Case 4:19-cv-01452 Document 1 Filed 03/20/19 Page 1 of 35 1 PATTERSON BELKNAP WEBB & TYLER LLP STEVEN A. ZALESIN (application for pro hac vice 2 admission pending)
[email protected] 3 JANE METCALF (application for pro hac vice admission pending) 4
[email protected] 1133 Avenue of the Americas 5 New York, New York 10036 Telephone (212) 336-2110 6 Facsimile (212) 336-2111 7 LAFAYETTE & KUMAGAI LLP GARY T. LAFAYETTE (SBN 88666) 8
[email protected] BRIAN H. CHUN (SBN 215417) 9
[email protected] 10 1300 Clay Street, Ste. 810 Oakland, California 94612 11 Telephone (415) 357-4600 Facsimile (415) 357-4605 12 THE CLOROX COMPANY 13 MARK W. DANIS (SBN 147948)
[email protected] 14 1221 Broadway Oakland, California 94612 15 16 Attorneys for Plaintiff The Clorox Company 17 18 UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF CALIFORNIA 19 20 The Clorox Company, 21 Plaintiff, Case No. 4:19-cv-1452 22 v. COMPLAINT 23 Reckitt Benckiser Group PLC and Reckitt JURY TRIAL DEMANDED 24 Benckiser LLC, 25 Defendants. 26 27 28 COMPLAINT Case 4:19-cv-01452 Document 1 Filed 03/20/19 Page 2 of 35 1 Plaintiff The Clorox Company (“Clorox”), for its complaint against defendants Reckitt 2 Benckiser Group PLC and Reckitt Benckiser LLC (together “Reckitt”), alleges as follows: 3 NATURE OF ACTION 4 1. This is an action for false advertising and unfair business practices in violation of 5 federal and California law. 6 2. Clorox is an Oakland, California-based company that produces and sells, among 7 other things, household cleaning and disinfecting products under its world-famous Clorox® 8 trademark.