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FROM: NYC Census 2020 TO: New York City Council DATE: August 14, 2020 RE: NYC Census 2020 Census Terms and Conditions – July 2020 Quarterly Report

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FROM: NYC Census 2020 TO: New York City Council DATE: August 14, 2020 RE: NYC Census 2020 Census Terms and Conditions – July 2020 Quarterly Report FROM: NYC Census 2020 TO: New York City Council DATE: August 14, 2020 RE: NYC Census 2020 Census Terms and Conditions – July 2020 Quarterly Report Pursuant to the Terms and Conditions reporting requirements to the New York City Council adopted as part of the New York City Fiscal Year 2020 budget, NYC Census 2020 presents the following update for the period between April 1, 2020 and June 30, 2020. 1. Total budget broken out by funding for the office and census efforts: The complete funding and to-date spending presented in budget structure with units of appropriation and budget codes is available in the following chart: Budget YTD Spending 002 2806 $ 3,667,124.00 $ 3,215,184.00 100 1043 $ 507,650.00 $ 365,069.87 005 2806 $ 36,205,236.00 $ 30,764,958.00 NYC Census 2020’s $40 million budget includes the following allocations: ● $4 million: ○ Council discretionary funds granted directly to community-based organizations for census-related education and organizing activities, with the Department of Youth & Community Development (DYCD) serving as the contracting agency ● $19 million: ○ New York City Complete Count Fund ● $1.4 million: ○ Funding for joint Library Systems outreach, public awareness, and access ● $4.2 million: Staffing costs ● $9.37 million: ○ All communications and production costs, including print, digital, TV, radio, web, outdoor, bus ads, as well as creative services, printing, translations, video production, and focus groups ● $762,000: ○ Technological platforms ● $138,000: ○ Operations/Hardware Please note that all City Council-appropriated funds are being allocated to community-based organizations only, either through direct discretionary grants or via the Complete Count Fund. 2. City headcount by title: ● Total headcount: 69 ● Positions by civil service title: ○ 38 Community Coordinators ○ 26 Administrative Business Promotion Coordinators ○ 5 Deputy Assistant Commissioners ● Note on headcount and PS budget: ○ The initially allocated total PS budget was $4.75 million, which assumed a completely-hired staff of 60 as of July 1, 2019, when the budget was approved. ○ At the time, NYC Census 2020 had approximately only 5 staff, and commenced hiring immediately, which took place over the course of several months. ○ As a result, PS cost savings were accrued over time. In December 2019, when it was evident that additional capacity was needed, OMB approved the creation of nine (9) additional lines, to be funded by existing cost savings, not new allocations. ○ The updated headcount of 69 is reflective of this. The total actual cost for all 69 positions through June 30, 2020 is approximately $3.2 million. 3. Draft advertising budget disaggregated by media form: Paid Media Budget: Q3 + Q4 (March - June): FY 2020 MEDIUM BUDGETED NOTES Community and ethnic $1,888,746 media (print Includes multilingual community and foreign-language print and digital and digital) (display) advertising Approximately 40% of the ads have aired in languages other than Television $1,120,000 English Radio ads in 12 languages, approximately 75% of the ads aired in Radio $830,000 languages other than English (via 24 different radio stations) Includes digital ad banners, social media ads, video ads, Pandora and Digital $1,400,000 Soundcloud ads, and search engine ads Mobile ads $406,000 Includes ads that run in mobile apps Includes bus ads, Staten Island Ferry ads, and “out of home” advertising in 300 essential businesses: grocery stores, bodegas, pharmacies, and Outdoor $692,962.16 Link NYC ads TOTAL $6,337,708.16 Please note that the remaining advertising funds are being rolled over into FY21, pursuant to permission from OMB. 4. A list of all community-based organizations that are contracted to do census-related work, with the budget for each and a description of the work that each is doing: All discretionary-funded awardees (the majority of which are referred to as Citywide Partners) scopes have been approved, contract registration in process, 14 of the 18 contracts have been registered as of June 30, 2020. We anticipate that all Citywide Partner contracts will be registered in the next reporting period. The Complete Count Fund awardees are organizations that together represent and work directly in, and are a part of, the most historically undercounted communities in NYC. These awardees range from very small and hyper local to large, citywide entities, with scopes as focused as a specific ethnic group in one community to those looking to work across an entire borough, or more. The directory below lists these organizations, including their awards and the areas in which they work. Most awardee organizations have shifted their tactics to remote outreach with the outbreak of COVID-19 and the associated guidance provided by NYC Census 2020. Award letters were sent to 157 Complete Count Fund Awardees between December 2019 and January 2020. 156 of 157 contracts have been signed and counter-signed as of June 30, 2020. The remaining contract will not move forward. The original planning documents for 156 of the 157 CCF Awardees which describe the work that each is doing are available at this link. ​ ​ During this reporting period, all CCF awardees were offered the opportunity to request to extend ​ their work through the first quarter of FY21, an update on organizations that were able to extend will be included during the next reporting period. Council Discretionary-Funded Organizations Note: the majority of these constitute the “Citywide Partners” group. Organization Amount New York Immigration Coalition $500,000 United Way of New York City $500,000 Hispanic Federation $295,000 Make the Road New York $295,000 Chinese-American Planning Council (CPC) $260,000 Federation of Protestant Welfare Agencies (FPWA) $260,000 Brooklyn NAACP $260,000 Asian American Federation (AAF) $190,000 Asian Americans for Equality (AAFE) $190,000 Community Resource Exchange (CRE) $190,000 Hester Street Collaborative $190,000 Center for Law & Social Justice at CUNY’s Medgar Evers College $190,000 NALEO Educational Fund $190,000 United Neighborhood Houses of New York (UNH) $190,000 Arab American Family Support Center Inc. $75,000 United Jewish Organizations of Williamsburg (UJO) $75,000 Council of Peoples Organization (COPO) $75,000 CHAZAQ Organization USA $75,000 Complete Count Fund awardees: Neighborhoods Organization Name Summary Served Award AMPHS is a community health Sunset Park, Bay organization specifically designed to Ridge, engage and impact vulnerable immigrant Bensonhurst, communities in South Brooklyn, including Borough Park, Academy of Medical & Public some of the hardest to count communities Fort Hamilton Health Services, Inc. in the 2010 Census. $75,000 Adhikaar serves the Nepali-speaking communities of Brooklyn and Queens, providing civic engagement through research, advocacy campaigns, community Adhikaar for Human Rights and education, base building, and leadership Social Justice opportunities for women. Queens $125,000 ACT is a community organizing organization with a successful track record of connecting with immigrants from Africa through Know Your Rights sessions, grassroot organizing, provision of direct services, and referral to services. ACT's base comprises over 3,000 African Jerome Park, immigrant community members in the New Morris Heights, York City and Washington, D.C. metro Baychester, Park African Communities Together areas. Hill, Harlem $125,000 AIACS provides educational and human services to under-served and disadvantaged Yiddish speakers of New York City. AIACS liaises with the leadership of 300 NYC nonpublic schools, serving 112,000 students Grades K-12 through weekly Agudath Israel of America informational e-mails and regular Community Services Inc. informative workshops. Brooklyn $150,000 Established in 2008, Alianza Ecuatoriana Internacional (AEI) was the result of a need for conversations about justice and racial hate crimes that impacted the Ecuadorian and larger Latin-American community in the late 90's. Alianza Ecuatoriana's main initiatives include advocacy around workers' labor and civil rights, worker safety, and work trainings for the surrounding neighborhoods of Corona, Elmhurst, Flushing, Jackson Heights and Corona, East East Elmhurst, serving mainly Elmhurst, Alianza Ecuatorina Internacional Spanish-speaking immigrant families. Elmhurst $40,000 Allen A.M.E's mission is to focus on the preservation, revitalization and restoration of historically underserved and underutilized communities in Southeast Jamaica, St. Queens by way of networking, offering Albans, Cambria workshops and consulting services as well Heights, as providing resources which focus on the Springfield betterment of the community. Allen A.M.E Gardens, Queens Allen A.M.E. Neighborhood activities include job fairs, mortgage Village, Hollis, Preservation and Development workshops, career forums, financial South Ozone Corp. workshops and a merchant association. Park $100,000 American Indian Community House (AICH) is a well-established organization that serves American Indians throughout NYC. AICH services include social activities, social service referrals, and educational activities, making them American Indian Community House well-positioned to conduct census outreach. Citywide $50,000 The organization works to provide care to low-income and uninsured individuals by increasing access to primary care, mental health, preventative health, and supportive services, especially for those living with/at risk of having HIV. Apicha serves African American, Asian-Pacific Islander,
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