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SCM MOVR Graphic Q1 2019

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SCM MOVR Graphic Q1 2019 MOVMOVRR:: MOBILEMOBILE OVERVIEWOVERVIEW REPORTREPORT Q1 2019: KEY FINDINGS View the Full Report at www.scientiamobile.com/movr ASIA NORTH AMERICA EUROPE 4% 2% 2% 2% Form Factor 94% 85% 13% 84% 14% FEATURE SMARTPHONE TABLET FEATURE SMARTPHONE TABLET FEATURE SMARTPHONE TABLET Top 5 Apple iPhone X 5% Apple iPhone 8 Plus 7% Apple iPhone 7 6% Samsung Galaxy J7 Prime Apple iPhone X Apple iPhone 6S Smartphones 4% 7% 4% Apple iPhone 7 Plus 3% Apple iPhone 7 7% Apple iPhone 8 4% Apple iPhone 7 3% Apple iPhone 7 Plus 6% Apple iPhone X 3% Apple iPhone 8 Plus 3% Apple iPhone 8 5% Samsung Galaxy S8 3% Top 5 Apple iPad Air 2 11% Apple iPad Air 2 14% Apple iPad Air 2 11% Tablets Apple iPad Air 8% Apple iPad Air 11% Apple iPad Air 9% Apple iPad 2017 6% Apple iPad 2017 10% Samsung Galaxy Tab A 10.1 7% Apple iPad 2018 6% Apple iPad 2018 8% Apple iPad 2017 7% Apple iPad Mini 4 5% Apple iPad 4 6% Apple iPad 4 5% iOS iOS iOS Smartphone OS 71% 29 % 48% 52% 67 % 32% ANDROID OTHERS .5% ANDROID OTHERS .1% ANDROID OTHERS 1% 45% 40% 32% 24% 30% Smartphone 22% 19% 22% 14% Diagonal Size 11% 13% 10% 3% 3% 3% 5% 0% .2% 2% 0% .1% 0% .2% 1% 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 59% 51% 47% Tablet 25% 17% 14% Diagonal Size 12% 12% 11% 7% 6% 8% 9% 4% 7% 6% 0% 3% .2% .1% 2% 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" SOUTH AMERICA AFRICA OCEANIA 3% 1% Form Factor 92% 4% 18% 76% 7% 82% 16% FEATURE SMARTPHONE TABLET FEATURE SMARTPHONE TABLET FEATURE SMARTPHONE TABLET Top 5 Apple iPhone 7 3% Samsung Galaxy Grand Prime+ 4% Apple iPhone 8 Plus 8% Smartphones Samsung Galaxy J2 Prime 3% Apple iPhone 7 2% Apple iPhone 7 8% Samsung Galaxy J7 Prime 3% Apple iPhone 8 Plus 2% Apple iPhone X 6% Samsung J5 Prime 3% Apple iPhone 7 Plus 1% Apple iPhone 8 6% Apple iPhone 6S 3% Apple iPhone X 1% Apple iPhone 7 Plus 6% Top 5 Apple iPad Air 2 10% Samsung Galaxy Tab E 7% Apple iPad Air 2 14% Tablets Apple iPad 4 8% Apple iPad Air 2 5% Apple iPad 2017 11% Samsung Galaxy Tab 3 Lite 4% Apple iPad 4 4% Apple iPad Air 10% Apple iPad Air 4% Vodafone Tab Mini 7 4% Samsung Galaxy Tab A 8% Apple iPad 2017 4% Apple iPad Air 4% Apple iPad 2018 7% iOS iOS iOS Smartphone OS 80% 20% 86% 13% 40% 59% ANDROID OTHERS .3% ANDROID OTHERS 2% ANDROID OTHERS .1% 37% 36% 39% 32% 31% Smartphone 27% 16% 12% 12% 13% 14% Diagonal Size 9% 7% 5% 3% 3% .1% .2% .6% .1% .3% 1% 0% .1% 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 60% 43% 38% 30% Tablet 25% 17% 20% 10% 11% 12% Diagonal Size 8% 7% 5% 4% 3% 4% .1% 1% .1% 1% 0% 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" MOVR information is based on a representative sample of a data set with over 1 billion HTTP requests per month, dating from January through March 2019. To download the data files supporting MOVR, or to subscribe to future publications of MOVR and view licensing and disclaimer, please visit us at www.scientiamobile.com/page/movr-mobile-overview-report. MOVR is the copyright of ScientiaMobile, Inc., and is made available under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Apple is the trademark of Apple, Inc. Android is the property of Google, Inc..
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