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EDITORIAL Become successful with PM!

PM-International AG

Dear readers,

It is innovation that drives the Net- the newest ‘innovators’ on the MLM news articles will provide you with work Marketing and Multi-Level scene, FlexKom. Founded two years food for thought over the coming Simple. Marketing industry forward. Our ago in , FlexKom has already weeks, but don’t forget to also vis- industry has never been a follower, gained over 50,000 partners and it our portal for your daily dose of but an innovator, trailblazing avant- over three million customers for its MLM news! garde ideas in an otherwise mun- e-commerce related business op- Successful. dane world. Visionary ideas can be portunity. But it has no intentions of OBTAINER is where the global extremely lucrative and can have stopping there, read how the com- world of Direct Selling connects. the power to change the world, pro- pany plans to revolutionize e-com- viding the potential of the idea is merce, with a new form of electronic Get Premium, get ahead! understood! commerce, m-commerce! Best wishes, In our cover story this issue join us Our insightful columns, exciting as we delve into the world of one of features, and thought-provoking Michael ‘Michi’ Sander I would be happy to take time to talk to you. PM-International AG Sascha Gamper An der Hofweide 17 PM-International AG 67346 Speyer, Germany Telephone: + 49 6232 296 - 230 Simple. Successful. [email protected]

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4 EDITOR´S NOTE QNET Independent Representatives INSIGHT Enjoy the 10 FlexKom Benefits of FibreFit a Visionary Company Is Conquering and the World INDUSTRY INSIDE 56

32n Avo Shows Early Signs of Recovery 34 Herbalife Stock Rose As Icahn Reached Agreement With Herbalife 35 and Michael Kors Battle Over Infringement Rights in Dallas Courtroom 36 Direct Selling Association Pushes Government to Enact Law Differentiating the Industry QNET: Marussia Announced It‘s Newest From Pyramid Schemes Driver 38 Cosmetics Giants Avon & Natura Commemorate International Women’s Day 42 Hires Roy Truett as Chief Operating Officer 44 QNET Marussia Announced It‘s Newest Formula One Driver 46 Unicity International Takes the Right Stride as 2013 Beginnings 48 Banners Broker Services Withdraws MasterCard Services 49 FALKITO Andy Weickinger Appointed International Head of Sales

Avon & Natura: Commemorate International Women’s Day

2012

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SHORT CUT

52 XANGO Fanning the Flames of XANGO Ignite CIS 56 QNET Independent Representatives Enjoy the Benefits of FibreFit 60 Introducing QNET LifeSite! Get Up, Close and Personal 64 Forever Germany A New Star in the Product Range Aaron Webber: Walks the Talk at Unicity International CLOSE UP

70 XANGO - Mangosteen Juice Changes Lives in Namibia 74 Dan Catto Against All Odds With NHT Global 80 Aaron Webber Walks the Talk at Unicity International 84 Royal Innovation Club International (RICI) Earn Money by Taking Vacation XANGO: Fanning the Flames of XANGO Ignite CIS BACKGROUND

88 THE Direct Selling InDUSTRY Time for an Image Makeover? COLUMN

94 TORSTEN WILL The Pillar of Success: Self-Direction 98 David El Dib

The Partner for (Business) Life RICI: Earn Money by Taking Vacation 102 ALEXANDER PLATH Social Advancement – Impossible in Germany?! 104 DANY SZASZ A Curious E-mail 108 NUNO F. ASSIS What Do You Learn From the Current News? 112 Salsabila Al Harby If You Can’t Beat Them... Ignore Them 130 Timothy Wilson Learn The 7 Secrets To Becoming A Network Marketing Professional (part 3.)

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FlexKoma Visionary Company Is Conquering Europe and the World Precisely at this moment, you have per- haps made yourself comfortable in your favorite chair, have your notebook on your lap, are enjoying a cup of coffee and are delving into our current cover story. Do you realize it? Whether you believe it or not, you are now a witness to a revolution that will fundamentally change the world. You don’t believe it? Just wait.

a Visionary Company Is Conquering Europe and the World

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recisely at this moment, you have perhaps made yourself comfortable P in your favorite chair, have your notebook on your lap, are enjoying a cup of coffee and are delving into our current cover story. Do you realize it? Whether you believe it or not, you are now a witness to a revolution that will fundamentally change the world. You don't believe it? Just wait.

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In recent weeks, we at OBTAINER have compared to e-commerce. Of course, most been reporting on a new form of online of us no longer only check our e-mails on commerce, known as m-commerce. the home desktop PC, but also naturally on M-commerce (mobile commerce) is basi- the go. Facebook has also already arrived We are talking cally the advancement of e-commerce in the mobile age. But so far no convenient about FlexKom, (electronic commerce) and has the poten- and effective m-commerce concept that is which started with tial to revolutionize our shopping and suitable for the masses exists either in the an innovative and business behavior. conventional economy or in sales. visionary business model in 2010 Already today, the Internet, only an And that is exactly what could change now. incredibly short time after its mass avail- The company that is one of the first to start and since then ability, is called one of the most important a functional m-commerce concept is a has been able to developments of mankind - and rightly so. European sales company. It is no surprise, record tremendous For the Internet has not only changed our as the network marketing industry has growth. The communication behavior and shopping always been particularly flexible and future- forward-looking habits greatly, but entire economic sectors oriented. While conventional companies are core of the have arisen that could not exist without often still unable to cope with a respectable business model is the Internet. When Apple introduced the social media presence, a sales company from the combination first iPhone on the market in 2007 and Europe is already ushering in the next era. of local retail and the first iPad in 2010, the company revo- online commerce. lutionized our potential uses of the Inter- We are talking about FlexKom, which Now this model is net. The (real) mobile availability of the started with an innovative and visionary being expanded Internet ushered in a new era and now, business model in 2010 and since then has by a functional after e-commerce, is putting forth a new been able to record tremendous growth. m-commerce form of online commerce: m-commerce. The forward-looking core of the busi- model. ness model is the combination of local M-commerce is still a very new concept, retail and online commerce. Now this which is why there are only a few sophis- model is being expanded by a functional ticated and practical usage possibilities m-commerce model.

Your day yesterday will not differ greatly and who changed the entire world with from shopping to carrying out business with potential to change the world, but are also from today's, which is why it is prob- their visionary ideas. And they also didn't this "gadget." The "toy" became an integral unbelievably lucrative and profitable. The ably hard to believe that exactly in this do too badly for themselves either! part of our lives, without which we could no problem is that most people only recog- moment a development is taking place longer make do. At that time, hardly anyone nize them once they have long been in the that may have previously unimagined But you do not have to look back too far to knew what potential was in the invention mainstream. consequences. If we look back to the draw on examples such as Thomas Edison, of Steve Jobs, Steve Wozniak and Ronald invention of the combustion engine, the Alexander Graham Bell or the motorist Wayne. The small company Apple, which You might be wondering what all of this steam engine or the telephone, we are duo Daimler and Benz. Steve Jobs and the began in a garage with a starting capital has to do with you. Very simple: What sure to all agree that these inventions invention of the first mainstream computer of just USD 1,750 (the amount that Steve if you could benefit from a visionary changed the entire world and all of our is a perfect example of a visionary idea that Wozniak mustered up the table by selling idea that has the potential to, let's say, lives extremely. Or could you still imag- changed the entire world and our lives. In his old VW bus), grew into a billion-dollar fundamentally change our shopping and ine reading by petroleum lighting today? 1976, Steve Jobs and his colleagues paved corporation less than 30 years later. Hardly consumer behavior? What if you were Carrying your business correspondence the way for a technological development anyone could have guessed that – perhaps among those who are already sitting exclusively by written letter (or carrier that is seen as a matter of course today, not even Jobs and co. comfortably in the proverbial train and pigeon)? Taking care of your errands in but at the time was rather ridiculed and are there from the outset instead of like the city with the horse and cart? Surely dismissed as a gadget. In the late 1970s, Nevertheless, they stuck with their idea many others who first jump on once the not! Behind the so-called "conveniences no one could have imagined that a PC, – a visionary, forward-looking idea. And train is already going, once the visionary of our modern life" are terrific inventors, notebook or tablet would be indispensable that paid off in the truest sense of the forward-looking idea has already become people who were far ahead of their time today, that we would basically do everything word. Visionary ideas not only have the mainstream?

14 OBTAINER WORLDWIDE 3/2013 3/2013 OBTAINER WORLDWIDE 15 INSIGHT FlexKom Facts and figures FlexKom International AG & FlexKom Holding AG Registered office: and Switzerland, FlexKom Europe GmbH Registered office: Munich Operating business: Germany, Austria, Switzerland, the Neth- erlands, Great Britain, Belgium, France, Turkey and Macedonia

Experienced international management team at the top of the company

Cengiz Ehliz, Asker Sakinmaz, Michael Scheibe, A visionary Founder CEO Marketing Manager

Member of the German-Austrian Chamber of Commerce and idea takes German-Swiss Chamber of Commerce Target figures for 2013 40 million customers in Germany, 3 million customers in Austria, 2.5 million customers in Switzer- land, 30 million customers in Great Britain, each with EUR 100 shape monthly turnover FlexKom officially began its business to benefit greatly from his more than 20 Top managers: Renze Delstrat (the Netherlands), Erwin Falley operations on August 8, 2012 in Turkey years of experience in network marketing. (Belgium), Ian Driscall (Great Britain), Alexander Eisenegger and was able to record stunning growth During the course of his very successful (Germany), Josef Fischbacher (Germany), Carlos Plogner (Austria) in the past two years. According to their career, Cengiz Ehliz built up an organiza- information, FlexKom established more tion with over 63,000 partners and more Contact: [email protected] than 50,000 business partners, thousands than 1.5 million customers. Cengiz Ehliz of outlets and over 3 million customers did not want to find a traditional network (including many professional clubs from marketing company, but rather establish without me having to chase after him can The idea and system of FlexKom first structure and in sales – Asker Sakinmaz Turkey alone, e-commerce has an annual the Turkish football league) during this one that stands out and that, above all, a passive income be achieved." took shape with this thought and led and Michael Scheibe. volume of over 12 billion US dollars. This very short period of time. After a three- delivers on its promises. Ehliz learned to the company's founding in the year also has to do with the fact that, compared month pre-launch phase, FlexKom Europe something essential from his own career Cengiz Ehliz had the proverbial enlight- 2010. The Turkish market was selected Turkey was deliberately chosen as the start- to Europe, the Turkish population is dispro- GmbH was founded in Holzgerlingen near as a sales partner: "A system is important, enment nine years ago. If it sometimes due to the low cost for product develop- ing point of the company, because not only portionately young and practically grew up Stuttgart (now in Munich), thereby usher- but the product is even more important. A seems so difficult to win over custom- ment and the sales establishment started was the product development there associ- with the Internet. Young Turks use the ing in the official European expansion. real passive income can only be established ers as a networker, why not then turn successfully. It was possible to gain two ated with low costs, but also the diverse and Internet and e-commerce as an everyday when I offer a product that the customer to retailers and use them as multipliers? top sales professionals for the pan- fascinating country on the border between matter of course. Another important factor Behind FlexKom stands Cengiz Ehliz, uses and in particular wants to use. Only Because retailers already have one thing: European structure who have a wealth Europe and Asia Minor is considered one is that the Turkish economy is booming, who as founder of the company was able when the customer purchases the product customers! of experience in the traditional corporate of the current hot spots for e-commerce. In despite the global crisis.

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offline. Loyalty cards in traditional retail are the very popular consumer electronics, to also enjoying greater popularity. According attractive vacation packages to car rent- to a TNS Emnid study, an average of 4.4 als. Theoretically, all product segments are loyalty cards are hidden in the wallets of conceivable, provided the corresponding every German. individual retailer has joined the FlexKom benefits retailer network. for And FlexKom is capitalizing on this with retailers its business model. If a local retailer In particular for retailers, there are several becomes a contract partner of FlexKom good reasons to become a FlexKobi. Discount (these are referred to as FlexKobi), the and loyalty cards increase customer loyalty + additional sales customer receives percentage discounts and can generate greater sales, because without spending on his purchase in the form of so-called customers are encouraged to make addi- for advertising FlexMoney when he uses the Flex- tional purchases. The real growth multiplier + timely doubling Card that he is issued. If the customer at FlexKom, however, lies in the fact that of customers purchases on the FlexKom portals, he card-issuing FlexKobi are involved in sales (starting in phase receives a discount of the same amount. for all of their customer purchases, regard- 3) and therefore a The discounts are then transferred to the less of which point of acceptance around the doubling in sales The customer’s online account and in turn can world they are currently shopping at, online + participation in then be redeemed at all outlets for the next or offline. It is an enormously attractive addi- online market purchase. The FlexMoney corresponds 1:1 tional business for every retailer. volumes (starting to the respective national currency. in phase 3) FlexKom With the FlexCard, customers also receive Unlike most discount card providers on discounts on their purchases at affiliated + Notification on the the market, FlexKom combines local retail online and offline retailers. Affiliated online customer- The FlexCard and online shopping in an innovative retailers benefit from increased customer side and through way. In addition, FlexKom also vertically retention and an additional share in the the FlexKom app system (starting from permeates all product segments: from turnover of their customers. phase 3) FlexKom does not offer any physical prod- affiliated retailers to pocket large discounts. register. That is how loyalty and payback ucts – one focus of the business model is This produces a four-fold win-win-win-win cards work – and quite excellently. + Participation in the five online portals (FlexShop, FlexOut- situation for all groups involved. Custom- customer sales let, FlexDeal, FlexHoliday and FlexCall). ers receive discounts for their purchases at For a few years now, discounts and awards in other outlets Here, consumers can purchase products affiliated retailers. Retailers benefit from have been a successful sales tool and (starting from for daily use, household and health prod- acquiring new customers. (What argument are simply now a part of business. Such phase 3) ucts, communication gadgets, travel, would be better than buying from a retailer discounts and awards can namely encour- + Backoffice personal care products and much more at who guarantees discounts on the products age customers to make additional purchases very favorable prices. The products offered offered?) And the FlexKom sales partners or can better retain new customers. + SMS & video-mail are absolutely among the most popular, also benefit, because they build up a lucra- system with which not just in Turkey. tive and profitable business through the According to a 2011 study carried out by customers can FlexKom system with a real passive income. the Swiss KPMG International Cooperative be forwarded What is revolutionary or forward-looking (global network of independent companies information in seconds about an online shopping portal, you Most of us today at least have one loyalty from the business and management consul- might ask yourself. Very simple: The or payback card in our wallets, which is tancy sector) with the title “Price portals, + Advertising for FlexKom portals are only one aspect of of course presented with every purchase couponing, social networks – the impact of retailers through the business model. in order to receive discounts or take current online trends on buying behavior,” the FlexKom advantage of bonus promotions. Buy over 41% of the respondents regularly take system (starting The second focus that FlexKom brings rolls from the baker around the corner advantage of online discounts. Providers from phase 3) forward in full is the combination of online nine times and the tenth bag of rolls is of such discount and award promotions + Flex Kom app and offline commerce through the affiliation free. Collect points and receive awards. promise stronger customer retention and (starting from of local retailers. This takes place in the form Or receive a discount upon purchase greater market penetration through online phase 3) of loyalty cards, which customers can use at that is immediately deducted at the cash coupons, which can often also be redeemed

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But that's not all. FlexKom is using large What does this mean for the FlexKom scale advertising campaigns for their partner? The FlexKom business model own portals AND for affiliated retailers. allows this partner to benefit both from Every affiliated retailer In Turkey for example, advertisements B2C as well as B2B business. In the first is equipped with the are being shown on five major television case, he can acquire a finished web shop, FlexCard POS device channels. In addition, the Turkish football including a back office, for a certain fran- (starting in stage 3) as superstar and winner of the golden foot- chise fee and therefore benefit from direct well as 1,000 FlexCards ball shoe, Tanju Çolak, appears as a brand customer purchases in his online shop. that are customized ambassador of FlexKom. In Europe, The really big potential, however, lies in to the retailer's own discussions are currently being held with the B2B sector. The sales partner attracts branding if desired. some former football world champions online and offline retailers and earns The sales potential or and professional athletes that will be along with the retailer's customer sales reimbursement for the active in the future as brand ambassadors and discounts. retailer is up to 20% of for FlexKom. the discount - regardless As a sales company, FlexKom offers its of whether these are FlexKom therefore has several unique sales partners (naturally just like any other generated online or features from which franchise partners MLM company) the possibility to profit offline. benefit enormously. On the one hand, from the sales of its acquired partners, the the company itself is actively taking on advertising, which is no matter of course, downline and the customers. Every part- because in most network companies, sales ner can build his own sales team here and partners are only provided with brochures thereby participate in their sales according and the like. One of the most prominent to the compensation plan. advantages, however, is the clear focus on a passive income. As the franchise part- The multi-channel approach has made ners benefit directly from the growing FlexKom into the top achiever in the Turkish customer base of affiliated retailers and direct sales industry. 43,000 business part- therefore do not necessarily have to build ners who put the FlexCard into circulation up their own organization, a true passive in Turkey as well as thousands of outlets and income is possible. three million customers in just six months - a clear sign of well above average success. The franchise partners of FlexKom can In order to more strongly encourage Turk- also enjoy additional advantages. Based ish customers to use FlexCards, an incen- on the franchise idea, every FlexKom busi- tive program was launched that distributes ness partner receives a turnkey concept for special awards for collected FlexMoney. For a small franchise fee. just 1,000 FlexMoneys there is a free LCD TV. For 50,000 FlexMoneys there is a free Every affiliated retailer is equipped with the BMW 5-series or a Mercedes Benz and for FlexCard POS device (starting in stage 3) as 100,000 there is even a house. Customers in well as 1,000 FlexCards that are customized other European countries may even be able to the retailer's own branding if desired. to look forward to similar incentives soon. The sales potential or reimbursement for the retailer is up to 20% of the discount It is impossible to miss the fact that there - regardless of whether these are gener- is a great demand for loyalty cards and ated online or offline. As FlexCard users of / or discounts. This is not least reflected course prefer to shop at the FlexCard outlets in the thousands of FlexCard accep- (so they can utilize their discount options to tance points in Turkey. The demand for the maximum), the market and competitive discounts or loyalty and retailer benefits situation of the respective retailer will also does not need to be awakened, for it has be strengthened. long been there.

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phase. We do this through our business The selection of these active sales profes- the exclusive marketing right for a certain 1,000 customers, this would mean for distributors, junior team and business sionals takes place according to simple region. Only he may pass the FlexCards on FlexKom that 30 million customers in team members. Starting in phase 3, the and understandable criteria. Whoever has to retailers there and get them into busi- Turkey alone could benefit from discount city coordinators then start the association, reached certain career levels in a region ness - and therefore establish a passive opportunities by linking retailers with hotel and company customer concept. qualifies for the partner and retailer income. The individual regions are coor- the online shopping opportunities of programs in phase 3. It is therefore quite dinated by the so-called city coordinators. FlexKom. We are currently in phase 1 in Europe and a competition for growth and activity They receive another 5% commission on are now starting to establish pilot accep- among the franchise partners, which of all sales in their region. The meeting in Konya was also the start- tance points. This gives our partners the course contributes considerably to the ing signal for partners outside of Turkey. capability to present the functionality of high level of motivation. And the prior In Turkey, FlexKom has already success- The goal was for each of the 500 invited the FlexKom success concept directly on success in Turkey shows what fantastic fully completed the first two phases. On VIP Gold partners to acquire ten new site, i.e. at each retailer. This increases success can be achieved. September 8, 2012, FlexKom ushered Gold partners within the next eight to trust in our concept - both on the part in the third phase for Turkish FlexKom ten weeks (phase 1). This would expand of the partners as well as on the part of "In order to cover the German market, we partners as a part of a meeting in Konya. the network to 5,000 partners. Then in retailers. do not need 100,000 consultants or even Within a few weeks, more than 1,000 the second phase, it was to be called for 500,000 consultants. We just need 4,000 retailers and acceptance points were that the partners establish local retailers Overall, however, hardly any time can consultants who each set up 10 retailers. established in Turkey alone with many as cooperation partners. If each partner The market development and penetration members (acceptance point facilitators) in pass between phase 2 and 3 and it takes We then already have 40,000 retailers corresponding customers. only acquires 10 retailers, this would mean takes place at FlexKom in three phases, the various cities and regions." truly active sales professionals and a and 40,000 retailers each establish 1,000 a total of 50,000 affiliated retailers. And which occur sequentially. perfect infrastructure to be able to commit customers. This means there are 40 At the same time, the resounding success judging by the sample calculation from If sufficient partners are acquired, then thousands of retailers nationwide to our million customers. And we have therefore in Turkey gave FlexKom the opportunity Turkey, 50 million new customers would "The first phase is used for the pure the second phase is initiated during which company in a few weeks! This is exactly covered the entire German market – with to review the company's technical foun- be acquired this way. Assuming that each construction of a sales infrastructure," says retailers become affiliated. Cengiz Ehliz why only select consultants can bring only 4,000 partners," calculates Cengiz dation for potential growth and stability customer on average only spends 100 Ehliz as he explains the FlexKom phase explains the procedure in this phase as retailers into the network. For this, they Ehliz impressively. – and the result was more than positive. euros each month, this corresponds to a model. "We need experienced and active follows: "In the second phase, we are must have already built up a large team The Turkish market therefore crossed over monthly turnover of 5 billion euros. That's sales professionals as city coordinators in securing individual retailers for our sales of consultants in advance. What is then At the same time, this also means that into the third phase at the end of 2012 and how easy the FlexKom system works. all major cities in a country. It is not about network. Retailers are of course inter- correspondingly important in phase 3 is those who can be particularly very happy the ultimate goal was to establish 30,000 who is first, but very much about who is ested in giving benefits to a large group namely when our consultants and the affil- are those franchise partners and global acceptance points in Turkey in the follow- The idea of incorporating online and the fastest. The city coordinators take on of customers. In addition, we are already iated retailers bring millions of customers team members for FlexKom who are ing months. Assuming that each outlet offline retailers as multipliers proves to the entire coordination of the global team establishing our first customers in this into the system!" underway. Every franchise partner has or affiliated retailer on average brings in be as simple as it is brilliant.

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The first acceptance points in Germany After the first phase is completed soon can acquire retailers at this current stage. major meeting with British leaders already in the German-speaking markets, i.e. the "In order to show the Germans, Austrians took place in Birmingham. Michael sales infrastructures and correspondingly and Swiss that our system works, we are Scheibe and Asker Sakinmaz got together large number of partners have been estab- now issuing so-called test or demo units. with 300 highly motivated top leaders and lished, the second phase of expansion of This allows our partners to show new prepared the rollout for the United King- FlexKom will be set up: the establishment partners that they have a fully functional dom, which has meanwhile also gotten of online and offline customers. device available to them," explains market- started. After the meeting, more than ing manager Michael Scheibe. "But it is still 100 new applications were submitted to Select franchise partners are now being not yet the case that all of our partners are FlexKom within just four days – and the provided with POS devices and loyalty going out, because in Munich, for example, "sales are incredibly good," says Michael cards for this purpose. Recently, each of we have many partners, but in Hamburg Scheibe excitedly. The European expan- the first 52 qualified global team members we have fewer, and then we would not have sion of FlexKom is making headway – from Germany, Austria and Switzerland the desired market coverage. steady and precise like clockwork. received 100 registered cards and POS devices, which are now being distributed The previously distributed 500 POS units to retailers in a pilot phase. These pilot make business in real-time possible. The acceptance points will be the first in the magic number here is 0.2. For just 0.2 German-speaking regions that can utilize seconds after the corresponding retailer and offer the innovative FlexKom system. has slid the loyalty card through the POS device with the purchase amount, he sees The pilot phase also serves as a test phase what share of sales he himself has earned in which any existing difficulties can be and what discount the customer receives. taken care of so that the official launch of The franchise partner who has gained the the second phase will be just as big, if not retailer also finds out just 0.2 seconds later bigger, of a success as is already the case via text message what commission he has in Turkey. The pilot acceptance points can earned on the customer's purchase – use the issued POS units to their entirety, passive income in its purest form. but at FlexKom, attention must be paid that a broad regional market coverage is The rollout is in full swing in Germany and POS device from FlexKom guaranteed - that is why not all partners more countries will follow soon. The first

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The FlexKom QR code

into his business," says Cengiz Ehliz as this approach is too simple and too techni- Another impressive advantage is of course he summarizes the advantages of the cal for some. FlexKom does not offer any in the context that no one has to sell a FlexKom app. physical product that can be explained or product. Loyalty cards are ultimately fast- demonstrated. FlexKom does not offer selling items, because who does not want As a part of the new m-commerce aspect, any product for daily use that everyone to save money when making purchases FlexKom is also carrying out a paradigm uses anyways, but rather a system that that you have to make everyday anyway? shift: away from the E-N-D-F concept is relatively new and unknown still. But to the M-N-D-F concept. The original every visionary idea was either ridiculed Another unbeatable benefit of the FlexKom and business idea remains essentially unaf- initially, dismissed as useless nonsense or FlexKom system is as follows: Once the fected. It will, however, be expanded simply not understood. loyalty cards are distributed and enough through m-commerce and therefore retailers are affiliated, then a true, really m-commerce carried over into a new era. This is now When asked how he would enthuse less true, passive income is possible. also reflected in the mission statement, tech-savvy partners of his system, Cengiz "The foundation must be right and solid for devices positioned at retailers have a touch alerts the user of FlexKom acceptance which was previously summarized as Ehliz answered confidently: "We are Without being directly involved, a fran- a functional m-commerce concept," says screen that generates a QR code within split points, thereby allowing him to save a E-N-D-F concept. E-N-D-F stood not the traditional network marketing chise partner can profit from the sales of Cengiz Ehliz. And at FlexKom, the founda- seconds, which the customer can scan with money by taking advantage of cashback for e-commerce - network marketing - company. We have a system that is not one of his affiliated retailers. This may tion is there to connect online and offline his smartphone. So it is possible to collect offers. Given the fact that around 94% direct sales - franchise. As e-commerce suitable for everyone. Our target group be the bakery, butcher, hairdresser or trade through loyalty cards and POS devices the corresponding bonuses or FlexMoney of all Germans regularly look for special will change into m-commerce in the consists of nearly 90% of entrepreneurs. greengrocer around the corner where via the superbly functioning system. via smartphone. This is actually a true promotions, discounts and coupons in near future and FlexKom will be one of Our system definitely attracts entrepre- you do your errands every day anyway. m-commerce concept. their region, the FlexKom app meets a real the first companies to offer a functional neurs and they are exactly who we need, Let us assume that every partner only As a new feature, FlexKom is now offering existing need and therefore is absolutely at m-commerce concept, this will also now because entrepreneurs know other entre- acquires 10 retailers and each of these its customers, partners and affiliated retail- The FlexKom app not only allows for the cutting edge. be reflected in the mission statement, preneurs - and they have customers. We're retailers gives out 1,000 loyalty cards. The ers an expansion of the system. With the paying and collecting bonuses via the which is now summarized as an M-N- not the classic Network, where you can get franchise partner could therefore take FlexKom app, it is possible for customers to smartphone, but also has a tracking "Keep up with the times and time won't D-F concept. The M of course stands for everyone in the business. We focus on the part in the sales from a total of 10,000 also pay for their purchases via their smart- feature that, if desired, can display all pass you by. We offer the retailer a system m-commerce. category and not the masses. Nevertheless, customers. And let us assume that every phone. For this purpose, the corresponding other affiliated retailers in the area as well that allows him to keep up with the times we also need traditional networkers who, customer spends 100 euros per month at function is activated with the downloaded as their discount offers. The FlexKom app and take advantage of innovations. This See saw with innovation and forward- for example, distribute loyalty cards and the affiliated retailer...the result: a true app and an entered number. The POS also functions as a kind of autopilot that allows him to bring more customers looking trends - but you may argue that reach the masses." passive income

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Future prospects FlexKom has grand claims and the lofty try, FlexKom will check the legal and offi- earned. FlexMoney can then be used to, for In addition, FlexKom has been develop- would become a global, multi-billion that is suitable for the masses will create objectives, in terms of the innovative cial requirements for the commencement example, invest in a Turkish vacation (free ing a cross-shopping model for the last dollar group? Would you have purchased an immense competitive advantage for business model (the lucrative combina- of operations in the respective country and of charge, thanks to the earned and credited year, which "will revolutionize the adver- company shares at the time? Probably not, themselves that is worth real money - tion of online and offline trade) are well then begin phase 1 in the new market. discounts throughout the year). You can tising and financial industry," says Asker right? Today on the other hand... more than you can imagine now. The within the bounds of the probable, if not also save a great deal of money there with Sakinmaz, CEO of FlexKom. company that launches such a concept the certain. In Turkey, you can already see how the FlexCard – and as a highlight, bonuses E-commerce has developed into one of the on the market could draw level with the successful the FlexKom concept is and beckon for earned FlexMoney. People with visionary ideas, whether largest economic sectors there is within a e-commerce giants like eBay and Amazon By the year 2015, FlexKom wants to have what potential it has. For in some cities Thomas Edison or Steve Jobs, were very short period of time. And few would - and even surpass them. established 500 million customers world- in the country the FlexCard is already the FlexKom has definitely recognized the always ahead of their time. And they were have guessed it when the Internet was wide in 50 countries. By the year 2020, the only loyalty card in the wallets of people. signs of our times and is increasingly often ridiculed for their visions or simply first making its way into our own homes. What if this company already exists? What company wants to already be active in 170 focusing on m-commerce. The equation considered crazy dreamers who were not Today, it is a matter of course to shop on if it is a European start-up that in just two countries. In order to further drive expan- This scenario is unbelievable. If only the is simple: FlexKom + m-commerce = grounded in reality. Time, however, has eBay or Amazon. years has recorded incredible success sion and to carry over into the global stan- FlexCard exists in the city, customers can FlexCommerce = success. M-commerce proven them right. stories with a simple and yet distinctive dards, starting April 26, 2013 FlexKom then take advantage of discounts in almost will lend the business of FlexKom an addi- E-commerce will change to m-commerce. business idea? What if you recognize and will offer all global team members the every retail business – especially when tional boost, but that is not the end of it. The trouble with visionary ideas is that This can be said with certainty, given the take advantage of a visionary idea that is possibility to register new sales partners shopping for everyday items. Every time you most of them are only recognized as such technological development to smart- just beginning to sprout? outside of the officially developed coun- make a purchase at the baker or butcher, Currently, the launch of the World Wide in retrospect. And then it is usually too late phones and tablets. And one thing is also tries in advance, free of charge. Once 500 every time when you go to the hairdresser, Mega Mall is being prepared, which is the to benefit from them materially. Would certain: The company that is the first to You can obtain more information here: pre-registrations are reached in one coun- money can be saved and FlexMoney is largest online shopping mall in the world. you have guessed in 1976 that Apple launch an effective m-commerce concept [email protected]

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INDUSTRY INSIDE INDUSTRY INSIDE

and has met with thousands of sales representatives. She even and discipline, stabilizing plans for each key market, prioritiza- met with some former sellers and heard directly from them where tion of each key product category, fast tracking its mobile and improvements needed to be made. McCoy proposes to do things social media functionality, reduction in its cost base, improve- differently and one of her first plans is to embrace technology ment in its focus on cash management which led to improve- with mobile applications. She plans to put brochures online, ments in its capital position. By 2016 Inc., hopes which are currently costly glossy paper prints made for each to have saved costs of up to US$400 million, to have operating campaign. margins which are low-double digit and revenue growth to be in the mid-single digit regions and to have US$100 million as lower Avon currently has four main strategic business units, namely working capital. Color Cosmetics, Fragrance, SkinCare and Fashion and Home. Color Cosmetics is Avon’s “cash cow” and currently nets 85 Before the end of 2013, Avon hopes to have managed sales to percent of the company’s sales and is the entry point for the major- a conservative level and to have grown with a focus on sustain- Avon Shows Early Signs of Recovery ity of its consumers. McCoy plans to grow penetration into Avon’s ability. Its key focus now is on its bigger vision to restore Avon top five markets by re-launching the “Color” brand, strengthening to its rightful place as a beauty brand that consumers love and Avon Products Inc.’s share price and value had become eroded bearing fruits during the company's fourth quarter which ended its leadership position and capturing younger consumers. LUXE, demand, reinforcing Avon's Global Leadership in Direct Selling over time and "The Company for Women," which had been a on December 2012. Financial results released indicated that its the new line has already been launched in Russia and Eastern while continuing to fulfilling its mission of Empowering Women. leader in the world of direct selling for several years had been share price had been lifted by 39 percent. Europe. Fragrance is the largest unit on which Avon was founded. underperforming for years. This was largely due to the loss of McCoy plans to strengthen its base by building an optimal port- sight of the company's focus, who the company served, lack of Sheri McCoy the current Chief Executive Officer was joined by folio that will drive trade up. SkinCare currently contributes only significant talent, leadership gaps, poor execution and strategic Kimberly Ross Avon's Executive Vice-President and Chief Finan- 2.8 percent of sales and is a potential “star” in Avon’s current mis-haps. These led to an exodus of its sales representatives in cial Officer who made a presentation of the overall business strat- product mix. McCoy plans to restore the ANEW Anti Aging brand top markets like Brazil and Russia and also led to bribery charges egy at The Consumer Analysts Group of New York (CAGNY) by increasing sales representatives participation, simplifying the in several overseas markets which have cost Avon a large sum in Conference which was held in Boca Raton, Florida on Thursday benefits of the product, providing skin care training to ensure legal charges. February 21, 2013. CAGNY is a venue where new managements clear differentiation for each sub-product line. The Fashion and often offer their grand vision for a turnaround strategy. Home Unit which sells accessories, jewellry, intimate apparel Consequently, Andrea Jung, who had been with the beauty icon and holiday products has been lagging behind and also includes for 13 years stepped down from her position as Chief Executive At the conference, Ms. McCoy and Ms. Ross gave an in-depth sterling silver jewelry by recently acquired Silpada Designs. A Officer and was replaced by Sheri McCoy who took over the reins analysis of where the company had been, where it currently new team has been put in place for this unit and its new focus is at Avon in April 2012. Although having netted a profit of US$11 stands and what it hopes to achieve over the next three years to to deepen relationships between the sales representatives and billion in the 2011 period, Avon was a company in urgent need 2016. The first item on the agenda is to focus on growth with three consumers, in the hope of bringing back the focus on women. of a make over and despite repeated offers for a take-over from strategic priorities. They are to execute the company's growth Coty Inc, the management team stood their ground and chose to platform, drive simplification and efficiency and improve orga- Recovery over the last nine months has been significant, largely focus on an intensive turnaround strategy instead, which started nizational effectiveness. Thus far, Sheri has been out in the field due to a focus on talent, setting expectations for accountability

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Herbalife Mary Kay and Stock Rose As Michael Kors Battle Icahn Reached Over Infringement Agreement With Rights in Dallas Herbalife Courtroom What is in a name? Many people today, putting aside Shakespeare's Kors allegedly approached Mary Kay twice in 2011 to get the agree- Since the beginning of March, Herbalife stock (NYSE: HLF) has holding of 13.6 percent up to 25 percent. However it was not Juliet, would answer “Everything!” A name is what distinguishes each ment modified so that they could register the trademark for the “MK been on the up, recently rising by almost 8 percent. As at the close immediately clear if Icahn wished to up his stake. person from the next. A private limited company duly registered by Charm Logo.” Apparently Mary Kay refused, thus believing that they of business on Monday March 4, 2013, Herbalife’s stock price law also takes on its own legal name and becomes a legal entity, all its had heard the last of the issue. came to rest just above US$40, representing an almost unbroken According to a preliminary proxy statement, Keith Cozza and own. Trademarks are equally as important as they are the descriptive rise in the stock day-on-day since February 28, 2013. Jonathan Christodoro are the two nominees put forward by Icahn marks that characterise a company's products, making them easily Inadvertently in May 2012 without informing Mary Kay, Michael to join the Board. Herbalife shareholders are now being asked to identifiable in a world crowded with billions of brands. Kors applied for the new trademark. The matter intensified as Mary Reasons for the rise in Herbalife stock are reported to be linked to approve these candidates. Keith Cozza is Chief Financial Officer Kay came across the “MK” logo of Michael Kors in November 2012. billionaire investor Carl Icahn, who recently took a long position at Icahn Associates Holding LLC., whereas Jonathan Christodoro Mary Kay Cosmetics Inc., the direct selling beauty company which This led to Mary Kay Cosmetics Inc., taking legal action against Kors on the Herbalife stock pitting himself against rival Hedge Fund is a Managing Director of Icahn Capital LP. has painstakingly been building a brand since its inception in 1963, on the grounds of breach of their co-existing agreement not to use Manager Bill Ackman, who took a US$1 billion short position on was once again in a Dallas County Courtroom seeking an injunction the trademark on any cosmetic products and for two unauthorized the nutritional supplement maker’s stock. For several months now Herbalife has been under fire by Ackman and damages for breach of contract and trademark infringement by applications for trademark registration without serving notice. The who publicly questioned the legitimacy of the Herbalife business Michael Kors LLC, a luxury fashion and clothing company which first application to the U.S Patent and Trademark Office was for the On Thursday February 28, 2013, the nutritional supplement model, dubbing it a ‘,’ which caused Herbalife’s entered the business scene in 1981, over the use of its “MK” trade- “MK” logo with a circle around it and the second one was similar, but maker, Herbalife, announced it had reached an agreement with stock to fluctuate. By making such allegations public, Ackman mark. with “Michael Kors” embedded on the bottom border of the circle. Carl Icahn and would be increasing the size of its Board from expected regulators and the US Federal Trade Commission (FTC) nine to eleven and accepting two Board nominees selected by Carl to take a closer look at Herbalife’s business model and ultimately This was not the first time both of them were in court over the same The first filing was the same one for which Kors contacted Mary Kay Icahn. The two nominees will be added to the Board immediately shut it down. To date, the FTC has however not confirmed if issue, having signed a pact in 2005 settling the matter. It all started in in 2011. According to Mary Kay, who was represented by attorney before Herbalife’s 2013 annual meeting of shareholders, which Herbalife is under investigation. 2003 when Michael Kors first tried to register an MK trademark with John Cox with Lynn Tillotson, Kors and Estee Lauder (non-party will be held on April 25, 2013. the U.S. Patent & Trademarks Office, when Mary Kay already owned in the lawsuit) are jointly promoting a gift bag that has the second a variety of the exact same trademarks. To enable them co-exist in infringing logo with limited edition cosmetics in it. "The referenced "We are pleased to have reached this agreement and look forward the world of business, the two companies agreed that Michael Kors Michael Kors cosmetic case bears the MK Charm with Michael Kors to working with the Icahn representatives as members of our would make limited use of the MK trademark. The agreement specifi- Mark and it can be purchased via dozens of retailers, including Nord- board of directors," Chief Executive Michael O. Johnson said on cally stated that Michael Kors could not use the logo on any kind of strom and Macy's," complained Mary Kay’s legal representatives. Thursday. "We appreciate the Icahn parties' shared views on the cosmetic products and when used elsewhere, Kors full name must inherent value of Herbalife's operations, products and future be spelled out near the trademark initials. Mary Kay Cosmetics, Inc. which has its head office located in Dallas, prospects." Texas has been ranked as the sixth largest direct selling company Michael Kors is a fashion designer who is based in the state of New for several years by various analysts and today has a total of more Directly after this announcement Herbalife shares rose by over York. Starting out as a designer and manufacturer of luxury sports- than 2.5 million Independent Beauty consultants located around the 7 percent. wear, over the years the fashion business continually evolved into world. From its inception, its vision and mission has been to help accessories which include handbags, small leather goods, footwear, women transform their lives. For the last 50 years, Mary Kay has As part of the deal Icahn along with his affiliates agreed to vote in apparel and sunglasses. The Michael Kors brand is now available been doing just that, plus given women added confidence from the support of all of the Board’s nominees. They also have the right in 74 countries, and sold through various retail outlets, including sale and use of their skincare products, makeup and fragrance. The to increase the size of their stake in Herbalife from their current department stores situated throughout the world. case is to be concluded within the next few weeks.

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will make it easier for fraud investigations to be carried out, it will India Direct Selling ensure that taxes are duly paid and most importantly, it will ensure Association Pushes that consumer rights are protected. After years of harassment, inactivity and constant negotiation, progress towards a positive end in the Indian Direct Selling Indus- Government try was finally reached at the follow up meeting initiated by the IDSA. The Chief Minister acceded to the appointment of a Nodal to Enact Law Officer who shall be supported by a five member committee. Their main task shall be to scrutinize and address the issues currently Differentiating ailing the multi-level marketing industry. The meeting was held on February 25, 2013 in the capital of the state of , Thiruvanan- the Industry From thapuram (Trivandrum) and was attended by the Home Minister The Honorables Thiruvanchur Radhakrishnan, DGP K S Balasub- ramanian and Home Secretary Sajan Peter. Other representatives Pyramid Schemes from the multi-level marketing industry were also in attendance.

The Nodal Officer shall be drawn from the business and commer- cial industry. Participants in the multi-level marketing industry will The State Government of Kerala continues to drag its feet on regula- The district magistrates have not filed even one single report claim- owners” further down the chain. These too have come under the now be able to submit their grievances and complaints, sugges- tion of direct selling, following the attack on three genuine Direct ing ambiguity and lack of specification on what they are supposed inquest and several of them including Patnala Enterprises, Siddi tions and discussions to this new unit. The Chief Minister further Selling companies earlier in January 2013, when Modicare, K-Link to report on. Vinayaka Marketing and Komali Marketing to name just a few, have called on all the players in the industry to continue to follow laid and DXN, all situated in the State of Kozhikode (Calicut) in the state been closed down and their operators arrested. Some, however, down guidelines as established by the State Government and once of Kerala, had their goods seized and members of the management Chavi Hemanth sought a new law and differentiation, stating that have unfortunately escaped the dragnets, and have reportedly taken more reiterated the importance of fair play that ensured nobody team were arrested by the Economic Offenses Wing (EOW). The “These companies should be allowed to do business and their offices flight taking with them citizen’s hard earned money. Consequently, was cheated in the normal course of carrying on their direct selling Indian Direct Selling Association (IDSA) continues in its work to made operational. We once again appeal to the authorities to please the State Government is calling all Indians to report all new opera- business. support the industry and has requested the State Government to issue clarification to law enforcement authority and avoid harass- tors early and not only when schemes collapse and their money revive the harassed sector by looking into regulatory issues at the ment.” long gone. earliest opportunity. Since the crackdown on multi-level marketing and direct selling A follow up meeting was expected between the IDSA delegation New based IDSA and 18 registered member firms, trade firms started in Kerala, both international and local companies have and the Chief Minister which was to clarify, protect and support unions, local distributors and academia are asking the government been running scared, and have been under constant harassment direct selling. Draft norms formed by the Department of Finance to provide a distinction between direct selling and fraudulent finan- from various local authorities. According to P.A. Valsan, the Super- are to be issued soon. They will ensure more accountability among cial pyramid schemes. IDSA requested the State Government to look intendent of the Economic Offenses Wing of Kozhikode CB, back- multi-level marketing companies, specifically delineating what is a into various provisions including the introduction of a Goods and ground details and profits of each multi-level and direct selling firm direct seller and what is a pyramid scheme. Among the clauses to be Services Tax (GST) and the lowering of various taxes as the Union accused of selling overpriced products and promoting money chain included are: It will now become mandatory for all direct selling and Budget 2013-14 period draws near. compensation systems have come under the EOW microscope. multi-level marketing companies to be registered in India, they will need to have a minimum paid-up share capital and they will need to The delegation of IDSA officials and direct selling stakeholders The law that governs this sector dates back to 1978. It has however, have a guarantee scheme in place to pay back consumers if products was led by Chavi Hemanth, Secretary-General IDSA and S. Subra- taken the Police more than 30 years to seriously probe each busi- sold are not up to par. Defaulters will also be required to pay hefty maniam, Chairman IDSA who met with K. Jose Cyriac, Chief ness operation which springs up claiming to be a direct seller. penalties, designed to punish originators and perpetrators alike. Secretary and V. Somasundaram additional Chief Secretary of the State Government on February 15, 2013 in Thiruvananthapuram, Long have the citizens of India suffered and have to-date been Once norms are in place, all the companies in the industry will be (Trivandrum) the capital of Kerala. This came after complaints swindled out of more than INR 1,000 crores (US$ 200 million) by required to register with the Registrar of Companies which oper- arose following the non-action by district magistrates to file reports unscrupulous operators who callously ran pyramid schemes whose ates under the Ministry of Corporate Affairs. This will make the ordered by the Finance Minister one month ago (January 2013). only compensation came from the recruitment of new “business newly registered companies liable under the Companies Act. This

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woman and has aligned herself with women’s causes since she EngenderHealth based in Tanzania won The “Break the was 17 years old. She no longer fronts the Avon brand since she Silence Award” for its “Champion Project” video, which is a Cosmetics Giants launched her own beauty line i.e. Nuance, but she continues to five-year effort targeted at Tanzanian men. The video aims to serve as an Avon Foundation ambassador. involve men, turning them from bystanders to champions with Avon and Natura the key message that “Violence is everyone’s problem,” address- The Avon Foundation recognized these organizations for their ing underlying gender issues and power imbalances in relation- exemplary communications campaigns that are helping change ships. Commemorate communities around the world, influencing policies, institu- tions and behaviors to end violence and abuses against women. The third was The Community Change Award won by International Winners were selected by an international panel of judges from Equal Access from for its “Voices – Samajhdari” entry. more than 425 communications entries which were submitted This is a weekly 30-minute radio program that brings together Women’s Day to the Communications X-Change from 119 organizations in 46 the voices from rural communities in audio which are collected countries. Each winning organization received an Avon Founda- by 12 female “community reporters.” Women become agents tion grant to fund the continuation of their work. of their own change and are the writers, reporters, radio tech- Violence and abuse against women comes in physical, sexual nicians and commentators, themselves survivors of violence, and psychological forms and seventy percent of women in the Facing an audience of global activists determined in their cause, who discuss topics and issues that would otherwise be consid- world has suffered from battering, dowry problems, marital rape, Hayek presented the awards on Avon’s behalf. They were as ered off-limits. intimidation at work, in educational institutions and elsewhere, follows: trafficking and forced prostitution, unequal pay-scales between PCI Media Impact based in Peru won The Global Award for men and women for equal work performed and many other forms The “Innovative Campaign Award” was won by Bytes For Excellence in Communication for the “Strong Women, of violence and abuse at one time in their lives. These women are All from Pakistan for its “Take Back the Tech!” campaign. “Take Strong Voices” radio program. It uses the radio, a popular means sisters, daughters, wives, grandmothers, aunts, cousins and most Back the Tech” works to strengthen women’s use of technology of communication in rural communities, to dramatize stories of importantly, mothers who carry life. to raise awareness about violence against women, using online women who have overcome prejudice, abuse and sexual violence, tools. It strategically involved important public figures like judges which is accessible to both Spanish speakers and other indig- International Women’s Day has been observed on March 8 and movie stars and using social media, spread the word. These enous women. worldwide since 1975, when the United Nations designated it as tools are often off limits to women in Pakistan and these print and a special day to recognize how far women had come in the strug- online communication materials ensure their voices are heard. Finally, the State Service for Youth and Sports & International gle for equality. This years theme was “A Promise is a Promise: Women’s Rights Centre “La Strada” of the Ukraine won The Time for Action to End Violence Against Women.” The United X-Change Award for Outstanding Government Commu- Nations Development Program (UNDP) which has been active done towards bringing the world’s attention to the need to end nication. The Government of the Ukraine worked with UNICEF in the work to improve the quality of women’s lives stated that violence against women. The awards were presented by The Avon Ukraine and other Non-governmental Organizations and lever- it was indeed time for increased action to end this abuse, which Foundation at the United Nations Headquarters during the 57th aged the 2012 Euro Football Cup to field a large campaign aimed acts as an obstacle towards the achievement of equality, develop- Session of the Commission on the Status of Women. at men to use communications to raise social awareness of the ment and peace. need to end violence against women. In addition, Ani Lorak who Salma Hayek Pinault is a Mexican/American actress, director is a Ukrainian singer, in a Red Card poster, spoke in soccer fans Two Direct Selling cosmetics giants, namely Avon Products Inc., and producer. Her most recent films are “Grown Ups” (2010) language advocating against sexual violence. in New York and Natura Cosmeticos, in Mexico proved their and “Puss in Boots” (2011) wherein she is the voice of the char- commitment towards the empowerment of women by imple- acter “Kitty Softpaws.” She is married to French billionaire and Salma Hayek Pinault also launched the Avon Empowerment menting meaningful awards and programs to help further this Pinault-Printemps-Redoute (PPR) Chief Executive Officer, Fran- Charm Necklace, which features a silver tone infinity symbol. worthy cause. cois-Henri Pinault. Salma’s charitable work includes increas- One hundred percent of the net profits gained from sales of the ing awareness on violence against women and discrimination necklace will go towards benefiting The Avon Speaks Out Against Salma Hayek Pinault, Avon’s Woman Ambassador and Sheri against immigrants. She is also a board member of V-Day, a char- Domestic Violence Program. The infinity symbol represents lives McCoy Avon’s CEO announced the winners of the Second ity founded by playwright Eve Ensler, that is dedicated towards with unlimited potential when free from violence. Avon Communications Awards: Speaking Out About Violence eradication of female violence and sexual abuse. Against Women, which were awarded to four global organiza- “I have been a proud supporter of the Avon Speak Out Against tions from Pakistan, Tanzania, Nepal and Peru and one govern- Hayek Pinault has worked with Avon and the Avon Foundation Domestic Violence program since it launched in 2004,” said ment campaign from the Ukraine, for the amazing work they had for Women since 2004 when she was named a brand spokes- Salma Hayek Pinault. “I encourage everyone to purchase, wear

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Antonio Luiz Seabra, its founder is currently 63 years old and is a self made millionaire. At a time when the cosmetics industry was inundated with toxic products, he founded Natura in a Sao Paolo garage in 1969 as an antidote to that toxic approach. His vision, then as now, was “to deliver cosmetics as a means for self-knowledge and promoter of well-being, powered by human relations as a way to express life.”

From the very beginning, Natura was intent on building a company that considered the interests of all its people, its custom- ers, communities and the natural environment. The company’s mantra “bem estar bem” - “Well being / Being Well” - reflects Seabra’s original vision and even today after four decades, this mantra is still infused throughout the company’s culture and or give the Avon Empowerment Charm Necklace to help raise operations. vital funds for domestic abuse support services.” Natura currently has a portfolio of 700 products separated into The Avon Foundation for Women and Avon Global Philanthropy eight segments, namely fragrance, make-up, skin treatments, is focused on causes that matter most to women, namely breast sun creams, hair care, deodorants, soap and shaving cream. cancer research and access to care, efforts to reduce domestic and The company is currently listed on the BM&FBOVESPA Brazil- gender violence accessed through Avon Breast Cancer Crusade ian Stock Exchange. Its net revenue reached R$5,591 billion and through Speak Out Against Domestic Violence. In 2012, this (US$2,852 billion) in 2012 and it currently has operations foundation donated more than US$910 million in more than 50 in other Latin American and European countries, other than countries. Mexico, i.e. Argentina, Chile, Peru, Colombia and France.

Entrepreneurship has often been defined as the major driver of “This important commitment represents a new, multi-level direct economic development and the key to growth and prosperity for sales model that embraces entrepreneurship and social responsi- any country. bility. Natura consultants have the opportunity to develop skills and capacities to improve their relationship with themselves, Additionally on March 8, 2013, Natura Cosmeticos, Latin their communities, and the whole,” Natura CEO Alessandro American cosmetics giant, pledged to provide new skills train- Carlucci said. ing to low-income sales representatives in Mexico as part of its commitment to Business Call to Action (BCtA), a global anti- “This commitment to BCtA demonstrates that companies can poverty initiative backed by the United Nations Development have simultaneous commercial and development impacts across Program (UNDP). varied industries and regions,” BCtA Program Manager Sahba Sobhani said. “Through innovation, investment, and adaptation 98 percent of Natura’s beauty advisers in Mexico lack formal educa- of business models to the needs of low-income people, the private tion and valuable work experience. Natura plans to integrate these sector continues to play a viable role in promoting equitable 74,300 beauty advisers into a specialized job training program that economic development.” will teach them strategic planning, direct sales, computer skills, customer care service, accounting and project management. This With this new training program implemented in Mexico, Natura job training program will be implemented over the next three years. aims to also transform its beauty advisers and consultants into The modules designed by Natura are hoped to help each participat- inspired entrepreneurs aligned with the company’s brand. Train- ing beauty adviser and consultant increase her productivity and ing and education all over the world provide valuable skills that earning potential. Self-knowledge and self-development will also be prevent people from falling into the poverty trap, preparing them emphasized as keys to personal success and empowerment. for a much more fulfilled social and economic life.

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As Mannatech's new President of International and COO, Truett Mannatech will be tasked to lead the company's global corporate operational dealings and push forward growth strategies internationally. He will be in charge of the company's international operations, Hires Roy supply chain and IT and will also take part in all strategic deci- Truett as Chief sions as part of the Senior Executive Office. "I'm excited about Mannatech's unique position in the market Operating and the opportunity I have to work with a great team," said Roy Truett, President of International and Chief Operating Officer. Officer "Mannatech has always had a reputation for offering the most advanced, scientifically-based, effective nutritional products in Mannatech, Incorporated, a leading innovator and provider of the industry. I'm equally impressed with the company's commit- naturally sourced supplements based on Real Food Technol- ment to its mission of fighting global malnutrition. My goal is ogy solutions, recently announced the newest addition to the to help move the company forward to new heights and further company Roy Truett. On March 5, 2013 Truett became Mannat- streamline our operations so our Independent Associates can ech's new President of International and Chief Operating Officer. share the message of Mannatech, building their businesses and securing their own financial freedom." Roy Truett, who is no stranger to the network marketing world, brings a wealth of experience, having worked in both the direct On their newest executive, Dr. Robert Sinnott, Mannatech's CEO sales and nutritional industries. Prior to joining the company, he and Chief Science Officer, had this to say; "At Mannatech, we are dedicated 12 years to USANA Health Sciences, starting out first committed to excellence. Adding Roy Truett to our team shows as Director of IT then quickly taking on additional responsibili- that we are acting on that commitment to constantly improve." ties for the company including Chief Information Officer. In May Continuing he stated; "The entire management team is enthusi- 2011, he was promoted to Global Chief Operating Officer and astic about working alongside someone with Roy's skills, expertise was responsible for the company's day-to-day operating activities and leadership. As a company, we've been laser-focused on driving and the enhancement of internal organizational processes. He initiatives that lead to sales growth as well as continually improv- was also accountable for many key departments that included ing operational excellence. Roy's experience and proven track information technology, supply chain management, compensa- record as a successful leader in operational areas and international tion plan strategies, project management and inventory control. growth will help us to optimize those areas at an accelerated pace."

42 OBTAINER WORLDWIDE 3/2013 INDUSTRY INSIDE Sitetalk makes history: 100 million members in sight

Visit:

www.sitetalk.comnow

more than twelve million members

eight million members

seven million Marussia Announced It‘s members six million Newest Formula One Driver members

A dream come true for Luiz Razia and a momentous event for Brazil five million as he joins the only other Brazilian driver in the Formula 1 circuit, members Felipe Massa. He has always been proud of his roots and expresses four million his love and pride in Brazil saying; “I have always raised the flag of members Brazil”.

three million In 2010, QNET, a leading direct selling company with a strong members portfolio of exclusive lifestyle products, embarked on a long-term The QNET sponsored team officially announced the business relationship with the then Marussia F1 team two million members newest addition to its roster, 23-year-old Luiz Razia. The young as the Official Direct Selling Partner. The solid partnership further Brazilian nabbed the driving seat left vacant by Timo Glock and will enhanced QNET’s position in the world of motor racing. It was a one million be joining forces with to complete the driver lineup for natural evolution for QNET to venture into the pinnacle of world members 2013. motorsport: Formula 1. With its alliance with Marussia F1 Team, three weeks two weeks ten days nine days seven days five days four days now QNET is building on a legacy established through podium-placing In March of 2011 later later later later later later later Razia, 2012 GP2 Series runner-up and 2010 Marussia reserve driver, sponsorships of Team Meritus in the 2006 Formula V6 Series, 2007 officially joined the team after months of negotiations and was imme- Formula BMW Asia champions CIMB Team QI-Meritus, and the In March the Sitetalk-1BV promotional event was introduced. It was a crazy idea to invest funds into the re-numeration plans of every active “free Sitetalk member”. The only thing diately placed behind the wheel of the new Marussia MR-02 for day successful Team QI-MeritusMahara.com in 2008-2010 in that the Sitetalk members need to do is to register at the social “Network Platform” and use some of the functions for about 10-15 minutes per week. They are not bound to make two of the team's test drive program in Jerez, Spain. the GP2 Asia Series. any purchases or provide any services; - but this makes the immense growth of the business possible. Sitetalk also was surprised by its international success and the rapid growth. The member rush was, at times, so strong that orders for the multi dimensioned hard and software could not be fulfilled. Razia expressed his elation at being chosen to be part of the Marussia The Marussia F1 Team is a subsidiary of Marussia Motors and is The second phase of the promotion was started at the end of August. In order to make this possible, international IT-specialists from around the word were called to work 24 hours a day, seven days a week to quickly install new state of the art systems so that more than 100 million users/members could access this system seamlessly.

F1 team saying “It is fantastic to be back with the Marussia F1 Team a Formula One racing team based in Banbury in the United King- SiteTalk will because of this, install a completely updated (system) with improvements and expansions within all functions this summer. You can expect a thrilling (experience). and with pretty much the same group of people I worked with back in dom. The team competed as "Marussia" for the first time in the 2012 2010 when I was Reserve Driver. Having been in that position, I know Formula One season, following the purchase of a controlling stake Thank you for your understanding. this Team rewards determination and success in its young drivers, in the team by Russian sports car manufacturer Marussia Motors in the intention of its Programme being to school the next generation late 2010. The team had previously competed as "Marussia Virgin of racing driver. I am very proud to take the step up to a Formula 1 Racing" in 2011 and "Virgin Racing" in 2010. In 2012, Marussia race seat, particularly with the Team I began this journey with, since Motors took on the team’s naming rights, with Virgin Group still they helped show me what it takes to progress to the highest level.” remaining a major founding sponsor.

Revolutionized two business areas • Reinvents networking • Reinvents network-marketing Built a “downline” with millions of members • Frictionless, fast and intelligent • Multifunctional and multi-lingual 44 OBTAINER WORLDWIDE 3/2013 INDUSTRY INSIDE

Unicity International Takes the Right Stride as 2013 Beginnings

As we move through life, we find that it is full of beginnings and endings. Having a good beginning to any project or major event in life contributes enormously to its success, whether it is big or small. Having a poor beginning, on the other hand, results in numerous failures and having to work doubly hard to get things the way we want them.

Unicity International believes in good beginnings, and following the first round of leadership training in Toronto Ontario earlier in January 2013, followed suit with another round which were held on January 18 and 19, 2013. The second round was well attended and Unicity Franchise Partners and guests arrived from all over the United States, Canada, Bahamas, and Jamaica to meet in Perfect Regeneration – Houston, Texas to enjoy presentations from Unicity’s top leaders.

In addition to the presentations, Unicity also unveiled some the Q10 Oxygen Shower big and exciting news and features for this new year. Unicity is the right pieces in the right place—including the right people,” said well known in the network marketing industry for “Making Life Unicity Diamond Terrence Gray. Better” by making people look, feel and live better lives. Unicity for your skin puts great value in its distributors and officially debuted the New Recognition is what the afternoon session was all about. All of Unicity Wordmark, which contains videos all about its Franchise Unicity’s North American Directors and above were celebrated. An absolutely top great product. On rashes, I felt no more unpleasant itching of Partners. The company’s newly re-designed swanky website, that Several Franchise Partners were also awarded on stage with bonus can be found at www.unicity.com, reflects a new face, look, and checks. At the end of it all, the stage was packed with people who the skin after using it and my skin looked so much better.“ feel and was also revealed at the leadership meeting. proudly held these symbols of their success. In total, the checks Gudrun Hardekopf from Sterley (DE) amounted US$250,000 in bonuses and earnings! Keynote speaker, Unicity Chairman and CEO Stewart Hughes, talked about the power of thoughts and the impact your thoughts Everything that has a beginning, also has an end. A good ending I would be pleased to take time for you and I am available can have on your success or lack thereof. Numerous leaders made ensures healthy growth and this is what every participant at these for a personal conversation presentations on stage and shared their personal stories and two leadership events hopes for when the year comes to an end. Point of contact: PM-International AG experiences. Everyone who left was renewed with excitement for their Unicity Alberta Tänny An der Hofweide 17 business in 2013. It was a pleasure for so many leaders and new 67346 Speyer “Seeing, hearing, and feeling Unicity’s rising-star leaders on the Franchise Partners to be inspired and to make big strides to International Telefon: 06232 296 – 230 stage really energized me, making it clear that Unicity truly has all building a better future. Sales Development Email: [email protected]

A brand of 46 OBTAINER WORLDWIDE 3/2013 PM-International

Simple. Successful. INDUSTRY INSIDE INDUSTRY INSIDE

Mr. Smith laments the bad publicity that has affected the business and has assured affiliates that an independent auditor has been brought into the company to examine its books of accounts in order to assuage any doubts the public or any other stakeholders may have.

Alternative payment methods are being sought and Banners Broker has uploaded a Q&A site for all enquiries.

In the recent debate surrounding the legitimacy of the Banners Broker business model, corporate officials and distributors often made reference to the ‘Banners Broker - MasterCard affiliation,’ now that such an affiliation no longer exists, it is likely to add fuel to the fire of FALKITO arguments raised by Banners Broker opposers and spark a fresh debate.

OBTAINER has contacted Banners Broker numerous times however to – Andy Weickinger date they have been unwilling to answer our questions. Appointed International Vector Card Head of Sales Services Withdraws FALKITO, which by its own account is approaching its official launch, recently announced that Andy Weickinger will now MasterCard assume the position of the International Head of Sales. Services from Andy Weickinger, who completed a Bachelor's degree in Business Andy Weickinger. "I have experienced so many companies, but Administration, has more than 25 years experience in the direct basically one is just like the other. I am curious for something sales industry. He has worked as a sales partner for various large new. FALKITO is refreshingly different and we are in the right Banners Broker companies since 1985. During his career, he experienced both place at the right time." highs as well as lows – from companies that did not keep their Banners Broker, the online broker for ad space and traffic impressions, promises and did not pay commissions to great financial success. Andy Weickinger describes himself as a self-made entrepreneur, that is currently under scrutiny in many international markets Andy Weickinger has not only created large and successful orga- as an innovative and imaginative leader who campaigns for the (OBTAINER: The Suspicious Case of Banners Broker), announced on March 13, 2013 that Vector Card Services Limited had withdrawn its nizations, but in the process has also helped his company to tap interests of others. "I want to change something permanently. I Prepaid MasterCard Service as it no longer wants to be associated with into new markets. Furthermore, he is the author of two specialized would like the perspectives of traditional MLM to change and for the company. books on the topic of network marketing. people to be able to truly and permanently change their personal In a press briefing, Chris Smith global chief executive officer explained futures," he says. One of his role models is Walt Disney, who never that Vector Card Services Limited had an option in their contract to At FALKITO, he is now assuming the position of the International stopped believing in his vision and fighting for it. Generally, Andy cancel the deal at any time. Affiliates with any balance left on their Head of Sales. "I am here to put FALKITO on the track to success Weickinger admires people who do not give up and who fight it prepaid cards have been advised that they have until Friday March 22, 2013 to withdraw any funds they have in their prepaid cards. Any money and internationally to provide for an innovation that has never out, no matter what happens. "Enjoy every minute of your life, that has not been withdrawn by this deadline date shall be returned to existed in this form," says Andy Weickinger as he describes his because you only have one – and make the best of it for yourself the cardholders upon completion of appropriate paperwork and receipt new tasks. "With this company, I would like to transcend all of and for others," is Andy's maxim of life, which he also would like of a copy of their passports. my past goals and experience new highs – privately as well as in to implement at FALKITO. The Banners Broker business model came under scrutiny in November business. At FALKITO, I feel that a new high is within reach – new last year, and has been accused of operating a “ponzi style” business. horizons are already visualized." If you would like to contact Andy Weickinger, you will In November 2012, the Irish Examiner of Dublin in particular stated reach him as follows: that one of its directors, namely Rajiv Dixit was previously a senior member of yet another company suspended from trading in Canada. FALKITO therefore attracted the Hessen-native living in England, Skype: paulmerlin1010 The company allows investors to rent space on third-party websites, because the company positively stands out from all of the others. E-mail: [email protected] which it then sublets to affiliates and advertisers. "Success for the masses takes center stage at FALKITO," explains mailto:[email protected]

48 OBTAINER WORLDWIDE 3/2013 3/2013 OBTAINER WORLDWIDE 49

SHORTCUT SHORTCUT

aron shared with everyone three crucial factors for Gordon also left the attendees with a nice surprise...a special success in the XANGO business. Following Aaron, discount for tickets to the XANGO BOLD International Kent explained the relevance of the word ‘ignite’ to the Convention coming up in September in Utah. That got everybody current ‘roll’ that XANGO is on in Europe right now out of their seats and applauding wildly in a hurry! Aand also why the company feels that the word applies equally to XANGO everywhere the product and the opportunity is shared. When the event finally was over, everybody agreed that the XANGO flame in had been re-ignited and was Next, rising XANGO CIS superstar Vadim Smirnov, who only burning even hotter and brighter. a few short months ago was in Phuket, on another exciting company trip, discussed his perspective on the Then it was on to mighty Moscow for Gordon... our intrepid importance of consistent activity and leadership by example. traveler and impresario of opportunity. Moscow, as you might Vadim impressed upon the distributors that their downline will have heard, is now rated by Forbes as the leading city on the copy what they see their leaders doing more so than what the planet with the most billionaires.... seventy eight to be exact. leaders say to do. If Gordon has anything to do with it, eventually some of those super wealthy Moscow residents will be XANGO distributors! 500K Select Oleg and Galina Ogromnovy gave a presentation to help everybody better understand important differences between MLM and traditional marketing and also shared some key points of the MLM business-building strategy.

Galina spoke on the positive benefits of teamwork and the importance of consistent, goal-directed personal development. Fanning the Flames of After their talk, they received a round of grand applause.

Next it was Gordon’s chance to electrify the room like he always Ignite does and he divided his time between two subjects. First, Gordon gave the distributors greater insight into the science behind CIS and Kazakhstan are on fire with the Xango XANGO’s current new mega-hit product FAVAO and why it opportunity and company CEO Gordon Morton went perfectly suits today’s market. Next he talked about the tactics of there in early February to fan the flames “XANGO Ignite”. building a business based on a sound long range with achievable CIS components.

52 OBTAINER WORLDWIDE 3/2013 3/2013 OBTAINER WORLDWIDE 53 SHORTCUT SHORTCUT

In Moscow, there was a huge host of XANGO entrepreneurs After they finished, Gordon came back, to a storm of applause, waiting to meet the CEO and founder of XANGO, the company and segued into the Skype conference call to XANGO SVP which has given them so much opportunity. But Gordon wanted Beverly Hollister and Kent Wook back in the Utah corporate to give them the recognition they deserved too so the day and home office. The conference call truly was an example of a high- evening included talks by many great leaders. tech, global, network marketing company in action.

200K Select and Million Dollar Club member Sergey Savich, The call was the last event of the day and when it ended the along with his wife, acted as the event host. Following his audience, in the spirit of true Russian hospitality, would not opening remarks, there were addresses by 100K Natalia Kirkach let Gordon leave without showering him with gifts that he will and Alexander Detkin, Premier Select Oksana Kozhevnikova, undoubtedly cherish forever. But even more important than the 20K Select Ksenia Nesvyatipaska, Alina Ivannikova and Tamara gifts that Gordon got, he knew that his presence had a positive Bazhenova. effect in bringing the same kind of hope and opportunity to Kazakhstan, Moscow and the CIS that XANGO has already Next came presentations by 200K Select, 100K Select, Premier brought to hundreds of thousands of other aspiring souls across Select and 20K leaders Elena Gulevaskaya, Vladimir and the globe. Natalia Shmidt, Valery and Zinaida Ryabovy, Sergey and Diana Zagoruyko, Murad and Elena Magomedovy, and Vladislav and After the event officially ended there were a little more informal Valeria Tomashovy. socializing and then Gordon was back to his hotel to get ready to catch his plane back to the US and his other responsibilities Sergey explained his own unique workflow management system in running the global business that XANGO is. Another day at and how it could easily be duplicated by other distributors. the office but he’ll never forget his ‘trip to Russia’.

The others in the group spoke about the great XANGO compensation plan, the company products, techniques of building a business, and opening up new regions (which there’s certainly a lot of in a country the size of the CIS).

Gordon was also in Moscow on Sunday too and on that day 200K Select Elena Gulevskaya spoke about business opportunities in general and how people in Moscow and throughout the CIS really were looking for good ones. 500K Select Oleg and Galina Ogromnovy talked about motivation.

54 OBTAINER WORLDWIDE 3/2013 11/201112/2012 OBTAINER WORLDWIDE 55 SHORTCUT SHORTCUT

QNET Independent Representatives Enjoy the Benefits of FibreFit There are many elements that ven if you are eating well, there are still many factors out of your make up a healthy Econtrol that can lead to nutri- tional deficiencies, which can contribute lifestyle. As well to the development of chronic diseases. By identifying potential problems and as maintaining gaps in your diet and addressing them a balanced diet with supplements, you can promote long-term health and help prevent that is high in many of the health issues that people unprocessed, face today. Using natural nutritional supplements whole foods, it is a way to help support your diet and is vital to get an maintain a balanced body. The key to supplements is to understand the role adequate amount of their particular natural components in the body. There are thousands of of exercise. nutritional supplements and one person cannot take them all. The best thing to do is to take the nutrients that have the most overall benefit for you and your particular health situation.

56 OBTAINER WORLDWIDE 03/2013 03/2013 OBTAINER WORLDWIDE 57 SHORTCUT

Fiber, an essential but missing ingredient

Fiber comes in many forms, but all the word Fiber really means is the non-digestible parts of plant cells. Therefore, sources of Fiber are any edible plant materials. Our bodies do not break down Fiber, so it just passes through the digestive system. This slow movement of Fiber through the entire digestive system is extremely important for overall health. It works to maintain a healthy digestive system and is linked to a reduction in heart disease, diabetes and obesity.

Fiber adds bulk to our food, which increases feelings of fullness and satisfaction after a meal, and helps to decrease appetite. It also slows down digestion, helping the body avoid dramatic fluctuations in sugar levels, increasing energy and reducing the risk of developing Type 2 diabetes. Although Fiber passes through the digestive system without being absorbed, it is essential in giving the body an opportunity to absorb nutrients from beneficial foods as well as reducing the inflammation caused by potentially harm- Fiber, an ful foods. Inflammation in the digestive Consider high calcium content, FibreFit also helps system can lead to many ailments, includ- essential promote stronger bones and teeth, hence ing cancer, obesity and inflammatory bowel Adding being an all-round dietary winner. disease, with all their accompanying health but missing QNET, a dynamic direct concerns. FibreFit FibreFit contains exudates of Gum selling company that is ingredient Acacia and Acacia Seyal trees one of the world’s largest Fiber supplements are commonly used by to Your of the Savanna that are about 85% (by and fastest-growing online many people who find it difficult to ingest Diet weight) soluble fiber, providing you the shopping and business adequate amounts of Fiber as part of their How much fiber do you need? Through fiber is important for efficient bowel soluble fiber your body needs. FibreFit community, is the sole daily diet. Most of these supplements help extensive research, scientists have deter- function and can reduce symptoms of is 100% natural and soluble dietary provider of FibreFit. with a variety of digestive problems and can mined that an average person should chronic constipation, hemorrhoids, and FibreFit is a 100% natural and soluble fibre that has no added sugar, artificial also help prevent constipation. Psyllium consume approximately 25-38 grams of other digestive disorders such as diver- dietary fiber that is made from an organic sweetener, colors, flavors or additives. For more information husk, a common ingredient in Fiber supple- fiber per day (or 10-13 grams per 1,000 ticulosis. There is even some evidence to plant source called Gum Acacia. It is rich on QNET or FibreFit, ments, has been used for thousands of years calories), of which at least 5-10 grams suggest that a high-fiber diet can reduce in prebiotics that help our intestinal stimu- Besides being high in soluble fiber, Fibre- visit www.qnet.net throughout the world to help cleanse the should be soluble fiber. According to the the risk of certain types of cancer, such lation of friendly bacteria, thus maintain- Fit is high in calcium that helps to support digestive system naturally. Dietary Guidelines for Americans, eating as colon cancer. ing a healthy digestive system. With its development of strong bones and teeth.

58 OBTAINER WORLDWIDE 03/2013 03/2013 OBTAINER WORLDWIDE 59 SHORTCUT SHORTCUT

Introducing QNET LifeSite! Get Up, Close and Personal Last year, QNET launched one of the most advanced online tools to help network marketers grow their businesses…introducing QNET LifeSite!

The ultimate sales and marketing tool, QNET LifeSite is a website designed to manage prospects, maintain network communications, and most important of all, promote sales. It’s like a personalized online office, where everything is available at the click of a button.

60 OBTAINER WORLDWIDE 03/2013 03/2013 OBTAINER WORLDWIDE 61 • Unique QNET Life URL: instantly appear in the calendar, which Making the QNET LifeSite a truly also integrates personal events. personalized marketing experi- ence, each subscriber chooses a • Task Manager: Be proactive and A closer look at unique QNET LifeSite URL to productive by easily tracking tasks and share with others. follow-ups in your Task Manager. Stre- QNET LifeSite’s amline your time and get more done at • Unique Product Pages: Unique one go! tools and features: product landing pages for each product with a lead capture • Contact Manager: Anyone who signs feature to capture and record up through your QNET LifeSite will volunteered information in the automatically appear in the Contact Contact Manager. Manager, instantly building your network! • Email Marketing Campaigns: Pre-written product email marke- • Orders and Sign-ups: Visitors can ting campaigns and festive eCards buy products or sign-up for QNET via to stay connected with your pros- QNET LifeSite. pects and your network. • 24/7 Video Tours: Prospects can check • Integrated Calendar: Events out product videos and more, 24 hours a posted by QNET Corporate day, 7 days a weeks, 365 days a year.

QNET LifeSite is available in English, Arabic, French, Russian, and Turkish, truly making it a global networker’s best friend. Available with a 3, 6, and 12-month subscription, the opportunities QNET LifeSite offer are endless.

>Visit www.qnetlife.net for more information. 62 OBTAINER WORLDWIDE 03/2013 SHORTCUT SHORTCUT

A NEW STAR IN THE PRODUCT RANGE Recently, over 1,100 sales partners from (FLP) from Germany, Austria and Switzerland celebrated a great

time a new star in the company’s product range. New enthusiasm and motivation were ensured with a gorgeous show in Munich so that the year of 2013, in which FLP is celebrating its 35-year anniversary, can top the successes of recent years.

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Not only the food products, but also the Aloe Heat Lotion excites professional and recreational athletes alike. “I immediately feel a pleasant warmth after application. The heat lotion is a real treat after a hard day of training,” said Stefan Schmid, German triathlete and Ironman World Champion. The Aloe Heat Lotion contains valuable ingredients from aloe vera as well as jojoba oil, sesame oil and apricot kernel oil, thereby providing the skin with moisture and essential nutrients. It also contains menthol and eucalyptus oil, which comfortably stimulate blood circulation and help stressed muscles and slight tension.

FOREVER VIT and the Aloe Heat Lotion are a perfect team for an active and healthy lifestyle. FLP is proud to be able to support so many successful professional athletes in German- speaking countries, such as the aforementioned Stefan Schmid as well as Adrian Hachen (national Swiss paraglider team) and Thomas Frühwirth (Austrian para-triathlete).

In view of the new stars in the already fantastic range of FLP products, the year of 2013, in which the company is celebrating its 35-year anniversary, is expected to prove even more successful than previous years.

features for the sales partners, which will help them T to guide their business to new successes this year. Pia

the “Skin guide,” a classy and contemporary book on the topic of skin care.

The biggest highlight, however, was the presentation of the new star in the FLP product range: FOREVER VIT. The multi-vitamin supplement in the form of pellets can cover the day’s entire requirement for vitamins and secondary plant compounds, because it contains the most valuable ingredients Each FOREVER sales partner from 20 types of fruits and vegetables in a unique combination can present himself or herself with zinc and iron. Of course, FOREVER VIT is free of dyes perfectly today. Success and preservatives, does not contain gluten or lactose and ultimately depends on is sweetened with natural and tooth-friendly birch sugar been on the market for 35 years (Xylitol). “The pellets taste incredibly delicious – and the price – our path is the right one. is amazing. Give everyone you meet the new FOREVER VITM,” We will rock in 2013! says Ralf Langner, product manager.

- said Dr. Florian Kaufmann (managing director The new FOREVER VIT (like other premium food products for Germany, Austria and Switzerland) in Munich, by FLP) therefore makes a very valuable contribution to an earning thunderous applause from the more than all-round healthy diet and physical as well as mental well-being – 1,000 sales partners attending. no wonder that many athletes are also convinced of the products.

66 OBTAINER WORLDWIDE 03/2013 03/2013 OBTAINER WORLDWIDE 67 MONAVIERVL™ REVEAL YOUR BEST SELF™

MORE NUTRITION. LESS CALORIES.™ Whether you want to lose 5 or 75 pounds, maintain a healthy weight, or improve your overall nutritional well being, the MonaVie RVL™ Premier Weight Solution is for you.* Delivering more nutrition per calorie than leading brands, this advanced system gets to the root of weight management: healthy nutrition.

Packed with a diversity of macro-, micro-, and phytonutrients, MonaVie RVL helps you manage your weight in a healthy way. Featuring a delicious shake mix, crave-worthy snack bar, and all natural, metabolism-boosting supplement, this premier weight solution has everything you need to reach your ideal weight.* Say goodbye to unwanted pounds and hello to your best self today.

WHAT ARE MACRO-, MICRO-, AND PHYTONUTRIENTS?

• Macronutrients: proteins, carbohydrates, and fats

• Micronutrients: vitamins and minerals

• Phytonutrients: antioxidants such as carotenoids, anthocyanins, and proanthocyanins

www..com * When used as a complete system and combined with a sensible diet and regular exercise. closeup closeup Mangosteen Juice Changes Lives in Namibia his February 2013, OBTAINER is turning its focus to the African continent and we present Kyra Schuckmann, Premier Select distributor at XANGO S.A., the category creator of Tmangosteen products. Kyra lives in Windhoek, Namibia where she has been carrying on the business as a single for the past ten months.

Currently there are 190,000 people living with the HIV Virus in Namibia, according to UNAIDS. It is a country located in South-West Africa and lies between Angola and the Republic of South Africa. Its total population as at 2012 is made up of 2 million people and the ravages of HIV have been felt resulting in lower life expectancy.

Young people in the 0–54 years age group make up more than half of its population with the median age being 22.1 OBTAINER years. 38% of Namibia’s population is urban with the majority The cosmetics, anti-aging and wellness industries are residing in the rural areas, eking out a living by subsistence big and growing globally, especially so in the direct farming. As at 2012, its GDP was estimated to be in the region selling industry. How does your company set itself of US$16.84 billion. apart from the competition?

OBTAINER KYRA SCHUCKMANN Your Company has been opened for a relatively long As XANGO creates the first-of-its kind time. Can you give our readers a short history and mangosteen category that are highly insight into how it started and why the founders differentiated products that naturally generate chose to open an office at your particular location? raving fans with exciting personal stories. It is special because of the uncompromising KYRA SCHUCKMANN quality, sound science, sensational flavour and South Africa was opened October 2010 in Cape authoritative brand, have made XANGO the only Town, because thousands of people in South name of consequence in mangosteen nutrition. Africa have enjoyed the benefits of Mangosteen Juice. Constantly the network of the first leaders OBTAINER are growing in South Africa and because of the Can you give us a more complete overview of the interest of XANGO Juice is very high, XANGO product lines your company offers its distributors opened a warehouse. and customers? Which are your best sellers?

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KYRA SCHUCKMANN XANGO offers a product range of the following:

• XANGO Juice + Reserve – it the Mangosteen Juice. • Favao PRO – series offers exclusive all - natural formulas to enhance your performance. • Glimpse - is tropical nutrition for you skin with naturally bio fermented mangoseed. • 3SIXTY5 – is an active Defense Complex vitamins. • PRECIS – series attend = with additional support – to the heart, brain or prostate with powerful and precise action. • ELEVIV – The properties in Eleviv are made to make up where your body may lack delivering its natural pep. • Juni – uses unique formula to beautify and KYRA SCHUCKMANN nourish your hair and body to be its very best. Currently XANGO have warehouses in Cape Town, Johannesburg, Durban and soon in OBTAINER Windhoek/Namibia. Another big part of success in the MLM industry is of course the compensation plan. How would you OBTAINER explain it in three sentences? In view of the recent proliferation of pyramid schemes what advice do you give to budding KYRA SCHUCKMANN entrepreneurs when looking for a trustworthy The compensation plan – is unique in the business opportunity? network marketing industry. Pays out 50% of their commissionable volume to Distributors, KYRA SCHUCKMANN through four ways bonuses. That’s a whole lot My advice to become part of XANGO to new more than most other companies pay. entrepreneurs is: XANGO offers excellent products, therefore A rewarding experience OBTAINER the compensation plan is the best in the MLM How do you support your distributors in terms of industry, as it pays out 4 way’s of creating an training? income and pays in total 50% back to distributor, “I didn’t make money out of inventions like microwave so it’s a 50% partnership. ovens, cell phones or the internet. I didn’t own shares in KYRA SCHUCKMANN I support my downline in Windhoek/Namibia The company XANGO with their 6 founders and their head Microsoft and I’m not a dot-com millionaire. To be honest, I with a weekly presentation and once a month office is so special and different, as they provide a service team with a leadership meeting. During the week I to support each and every distributor to make a success of their didn’t even know what Web 2.0 was, let alone Web 3.0. have one to one meetings with the leaders to network, while XANGO handles all the tedious, complicated When SiteTalk came along, I made sure I didn’t miss the assist them with the compensation plan and ‘’business details,’’ product development, branding, toll-free train new distributors on the computer to customer service lines, shipping, warehousing, international boat. What’s your story?” understand their XANGO website. expansion, cool web site and awesome events.

OBTAINER Kyra is constantly motivated to keep on growing her business, In how many different cities does the business have Vivianne (her elite assistant) gives her excellent support. centers and what are the companies plans to open While she is still living in Southern Africa, she hopes to see a • Revolutionary convergence of two industries: - a new form of social networking medical breakthrough in the HIV sector. more branches in the future? - innovative network marketing • Build a Downline with millions • PEP members Go for it: • Easy, quick, intelligent 72 OBTAINER WORLDWIDE 3/2013 • Multifunctional, multilingual www.SiteTalk.com closeup closeup

Dan Catto Against All Odds With NHT Global Bankrupt, divorced and living in his parents house at the age of 32 when most of his peers careers had taken off and flourished is not a place Toronto native Daniel Catto had ever envisioned himself. However, in spite of all odds and with nothing more to lose, he has overcome these challenges in the network marketing industry and has today, fulfilled more than he set out to achieve.

OBTAINER had a brief interview with him and this is what he has to share with us: In developing a large organization OBTAINER: We have read with interest how around the world three things need you have been creating millionaires in the to be happening at all times. network marketing industry. What methods 1. You want to bring people in; and techniques have you used that have proven to be the most successful? 2. You want to keep people in; DAN CATTO: Methods and Techniques: (We don't 3. You want to move them along. teach techniques. We teach concepts and fundamen- tals.) Techniques are not duplicate-able...concepts and fundamentals are: pillars are TOOLS, EVENTS and RECOGNITION. You do that by driving the SYSTEM. The SYSTEM evolves This ultimately builds a CULTURE which is the fabric that around three pillars that support the SYSTEM. Those three really holds all of it together.

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The goals are incredibly important in achieving your dreams because they really are the legs to your dreams. But more importantly its “What you Become in Pursuit of your Goals and Dreams...

Things not 4 to forget ... *Don't Ever Forget Where You Came From *Always Remain Humble *Don't Ever Stop Growing *And Don't Do Anything Stupid

76 OBTAINER WORLDWIDE 3/2013 3/2013 OBTAINER WORLDWIDE 77 closeup closeup Walks the Talk at Unicity International

What is the difference between a man who has dreams and a man without dreams? In life, hese dreams usually started had to work at 2 or 3 jobs, and he and we find that the people who when they were young and still his siblings also worked and chipped have achieved great things were T in school. Many of us, when in to support the family. He learned asked what we wanted to become when from an early age that if you wanted great dreamers. It often did not we grew up would answer: “I want to be something in life, it was your respon- matter what circumstances they a fireman,” yet others would say “I want sibility to go out there and get it. were in, whether surrounded to be a doctor”, “a pilot” and the more Life may have been hard, but Aaron by struggle or wealth, but they ambitions would say, “I am going to be enjoyed every moment of it! This is were never-the-less constantly a senior company executive!” These what made him the driven-self starter motivated and achieved their dreams are easier when we are young, that he is today. goals. Conversely, people but life “beats’ them out of us and we lose the ‘skills” to do so—it needs to His first experience in direct selling without dreams nor plans for be re-learned. It is these dreams that and multi-level marketing was at the the future, tend to drift along motivated us to study hard, pass our tender age of 14, when he became the life's “river,” going wherever the examinations and move on to the next first international employee of Nature's current takes them. Dreams stage of our lives. Sunshine Products. Aaron was attracted Aaron provide the context, the “north to joining a home based business as he star” that guide and instruct Aaron J. Webber is the newest Triple admired and was impressed with how your actions. Without anchors Diamond and a Chairman's Club people from all walks of life found or sails to steer or stop them, Member with Unicity International success in this amazing industry. Even and his career in direct sales started then, he realized that having the ability they often end up completely Webber with dreaming about what kind of life to work hard, having a passion for what lost at sea. Meeting with the he wanted for himself and his family. you did and the enjoyment of working Brand-New Triple Diamond sharp rocks of life’s challenges with and for people were major moti- may very well sink them right to Aaron was born and grew up in Auck- vating elements to help one achieve the bottom of the ocean. land, New Zealand. His single mother their life's dreams.

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action and a system Kit. He also owns a Mustang and Dodge to put everything into Pick Up and a 1952 MG. He is married to place. According to Karrie and they have six children. Aaron, the “simplest systems are the best as During his leisure breaks, there is noth- they tend to produce ing that he treasures more than spending velocity. Simplicity quality time with his family, making unfor- equals velocity, and gettable memories. They enjoy outdoor complication equals activities like skiing and fishing. He owns Having a dream is constipation” He and a ranch and other properties and invests just the beginning. In his team use what he in private equity. Aaron has officially trav- calls the “WISE Build- elled to over 32 countries worldwide and order to achieve and ers System” which plans to visit ten more in the near future. see it materialize, consists of a five step process that starts with Learning comes in many forms and read- it is necessary inspiration, goes on to ing books, though thought of as old fash- to have a plan of invitation, information, ioned these days, is still a popular choice involvement and ends for many people. Among the self-develop- action and a system with investment. In his ment books that Aaron enjoys are time- to put everything effort to build a world- less classics like “Think and Grow Rich” wide, world-class orga- by Napoleon Hill, “Seven Habits of Highly into place. nization Aaron believes Effective People” by Stephen R. Covey Aaron went on to graduate from the BYU in holding hotel meetings and using semi- and “The Power of Positive Thinking” by Marriott School of Management with a nars in the “invite” stage as a part of the Norman Vincent Peale. The great leader- Bachelors Degree in Finance and Econom- “marketing mix”. ship and management books that he reads ics and also holds a Master’s Degree from include titles from leadership and change the University of Chicago Booth School of The “WISE Builders System” is a full guru John P. Kotter “Leading Change” Business. training portal that includes education, and “Force for Change: How Leadership “schools” for each level of growth and Differs from Management,” among many Over the last thirty years, Aaron worked development. Each with classes and others. on the corporate side of Direct Sales and modules that cover all of the material of has played an instrumental role in open- how to get to that level as well as what to Your dream may be to plan an epic trip ing international branches, has held a do and focus on when there. It also has to Africa, visit Thailand, or to purchase Directors seat at the Direct Selling Asso- built-in video-conferencing, list making, that piece of land by the lake, or even to ciation in Washington DC, and was also a social media / idea exchange, file transfer finally build your dream home up in the Board Member of the World Federation of and storage, media sharing and even a full mountains. Whether it is a large or a small Direct Sellers. He joined Unicity Interna- bookkeeping software package to support dream, it begins with just taking one little tional in 1997 and he rose rapidly through the home-based business. This shows how step performed each day even if it is as the ranks to become the part-owner and the savings from a home-based business simple as making a list. But it must begin CEO in July 2003. However, as time went are real (thus helping with retention). This with action. by Aaron felt that he would play a more system has all that is needed for this busi- effective role in the company by “Walking ness and it is still growing, as a work-in- the Talk” and became a full time Unicity progress. To find out more about Aaron Webber, who is also an Franchise Partner three years later. He internationally acclaimed speaker, says that “he’d much rather receive the Consistently using a simple system which author and trainer and to learn big check than send it.” is easily duplicatable, and broad-based to more about his system for success, serve all people, eventually leads to success you may write to him at aaron@ Having a dream is just the beginning. and achievement. Aaron has achieved is webberinvestments.com and visit his In order to achieve and see it materi- dreams and more. He currently drives a website at www.WISE-Builders.com. alize, it is necessary to have a plan of Mercedes Benz 6.3 CLS AMG with Rentec

80 OBTAINER WORLDWIDE 3/2013 CLOSE UP Earn byMon taking vacationey The travel industry is booming – there is no question about it. What is needed, however, are cheap flights and good hotels at a low price.

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his demand is accommodated by Royal Innovation already registers thousands of new members every month and eight open positions are filled together. If this so-called board is Club International (RICI) who offers one of the is planning on passing the one million mark in the coming years. full, then it will be split. The top position then receives a bonus Renowned workers can also already be found in the ranks of T largest travel websites in the world in direct sales. It is and goes into a new board. The two newly created boards are RICI. At the start of the year, Oliver Brecht decided to become exciting for the network marketing scene that, on the one hand, The membership is offered via a network marketing business then occupied by those left over from the first board. These a member at RICI after over 25 years of experience in network people can recommend RICI right away as it were, but on the model, i.e. via recommendation from person to person. And people then together fill the newly created fourth level with the marketing. You can read a short interview with him here: other also have the opportunity to earn money with the high the topic of vacation and travel is an ideal recommendation eight open positions. The special feature about this system is demand product of “travel.” business that, on the one hand, meets the desires of individuals that the downline always follows its manager. This ensures that OBTAINER Mr. Brecht, what is your conclusion after and, on the other hand, is also there in order to earn money. everyone can always benefit from their own work performance. 3 months at RICI? The founder of the Royal Innovation Club International, Sven There are two ways to do this at RICI: participation in the There are no titles or things like active status and commission Martini, not only had the smart idea of bringing together travel bonus plan by setting up your own structure as well as the units. You also do not have to purchase goods in advance in Oliver Brecht All promises made by the company and network marketing, but also of developing an entirely new reimbursement for travel mediated. order to then resell them. management have been met. I am absolutely amazed, you compensation plan. cannot even imagine. For me, it is particularly important The fact that each member works as a “home travel agent” As a company that is breaking new ground with its products, it that promises and commitments made to employees are First, let’s take a look at the RICI products. RICI is a travel and can access an incredible 15 billion trips via RICI Travel, is important for RICI to create dynamic and easy earning and also actually met 100%. This creates trust, confidence and website with over 15 billion (!) package trips, hotels, flights and which are updated daily, means that each individual has the compensation conditions that are very lucrative for individuals. especially motivation. What is emerging here with RICI is cruises – daily! Here you can book the dream vacation not just opportunity to receive up to a 5% kickback. The great thing Whether for members or managers – the compensation system incredible! The development is more than fast. for yourself, but also for family, friends and acquaintances. The is that RICI Travel can be used internationally as a product. must be fair, easy to understand, manageable and suitable for hotel gold card, which was introduced in 1995 and is already It does not matter, for example, whether you are flying from everyone. OBTAINER What do you mean by that exactly? used by more than one million people, gives the card holder Johannesburg to Hamburg or vice versa. the possibility of spending a free night in about 1,500 hotels This is certainly the main reason for RICI’s success, because Oliver Brecht We likely have the most diverse range of in Europe and only paying for the meals. Furthermore, 9,000 The bonus plan is based on the upgrade of an existing system the company is already represented in 70 countries after products in the network marketing industry. We already have hotels are available worldwide where you can save up to 50% of in terms of compensation and structure. The structure model just over one year. Not only are daily webinars offered in support in nine languages. We are in 74 countries and have the current daily rate. The offer is rounded off with the option was simplified and made clearer: There are now four levels various languages, but more and more offline events are being around 20,000 members – and all of that in such a short time! of booking a rental car at extremely favorable rates or even a and the lowest level is limited to eight positions. The level organized in different countries with hundreds of participants. jet for your private or business flights. above is limited to four, the next to two and the top level to Whether Australia, Turkey, Poland, Austria, Russia or the OBTAINER What personal successes have you one position. As a compensation model, RICI uses a so-called United States – the number of members is growing daily. achieved so far at RICI? All of these products are available to members at unbeatable board plan, which is also referred to in technical literature as This is of course important for the marketing plan, because conditions, because the absolute best prices that differ from a “team-oriented cycle plan.” RICI stands for teamwork. Whether you are from Germany or Oliver Brecht In just three months, I have established other providers are only possible through a really large bulk any other country does not matter, because everyone works employees in seven countries – without having to visit one and corresponding quotas. Such quotas of course can only be This compensation plan does not therefore have infinite depth together in the marketing plan. of them. More and more networkers are getting in touch purchased if you have the right customers behind you. RICI or width. The first three levels are always occupied and the with me who are curious about this absolutely unparalleled business. Entire groups are joining. Some already recognize now what is taking shape here. In the long term, no one will pass up RICI. The combination of vacation and earning money is simply very tempting. And some of us are already earning a great deal of money now!

OBTAINER Then we wish you continued success and are already looking forward to new success stories from you and RICI.

If you are interested in the RICI business, you can learn more about a free RICI webinar, to which you can obtain an invitation at www. rici4you.com/obtainer.

BACKGROUND BACKGROUND OBTAINER OBTAINER OBTAINER OBTAINER OBTAINER OBTAINER

Now more than ever, the World Federation of Direct Selling industry bring to the general public.Now The more message than ever, will havethe World Federation of Direct Selling industry bring to the general public. The message will have Associations should take the lead with their national more and better credibility comingAssociations from an organization should thattake the lead with their national more and better credibility coming from an organization that counterparts in clarifying key issues and establishing represents the entire industry rathercounterparts than just one in particular clarifying key issues and establishing represents the entire industry rather than just one particular guidelines for discussing and handling them. company. guidelines for discussing and handling them. company.

Even in the US, where it’s very rare for established companies Direct Selling Associations need toEven be inproactive the US, whereadvocates it’s very rare for established companies Direct Selling Associations need to be proactive advocates to have major problems with their product quality or for this new message. The generalto public have is majoropen-minded problems to with their product quality or for this new message. The general public is open-minded to accusations of any kind of wrongdoing, such things do still understanding our industry better.accusations Considering of anythat kind MLM of wrongdoing, such things do still understanding our industry better. Considering that MLM happen to this very day. companies bring so much more thanhappen just their to this products very day. to the companies bring so much more than just their products to the consumer, we think this message will be very well received. A consumer, we think this message will be very well received. A The fact that these things can always potentially happen, and campaign like this could have big benefitsThe fact thatnot only these in thingsproduct can always potentially happen, and campaign like this could have big benefits not only in product undoubtedly will happen at least occasionally, is the reason sales but also for recruiting too. undoubtedly will happen at least occasionally, is the reason sales but also for recruiting too. that now might also be a good time for MLM companies to that now might also be a good time for MLM companies to start to spend more time developing better transparency and Regardless of who does this new startpublic to relationsspend more task, time the developing better transparency and Regardless of who does this new public relations task, the appealing to the general public rather than just ‘opportunity general public is where the next burstappealing of growth to the for generalthe MLM public rather than just ‘opportunity general public is where the next burst of growth for the MLM seekers’. Furthermore, experienced companies in the US industry will come from. Yes, the opportunityseekers’. Furthermore, to have a home- experienced companies in the US industry will come from. Yes, the opportunity to have a home- market would be wise to anticipate such things to happen based business will still appeal to many,market but would it’s obvious be wise that to anticipate such things to happen based business will still appeal to many, but it’s obvious that in the new international markets they’re going into and to today’s technology makes it a lot ineasier the new to start international and run a markets they’re going into and to today’s technology makes it a lot easier to start and run a be prepared. business from home. Sales is less ofbe a prepared.problem. The problem, business from home. Sales is less of a problem. The problem, and the opportunity, now is cultivating the wider consumer and the opportunity, now is cultivating the wider consumer Regardless of whether it’s US domestic or international, when market of non-distributors. Regardless of whether it’s US domestic or international, when market of non-distributors. the public begins to better appreciate the value proposition the public begins to better appreciate the value proposition of the products that the MLM industry sells, it will be a 74% of US consumers have purchasedof the a productsproduct or that service the MLM industry sells, it will be a 74% of US consumers have purchased a product or service good thing not just for their product sales but also for the from an MLM or Direct Selling companygood andthing social not marketingjust for their product sales but also for the from an MLM or Direct Selling company and social marketing opportunity that they promote. and e-commerce is going to drive opportunitythat number that even they higher promote. and e-commerce is going to drive that number even higher as people get busier and busier and more accustomed to as people get busier and busier and more accustomed to The DI recT SellI ng InD u STry TheThe DI rec DI Trec SellTI Sellng InDIungST ryInD u STry And again, because most MLM companies share much in shopping online and/or from home.And MLM again, companies because mostneed MLM companies share much in shopping online and/or from home. MLM companies need common with the value paradigm of high product quality at to be ready for this next boom. common with the value paradigm of high product quality at to be ready for this next boom. a good price, coupled with the optional home-based business a good price, coupled with the optional home-based business Timeopportunity, it just makesfor sense for anthe DSA and similar MLM companies will still have, TimeweTime opportunity,feel, the advantage it justfor of makestheir for sensean for the an DSA and similar MLM companies will still have, we feel, the advantage of their organizations to develop generic methods and campaigns loyal force of distributors. But still,organizations those distributors to develop need generic methods and campaigns loyal force of distributors. But still, those distributors need to better explain those uniquenesses to consumers and more credibility with the general publicto better if they explain ever wantthose to uniquenesses to consumers and more credibility with the general public if they ever want to regulators in all markets. ramp up from small incomes derivedregulators from smallin all markets.networks ramp up from small incomes derived from small networks based on friends and neighbors to larger numbers of people based on friends and neighbors to larger numbers of people ImageIn the ‘old days’, MLMs had to spend considerable time who really like the product or service.ImageImageIn the ‘old days’, MLMs had to spend considerable time who really like the product or service. educating the prospective consumer on why their products educating the prospective consumer on why their products cost a little more. That’s not so critical now because OBTAINER, as the world’s mostcost trusted a little source more. of Direct That’s not so critical now because OBTAINER, as the world’s most trusted source of Direct consumers want quality and, as we said, they’re willing to pay Selling and MLM industry news consumerswill continue want to quality provide and, as we said, they’re willing to pay Selling and MLM industry news will continue to provide mfor it. They akeover?just need to be educated and treated with respect objective reporting on the mindustrymfor it. Theyandakeover? justalsoakeover? need provide to be educated and treated with respect objective reporting on the industry and also provide The Direct Selling industry isn’t an TheThe Direct Direct Selling Selling industry industry isn’t an isn’t an underdogbefore they any turn more. loose of It’s their rare money. to findAlthough most MLM distributors with tools to helpunderdogunderdogbefore home-based theyany more.turn any businessloose It’smore. rareof their It’sto find money. rare to Although find most MLM distributors with tools to help home-based business somebodycompanies who used doesn’tto spend most at least of their know money on educating entrepreneurs build healthy andsomebodysomebody companiesprofitable who usedbusinesses doesn’twho to spenddoesn’t at leastnot most know at of leasttheir money know on educating entrepreneurs build healthy and profitable businesses not somethingtheir distributors, about is it, it not know now perhapssomebody time for in them it, to start only to enhance their own lifesomething butsomethingtheir also distributors, to about strengthen about it, knowis it their notit, somebody now know perhaps somebody in it, time for them in it, to start only to enhance their own life but also to strengthen their or knowfocusing some more onnames educating of thesome general of thepublic bigger at large. communities and countries. or orknowfocusing know some more some names on educatingnames of some oftheof the somegeneral bigger ofpublic the at bigger large. communities and countries. companies. In fact, an increasing number companies.companies. In fact, In an fact, increasing an increasing number number

of consumers have one or more products of ofconsumers consumers have one have or more one products or more products theyThe like companies that they themselves buy can from do a somelot of this kind public of relations This is going to take some majortheythey supportThe like companies like that and theythat marketing themselves buy they from to buy cansome dofrom kind a lot someof this public kind relations of This is going to take some major support and marketing to directwork selling but perhaps or thismlm is also company. an opportunity for national and the general public by the MLM directcompaniesdirectwork selling but sellingand perhaps or Direct mlm thisor Selling company. mlm is also ancompany. opportunity for national and the general public by the MLM companies and Direct Selling regional Direct Selling Associations to step up to the plate Associations. We see some companiesregional doing Direct this already. Selling The Associations to step up to the plate Associations. We see some companies doing this already. The and take the lead in educating the public about the unique trend is still in its infancy but we thinkand takeit’s a the step lead in the in educatingright the public about the unique trend is still in its infancy but we think it’s a step in the right products and opportunities that the MLM and Direct Selling direction. products and opportunities that the MLM and Direct Selling direction.

188 OBTAINEROBTAINER WORLDWIDE WORLDWIDE 0/2012 03/2013 0/2012 OBTAINER WORLDWIDE0/2012 OBTAINER 2 WORLDWIDE 4 03/20130/2012 OBTAINER OBTAINER WORLDWIDE WORLDWIDE 89 2 0/2012 OBTAINER0/2012 WORLDWIDE OBTAINER 2 WORLDWIDE 4 BACKGROUND BACKGROUND OBTAINER OBTAINER OBTAINER OBTAINER OBTAINER OBTAINER

Now more than ever, the World Federation of Direct Selling industry bring to the general public.Now moreNow The than more ever,message thanthe World ever, will Federation havethe World of Direct FederationSelling industry of bring Direct to the Selling general public. industry The message bring will have to the general public. The message will have Associations should take the lead with their national more and better credibility comingAssociationsAssociations from anshould organization take should the lead that withtake their the national lead withmore and their better credibilitynational coming morefrom an andorganization better that credibility coming from an organization that counterparts in clarifying key issues and establishing represents the entire industry rathercounterpartscounterparts than in just clarifying one in particularkey clarifying issues and establishingkey issues represents and theestablishing entire industry rather represents than just one particularthe entire industry rather than just one particular guidelines for discussing and handling them. company. guidelinesguidelines for discussing for and discussing handling them. and handling them.company. company.

Even in the US, where it’s very rare for established companies Direct Selling Associations needEven toinEven the be US, inproactive where the it’sUS, very whereadvocates rare for it’sestablished very rarecompanies for establishedDirect Selling Associationscompanies need toDirect be proactive Selling advocates Associations need to be proactive advocates to have major problems with their product quality or for this new message. The generalto haveto public majorhave isproblems majoropen-minded with problems their productto with quality their or forproduct this new message. quality The generalor forpublic this is open-minded new message. to The general public is open-minded to accusations of any kind of wrongdoing, such things do still understanding our industry better.accusationsaccusations Considering of any kind of of wrongdoing,anythat kind MLM suchof wrongdoing,things do still understanding such things our industrydo still better. understanding Considering that MLM our industry better. Considering that MLM happen to this very day. companies bring so much morehappen thanhappen tojust this their very to day. this products very day. to the companies bring so much more thancompanies just their products bring to the so much more than just their products to the consumer, we think this message will be very well received. A consumer, we think this message willconsumer, be very well received. we think A this message will be very well received. A The fact that these things can always potentially happen, and campaign like this could have bigThe benefitsfactThe that fact these thatnot things only these can alwaysin thingsproduct potentially can happen, always and potentially campaign like happen, this could haveand big benefitscampaign not only like in product this could have big benefits not only in product undoubtedly will happen at least occasionally, is the reason sales but also for recruiting too.undoubtedlyundoubtedly will happen will at least happen occasionally, at leastis the reason occasionally, sales but also is for the recruiting reason too. sales but also for recruiting too. that now might also be a good time for MLM companies to that nowthat might now also might be a good also time befor MLMa good companies time to for MLM companies to start to spend more time developing better transparency and Regardless of who does this newstart tostartpublic spend to more relationsspend time developing more task, time better the developing transparency and better Regardless transparency of who does andthis new publicRegardless relations task,of who the does this new public relations task, the appealing to the general public rather thanirect just Selling ‘opportunity and MLM companies general used to public spend a is where the nextappealing burstappealing toof the growth general to the publicfor generalthe rather MLM than public just ‘opportunity rather thangeneral just public ‘opportunity is where the next burstgeneral of growth public for the MLM is where the next burst of growth for the MLM seekers’. Furthermore, experienced companieslot of time explainingin the theirUS salesindustry model but that’s will not come from. Yes, theseekers’. opportunityseekers’. Furthermore, Furthermore, to haveexperienced a home- companies experienced in the US companiesindustry will come in from. the Yes, US the opportunityindustry to havewill a comehome- from. Yes, the opportunity to have a home- market would be wise to anticipate such necessarythings anyto more.happen At least it’sbased not necessary business like it will still appealmarket to many,market would butbe would wise it’s to obvious anticipate be wise suchthat to things anticipate to happen such based things business towill happenstill appeal to many,based but businessit’s obvious that will still appeal to many, but it’s obvious that in the new international markets they’reD going into and to today’s technology makes it ain lot the in easiernew the international new to start international markets and they’rerun a goingmarkets into and they’re to today’s going technology into makesand itto a lot today’seasier to start technology and run a makes it a lot easier to start and run a used to be. The fact is that people have always been ready to be prepared. buy if you show them a product at a fairbusiness price and can from justify home. Sales is lessbe prepared. ofbe a prepared.problem. The problem, business from home. Sales is less ofbusiness a problem. The from problem, home. Sales is less of a problem. The problem, the price-to-value proposition. Moreover,and people the have opportunity, always now is cultivating the wider consumer and the opportunity, now is cultivatingand the the wider opportunity, consumer now is cultivating the wider consumer Regardless of whether it’s US domestickept or their international, eye open for an opportunity when andmarket they still ofdo. non-distributors. RegardlessRegardless of whether ofit’s whetherUS domestic it’sor international, US domestic when ormarket international, of non-distributors. when market of non-distributors. the public begins to better appreciate the value proposition the publicthe beginspublic to betterbegins appreciate to better the value appreciate proposition the value proposition of the products that the MLM industryThose are sells, the two it thingswill thatbe aMLM 74% and Direct of US Selling consumers have purchasedof theof products the a products productthat the MLM or that industryservice the sells, MLM it will industry be a 74% sells,of US consumers it will havebe purchaseda 74% a productof US or consumers service have purchased a product or service good thing not just for their productcompanies sales buttraditionally also forsell, theproducts from and a anhome-based MLM or Direct Selling companygood goodthing not andthing just social for not their marketingjust product for sales their but alsoproduct for the salesfrom an but MLM also or Direct for Selling the company from and an social MLM marketing or Direct Selling company and social marketing opportunity that they promote. business opportunity, but now that theand industry e-commerce is better is going to driveopportunity opportunitythat thatnumber they promote. that even they higher promote. and e-commerce is going to drive andthat number e-commerce even higher is going to drive that number even higher as people get busier and busier and more accustomed to as people get busier and busier andas morepeople accustomed get busier to and busier and more accustomed to The DI recT SellI ng InDknownu ST and continuingry numbers of people are getting involved The DI recT SellI ng InD u STry And again, because most MLM companiesin some countries share in the much US and abroad in perhapsshopping it’s time foronline the and/or from Andhome. again,And MLM becauseagain, companies most because MLM companies mostneed MLMshare much companies in shopping share online and/ormuch from in home.shopping MLM companies online need and/or from home. MLM companies need common with the value paradigm ofcompanies, high product and for that quality matter the at associations to be that ready supposedly for this next boom.commoncommon with the value with paradigm the value of high paradigm product quality of at high to be product ready for this quality next boom. at to be ready for this next boom. a good price, coupled with the optionalrepresent home-based them to the general business public, to spend additional time a gooda price, good coupled price, with coupled the optional with home-based the optional business home-based business Timeopportunity, it just makesfor sense for on anbuildingthe DSA trust andand recognition similar of theirMLM products companies and the will still have,opportunity, weTime opportunity,feel, the it just advantage makes it sensejust of for makestheir the forDSA sense and similar for the MLMan DSA companies and will similar still have, we feel,MLM the advantage companies of their will still have, we feel, the advantage of their organizations to develop generic methodsquality of their and brands campaigns in addition to continuingloyal forceeducation of of distributors. Butorganizations still,organizations those to developdistributors genericto develop methods need genericand campaigns methods loyal force and of distributors.campaigns But still,loyal those forcedistributors of distributors.need But still, those distributors need to better explain those uniquenessesthe entrepreneurial to consumers aspects of andthe business more model. credibility with the generalto better publicto betterexplain if they those explain everuniquenesses wantthose to uniquenesses consumers and more to credibilityconsumers with the and general publicmore if theycredibility ever want to with the general public if they ever want to regulators in all markets. ramp up from small incomes regulatorsderivedregulators in from all markets. smallin all markets.networks ramp up from small incomes derivedramp from up small from networks small incomes derived from small networks The MLM and Direct Selling industry isbased still not on uniformly friends and neighbors to larger numbers of people based on friends and neighbors to basedlarger numbers on friends of people and neighbors to larger numbers of people ImageIn the ‘old days’, MLMs had to spend considerable time who really like the product or service.In theImageIn ‘old the days’, ‘old MLMs days’, had to MLMs spend considerable had to timespend who considerable really like the product time or service. who really like the product or service. regulated including in the US where more work needs to be educating the prospective consumerdone on by why the Federal their Trade products Commission (FTC) in conjunction educatingeducating the prospective the prospectiveconsumer on why consumer their products on why their products cost a little more. That’s not sowith critical the Direct now Selling Associationbecause (DSA). OBTAINER, To the degree that as the world’s mostcost acost trustedlittle amore. little source That’s more. notof soDirect That’scritical now not because so criticalOBTAINER, now as thebecause world’s most OBTAINER,trusted source of Directas the world’s most trusted source of Direct consumers want quality and, as we said,this regulation they’re iswilling done fairly, to itpay tends toSelling work in favor and of theMLM industry newsconsumers consumerswill want continue quality want and, to as quality weprovide said, they’re and, willing as we to said, pay Sellingthey’re and willing MLM industry to pay news Sellingwill continue and to provideMLM industry news will continue to provide mfor it. They akeover?just need to be educated and treated with respect objective reporting on the forindustry it.m forThey it. just They needand to just bealso educatedakeover? need provide andto betreated educated with respect and objective treated reporting with respect on the industryobjective and also reporting provide on the industry and also provide The Direct Selling industry isn’tindustry an in whatever it occurs in. Unfortunately the industry is The Direct Selling industry isn’t an underdogbefore they any turn more. loose of It’s their rare money. tostill find notAlthough well understood most by regulatorsMLM in manydistributors other countries with tools to beforehelpunderdogbefore theyhome-based turn they loose ofturn any their business loosemoney. more. ofAlthough their It’s most money. rare MLM to Althoughdistributors find mostwith tools MLM to helpdistributors home-based business with tools to help home-based business somebodycompanies who used doesn’tto spend most at least of theiraround know money the globe on either. educating entrepreneurs build healthy andcompaniessomebody companiesprofitable used to spend usedbusinesses who most to of spendtheirdoesn’t moneynot most on ateducating of leasttheir entrepreneursmoney know on buildeducating healthy and profitableentrepreneurs businesses buildnot healthy and profitable businesses not somethingtheir distributors, about is it, it not know now perhapssomebody time for in them it, to start only to enhance their own lifetheir butsomething distributors,their also distributors, to isstrengthen it not nowabout perhaps is it their not it,time now knowfor them perhaps to startsomebody timeonly to for enhance them in their it, to own start life butonly also to to strengthen enhance their their own life but also to strengthen their or knowfocusing some more onnames educating of thesome general of thepublic bigger at large. communities and countries. focusingorfocusing moreknow on educatingmore some on the educatinggeneralnames public attheof large. somegeneral communities ofpublic the at bigger and large. countries. communities and countries. companies. In fact, an increasingWith so number many MLM companies pushing ahead with companies. In fact, an increasing number

of consumers have one or moreinternational products expansion, most of them would be only too of consumers have one or more products theyThe like companies that they themselves buy can from do a somelothappy of thisto kindsee public more ofthorough relations and betterThis understanding is going of to take some majorThe theycompanies supportThe companies like themselves and that marketing can themselves do they a lot of tothis buy canpublic dofrom relations a lot someofThis this is goingpublic kind to take relations of some major supportThis isand going marketing to totake some major support and marketing to directwork selling but perhaps or thismlm is also company. an opportunitywhat they do for amongst national regulators. and Unfortunately, the general government public by the MLMwork companiesdirect workbut perhaps but sellingand this perhaps is Direct also an thisoropportunity Selling mlm is also for nationalancompany. opportunity and the general for publicnational by the andMLM companiesthe general and Direct public Selling by the MLM companies and Direct Selling regional Direct Selling Associationsregulators to step at theup national to the level plate have recently Associations. become somewhat We see some companiesregionalregional Direct doing Selling Direct this Associations already. Selling to The stepAssociations up to the plate to Associations.step up toWe thesee some plate companies Associations. doing this already. We The see some companies doing this already. The and take the lead in educating the publicunpredictable about in their the handling unique of problems trend and is issues still with in its infancy but weand thinktakeand the takeit’s lead ain the step educating lead in the thein publiceducatingright about the the unique public trend about is still in the its infancy unique but we thinktrend it’s a is step still in the in right its infancy but we think it’s a step in the right products and opportunities that the MLM companies. and Direct Selling direction. productsproducts and opportunities and opportunities that the MLM and thatDirect theSelling MLM direction. and Direct Selling direction.

390 OBTAINEROBTAINER WORLDWIDE WORLDWIDE 0/2012 03/2013 0/2012 OBTAINER WORLDWIDE0/2012 OBTAINER 2 WORLDWIDE 4 03/20130/2012 OBTAINER OBTAINER WORLDWIDE WORLDWIDE 91 4 0/2012 OBTAINER0/2012 WORLDWIDE OBTAINER 2 WORLDWIDE 4 BusinessBusiness MeetingsMeetings inin  surroundingssurroundings

OfferOffer youryour businessbusiness partnerspartners thatthat specialspecial setting.setting. DubaiDubai isis THETHE metropolismetropolis ofof thethe ArabianArabian GulfGulf andand isis perfectlyperfectly suitedsuited forfor extravagantextravagant meetsmeets && greets.greets.

 DineDine inin thethe 77 starstar restaurantrestaurant ofof thethe BurjBurj AlAl ArabArab  AA VIPVIP sightseeingsightseeing tourtour inin aa HummerHummer limousinelimousine  AA visitvisit toto thethe DubaiDubai shoppingshopping mallmall (the(the biggestbiggest shoppingshopping centrecentre inin thethe world)world) withwith aa deliciousdelicious mealmeal afterwardsafterwards inin frontfront ofof thethe BurjBurj KhalifaKhalifa  WhiskWhisk youryour guestsguests offoff onon aa triptrip toto thethe desertdesert includingincluding aa desertdesert stylestyle BBQBBQ  EnjoyEnjoy aa helicopterhelicopter rideride overover Dubai’sDubai’s skyscrapersskyscrapers   PartyParty inin thethe 360360 DegreesDegrees oneone ofof thethe hottesthottest clubsclubs inin DubaiDubai (centrally(centrally locatedlocated inin thethe ArabianArabian Gulf,Gulf, withwith aa viewview overover Dubai’sDubai’s stunningstunning skyline)skyline)   ExperienceExperience thethe ArabianArabian sunsetsunset onboardonboard aa luxuryluxury yachtyacht andand admireadmire Dubai’sDubai’s breathtakingbreathtaking coastlinecoastline WeWe willwill organizeorganize thethe perfectperfect eventevent forfor youyou andand youryour guests.guests. DiscoverDiscover thethe diversediverse opportunitiesopportunities thatthat areare onon offeroffer inin thethe landland ofof 10011001 nightsnights andand getget inin touch:touch:

E-Mail:E-Mail: [email protected]@sanderconsulting.org Tel.Tel. UAE:UAE: +971.(4).801-9264+971.(4).801-9264 Tel.Tel. Germany:Germany: +49.(0)176.810.76883+49.(0)176.810.76883 COLUMN COLUMN

>>> COLUMN BY Torsten The Pillar Will of Success: DirectionSelf ach of us who has dealt with success before and has read any book on the topic Eknows the chapter "Setting a goal." In every success seminar, it is discussed at least once how important it is to know your own goals – that is to know in detail where you are going. Setting goals is even frequently referred to as the secret to lasting success. Some trainers and coaches postulate in this sense: The more precisely you know your personal goals, the faster you can also realize them. Unfortunately, this is only half of the truth and so it is hardly surprising that many success disciples then fall to the wayside and often never reach the goals set and formulated with great effort.

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surprised they are not making any money. Here is my 10-point plan for a positive self-direction:

Make yourself aware of which values and attitudes you have Why do the rich 1 on the topics of success, money, health, partnerships, etc.

always get richer? Consider whether these basic beliefs are attractive enough Why do the lucky to improve your status and to get everything from life that ones always have 2 you really want. the most luck? Formulate your values and attitudes so that you become Because both groups attractive for yourself and for others. only know one 3 direction: forward. Now formulate your personal mission statement, i.e. in 10 Their positive self- 4 clear sentences what others and yourself can surely expect direction is clearly from you. Torsten identifiable. Sign your mission statement and hang it in a place where 5 you will see it several times a day. Will 6 Read your mission statement out loud at least once a day.  Take one principle to focus on in particular every day, every week and every month. Ask yourself every hour, every day, And to take the wind out of the sails of all critics: If it would really However, a positive self-direction means that, regardless of your 7 every week, when and what you have done to realize your suffice to know your goals, to write them down and then to believe current situation (in any area of life), you are so clearly directed and personal beliefs (not just the goals). in them (or "to order with the universe"), then why do most people focused that nothing, truly nothing, can distract you from your posi- never name a dream home for their own, never find their dream part- tive or better formulated and favorable behavior, demeanor and your Live as if you had already achieved your goals. This does ner for life and continue driving small rusty cars? In my experience, appearance. Why? Well, because the person who knows the precise not mean that you should already be spending money that setting a goal is only a part of what can be called the map to success principles and values of his life is perfectly oriented and knows exactly 8 you have not yet earned. But money and ownership are not what to do at any time and in any life situation. So it is not about the a precept for attitude, principles and values. The whole truth in fact lies in the positive self-direction of your question "Where do you want to go?" but rather about the question personality. What denotes self-alignment? I define self-alignment as "Who are you already today?" What values and attitudes do you stand Stay true to yourself and your principles and values and stick the ability to live one's own goals, principles and values - and not just for in life and what characterizes your thought patterns? What are 9 to your personal code for more authentic attractiveness. to know them or have written them down. In addition, self-direction the principles that you live and convey to others? What are the basic is denoted by having a clear idea of yourself and knowing how we attitudes that people can rely on 100% with you? Only once you can Supplement your mission statement regularly with new should live our lives. At first glance, this seems somewhat compli- truly answer all of these questions will the previously clearly formed principles and values that seem important and correct to cated, but is actually very simple. goals arrive as ordered from the universe, because it is well-known 10 you in order to increase your attractiveness over time. that success is not something that I can develop, but rather something An example: You are wearing old jeans, a polo shirt that has already that I put on as I represent an attractive personality for others. Why You will soon experience that you will become a much more attrac- lost its color and shape, beach sandals and have a plastic bag from do the rich always get richer? Why do the lucky ones always have the tive, but also self-confident personality that radiates something that an unknown discounter. This takes place in the center of a large city most luck? Because both groups only know one direction: forward. attracts others. Success will therefore be a sure thing for you - it will near a luxury 5-star hotel. There is an attentive page in front of the Their positive self-direction is clearly identifiable. come to you. So it will not be a coincidence that everyone and every- hotel entrance who does not welcome just anyone. The question: thing feels great around you in the future. How would your appearance vary if you a) are as poor as a church Do they complain about not having enough time to reach their goals? mouse or b) have a significant sum of money in your pocket? What is Time stays with those who treat it preciously. That is also a prin- I wish you much success from the bottom of my heart. a very simple example unfortunately reflects reality for many people. ciple that is a part of a positive self-direction. Those who kill time Sincerely, Our behavior, demeanor and appearance can be very different due to should not be surprised that it disappears. And those who save money Your financial, but also personal, health and professional aspects. under the mattress out of fear and never invest a cent should not be Torsten Will

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verybody who's active in network marketing knows the problem E – just as conventional business people do, too. I can still remember exactly my father's remarks: “It's getting harder and harder to find good workers.” As a restaurateur my father always laid the greatest value on the friendliness and speed of his staff. With him the customer The Partner for was accustomed to being more than just the king. At that time I learned one thing: There are people you always have to tell what to do next and there are others who find the work on their own. However, the latter are rather rare and as a result (Business) Life they're in great demand.

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But the question is posed: Where do I find these people? to you to recruit these better players to your team. Each of us reproduces in our own manner. So if up to Imagine you had the chance to work for a month at the now I haven't been a person who's had such people side of Richard Branson, the founder of Virgin. The only around me, then I should start working on my branding condition: You wouldn't get a cent for it. Would you straightaway. So I must become more attractive for this accept the challenge? Probably! new target group. I know people who'd pay a great deal of money for such an Every single one of us is always a product of our opportunity. Would the people in your team be interested surroundings – whether we want to be or not. So we in working for you for a period for free? Do you bring ought perhaps to consider changing our surroundings them the corresponding added value? in order to get into business with the right people. I'd like to encourage you to work on yourself. Because one Here I don't mean that your friends are bad or that you should thing is clear: If you're a Richard Branson in your field, seek out new friends. It's merely a question of surrounding then people will stand in line to work together with you. yourself with the right people if you'd like to bring the right They'll be prepared to pay money into your bank account business partners into your team. You simply need the right just to spend an hour with you. team in order to be able to realize your dreams. Whether you will become successful doesn't depend It's like in football: To win the Champions League on the partners you have. It depends on you and your you'll have to sign up the best players in the world. person and on you bringing the right people into your With a team of amateurs, you know, you'll never get team. there, instead you'll always just spend your Saturday afternoons eating hot dogs with your beer at the local I wish you every success in increasing your attractiveness football pitch. and I look forward to getting to know you personally sometime at an event or other occasion. When you change your surroundings, it's therefore important to increase your attractiveness. Better players also want to Yours, play with a better team. As the coach or captain it's now up David

In recent days I've had several inquiries that fall into this Here the law of the “average of the 5 best friends” applies. category. Some networkers have the problem that they Outlined in brief, this means: You are the average of your seem to be collaborating with the wrong people. Here 5 best friends. Your best friends earn more or less the same www.davids.pro [email protected] twitter.com/davideldib the question arises: Why is this the case or how would it as you, they have the same interests as you and they live be possible to change this? Where do you find the right more or less the same way as you. partners and which of them are the right ones in the first place? Is there something like the perfect business partner Much more interesting, therefore, is the group of people at all? who have already achieved something in their lives. I'm About David El Dib talking here of people who have a proper job and receive There's no such thing as the perfect business partner. an above-average income. People who have both feet on However, there are certain patterns that I've been able the ground, people who have a family. These people have Born in Vienna in 1976, David El Dib grew up in sheltered surroundings. His to discover in networkers who achieve long-term success. the advantage that they already bring with them a certain mother was a teacher and his father was a businessman, so David learned Of course, there are exceptions now and again but as a basic morality that is important in business. Somebody from a very early age to think in a businesslike manner. During his child- rule there are characteristics that distinguish a successful who already works 10 hours a day knows what it means to hood the family had to keep a close eye on their finances since the monthly person. do a bit more. Above all, however, such a person will also income was just about sufficient to get by. Already during his commercial Many networkers believe that people who receive a low know people who also have both feet firmly on the ground training at the Vienna Business School, David recognized that on the income and are perhaps in debt will find enough motivation and are responsible-minded. So the law of the “average of to be successful in the networking business. I can still your 5 best friends” applies. conventional job market he wouldn't find the opportunities he envisaged. remember my first steps in MLM more than 15 years ago. Therefore already at the of 21 he made himself self-employed. At that time the philosophy of many partners was: The People who have above average earnings will, nevertheless, more debts people have, the more they are prepared to do. still have goals. People with children would like to know Subsequently, he worked as an investment banker for a renowned A fallacy! Somebody who hasn't achieved anything in their that the future of their offspring is secure. A person who international investment company and advised large corporations and previous career will also have difficulties with it in future. already works 10 hours or more would, above all, like to wealthy clients on questions regarding investments. His economic Or put another way: There will be a reason why somebody have more time. These people are perfectly aware that you understanding and his interest in his fellow human beings already made is on the road to success and somebody else isn't. In truth first have to sow in order to reap at a later time. These him a sought after discussion partner at an early age. what is decisive for a networker is the people around the people have already achieved something in life and have new networker, true to the motto: Show me your 5 best already, consciously or unconsciously, used certain general In recent years David El Dib has conducted seminars as a keynote friends and I'll tell you who you are. rules in building up their livelihoods. speaker in front of tens of thousands of people in Europe, the USA, South America and Asia. In particular he coaches business people and top leaders in the fields of personal branding and customer orientation.

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THE FIRST IMPRESSION Studies show that in Germany, but also in many ALEXANDER PLATH other industrialized countries, the rise from one social class to a higher class is nearly impossible.

mpermeable social layers, deprivation of the lower social Of course it is easier for the children of wealthy parents (and classes, an isolated leading elite – this might be the case in they now come from the upper social classes) to achieve a IIndia with its traditional caste system. Or here one hundred higher eduction. years ago. But not in the enlightened Germany of the 21st century! To believe that the income or wealth do not have any impact on A nice thought, but forget it: studies show that even in Germany education is, with all due respect, pure nonsense. today, social advancement is as arduous as it is rare. A couple of figures? Yes please... Of course there is public support and I admire the students who finance their studies with jobs on the side. But it is obvious that "Less than one percent of the population from a family in someone who does not have to wait tables at night is well-rested which the father is an unskilled worker make it to a leading for the lecture the next day and obtains more information from it. staff position. However, two-thirds of the children of leading employees also become leading or at least as highly qualified Not to mention the fact that private universities or studies abroad employees." cannot even be financed by jobs.

"In no other industrialized country is the permeability of society But let's assume that we all would actually have the same educational so unpronounced than it is in Germany." opportunities - regardless of the social background. Then there must be the probability that someone with a doctorate makes it (Source: Science Center Berlin for Social Research – WZB) from the lower social class into management or an executive board, just as high as someone from the social upper classes! "Every second chairman of the 200 largest German companies stems from entrepreneurs, executives or directors. Every third But due to the same opportunities... The probability for this rise is chairman comes from leading staff or doctors. And only 15% come 70% to 150% (!) higher for someone from the middle class or even from the middle class (regular employee or self-employed) or from the upper middle class. the working class. And nothing has changed with these figures over the years." So even if it has become easier for any of us to receive a degree, it has long not meant that the doors to your dream career will open. (Source: Elite studies by Prof. Dr. Michael Hartmann – Professor “In you for sociology at the Technical University of Darmstadt) If it is not education and (technical) expertise that allow for advancement, then what is it? must burn By now we should be at least a little shocked, if not even really shocked, and think about how people can actually succeed in We will take a look at this in our next issue of OBTAINER, so stay reaching their life goals regardless of their origin. tuned! what you

What helps to achieve success and reach the desired life goals? I wish you a successful time with many strong impressions and want to appearances! The first thing that usually comes to us and that we may have ignite in been taught by our parents is often: "Knowledge and education." Yours, University entrance diploma, university degree and preferably still Alexander Plath others.” a masters or even doctorate afterwards. (www.facebook.com www.alexanderplath.com /DerErsteEindruck) And now all of the doors are open? Let's take a look at it: www.facebook.com/DerErsteEindruck

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A Curious E-mail A short time ago I received the following interesting e-mail (for reasons of authenticity I'll reproduce the original e-mail changing only change the personal details):

Hey Daniela,

My names M., I’m 18 and I come from … (Germany). My road so far has been rich in experience and has taught me a lot. But sadly I was so against the system that I’ve run up debts as a result of various tiny things like fare-dodging. A year ago I came across … it inspired me straightaway I was really geed up but I wasn’t 18 to start up with it. So I waited, now I’m 18 but I don’t feel the same buzz I’d really like to have somebody to help to get it again.

To be honest I haven’t any money at the moment that I can pay out for a seminar or something like that. For this reason I thought I’ll ask somebody who’s successful. Cos first of all somebody who’s successful can set the goal of making others successful. And second I’m sure you’ve enough money. But of course you’d get something cos every new experience even if its just a chat helps to live or to learn. I think I can give you something other than money. It would be nice if you got in touch or even had time for me.

I wish you more successful business and I’d like to thank you for offering people such an opportunity.You impulses for the day are just super. Thanks a lot :).

All the best M.

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could, of course, say a great deal about this e-mail. But then I'd probably have to write at least 10 pages. I decided for a short version – a brief reply – and to leave the writer's Icheekiness out of consideration. Somebody or other may find such behavior as the writer of the e-mail has displayed coura- geous. But, unfortunately, it appears that we're talking about a person with a questionable or even freeloading attitude and not about somebody who's learned that valuable things such as knowl- edge and information have their price. But after all he's only 18. :-)

Now, if I weren't aware of my worth and the hard times, the tears, the money invested to get to where I am now, I might be tempted to feel sorry for him and as a result I'd strengthen his weakness and his attitude. However, since I'm aware that strength can only arise by making the impossible possible again and again and being prepared to do things that others don't do, I could never support such behavior. Whether the young man was aware of what he was doing or not is completely irrelevant.

Now just take a look at your life: Where are I'll tell you something: you willing to support weakness instead of strength out of false sympathy? Even if I had a billion euros in my bank account, I simply wouldn't give you even one hour of coaching To put it another way: How far are you as a present! prepared to go to pay for quality?

Do you know why? Somebody who, in contrast to you, had something to offer, would never write an e-mail like this. So as you may realize without great Because I was prepared to pay the price that was neces- difficulty such an e-mail – whether it is written in this way or in sary to get where I am today. You aren't prepared to Because I was a similar one – is not only a bit cheeky, but also extremely naive, do so yet. Nobody who knows his or her worth – not prepared to pay something that I can, however, forgive him on account of his age. :-) one trainer or coach in this world – would do what the price that was you expect! On top of that, I only coach people who are My reply to the young man was as follows: seriously interested and in your case the desire doesn't necessary to get appear to be rooted deep enough yet. where I am today. Hallo M., You aren't prepared Thank you for your e-mail and your inquiry. First of Nevertheless I continue to wish you lots of success. to do so yet. Nobody all, I'm very grateful that you like the impulses and the who knows his or short videos. I'm happy to offer these to my readers free of Daniela :-) charge although each video is bound up with lots of time, her worth – not one work and also financial input. In addition, I also offer my In network marketing things are similar. Many people want to trainer or coach in 64-page online e-book and my newsletter for nothing. achieve something and fly high. However, most of them aren't this world – would Irregularly held webinars round off what I have on offer. prepared to pay the price necessary to achieve it. This is the reason do what you expect! This is already a great deal and much more than I really why they fail. They fail not because of their lack of potential, but have to do. But as I've said, I'm happy to do this willingly. because of the lack of the right attitude to what matters here.

However, M., what I've already mentioned is abso- Recognize this for yourself and try to be different. lutely all I'm prepared to offer free of charge. If you're looking for somebody who'll coach you for nothing, I wish you lots of success, I'm afraid you'll have to look elsewhere. I've had to Daniela C. Szasz pay my dues to get where I am today. www.danielaszasz.com

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NUNO F. ASSIS

The Leadership Question: What Do You Learn From the Current News?

Dear Readers,

A few days ago while listening to an American news program I thought to myself: “Wow, that's just crazy!” What astonished me so much about it is something I'd like to explain to you – as well as what repercussion this will have for you and for everybody you know.

Particularly for you as an executive or leader it's important to recognize and understand developments. You should also be able to apply these developments to your business and to be in a position to explain these developments to you colleagues and your subordinates.

But back to the above-mentioned news program. The American I stopped eating and focused on what had just been said. I But where do you start start now with this information? to make us believe that the just solution consists of the newscaster reported about how the middle class in America is asked myself: “C can I believe that? 22 percent of the total rich just paying more taxes so that these additional being “fleeced.” He said: “A new study has revealed interesting income is obtained by just 1 percent of the population? That There are two ways to react to it – if you're not one receipts of the state can then be distributed to the less facts about the distribution of wealth in the USA during the just sounds crazy.” of those people who want to pack up their bags and well-off citizens (the only question being: in which last 15 years.” emigrate (by the way, that won't be much help since form?). Or you ask yourself the following question, The newscaster continued: “Here the middle class is being things look much the same in most of the industrial which is the one I also asked myself immediately after He continued: “In 1990 just 1 percent of the people in the USA hit painfully in several respects – higher taxes, stricter capital countries of the Western world). So what possibilities the news bulletin: obtained 15 percent of all income in the USA.” requirement guidelines for the banks and further regulation do you have? by the authorities.” How does this 1 percent of the population manage to I thought to myself: “That's really hard to believe.” But then Either you join the discussion that comes up again generate 22 percent of the total income of a country? the newscaster said the following: “In 2007 alone this 1 percent Now let's just ask ourselves the question whether this would and again about the redistribution of wealth by our How do these people think so that they're in a position of the richest people generated as much as 22 percent of all also be possible in Germany. Do you detect parallels to the government, which through higher and new tax wants to build up such wealth? income in the USA.” American news just quoted? The answer is quite clearly: YES!

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Which FIRST steps can you implement straightaway? the rest of the world. So it's all the more important that you continue to develop yourself and those working with and for In my opinion the first step is: TIME! you and to invest in yourself because that's the only way you'll be able to face such situations. You'll now be asking what I mean by that. Which way will you choose? Will you remain in this trap This 1 percent of the richest and most powerful people which is inherent in the system or will you act? The answer have invested time to learn the “game of earning money.” is up to you. The middle class hasn't. It's too busy running after time it thinks has been lost and as a result loses sight of what is Leadership action: Which fields that you've neglected in the essential. For this you don't need that much at all. last 18 months do you absolutely have to develop (further)? Which field, which they've neglected during the last 18 months, Invest 1-3 hours a week (of more if you'd like to) in your can you identify among the people who work with or for you? training in business. Most cordially, Learn to market yourself, how you sell properly, Learn to Your Coach think like an business man or woman. Nuno F. Assis

Whenever I was able to learn from experts, I took this http://www.nunoassis.com opportunity. Every advantage that this gave me (and believe me, learning from experts always has advantages) had to do with the fact that I hadn't had any training in this field yet. Have you also ever had an experience like this?

You benefit from your own training. You benefit through your own ACTION.

We could spend hours answering this question, but let's are designed in such a way that you will “lose.” and you know The 1 percent who are rich and powerful have understood the first follow a decisive thought: that, too. In school nobody taught you to consider self- game and continue to win at a high level. And what about you? If you're not yet your own boss, then consider setting up employment and set up your own company. Your trainer, on your own! your first boss or your university professor didn't teach you At the moment the middle class serves the system and keeps that or encourage you to do it, either. Our system raises us it alive – at great cost. You could also speak quite drastically Work on yourself. Take your favorite hobby and transform to be obedient citizens, industrious worker bees, who work of exploitation. As a result the middle class will of necessity it into your new business. At first start of in addition to hard all their lives and pay high taxes in order then to go into shrink – the system is, unfortunately, designed that way. your current job – on a part-time basis. Remember: There what is called a well-earned retirement. are so many tax advantages when you're self-employed. If you now consider that it wasn't possible to achieve any Do you know what happens to male bees who were industrious, agreement between the Republicans and the Democrats in And even if you're already your own boss: Start climbing out of did their work conscientiously and maybe even served the the USA a few days ago and that the United states now has to the middle class and climbing up the income ladder to the top. queen bee? Right, they're killed by the other bees. Does anything implement a massive legally enshrined savings program by about that seem familiar? People who've worked hard all their decree, it's clear that the situation won't improve in the short Improve your business performance and increase your lives retire with a pension that's subject to ever higher taxation. term and that instead uncertain times are in the pipeline. potential for self-marketing! Here too part of the little they have is taken away from them. Nobody knows exactly how rigorously the savings program, which is supposed to help to save many billion dollars by Let's just take a look at the basic reasons why this is so So the system profits from them in this way. Therefore it's the Fall of 2013, should really be implemented. The fact is, important for you. Normally in our culture the preconditions important that you ask yourself what you can do today. however, that this program will have effects on the political and economic landscape in the USA – and as a result also on

LEADERSHIP: What Do You Learn LEADERSHIP: From the Current News?

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funny but sad story of Mr. Ordinary. Mr creating my dream, I’m giving up ordinary Ordinary had a great dream but no one for what I dream to be extraordinary. I would listened to Mr. Ordinary because every- rather live an extraordinary life, and leave one who knew Mr. Ordinary thought that behind extraordinary memories and traces, Mr. Ordinary was too ordinary to make a than enjoying what is only ordinary. As hard dream come true. The battle was hard for as it seems to be I would rather honor my Mr. Ordinary and someone told him “If you truth, create my dream and live my purpose.” can’t Beat them Join them.” Mr. Ordinary decided to give up the dream that seemed I wonder how many times some of us gave up too hard to accomplish. Mr. Ordinary and surrendered to the words “ If you can’t decided to make a change in his life and he beat them, Join them.” I am sure it happens a finally found the Ordinary women he was lot and sometimes we give up on some things looking for, they got married, they lived in and ideas, yes sometimes we do compromise an ordinary house and had ordinary jobs, when it comes to giving up small things. Just Mr. and Mrs. Ordinary decided to have last week my family and I were going to dine children and they brought to this world out, everyone wanted Indian food while I was ordinary kids who went to school and really craving Chinese food, I decided not to received ordinary grades, all the children fight the battle and I joined them, however I also ended up with ordinary jobs and lives. gave up what was good for what was great, Mr. and Mrs. Ordinary lived a very Ordi- the purpose was not the food the purpose nary long life and later they both left this was to enjoy a good time out with the family. ow many times have you heard world in an ordinary manner the memories Sometimes it is alright to join the crowd, this being said “If you can’t Beat they left behind were very ordinary, their not everything in our lives has to be a battle, Hthem, Join them” which really marks were very ordinary. Because it was however there are battles that are worth the means if you can’t stand up for your own easier to live ordinary than it is to create fight and you need to know how to choose beliefs and if you can’t make a point out of greatness and live a great dream. your battles. Years back I learned that I can your thoughts and feelings and if you can’t live in peace and I learned that I don’t have If You live your purpose and reach your goals, just When I was in school my father use to look to fight everything and I don’t need to beat give up and join the others. And instead of at my final grades and when he sees ordinary anyone, and I don’t have to join the crowd. I standing for your beliefs and instead of being grades he tells me “If you are not getting learned to do what I love to do in the best the change you want to see in this world, tired now, one day you will be really tired” most appropriate manner and when the Can’t Beat just forget about it and start living some- he means if I don’t get myself tired by putting going gets tough and the voices get loud, one else’s dreams because it is much easier the effort and time to create greatness while I learned not to Beat but to Ignore all what . than making a point and it is much easier I can, one day when it is too late I will be sick stands in the way of my goals, I learned . than fighting an emotional battle, it is much and tired of living the life that I have to live that the real battle is not between me and . Them easier to step into a life that is ready instead instead of a life that I love to live. So every others, it is rather between me, my fears I of creating a new life, a new success and a time I remember these words “If I don’t get and my procrastinations. It is the inter- m new change. It is easier to do what everyone tired I will get tired” I get really motivated nal negative voices that we need to ignore g e else seems to be doing than starting your own to put an effort into the things that some- until we beat them. n path because when you join the crowd there times seem like impossible to accomplish. o h is nothing to explain and you don’t have to While I try living my purpose and creating So next time when it comes to your dreams re T make a point, there is no battle to fight, every- my dreams I bump into so many obstacles and beliefs, and others start questioning thing is a given just follow the steps of all the and I get bruised sometimes and my friends your capabilities and try to pull you back to ordinary people out there. start telling me “when are you going to have the crowd, just remember this; don’t join an ordinary life and be like us, you are miss- them, just ignore them. Actually there is nothing wrong with being ing so many nice things, you’re missing on ordinary many people choose to be ordi- the parties and missing the best TV.” Shows I wish you success, nary and live a life that is controlled by a you are getting yourself too tired and I can Salsabila Al-Harby routine where the changes and challenges hear a voice whispering “ If you can’t beat are very limited. This reminds me of the them, Join them.” I answer them; “I am busy [email protected]

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PART 3.

In this 3 part series Could it be possible to unlock the code for becoming a you will discover professional full-time income earner in the Direct Selling the surprisingly industry by applying the 7 Secrets of Professionalism? simple secrets that will guide The answer is yes, and in this broad-based examination you to becoming of professionalism, we go way beyond anything you a professional have learned before. You will gain specific insight into in your network the makeup of top performers. It doesn’t matter where marketing you start, what age or skill level, as long as you make Timothy business. the decision to become a professional. A Professional Becomes Mentally Strong By Don’t you feel personally empowered when you realize your 6. Controlling His Mindset actions are causing your weight-loss, your actions are causing you to get out of debt, your actions are causing you to become One of the things I enjoy about working with people, in the more secure financially, your actions are bringing your family Direct Selling industry so much is watching them “get it”. closer together instead of further apart?

Wilson The “get it” happens when you realize you are moving to Professionals realize this comes from being mentally strong someplace you have never been before. Your personal growth and having the right mindset. If you notice, 6 of the 7 Secrets turns to personal empowerment when you realize it’s your of Become A Professional, deal with the 6 inches between your actions that are causing this movement, and then with intention ears. Only 1 has to do with the actual activities and physical you replicate the actions. skill development.

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I’m going to give you an assignment right now. Take out a A Professional piece of paper and write down this sentence. I control Makes what I think about. Now, below that sentence right this Commitments statement: Thoughts lead to feelings, feelings lead to 7. actions, actions lead to results. This is likely one of the most important things you will learn from this article. One of the most interesting things about commitment is that it seems to be the most important at the worst times. I like Take a minute and reread your sentence and the statement to think of a commitment as a promise acted upon with an a few more times. Now, underline feelings and results, then inability to quit. circle thoughts and actions. The most common trait I have found Many people allow random thoughts to run rampant though in all successful people is they have their mind - never realizing they have complete control over what conquered the temptation to give up. they choose to think on. I was one of these individuals. What’s Peter Lowe interesting is that I’m extremely positive and I have always had a very positive attitude. However, the thoughts that were running There are many things to which you can commit. You make through my mind were sometimes very negative. You may have commitments to other people, you make commitments professional golfer, the world is literally open to any options Tim’s drive to learn how to invest his time for a return heard these referred to as limiting thoughts or limiting beliefs. to a certain set of values, and maybe the most important for anybody.” Dan said. began early when at the age of 13 his father gave him a commitments are the ones you make to yourself. watch with a second hand. After putting it on his wrist Reread the sentence and the statement you just wrote one more his father asked him to watch the second hand for 60 time. There is nothing wrong with wanting a quick fix; however, the The inability to make a commitment and stick to it most often seconds. Then Tim was asked what he did with the 60 professional makes a commitment to the idea that success is a comes from fear, a lack of clarity and poor self-discipline. seconds. When responding “nothing” his father advised choice, not something you are born with. If you want to be a pro Understand that our human nature causes us to prioritize the him to never let it happen again. soccer player, it helps to be athletic. If you want to be a concert wrong two words in this statement. Which words? You just I recently read a story about a young man named Dan pianist, the younger you start the better off you are. However, underlined them - feelings and results. Let me explain. As a McLaughlin who is testing a theory that actually has to do with Becoming involved in a family business at an early age the determining factor that separates truly great from good is professional you must learn to manage your feelings and be commitment. Dan read about the theory in Malcolm Gladwell’s gave Tim much of the knowledge base for learning to not talent, magic or luck… it’s dedication, discipline and the results independent. Not results dependent. bestseller Outliers. deal with people and learning how to develop strategic commitment you make to them. systems. In 1997 Tim met and developed a personal rela- tionship with Brig and Lita Hart outside of the Network How many times have you seen someone stop engaging in the In Gladwell’s book, he writes about why some people succeed, As of the writing of this article Dan is at 3,900 hours with a Marketing industry. actions that will produce the results they are looking for because living remarkably productive and impactful lives, while so many handicap of 5.7. they allowed their feelings to control them? Additionally, how more never reach their potential. He exposes what we may think With Tim’s understanding of strategic planning and many times have you seen someone not even engaged in the are secret patterns for success and professionalism - that really networking from the outside in, combined with Brig’s proper actions because they were afraid they wouldn’t get the are not all that secret when you understand commitment. understanding of networking from the inside out they right results? You will learn the 7 Secrets because of inspiration or helped launch the fastest company in US history to hit one desperation. This can happen at age 6 as well as age 66. The What Dan wanted to do, was test the 10,000-hour theory he billion dollars in sales and to date has created on average a younger you learn them, obviously the more impact they will The mentally strong professional is focused on what he allows to had read about; that Gladwell had discovered was the amount new millionaire every 3 1⁄2 to 4 weeks since January 2005. have on your life. However, anyone can learn and experience enter his thought life. Controlling what you think about, so that of time it takes to get really good at anything and become a the benefits of professionalism. Tim is still actively engaged in building a global network it’s easier to manage what you are feeling is really like an exercise professional — “the magic number of greatness.” This is a must- of professionals. “At this point, I am looking for leaders – the more you do it the better you become at it. The better you read book and should be on everyone’s bookshelf The difference in who you are and who you want to be is as well as up-and-coming leaders who want to grow as become at managing your feelings, the easier it is to stay engaged professionals in the Network Marketing profession and found in what you do, not only what you dream about. As you in the actions that will produce your desired results. So what did Dan decide to invest 10,000 hours in? Golf. Dan be paid as a professional.” Tim states. adopt more and more of the 7 Secrets of Professionalism, a decided to become a pro golfer. He saved his money, quit his job Tim can be reached directly in the United States synergistic effect takes place. Character traits like a positive If you want something different out of life than you have ever and blocked out 6 hours per day, 6 days per week for 6 years. Email: [email protected], attitude, self-discipline and confidence become byproducts of had before, most likely you will have to do something different His plan is to go from complete novice, (never swinging a club) Mobile: 336-262-8925 your understanding, application and growth. than you have ever done before. This includes taking control to a professional (someone who gets paid to do what they do) in Skype:dayonesuccess Twitter: www.twitter.com/timothywilson of your thoughts. 10,000 hours. He was 30 years old when he started by the way. As a fully functioning professional, in the Direct Selling Download a FREE 3 Part Series on Building a Global Long-term success almost always happens for us mentally industry, you will become better for those around you and Could he stop being one thing and start being another? Could Network Marketing Organization (12 Strategies) - visit before it ever happens for us physically. yourself. It’s worth every step of the journey. he make a commitment and see results? “If I could become a www.TimWilsonGlobal.com

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