WGAZER0 The official publication of the employees and franchisees of the Krystal Company August 1994

* '";*'"-' s '*'>*'*' '- IN SEARCH OF THE PERFECT KRYSTAL Krystal Pride program re-rolls

he Krystal Pride program was That goal is not any less important established in 1986 when the today. As a company, we are refocus- Tcompany decided that our future ing our attention on serving our success was dependent upon our ability to Krystals fresh, hot and fast The theme deliver the Krystal in a quality of this year's program is "In Search of way at all times. That means giving our the Perfect Krystal." The primary customers a Krystal that is hot and moist, reason our customers come to Krystal is for Why should we re-roll the Pride pro­ right off the grill. that small, square burger with the steamed- gram? "It should be re-rolled as often as As Rody Davenport III, then chairman in flavor, so it must be perfect, every necessary to help everyone understand the of the board, said in a letter to all Krystal time. Our customers deserve it! importance of proper cooking and serving personnel,"... this is THE PROGRAM on "The Krystal hamburger was, is and will procedures, and as a reminder that our which we will build this company for the continue to be the mainstay product of the products, when properly prepared, have a future. We have dedicated our Company Krystal Company," says Jim Ventura, vice history and tradition unbeatable by resources, both financially, and in people, president of operations. "Accordingly, we competition," says Jim. to the successful implementation of must make absolutely certain that the Local and system-wide incentives will reaching our goal of consistently deliver­ Krystal hamburger is always prepared be offered in conjunction with the Pride ing hot, fresh Krystal ." properly, so that each and every Krystal is program. Certificates and pins will be perfect in awarded and local and regional contests, appearance, which will determine which region can giving off steam, most often produce the perfect Krystal, are great aroma and also planned. A "grill master" designation succulent to may be bestowed on those that demon­ taste." strate consistent production of the perfect »/ The re-roll of Krystal. the Krystal Pride "It takes a special caring person to work program begins the Krystal grill because of the uniqueness this month and of the Krystal hamburger and the timeli­ will conclude in ness of the steps necessary to produce the The Krystal Gazer is published by the Krystal Company for all the Fall. Every end result - the perfect Krystal," Jim says. employees and franchisees of the Company. Please address all Krystal manage­ "Those people working the Krystal grill correspondence to The Krystal Gazer, Training Department, ment person and should be recognized for being good, The Krystal Building, One Union Square, Chattanooga, TN production because they are special, they care and they 37402. person will learn work very hard to do the best they can." the qualities of a The search for the perfect Krystal is not Beth Hicks Editor perfect Krystal fruitless. "The perfect Krystal is obtainable and exactly what if everyone who is preparing the product, IN THIS ISSUE . . . it takes to and everyone who is serving the product, produce one. fully understands the importance of correct Krystal grill experts 4 They will learn cooking and serving procedures, and Around Krystal 6 how to trouble- ultimately know the appearance, aroma Mail call 8 shoot and correct and taste expected in the end result," Jim Customer service spotlight 9 inferior Krystal says. Staff notes 10 quality by FYI 13 actually seeing Franchise bulletin 14 and tasting bad Shoppers thank 16 Krystals. Krystal hamburgers - the flavor of the South

n 1932, R.B. Davenport, Jr. and J. Glenn Sherrill opened The stories go on the first Krystal restaurant in Chattanooga, , and on and on. serving a unique hamburger dubbed "the Krystal." Little People can't get did our founders know that this hamburger, small and enough of those squarIe with a delicious, steamed-in onion flavor, would start a little square phenomenon across the South, known as the Krystal craving. burgers! Stories about Krystal cravings are notorious. For many, It seems that Krystals are irresistible, almost an obsession. people love • One woman drove hundreds of miles each weekend to the Krystals not nearest Krystal and ordered dozens of Krystals, driving back only for their home with her precious cargo under the hood of her car to keep great taste, but for the them warm. memories associated with them. When you say Krystal, faces light up. Most can tell you a • William Leech, a transfer trucker from North Carolina, treated story dear to their heart that centers around Krystals or can his son to his first Krystal at 18 months. During his trips on remember their first time eating a Krystal. the road, William makes it a habit of purchasing 200 Krystals "I grew up on Krystal hamburgers, never missing a Friday at a time to take back to North Carolina. eating them after my ballet lesson," says Candace MacRae, • Staff Sgt Glen Fulghum has been to Germany, Korea and originally from Memphis. "My friends and I would sit on the red other countries, but his last stop before leaving and his first stools and twist while we ate our usual - Krystals and fries. Most stop on returning are always the same - the nearest Krystal. of the red stools are gone from Krystal restaurants now, but the hamburgers and fries haven't changed a bit. Eating them always • A couple, retiring from the military, inquired about Krystal reminds me of the good ol' days of childhood." locations so they could move to a city that had Krystals - they For people who have moved away from the South, Krystals are wouldn't think of living somewhere without them! a strong reminder of home as well. Chuck Westberry, who lives in • One mother complained that when her wayward son came to the Virgin Islands, is a good example. Before his sister came to town, he headed to Krystal first and home second, even when visit, she asked if there was anything she could bring him. He she had dinner waiting on him! requested a bag of Krystals. "I was born and raised in Savannah and every week my family would go to the Krystal on Victory • When Krystal lovers Ted Bradshaw and his son get a craving, Drive," Chuck says. 'That's one of the moments I remember best they hop on their plane in Miami, and head to Orlando, from my hometown." His sister bought two dozen Cheese Krys­ over 200 miles away. tals, packed them in an airtight container and express mailed Krystal cravings them to Chuck. "For the first time in history that I know of, two strike everyone - yes, dozen Krystal cheeseburgers were savored in the Virgin Islands," "%M..ft even the President of the he says. "Thanks for providing a superb product today as well as United States! In 1987, in my childhood." President Ronald The Krystal holds a very special place in the hearts of our Reagan visited Chatta­ customers. As the old saying goes, "when you got to have a Krystal, you got to have a Krystal." And nooga for a speaking there's only one place to get it. Just remember engagement Before that next time you take leaving town, his an order for a Krystal or entourage ordered 120 prepare one of those of the famous Krystals fresh, hot burgers - be and had them delivered proud, because you may to Air Force One, the be serving up a memory Krystal fans from the early days presidential plane. or making a new one. Krystal Grill Experts

perfect Krystals are to keep the grill as have trouble with the meat breaking or clean as possible, even during busy times, flipping the meat at first but it won't be and pay close attention to the grill at all long and they will feel more comfortable times. Grill operators should not leave the with it" area while cooking or become distracted because the Krystal quality may suffer. JACQUELINE SMITH AND "Most importantly, do it the right way PAT WYATT and follow all of the steps," Regina says. "It really makes a difference. Each step is CARROLLTON 1 important and shouldn't be missed." When training someone on the grill, Maxine Wright, Carrollton 1 restaurant Regina is sure to put a lot of fun into the It is not always easy to cook the perfect job. "I am a peppy person and I think Krystal, but with the right combination of enjoying your job is important," she says. knowledge, experience and judgment, you "I wouldn't want to discourage anyone. It can prepare the perfect Krystal every time. just takes practice. You can have fun Pat Wyatt Let's talk to a few "grill experts," and see learning." (front) and how it is done. The best advice Regina gives a trainee is Jacqueline to have faith. "You should never doubt Smith REGINA ELKINS yourself," she says. ROME 2 BONNIE MCBRVAR Regina has been cooking Krystals for CHATTANOOGA 9 eight years. She says making the perfect manager, was in a quandary when she was Krystal is a state of mind. When it comes to cooking Krystals, asked to name a grill expert for this "Attitude has a lot to do with preparing Bonnie McBryar feature. Not able to narrow it down, she a good Krystal, or any product," she says. has seen it all. provided us with two names - Jacqueline "I enjoy what I do and I enjoy working Over the last 22 Smith and Pat Wyatt. with everyone in the restaurant." years, she has "They take a lot of pride and make a real Janie Simms, restaurant manager at cooked Krystals effort to make Krystals right," Maxine Rome 2, agrees. "Regina has a great many different said. attitude, especially when we get busy," she ways, but despite As a certified trainer, Jacqueline works says. "She also cares about her product and all the differ­ up front and in the back. She knows first cares about what she gives to our custom­ ences, one thing hand how imperative it is to serve our ers. She's really dedicated." remains the customers a perfect Krystal. "I want to give Regina says as long as the Krystals are .. „ same-people our customers good service and product," cooked right, people will love them. "I BonmeMcBryar love Krystals. Jacqueline says. "Our customers are can't believe sometimes just how much "Krystals are our main product so we important and I like to know I am serving people have to prepare them right" she says. "We them a good Krystal, cooked just the way love have got to keep them coming back for they like it." Krystals," more." Pat, a Q.S.C. specialist, agrees. "If we she says. To do this, Bonnie stresses adherence to serve Krystals hot and fresh, then we are "They procedures. "Pay attention to all of the giving customers a reason to come back," come in steps and do it according to procedure," she says. here and she says. "If you do that, you will make a Both Jacqueline and Pat stress, above order 20 perfect Krystal every time." all, a clean and neat grill. "Some people and 30 at Keeping the grill area clean is very just sling the and salt and pepper a time." important as is a lot of patience and on the Krystals," Pat says. "Neatness is Helpful practice. "Trainees should read the real important." hints for procedures and watch the videos and then "I like to serve my Krystals right," Regina Elkins making just get out and do it," she says. 'They may The Perfect Krystal, (Kris'tol), n.

1. Fresh, hot, steamy and moist Jacqueline says. "I don't want to serve any with that famous Krystal ugly Krystals." aroma. Also important is serving the Krystals immediately and preparing them according 2. Onions are webbed to patty to procedure. "Don't take the top off and (which is fully cooked but not lay it down while putting on the cheese, scorched or dry). pickle and mustard," Pat says. "It will lose heat. And never try to sell a Krystal after 3. Abundant "Gray Goo" on the holding time is up." bottom bun. Another bit of advice Pat passes on is to wipe the inside of the steaming lid as 4. Correct amount of onion, moisture accumulates. "If you don't, the seasoning, pickle and mus­ moisture will leave the Krystals soggy," tard- neatly assembled. she says, "and nobody wants to eat a soggy Krystal." 5. Tastes great! Jacqueline said anyone who doubts their own ability to make perfect Krystals should use her as an example. "At first, I was awful on the grill," she says. "I was really awful. Because of that, I know that Krystal Word Find anybody can do it if they try. Try hard and keep on going and over time,you'l l get it right- K 0 L A T S Y R K R Good training and a positive attitude are all you need to get you started in the right S R B L U Q M T G H direction. "Both of the restaurant managers T L A S K u U S N A I have worked with have taught me a lot," Z F A I Jacqueline says," and I always keep a good M J N S I V attitude. Leave your problems at home and P U U Y H R T 0 V K have a good time while you are at work." B D E S T E A M A S Pat says liking your job is mandatory. M She started off as a cashier, but prefers the Q T E 0 G R S R N grill. "I really enjoy it" she says. "I w R H I V A D C C 0 couldn't tell you what I like best about it - F E S E E H C K H I I just like it all, from laying them to flipping them to getting them to the S A P E P P E R K N customer." K F M P I C K L E 0 Jacqueline has been with Krystal for C 0 R I G I N A L Z three years. Pat joined the company in T R N S U 0 M A F K 1992.

All the words listed below have some connection with our famous Krystal and can be found in the diagram. They run in all directions - forward, backward, up, Are you a Krystal grill expert or down and diagonally. know someone who is? Send their name and location to the Gazer Buns Fresh Mustard Pickle and we will feature them in an Cheese Hot Onions Salt upcoming issue. Craving Krystal Original Square Famous Moist Pepper Steam

.J Chattanooga 9 hits million

Chattanooga 9 was the first restaurant team to hit $1 million in m - net sales in 1994, earning them induction into the President's Club. -1 A, »,„, \,i; i They reached the mark July 16 at 7:30 p.m., beating Bonnie McBryar serves cake to cus­ their entry last year tomers. by 12 days. Restaurant Manager Nancy Seavers and crew cel­ Jim Ventura, vice president ebrated their achievement with a cake and party. Krystal Shelly Thomas cuts of operations, congratu­ Company officers as well as loyal customers participated the million dollar cake. lates Nancy on CHN-09's in the fun. achievement.

Strikeout! Record breakers For every strikeout thrown by Congratulations to the following District South IV restaurants that broke sales records in July. Braves pitcher John Cordele 1 broke fourth shift sales records on July 2, Smoltz during with $1,793. Paul Savage is restaurant manager. the 1994 Ryfl season, Auburn 3 rang up $844 in sales July 2, breaking Krystal records. Charles Likens is restaurant manager. ml contributes John Smoltz talks with children who attended $29 - repre­ Columbus 3 broke lunch sales records on July 2 with a recent CMN Fan Night. senting $699. Vicki Rivera is restaurant manager. Smoltz's uniform number - to Children's Miracle Network. To Phenix City 1, led by restaurant manager Henry date, more than $3,000 has been raised. Kelley, broke three records: dinner on July 1 with As part of the campaign, Smoltz will make several $2,959, record day on July 1 with $6,831 and record appearances at Krystal restaurants. He will also attend week July 3 with $35,344. several CMN Fan Nights to meet children affiliated with CMN and their parents and sign autographs. The Macon 7 broke breakfast sales on July 2 with $1,411 children receive t-shirts, hats and dinner as well as in sales. Allan Huntley is the restaurantmanager . tickets to the baseball game. Would you like to see your restaurant here? Send your record-breakers to the Gazer. Children fly Anniversaries The following employees are celebrating major anniversa­ to Krystal ries with the company in August. Congratulations! 25 years rystal helps children experience the joy of flyinga s a major Lucy Tyres DAY-03 8/05 Ksponsor of the Child Flight program. Child Flight allows children from various agencies such as 20 years Girls Inc., Boys Club, YMCA and Big Brothers and Big Sisters to Crystal Wooten AUG-05 08/15 fly to another city and enjoy a day of activities. Flights were Mary Moss CTV-01 08/26 scheduled for every Saturday in July with destinations to Atlanta Regina Davis MNT-02 08/28 and Nashville. In Atlanta, participants spend the morning at the Eula Hogsett JCM-04 zoo, have lunch at Atlanta 10 and enjoy the afternoon at Six 08/29 Flags. Participants flying to Nashville attend the zoo and the Opryland theme park and eat lunch at Nashville 23. The children not only receive a free meal from Krystal, but also 15 years t-shirts, hats and Koolers. Dick Beairsto Data Processing 08/16 "For most of the children, this is their one and only time on an airplane, so it is really a unique experience for them," said Hugh 10 years Davis, who coordinates the flights."I t broadens the experience of the children." Gina Williams NSH-C 08/08 Phyllis Mescon of Girl's Inc. said Child Flight is an invaluable Toni Doster CHN-N 08/16 program. "This is one of the best programs we have the opportu­ Lisa Phillips ATL-31 08/21 nity to participate in," she said. 'The girls love it. It is testimony Mary Wilson WRG-02 08/23 to the fact that if you are enjoying something, you are learning Corine Moran MAC-06 08/24 from it" Elizabeth Pierce NSH-01 08/27 The Child Flight program has been serving children in the Cheryl Flood JAX-09 08/29 Chattanooga and North area for seven years. "Krystal has Evelyn Scott SAV-04 08/30 been with us as a sponsor from the start," Hugh said. "The Krystal Louise Earl NSH-03 08/31 restaurants have been extremely hospitable when the children have come in for lunch. Many times the restaurant managers rearrange 5 years I then- Burley Scott CTV-01 08/01 schedules Regina Stokes ATL-43 08/01 and make Linda Reese AUB-02 08/04 m it a point to Mischa Hayes CAL-01 08/06 be there. Tracy Dillard ORL-06 08/07 •n The Utile Thomas Johnson OCA-01 08/07 : extras Kimberlie Knight CHN-05 08/08 Krystal Fred Litteral ATL-47 08/09 puts into Shelia Thomas ATL-08 08/09 this Jacqueline McGhee MFS-06 08/10 program Virginia Gregory BGK-01 08/11 make it a more Thomas Brooks GRF-01 08/15 enriching Earleen Freeman AUG-05 08/18 experience Louise Reid MBL-02 08/19 for the Tara Ford COL-03 08/21 children." Frankia Kimbrough BIR-01 08/25 Jonnie Dickerson JCM-06 08/28 Linda Moore MAC-07 08/28 Participants in theChild Flight program enjoy a meal Wycliff Allen JAX-09 08/31 at Krystal. 7 Mail call Dear Rody, Greetings! I just wanted to pass along a couple of Dear Krystal, "atta boys" to you ... It never hurts to let Too often in this fast someone know when they paced society we fall to take do something right. the time to express apprecia­ I recently visited my Dear Krystal, tion when it is due. husband In Virginia. We Last Saturday, as I wearily were talking to a cashier I would like to com­ stopped for a Krystal at the at the grocery store when mend one of your employ­ Oasis (Hamilton Place MalL she told us of plans to ees, Mr. Terry Murray Chattanooga 14), I was vacation in Tennessee. (Atlanta 37). On May 27, pleasantly greeted by one of She can't wait to get I took my mother who is your employees, Kay Wong. there because she and her 87 and lives In a nursing She was courteous, profes­ husband love those "little home to the Krystal for sional, friendly and her square burgers" at a overall demeanor made my place called Krystal. dinner. This was the day brighter. second time she had been Yeah, team! out since January and Ms. Wong Is certainly to Being a military wife both times asked me to be recognized as an excep­ (especially being a take her to the Krystal. tional representative of your submariner's wife) has However, as I was helping organization. made me aware of the her out of the car, she difficulties Involved In became weak and had 8incerely, being separated from difficulty maintaining her family, friends and balance. Mr. Murray and Betty Powell familiar places. I want to another employee came tell you how much it out and offered their helps me to Just drive by assistance to get her the Krystals here in inside. She did not think 8ummerville or In she could walk that far, Charleston. In an instant, so I left her in the car I can go from lonely and and went to purchase homesick to having sweet hamburgers for her and memories of visiting some to take back to her Krystal with my grandfa­ roommate. ther as a little girl. I appreciated Mr. And it's not just mel Murray's response to my Dear Ken Horton, The people in the military dilemma and his helpful­ seek out "home things." ness helped to provide a Thank you so much for Krystal Is helping them positive outcome. He even your support of the Miss hang in there. gave the "dear old ladles" Georgia Pageant. Your Once I get our house a Moon Pie on the house. donation truly hit the spot. It sold, and can again live His cheerfulness and was extremely generous and In the same city as my responsible way he thoughtful. It is people like husband, I'll have to take handled the situation was you that make this system a up Moon Pies or some­ most appreciated. success. thing ... I didn't see any Krystals in Virginia. Sincerely, Many thanks, Best Wishes, Martha Kalember Carrie Ann Chapran Miss Reinhardt College Anne Allen Hannah

Ken Horton is area managerfor Columbus South. Restaurants in his area supported the Miss Georgia pageant.

8 Natural disaster Customer service It seems whenever a commu­ nity faces a crisis of any kind, spotlight Krystal restaurants are there to lend a helping hand. In July, remnants of Tropical Storm Alberto hit the panhandle of Florida and southern Georgia and , leaving water Kay Wong, restaurantmanage r at Chattanooga 14 in Hamilton and wind damage behind. Place Mall, takes pride in providing her customers with good Flash flooding in Albany service. Regulars, mall walkers and shoppers alike have experi­ and Macon, Georgia left enced her special brand of customer service. She always has a portions of Interstate 75 closed. smile and bit of conversation to make their day a little brighter. "I feel attached to my customers," she says. "I always try to Krystal restaurants in Albany donated Macon was completely food to homeless flood victims. Pic­ isolated, with all roads leading make our customers feel special, to make an impact. When that tured above are Robert Vincent and to and from impassable. Rains customer leaves, they have Shona Daniels (back row), assistant continued and thousands were got to leave with a smile. managers at Albany 2, and Red Cross evacuated and several lost their When they do, I know volunteer workers. lives in what is being called that I'm doing my job." south Georgia's largest natural As Kay looks around disaster. the food court at all of her In Pensacola, restaurants donated food to the American Red competition, she feels Cross to feed emergency workers and those displaced by Tropical honored customers choose Storm Alberto. "It was great that we could help out," said Patty Krystal. "I am thankful Robinson, RM at Pensacola 2. "It always makes you feel good to they choose our restaurant do something for someone else." instead of one of the many Albany restaurants provided two meals a day of 500 Krystals others," she says, "so I and 500 to homeless flood victims. "We wanted to do want to show them how anything we could to help," said Linda Mitchell, area manager. Kay Wong, right, poses with Charlotte much I appreciate them. I "It was really sad, all of the destruction and people left homeless. Williams, a shift leader at CHN-14. want them to know they I've never seen anything like it." made the right choice." Luckily, the Albany restaurants did not sustain any water Making customers feel appreciated includes several things, but damage, but due to curfews imposed by the city, the restaurants most importantly, a smile, eye contact, sincerity and hospitality. were closed several days and then open for limited hours. Be­ "Never be mechanical," Kay says. cause of the flooding, some employees could not get to work and A large part of providing good customer service, of course, is others were left homeless. Linda began a donation drive so these delivering a quality product in a timelymanner . "I don't like to employees would have clothes to wear. make a customer wait," Kay says. "If they do have to wait, I try to "I'm just real proud of my employees," Linda said. "They were give them a smile and a word or two so they don't mind as much. really enthused that they could help other people. Preparing 1,000 If customers stand there and we ignore them, then they will leave. Krystals a day was no easy task." We have to show we care about them and want their business." Ironically, with all of the flooding, Macon suffered a water Attitude is everything. "A good attitude makes you successful at shortage. A nearby river flooded the water treatment plant and whatever you do," Kay says. Always leave all personal problems contaminated the drinking water. Restaurants used distilled water behind you when you come to work. "Sometimes you take it to the to cook products and served customers canned drinks. Water was customer, without even meaning to," Kay says. not restored to the city until several weeks later. Kay has been with Krystal for seven years. She started as an Macon restaurants donated food to the Salvation Army and assistant restaurant manager and became restaurant manager at local missions. "Everybody did real well handling the situation," Chattanooga 14 in May of this year. said Danny Traweek, area manager. Chapters of the Red Cross and Salvation Army as well as other organizations sent letters of thanks to Krystal restaurants.'Than k Do you know someone who provides our customers with great you for making a difference," wrote Michael J. Wierzbicki, service? Someone who goes the extra mile and keeps customers Pensacola American Red Cross, "You are a remarkable example coming back time and time again? Send their name and location of the American Red Cross motto, neighbor helping neighbor." to the Gazer and we'll feature them in an upcoming issue. Staff notes

David in 1989 as a He joined Krystal in 1990 and served as restaurant restaurant manager at Nashville 5, 13 and Voyles has manager. He 21. While restaurant manager at Nashville been promoted to was restaurant 5, Michael certified the restaurant. the position of manager at Michael has 13 years of experience in area manager of Albany 1, which the industry. He previously Memphis-North won the 6th worked for and Chuck E in District N-7. place Krystal of Cheese as a restaurant manager. David joined the Year award in 1991. Later he moved to Michael and his wife, Linnette, have a Krystal in 1990, Albany 2, which was certified as a training daughter, Kayla. with three years of experience in the fast restaurant. food industry. He served in the military Before coming to Krystal, Al was a from 1983-1987. restaurant manager for Hungry Jack's. Bob David has served as a franchise opening Al and his wife Suzanne have one son, area manager in Charleston, opening the Brad. Fowler has first three Kwiks. In 1992 he became a been promoted restaurant manager for the first full service to the position of n restaurant in Charleston. Within five Ken franchise field months, it became a certified training consultant in the f restaurant. David was then promoted to Nicastro has South region. field training manager for franchise and been promoted to Bob joined the company-owned restaurants in the Atlanta the position of area Krystal Com­ area. manager of Or­ pany four years * m David and his wife, Lisa, have two lando-A in District ago as restaurant manager at Atlanta 23, daughters, Lauren and Lynsey, and one which he certified as a training restaurant. son, Ridge. Ken came to He was then promoted to field training Krystal in 1992 as manager and later to area manager. In an assistant restau- : these positions, he helped open both Jim rant manager and company and franchise restaurants. was promoted to restaurant manager of Previously, Bob served 20 years in the White has Orlando 4 several months later. Most Air Force, retiring with the rank of been promoted recently, Ken was field training manager colonel. He was also a total quality to field training in District S-5. management consultant. manager, Prior to Krystal, Ken worked in restau­ Bob and his wife, who live in Atlanta, District N-7. rant management at Roy Rogers and have three children. Jim came to Hardee's. Krystal in 1993. After completing his Ken is married with three daughters, training, Jim worked in several restaurants Lindsey, Theresa and Michelle. Chantele Edwards has in the Knoxville district He had been joined assigned to Knoxville 3, which is a Krystal as training restaurant. Michael Holland has been mailroom Jim has several years of experience in promoted to clerk. the restaurant business as a multi-unit area manager supervisor. Chantele of Memphis - previously Central in worked at District N-7. &r Tracks and Al ASITIUS has been promoted to Michael was attended area manager of Atlanta-East B in District most recently classes at S-7. field training Chatta­ Most recently, Al was a field training i manager in nooga State manager in district S-7. He joined Krystal District N-7. Technical Community College. 10 Jill—I People r.?m i***^

Mike Bass, vice president of administration, celebrates his James Ruffner, restaurant manager at Priscilla Harrity (right), production 15 year anniversary. Presenting Mike with his award are, Daytona 3, receives his bonus check for leader at Jacksonville!), receives her from left to right, Rody Davenport, IV, Jim Ventura and Carl the first quarter of 1994 from Bill Algeo, one year pin from Cheryl Flood, res­ Long. area manager. taurant manager.

Michelle Chambers (right), Q.S.C. specialist at Phe- Barbara Griffin (left) shows off the Krys­ Jerry Scott, regional vice president, pre­ nix City 1, receives her five year award from Liz tal jacket she received for her outstand­ sents Vicki Ford, district manager S-VI, with Jefferson, shift leader, and Felton Elliott, assistant ing support of CMN from Cheryl Flood, her 10 year anniversary award. restaurant manager. RM. Barbarais a service leader at JAX-09.

-JT>'*'

Bill Algeo, area manager, presents Burley Scott (center), a Q.S.C. specialist at Mary Loiselle, restaurant manager MontezWomblefrom CHN-OS was misidentified Carters ville 1, receives her five-year service at Daytona 2, with a bonus check in the last issue of the Gazer. Our apologies to award from Tom Grantham, area manager, for the first quarter of 1994. Montez. and Woody Reilly, restaurant manager. 11 Mary Moss More people celebrating 20 years

:;«s

Good Whale Mary Moss (center) celebrates 20 years with Krystal In August. Mary is a shift leader at Carters ville 1. Presenting sightings Mary with her service award are Tom Grantham, area manager, and Woody Reilly, restaurant manager.

Albany 2 presented a cake declaring "We are the good whales" during the District Car wash South IV officers tour. The themeof the tourwas "Good Whales." Pictured are, from left to right, Jerry Scott, re­ Mike Wilkes (left), dis­ gional vice president, Mark trict manager, do­ Morey, restaurant manager, nates $10 to Ruby and Shona Daniels, assistant McGee, assistant res- restaurant manager. taurant manager, Cheryl Hill, shift leader, and Tonya Harris, Q.S.C. spe­ cialist. Memphis 10 raised $84 during its CMN carwash.

Managers at Macon 3 re­ cently presented "Good Daytona 1 crew mem­ Whale" neckties to Rody bers and managers con­ Davenport IV, president, and ducted a car wash on Phil McNeely, vice president Win»&>* * June 5 to raise money of real estate/construction. for CMN. They earned Pictured are, from left to over $75 in just two right, Tod Portes, Phil hours, while the CMN McNeely, Lisa Dinkins, Rody 3 telethon was in and David Martin. •_. •• H8t progress. Pictured above are Ed Kraher, as­ : : ::«::""'"" '" sistant restaurant manger, and crew members Sylvia Strozonska, Doris Gotschlag and Lisa Bates.

12 For Your Information

Listed below are the latest company Krystals with the purchase of a large fry projects: and large . "^ 39 cent Krystals - During the I ™ J month of August, four markets XL drink - The Knoxville will be testing a 39 cent Krystal CD market is currenUy testing a XL promotion. The Nashville and Savan­ drink. This drink, which nah markets will be testing the 39 cent complements our XL burgers and fries, Krystals with no other purchase is 44 ounces. necessary. Jackson, and Orlando, Florida will sell 39 cent

Suggestions, please

Why aren't you in this issue of the Gazer! If you have any photos, story ideas or suggestions, send them in! This is your newsletter and we want you to be involved! Materials should be sent to The Krystal Gazer, Training Department, The Krystal Building, One Union Square, Chatta­ nooga, TN 37402. If you want to call in a story idea or suggestion, call 1-800-458-5841 and ask for Beth Hicks, editor of the Gazer. What makes a good story idea? Anything you find interesting. XL Fries More than likely if you are interested, others will be, too. Don't worry about writing the article or doing any interviewing - we will do the legwork for you. Just give us the idea, and we'll be sure you get credit when the article runs. L fries are coming! Krystal will begin selling an XL Submissions of photos, original artwork and written material serving of our hot and tasty fries in the weeks ahead. are welcomed. If you would like the items returned, that can be XThis size is similar to some of our competitor's "super size" fries, but a much better value at $1.29. arranged, too. Don't forget that we will have ongoing features, such as the The new XL fry carton will hold 8 ounces of . The customer service spotlight and grill experts series, in upcoming graphics on the packaging will be similar to the XL burger issues. Start thinking about who you would like to nominate. graphics. The Gazer will also be sponsoring contests in the issues ahead The XL fries will be a gradual roll-out due to the new XL that are sure to be a lot of fun. Stay tuned for more information. burger tine and chicken , and the company's focus on We look forward to hearing from you! Krystal Pride. Implementation of the new size should be complete by September 1. Marketing will provide materials later to help merchandise the XL fries.

13 Franchise Headlines Sumter, opens

udy Garner and Richard Parnell The neighboring and Burger a contest that gauged how crazy people report strong sales at their full King are learning about Krystal cravings. would go for Krystal. Customers also Jservice restaurant in Sumter, South Their parking lots have turned into registered for a free weekend at the Crystal Carolina. The Krystal opened July 18. overflow parking lots for the Krystal. So Sands Resort in Hilton Head, South "The restaurant is doing great," Richard many customers want to try the new Carolina. said. "The opening went very well. restaurant, parking is limited. One man Now that Sumter is open, Richard is Everyone in Sumter is coming out They saw all of the traffic in the Pizza Hut focusing his attention on developing nine are curious to see what Krystal is all parking lot and decided to check it out, but more Krystal restaurants. Next in his sites about." when he walked into the restaurant, it was is Orangeburg, South Carolina, which is The Sumter restaurant, a Mrs. Winner's empty. "The man said Pizza Hut looked projected to begin construction in August. conversion, is Krystal's second franchise like a ghost town," Richard said. "He was "We're just taking it one restaurant at a in South Carolina. Pilot Oil has a location curious so he made his way to Krystal and time," Richard said. in Florence, South Carolina. found that's where all the people were." Most customers in Sumter are new to Richard said he is impressed by his the Krystal experience. "Many of them are restaurant team and proud of their perfor­ trying Krystals for the first time and liking mance during the hectic first few weeks of them, too," Richard said. business. The management staff includes One recruit from the local Air Force Brenda Mabie, restaurant manager; Scott base was in the restaurant at least seven Williams and Danell Scott, assistant times in the first four days, bringing in his restaurant managers; and Shirley Ford, buddies. "People just can't get enough of Sharon Elzy, Mary Duvall and Harry those Krystals," Richard said. "Sumter is McCloud, shift leaders. learning that Krystal is like a religion - The Sumter Krystal celebrated its grand you have got to have it." opening July 30. Fox TV was there as well Sumter has a very strong lunch and as Looney Tunes characters Bugs Bunny dinner, Richard reports, but he expects and the Tasmanian Devil. A local radio breakfast to pick up as well. "Breakfast is station broadcast from the restaurant and T'TTOlirTfffM Richard Parnell poses with cartoon characters starting to build as people learn more customers competed in an eating contest. and little Krystal fans at the Sumter grand open­ about us," he said. Those customers that dared participated in ing.

Company and franchise newsletters combine Quotables

The Franchise Bulletin, previously should be sent to The Krystal Gazer, Life is either a daring adven­ published monthly, has been combined Training Department, The Krystal Build­ ture or nothing. To keep our with the company newsletter, The Krystal ing, One Union Square, Chattanooga, TN faces toward change and behave Gazer. The new Gazer will be 16 pages 37402. like free spirits in the presence of packed with articles and photos of interest fate is strength undefeatable. to everyone. Information about franchise openings, - Helen Keller signings and other pertinent topics will be featured in the Franchise Headlines section. Submissions of photos, story ideas and suggestions are requested. Materials

14 Franchise Headlines Franchise news Franchise w

Construction. The following sites are under construction in Shopper Report August Vicksburg, Mississippi (Steven Smith, J.O. Smith, Agnes Slaughter, Mary Slaughter, Demetria Strong); Collierville, Congratulations to the restaurants with 90%+ Pride Tennessee (Smith & Web Management, Inc.); Panama City, Shopper scores in June. Florida #2 (K&W Foods, Inc.); Bartlett, Tennessee (F&L Enter­ prises, Inc.); Winder, Georgia (New Capital Dimensions, Inc.); London, (Mountainvew Enterprises, Inc.) and Bayonet Ft. Walton Beach, FL 103.5 Point, Florida (J.C. Classics, Inc.). Hopkinsville, Kentucky 100.5 Signings. Dr. John Boyer and Mr. Damon Hale were recently Martinez, Georgia 99.5 awarded a multi-unit franchise agreement for the Atlanta, Georgia Brevard County, Florida #2 99.0 ADI. Newnan, Georgia 98.5 Dublin, Georgia 98.0 Andy Dulin Poplar Bluff, Missouri 98.0 fX IP\ and Jody Vitale Gainesville, Georgia 97.5 were awarded a Dallas, Georgia 96.5 multi-unit Jacksonville, Florida 96.5 franchise Douglas, Georgia 96.0 agreement for Johnson City, Tennessee 95.5 Belmont, Carbondale, Illinois 95.5 Gastonia and Austell, Georgia 95.0 Mecklenburg Somerset, Kentucky 95.0 County, North Carolina. Dyersburg, Tennessee 93.5 Pictured at the Milledgeville, Georgia 93.5 signing are, Florence, South Carolina 93.5 from left to Hinesville, Georgia 92.5 right, Steve Williams, franchise field consultant; Bruce Bloom, Lebanon, Tennessee 92.5 vice president of development; franchisees Andy Dulin and Jody Panama City, Florida 92.5 Vitale; and Bill Fort, franchise development. Stockbridge, Georgia 92.0 Crossville, Tennessee 91.5 Site Acceptance. The Real Estate Site Acceptance Committee Kingsport, Tennessee 91.0 recently accepted sites in Norton, Virginia and Neon, Kentucky (E. Wendell Barnette and William D. Childers); and Paducah, Selma, Alabama 91.0 Kentucky (E&D Foods, Inc.). -x Statesboro, Georgia 91.0 Meridian, Mississippi 90.0 Projected Openings. Panama City, Florida #2 is projected to open August 23; Vicksburg, Mississippi is projected to open August 29; and Collierville, Tennessee and London, Kentucky is projected to open September 12.

June June Kwik Sales leader Full-Size Sales leader Stockbridge, Georgia Panama City, Florida New Capital Dimensions, Inc. K & W Foods, Inc.

15 Pride Shoppers thank

. Brian at Knoxville 7 - Thank you for making my trip to Elaine at Tifton 1 - Thank you very much for making my visit Krystal so pleasant You were friendly and courteous and I truly to the Krystal Company so pleasant. You were very friendly and appreciate it. courteous and I truly appreciate it. Meesha at Pensacola 1 - It was obvious that all your guests Clara at Kimball 1 -1 wanted to thank you for the polite and appreciated the personal touches and friendliness you offered with courteous service I received at your restaurant at lunch time. You your order taking. showed genuine concern for all the guests. Tequila at Atlanta 9 - Thank you for the friendly service. Your Ms. Yates at McMinnville 1 - Thank you for the perfect visit. smile and positive eye contact made an excellent impression. Service time and food quality were particularly outstanding. Marilyn at Atlanta 5-1 was impressed with the professional Jim at Tullahoma 1 - Thank you for the friendly service you and efficient service you gave. gave me. Though mechanics weren't perfect, your friendliness Mike at Jacksonville 16 - You made up the difference. appeared to be focused on your work and Connie at Columbus 3 - Your service dedicated to quick and courteous service. was not only professional, but very warm Keep up the good job! and friendly. Great job! Cindi at Orlando 7 - Thank you very Cindy at Atlanta 2 - Thank you very much for the great service during my much for the great service you extended to recent visit. Your pleasant attitude was me while I was in your restaurant. You refreshing to see. made me feel welcome and I truly appreci­ Freddy at Orlando 6 - You were very ate it. friendly, courteous and sincere. Your Sherri at Savannah 2 - Thank you for enthusiasm, smiles and great eye contact making me feel so welcome while I was in your made this guest feel appreciated. restaurant You were very friendly and gave me great Staff at Lake City 1 - Congratulations service and I truly appreciate it. on your perfect score of 110! I was very Barbara at Nashville 15 - Thank you for the impressed with the efficient and friendly courteous and attentive service during my recent service. Great job LCF-01! visit. Service was fast and the food was good. Tremeka at Memphis 8 - Your Teresa at Athens 2 - You were so friendly and pleasant personality and enthusiasm on attentive. Your sincere "thank you" and "good-bye" the job was great to see. You made a made me feel very appreciated. definite positive impression. Michelle at Marietta 4 -1 found your service to be wonderful. Candace and Melissa at Oak Ridge 1 - Your pleasant smile The smiles and the sincerity in your voice were appreciated. You and courteous manner really impressed me. Your service is to be are to be commended on such a finejob . commended. You both were doing a great job. Keep up the good Keely at Brevard County 1 - You did a superb job when I work. visited your restaurant. It would be hard to top the level of service Demetris at Albany 1 - Thank you for the outstanding service you gave. you gave me on June 22. Your professionalism was exceptional. Cathy and staff at Ft. Walton 1 - Congratulations on your Leroy at Gadsden 1 -1 want to thank you and let you know perfect score. Cathy, you did a super job. You were genuinely how much I enjoyed your service during a recent visit. Your friendly and made me feel very appreciated. The food was terrific. efforts stood out above the rest. It was definitely an A++ visit. Great job everybody! Keep up the Jeannie at Oak Ridge 1 - Thank you for the great service you terrific work. extended to me while I was in your restaurant. You were friendly Staff at Morristown 1- MOR-01 did an effective job of and courteous and I truly appreciate it. delivering speedy, but friendly service and top quality food Ms. Thorn at Huntsville 5 - Thank you for the outstanding products. I am sure other guests were very impressed with the way service. Every aspect of guest service was flawless. this operation ran. Keep up the good work. Patricia at Athens 1 -1 visited your restaurant on Saturday and Terri at Anniston 1 - Thank you very much for making my found your service to be wonderful. The smiles and enthusiasm trip to the Krystal Company so pleasant. You were friendly and you showed were great. courteous and I truly appreciate it. Shuida at Clarksville 1 -1 was quite pleased by the service I Staff at Martinez 1 - Congratulations on your perfect score of received there. Your smiles and the attentiveness you showed 110! Every aspect of the visit was fantastic. Keep up the great toward me made me feel very appreciated. work.

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