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IN SEARCH of the PERFECT KRYSTAL Krystal Pride Program Re-Rolls

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IN SEARCH of the PERFECT KRYSTAL Krystal Pride Program Re-Rolls WGAZER0 The official publication of the employees and franchisees of the Krystal Company August 1994 * '";*'"-' s '*'>*'*' '- IN SEARCH OF THE PERFECT KRYSTAL Krystal Pride program re-rolls he Krystal Pride program was That goal is not any less important established in 1986 when the today. As a company, we are refocus- Tcompany decided that our future ing our attention on serving our success was dependent upon our ability to Krystals fresh, hot and fast The theme deliver the Krystal hamburger in a quality of this year's program is "In Search of way at all times. That means giving our the Perfect Krystal." The primary customers a Krystal that is hot and moist, reason our customers come to Krystal is for Why should we re-roll the Pride pro­ right off the grill. that small, square burger with the steamed- gram? "It should be re-rolled as often as As Rody Davenport III, then chairman in onion flavor, so it must be perfect, every necessary to help everyone understand the of the board, said in a letter to all Krystal time. Our customers deserve it! importance of proper cooking and serving personnel,"... this is THE PROGRAM on "The Krystal hamburger was, is and will procedures, and as a reminder that our which we will build this company for the continue to be the mainstay product of the products, when properly prepared, have a future. We have dedicated our Company Krystal Company," says Jim Ventura, vice history and tradition unbeatable by resources, both financially, and in people, president of operations. "Accordingly, we competition," says Jim. to the successful implementation of must make absolutely certain that the Local and system-wide incentives will reaching our goal of consistently deliver­ Krystal hamburger is always prepared be offered in conjunction with the Pride ing hot, fresh Krystal hamburgers." properly, so that each and every Krystal is program. Certificates and pins will be perfect in awarded and local and regional contests, appearance, which will determine which region can giving off steam, most often produce the perfect Krystal, are great aroma and also planned. A "grill master" designation succulent to may be bestowed on those that demon­ taste." strate consistent production of the perfect »/ The re-roll of Krystal. the Krystal Pride "It takes a special caring person to work program begins the Krystal grill because of the uniqueness this month and of the Krystal hamburger and the timeli­ will conclude in ness of the steps necessary to produce the The Krystal Gazer is published by the Krystal Company for all the Fall. Every end result - the perfect Krystal," Jim says. employees and franchisees of the Company. Please address all Krystal manage­ "Those people working the Krystal grill correspondence to The Krystal Gazer, Training Department, ment person and should be recognized for being good, The Krystal Building, One Union Square, Chattanooga, TN production because they are special, they care and they 37402. person will learn work very hard to do the best they can." the qualities of a The search for the perfect Krystal is not Beth Hicks Editor perfect Krystal fruitless. "The perfect Krystal is obtainable and exactly what if everyone who is preparing the product, IN THIS ISSUE . it takes to and everyone who is serving the product, produce one. fully understands the importance of correct Krystal grill experts 4 They will learn cooking and serving procedures, and Around Krystal 6 how to trouble- ultimately know the appearance, aroma Mail call 8 shoot and correct and taste expected in the end result," Jim Customer service spotlight 9 inferior Krystal says. Staff notes 10 quality by FYI 13 actually seeing Franchise bulletin 14 and tasting bad Shoppers thank 16 Krystals. Krystal hamburgers - the flavor of the South n 1932, R.B. Davenport, Jr. and J. Glenn Sherrill opened The stories go on the first Krystal restaurant in Chattanooga, Tennessee, and on and on. serving a unique hamburger dubbed "the Krystal." Little People can't get did our founders know that this hamburger, small and enough of those squarIe with a delicious, steamed-in onion flavor, would start a little square phenomenon across the South, known as the Krystal craving. burgers! Stories about Krystal cravings are notorious. For many, It seems that Krystals are irresistible, almost an obsession. people love • One woman drove hundreds of miles each weekend to the Krystals not nearest Krystal and ordered dozens of Krystals, driving back only for their home with her precious cargo under the hood of her car to keep great taste, but for the them warm. memories associated with them. When you say Krystal, faces light up. Most can tell you a • William Leech, a transfer trucker from North Carolina, treated story dear to their heart that centers around Krystals or can his son to his first Krystal at 18 months. During his trips on remember their first time eating a Krystal. the road, William makes it a habit of purchasing 200 Krystals "I grew up on Krystal hamburgers, never missing a Friday at a time to take back to North Carolina. eating them after my ballet lesson," says Candace MacRae, • Staff Sgt Glen Fulghum has been to Germany, Korea and originally from Memphis. "My friends and I would sit on the red other countries, but his last stop before leaving and his first stools and twist while we ate our usual - Krystals and fries. Most stop on returning are always the same - the nearest Krystal. of the red stools are gone from Krystal restaurants now, but the hamburgers and fries haven't changed a bit. Eating them always • A couple, retiring from the military, inquired about Krystal reminds me of the good ol' days of childhood." locations so they could move to a city that had Krystals - they For people who have moved away from the South, Krystals are wouldn't think of living somewhere without them! a strong reminder of home as well. Chuck Westberry, who lives in • One mother complained that when her wayward son came to the Virgin Islands, is a good example. Before his sister came to town, he headed to Krystal first and home second, even when visit, she asked if there was anything she could bring him. He she had dinner waiting on him! requested a bag of Krystals. "I was born and raised in Savannah and every week my family would go to the Krystal on Victory • When Krystal lovers Ted Bradshaw and his son get a craving, Drive," Chuck says. 'That's one of the moments I remember best they hop on their plane in Miami, Florida and head to Orlando, from my hometown." His sister bought two dozen Cheese Krys­ over 200 miles away. tals, packed them in an airtight container and express mailed Krystal cravings them to Chuck. "For the first time in history that I know of, two strike everyone - yes, dozen Krystal cheeseburgers were savored in the Virgin Islands," "%M..ft even the President of the he says. "Thanks for providing a superb product today as well as United States! In 1987, in my childhood." President Ronald The Krystal holds a very special place in the hearts of our Reagan visited Chatta­ customers. As the old saying goes, "when you got to have a Krystal, you got to have a Krystal." And nooga for a speaking there's only one place to get it. Just remember engagement Before that next time you take leaving town, his an order for a Krystal or entourage ordered 120 prepare one of those of the famous Krystals fresh, hot burgers - be and had them delivered proud, because you may to Air Force One, the be serving up a memory Krystal fans from the early days presidential plane. or making a new one. Krystal Grill Experts perfect Krystals are to keep the grill as have trouble with the meat breaking or clean as possible, even during busy times, flipping the meat at first but it won't be and pay close attention to the grill at all long and they will feel more comfortable times. Grill operators should not leave the with it" area while cooking or become distracted because the Krystal quality may suffer. JACQUELINE SMITH AND "Most importantly, do it the right way PAT WYATT and follow all of the steps," Regina says. "It really makes a difference. Each step is CARROLLTON 1 important and shouldn't be missed." When training someone on the grill, Maxine Wright, Carrollton 1 restaurant Regina is sure to put a lot of fun into the It is not always easy to cook the perfect job. "I am a peppy person and I think Krystal, but with the right combination of enjoying your job is important," she says. knowledge, experience and judgment, you "I wouldn't want to discourage anyone. It can prepare the perfect Krystal every time. just takes practice. You can have fun Pat Wyatt Let's talk to a few "grill experts," and see learning." (front) and how it is done. The best advice Regina gives a trainee is Jacqueline to have faith. "You should never doubt Smith REGINA ELKINS yourself," she says. ROME 2 BONNIE MCBRVAR Regina has been cooking Krystals for CHATTANOOGA 9 eight years. She says making the perfect manager, was in a quandary when she was Krystal is a state of mind. When it comes to cooking Krystals, asked to name a grill expert for this "Attitude has a lot to do with preparing Bonnie McBryar feature. Not able to narrow it down, she a good Krystal, or any product," she says. has seen it all.
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