WAWA: Quinoa Gains Momentum a Fresh Mapping in the Organic Baby Food Market of Culinary Trends
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Summer 2013 ADRE HEALTH & BEAUTY PROFILE CABOLQUI Celebrates O.W.N. Vivaness presents Edible mushrooms & Win what’s hot in create successful See p.2 personal care P.20 social business P.16 P. 1 8 WAWA: Quinoa gains momentum A fresh mapping in the organic baby food market of culinary trends EntrePRENEUR TRENDS & Forward Culinary Trend Mapping Report, a joint By Warren Beaumont By Adriana Michael publication of the San Health & Wellness, Authentic Francisco-based strategic When Sienna, daughter of Appeal, Artisan Appreciation food and beverage innovation entrepreneur Viviana Soruco and Local & Sustainable are agency CCD Innovation and turned 11 months and was the key consumer drivers with market research publisher introduced to more solid the most power to propel Packaged Facts. Today’s food foods, she experienced severe world is a vastly different place gastroenteritis and asthma. culinary trends, according to In spite of consulting several the recent A Look Backward See Culinary on page 3 specialists and taking all prescribed medications her condition only got worse. Desperate to find a solution Fruit d’Or launches for her daughter’s medical problems, Viviana embarked Cran Naturelle and with a group of nutritionists, food engineers and mothers in similar circumstances, in a calls for standards long and meticulous journey to To ensure the quality, safety INGREDIENTS and potency, Fruit d’Or, the Baby foods offer a By Kat Schuett world’s largest supplier of gateway to organics organic cranberry products— Numerous studies have including a new line of learn about foods and how they shown that proanthocyanidins groundbreaking ingredients affect our health. (PACs), a phytochemical found launched at Expo West in Today, the civil engineer in cranberries, prevent maladies March—has stepped forward turned food expert is the CEO ranging from urinary tract with support from the nation’s of Mankeri, manufacturer of Viviana Soruco CEO at Mankeri S.A., Bolivian baby food manufacturer of infections (UTIs) to stomach top scientific researchers from the WAWA brand, proven to nourish and restore young digestive systems high quality organic certified, ulcers and even periodontal Rutgers University and the gluten-free and hypoallergenic disease. Cranberry Institute to call baby foods under the brand when gradually introduced to neurological systems,” says But not all cranberry WAWA. Foods are made with young digestive systems. Viviana. for an industry-wide quality supplements pack equally exclusive formulations that “In my research I found out In just four days after Viviana assurance program. include quinoa and other highly that quinoa and amaranth cut off milk and all other potent amount of PAC power. nutritious ancient Andean are the closest foods to breast foods from her daughter’s This lack of standardization Raising the Bar grains and a carefully selected milk. They contribute to diet, except the home made over time could eat away at The lack of standardization combination of vegetables and the adequate development quinoa milk she prepared, the consumer confidence in in the cranberry supplement fruits to achieve a balanced diet of the baby’s immune and See WAWA on page 4 cranberry’s efficacy. See Fruit d’Or on page 10 www.organicwellnessnews.com EDITORIAL expensive and has earned the for transparency across supply UN declaration of “2013 The chains, manufacturing and Table of contents International Year of Quinoa.” packaging is increasing. See Entrepreneur Nothing better to dispel how Sipal, Primeal, Fruit d’Or, WAWA: Quinoa gains momentum in the organic rumors, than a trip to the Uyuni UHTCO and La Campera are baby food market 1 Salt Flats in Bolivia, where I aware and committed to Sustainable practices give Primeal an edge 8 witnessed the hard work that offering the best final products producers, processors and that meet high expectations. Super foods meet gourmet, mainstream 16 traders from this Andean And this applies not only to the Symbiosis at La Campera generates sustainable nation, and of those from food but also the natural and mushroom business 17 abroad that believe in the crop organic personal care sector. Profile and have dedicated their work See what top cosmetics firms Strong outlook for OrganicsBrazil 15 Adriana Michael, O.W.N to promote it and share it with were showing at Vivaness Founder & editor in chief consumers around the world. P.20. Trends Quinoa has been in the O.W.N. enjoyed a memorable The organic and sustainable A fresh mapping of culinary trends 1 spotlight these days. This trip to this rich and colorful sector continues to grow with Safety and nutrition drive baby food demand globally 4 ancient crop was barely known land at 3600 meters above established and new firms, The organic market baby boom: Parents drive dramatic outside the Andean highlands sea level and will be sharing products and faces O.W.N has growth & innovation in U.S. market 6 thirty years ago. Today the (see P. 18) throughout the also seen at BioFach, Expo Ingredients gluten-free and versatile grain- year experiences and news West and CHFA Vancouver Fruit d’Or launches Cran Naturelle and calls for standards 1 like seed, rich in protein and gathered. this season. We look forward Sipal’s organic sweeteners gain more trade attraction 8 other nutrients, has won over In this issue WAWA, a great to the upcoming fairs and health food enthusiasts around baby food based on quinoa events such as Sial Canada Health & Beauty the world. But its success has and other Andean foods in Toronto, the Sustainable Vivaness presents what’s hot in personal care 20 also triggered controversy. developed to nurture even the Cosmetics Summit and the Legislation, Certification most fragile digestive systems Fancy Foods in New York and Some media headlines RSPO launches Smallholders Fund, environment group have been questioning (our cover story). Sales of the Sustainable Food Summit attacks palm oil 11 whether industrialized organic baby foods are on in Amsterdam. Hope you enjoy nations should continue to the rise and becoming a great the stories here presented. Events increase consumption of this way to reach new organic Your team at Organic & Specialist retailers led retail visitors at BioFach 2013 14 super food. Quinoa is now consumers (P. 4-7). Demand Wellness News Expo West celebrates healthy living 14 Stage set for Bio Brazil Fair / BioFach América Latina 15 Shaping Europe’s organic future together at the 7th Enter the chance to European Organic Congress 20 WIN A TRIP TO PERU! ADRE Retail Includes air ticket + accommodation + business agenda at Finally, a range of Ice Cream Alternatives 19 O.W.N. To enter sent an email to [email protected] by MAY 30th with the following answers: Calendar 21 & Win 1. On which page in this issue is the ad for Expoalimentaria 2013? O.W.N. Latin American Organic 2. Name of the company in this issue offering edible mushrooms. Business Directory 22 Thanks for reading. Good Luck! Organic & Wellness NewsTM Produced by Premergo International IncTM. Mailing Address 2706 Alta Vista Drive Suite 1007 Ottawa ON K1V7T4 Canada. P:+1 613 526 6207 F:+1 613 526 0480 www.organicwellnessnews.com ISSN 1718-9128 Publisher and Chief Editor Adriana Michael [email protected] Contributing Editor Warren Beaumont [email protected] Project Consultants Lucia Lorente [email protected] Phil Dzidah [email protected] Office and Editorial Assistant Anne Melanie Mazile ammazile@ organicwellnessnews.com Technical Assistant Bibiana Castillo [email protected] Correspondents Wolfgang Dannebaum, Christopher Doscher, Jake Fewster, Catherine Kolonko, Jose Labra, Gloria Neumann, Andrew Ofstehage, Rosario Pajuelo, Clara Cecilia Paz, Kat Schuett, Lesly Vera, Karin Zeitvogel Copy editing Kelly Roesler Layout More In Typo Ltd. & Design. Legal Milton & Associates. 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Join the European organic movement! • Become a member • Participate MAKING EUROPE MORE ORGANIC • Be an ambassador • Donate • Sponsor 10 YEARS OF ADVOCACY FOR Find out more SUSTAINABLE FOOD AND FARMING • www.ifoam-eu.org • [email protected] • facebook.com/IFOAM EU • @IFOAMEU 2 Organic & Wellness News Summer 2013 TRENDS ingredient, got excited about scene. Quinua Real syrup, the Culinary the nutritious chia seeds and first natural sweetener made (Continued from page 1) its ease of use. Add hard-core of quinoa introduced by La runners to the mix, lots of Finestra sul Cielo Espana at than it was just four years humor and great PR, connect BioFach this year, received ago. We have reshaped our with health-seeking women tremendous attention for the attitudes and behaviors around often chatting on blogs and amazing versatility the golden food. “Due to paradigm as well Facebook, and you have a lot grain offers. as demographic shifts, global of momentum. Check Holy flavors have become celebrated Crap, www.holycrap.com Coconut Water: Increased as part of the norm for the world’s most amazing Asian and Hispanic America’s diverse consumers,” breakfast cereal, a firm with populations are a force says Kimberly Egan, CEO of a great product and brilliant behind coconut water. CCD Innovation. “Separating use of social media and other The growth of the natural out what we used to call marketing tools to rapidly foods channel has given this ethnic food from mainstream gain consumer’s attention and healthy item a home, along fare is no longer relevant.