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Marketing Committee Marketing Committee THURSDAY, SEPTEMBER 5, 2019 LAS VEGAS CONVENTION CENTER Board of Directors LARRY BROWN MARILYN SPIEGEL JOHN MARZ GREG LEE Chairman Vice Chair Secretary Treasurer Commissioner President Councilman Chairman and CEO Clark County Wynn and Encore City of Henderson Eureka Casino Resort Commission Office MICHELE FIORE CAROLYN G. GOODMAN PAMELA GOYNES-BROWN TOM JENKIN Mayor Pro Tem Mayor Councilwoman Global President City of Las Vegas City of Las Vegas City of North Las Vegas Caesars Entertainment KIERNAN MCMANUS ANTON NIKODEMUS GEORGE RAPSON Mayor President and COO of Councilman City of Boulder City Luxury Portfolio Properties City of Mesquite MGM Resorts International MARY BETH SEWALD STEVE THOMPSON LAWRENCE WEEKLY President and CEO Executive Vice President Commissioner Las Vegas Metro Operations Clark County Chamber of Commerce Boyd Gaming Corporation Commission Office LVCVA Board Office: 702-892-2802 or email [email protected] NOTICE OF PUBLIC MEETING/ AGENDA MARKETING COMMITTEE MEETING THURSDAY, SEPTEMBER 5, 2019 1:30 P.M. Las Vegas Convention Center – Board Room 3150 Paradise Road Las Vegas, NV 89109 Marketing Committee: Councilman John Marz, Chair Councilwoman Pamela Goynes-Brown, Vice Chair Commissioner Larry Brown Mayor Pro Tem Michele Fiore Mr. Tom Jenkin Mr. Anton Nikodemus Commissioner Lawrence Weekly THIS PUBLIC MEETING IS PROPERLY NOTICED AND POSTED AT THE FOLLOWING LOCATIONS: Las Vegas Convention and Visitors Authority (LVCVA) – 1st Floor Administration Offices 3150 Paradise Road, Las Vegas, NV 89109 City Hall, City of Las Vegas Clark County Government Center 495 South Main Street, Las Vegas, NV 89101 500 South Grand Central Parkway, Las Vegas, NV 89155 City Hall, City of North Las Vegas Clark County Law Library 2250 N Las Vegas Blvd., North Las Vegas, NV 89030 309 South 3rd Street, Las Vegas, NV 89101 City Hall, City of Henderson Grant Sawyer State Office Building 240 S Water St., Henderson, NV 89015 555 E Washington Avenue, Las Vegas, NV 89101 LVCVA Website: www.lvcva.com/agenda Nevada Public Notice Website: https://notice.nv.gov/ THE MARKETING COMMITTEE (COMMITTEE) MAY CONSIDER AGENDA ITEMS OUT OF ORDER; COMBINE TWO OR MORE AGENDA ITEMS FOR CONSIDERATION; AND REMOVE OR DELAY DISCUSSION ON ANY AGENDA ITEM AT ANY TIME. AGENDA OPENING CEREMONIES Call to Order Pledge of Allegiance COMMENTS FROM THE FLOOR BY THE PUBLIC The first public comment period is limited to comments on items on the agenda. Items raised under this portion of the agenda cannot be deliberated or acted upon until the notice provisions of the Nevada Open Meeting Law have been met. If you wish to speak to the Committee at this time, please step up to the podium and clearly state your name and spell your first and last name for the record. COMMENTS ARE LIMITED TO THREE (3) MINUTES IN LENGTH. Las Vegas Convention and Visitors Authority Marketing Committee Meeting September 5, 2019 Page 2 of 2 APPROVAL OF AGENDA AND MINUTES Approval of the Agenda. For possible action. Approval of the Minutes: • March 18, 2019 Marketing Committee Meeting For possible action. STAFF REPORTS - DISCUSSION AND POSSIBLE ACTION A. Sports Marketing Update The Marketing Committee will receive a report on youth events throughout the destination and discuss the facilities being used by the Youth Sporting Committee. This is an information item and does not require Committee action. B. Fiscal Year 2020 Marketing Plan The Marketing Committee will receive an overview on the fiscal year (FY) 2020 marketing plan. This is an information item and does not require Committee action. CEO’S REPORT SET NEXT MEETING DATE The next Marketing Committee meeting will be at the call of the Chair. DIRECTORS’ RECOGNITION COMMENTS FROM THE FLOOR BY THE PUBLIC This public comment period is for any matter that is within the jurisdiction of the Committee. Items raised under this portion of the Agenda cannot be deliberated or acted upon until the notice provisions of the Nevada Open Meeting Law have been met. If you wish to speak to the Committee at this time, please step up to the podium and clearly state your name and spell your first and last name for the record. COMMENTS ARE LIMITED TO THREE (3) MINUTES IN LENGTH. ADJOURNMENT Persons are invited to submit written remarks for all matters, both on and off the agenda. Written remarks presented for inclusion in the Committee minutes must be flat, unfolded, on paper of standard quality, and 8½ by 11 inches in size. Written remarks shall not exceed five (5) pages in length. The LVCVA will not accept for filing any submission that does not comply with this rule. On a case-by-case basis, the Committee may permit the filing of noncomplying [sic] written remarks, documents, and related exhibits pursuant to NRS 241.035(1)(e). Committee meeting rooms are accessible to persons with disabilities. If special arrangements are required, please contact the Customer Safety Department at: 702-892-7400, which is a 24-hour Dispatch Control Center, or contact Silvia Perez in the Board Office at: 702- 892-2802. Members of the Committee may participate in this meeting via telephone conference call. The general public may listen to the conference call at the above-referenced meeting location. For information or questions regarding this agenda please contact: Silvia Perez, Executive Assistant to the Board of Directors 3150 Paradise Road, Las Vegas, Nevada 89109 702-892-2802 or [email protected] Supporting materials for this meeting are available at: 3150 Paradise Road, Las Vegas, Nevada 89109 or by contacting Silvia Perez at 702-892-2802 or [email protected] MARKETING COMMITTEE MEETING March 18, 2019 Minutes The Marketing Committee Meeting of the Board of Directors of the Las Vegas Convention and Visitors Authority (LVCVA) was held on March 18, 2019, at the Las Vegas Convention Center, 3150 Paradise Road, Las Vegas, Nevada 89109. This meeting was properly noticed and posted in compliance with the Nevada Open Meeting Law. Marketing Committee Members: Present unless otherwise noted Councilman John Marz, Chair Mr. Gregory Lee, Vice Chair……………absent Councilwoman Michele Fiore Mayor Pro Tem Pamela Goynes-Brown Tom Jenkin…………………..absent Commissioner Lawrence Weekly Steve Hill, CEO/President Luke Puschnig, Esq., CEM, Legal Counsel Ed Finger, Chief Financial Officer LVCVA Executive Staff in Attendance Cathy Tull, Chief Marketing Officer Barbara Bolender, Chief People Officer Brian Yost, Chief Operating Officer OPENING CEREMONIES Chair John Marz called the meeting to order at 8:07 a.m. FLAG SALUTE The Pledge of Allegiance was performed. COMMENTS FROM THE FLOOR BY THE PUBLIC Daniel Braisted mentioned a new marketing concept suggestion that was made at the October 3, 2018, Marketing Committee meeting and encouraged each Committee Member to discuss a new marketing concept at each meeting. APPROVAL OF AGENDA AND MINUTES APPROVAL OF Member Lawrence Weekly moved and it was carried by unanimous vote of the voting THE AGENDA members present, to approve the March 18, 2019, Marketing Committee Meeting AND MINUTES agenda and the October 3, 2018, Marketing Committee Meeting minutes. Las Vegas Convention and Visitors Authority Marketing Committee Meeting March 18, 2019 Minutes Page 2 of 6 OFFICER NOMINATIONS In accordance with Board Policy 1.04, the following Committee officer elections will be made. • Chair • Vice Chair Member Lawrence Weekly asked Steve Hill, CEO/President, if he had discussed with Vice Chair Gregory Lee the Committee officer elections, to which Mr. Hill said he had not discussed the election with Vice Chair Lee. Chair John Marz also stated he had not discussed with Vice Chair Lee the Committee officer elections. Member Lawrence Weekly moved, seconded by Member Michele Fiore, and it was carried by unanimous vote of the voting members present to elect Member John Marz as Chair of the Marketing Committee and elect Member Pamela Goynes-Brown as Vice Chair of the Marketing Committee. Chair Marz welcomed Vice Chair Goynes-Brown to the Marketing Committee. STAFF REPORTS – DISCUSSION AND POSSIBLE ACTION ITEM A. Sports Marketing Overview Mr. Hill delivered a PowerPoint presentation providing the Committee with a brief overview of Governor Brian Sandoval’s appointed Southern Nevada Sporting Event Committee, discussed the formation of the Local Organizing Committees on an ad hoc basis, outlined the LVCVA’s and Las Vegas Event’s (LVE) responsibilities, and discussed funding for sporting events and related activities. Member Lawrence Weekly referenced Mr. Hill’s comments on a master event calendar and asked how it is determined which events are placed on the calendar. Mr. Hill answered that any event would be put on the calendar that has a significant impact on room nights in the destination and clarified that the calendar is not confined to just sporting events. Member Weekly asked Mr. Hill if the Ultimate Sports Weekend would be placed on the calendar and inquired about the LVCVA’s co-sponsorship in the sporting events involved in the Ultimate Sports Weekend, to which Mr. Hill answered the Ultimate Sports Weekend would certainly be placed on the calendar and discussed the visitor impact of the weekend. Member Weekly asked Mr. Hill to explain an example of a media event, to which Mr. Hill provided the example that the Presidential Debate is considered a media event, and discussed the media aspects of welcoming the Country Music Awards. Member Weekly recommended staff provide more information to the Committee members about youth events throughout the destination and expressed his concerns about facility usage for the youth sporting community. Chair John Marz asked Mr. Hill if the Local Organizing Committees will mainly be facilitating the larger sporting events in the destination. Mr. Hill answered that the Local Organizing Committees would be formed following the acquisition of the event, and outlined the LVCVA’s involvement in working in those types of events.
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