University of Massachusetts Amherst ScholarWorks@UMass Amherst Doctoral Dissertations Dissertations and Theses April 2021 NATION BRAND, NATIONAL PRESTIGE, AND THE SOCIAL IMAGINARIES OF THE ADVANCED NATION IN SOUTH KOREA Jung-Yup Lee University of Massachusetts Amherst Follow this and additional works at: https://scholarworks.umass.edu/dissertations_2 Part of the Asian Studies Commons, Critical and Cultural Studies Commons, International and Intercultural Communication Commons, Journalism Studies Commons, Public Relations and Advertising Commons, and the Social Influence and oliticalP Communication Commons Recommended Citation Lee, Jung-Yup, "NATION BRAND, NATIONAL PRESTIGE, AND THE SOCIAL IMAGINARIES OF THE ADVANCED NATION IN SOUTH KOREA" (2021). Doctoral Dissertations. 2117. https://doi.org/10.7275/20453680 https://scholarworks.umass.edu/dissertations_2/2117 This Open Access Dissertation is brought to you for free and open access by the Dissertations and Theses at ScholarWorks@UMass Amherst. It has been accepted for inclusion in Doctoral Dissertations by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact
[email protected]. NATION BRAND, NATIONAL PRESTIGE, AND THE SOCIAL IMAGINARIES OF THE ADVANCED NATION IN SOUTH KOREA A Dissertation Presented by JUNG-YUP LEE Submitted to the Graduate School of the University of Massachusetts Amherst in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY February 2021 Department of Communication © Copyright by Jung-Yup Lee 2021 All Rights Reserved Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) NATION BRAND, NATIONAL PRESTIGE, AND THE SOCIAL IMAGINARIES OF THE ADVANCED NATION IN SOUTH KOREA A Dissertation Presented by JUNG-YUP LEE Approved as to style and content by: ______________________________________________ Henry Geddes, Chair ______________________________________________ Briankle Chang, Member ______________________________________________ Jina E.