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Final Program WEDNESDAY, OCTOBER 5, 2016 // Colorado Convention Center // DENVER , CO FINAL PROGRAM 8:00 am Registration Desk Open with 12:00 pm – 1:30 pm Luncheon and Featured CDO Speaker Continental Breakfast Room 702 700 Corridor Learn from a leading Chief Development Officer about what single biggest 8:30 am – 9:15 am Welcome & Roundtable Discussions change they made to their development program in the past year. What has Room 703 been successful? What new programs have they implemented that have made a significant difference? What is the measurable result? Sit at a roundtable with fellow franchise executives for informal discussions on topics focused around franchise development. Get direct feedback on Speaker: Michael Nolan, President & CEO, Smashburger (formerly issues that are important to you. Executive Vice President and Chief Development Officer, Smashburger) 1. How to Choose a Funding Partner That Fits Your Brand – 1:45 pm – 2:30 pm Sales Compliance Update Rocco Fiorentino, CFE, President & CEO, Benetrends Financial Room 703 2. Best Practices for Expanding Internationally – Alan Greenfield, Learn the latest on hot cases and issues that directly impact sales Shareholder, Greenberg Traurig, LLP development. Discussions will include different scenarios and how their 3. Best Practices for Supply Agreements – David Katalinas, Partner, outcome affects sales. Moye White LLP Speakers: Alan Greenfield, Shareholder, Greenberg Traurig, LLP; 4. Maximizing Profitability of Locations and Territories – Mike Mack, Christine Johnson, General Counsel, Dickey’s Barbecue Restaurants, Inc. CEO, Fract 5. Lead Flow & Tracking – How to Adapt Your Tactics to Changes 2:30 pm – 2:45 pm Refreshment and Networking Break in Buying Behavior – Jon Carlston, CFE, Senior Solutions Engineer, 700 Corridor Foyer FranConnect 6. Effective use of Franchise Expos – Tom Portesy, President & CEO, 2:45 pm – 4:00 pm Mystery Shopping – What’s in Your MFV Expositions Franchise Development Website and Is It Working for You? 7. Using PR and Marketing to Create Leads – Brad Fishman, CFE, Room 703 CEO, Fishman PR Three franchise development websites will be identified in advance of the 9:30 am – 10:15 am CEO Presentation program and evaluated. During the seminar our experts will discuss what Room 703 they found. What’s the good, the bad and the ugly? What does the facilitator recommend should be changed? Hear from a franchisor CEO about their sales program and learn tangible strategies you can use in your own system. Because these seminars take Speaker: Jon Carlston, CFE, Senior Solutions Engineer, FranConnect place in an intimate environment, you’ll have an opportunity to ask questions and interact with top-level CEO’s who can provide you with the detailed 4:00 pm Closing Remarks and Adjournment information you need to ensure continued success. Speaker: Jonathan Barnett, President & CEO, Oxi Fresh Franchising Co. Thank you to our sponsors: 10:15 am – 10:45 am Refreshment and Networking Break 700 Corridor 10:45 am – 12:00 pm Team Exercise/Case Study Room 703 You will work in teams of 8-10 people with a team leader on the following Case Study: You have a budget of $150,000 to put towards your lead generation program. Outline specific strategies/tools for how you would spend it. As a team you will come up with the best options to meet your lead generation goals. TEAM LEADERS INCLUDE: Ralph Yarusso, CFE, SVP Franchise Development & Operations, Grease Monkey International, Inc.; Brooks Speirs, Director of Franchise Sales, Moe’s Southwest Grill; Krystal Conrad, Franchise Development Manager, Capriotti’s Sandwich Shop, Inc.; Heather Han-McManus, Manager, Franchise Marketing & PR, Expedia® CruiseShipCenters®,; Yona Smith, Franchise Development Marketing Manager, Homewatch CareGivers International; Renuka Salinger, Director, Business Development, Camp Bow Wow; Alex Samios, Vice President, Franchise Development, Dogtopia Enterprises, LLC KEYNOTE SPEAKERS Join your colleagues in Austin this October 26-27 to learn about the latest trends in digital marketing! #FranTech is the only conference for marketing, communications, and information technology professionals to get together and learn to attract customers and franchise prospects. You’ll also find out how to use today’s tools for payoffs tomorrow. ANDERS SORMAN-NILSSON TARIQ FARID AZIZ HASHIM Register today at Founder & Creative Founder & CEO Managing Partner franchise.org/frantech! Director Edible Arrangements NRD Capital Thinque Knowledge is Power! Join us in jazzy New Orleans, LA this November 16-18 at the JW Marriott New Orleans for the International Franchise Association’s fourth annual Emerging Franchisor Conference. Designed for franchisors looking for leadership lessons to fuel their growth and take their brands to the next level, this conference is a must attend! You’ll leave with valuable information and insights from leading franchisors that you can bring back to your business to help you grow and succeed in the future. NOVEMBER 16-18, 2016 | NEW ORLEANS, LA Register today at franchise.org/emerging-franchisor-conference ARE YOU READY FOR THE BIGGEST FRANCHISE EVENT OF THE YEAR? HIS YE franchise.org/ifa2017 T AR EW ! N FREE POST- CONVENTION EMERGING FRANCHISOR BOOTCAMP! MORE DETAILS AT FRANCHISE. ORG/IFA2017.
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