投稿類別：英文寫作類
篇名： The New Favorite Of Film Industry: Three-dimensional Film
作者： 鍾廷宇。國立草屯高級商工職業學校。應用外語科三年一班 楊凱婷。國立草屯高級商工職業學校。應用外語科三年一班 蔡佳樺。國立草屯高級商工職業學校。應用外語科三年一班
指導老師： 吳青坡老師
The New Favorite Of Film Industry: Three-dimensional Film
I. Introduction
A. Background of the Study
Films develop from sound films to technicolor. Nowadays, there is another breakthrough of movie-making technology ─ 3D movie. This technology brings another kind of visual impact on those who love to see movies. Although there were also 3D movies before, the manufacture technology of 3D movie was not mature yet. Therefore, it didn't cause much reaction from the audience. In recent years, the development of 3D movie becomes more and more prosperous. Though the 3D movie tickets are more expensive than the 2D movie’s, the audience is still willing to spend money enjoying a feast of 3D movie.
B. Motivation of the Study
More and more people tend to see 3D movies. But the 3D movie’s tickets are much more expensive than 2D movie’s. Why do they still want to see it? What motivate them to see it? 1. Describe the history and the development of 3D movies 2. To assay the key points of success of 3D films and the satisfaction of consumer 3. To offer some pieces of advice to the 3D Film
II. Methods
A. Literature Review
Our group collects various kinds of resource about 3D movies through newspapers, magazines, internet, and etc. Then we use SWOT method to analyze the advantages and disadvantage of 3D movies.
B. Questionnaires Survey
Our group uses 100 questionnaires to survey the customers' satisfaction about 3D movies then analyze the information cautiously.
100 questionnaires were distributed to students and teachers. Valid questionnaires were 10 from teacher and 90 from students; among these participants, 50 were females, and 50 were males.
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III. Findings
A. The development of 3D movies
3D movie is what we called three-dimensional film. Therefore, 3D movie refers that it can simulate the real dimension space.
Chart 1. The development of 3D movies Time The important events William Fleiss Green invented the first 3D film screening and watch device in the world. The two frame will be showed at the same times on the screen , the audiences could watch the movie through 3D glasses to get 1890 stereoscopic. Cumbersome and complex equipment, lack practical promotional, although having applied for a patent, but there were no movie theaters want to adopt it. Foley Derek‧Eugene Elvis invented the stereoscopic camera. 1900 It simulated human eye mechanism. With two 4.5am away from the lens. Movie "Buster" director Edwin S. Porter and William E. Waddell make 1915 an experiment on their red and greem stereoscopic movies. France , Lumiere Lumi started to use three-dimensional camera (equipped with two separated 1 3 / 4 feet of the lens) to shoot video. 1933 Louis Lumiere to 1895's "Train Stop" a copy of the film re-two, brushed the color of red and blue separately, using the method of complementary color to re-screen in 1934. Movie, "Bwana Devil" was the first 3D feature movie that feature 3D movie affection. The film also makes use of dual-projector while playing two rolls of 1952 film of complementary colors. With the audience wearing complementary colors glasses made of cardboard. It can make an affection of 3D image. Director Allan Silliphant and optical division Chris Condon co-invent a new 3D movie technique, called "Stereovision" 1970 It no longer needs two rolls of film on two projectors while broadcasting the movie and use one film and one projector. This breakthrough can reduce a lot of mistakes on the projectors
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while 50s. Documentary, "Transitions", which first used IMAX movie theater. The technology theory of IMAX 3D still take advantage of the 1986 parallax of the two eyes. Using two 2.5-inch away from showing the film in IMAX film projector simultaneously projected onto the screen. The movie "The Polar Express" is the first feature film that used IMAX 3D projection systems. Not only in IMAX 3D film history but also the entire 3D film history, It has played an important turning point in the history of 2004 the first and launched show, two kinds of 2D and IMAX 3D version of the film. Because before this film, the film-makers, box office considerations, always in a 2D version of the film after the launch of the next file IMAX 3D version The movie "Chicken Little " made by Disney is first used Digital 3D Cinema projection system. The film first step using computer graphics technology to 2005 produce their own CGI animation of 2D. In line with the digital 3D cinema distribution channels, Disney commissioned the "Star Wars" director George Lucas's Industrial Light and Magic to the original digitized 2D film to 3D stereoscopic processing. The movie "Avatar" became the 3D classic work of the movie history. 2009 This film used the 3D Fusion Camera system and a innovative shooting technique called Virtual Camera.
B. The key points of success of 3D films and the satisfaction of consumer
Chart 2. SWOT of 3D movies Strengths Virtual reality allows the viewer experiencing the situation personally Because of the technology developed as a new type of VR movie playback mode, consumers wear glasses and have a different visual experience. Add creative elements of innovation Different types of films gradually change into 3D movies, like The Polar Express, Avatar, Resident Evil Afterlife and so on. The more elements of innovation the more it can satisfy the consumer's preferences. Have diverse 3D movies
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Movie subject matter has become increasingly rich, not restrain on the science fiction movies, new movies has been non-stop to weed through the old to bring forth the new in recent years. Use new photo-taking tools With the technology advances, the photo-taking tools are also making progress, giving to the audience's senses with even better. Opportunities 3D movies are loved by consumers Because of 3D movie is a new type of movie revolution, different from the past ideas and excellent sound-surround ambiance. It is easy to catch the consumers' eyes. To promote the movie industry innovation Because of the progressive of 3D movies revolution, it brings not only the revolution of form but also brought along the idea of creative revolution. It's easy to correct the defect. The movie entrepreneurs can use the questionnaire to know what consumers need and the defects of 3D movies, they can easily correct these problems. To push forward the business opportunity of peripheral products With rise of 3D movies, the peripheral products of movies are sold better than movies. Weaknesses The photo-taking costs are expensive Movie entrepreneurs hope that 3D movies can become the pioneer in the industry, but because of the high cost and limited production, the 3D technology was restricted. In addition, 3D movies need to use special equipments, also 3D glasses are another cost. Traditional movies tickets' prices were higher than ever. Most of people think that the 3D movies tickets are too expensive. Therefore, if movie entrepreneurs can discount the ticket prices, meeting the special holiday, i believe that the consumers will be more acceptable to the new trend of 3D movies. The shortcomings of 3D glasses have not been improved completely. Wearing 3D glasses will make people feel uncomfortable. The news even used to report that it will make you have dim eyesight and the feeling of vomiting. Threats 3D movies' environment still need to be improved Some people think it's not convenient that they have to go to a larger cinema or where has better device. It means that 3D movies are not universalization so 3D movies' environment still have to be improved.
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3D movies industry compete closely Nowadays, more and more movies were be made into 3D special efficacy so if 3D movies industry want to attract consumers, they have to have better spots Consumers acceptance 3D movies have not been accepted by the public. Under all sorts of factor consideration, 3D movies sill have to be corrected.
C. Results of questionnaire analysis
Figure1 shows that about 65% of 35% people have seen 3Dmovies while about 35% of people haven’t seen 65% before. According to this, we can infer that 3D movies have caused some Yes No attractions to consumers.
Figure1. The percentage of having seen 3D movies
Figure2 shows that about 34% people who have seen 3D movies go to 34% the movie theater more often because 66% of 3D movies appearance and 66% of people do not go to the movie theater more often because of 3D movies Yes No appearance.
Figure2. The percentage of going to the movie theater
6% According to this figure, we can know that only about 6% of those who haven’t seen 3D movies go to the 94% movie theater more often and 94% of people don’t. Yes No
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Figure3. The percentage of going to the movie theater
3% 5%
27%
65%
Once to twice Three to four times Five to six times Seven times or above
Figure4. Frequency of going to see 3D movies in recent two years According to figure4, we can know that most of people didn’t see 3D movies very often so we also can infer that 3D movies haven’t gained all people’s favor.
8% Innovative 6% 24% Visual effect 6% A film review / reputation
11% Friends’ influence Advertisement 13% 32% The new trend No season
Figure5. Reasons of wanting to see 3D movies (Multiple choices) According to this figure, we can know that most of people go to see the 3D movies because of its visual effect.
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34% 32%
10% 24%
Lower ticket price Technology advancement Improve the environment, location Have better plots
Figure6. Attractive elements of going to the movie theater According to this, we can infer that consumers are still not satisfied with the tickets’ price, hoping the 3D movies’ technology can advance more. On the contrary, consumers are better satisfied with the environment and the location.
19% 34%
17%
30%
Lower ticket price Technology advancement Improve the environment, location Have better plots
Figure7. Attractive elements of going to the movie theater According to this, we can infer that most of consumers are not satisfied with the tickets’ price and hope the 3D movies’ technology can advance more. On the contrast, consumers are better satisfied with the environment and the location.
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10% 14% 39%
20% 17%
The expensive price of ticket Not interested Inconvenient（have to wear 3D glasses） Inconvenient（have to go to a bigger movie theater） Unsanitary environment
Figure8. Reasons of having not seen 3D movies According to this, we can know that the cinema operators can make a change that consumers needn’t wear the 3D glasses while they are seeing the 3D movies. And the cinema operators can make an effort lowering the tickets’ price.
D. Suggestion
3D technology has become one of mainstreams in movie industry in recent years. But consumers still are not satisfied with the 3D movies ticket prices. If 3D movie industry wants to be loved by consumers continually, we suggest that it should lower the ticket price. Furthermore, if 3D movies industry can invent a new type of 3D glasses, it may be more popular among people. In addition, the plot of the movie also affect whether consumers are willing to enter the cinema. It goes without saying that the plot should lead audiences into wonderland or people won't be interested in it no matter how good of its technology is.
IV. Conclusion
Nowadays, 3D movies industry is developing prosperously. Consumers have more choices of 3D movies. But because of 3D movies haven't been accepted by the public completely, they still have to be improved. Relatively, as long as improving the shortcomings which consumers are not satisfied with, there is no limit to 3D movies market in the future.
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Because most of people don't understand movies history, so we put some information in order and the readers can understand it quickly. Then we use the table of SWOT to clarify the strengths, opportunities, weaknesses and threats of 3D movies and use questionnaire as a further exploration tool.
When people accept the change of 3D movies, it can gradually replace the original movie at the box office. Presumably consumers are the beneficiaries of this whirlwind, watching 3D movies in the scientific and technological progress.
V. References
1、徐永煜（譯）。多媒體概論。台北縣：高立圖書。
2、張健（主編）。影視藝術欣賞。台北市：五南書局。
3、陳穎芃（2011）。好萊塢名導表態反 3D。2012 年 1 月 21 日，取自 http://news.chinatimes.com/2009Cti/Channel/Showbiz/showbiz-news-cnt/0,5020,100 103+122010080400049,00.html
4、潘立銘（2009）。3D 電影--過去、現在、未來。台灣電影筆記。2012 年 3 月 28 日。取自 http://movie.cca.gov.tw/files/15-1000-2644,c9-1.php
5、Andy Yang（2011）。癮科技談 3D（2008）。3D 技術應用－電影篇。2012 年 2 月 14 日，取自 http://chinese.engadget.com/2010/09/14/3d-08-3dmovie/
6、Itstaiho（2011）。動畫電影的未來--2D 與 3D 之爭？。2012 年 2 月 06 日，取自 http://life.fhl.net/Movies/cartoon/01.htm
VI. Appendix Questionnaire
Owing to the need of conducting the research of 3D movies, we need your help to fill out the questionnaire. Thank you for your help.
1.Gender： □ Male □ Female
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2.Age：□10~15 years old □16~20 years old □21~25 years old □26~30 years old □31~35 years old □36~40 years old □41~45 years old □46~50 years old
3. How often do you go to the movie theater in a year? □ once to twice □ three to four times □five to six times □ seven times or above
4. Have you ever seen 3D movies before？(If not, please skip to question number 8 ) □ Yes □ No
5. How many times did you use to see 3D movies in recent two years? □ Never □ once to twice □ three to four times □ five to six times □ seven times or above
6. What are the reasons you want to see 3D movies? (Multiple choices) □ No season □ Visual effect □ A film review / reputation □ Friends’ influence □ Innovative □ Advertisement □ The new trend □ Relatives’ influence
7. Do you go to the movie theater more often because of 3D movies appearance? □ Yes □ No
8. What are the 3D movie industry has to do that will attract you to go to the movie theater? □ Lower ticket price □ Technology advancement □ Improve the environment, location □ Have better plots
9. The reason why you never see 3D movies □ The expensive price of ticket □ Not interested □ Inconvenient（have to wear 3D glasses） □ Unsanitary environment □ Inconvenient（have to go to a bigger movie theater）
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