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Brand Guidelines Brand Guidelines Delivered in partnership by ER2015 and the RFU Brand guidelines | CONTENTS Contents 03| Welcome 04| Promoting the Festival of Rugby 2015 Working in partnership Reminder of your license obligations 05| Accessing the Festival of Rugby 2015 brand 06| What is the Festival of Rugby 2015 logo? Colours 07| CLEARANCE AND SIZING 08| Misuse of the Festival of Rugby 2015 logo 09| FONT 10| Websites and social 11| In Print 12| Dressing your venue 13| Understanding how to brand events with YOUR sponsors 14| How to reference festival of rugby 2015 events RWC 2015 Intellectual Property 2 Brand guidelines | WELCOME Congratulations on What is the Festival of becoming part of the Rugby 2015? Festival of Rugby 2015 The Festival of Rugby 2015 will run in the lead up to and during Rugby World Cup 2015 - from 10 June to England Rugby 2015 Limited (ER2015) and the 31 October 2015 - and offers you a great Rugby Football Union (RFU) want to inspire people opportunity to celebrate rugby and our culture to take part in and celebrate rugby in recognition of in the UK. Rugby World Cup 2015 (RWC 2015). By becoming part of the Festival of Rugby 2015 (Festival), you can England and Wales will welcome the world, with help us reach this aim. millions getting involved in celebrating rugby and experiencing our culture. It will help people and Your event and the people you attract to it is a great organisations to connect with their communities advertisement for the game of rugby. and to entertain rugby fans and visitors from around the world. Only approved events can use the Festival of Rugby 2015 logo and marketing materials. We hope you All sorts of events, from arts and cultural activities to will use it widely and regard it as visual recognition mini rugby tournaments, will be part of the Festival of being part of the rugby celebrations in 2015. of Rugby 2015 and we look forward to working with you to promote the Festival and your event. Many of the events will be free and a programme of events taking place can be found here www.festivalofrugby2015.com/events. WHAT IT IS NOT The Festival of Rugby 2015 has been set up to allow events to be part of rugby’s biggest year as well as giving people the opportunity to celebrate the sport. This means that your event has been granted permission to be part of Festival of Rugby 2015 and usage of the logo, however it doesn’t give you permission to use Rugby World Cup 2015 intellectual property (including logos, images, and references to the Tournament) or to create an association between your event (and/or event sponsor, if relevant) and Rugby World Cup 2015. 3 Brand guidelines | PROMOTION Promoting the Festival REMINDER OF YOUR LICENSE of Rugby 2015 OBLIGATIONS Now that you have been granted access to the Your use of the Festival of Rugby 2015 brand is Festival of Rugby 2015 brand, ER2015 and the RFU strictly in accordance with the terms of your license will list your event on the Festival website. agreement with ER2015. That license agreement permits your project or event to use the Festival There is a link from rugbyworldcup.com and brand at the event and on any promotional englandrugby.com to the Festival site which will materials associated with it. attract substantial traffic throughout 2015. You may also require a separate event license You have already been given the chance to opt out from your local authority or other body, including of being promoted through this event listing. If this any permission of the event owner. It is your or any of the event details change then please email responsibility to make sure you have the necessary [email protected] and your event details event license and permissions in place. can be amended. The government website www.gov.uk/temporary-events-notice Working in Partnership provides helpful information. If you are organising an event which involves playing The Festival of Rugby 2015 is only possible by rugby, you need to ensure that all activity included ER2015 and the RFU working with a host of in the event complies with and is permitted under organisations which themselves deliver Festival RFU regulations, including without limitation RFU events. The Festival of Rugby 2015 brand has been Regulation 15 and RFU Regulation 10, which relate designed to work with and alongside existing to the age restrictions within the sport. brands. Some of the key points to bear in mind from the Once approval is granted, event organisers now have terms of your license agreement are: access to the brand centre where relevant Festival of Rugby 2015 brand assets and artwork can be • You should follow these guidelines when using the downloaded by you for use in accordance with these Festival of Rugby 2015 brand in relation to your guidelines and the terms & conditions. project or event • You should not use any Rugby World Cup 2015 intellectual property or infer an association to RWC 2015 (see page 15 for more details) • You are not allowed to pass on the Festival of Rugby 2015 logo to any other people or organisations; every organisation wishing to use the logo must apply through the website • No Festival of Rugby 2015 event may take place within 500m of a Host Venue on a day when a match is being played at that venue. No event should take place within a Fanzone on a match day. • If the primary function of the Event is to a screen a RWC 2015 match then there should be no entrance fee. 4 Brand guidelines | ACCESS Accessing the Festival Feather flags Press adverts of Rugby 2015 Brand COME AND JOIN Now that your event has been approved and accepted into the Festival of Rugby 2015, you will have been sent a unique log-in and instructions on COME AND JOIN at XXXX XXX how to log on to the Festival of Rugby 2015 brand on XXX centre which is designed to give you quick and easy access to the Festival of Rugby 2015 guidelines and 2015 logos through a secure website: www.festivalofrugby2015.com Event venue logo From here you will be able to download a range of logos and Festival of Rugby 2015 material to help you promote your event including templates for COME AND JOIN COME AND JOIN press releases and posters. at XXXX XXX on XXX Different kinds of events require different branding at XXXX XXX solutions so we have designed the Festival of on XXX Rugby 2015 brand to be flexible and useful in a range of circumstances – from small events to major indoor/outdoor events. Event venue logo Event venue logo t-shirts 5 Brand guidelines | colours What is the Festival of Rugby 2015 logo? Here is the Festival of Rugby 2015 logo. Six colour versions of the mark are available as shown on this page. Black and white versions are also available. Artwork for the Festival of Rugby logo is available from the brand centre in a number of different formats. You should always use the Festival of Rugby 2015 logo from this source – do not copy and paste from elsewhere. BLACK/WHITE RED ORANGE CMYK 0 0 0 100 CMYK 7 100 82 26 CMYK 0 76 100 0 There is also a Welsh version of the logo which can PANTONE Process Black c PANTONE 187C PANTONE 166C be downloaded from the brand centre. RGB 35 31 32 RGB 174 19 42 RGB 231 74 21 Colours The Festival of Rugby logo should appear only in the colours shown on this page – black, red, orange, green, blue, maroon and black/white. No other colours are permitted. How you print and the type of material you print on will also affect the final colour. We recommend you conduct a test whenever you can. Ask your printer to match to a current Pantone® swatch book for accuracy. GREEN BLUE MAROON Wherever possible our colours should be CMYK 81 5 87 0 CMYK 70 15 0 0 CMYK 35 100 35 10 reproduced in Pantone® special colour. Where PANTONE 7428 PANTONE 298 PANTONE 7435 production methods or cost implications do not RGB 38 156 71 RGB 44 154 220 RGB 136 12 81 allow this, always follow the CMYK specifications given here. 6 Brand guidelines | LOGO clearance CLEAR SPACE Here is the Festival of Rugby 2015 logo. To ensure that the logo is always clear and visible we ask you to ensure that a minimum clearance area has been met. The size of this clear space should MINIMUM CLEARANCE AREA be the width of the rugby ball within the logo as indicated in the diagram here. We ask that no logo, text, graphic and/or photographic elements encroach on this space. Sizes Whenever you use the Festival of Rugby 2015 logo, it should be legible and clear. The mimimum size of the logo is 15mm from top to bottom in print or 69 pixels high in digital formats. Minimum Height 15mm 7 Brand guidelines | logo usage Misuse of the Festival of Rugby 2015 logo Incorrect usage of the Festival logo can weaken and damage the integrity of the brand. Therefore we ask you not to: • alter the proportion or distort the logo • enclose the logo within a box • add an effect to the logo • use a colour which isn’t in the official colour palette • alter the text within the logo • crop the logo See the examples on this page which show how misusing the logo can affect its impact.
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