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Y Foreign Automotive Companies in India Y [Edit] Vehicles Manufactured Or Assembled in India The Automotive industry in India is one of the largest in the world and one of the fastest growing globally. It is the world's second largest manufacturer of motorcycles, with annual sales exceeding 8.5 million in 2009.[1] India's passenger car and commercial vehicle manufacturing industry is the seventh largest in the world, with an annual production of more than 2.6 million units in 2009.[2] In 2009, India emerged as Asia's fourth largest exporter of passenger cars, behind Japan, South Korea and Thailand.[3] India manufactures over 11 million 2 and 4-wheeled vehicles and exports about 1.5 million every year.[4] Several Indian automobile manufacturers such as Tata Motors, Maruti Suzuki and Mahindra and Mahindra, expanded their domestic and international operations. India's robust economic growth led to the further expansion of its domestic automobile market which has attracted significant India-specific investment by multinational automobile manufacturers. Passenger vehicles in India [edit] Indian automotive companies y Tata Motors[60]: Nano, Indica, Indica Vista, Indigo, Indigo Manza, Indigo CS, Sumo, Safari, Xenon, Aria y Foreign automotive companies in India y [edit] Vehicles manufactured or assembled in India Honda Siel[67]: Jazz, City, Civic, Accord Vehicles imported to India y Honda[84][85]: Civic Hybrid, CR-V. Tata Motors Ltd (NSE: TATAMOTORS, BSE: 500570, NYSE: TTM) is a multinational corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company). Tata Motors is India¶s largest automobile company, with consolidated revenues of USD 20 billion in 2009-10. It is the leader in commercial vehicles and among the top three in passenger vehicles. Tata Motors has products in the compact, midsize car and utility vehicle segments. The company is the world's fourth largest truck manufacturer, the world's second largest bus manufacturer, and employs 24,000 workers. Since first rolled out in 1954, Tata Motors has produced and sold over 4 million vehicles in India.[2] Established in 1945, when the company began manufacturing locomotives, the company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969.[3] Tata Motors is a dual-listed company traded on both the Bombay Stock Exchange, as well as on the New York Stock Exchange. Tata Motors in 2005, was ranked among the top 10 corporations in India with an annual revenue exceeding INR 320 billion. In 2010, Tata Motors surpassed Reliance to win the coveted title of 'India's most valuable brand' in a annual survey conducted by Brand Finance and The Economic Times. [4] Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Ahmedabad, Sanand,Dharwad and Pune in India, as well as in Argentina, South Africa and Thailand. Contents [hide] y 1 History y 2 Acquisitions y 3 Expansion y 4 Subsidiary brands o 4.1 Tata Daewoo Commercial Vehicle o 4.2 Hispano Carrocera o 4.3 Jaguar Cars and Land Rover o 4.4 Joint ventures y 5 Important developments o 5.1 Tata Nano o 5.2 Tata Ace o 5.3 Compressed air car y 6 Electric vehicles y 7 Operations o 7.1 Tata in India o 7.2 Tata's global operations y 8 Products o 8.1 Passenger cars and utility vehicles o 8.2 Concept vehicles o 8.3 Commercial vehicles o 8.4 Military vehicles y 9 Tata Motors technology and design subsidiaries o 9.1 Telco Construction Equipment (TELCON) o 9.2 HV Transmission (HVTL) and HV Axles (HVAL) o 9.3 Tata Technologies Limited (TTL) o 9.4 Tata Motor European Technical Centre y 10 References y 11 External links [edit] History Tata Motors is a part of the Tata Group manages its share-holding through Tata Sons. The company was established in 1945 as a locomotive manufacturing unit and later expanded its operations to commercial vehicle sector in 1954 after forming a joint venture with Daimler-Benz AG of Germany. Despite the success of its commercial vehicles, Tata realized his company had to diversify and he began to look at other products. Based on consumer demand, he decided that building a small car would be the most practical new venture. So in 1998 it launched Tata Indica, India's first fully indigenous passenger car. Designed to be inexpensive and simple to build and maintain, the Indica became a hit in the Indian market. It was also exported to Europe, especially the UK and Italy. [edit] Acquisitions y In 2004 Tata Motors acquired Daewoo's truck manufacturing unit, now known as Tata Daewoo Commercial Vehicle, in South Korea.[5] y In 2005, Tata Motors acquired 21% of Aragonese Hispano Carrocera giving it controlling rights of the company. y In 2007, Formed a joint venture with Marcopolo of Brazil and introduced low-floor buses in the Indian Market.[6] y In 2008, Tata Motors acquired British Jaguar Land Rover (JLR), which includes the Daimler and Lanchester brand names. [7][8][9][10] y In 2010, Tata Motors acquired 80% stake in Italy-based design and engineering company Trilix for a consideration of Φ1.85 million. The acquisition is in line with the company͛s objective to enhance its styling/design capabilities to global standards.[11] [edit] Expansion The FIRST generation Tata Indica V2's excellent fuel economy, powerful engine and aggressive marketing strategy made it one of the best selling cars in the history of the Indian automobile industry. After years of dominating the commercial vehicle market in India, Tata Motors entered the passenger vehicle market in 1991 by launching the Tata Sierra, a multi utility vehicle. After the launch of three more vehicles, Tata Estate (1992, a stationwagon design based on the earlier 'TataMobile' (1989), a light commercial vehicle), Tata Sumo (LCV, 1994) and Tata Safari (1998, India's first sports utility vehicle). Tata launched the Indica in 1998, the first fully indigenous passenger car of India. Though the car was initially panned by auto-analysts, the car's excellent fuel economy, powerful engine and aggressive marketing strategy made it one of the best selling cars in the history of the Indian automobile industry. A newer version of the car, named Indica V2, was a major improvement over the previous version and quickly became a mass-favourite. Tata Motors also successfully exported large quantities of the car to South Africa.The success of Indica in many ways marked the rise of Tata Motors.[12] [edit] Subsidiary brands Jaguar Hispano at the 2008 FIAA Tata commercial trucks. Land Rover in Madrid [edit] Tata Daewoo Commercial Vehicle Main article: Tata Daewoo Commercial Vehicle Tata Motors aimed to increase its presence worldwide. In 2004, it acquired the Daewoo Commercial Vehicle Company of South Korea. The reasons behind the acquisition were: y Company's global plans to reduce domestic exposure. The domestic commercial vehicle market is highly cyclical in nature and prone to fluctuations in the domestic economy. Tata Motors has a high domestic exposure of ~94% in the MHCV segment and ~84% in the light commercial vehicle (LCV) segment. Since the domestic commercial vehicle sales of the company are at the mercy of the structural economic factors, it is increasingly looking at the international markets. The company plans to diversify into various markets across the world in both MHCV as well as LCV segments. y To expand the product portfolio Tata Motors recently introduced the 25MT GVW Tata Novus from Daewoo͛s (South Korea) (TDCV) platform. Tata plans to leverage on the strong presence of TDCV in the heavy-tonnage range and introduce products in India at an appropriate time. This was mainly to cater to the international market and also to cater to the domestic market where a major improvement in the Road infrastructure was done through the National Highway Development Project. Tata remains India's largest heavy commercial vehicle manufacturer and Tata Daewoo is the 2nd largest heavy commercial vehicle manufacturer in South Korea. Tata Motors has jointly worked with Tata Daewoo to develop trucks such as Novus and World Truck and buses namely, GloBus and StarBus. [edit] Hispano Carrocera Main article: Hispano Carrocera In 2005, sensing an opportunity in the fully-built bus segment, Tata Motors acquired a 21% stake in Hispano Carrocera SA,[13] the leading European bus and coach cabin maker. In 2009, the company picked up the remaining 79% stake in Hispano Carrocera SA for an undisclosed sum, making it a fully-owned subsidiary. [edit] Jaguar Cars and Land Rover Main articles: Jaguar Cars and Land Rover After the acquisition of the British Jaguar Land Rover (JLR) business, which also includes the Daimler, Lanchester and Rover brands,[14] Tata Motors became a major player in the international automobile market. On 27 March 2008, Tata Motors reached an agreement with Ford to purchase their Jaguar Land Rover operations for US$2.3 billion. The sale was completed on 2 June 2008.[10] In addition to the brands, Tata Motors has also gained access to two design centres and two plants in UK. The key acquisition would be of the intellectual property rights related to the technologies. [edit] Joint ventures Tata MarcoPolo released this low-floor bus in India and now it is widely used as public transport in Delhi, Mumbai, Chennai ,Bangalore and Lucknow Tata Motors has formed a 51:49 joint venture in bus body building with Marcopolo of Brazil. This joint venture is to manufacture and assemble fully-built buses and coaches targeted at developing mass rapid transportation systems. The joint venture will absorb technology and expertise in chassis and aggregates from Tata Motors, and Marcopolo will provide know-how in processes and systems for bodybuilding and bus body design.
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