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2014 Rockstar Energy Mayhem Festival

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2014 Rockstar Energy Mayhem Festival WIFI LOUNGE OPPORTUNITY CELL SERVICE IN DENSELY POPULATED AREAS IS ALWAYS A PROBLEM. AND WITH TODAYS DEMAND FOR CONTINUOUS CONNECTION TO SOCIAL MEDIA, WIFI IS NO LONGER A LUXURY, IT’S A NECESSITY. MAYHEM TOUR WIFI -FREE CONNECTION FOR UP TO 1000 PEOPLE AT A TIME -2-4 BRANDED CHARGING STATIONS. - DIGITAL ASSETS OF WIFI LANDING PAGE -ACTIVATION TABLES FOR BRAND/ CONSUMER ENGAGEMENT AND PRODUCT PLACEMENT. - BANNER SIGNAGE BRANDING THE ZONE. “VERIZON ZONE” “PEPSI ZONE” ETC. “IF YOU CANT TAKE A SELFIE AT A CONCERT AND UPLOAD IT IMMEDIATLY, DOES IT STILL COUNT AS BEING THERE?” - WALL STREET JOURNAL THE SKINNY 2014 ATTENDANCE: 301,159 NUMBER OF SHOWS: 25 AVGERAGE ATTENDACE: 12,046 LARGEST SHOW: 25,689 - SAN BERNARDINO, CA – SAN MANUEL AMP. 2014 ROCKSTAR ENERGY MAYHEM FESTIVAL WAS BACK AND BIGGER THAN EVER! COMPILING OVER 20 ARTISTS, EXTEREME SPORTS, 4 STAGES AND A FULLY Integrated FESTIVAL EXPERIENCE TO 25 Cities ACROSS NORTH AMERICA. ROLLING INTO ITS 8TH YEAR RMF IS PROMISING TO BE EVEN BIGGER! 2015 potential talent SLAYER Marilyn Manson DANZIG In this moment Butcher babies In flames wovenwar hatebreed The devil Ghost bc All shall perish wears Prada mesuggah 2015 potential markets 6.27 San bernardino,ca 7.11 Clarkston, mi 7.24 Burgettstown, pa 6.28 mountain view, ca 7.12 Tinley park, il 7.25 Scranton, pa 6.30 auburn, wa 7.14 Darien center, NY 7.26 Boston, ma 7.1 Boise, id 7.15 Toronto, on 7.28 charlotte, NC 7.3 phoenix, az 7.17 Camden, NJ 7.29 Atlanta, ga 7.4 Albuquerque, nm 7.18 Hartford, CT 7.30 Oklahoma city, ok 7.5 Denver, co 7.19 Bristow, va 8.1 Houston, TX 7.7 St. Louis, mo 7.21 Saratoga, NY 8.2 Dallas, TX 7.10 Noblesville, in 7.22 Holmdel, NJ the mayhem fan Average age 28 Male 58.7% Female 41.3% 26% of mayhem fans attend the festival every year regardless of the talent performing at rmf. 49.2% of the rmf consumers purchase their tickets as soon as they are on sale. 2014 mayhem partners THE ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL WOULD SIMPLY NOT BE POSSIBLE WITHOUT OUR AMAZING PARTNERS. THE BRANDS WHO PARTICIPATE TRULY CREATE THE LIFESTYLE ELEMENT AND THE OVERALL VIBE OF THE FESTIVAL THAT SETS RMF APART FROM OTHER FESTIVALS IN THE GENRE. AFTER SEVEN SUCCESSFUL YEARS ON THE ROAD, THE FESTIVAL CREATED BY OUR PARTNERS IS AS INTEGRAL TO THE CONSUMERS EXPERIENCE AS THE TALENT PERFORMING ON RMF. 2014 RMF HIGHLIGHTS • 82% OF RMF FANS SAY THEY WILL SUPPORT PARTNERS PRODUCTS AFTER SEEING THE BRAND AT RMF. • A MASSIVE 95.3% OF THE RMF FAN SAY THEY TAKE HOME AND USE BRAND PREMIUMS, PRODUCTS AND SAMPLES COLLECTED FROM THE BRANDS THROUGHOUT THE DAY AT RMF. • 44% OF FANS WILL RECOMMEND BRANDS TO FRIENDS BASED ON THE BRAND’S REPRESENTATION AT RMF. • 74% OF THE RMF CONSUMERS DRINK ROCKSTAR ENERGY DRINK AS THEIR PERFERRED ENERGY DRINK. 2014 RMF PARTNERS AIR NATIONAL GUARD, COLDCOCK HERBAL WHISKEY, F*CK CANCER, HEADRUSH, IAVA, IHOME, LEGATOR GUITARS, LIVING THE DREAM FOUNDATION, METAL INJECTION, PABST BLUE RIBBON, REVOLVER, ROADRUNNER RECORDS, ROCKSTAR ENERGY DRINK, SQUATCH, SUMERIAN RECORDS, TRUTH CAMPAIGN, US ARMY, VICTORY RECORDS, WARNER BROTHERS RECORDS, WET, YAMAHA , ZIPPO ENCORE, ZUUS MEDIA DIGITAL MEDIA WE STRIVE TO LEVERAGE OUR DIGITAL PRESENCE TO HELP ELEVATE OUR PARTNERS EXPERIENCES. E RMF WEBSITE • 892, 142 UNIQUE VISITORS • 1.6 MILLION PAGE VIEWS • 527,873 VISITS • 141,971 NEWSLETTER SUBSCRIBERS RMF SOCIAL MEDIA • 447,174 FB LIKES • 70.3K TWITTER FOLLOWERS • 38.4K INSTAGRAM FOLLOWERS • 12,165 YOUTUBE SUBSCRIBERS MOBILE APPS • 61,300 IPHONE DOWNLOADS • 4,817 android downloads • 36,243 sessions (new for 2014) Zuus mayhem channel • 306,600 unique visitors mayhem MEDIA The rockstar energy drink mayhem festival pr team works closely with local, regional and national partners to spread the mayhem... For support of the festival itself, our partners and the rmf artists! The number below represents print, online, television and radio media coverage. 2014 rmf media impressions 31,252,197,544 partnership opportunities • Onsite activation • Exclusive content creation • Sampling opportunities • Jumbotron integration • Couponing opportunities • Exclusive after party “metal • Retail opportunities mixers” opportunities • Artist partnerships • Tickets & hospitality • Digital partnerships • Assistance with activation and • Stage sponsorship planning • Category exclusivity .
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