Sales Manual 2016 | 2017
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Sales Manual 2016 | 2017 www.bern.com Welcome Bern Tourism Contacts Director to Bern Markus Lergier T +41 (0)31 328 12 40 Whether it’s in the vibrant Swiss capital city of Bern, the varied [email protected] surrouding area, in the hilly and mystic Emmental, in the Gantrisch Nature Park of the Prealps, between the Napf and Director of Marketing the Jura in the Oberaargau Region – this is one scenic region. Marcel Graf It might just be these very places and beautiful landscapes T +41 (0)31 328 12 37 that have shaped the distinctly melodic dialect and legendary [email protected] warmth of the Bernese. In 1983, Bern became a UNESCO World Heritage Site and, today, can easily be reached by plane, rail or Market Manager Brazil, Middle East & Asia car. The Bern Airport and direct connections to the high-speed Marc Steffen trains TGV and ICE make a true hub out of the city. Thanks to its T +41 (0)31 328 12 26 central location, Bern is ideal for outings and trips throughout [email protected] Switzerland and is commonly known as the gateway to the Alps. Market Manager Europe & North America We look forward to welcoming you. Michelle Bisang T +41 (0)31 328 12 56 [email protected] Marketing Manager Meetings Marianne Schatzmann T +41 (0)31 328 12 23 [email protected] Bern Incoming Ltd. Contacts Director Bernhard Rhyn T +41 (0)31 328 12 66 [email protected] Sales Manager Mirjam Nyffenegger Contents T +41 (0)31 328 12 63 [email protected] CITY OF BERN Contacts 3 Location & Arrival 4 | 5 10 Reasons for Bern 6 Useful Information 7 Attractions 8 | 9 Tour Escort & City Tours 10 | 11 Events 12 | 13 Accommodation 15 – 19 Dining 21 | 22 Shopping 23 Albert Einstein 24 Art & Culture 25 BERN REGION Discovery Map 26 | 27 Publication Itineraries & Routes 28 | 29 Emmental 32 Bern Tourism Gantrisch 33 Amthausgasse 4 Bern surrounding area, Oberaargau 35 P.O. Box 169 MEETING & INCENTIVE 3000 Bern 7 10 Reasons for your Meeting Destination 36 Switzerland Your Meeting Professional 37 Venues 38 Circulation: 2'500 Gala Dinner 40 Print: Stämpfli AG, Bern Excursions 42 Cover: UNESCO World Heritage Site Bern Social Programs 44 Editorial: Marc Steffen [email protected] 2 | 3 Location Arrival Europe km / miles Rail Direct flights* 10 Amsterdam 840 / 522 7h 52m BRN, BSL, GVA, ZRH 13 11 12 Barcelona 940 / 584 9h 57m BRN, BSL, GVA, ZRH 8 Berlin 965 / 600 8h 5m BRN, BSL, GVA, ZRH Brussels 640 / 398 6h 11m BSL, GVA, ZRH 9 2 Frankfurt 430 / 267 3h 49m BSL, GVA, ZRH London Berlin 1 Hamburg 910 / 565 7h 31m BRN, BSL, GVA, ZRH 6 Paris Cologne Bonn 560 / 348 5h 8m BRN, BSL, GVA, ZRH Vienna Bärenpar London 980 / 609 7h 54m BRN, BSL, GVA, ZRH Bern k 7 Milan 350 / 218 3h 3m ZRH 4 Moscow 2290 / 1420 – GVA, ZRH 3 Madrid Munich 440 / 273 4h 57m BRN, BSL, GVA, ZRH Romeme Paris 590 / 367 4h 1m BSL, GVA, ZRH Rome 940 / 584 6h 21m BSL, GVA, ZRH Paris | 4 h Stuttgart | 3 h * To BRN = Bern, ZRH = Zurich, GVA = Geneva, BSL = Basel (as of January 2016 ) 5 15 Basel | 1 h 14 Switzerland km / miles Rail Car Zurich | 1 h Bern Airport 11 / 7 27m 20m (Shuttle) Bus Stops Basel 100 / 62 53m 1h 10m BERN Lucerne | 1 h Geneva 160 / 100 1h 44m 1h 50m 1 Nägeligasse (1) 4 Amthausgasse (1) 7 Grosser Muristalden (4) 10 Schützenmatte (8) 13 Rosengarten (2) Interlaken | 0.5 h 2 Schüttestrasse (1) 5 Helvetiaplatz (1) 8 Hodlerstrasse (1) 11 Park + Ride Neufeld 14 Bernastrasse (1) Interlaken 60 / 37 47m 45m 3 Kochergasse (2) 6 Aargauerstalden (5) 9 Genfergasse | Aarbergergasse (1) 12 Mingerstrasse (3) 15 Friedhofweg (3) Lausanne 110 / 68 1h 6m 1h 20m Lyon | 1.5 h Geneva | 2 h Zermatt Lucerne 110 / 68 1h 1h 20m | 2 h Zermatt 140 / 87 2h 7m 2h 29m Milan | 3 h Zurich 120 / 75 56m 1h 30m Entering into Switzerland Motorway (Autobahn) A valid passport or an identity card is required. Since Switzerland is The speed limit on Swiss motorways (Autobahn) is 120 km/h and part of the Schengen Area, Schengen visas are accepted for people the purchase of a road tax sticker (vignette) is mandatory for Swiss entering the country. Switzerland entry regulations: motorways (approx. CHF 40.00). T +41 (0)31 322 65 11, www.ezv.admin.ch Taxi Airports Bären-Taxi: +41 (0)31 371 11 11 Bern: www.flughafenbern.ch Nova-Taxi: +41 (0)31 331 33 13 Basel: www.euroairport.com Wheelchair accessible transport: +41 800 90 30 90 Geneva: www.gva.ch Zurich: www.flughafen-zuerich.ch Rail – Swiss Travel System Bern Ticket The Swiss Travel System unifies the entirety of Swiss public From your very first overnight stay in a tourist accommodation in transportation and is intended to facilitate access to the compre- the city of Bern, you will receive a Bern Ticket for your whole stay. hensive Swiss transport network for visitors from around the world. Free travel on public transport in zones Swiss Travel Pass 100/101 operated by the LIBERO Association including Free travel on rail, post van, shipping services as well as on - Gurten funicular panoramic trains, discount for mountain railways, free admission - Funicular Marzilibahn Bern Ticket to over 480 museums. Free family card. - Elevator to the Cathedral Platform 2. Klasse | 2nd Class Available for 3, 4, 8 or 15 consecutive days - Travel to and from Bern Airport. (2.) (TK) (V) (12) 2014 / 2015 0‘000‘001 Swiss Travel Pass Flex Name | Vorname Free travel on SBB railway. Free family card (children under On your day of arrival, your reservation Aufenthalt 16 years of age). confirmation can be used as a transfer von 3, 4, 8, 15 days of your choice within a one-month period ticket from the station or the airport of bis Bern to your accommodation. Gastgeber Das Bern Ticket ist persönlich und nicht übertragbar. Gültig in allen öffentlichen Verkehrsmitteln in der Stadt Bern und Umgebung Further information and timetable information at: (Zonen 100/101) sowie Transfer vom/zum Flughafen Bern/Belp. The Bern Ticket is personal and non-transferable. Valid for all pu- blic transport within the City of Bern and its surroundings (zones www.swisstravelsystem.com, www.sbb.ch, www.bls.ch Timetable and information at: 100/101) and from/to Bern-Belp Airport. www.mylibero.ch 4 | 5 10 Reasons for Bern Useful Information Swiss Capital Bern.com Bern is the capital City of Switzerland. It is THE place where all the You will find all the relevant information for your stay in important decisions of our country are made. Bern on our website, Bern.com Newsletter: Bern.com/newsletter UNESCO World Heritage Site Founded in 1191, the beautiful and well protected Old Town of Bern Bern City Guide Become a Fan of Bern became a UNESCO World Heritage Site in 1983. for smartphones I love Bern (Android & iPhone) facebook.com/bernswitzerland Perfect Hub & Gateway to the Alps Bern is the gateway to the Swiss Alps and very centrally located within Switzerland. Most of the important cities can be reached within an hour. Stay in Bern and discover Switzerland. Shopping under the Arcades Thanks to the 6 km / 4 miles of arcades, Bern has one of the longest covered shopping promenades in Europe, especially enjoyable on bad-weather-days. Cultural Diversity Bern is considered a true citadel of culture with 40 cultural institution in total such as the Einstein Museum or Museum of Fine Arts. With the Zentrum Paul Klee (designed by Renzo Piano) or shopping and leisure center Westside (designed by Daniel Libeskind) two architectural View Rose Garden gems stand alongside medieval architecture of the Old Town. Living Traditions Enjoy living traditions in the city of Bern such as the Onion Market, or visit the beautiful Emmental Valley, where the real Swiss cheese, the Population Bicyle & E-Bike rental Emmentaler AOP, is made, alphorns are manufactured and Schwingen 140'288 (356'000 incl. suburbs), www.bern.ch Bicyles are available for rent at the following outlets: (Swiss wrestling) is performed. Bern Velo Station, at the railway station, T +41 (0)31 311 16 87, Innovations & Science Religion www.velostationbern.ch Bern’s pioneering spirit led to many major inventions, such as the Protestant 47 %, Roman Catholic 24 %, Others 29% Bern Rollt, free bicycle rental (annually from May to October) artificial hip joint, the FLYER e-bike or Toblerone chocolate that is from Bahnhofplatz, at Hirschengraben and at Waisenhausplatz, still exclusively produced in Bern. Even Albert Einstein lived in Bern T +41 (0)79 277 28 57, www.bernrollt.ch between 1902 – 1909 and it was in Bern where he invented the relativity Public holidays (across Switzerland) Rent a Bike, Bike station for E-Bikes at the railway station, theory E = mc2 in 1905. 25.03.2016 / 14.05.2017 Good Friday T +41 (0) 925 11 70, www.rent-a-bike.ch 27.3.2016 / 16.5.2017 Easter incl. 28.3.2016 / 17.5.2017 Easter Monday Urban Swimming 5.5.2016 / 25.5.2017 Ascension Day Bern’s Aare river is an urban swimming paradise, probably the most 15.5.2016 / 4.6.2017 Pentecost Sunday Telephone numbers: Emergency calls, beautiful riverside pool in Europe – pure, fresh and clean. 16.5.2016 / 5.6.2017 Pentecost Monday information 1.8.2016 / 2017 Swiss National Day Fire department 118 Bern and its Bears 25.12.2016 / 2017 Christmas Police 117 The large BearPark down at the Aare river is completely dedicated to 26.12.2016 / 2017 Stephan's Day Ambulance 144 Bern’s heraldic animal, furthermore Bern’s symbol can be found in 1.1.2017 New Year's Day various forms all over the city such as paintings, sculptures or cookies.