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communications without intelligence is noise Global Wine Trends Weekly Update created: 12.03.2010 Critical Publics | EDOAO Global Wine Trends 12/03/2010 Weekly Update Table of Contents Table of Contents .................................................................................. 2 Global Market Watch ............................................................................ 4 Dealcoholised wine launched to combat alcohol abuse ................................. 4 La Mission Haut-Brion white changes name .................................................. 4 Moth prompts quarantine in Calif. wine region .............................................. 5 Black Tower resurgent with 'premium' range ................................................ 5 Tesco offers limited parcel of McGuigan's premium wines ............................ 6 Oddbins: Fall and rise of a British institution ................................................. 6 California’s best wine cellars .......................................................................... 7 Global Industry Watch .......................................................................... 8 New York looks to wine sales to close budget gap ........................................ 8 Bill would allow direct wine shipments in NJ ................................................. 9 Buffett Said To Be Weighing Entry Into Spirits And Wine Distribution .......... 9 The Squeeze on Napa Valley Wine ................................................................ 10 Gallo invests in five core brands ................................................................... 11 Nouveau World Wine investigated over vintage claims ............................... 11 Local focus for Wine Shak ............................................................................. 11 SA bottling jobs shifted overseas ................................................................. 12 Quake puts dent in Chile's wine business ..................................................... 12 Wine export gap after Chile quake ............................................................... 13 Producers in denial as blight leaves some French white wines 'almost undrinkable' .................................................................................................. 14 China becomes biggest export market for bordeaux wine outside EU ........ 15 Wine Domain Catalysts Watch ............................................................ 15 Are you ready for wines from Japan? ........................................................... 15 Wine: Beware of floods, fires and locusts .................................................... 17 Russia's bulk wine imports plummet ............................................................ 17 Scientific Developments & Technological Breakthroughs Watch ....... 19 Women who drink wine 'less likely to gain weight' ..................................... 19 The Claim: A Glass of Wine With Dinner Aids Digestion ............................... 20 Wines from Greece Publicity Monitor ................................................. 20 The big bangs: For wine that packs a huge punch, try a bottle from a volcanic region .............................................................................................. 20 Blogosphere Monitor ........................................................................... 21 Napa Report: My Adventures in Wine Country ............................................. 21 Maryland wine shipping rides a wave of support–and pessimism ............... 23 Critical Publics | EDOAO Page 2 of 28 Global Wine Trends 12/03/2010 Weekly Update An Open Letter to Warren Buffett, Wine and Spirits Distributor .................. 24 Peripheral Domains Intelligence ........................................................ 25 Asia’s first Master of Wine ............................................................................ 25 Government wine committee raises a glass in spirit of defiance ................. 26 Global Sustaining & Emerging Trends Digest ..................................... 27 Fine wine at 14% alcohol is impossible - or is it? ................................................... 27 Critical Publics | EDOAO Page 3 of 28 Global Wine Trends 12/03/2010 Weekly Update Global Market Watch The global market watch outlines developments, spotted and emerging trends that define the current situation in the global wine landscape. It includes all major developments in the market including consumer trends relating to wine and marketing campaigns or approaches, as well as concerns on health and sustainability. Dealcoholised wine launched to combat alcohol abuse DECANTER, UK 05.03.10: A new dealcoholised wine has been launched onto the Italian market, in an effort to combat alcohol abuse. The 0.5% wine is made from fully fermented wine that is vacuum distilled to reduce the alcohol content. The release of wine, called Winezero, follows Italian Agricultural Minister Luca Zaia's praise of dealcoholised wine in curbing alcohol abuse. Winezero is being made in made in Valladolid, Spain, from grapes from the Duero, Rueda and Cigales and the range includes a red, white, rosé, and an American oak-aged red. The wine was created by Italian entrepreneurs Massimiliano Bertolini and Manuel Zanella who are targeting young people and those who don't want to, or can't drink alcohol. 'We're not in competition with traditional wine. It's a new drink, equal to decaffeinated coffee or non-alcoholic beer,' Bertolini said. 'Dealcoholised wine is already trendy in Spain, France and Germany. There was a gap in the Italian market and it was the right time to fill it,' Bertolini said. http://www.decanter.com/news/news.php?id=295673 La Mission Haut-Brion white changes name DECANTER, UK 10.03.10: The white wine of Château La Mission Haut-Brion, one of the most celebrated whites in Bordeaux, will change its name as of the 2009 vintage. Previously known as Château Laville Haut-Brion, it will become simply Château La Mission Haut- Brion Blanc. The former name, Laville Haut-Brion, dates from 1928, and was the combination of two separate estate names, Château La Mission Haut-Brion and Clos Laville. The latter is a 2.5 hectare neighbouring estate bought by the then-owner of La Mission, Frederic Woltner, which produced a majority of white wine. … The 2008 vintage will be the last under this name, and as of 2009, the wine, produced exclusively since 1927 in the Château La Mission Haut-Brion cellars, will revert to its original name, La Mission Haut-Brion Blanc. The second wine, combining selected plots from both Château Haut-Brion Blanc and Chateau La Mission Haut-Brion Blanc, has also been renamed, from Les Plantiers du Haut-Brion to La Clarté de Haut-Brion. Prince Robert of Luxembourg, president of Chateau Haut-Brion and La Mission Haut Brion, told decanter.com, 'It was frustrating for me when even people close to us couldn't remember our family of wines. 'Even though Laville Haut-Brion had a wonderful reputation, people didn't always know that it was the white wine of La Mission. We want our consumers to understand where our wines come from, and what they stand for.' The second wine Critical Publics | EDOAO Page 4 of 28 Global Wine Trends 12/03/2010 Weekly Update of Chateau Haut-Brion was changed for the 2007 vintage from Chateau Bahans Haut-Brion to Le Clarence de Haut-Brion. http://www.decanter.com/news/news.php?id=295815 Moth prompts quarantine in Calif. wine region BUSINESS WEEK, USA 10.03.10: A grape-eating moth in Napa County has prompted a quarantine that will regulate the shipment of fruit and some plants in the heart of the state's premier wine region.The European grapevine moth first was detected in the Oakville area as grapes were reaching their peak last September.Since then, traps set across the region have shown the moth's spread. That prompted the California Department of Food and Agriculture to impose a quarantine Tuesday for 162 square miles into parts of Sonoma and Solano counties.Larvae do the most damage. In the spring, they emerge to eat young clusters or flowers. Second- and third-generation moths eat the ripening grapes. Food and Agriculture spokesman Steve Lyle says the state will announce what restrictions the quarantine entails by the end of the month. http://www.businessweek.com/ap/financialnews/D9EBRV780.htm Black Tower resurgent with 'premium' range DECANTER, UK 12.03.10: German wine brand Black Tower has announced plans to produce a new range of Special Release wines, coupled with a new bottle design for the brand. Reh Kendermann, the brand's owner, unveiled the new design for their flagship wine 'Rivaner' in February this year. Black Tower, in the distinctive squat black bottle, was a staple of 1970s dinner parties. It dropped out of the national consciousness but has seldom been out of the top 20 best-selling wines in the UK. In 2002 it enjoyed a renaissance when it was revealed to be the favourite wine of the housemates in a new reality TV show, Big Brother, and in 2008 it launched sparkling wine in a can. The signature black roughened glass has now been replaced with a new style, incorporating clear glass at the bottom of the bottle. All of the Black Tower premium wines will be released with the new black and white design, and will consist initially of three single varietal wines: Chardonnay, Riesling and Pinot Noir. The Chardonnay and Riesling wines will be vinified from parcels of fruit in the Pfalz region in southwest Germany while the Pinot Noir is grown in Baden. Alison Flemming
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