hours and can be purchased for getic, knowledgeable, enthusiastic Mary Bates approximately V4 new cost, as is, and aggressive with solid national, Vice President -Communications where is. Presently needs repairs. local sales and sales management Avco Broadcasting Corporation experience. 1600 Provident Tower Contact: A good compensation and benefit Cincinnati, Ohio 45202 Marshall W. Rowland, Pres. An Equal Opportunity Employer M/F package will go to the right person. Rowland Broadcasting Co., Inc. Please write with complete back- (813) 251 -1861 ground information to Ted Adams, Vice -President General and Man- Transmitter is presently available ager, WCIX -TV, 1111 Brickell Ave- nue, Miami, Florida 33131. Please for inspection at WQIK- Jacksonville, do not telephone. TV SALES COORDINATOR Florida AN EQUAL OPPORTUNITY EMPLOYER A person who can work with sales and traffic to assure maximum use of avail - abilities, efficient scheduling, accurate Help Wanted Sales billing with minimum of discrepancies. Employment Service This is a supervisory position with re- TV SALESMAN sponsibility, requiring prior TV station 527 Madison Ave., New York, N.Y. 10022 experience in these functions. For the MAJOR MIDWEST MARKET. EXCELLENT right person, a good job in a fine sta- OPPORTUNITY FOR ADVANCEMENT INTO tion in Florida. MANAGEMENT. FIRST YEAR INCOME sunny APPROXIMATELY $35,000. Box L -154, BROADCASTING .f3 CALL RON CURTIS BROADCAST PERSONNEL AGENCY AT 312- 693 -6171 Merles Barish, Director
Broadcasting Nov 20 1972 97 Business Opportunity Wanted To Buy Stations FOR SALE Stations Continued Continued
Wanted persons with license, know - how and some cash to form partner- ship to start new radio station. We AM or FM a SOVRMI have the building, location, land, INCORPORATED life -time opportunity. Interested in purchasing radio station Eden AM or FM, in a top 100 market. Can and BROKERS 8 CONSULTANTS Garden of Theatre will pay cash. No broker involved. Lecanto, Fla. 32661 Box L -145, BROADCASTING 2110 MERCANTILE BANK BLDG. DALLAS, TEXAS 75201 (214) 651 -8088 Miscellaneous FOR SALE Stations STATIONS FOR SALE SPECIAL CHRISTMAS PROGRAM Market VHF Tel- "The Story of the First Christmas." Undeveloped Small 1 CALIFORNIA. Grossing $9,000 monthly. evision Station in Midwest. 2,000 ft. Growing coastal market. 8165,000. 29% Four commercial tower would put station into several down. positions. 1 Hour Medium size Cities. Priced for 9. SOUTHEAST. Profitable small ma bet day - timer. $185,000. Terms. RDB Productions Quick Sale. CASH ONLY. 4516 Hines Road East WEST COAST. FM serving market of 3 500,000. $225,000. $50,000 down. Muncie, Indiana 47303 Box L -139, BROADCASTING
RADIO STATION Jack L. Stoll WANTED MAJOR GROWTH MARKET: Fulltime AM, Class C FM; top ratings, good manage- and ASSOCIATES Successful broadcasters interested in ment and facilities. Excellent growth 6430 Sunset Blvd., Suite 1113 increased profitability through broad- potential -priced at 3 times gross reve- P.O. Box 550 cast automation. nues- $4,000,000 cash. Los Angeles, California 90028 Area Code 213 -464 -7279 Your radio station will be a showcase Box L -147, BROADCASTING l installation for a new broadcast auto- mation system designed by the indus- try's leading manufacturer. FOR Your station will be used in national STATIONS SALE advertising and you will have the re- KTR B sponsibility for demonstrating this new Arkansas system to broadcasters in your geo- 500 W. Daytimer, Small Mkt., $95,000. Opporunity. AM /FM best graphical area. Unusual Kansas facility in growth West Coast mar- This is a brand new marketing program. 5 Kw AM, Class "C" FM, $300,000. There will be a maximum of 40 stations ket-FM Class B -36 acres of valu- participating in the United States. Only Grossing ap- serious success minded broadcasters Missouri able land included- need apply. For more information write 1 KW Daytime, Class "A" FM, $250,000. proximately $300,000 yearly. We be- or call: Excellent Terms on All 3 Stations lieve offer of $550,000 cash could Andrew P. McClure, Sales Manager Ralph E. Meador deliver. Sale due to death of owner. Schafer Electronics Corporation 75 Castilian Drive Media Broker Santa Barbara Research Park P.O. Box 36 Please contact: Goleta, Calif. 93017 Lexington, Missouri 64067 (805) 968 -0755 Daren McGavren 816 -259 -2544 West Coast Office! ifuf"áur t fiir(htturrtl GUESS WHO'S COMING BACK? {iiFlÌiI i!irLlltm, Int. 341 Bayside Dr. 116 Central Park South Newport Beach, Ca New York, N.Y. To find out, call, write or wire 7141 675.4585 (212) 265.3430 CHI_CKENMAN CENTRAL The Chicago Radio Syndicate, Inc. LARSON /WALKER & COMPANY 25 East Chestnut Street Brokers, Consultants, & Appraisers
Los Angeles, Calif. 90067 Wash., D.C. 20036 Chicago, Illinois 60611 1801 Ave. of the Stars 1725 De Sales St.. N.W. Century City, Suite 501 Suite 508 (312) 944 -7724 213/277 -1567 202/223 -1553
An NRR radio audience survey can help you: INCREASE SALES REVENUE ACHIEVE GREATER RESPECT AT THE AGENCY LEVEL GAIN KNOWLEDGE OF PROGRAMMING ACCOMPLISHMENTS INCREASE STATION PRESTIGE AMONG EMPLOYEES. MAJOR MARKETS Xatioital radio Research P. O. BOX lori CASA GRANDE. ARIZONA 85222 DAYTIME REGIONALS 602- H36 -2792 COLLECT 3 CASH FLOW TO PRICE - 7X WANTED TO BUY -Stations TOTAL PRICE FOR THREE: $1,650,000 EXPERIENCED FINANCIALLY CHAPMAN ASSOCIATES' QUALIFIED BROADCASTERS business brokerage service Interested in purchasing AM, FM or C.P. in college, metro or major market. Principals only. Please Write: 5 Dunwoody Park, Atlanta, Ga. 30341 Box L -136, BROADCASTING l
Broadcasting Nov 20 1972 98 Profile
How Charles Moss dumped When she formed Wells, Rich, Greene in 1966, he was the first writer hired. a dummy and went on And by 1968 he was a senior vice presi- to be president of WRG dent and member of the board of direc- tors. There just aren't many people in the ad- vertising business who have gone or will He characterizes WRG as a "tough" go from copy trainee to agency president agency: "We're very tough on ourselves. We in 10 years. Which makes Charles Moss continually run scared. We don't take in unusual: Last year, at the age of 33, anything for granted, terms of success. It's more like a city room a he became president of Wells, Rich, of newspa- Greene Inc. per than an ad agency-it moves all the time. There's always something to worry Is he sensitive about his age? "It only bothers me when I'm judged in terms of about or laugh about. It's never dull." my age," he says. "It's a disadvantage Mr. Moss's interests go in other direc- when clients look at me and think, 'He's tions than advertising, however. A sub- so young. What could he possibly know ?' sidiary of Wells, Rich, Greene, WRG/ Maybe they're right, but I don't think so. Dragoti Productions, recently premiered You suffer a disadvantage in terms of its first feature film, "Dirty Little Billy," authority. You have to work twice as starring Michael J. Pollard. Mr. Moss co- hard to make up for it. But it's fun being authored the screen play with Stan Dra- a young president because you do get a goti, director of the film and at one time ccrtain notoriety. a director at WRG. The film received "Actually, I realize that, at 34, I'm no mixed notices. Taking the bad reviews longer a protege and it's very scary. I'm was something new for Charlie Moss: "In Charles Moss -president and creative not so unusual any more. Look at all a film, the statement you make is taken director of Wells, Rich, Greene Inc., New those rock -and -roll stars who are 19 or seriously by people and that's the surprise York; 7, 1938, New York; BA 20, making millions every year." b. Sept. cum -that they take a look at the film and laude in English, Ithaca College, 1961; Charles Moss started out, not so long equate it with you. So when they say they copy trainee, Doyle Dane Bernbach, New ago at the age of I I, as Charles Mosko- don't like something, or this was bad or York, 1962; copywriter, Jack Tinker & witz, acting on live television shows and that was bad, or why did you say that, Partners, New York, working on Braniff commercials. At 13, he changed the sur- it's a very specific criticism directed Airlines account, 1964; copy supervisor, name to Moss ("Moskowitz was too long; at you personally and it's much harder to WRG, when agency was founded, 1966; it had everything but my birthdate in it," take," he says. senior vice president, creative director and he says) and took up ventriloquism, play- Mr. Moss would also get bad reviews member of the board, 1968; president, 1971; ing lodges and small clubs. He and for another of his outside interests -ski- his recent accounts he has worked on include dummy, Algie. hit the big time, doing ing. He still walks with a cane, the result American Motors, Gleem, TWA, Safeguard, shows in the toy department at Macy s. of a skiing accident last winter. ( "I zigged Benson & Hedges and Royal Crown Cola; But the team split up. was very when I should have zagged. ") He even "I shy as co- authored screenplay for "Dirty Little a kid," Mr. Moss says. still am, but has a reputation for being accident prone. "I I Billy," WRG /Dragoti Productions, 1972; can fake it better now. He was a great horseback -riding fan un- Talking through member of the board of trustees, Ithaca the dummy was til he broke his arm in a fall; before that, easy for me. In fact the College; separated from wife; children: dummy had a great personality was he took flying lessons and almost crash- and I son, Robbie, 6. a wall flower." As Algie's popularity ed on his maiden solo flight. "I might grew, so did the wall flower's hostility: take up golf, if I ever learn to walk "I started getting quite jealous of him. again," he says. Girls started inviting the dummy to par- vcrtising I thought $20,000 was an in- Since his latest sports accident has kept ties. He ended up in a box." credible amount of money and if I ever him out of athletics, he has taken up guitar But the heart of a copywriter beat be- got to that point, it would be the sign lessons. Asked if he'd suffered any disas- hind the ventriloquist's stiff -lipped smile: that I'd really made it." He pauses and ters with his latest activity he noted, "You "When I was in college, I decided I want- a wry smile appears-"But I think your can callous your fingers pretty bad." He ed a steady job and I wanted to make values change as you go along." usually is involved in some sport or hobby money (I didn't have any) and I decided A founder and now chairman of WRG, at any given time, and explains: "What advertising might he a nice thing," he Mary Wells, discovered "Charlie" Moss, happens to me -and I think this is one of says. "Most people who are in advertis- an obscure, neophyte copywriter at Doyle my tragic flaws-is I tend to get into ing just fell into it. Or they were walking Dane Bernbach. When Miss Wells went something and make it exclusive and it along the street one day and someone from that agency to Jack Tinker & Part- becomes business, not pleasure. So after a stuck out his hand, pulled them into his ners, she suggested to another future point I become discouraged if I haven't shop and they became copywriters. Now, WRG principal, Dick Rich, then a vice become a genius. If I started chess I'd most people don't say that when they president at Tinker, that he take a look have to beat Bobby Fisher and since were 6 they wanted to grow up to be a at Mr. Moss's work. Mr. Rich saw a that's unrealistic, I give it up. I don't copywriter. But for some reason, I always never -used Moss campaign for DDB, and know how long the guitar's going to last." had this in the back of my head when I as Mr. Moss tells it, "called me over and How would Charlie Moss describe was fairly young. I guess it was a com- asked me to write for this new airlines himself? bination of salesmanship, which I got account we had just got called Braniff "God, that's a horrible question," he from my father, and theater which is at a ridiculous increase in pay. So I says. "Humble but brilliant. I think I am what I was interested in." went." a nice guy, maybe overly conscientious But he never planned on becoming the At Tinker, he says, "I was very lucky at times. To talk about yourself for print whiz kid of Madison Avenue; in fact, he to come under Mary's tutelage. She's is scary. I like 'humble but brilliant.' It remembers: "When I started out in ad- taught me just about everything I know." keeps it away from the real me."
Broadcasting Nov 20 1972 99 Editorials
Big world positions will be little cheered by the knowledge that they were all outscored by the leadership of an institution that is often Several conclusions may be drawn from the special report on criticized for irresoluteness and dissarray. Congress got a con- children's television appearing in this issue: There is more fidence rating of 21 %. programing being presented for the young than critics have The Bruskin survey, another in a series underwritten by the admitted: it is of higher quality and certainly of probably Television Information Office, asked people to rate the reliability purer motivation than have generally been attributed to this of various news media. As explained in detail elsewhere in this program type and to the managerial interests behind it. If there issue, 76% found all or a good part of television news reliable, is an indicated need for more experimentation and larger as compared with 69% for newspapers, 59% for magazines budgets in the creation programs intended for of exclusively and 71% for radio. the is a exposure children to all young, there demonstrated of In other parts of the Bruskin survey, television's primacy kinds of programs not presented their exclusive use but for as a journalistic force was once again confirmed. In this poll, as contributing in way to their development. one or another in each of six others conducted in the past nine years, most Those statements may not be as sensational as the charges people said "television" when asked where they get most of their that have been made against television offerings for children. news. And, answering another test of television's credibility, the They are, however, based on facts turned up in our reporting. vast majority said television was the medium to be believed if On those grounds alone they are entitled to notice in a dialogue conflicting reports appeared in other media. that has been more characterized by bombast than reason. We It is hard to know what to make of this. Is it possible for do not expect these findings to impress the little band of Boston television news to have a life of its own, independent of the mothers who call themselves Action for Children's Television. men at the top? Does the public perceive one set of standards We would, however, wish them to be read by the officials who in the actualities, the film clips, the reporters and anchormen - must decide whether the television system will be regulated by in the images observed-and another in the unseen heads of the wholly unrealistic standards ACT has proposed. networks and managers of stations? Is it to be inferred that the The more that is said about children's television, the more criticism of the nonnews functions of television, as reported evident it becomes that the subject is being treated in absurdly widely in the print media and sometimes on television itself, narrow focus. The real world of children's television is as wide has created an impression of irresponsibility in television man- as the total television world. agement? The television children watch extends to all the hours they For that matter, how is it to be explained that television are awake and allowed to watch. It may range from cartoons journalism, which has also been the target of repeated attacks, to moon shots to situation comedies. It is an incomparably especially from high officials in the Nixon administration, still larger world than pre- television generations were exposed to. retains more credibility than any other medium? Perhaps there It is also a world containing noncommercial as well as com- is an answer in the public's appraisal of the source; only 27% mercial television systems -a point that has not been empha- of the Harris respondents place a great deal of confidence in sized. If there is only one Sesame Street, and it happens to be the federal government's executive branch. a production of the noncommercial system, commercial broad- These are questions that television management will ignore casters ought not to be berated for not imitating it. Noncom- at its own peril. But one answer is clearly at hand. Television mercial television, from its very origin, was intended to per- journalists must be given the means and encouragement to go form an educational service that the commercial system was ill on practicing and improving their craft. News just could be suited to supply. Indeed that was explicitly given as a reason television's most important asset. to reserve all those exclusive, noncommercial channels. This is not to suggest that commercial broadcasters have no responsibilities in children's programing. At the very least they must avoid the exploitation of the immature. At best they ought to invest time and money in programs that provide helpful guidance while engaging the attention of the young. And that, precisely, is what is being done, all over the country. The confidence gap Two public- opinion surveys emerging last week from respected research firms have adduced contrary readings on television. A Louis Harris survey found a general lack of confidence in television management. An R. H. Bruskin survey found a high degree of confidence in television news. The Harris survey asked respondents whether they had a great deal of confidence, some confidence or hardly any confi- dence in the people running various private and public institu- tions. The leaders in medicine drew the most favorable vote -a 48% expression of a great deal of confidence. At the bottom of the list were leaders of advertising, with a 12% vote of great confidence. Labor leaders were next lowest, with 15 %, tele- vision leaders one notch higher, with 17 %, and the press a point Drawn for BROADCASTING by Std His ahead of television, with 18 %. Those ranked in these inferior "And now our new deodorant, made especially for all you liberals."
Broadcasting Nov 20 1972 100 Key 73 is making religious history.
On January 6th, it will make television history.
ITH YOUR HELP, Wthe broadest cooperative activity in the history of North American Christendom will begin with a simultaneous telecast spanning Canada and the United States. Key 73 is a year -long series of events and evangelism programs involving the membership of 150 denominations and Christian groups. Focused on the year 1973, the movement involves both Catholics and Protestants, 300,000 local congregations, and 100,000,000 individual Christians. Nearly every active church member in your viewing audience will be involved in Key 73. ON SATURDAY NIGHT, JANUARY 6th, Key 73 is to be officially launched. Plans hope for these 100 million Christians to he gathered in neighborhood clusters to watch the launch television special, Faith In Action. Nearly all denominations tom. ...Ala. are attempting to see that every member is supplied with a lr 1 <* 1 specially prepared study guide (illustrated above) to encourage participation and to guide discussion of the telecast. Faith In Action is a 1 -hour color documentary focused on the lives of nine relatively new Christians. They come from widely different backgrounds and are living out widely different life styles but share a common faith in Jesus Christ. ' Backed up with heavy local and national promotion, I the Faith In Action special will attract a substantial audience beyond the church members in your viewing area who are Key 73 participants.
For more information and to schedule the Faith In Action special on behalf of the churches in your viewing area, wire k.40) write, or call: KEY 73 MASS MEDIA OFFICE 2 Green Village Road Madison, New Jersey 07940 Phone (201) 377 -4400 Kea 73 -.\ ..t >.
Baltimore's WITH Jumps from 3rd 6th' to Bill Ballo4nce in Market going to in Three Weeks no.1 again The Bill Ballance radio revolution started with LOS ANGELES' KGBS. What happened is broadcast history. In the hard -to -break L.A. market... KGBS rocketed from to 3rd in 6 months... to 1st in 9 months.*
NOW IN SYNDICATION... Bill Ballance is getting ratings all over the country. An independent survey company reports DALLAS' KIXL moving from to in the market in 5 weeks.
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Contact: Bill Cochran, V.P., Sales- e glow dick OI Clark Bill Bal lance radioshows inc. Show 9125 sunset blvd. los angeles, california (213) 278 -0311 ARB -HOOPER