Findings in Sport, Hospitality, Entertainment, and Event Management 38 Analysis – Entertainment Disney, Netflix, and Amazon Oh My! An Analysis of Streaming Brand Competition and the Impact on the Future of Consumer Entertainment Cody T. Havard, Ph.D. The University of Memphis Abstract Cody T. Havard, Ph.D. is an associate professor of Sport Commerce, Director of Research, and Director of the Bureau of Sport and Leisure Commerce in the The current analysis paper discusses the impact of Kemmons Wilson School at The University of brands such as Disney, Netflix, Amazon, and others on Memphis. His research focuses on group member the growing streaming service space. In particular, behavior and how rivalry influences brand consumers comparisons and differences are identified between and supporters. Questions and comments can be various streaming brands, addressing how consumers directed to
[email protected]. and the brands are influenced by the relevant competition and rivalries. Additionally, the passage also discusses how the streaming competition among content providers may impact the future of consumer entertainment. Finally, additional work and analysis regarding streaming and its impact on consumer behavior is requested. Keywords: Entertainment, Streaming, Competition and Rivalry, Consumer Behavior, Straight-to-Consume Streaming Competition and Rivalry 39 Competition and Rivalry When Netflix launched their online streaming service in 20071, consumers were presented with a new Competition occurs when groups, whether consumer model in