Utforska Nya Munken

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PRESSMEDDELANDE Göteborg, den 2 oktober 2020 Utforska nya Munken Samarbete, mångfald och unika erfarenheter är kreativitetens rötter. I dag kombinerar vi dessa element för att lansera vårt nya Munken CoLab-initiativ tillsammans med den schweiziska typsnittsbyrån Lineto. I samarbete ingår tanken på att dela ett koncept som är avgörande för vår kulturella identitet och utveckling. Varumärket Munkens nya utseende är baserat på Munkens befintliga visionära, naturälskande och svenska personlighet och på det nya typsnittet Munken Sans – utformat i en anda av samarbete med Laurenz Brunner, Jonas Williamsson och Cornel Windlin, från den schweiziska typsnittsbyrån Lineto. Det eleganta och moderna sans serif-typsnittet har hämtat inspiration från det svenska trafiktypsnittet, Tratex. – Jag har haft en fascination för vägskyltar så länge jag kan minnas. Det tidigare schweiziska trafiktypsnittet utvecklat av ”Schweizerische Normen-Vereinigung” var tidigt en inspiration när jag lärde mig att rita typsnitt som student. Jag är fortfarande fascinerad av dessa tecken och deras förmåga att balansera mellan råa formella detaljer från mekaniken i deras tillkomst, och kraven att kunna läsas i höga hastigheter. Storbritanniens ”Transport” av Margaret Calvert, Polens ”Drogowskaz” av Marek Sigmund och Sveriges ”Tratex” av Kåge Gustafson är personliga favoriter i genren. I arbetet med att konceptualisera och skapa en modern version av ”Tratex” har varit en spännande utmaning att både hedra originalet och uppdatera det för användning både på och utanför vägarna. Laurenz Brunner (Source Type / Lineto) Tratex skapades av den svenske designern Kåge Gustafson på 1960-talet, för att användas som nationellt trafiktypsnitt. De schweiziska typograferna från Lineto har vidareutvecklat dess tidlösa skönhet och karaktäristiska design för Munken Sans. Till skillnad från Tratex, som bara består av en vikt, finns Munken Sans i tre vikter: regular, medium och bold. Munken Handbook I en handbok på 448 sidor, konceptualiserad och designad av designbyrån JUNO och tryckt på papper från Munken Design Range visas Munken Sans för första gången på ett varierat och lekfullt sätt. Baserat på temana natur, papper och trafikskyltar visas typsnittet i flera olika tillämpningar. Munken Handbook är en hyllning till papper som ett objekt i bokform. Besök colab.munken.com för att läsa mer om Munken CoLab, Munken Handbook and Munken Sans. Kontaktperson för ytterligare information: Annika Bolt-Hansen Marketing Communications Manager +46 733 2170 18 [email protected] 1 Om Munken Munken papper produceras i Munkedal, en by 100 km norr om Göteborg. Munkedal ligger vid Örekilsälven, som är rik på lax och flyter in i landets enda tröskelfjord, Gullmarn. Både älven och fjorden är klassade som naturreservat. Munkens pappersbruk grundades 1871 och har alltid haft en nära relation med den omgivande naturen vid Sveriges vackra och karga västkust. Idag är det ett av världens mest miljövänliga pappersbruk – och bedriver hållbar produktion varje dag. Arctic Paper S.A. är en av de ledande tillverkarna av högkvalitativt grafiskt finpapper i Europa, och består av tre pappersbruk och fyra miljövänliga, starka varumärken: Amber, Arctic, Munken och G. De flesta produkterna säljs via företagets 14 försäljningskontor i Europa. Arctic Paper S.A. är noterat på Warszawa-börsen och NASDAQ i Stockholm. Koncernen är största ägare i den noterade svenska massaproducenten Rottneros AB. För mer information besök, arcticpaper.com. 2 .

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