Communication Strategy for the Czech Republic - EEA and Norway Grants 2009 - 2014 Naviga 4, s.r.o., Pernerova 293/11, 186 00 Praha 8,
[email protected], www.naviga4.c z Communication Strategy for the Czech Republic - EEA and Norway Grants 2009-2014 CONTENTS 1 METHODOLOGIES FOR PROCESSING THE COMMUNICATION PLAN OF EEA AND NORWAY GRANTS ....... 3 2 ANALYSIS OF THE INITIAL SITUATION ...................................................................................................... 5 2.1 Overview of the Communication Activities .......................................................................................... 5 2.1.1 Media relations ................................................................................................................................ 5 2.1.2 Direct Communication ..................................................................................................................... 7 2.1.3 Online Communication .................................................................................................................... 7 2.1.4 Publication Activities ........................................................................................................................ 8 2.1.5 Recommendations for Realization of the Prospective Communication Activities ........................... 9 2.2 Attitudes of the Czech Public towards Chosen Field of Life ............................................................... 10 2.3 Conclusions of the Analysis of the Initial Situation ...........................................................................