Dag Kittlaus -- Software Visionary…And Storm Chaser by Rick A
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THE TM 911 Franklin Street Weekly Newspaper Michigan City, IN 46360 Volume 28, Number 19 Thursday, May 17, 2012 Dag Kittlaus -- Software Visionary…and Storm Chaser by Rick A. Richards Dag Kittlaus and his mother, Liv Markle of Michigan City. (Photo by Rick A. Richards) Software visionary Dag Kittlaus, the man who When Siri was acquired by Apple in one of Steve was instrumental in creating the iPhone app Siri, Jobs’ last acquisitions before he died, Kittlaus found didn’t hesitate when asked what he would do if he himself thrust into the public eye. It was a place he wasn’t designing software for the future. wasn’t entirely comfortable. “A storm chaser,” he said. “I love the weather.” “I grew up in Duneland Beach and we spent a And so he does. He showed off weather app he lot of time on the beach sailing,” said Kittlaus. “My developed for his iPhone that gives him real time brothers (Erik and Aaron) and I were on the tennis weather information on the conditions at his Bar- team. There’s a lot to like about living in Michigan rington, Ill., home. City.” Kittlaus, a 1985 graduate of Elston High School Kittlaus was the guest speaker for the 2012 Busi- in Michigan City, is quiet and soft spoken. He looks a ness Investment and Anniversary Awards Celebra- decade younger than his 45 years. When he speaks, tion hosted by the Michigan City Economic Devel- he makes sure he’s unambiguous. opment Corp. at Blue Chip Casino on April 25. Part of it may be because of some uncomfortable “Before I came here today,” said Kittlaus, “I had dealings with the media following Siri’s acquisition lunch at Redamak’s.” With that, a smile crossed by Apple. Or, it may be a result of the work he put his face before adding that he ordered two single in to make sure that when people talked to Siri on cheeseburgers. “I had a great upbringing here. I their iPhone, the device understood what was being have memories, too.” said. Continued on Page 2 THE Page 2 May 17, 2012 THE 911 Franklin Street • Michigan City, IN 46360 219/879-0088 • FAX 219/879-8070 In Case Of Emergency, Dial e-mail: News/Articles - [email protected] email: Classifieds - [email protected] http://www.thebeacher.com/ PRINTED WITH Published and Printed by TM Trademark of American Soybean Association THE BEACHER BUSINESS PRINTERS Delivered weekly, free of charge to Birch Tree Farms, Duneland Beach, Grand Beach, Hidden 911 Shores, Long Beach, Michiana Shores, Michiana MI and Shoreland Hills. The Beacher is also delivered to public places in Michigan City, New Buffalo, LaPorte and Sheridan Beach. Dag Kittlaus Continued from Page 1 Dag Kittlaus talks to an audience of 250 at the Michigan City Economic Development Corp. Celebration even at Blue Chip Casino. (Photo by Rick A. Richards) Elston grad Dag Kittlaus hugs the teacher who inspired him, Michigan City’s Fran Booth. (Photo by Rick A. Richards) So where did the drive come from to innovate and Kittlaus, 45, grew up in a world where movies push the technology envelope? like “2001: A Space Odyssey,” and television shows “My mom always read to me. We’ve always had like “Knight Rider” and “Star Trek” all made tech- good discussions in our house about things. We nology a key player. weren’t an insular house. We had that kind of vibe “Hollywood has been depicting various forms of going,” said Kittlaus. “We were exposed to a lot.” this kind of technology for years. The original name His mother, Liv Markle who lives in Michigan for Siri was Hal,” said Kittlaus, who added that Siri City, was born in Norway. After graduating from In- is Norwegian for a beautiful woman who leads you diana University, he studied at Handelshoyskolen to victory. BI in Oslo and remained there for seven years work- “Absolutely those movies and TV shows had an ing for Telenor Mobile. impact. I grew up thinking everyone would be talk- He and his wife, Ida, a Norwegian, returned to the United States where he went to work for Motor- ola. Kittlaus later was entrepreneur-in-residence at Stanford Research Institute and in 2007 founded Siri with partners Adam Cheyer and Tom Gruber. “Those are two really brilliant computer scien- tists from California. I didn’t do this alone,” said Kittlaus. He also credits his education in Michigan City, and in particular one teacher. “There was one teacher who got me into reading when I was in high school. It opened up a whole new world for me. I’ve read a thousand books since then and I’m writing a book now. Her persistence in getting me exposed to that world was crucial. It changed my life.” That teacher, Fran Booth, was shocked at the ac- colade. Kittlaus walked over to Booth, gave her a hug and a huge bouquet of fl owers. John and Peggy Moore, owners of Dage-MTI in Michigan City take an An emotional Booth said afterwards she had no opportunity to pose for a photo with Dag Kittlaus, the founder of Siri. idea the kind of impression she had made. (Photo by Rick A. Richards) THE May 17, 2012 Page 3 Kevin Kieft, president of the Michigan City Economic Development Corp., The picture is simulated. presents a lighthouse to Dag Kittlaus in appreciation of his comments to † the organization’s annual celebration event. (Photo by Rick A. Richards) The savings are real. ing to machines.” “How many of you remember the movie ‘Total Re- Receive up to $1,375 in rebates* call?’ It came out in the mid-80s and the kinds of on a qualifying Lennox® Home Comfort System things in that movie blew people away. But you look at it now and we have nearly all that stuff. The fu- or ture isn’t that far away.” After creating Siri in 2007, it was acquired by Ap- 18 Months, No Interest, Equal Monthly Payments** ple in 2010 and Kittlaus came on board as director through GE Capital of iPhone apps for Apple. “The phone rang one day and I picked it up and †If money actually starts flying out of your heating or cooling equipment, you might want to find out who lived in your house before you and what it was Steve Jobs. He invited me over to his house they left behind. the next day,” said Kittlaus. “The next day we spent three hours in front of his fi replace talking about the future. What he saw, what I saw and then nego- tiations began.” Lennox knows you don’t Kittlaus is tight-lipped about the length of the compromise and neither do negotiations and any other details about the acqui- we. That’s why we dedicate ourselves to product innovation sition. “When it happened, it happened probably and customer service. So go faster than any deal. We couldn’t agree, there was a ahead, get comfortable. lull, we came back and once the wheels were spin- ning, it took off.” At the time, Kittlaus was living in California and $74 CLEAN & CHECK! the day Jobs called, his mother arrived for a visit. Offer expires 7/1/12 “It was unbelievable. It’s just amazing,” said Mar- kle. “I’ve always had faith in him but I didn’t know it would go that far. I thought it would end up in weather. He’s a weather fanatic, you know. All he wants to do is watch a tornado.” Kittlaus smiled, nodded and said he is going to realize that dream by chasing storms this spring. In his comments to some 250 people at the MCEDC celebration, Kittlaus urged them to dream. “What’s coming is going to knock your socks off,” he said. “We’ve just scratched the surface with Siri.” Kevin Doler, Owner Over the next generation, Kittlaus said there will be 3123 E Michigan Blvd cars that drive themselves “with one lane set aside Michigan City, IN 46360 on the highway for cars driven by people. Kittlaus said it will be possible to order a cheese- 219-879-8525 burger by e-mail. Not by sending an order to a res- Offers expire 6/15/2012. *Rebate offer is valid only with the purchase of qualifying Lennox® products. **See dealer for details or visit Lennox.com. © 2012 Lennox Industries Inc. See your participating Lennox dealer for details. Lennox dealers include independently owned and operated businesses. Continued on Page 4 THE Page 4 May 17, 2012 Dag Kittlaus Continued from Page 3 Weekly Dinner Specials Wednesday 1/2 off Bottles of Wine $60 & under Damon and Dina Gasaway, owners of Winn Machine, chat with Dag Kittlaus following his talk to the annual Michigan City Economic Thursday “German Night” $16 Soup, Entree, Dessert Development Corp. celebration. (Photo by Rick A. Richards) taurant but by manipulating energy to produce an Friday Fresh Lake Perch actual cheeseburger by e-mail. “What about curing death? It’s something be- ing looked at. All kinds of manipulation are being Live Music 1st Fridays of the month studied. Someday you could get on your treadmill to take care of yourself and as long as you do that, you could be immortal. “That sounds about as far-fetched today as ask- 521 Franklin St 219.872.4500 ing your phone questions did a few years ago,” said Kittlaus. All kinds of ideas are being discussed and de- bated by researchers, but Kittlaus said they haven’t learned how to turn them into something practical.