CONTENTS

WELCOME TO d3 08 A TAILOR-MADE INDUSTRY ECOSYSTEM 1 2 CREATED FOR THE CREATIVE COMMUNITY 14 A COMMUNITY WITH SOUL AND STRUCTURE 20 THE BENEFITS OF SETTING UP YOUR BUSINESS IN d3 26 A SMART PROPOSITION 30 d3: PAST, PRESENT & FUTURE 32 A DEDICATED SPACE FOR DESIGN 38 A GROWTH OPPORTUNITY FOR ’S CREATIVE INDUSTRIES 42 TECOM GROUP 50 WHY 52 d3 PHASE 1: CREATIVE OFFICE AND RETAIL SPACE 58

| 2

d3 brochure SMALL PP New.indd 2 1/26/16 d3 11:35 brochure AM SMALL PP New.indd 3 1/26/16 11:35 AM | 4 5 |

d3 brochure SMALL PP New.indd 4 1/26/16 d3 11:35 brochure AM SMALL PP New.indd 5 1/26/16 11:35 AM d3 brochure SMALL PP New.indd 6 1/26/16 d3 11:35 brochure AM SMALL PP New.indd 7 1/26/16 11:36 AM WELCOME TO d3

Upon completion, d3 will be the preferred place to work, live and play for over 180,000 creative individuals, all of who will contribute to and draw inspiration from d3’s design-led environment, atmospheric energy, one-of- a-kind retail, dining and entertainment concepts, and a packed calendar of events held both day and night.

Imagine a COMMUNITY where the ordinary is EXTRAORDINARY Imagine a COMMUNITY that hums with CREATIVE ENERGY IMAGINE a COMMUNITY that provides a UNIQUE, AUTHENTIC EXPERIENCE around the CLOCK, all year round THIS is where CREATIVITY COMES TO LIFE This is d3 | 8 9 |

d3 brochure SMALL PP New.indd 8 1/26/16 d3 11:36 brochure AM SMALL PP New.indd 9 1/26/16 11:36 AM d3 MASTERPLAN d3 is not just a business district; it is an intelligently curated space designed for people and businesses operating in the fields of design, fashion, art and luxury.

| 10 11 |

d3 brochure SMALL PP New.indd 10 1/26/16 11:36d3 AM brochure SMALL PP New.indd 11 1/26/16 11:36 AM A TAILOR-MADE INDUSTRY ECOSYSTEM

d3 is specifically designed to forge an active design community tailored to contemporary business needs. An inclusive world created for the entire creative community, from global brands to startups, from established names to new talent, d3’s doors are open to everyone operating in the creative space.

| 12

d3 brochure SMALL PP New.indd 12 1/26/16 d3 11:36 brochure AM SMALL PP New.indd 13 1/26/16 11:36 AM CREATED FOR THE CREATIVE COMMUNITY

...in collaboration with the creative community.

d3’s vision is fully aligned with Dubai Strategy 2021, to create ‘A Cohesive, Inclusive Community of Creatives’.

From the very start, we knew that d3 had to be so much more than just a business district. We needed to create a living, breathing community with authenticity and innovation at its heart.

d3 is a truly collaborative effort. d3 represents the very essence of the region’s creative spirit. It is a place with soul, with authenticity at its heart.

| 14 15 |

d3 brochure SMALL PP New.indd 14 1/26/16 d3 11:36 brochure AM SMALL PP New.indd 15 1/26/16 11:36 AM OUR CREATIVE COLLABORATORS TOLD US

As a designer just My environment starting out, I need a place is an extension of my where I can access the right creativity. My office needs equipment for short periods of to work as a showcase for time to produce samples for my my brand. I need quality buyers, but I can’t find anything combined with raw potential. like this in Dubai. It’s a big I have to be able to design my challenge that is hampering the own environment. growth of my business.

As a freelancer I need a new kind of with an ambition to grow into a business centre that works small business within the next for me - with leasing options twelve months, flexibility is to suit a small business and critical. I need office space that the opportunity to put my own can grow with my business and stamp on it without having I need options that are as fluid to make a sizeable financial as my project pipeline. investment.

| 16 17 |

d3 brochure SMALL PP New.indd 16 1/26/16 d3 11:36 brochure AM SMALL PP New.indd 17 1/26/16 11:36 AM THE d3 SOLUTION

CUSTOMISABLE, QUALITY OFFICE SPACE CO-WORKING SPACES High-quality offices delivered in shell and core, with options to maintain A shared creative environment offering a range of flexible options for exposed ceilings and ‘raw’ features gives designers the opportunity for d3 licensed deskspace companies and freelance permit holders. their space to act as an extension of their own creativity.

THE FABRICATION LAB MICRO STUDIOS A shared facilities space for d3’s emerging designers and creatives Enclosed cellular workspaces for entrepreneurs, micro businesses to test ideas and develop prototypes. The Lab will provide electronics and consultants, fully-fitted out and unfurnished. Varied office sizes and manufacturing equipment as well as hand tools, space to design and dimensions are offered for maximum flexibility, with access to and storage for materials. Services will include laser cutting, milling, professional meeting rooms fitted with A/V equipment, projectors embroidering, and 2D and 3D printing. Added features include an and screens. extensive library and seminar rooms.

| 18 19 | A COMMUNITY WITH SOUL AND STRUCTURE

d3 brochure SMALL PP New.indd 20 1/26/16 11:37d3 AMbrochure SMALL PP New.indd 21 1/26/16 11:37 AM A COMMUNITY WITH SOUL & STRUCTURE

d3 is home to a community of individuals who live to create. We do not go to the office and then go home. For creative minds, the hours of the day are not tidily parceled into work and play. We need an environment that inspires us whatever the time of day or night.

| 22

d3 brochure SMALL PP New.indd 22 1/26/16 d3 11:37 brochure AM SMALL PP New.indd 23 1/26/16 11:37 AM A full around-the-clock calendar of activities ensures d3 offers not just the hard infrastructure required by the creative sectors, but also an engaging holistic HIPA As part of our on going support for regional lifestyle experience for businesses, residents and visitors alike. creative initiatives, d3 will play host to the Hamdan Bin Mohammed Bin Rashid Al Urban Majlis Maktoum International Photography Award Ceremony and Photography Week in 2016. The Urban Majlis is a quarterly platform for dialogue organised by Dubai Design and Fashion Council open to the design and fashion community, in addition to discussing important industry updates and developments.

Fashion Forward (FFWD) is the definitive fashion platform for Dubai and the Middle East. Sole DXB Supported by d3, the Fashion Talks programme Sole DXB is a regional lifestyle platform for fosters industry discussion whilst the Day At footwear, fashion, culture, art and design in d3 allows buyers and industry professionals to Dubai. It brings together Dubai’s street culture connect directly to the designers. Dubai Design Week will for a two day event which celebrates the most enliven the city with cutting edge style in the city. innovative installations from local and international designers, along with an Downtown Design extensive programme of Downtown Design brings together an eclectic activities at d3, which include mix of the world’s most iconic and pioneering partnerships with other brands in furniture, lighting, kitchens, international design weeks, bathrooms, accessories, textiles and new and exhibitions from UAE technologies to create a unique business and international designers platform dedicated to original design. and design brands.

| 24 25 |

d3 brochure SMALL PP New.indd 24 1/26/16 d3 11:37 brochure AM SMALL PP New.indd 25 1/26/16 11:37 AM BENEFITS OF SETTING UP YOUR BUSINESS IN d3 27 |

d3 brochure SMALL PP New.indd 26 1/26/16 11:37d3 AM brochure SMALL PP New.indd 27 1/26/16 11:37 AM BENEFITS OF SETTING UP YOUR BUSINESS IN d3

With flexible licensing options to suit you and your business needs, becoming part of the d3 community offers businesses operating in the design sector the ultimate in flexibility, depending on what is right for you and your company.

BENEFITS OF OPERATING UNDER A BENEFITS OF OPERATING UNDER A FREE ZONE LICENSE DED LICENSE

100% foreign ownership permitted Permitted to operate retail businesses in the UAE 100% repatriation of capital and profits Of particular benefit to architectural and Guaranteed 50-year exemption from fitout companies, a DED license enables personal, income and corporate taxes submission of projects to Dubai Municipality

Exemption from customs duty for goods Access to GCC Market for sale of products services once the customs duty is paid and ability to export to any GCC country without incurring additional duties

Being present in a Freezone whilst operating a DED licence means that you are directly next to your customer base and part of the design industry market segment

Flexibility to open branches within the UAE

| 28

d3 brochure SMALL PP New.indd 28 1/26/16 d3 11:37 brochure AM SMALL PP New.indd 29 1/26/16 11:37 AM SMART SOLUTIONS WILL BE Consolidated Digital People INTEGRATED IN THE d3 ENVIRONMENT Personal ECONOMY Control Wallet Counting

Pervasive WiFi Open Data Network & Data Shared Warehousing LIVING Resources Integrations

Operation & MOBILITY Maintenance Community Enhancement Info Service & Portal GOVERNANCE Security Service Electric Advanced District NOC Integration Vehicle Power Parking Integrated & Charging Management Business Partner Recycling Onboarding THE d3 SMART CITY EXPERIENCE CENTRE BIM Based Facilities/Asset The Experience Centre will be an educational and Management entertaining showcase for d3’s Smart City initiatives. ENVIRONMENT Designed to be highly interactive, its data-rich environment will enable visitors to visualise how d3 PEOPLE uses digital technologies to enhance performance and well-being, reduce costs and resource consumption, and engage more effectively and actively with creative Fault Detection & workers and residents. Guests can also be invited to Energy Network Diagnostics view the d3 Command & Control Centre, effectively Analytic System Enabled Utility Personal the ‘brain’ of d3, where rich data streams collected Optimisation Metering Dashboards from across the community areas are brought together, monitored, processed and controlled. | 30

d3 brochure SMALL PP New.indd 30 1/26/16 11:37 d3AM brochure SMALL PP New.indd 31 1/26/16 11:37 AM d3: PAST, PRESENT & FUTURE

d3 brochure SMALL PP New.indd 32 1/26/16 11:37 d3AM brochure SMALL PP New.indd 33 1/26/16 11:38 AM TIMELINE

Dubai Customs signs UAE’s Prime Minister and d3 launches the first a Memorandum of Ruler of Dubai, Sheikh URBAN COMMISSIONS Understanding with DUBAI Mohamed bin Rashid Al d3 announced as a greenfield project with Design Days CREATIVE CLUSTERS MEET d3 Maktoum, unveils his vision to pilot project for Dubai’s Dubai and Dubai Culture AUTHORITY (DCCA), on A community event with create a purpose-built design SMART CITY VISION & Arts Authority, inviting behalf of d3, to establish a compelling mix of local, district to nurture emerging all creatives residing in a framework of programs d3 welcomes First section regional and international local talent and provide a Dubai Executive d3 unveils its MASTER PLAN the UAE to propose and to create efficiency of Chalhoub of PHASE 1 IS designers, artists, First client home for the region’s creative Council unveils design a public seating Customs processes at Group as a HANDED OVER musicians, concept operational thinkers, and announces Dubai Fashion 100 business partners installation for the city of the soon-to-be-launched flagship tenant at 85 per cent retailers and unique in Building 8, Dubai Design District (d3) 2020 licensed at d3 Dubai and installed at d3 design community partner occupancy dining experiences North Block

JUN DEC SEP DEC JAN FEB MAR APR JUN 2013 2013 2014 2014 2015 2015 2015 2015 2015

AUG MAR OCT FEB FEB APR APR 2013 2014 2014 2015 2015 2015 2015

Sheikh Mohammed bin d3 signs d3 announces a strategic partnership Her Highness Sheikha HAI d3 OPENED OFFICIAL d3 HOSTS FASHION Rashid Al Maktoum issues first lease with Du – the Official WiFi provider Latifa Bint Mohammed for operational LAUNCH OF d3 FORWARD Industry Decree to establish “Dubai of Dubai Smart City, to provide WiFi Bin Rashid Al Maktoum use with d3 with over 220 Day At Hai d3, bringing Design and Fashion services across the d3 area supports d3’s plans to office functions companies signed together the designers Council” develop a pioneering transferred to site in and phase and buyers from Announcement of Phase 2 of the Creative Community completion across the region project, d3 Creative Community, by internationally recognized architects | 34 Foster + Partners 35 |

d3 brochure SMALL PP New.indd 34 1/26/16 d3 11:38 brochure AM SMALL PP New.indd 35 1/26/16 11:38 AM THE FUTURE

PHASE 1 PHASE 2 PHASE 3

CREATIVE OFFICE THE CREATIVE THE AND RETAIL SPACE COMMUNITY WATERFRONT

PHASE 1 IS NOW COMPLETE DUE FOR COMPLETION IN 2018 DUE FOR COMPLETION IN 2019

• Over 10,000 creative and business professionals • Over 6,000 craftspeople, artisans and • Providing around 2,200 hotel rooms designers and 1,300 serviced apartments • Creative office spaces and retail units across • A dedicated Creative Community and event 11 buildings • 1.8km Creekside promenade featuring space providing a unique environment for both homegrown F&B outlets, boutique retail emerging and more experienced designers • A total built up area of 2m sq. ft. and entertainment outlets • Designed by Foster + Partners • A new benchmark for innovative and flexible • Design-led hotels complemented by a office space in Dubai • Built up area comprising 800,000 sq. ft. host of leisure and hospitality activities of flexible working spaces for emerging including a Sports Park, Art and Design • Three zones – South, Core and North, each with designers and creative workers, workshops, centre and fully serviced marina a distinctive and unique character ateliers, boutique retail spaces and galleries

| 36 37 |

d3 brochure SMALL PP New.indd 36 1/26/16 d3 11:38 brochure AM SMALL PP New.indd 37 1/26/16 11:38 AM A DEDICATED SPACE FOR DESIGN

d3 brochure SMALL PP New.indd 38 1/26/16 11:38 d3AM brochure SMALL PP New.indd 39 1/26/16 11:38 AM A DEDICATED SPACE FOR DESIGN

WORLD TRADE CENTRE Oud Metha JUMEIRAH BEACH LOCATED IN THEMap HEART OF THE CITY World Trade Centre Metro Station Metro Station

DUBAI INTERNATIONAL

Emirates Towers E ROAD AIN AL AIRPORT Metro Station

AL WASL D92 66 44 DIFC JUMEIRAH BEACH ROAD

Financial Centre AL KHAIL ROAD E 51B Metro Station

Design Quarter

FINANCIAL ROAD D

Dubai Mall Metro Station 71 DUBAI MALL 8 9 3km 8mins RAS AL KHOR 10 EXIT WILDLIFE SANCTUARY Dubai International Financial CentreTAXI (DIFC) 6km 10mins BUS 44 11 12km 17mins

6 TAXI SHEIKH ZAYED ROAD E11 EXIT Dubai International Airport (DXB) 16km 17mins Metro Station AL KHAIL ROAD E 7 Al Quoz 17km 18mins EXIT SAFA PARK 4 RAS AL KHOR ROAD (DSC) 25km 23mins DUBAI COUNTRY CLUB 5 Jebel Ali Ports 34km 29mins P Al Maktoum International Airport (DWC) 58km 38mins 2 3 Dubai Industrial City (DI) 50km 40mins To Abu Dhabi

AL AIN ROAD E

Dubai Internet City (DIC) 22km 20mins 44 To Al Ain 1 (DMC) 23km 21mins 66 MEYDAN AL KHAIL ROAD E | 40 Directions

From Sheikh Zayed Road (SZR) From Al Khail Road From Bur Dubai d3 brochure SMALL PP New.indd 40 1. Take the exit for1/26/16 Burj d3 11:38Khalifa brochure AM SMALLfrom PPSZR New.indd 41 1. Head northeast on Al Khail Rd E44 1. Head southwest on Al Ain Rd E66 1/26/16 11:38 AM 2. Continue down lower Financial Rd toward 2. Keep right at the fork to stay on Al Khail Rd 2. Take the right entrance to Dubai Design Business Bay Crossing E44 District after the Emarat Petrol Station 3. Take the right exit for Business Bay Crossing 3. Take the exit toward Exit 18 3. Continue straight until you reach the and Oud Metha Rd E66 after Dubai Mall 4. Keep left at the fork to continue toward Exit 18 North Block entrances and Al Asayel Street exit (sign 5. Keep left at the fork to continue toward Exit 18 posted also for Latifa Hospital) 6. Continue onto Exit 18 Hai d3 4. Continue on the loop and remain in the 7. Take the exit right lane 8. Keep right at the fork EXIT 5. Take the exit for Dubai Design District 9. Keep left at the fork 10. Dubai Design District will be the first right GROWTH OPPORTUNITY FOR THE WORLD’S CREATIVE INDUSTRIES

d3 brochure SMALL PP New.indd 42 1/26/16 11:38d3 AM brochure SMALL PP New.indd 43 1/26/16 11:38 AM GROWTH OPPORTUNITY FOR THE WORLD’S CREATIVE INDUSTRIES

The value of design is increasingly being recognised. This new value perception goes beyond the aesthetic and socio-psychological benefits; governments and organisations worldwide have woken up to the opportunity represented by the design sector for boosting economic growth and delivering tangible, sustainable returns.

Valued at 35% $27.6 BN

Design in the MENA Currently, the MENA UAE is the largest market region has grown at more market is import-oriented: in the region for design. than double the pace Locally produced design, of the global industry in goods and services make the past 4 years: Driven by up 35 per cent of total fashion, furniture and market size. architectural design.

| 44 45 |

d3 brochure SMALL PP New.indd 44 1/26/16 d3 11:38 brochure AM SMALL PP New.indd 45 1/26/16 11:38 AM The value of the MENA design sector grew at a rate of 7.4% CAGR versus 3.7% CAGR globally between 2010 – 2013. Contributing factors include population growth and increased urbanization levels, combined with higher levels of disposable income and a rise in High Net Worth Individuals (HNWIs).

The global trend for hyperlocalism is taking The MENA design industry market value root in the UAE, resulting in increased reached over USD100BN in 2014. consumer demand for locally sourced products, goods and services. This, coupled with the region’s wealth of design talent, represents a strong opportunity.

STRONGEST MENA DESIGN POSITIVE GROWTH EMERGING INVESTMENT MARKETS POTENTIAL/ EMERGING ASSET CLASS MARKETS

Fashion Interior design Visual arts

Furniture Marine design (i.e. yacht interiors)

Architecture Events and Experiential Design

| 46 47 |

d3 brochure SMALL PP New.indd 46 1/26/16 d3 11:38 brochure AM SMALL PP New.indd 47 1/26/16 11:38 AM TECOM GROUP

| 48 49 |

d3 brochure SMALL PP New.indd 48 1/26/16 11:38 d3AM brochure SMALL PP New.indd 49 1/26/16 11:38 AM TECOM GROUP

TECOM Group, formerly known as TECOM Investments, is an industry-specialised developer and operator of thriving business communities that make a significant contribution to Dubai’s sustainable economic growth and diversification. Our 11 business communities provide a home in Dubai for over 4,650 businesses, ranging from major multinationals to local SMEs and start-ups, and representing a total workforce of 74,000.

| 50

d3 brochure SMALL PP New.indd 50 1/26/16 d3 11:38 brochure AM SMALL PP New.indd 51 1/26/16 11:38 AM WHY DUBAI 53 |

d3 brochure SMALL PP New.indd 52 1/26/16 11:38 AMd3 brochure SMALL PP New.indd 53 1/26/16 11:38 AM WHY DUBAI

Dubai has experienced dramatic change in the past 40 years. Today, HIGH QUALITY the emirate is the region’s leading business hub with a dynamic and OF LIFE FOR diversified economy, home to a large talent pool of qualified creative RESIDENTS professionals from across the globe. A culturally diverse and cosmopolitan lifestyle offering numerous cultural, retail and entertainment attractions.

AN INNOVATIVE A STRATEGIC FUTURE LOCATION

His Highness Sheikh The gateway to the Middle

Hamdan bin Mohammed bin Rashid East with established trading links to a A HEALTHY Al Maktoum, Crown Prince of Dubai potential market of over 1.5BN people. BUSINESS approved the launch of the Dubai ENVIRONMENT Strategy 2021 in 2014 to transform Over 85 airlines linking Dubai to over 130 destinations: Dubai into a Global Hub for Innovation. Dubai International Trade growing by an average 11 Airport overtook London Heathrow last per cent year on year (Dubai Smart year as the world’s busiest international Government, 2015). airport with passenger numbers at over 70m.

| 54 55 |

d3 brochure SMALL PP New.indd 54 1/26/16 d3 11:38 brochure AM SMALL PP New.indd 55 1/26/16 11:38 AM All the facilities expected in a world-class city, including state-of-the-art medical care and a wide range of quality schools and higher education establishments offering multi-national curriculums.

An efficient public transport system, including a Metro system connecting the city, bus links and the new tram network.

2015 World Happiness Global MetroMonitor How Global is the Quality of Living Report Survey 2015, Brookings Business of Retail Worldwide City Report, 2015, CBRE Rankings, 2015, Mercer Sustainable Development Dubai is the fifth-highest The first objective for the Dubai Plan 2021 Solutions Network, UN: performing metropolitan Dubai is world’s Dubai ranks 1st in the UAE ranked 20th on GDP economy in the world, 2nd most important MENA region. is achieving people’s happiness. per capita, measured on driven by increased trade international shopping life expectancy, social and tourism. destination for the 4th support and freedom to consecutive year, closely HIS HIGHNESS SHEIKH Mohammed bin Rashid Al Maktoum make life choices. behind London. Vice President, Prime Minister of the and Ruler of Dubai

d3 brochure SMALL PP New.indd 56 1/26/16 11:38d3 brochure AM SMALL PP New.indd 57 1/26/16 11:38 AM d3 PHASE 1: CREATIVE OFFICE & RETAIL SPACE

d3 brochure SMALL PP New.indd 58 1/26/16 11:39d3 AMbrochure SMALL PP New.indd 59 1/26/16 11:39 AM PHASE 1:CREATIVE OFFICE AND RETAIL SPACE

d3 Phase 1 provides a mix of co-working spaces, creative offices and retail units aimed at both emerging designers and established businesses. Consisting of three connected sections – North, South and Core – each with its own distinct personality and unique flavor, Phase 1 offers customisable spaces for the ultimate in flexibility, starting from 500 sq. ft.

+10,000 +200,000 SQ. FT. CREATIVE WORKFORCE RETAIL SPACE

| 60 61 |

d3 brochure SMALL PP New.indd 60 1/26/16 d3 11:39 brochure AM SMALL PP New.indd 61 1/26/16 11:39 AM SOUTH

The first point on the journey into d3, the South Block features raw materials representing their inherent potential at the start of the creative process. By blurring the lines between rugged and refined, it delivers the concept of innovation in its truest and purest form.

Home to Phase 1’s tallest building, featuring extensive views across Dubai’s skyline to the west, with its eastern aspect promising an excellent vantage point to witness d3’s future development.

| 62

d3 brochure SMALL PP New.indd 62 1/26/16 d3 11:39 brochure AM SMALL PP New.indd 63 1/26/16 11:39 AM CORE

The Hub for events and home of regional influencers and taste makers. Glass atriums capture an abundance of natural light, channeling it into the very heart of each building to create a feeling of space and constant connection with the outside world, whilst natural wood contrasts with purposely factored materials in harmonious juxtaposition.

Materials are shaped into prototypes combining modern manufacturing methods with old world craftsmanship, standing alone as sculptures and art pieces punctuating the space. This is where urban meets rural, where ‘rurbanisation’ principles are applied to blur the boundaries of the natural and the manmade.

| 64

d3 brochure SMALL PP New.indd 64 1/26/16 d3 11:39 brochure AM SMALL PP New.indd 65 1/26/16 11:39 AM NORTH

The natural home for global, regional and local luxury brands, the North is located just across the Boulevard from d3’s vibrant Waterfront which, when completed, will feature design-led boutique hotels, one- of-a-kind retail concepts and unique dining experiences.

The buildings in the North are characterised by superior, sophisticated finishes, utilising materials as luxurious and unique as the brands who will be showcased here. Brass, silver and dark walnut combined evokes the sense of luxurious lobbies and exclusive couture houses.

| 66

d3 brochure SMALL PP New.indd 66 1/26/16 d3 11:39 brochure AM SMALL PP New.indd 67 1/26/16 11:39 AM | 68 69 |

d3 brochure SMALL PP New.indd 68 1/26/16 11:39d3 AM brochure SMALL PP New.indd 69 1/26/16 11:39 AM PO Box 333 300 Dubai, United Arab Emirates call 800 iamd3 or visit www.dubaidesigndistrict.com