Scm Movr Q1 2020
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MOVMOVRR:: MOBILEMOBILE OVERVIEWOVERVIEW REPORTREPORT Q1 2020: KEY FINDINGS View the Full Report at www.scientiamobile.com/movr ASIA NORTH AMERICA EUROPE 4% 3% 1% 2% Form Factor 93% 90% 8% 89% 9% FEATURE SMARTPHONE TABLET FEATURE SMARTPHONE TABLET FEATURE SMARTPHONE TABLET Top 5 Apple iPhone 7 Plus 3% Apple iPhone XR 7% Apple iPhone 7 5% Apple iPhone 8 Plus 3% 6% Apple iPhone 8 4% Smartphones Apple iPhone 8 Plus Apple iPhone X 3% Apple iPhone 8 5% Apple iPhone X 3% Apple iPhone XR 2% Apple iPhone 7 5% Apple iPhone XR 3% Apple iPhone 7 2% Apple iPhone X 4% Apple iPhone 6S 3% Top 5 Apple iPad Air 2 8% Apple iPad 2018 11% Samsung Galaxy Tab A 10.1 9% Tablets Apple iPad 2018 7% Apple iPad Air 2 10% Apple iPad Air 2 8% Apple iPad Air 5% Apple iPad 2017 9% Apple iPad 2018 7% Apple iPad 2017 5% Apple iPad Air 6% Apple iPad Air 7% Samsung Galaxy Tab A 7.0 LTE 4% Apple iPad Mini 2 3% Apple iPad 2017 5% iOS iOS iOS Smartphone OS 72% 27 % 50% 50% 68 % 32% ANDROID OTHERS .1% ANDROID ANDROID OTHERS .1% 41% 39% 30% 27% 28% Smartphone 20% 21% 18% 19% 16% Diagonal Size 10% 9% 5% 3% 5% 2% 5% 3% 0% .1% 0% 0% 0% 0% 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 69% 69% 59% Tablet 21% 14% 14% Diagonal Size 4% 11% 9% 1% 7% 3% 4% 5% 5% 3% 0% 0% 1% 2% 0% 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" SOUTH AMERICA AFRICA OCEANIA 2% 3% 3% 1% Form Factor 95% 15% 82 % 89% 9% FEATURE SMARTPHONE TABLET FEATURE SMARTPHONE TABLET FEATURE SMARTPHONE TABLET Top 5 Samsung Galaxy J2 Prime 3% Samsung Galaxy Grand Prime+ 2% Apple iPhone XR 8% Smartphones Samsung Galaxy J7 Prime 3% Tecno W2 2% Apple iPhone 11 6% Samsung Galaxy J5 Prime 2% Apple iPhone 7 1% Apple iPhone 8 Plus 4% Apple iPhone 7 2% Apple iPhone X 1% Apple iPhone 7 4% Samsung Galaxy A10 2% Apple iPhone 8 Plus 1% Apple iPhone 8 4% Top 5 Canaima TR10RS1 6% Samsung Galaxy Tab 4 10.1 7% Samsung Galaxy Tab A 14% Tablets Intel ECS TR10CS1 5% Samsung Galaxy Tab A 10.1 5% Apple iPad 2018 11% Samsung Galaxy Tab 3 Lite 4% Samsung Galaxy Tab E 4% Apple iPad Air 2 10% Google Nexus 7 4% Apple iPad Air 2 4% Apple iPad 2017 9% Samsung Galaxy Tab E 4% Apple iPad Air 4% Apple iPad Air 6% iOS iOS iOS Smartphone OS 84% 16% 87% 13% 53% 47% ANDROID OTHERS .1% ANDROID OTHERS .03% ANDROID OTHERS .04% 32% 34% 33% 26% 24% 27% 18% 18% Smartphone 17% 16% 17% 16% Diagonal Size 5% 3% 4% 3% 5% 0% 0% 2% 0% .1% 0% 0% 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 70% 53% 57% Tablet 17% 17% 20% 10% 12% Diagonal Size 8% 8% 9% 6% 4% 2% 3% 3% 0% 0% 2% .5% 0% 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" MOVR information is based on a representative sample of a data set with over 1 billion HTTP requests per month, dating from January through March 2020. To download the data files supporting MOVR, or to subscribe to future publications of MOVR and view licensing and disclaimer, please visit us at www.scientiamobile.com/page/movr-mobile-overview-report. MOVR is the copyright of ScientiaMobile, Inc., and is made available under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Apple is the trademark of Apple, Inc. Android is the property of Google, Inc..