6 > 9 FEBRUARY 2020 | BRUSSELS EXPO ADD REAL FRIENDS

ECOTOURISM DANCE & MUSIC AROUND THE WORLD ADVENTURE & SPORT HOW TO REACH THE BELGIAN MARKET EFFICIENTLY?

The Brussels Holiday Fair, with more than 350 exhibitors and 800 sub-exhibitors, is the national tourism fair in for more than 60 years.

A varied palette of destinations offers visitors a total range on the travel market. Far away or nearby, adventurous or cultural, gastronomic or sporty ... the exhibitors offer tailor-made travel advices for every customer.

Spread over 3 halls with a total surface of more than 30,000 sq.m., the Brussels Holiday Fair welcomes each year more than 100.000 visitors looking for inspiration.

In addition to a wide range of destinations, animations and themes provide the necessary atmosphere and cosiness.

2019 EDITION 2020 Current themes are put in the spotlight every year. On one hand, themes affecting both exhibitors and visitors. On the other hand, topics that provide fun, entertainment and offer the possibility for you as an exhibitor to focus even more on your destination DNA.

ECOTOURISM – SUSTAINABLE TOURISM Those who travel have an impact on the climate, however we all would like to continue traveling. For the edition 2020 we provide an ecovillage where we join the exhibitors who have their focus on and learn the visitors how to reduce their ecological footprint. Not by no longer travelling but by thinking how everyone can contribute to the climate, with small or big efforts.

DANCE & MUSIC AROUND THE WORLD Who says vacation, says atmosphere and cosiness. And how can you seduce the visitor better than with your typical music and dance ... from salsa to hip hop, from line dancing to the sirtaki ... let our visitors swing!

ADVENTURE & SPORTS The Belgian love sports and like to practice it during their holiday. Cycling, walking, swimming, mountain climbing, kayaking ... do you propose that kind of product or destination? Then you can’t miss at our coming edition!

BLOGGERS A conference room will be at your disposal at the next edition of the Brussels Holiday Fair. We will welcome here your bloggers, influencers or other globetrotters who are willing to share their travel stories with our visitors. Tips, advice, anecdotes, … Their pictures and best souvenirs will incite our visitors. Do you know bloggers with excellent knowlegde about your destination who are willing to share their stories ? Do not hesitate to contact us ! Who is the Belgian traveller and how does he organize his holidays?

Number of trips per year

4 to 5 trips 2 weeks summer holidays + several short trips Type of holiday per year

47% Several short trips 26% 1 long holiday Travel destination

82% 87% travel abroad go on a journey in Europe 18% 13% choose for a 3% 87% travel in Belgium long haul destination 4% 4%

Miscellaneous 2% Transport

Accomodation

2% 41% 9% 41% 6% 1%

47% 36% 10% Miscellaneous 7% The fair : numbers 2019

Number of exhibitors Number of visitors Average visit time

Direct : >350 100.117 visitors Total : 800 with sub-exhibitors 3:00 Brussels Travel Top 70% of exhibitors are repeaters >600 professional visitors on the first day of the fair

Number of represented countries Language, gender, age of visitors

45% NL FR 55% 45% 55% >50 countries

20-50 35% 50-80 60% Miscellaneous 5% years years

Subdivision of the halls Purpose visit Hall 3 Hall 4 Hall 5 63% 61% 22% in search of looking for book inspiration information on a their holidays specific destination + + +

Benelux France Europe st + + + 61 Long haul destinations Camping/Caravaning Mediterranean Basin

edition National Media Campagne Value 700.000 € Social media Website 18,709 likes 293.984 unique visitors Average of 1000 per post 507.146 consulted pages 464 followers 200-250 average per post Radio, TV Display Press

132 journalists: 48 NL, 84 FR 123 clippings

MNM, Stubru, Qmusic JCDecaux 20m² Sud Presse, Le Soir, Cruise & Style, Vivacité, , Bel Rtl, Digital Brussels 8m² Metro, Het Laatste Nieuws, De Morgen, Contact, Joe, , Dag Allemaal, Vlan, De zondag, 7 dimanche , vtm, Vitaya

Do you want to join us on the next edition? Great! Enjoy 10 EUR discount per m² if you register before the 15 June 2019. Any question? Interest to become our next country of honour? Please contact us. BELINDA SERKEYN STEVEN HERINCKX ANNEMIE GESQUIERE Account Manager Account Manager Exhibition Manager [email protected] [email protected] [email protected] +32 (0)2 663 14 25 +32 (0)2 663 14 08 +32 (0)2 663 14 29 www.brusselsholidayfair.eu