JAMMU & KASHMIR THE SHADOW 3 JAMMU, THURSDAY, JANUARY 14, 2021

The first consignment of COVID-19 vaccination arrives at a storage facility, in Jammu on Wednesday. (Shadow/Raman) J&K Govt pushes for Geographical Indication Reasi Administration celebrates Lohri (GI) tagging for Doda Gucchi Mushroom with women SHGs at Malair Shadow Correspondent exports, he added. It will JAMMU, JAN 13: also promote economic Marking a new age of prosperity of locals in the heirloom crops & products, geographical territory as the Principal Secretary farming community fol- Agriculture Production & lows the practice of collec- Farmers Welfare, Navin tion of Gucchi in the district Kumar Choudhary has from the forest areas from taken a historical initiative generations together. by pushing for They penetrate deep Geographical Indication of inside dense forests for its Doda Gucchi Mushroom. Great Mission Group collection. Consultancy Pune has sub- Prof Ganesh S Hingmire mitted the application expressed gratitude to the through Adhik Kadam, officers of Department of Shadow Correspondent tising other women to form SHGs and in Chairman of the Borderless Agriculture Production & REASI, JAN 13: making them realise its importance in their World Foundation, facilitat- FW Jammu and KVK District Administration Reasi today cele- empowerment. “Being part of SHGs also ed by Department of Bhaderwah for extending brated Lohri festival with women Self Help helps the women to take collective decision Agriculture Production & all necessary support in doc- Groups here at Malair. and develop their confidence and capabili- FW, for its registration as umentation of the GI appli- The aim was to promote and encourage ties” the DDC suggested. women to form self help groups in the dis- She further said that women interested in Geographical Indication to jecting Doda Gucchi the nearby forest areas of iar commodity among cation which has been the Registrar GI Registry accepted for further neces- trict and also to ensure that their products doing won business will be facilitated. She Mushroom for a global the Doda. natives spread in the entire reach out to the masses. also discussed new designs, capacity build- Chennai. niche. He added that Gucchi This Mushroom variety areas of the district. sary action Prof Ganesh S Hingmire, The Self Help Groups from Reasi and ing measures and marketing methodologies holds a special place among is among world’s costliest Mr. Choudhary said that On the occasion, Chairman of the Pouni participated in the celebrations along with the women. the costlier food items as an food items that grow wild Geographical Indication Inderjeet, Director Consultancy group present- Agriculture Production & with the products. Deputy Commissioner, She informed that to promote the talent excellent and elite because and collected manually. The shall prevent unauthorized Indu Khanwal Chib, held a detailed discus- in women folk working in self help groups, ed the copy of GI applica- of its high cost. farming community in the Farmers Welfare Jammu, K tion to Navin Choudhary, use of a Registered sion with the SHG members about the kind a special mela- Mera Hunar Mera Abhiyan Mr. Choudhary averred district traditionally collects Geographical Indication by K Sharma, Joint Director of products being manufactured by them. shall be organised at Katra on Monday. who lauded his efforts and that Doda Gucchi the Mushroom from forest- Agriculture Marketing also patted Dr. Sagar D. others. It (Geographical She sought their suggestions for improving “Regular exhibitions will be organised in Mushroom is one of the ed areas through a well Indications) will provide Jammu and Shahid Iqbal the quality and production of the products to order to promote their handmade goods and Doifode, Deputy most popular, flavorful, managed community Commissioner Doda, for his legal protection to Doda Sheikh, Joint Director of cater to the demand of the general public. to motivate other unemployed young medicinally beneficial approach. Locally known Gucchi Mushroom, which Agriculture (Extension) The Deputy Comm issioner said that Self women to become self-reliant by creating painstaking efforts in pro- mushroom species found in as “thunthoo”, it is a famil- in turn will boost its Jammu were also present. Help Groups can play a major role in sensi- Self-Help Groups” the DC announced. Celebrating Golden Jubilee of Victory in 1971 war with the real heroes

Shadow Correspondent soldiers of the Indian Army despite numer- JAMMU, JAN 13: ous challenges", said LHav Nikku Ram of 8 As India celebrates 50 years of victory in JAKLI, recalling his encounters of battles the 1971 War, Sunrise Brigade part of Tiger fought in Keri Area of Sunderbani, wherein Arora Sabha celebrate the 'Lohri' festival in Jammu on Wednesday. (Shadow/Raman) Division paid humble tributes to the veter- his unit repulsed three attacks through sheer ans of 1971 Indo Pak war as they went Live grit and determination. DSEJ felicitates Kala Utsav- 2020 on Facebook and 92.7 Big FM on 14 Jan, The first-hand accounts of bravery & Saurabh Bhagat reviews rule drafting as per airing saga of raw courage and indomitable fortitude in battles by real war heroes pro- Toppers of Jammu district valour of our war heroes. vided insightful accounts of battles fought Shadow Correspondent felicitated the toppers of new Four Labour Codes of Union Ministry The war veterans, whose valour, sacri- & the hardships faced by the soldiers & is JAMMU, JAN 13: Kala Utsav - 2020 belong- Shadow Correspondent proper implementation of the rules. fice and exemplary courage, won the nation A felicitation ceremony ing to district Jammu. JAMMU, JAN 13: During the meeting, a detailed presenta- an inspiration for the entire nation. Commissioner Secretary Labour & its victory in the 1971 Indo Pak War, was held today in the office Congratulating the top- tion by Labour Department regarding the The event was followed by a ceremoni- of the Chief Education Employment Department, Saurabh Bhagat recounted their experiences, "The 1971 war pers for their artistic skills, rules was presented which highlighted dif- al wreath laying at Headquarters Sunrise Officer Jammu, wherein Anuradha Gupta inspired today chaired a meeting regarding drafting of Rules on Four Labour Codes notified by ferent aspects of Labour community like is remembered for the steely resolve, valour Brigade where Commander Sunrise Brigade Director School Education them to further nurture their Central Government recently. Occupational Safety, Health and Working and unparalleled bravery displayed by the paid tributes to the war heroes. Jammu, Anuradha Gupta talent and spread positivity The meeting was attended by Labour Conditions Code (OSH), Industrial in the world by becoming Commissioner, J&K, Abdul Rashid War; Relations Code, Social Security Code and Directorate of Tourism Jammu hosts good citizens and masters in Deputy Labour Commissioners, Assistant Code on Wages. their respective art. Labour Commissioners and other concerned The Commissioner Secretary compli- These students will be officers of the department. mented the officers of Labour Department Lohri Festival at Bahu Gondola Station guided and trained by the During the meeting detailed discussions for taking prompt cognizance of new guide- Shadow Correspondent tions were organized by the Directorate of School were held on drafting the rules as per the lines and preparing the rules under all new JAMMU, JAN 13: Directorate of Tourism, Education Jammu for the new guidelines as well as the strategy for four Labour Codes. Directorate of Tourism, Jammu to stress out the forthcoming events and Jammu, for the first time tourism sector stakeholders every possible help will be Double win for Vedanta Aluminium at 59th ABCI Awards organized a function at in Jammu Division and provided to supplement Bahu Gondola Station tourists from the Covid-19 their skills, she added. NEW DELHI, JAN 13: also created a new market for them, re- Jammu to celebrate Lohri- pandemic to a larger extent. The toppers were given Vedanta Aluminium & Power Business, sulting in more business and increased the auspicious festival, sym- He said this is the ninth prizes and certificates of India’s largest producer of the aluminium household income, and we are elated to bolizing fertility and the event in the series being appreciation for their contri- and value-added products, has won cov- have been recognized for the same. spark of life. organized by the department bution in the Kala Utsav eted awards at the recently concluded We are equally invested in nurturing a The event started with to attract the tourists and for lighting of traditional lamp 2020 by the Chief Guest. 59th Association of Business Communica- strong, engaged and participative em- the tourism promotion in The Chief Education by Mayor Jammu the Jammu city. The promo- tors in India (ABCI) Awards 2020. ployee culture within our operations as Municipal Corporation, Officer Jammu, Vijay tion of Bahu Gondola The Aluminium & Power Business well. Chander Mohan Gupta, the Kumar Sharma apprised the Station during the three day bagged the Bronze Award for ‘PR Cam- Our internal communications are ro- Chief Guest and Director New Year celebration pro- gathering about the process Tourism, Jammu, R.K paign for Reviving Dhokra Art’ under So- bust and go a long way towards fostering a gramme proved very fruit- of selection of students who Katoch amid chanting of ful as a large number of emerged as toppers of the cial Responsibility Communication cate- shared value system, reinforcing organi- Vedic mantras. district in various categories gory. Vedanta’s subsidiary Bharat zational goals and strengthening the bond Chander Mohan Gupta, tourists visited the Station and enjoyed the Gondola of Kala Utsav 2020. Aluminium Company Ltd. (BALCO), In- that holds our employees together.” appreciated the efforts of Meanwhile, Director Directorate of Tourism, ride. dia’s iconic aluminium producer won the The business employs significant focus following COVID-19 proto- and gaiety. A scintillating School Education and the Jammu for the advertise- Majeed Khalid Ahmad Bronze Award for its daily e-magazine on Social Responsibility Communication cols. Cultural bonanza held on Drabu, MD Cable Car Chief Education Officer ment and publicity of differ- ‘BALCO Today’ under E-Zine category. endeavors with the aim to increase aware- ent destinations on large On the occasion, the the occasion enthralled the Corporation; Anil Kumar planted a Bottle Palm tree in scale including the Bahu guests and participants audience, who encouraged Chandail, Deputy Director the premises of the Chief Mr. Ajay Kapur, CEO - Aluminium & ness and outreach of its community devel- Gondola Station. “Gondola prayed for peace and pros- the artist with great Tourism Publicity, Jammu, Education Office, to inspire Power Business and MD-Commercial at opment initiatives, so that more people was a dream project for the perity of the people of applause. along with officers/officials students, staff members and Vedanta Ltd., said, “Vedanta strives to en- can leverage and get benefited through its Jammu and Kashmir and In his address, Director public and the Tourism of Directorate of Tourism, others to plant trees in order able its communities in the areas where it CSR projects. This is of crucial importance, hoped for manifold increase Tourism, Jammu said that Jammu besides representa- to save the planet and make Department has fulfilled it” operates to become empowered and self- since the business’ operations are located he said and thanked the of the tourist influx in J&K the spree of events/festivals tives of J&K Academy of it a healthier place to live. Government on behalf of UT in 2021. like World Tourism Day, Art Culture and Languages Vote of thanks was pre- reliant participants in the economic in rural hinterlands and Vedanta’s social the people of Jammu for this A large number of locals Christmas Day, Winter and Tourism stakeholders progress of the country. interventions have significantly improved and tourists also participat- sented by District Education wonderful project . The Carnival, Dogra food festi- were also present on the Planning Officer, Balbir Our endeavors brought not just recogni- the quality of life of peripheral communi- ed in the event with fervor val, several trekking expedi- event was held by strictly occasion. Sudan. tion for the Dhokra artisans of Kankeri but ties.