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Demi-Permanent Conditioning Color Shade Chart

Contributing N B V NC NW NR R RO NO O GO G The Aura of Colaura Pigment LEVELS Neutral Blue Violet Neutral Cool Neutral Warm Neutral Red Red Red Orange Neutral Orange Orange Orange Gold + blue/violet brown + yellow/orange brown +orange

EXTRA YELLOW APPLICATION TECHNIQUES LIGHT WHITE BLONDE 10 Service Instructions Hair Type/Processing Note Application Enhancing, changing 1. Start with dry, or damp clean hair. FINE HAIR: 5-10 mins. at If hair is porous, dilute with Sparkle LIGHT Technique or increasing color intensity Divide into 4 sections. room temperature Clear Gloss within your color YELLOW formulation. BLONDE 9 Toning Pre-lightened hair 2. Apply Colaura Demi-Permanent to NORMAL HAIR: 5-15 mins. re-growth, taking 1/4 inch partings. at room temperature Blending or coloring YELLOW MEDIUM gray hair 3. Apply and fully saturate mid-shaft and RESISTANT: 5-20 mins. ends. Process as directed. with plastic cap check ORANGE BLONDE 8 8G Promise RETOUCH coverage. If needed Warm Gold Retouching Colaura 4. Rinse, shampoo and condition. process an additional Demi-Permanent Color 5 mins. (heat optional) Coming ORANGE DARK Retouching gray hair BLONDE 7 7O Spunk Light Refresh Refreshing mid-shaft 1. Shampoo hair twice with Organic ALL HAIR TYPES: 15 mins. and ends. Cleanse Shampoo. Divide into heat optional (heating will RED LIGHT Coming Coming Utilizing Colaura Semi- 4 sections. give a more intense color ORANGE BROWN 2. Apply Colaura Semi-Permanent from refreshing) 6 6NR Rapture 6R Rage 6RO Fury 6GO Solace Permanent Red Brown Deep Red Medium Red Orange Dark Golden Copper root to ends for full saturation. Color 3. Process as directed. ALL HAIR TYPES: process at 4. Emulsify rinse, shampoo and condition. room temperature 20 mins. RED MEDIUM BROWN 5 5N Calm 5O Vibe Correct Fill over-lightened hair Select the appropriate Colaura Demi Fill formulas should be approxi- demi Light Medium Brown Copper Permanent shade approximately one mately one level lighter than the Correct uneven, brassy or level lighter than the undertone of the desired color. RED DARK too vibrant results desired level. VIOLET BROWN Fill formulas must be warm. 4 4NW Essence 4G Unity Warm Brown Golden Brown Select appropriate tone and level to Example 8G Promise balance current results. Once completed apply your desired VIOLET DARKEST 3 shade, and process as normal. BROWN 3V Majestic 3NC Evolution 3NW Heritage 3NR Bliss 3NO Ambiance Deep Plum Darkest Brown Darkest Warm Brown Dark Red Brown Orange Brown GRAY COVERAGE FORMULATION & TIMING GUIDE BLUE NATURAL VIOLET BLACK 2 % of Gray/Timing Formulation Results 2NC Sanctuary Natural Black Gray 10-25% GRAY: 10-20 mins. with plastic cap Colaura Demi Levels 1-2 100% Coverage 10-20 mins. with plastic cap under a Coverage 50% GRAY: Colaura Semi Levels 1-2 BLUE BLACK preheated dryer, and 10-15 min. cool down Slight coverage with some 1 75% GRAY: N/A Or 1–1.5 levels darker than natural level blending 1B Secret 1NC Enigma Midnight Black Jet Black

Gray 25% GRAY: 10-20 mins. without heat Colaura Demi Levels 3 and higher Blend gray hair so that the gray Blending 50% GRAY: 10-20 mins. with plastic cap (dryer optional) Or same level or lighter than natural level strands appear highlighted. aura intensifiers Violet Aura Red Aura Orange Aura Gold Aura 75% GRAY: 10-30 mins. with plastic cap (dryer optional)

9-10 Semi-Permanent Conditioning Color Refreshers YELLOW

8 N B V NC NW NR R RO NO O GO G YELLOW-ORANGE YELLOW-GREEN LEVELS Neutral Blue Violet Neutral Cool Neutral Warm Neutral Red Red Red Orange Neutral Orange Orange Gold Orange Gold brown + blue/violet brown + yellow/orange brown +orange

7 7 Harmony ORANGE GREEN Warm Gold

6 Chimera Copper

6 COLOR 5 Passion RED-ORANGE BLUE-GREEN Deep Red WHEEL

4 Earth Medium Brown

5 1 3 Precision Desire RED BLUE Dark Warm Brown Wine Brown semi 2 Masque Natural Black 4 2 RED-VIOLET BLUE-VIOLET

1 Domination Blue Black 3 VIOLET

Swatches Client Consultation Mixing and processing Colaura Semi-Permanent Colaura Sparkle All swatches are full-strength formulas on level 10 hair. An essential element to any color service is to conduct Colaura Demi-Permanent Color is mixed in a 1:1 Ratio Colaura Semi-Permanent Color is a direct dye which Clear Gloss Colaura Demi-Permanent color, and Colaura Semi- a thorough consultation with the client. The following of Aura Energizer 5 or 8 Volume. Always mix in equal means there is no mixing involved. Standard timing is 25 Colaura Sparkle Clear Gloss is a high gloss clear demi Permanent color results will vary based on the level and factors are important to consider during the consultation: parts and use immediately. Standard timing is 5-20 minutes (dryer optional). For more intense results permanent that provides lasting shine and softness condition of hair to which it is applied. Minutes at room temperature. For longer lasting results process 25 minutes under a pre-heated dryer, without a I Texture can affect the color’s ability to penetrate to all hair types. It is ideal for clients who have lost their and excellent penetration on resistant hair process 15 plastic cap and allow 10 minutes cool down. natural sheen due to chemical services such as the hair shaft. Understanding the label minutes with plastic cap under a pre-heated warm Guidelines for gray hair. Relaxers, Permanent Wave, or over processed hair. I determines absorption and distribution of dryer. Remove cap and cool for 5 minutes. It may also be used to dilute any of the Demi- The level of deposit of Colaura Demi-Permanent Label Porosity color along the strand. Colaura Aura Intensifiers Permanent shades to create customized formulations Demi-Permanent color is HERITAGE described with the numbers 1, 2, DARKEST WARM BROWN Aura Energizer 8 Volume Colaura Aura Intensifiers is a concentrated pigment for your clients. 3NW I Elasticity helps decide if hair is strong enough to 3, 4, 5, 6, 7, and 8. The letters N, B, Utilize when hair is Resistant, Natural or Gray designed to be mixed into any formulation to add an Level 3 accept color. V, NC, NW, NR, R, RO, NO, O, GO, Neutral Warm intense color reflect. Available in four vibrant shades of Mixing is 1:1 ratio with the 5 volume Aura Energizer, and the processing time is 20 minutes at room temperature and G identify the 12 tonal fami- I Density helps determine the amount of product Aura Energizer 5 Volume Gold, Orange, Red, and Violet they allow for numerous Semi-Permanent Label with a plastic cap. lies. Colaura Semi-Permanent needed to cover all strands. Utilize on normal, chemically treated, and porous hair. combinations. Add desired Aura Intensifier shade as Color is described with first the PRECISION 25% of your formulation for best results. Processing time I dark brown I Chemical History must be examined closely. and developer choice will remain consistent to the name followed by the back- 3NW ground color then finally the level Level 3 Relaxers, Permanent Waving, previously color chart above. and tone. Neutral Warm treated hair, and Decolorizing will affect color McBride Research Laboratories Inc. selection and processing time. To insure accurate P.O. Box 360254 Decatur, GA 30035 S.A.M. results a strand test is recommended. 1(800) 535-8683 www.designessentials.com

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Safety Information Read Carefully and completely before use.

PRECAUTIONS CAUTION IMPORTANT: Alert your client that if any Haircolor products can cause an allergic reaction, I Keep out of the reach of children abnormal reactions such as redness, which in certain rare cases can be serious. To help burning, itching, swelling, skin abrasions, reduce the risk of an allergic reaction for you I This product may cause serious irritant, respiratory eruptions or irritations appear at or COLOR and your client, it is necessary to observe the following and/or allergic reactions in sensitive individuals around the test area or any place the precautions: product has come into contact with the I Avoid contact with eyes and skin (other than skin at any time up to a few days after the I CHART Before applying color, perform an allergy test on areas of application). If contact occurs, application, rinse with lukewarm water. your client 48 hours in advance, even if your immediately flush with water and seek medical Do not use this or any other haircolor client has previously used a haircolor product. attention if irritations occurs product until after consulting a physician. Allergies can develop or worsen suddenly, even though your client has been coloring his or her I If client wears contact lenses they should be IMMEDIATE REACTIONS: If any reactions, hair for some time. Therefore, you must always removed before rinsing eyes with water including breathing problems, tightening test 48 hours before each and every color of the chest, heart palpitations, lighthead- application. I Do not inhale or ingest edness, flushing, itching or bumps or swelling away from the place the product I Wear suitable gloves during preparation, I Prepare and use in well-ventilated area. If affected has come into contact with the skin occur application and rinsing of the product. by inhalation, move to fresh air. If symptoms during or shortly after application of the persist, seek medical attention allergy test or product, rinse immediately I DO NOT USE if your client has reacted to a with lukewarm water, discontinue use and haircolor product or your client has a sensitive or I If swallowed, call a physician, hospital emergency obtain medical attention immediately. damaged scalp. room or poison control center immediately. Alert the client not to use this or any other haircolor product again until after consult- I Induce vomiting only if recommended by ing a physician. ALLERGY TEST medical personnel.

1. With soap and water, wash an area the size of a quarter in the bend of the client’s elbow or behind USE ONLY AS DIRECTED: Allergy test is intended to identify skin reaction only; it will not necessarily predict the client’s ear. Pat dry with absorbent cotton. sensitization or irritation caused by inhalation.

2. Prepare a test solution by mixing 1 part of exact Colaura Demi shade or mixture of shades to be used with one part Aura Energizer Developer.

3. Apply mixture to the test area Please contact your 4. Let test spot dry. Do not cover or disturb for Design Essentials Distributor for products. 48 hours. If no reaction has occurred you are ready to color.

McBride Research Laboratories Inc. P.O. Box 360254 Decatur, GA 30035 S.A.M. 1(800) 535-8683 www.designessentials.com semiConditioning Hairdemi Color System