8 | The Times | Thursday, November 15, 2018 (Sponsored content)

A special feature produced by: Synergy Media Specialists 123RF.COM / TYKHYI 123RF.COM f synergymediaspecialists www.synergymediaspecialists.com Enhancing ASEAN Integration through resilience and innovation s Chair of this year’s over the years established ASEAN, Japan would like to tomotive sectors have tradi- gaporean and international “Our initiative to enhance 33rd Association of cooperative ties in various cooperate with ASEAN un- tionally been driven by Japa- companies stationed in Sin- promising Japanese startups, Southeast Asian Na- fields, including the eco- der the Free and Open Indo- nese investment, dynamic gapore to enter the Japanese ‘J-Startups’, and make early- Ations (ASEAN) Summit, Sin- nomic, business, political, Pacific Strategy (FOIP),” said growth sectors are presenting market while encouraging stage Japanese companies gapore is forging partner- security and cultural fields. Ambassador Jun Yamazaki, new opportunities for Japa- Japanese startups and SME’s connect with Singapore’s ships and creating a resilient We very much would like to the newly appointed Ambas- nese investors. to set up in Singapore and ex- thriving business commu- and innovation-driven eco- accelerate the pace of eco- sador of Japan in Singapore. In recent years, government pand into nearby countries. nity, we utilize our office as nomic region. nomic development in both The ASEAN region is ex- initiatives have helped to es- “We work closely with ‘Global Acceleration Hub’. “We will continue to fo- countries through regional pected to become the world’s tablish Singapore as a region- the Economic Development We encourage connectivity cus on an agenda aimed at economic partnerships such fourth-largest economy by al hub for startup businesses Board and Enterprise Sin- and Singapore is well-posi- fostering ASEAN unity and as the Comprehensive and 2030. With young work- and small-medium sized en- gapore, both Singaporean tioned to act as a springboard centrality through the theme Progressive Agreement for ing-populations, growing terprises (SMEs). government agencies to sup- for companies as they reach ‘resilience’ and enhancing re- Trans-Pacific Partnership middle-classes and rapid ur- As companies involved in port enterprise development, out to dynamic ASEAN econ- gional economic integration and Regional Comprehensive banization, the ten ASEAN artificial intelligence, Ro- bring together companies omies.”  through ‘innovation,’” said Economic Partnership as well member countries contribute botics and the “Internet of stationed in Singapore and Ja- www1.mfa.gov.sg Chee Wee Kiong, Permanent as through Japan-Singapore significantly to global eco- Things” aim to go global, the pan to establish partnerships www.sg.emb-japan.go.jp © JETRO SINGAPORE Secretary, Singapore Ministry joint business endeavors in EMBASSY © JAPAN nomic growth. Japan External Trade Orga- and facilitate collaboration.” www.jetro.go.jp/singapore of Foreign Affairs. third countries. Respecting Jun Yamazaki, Ambassador of While the , nization Singapore (JETRO Junko Ishii, Managing Director said Junko Ishii, managing www.asean.org “Japan and Singapore have the centrality and integrity of Japan to Singapore electronic, chemical and au- Singapore) is helping Sin- of JETRO Singapore director of JETRO Singapore. www.enterprisesg.gov.sg Measuring Success in the heart of Southeast Asia Leading measuring instruments provider drives ‘Industry 4.0’ ext year sees Shimadzu grown dramatically, Singapore “The Japanese and Asia- o be made, is to strengthen its activities in The company’s commit- Asia Pacific Pte. Ltd. remains Shimadzu’s regional Pacific markets are very dif- be measured,” Singapore and the region. ment to Singapore is exem- celebrating 30 years headquarters and main busi- ferent. It is important for us said Naotatsu Fu- From Singapore, Mitutoyo plified by the Mitutoyo Build- Nin Singapore. The company ness hub for the region. to implement our regional jiwara,“T managing director of Asia Pacific has established ing in central Singapore. is the leading provider of “Geographically, we are lo- marketing and branding strat- Mitutoyo Asia Pacific Pte. offices across the Asian re- “The Mitutoyo Building, analytical equipment, testing cated in the very heart of the egies from Singapore,” said Ltd. gion in markets with strong built in 1992, is one of only machines, balances and med- Asian region,” said Tanigaki. Tanigaki. Forty years ago this year, manufacturing sectors such a few freehold buildings in ical equipment to research “This is an advantage for us “Singapore’s strength also Mitutoyo, the world-leading as Thailand and Malaysia. Singapore fully owned by a institutions, universities and as we conduct business across lies in its cultural diversity. If Japanese precision measur- While these markets have Japanese company,” said Fu- chemical manufacturers. Asian markets.” we can understand the needs ing instruments company, become growth-drivers for jiwara. “By focusing on quality and “The talent pool in Singa- of the local market, then we established its first Asian Mitutoyo Asia Pacific, Singa- “We are very proud of this after-sales services, we have pore is a huge plus and a few can better understand the re- subsidiary in Singapore. In pore remains the company’s accomplishment as it sym- © SMS become the leading analyti- years ago, we established our gional markets in which we this anniversary year, the regional headquarters in the bolizes Singapore is not only Naotatsu Fujiwara, Managing Director of Mitutoyo Asia

cal and testing equipment © SHIMADZU Shimadzu Innovation Center, are doing business. Our cus- company is taking steps to heart of Asia. our base, it is our home. Sin- manufacturer in Asia,” said one of four Shimadzu research tomers understand that we act gapore’s advantages include Pacific Managing Director Tetsuya Tetsuya Tanigaki, Managing centers outside of Japan. Our as a local company and will logistics, ease of doing busi- Tanigaki. Director of Shimadzu Asia research and development continue to play for the home- ness and access to a rich tal- vices and solutions for Indus- “We have built strong re- Pacific team here in Singapore col- team as we develop our busi- ent pool. Our diverse and try 4.0-focused clients. lationships with our clients laborates very closely with our ness in Singapore and across talented team of people has “In advanced technologies and continue to innovate and today, the company also has counterparts in Japan.” the region.”  enabled us to be successful and manufacturing, the Sin- provide the highest-quality offices in India, Malaysia and As the company continues to www.shimadzu.com.sg in Singapore for the last 40 gapore market has matured advanced equipment.” the Philippines. implement its growth strategy years.” rapidly compared with other The Singapore office was the While the company’s cus- across the Asian region, Tan- In recent years, the global countries in the region,” said first location Shimadzu estab- tomer bases in countries such igaki recognizes the impor- manufacturing industry has Fujiwara. lished in Southeast Asia and as India and Malaysia have tance of localization. transitioned toward Industry “Countries, such as Thai- 4.0 — a concept based in au- land and Malaysia, and devel- tomation and data exchange oping economies across the for manufacturing technolo- region are advancing their Committed to improving the lives of Singaporeans gies. manufacturing capabilities,”

© MITUTOYO This practice demands Fujiwara said. “This is a very apanese based Meisei group very positive feedback,” said precise measurement collec- exciting time for us as a com- established Meisei & Co. Kataoka. The Mitutoyo Building located on Kallang Avenue was built in tions. As an industry leader, pany, our industry and our Ltd. in Singapore in 1976, The technology delivers sup- 1992 and is one of few freehold buildings in Singapore fully- Mitutoyo has increased its clients across Asia.” Jand has grown its business port and breathability and en- owned by a Japanese company. market share through its ser- www.mitutoyo.com.sg ever since. courages blood flow, which Originally a trader in raw ma- is essential for the elderly or terials, chemical products, syn- infirm. thetic resins, electronic mate- “Geltron products are avail- The leader of looking forward rials and components, Meisei able at Healthy Port and we & Co. has expanded into health are actively strengthening con- his year, Makino Asia ity founded on the power of care, elderly care, supplements sumers’ brand-awareness of Pte. Ltd. celebrates 45 automation. Across its pro- and beauty products, and is these exciting new products,” years in Singapore as duction lines, Makino Asia capitalizing on growing local © MEISEI & CO. concluded Kataoka. “In the Tthe Asian headquarters of has incorporated “internet of demand, while building on its Geltron single 15cm mattress years to come, as Singapore Makino Milling Machine Co. things” solutions to stream- brand reputation. faces the challenges of an ag- Ltd. line supply chain data col- The company recently “We found a niche in the — a figure very similar to that ing population, we fully intend The company employs over lection and dramatically im- opened its first retail store in market that we decided to ex- of Japan’s demographic today. to supply our products to an 500 people in manufactur- prove energy management, Singapore’s famous Takashi- plore and have successfully de- One of the leading products increasing number of nursing ing, research and develop- thus increasing efficiency © MAKINO maya Shopping Centre on veloped our business.” Kataoka has introduced to homes and hospitals across ment, and engineering in and reducing environmental Makino Asia facilities in Singapore Orchard Road. Today, Meisei Japan is addressing issues re- the market is the Geltron gel Singapore to benefit people’s Singapore. Makino Asia’s op- impact. & Co.’s flagship store Healthy lated to its aging population. range of mattresses, pillows lives.” erations span , India, By 2019, the facility will be within our industry, we will one step ahead of our com- Port specializes in new prod- “Japanese companies are de- and cushions. These utilize the healthyport.meiseisp.com.sg Thailand, , Viet- equipped with automation benefit from the abundance petitors,” said Neo. uct lines imported from Japan. veloping a wide range of prod- Japan-developed and patented nam, Malaysia and the Phil- and data exchange solutions, of skilled engineers and tech- “We are driven to improve “In Japan, stores such as ucts to improve the quality of Geltron ‘block-technology,’ ippines, while exports extend commonly referred to as In- nicians that Singapore has to our capabilities, create new Healthy Port are relatively life of the elderly by making which boasts functionality and to the Americas and Europe. dustry 4.0. offer.” processes and equipment common compared with Sin- them more comfortable, mo- superior support. “As a global leader in “While increasing labor Makino Asia also has plans and generate new business gapore where such products bile and flexible,” said Kataoka. “We have supplied our Gel- high-speed, high-efficiency costs have caused Singa- to transform production fa- lines to stay ahead of the can only be purchased online,” It is predicted by 2030, a tron mattresses to several hos- machining, our successes pore’s manufacturing indus- cilities in India and China competition. We work very said Meisei & Co. Managing quarter of Singapore’s popula- pitals and nursing homes in in recent years have been try to move to neighboring into smart factories. The closely with our Japanese Director Mike Kataoka. tion will be aged 65 and over Singapore and have received achieved through our focus countries, we are investing in company intends to continue counterparts and look for- Mitutoyo-The Japan times Ad -Portrait 12.5cm(H)x 9.2cm(W).pdf 1 24/9/18 4:33 PM on China and India,” said our Singapore facilities,” said to invest in research and de- ward to strengthening Maki- Chief Executive Officer Neo Neo. velopment and to increase no Asia’s reputation across Eng Chong. “To meet the “We believe this is the right its existing team of 100 engi- the region.” increasing demand for our time to transit into the new neers. www.makino.com.sg SOLUTIONS FOR solutions, we expanded our industrial age to better con- “With the emergence of Singapore facilities and built trol information, timeliness high-tech industries such as EVERY INDUSTRY our smart factory.” and improve production aerospace and electric ve- The company’s smart fac- quality,” he said. “In line with hicle production, we need to tory is a state-of-the-art facil- the changes taking place continuously innovate to stay AEROSPACE AUTOMOTIVE DIE/MOLD MEDICAL Delivering quality products and innovative design to Asia ELECTRONICS

C he YKK Group manufactured its ity to recognize the needs of the local first fastening product over 80 markets in which we operate, and Sin- M years ago. The company has since gapore plays a key role in our success as grown to become the world’s largest a company and the economic develop- Y T manufacturer of and fastening ment of its Asian neighbors. Addition- CM products with 111 affiliated companies ally, many of our key clients in the fash-

MY across 73 countries and regions. ion industry are strategically located in YKK Asia Group, headquartered in the Asia region, which makes it easier CY Singapore, is YKK’s largest regional op- to maintain our strong relationships.” eration. The group has 26 affiliated com- There are currently two research and CMY © YKK panies across the Association of South- development centers, and four devel- K east Asian Nations, South Asia, Taiwan, YKK’s 40,000 square-meter factory opment divisions within YKK Asia to South Korea and Oceania, with annual located in Vietnam’s Dong Nai province. ensure the group remains at the cutting production of three billion parts. edge of technology. In addition to the fastening business, While YKK’s Singapore manufactur- “Our industry changes rapidly and YKK Asia’s core operations also include ing operations have now closed, YKK we seek to provide added-value to cus- the company’s Architectural Products Holding Asia was established in Singa- tomers and local communities with our (AP) business. pore as the regional headquarters and products and solutions,” concluded Mi- “YKK has a long history here in Singa- is now YKK’s most important regional imi. pore,” said YKK Asia President Kosuke arm. “We are driven by our desire to deliver Miimi. “Fifty years ago, our manufactur- “One of our key business principles quality products and innovative design ing operations were established in Sin- is ‘localization’ and Singapore is at the — values we believe will benefit society gapore, and over the years, we have suc- heart of YKK Asia,” said Miimi. for years to come.”  cessfully expanded across the region.” “Our success is based on our abil- www.ykkasia.com

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A special feature produced by: Singapore Synergy Media Specialists 50 years of contribution, commitment and growth in Singapore his year marks the was popularized by Daikin ability to listen to clients golden jubilee an- Singapore via its Smile se- and focus on customer niversary of Daikin ries. needs. TAirconditioning Singapore Over the last 50 years, The introduction of the “We ensure residential, Pte. Ltd. (Daikin Singa- company’s environmentally large corporates, small-to- pore). Through the slogan, we have grown and friendlier R-32 Multi-Split medium-size enterprises “Together, we are 1,” the system air conditioner and public sector custom- company remains as com- progressed our business in delivers 70 percent less ers always receive the best mitted to Singapore today line with Singapore’s own ‘Global Warming Poten- sales and after-sales care,” as it has been for the last tial.’ The unit was first said Liu. five decades. development. Fifty years later, launched in Singapore and “We are dedicated to de- In 1968, three years after exemplifies Daikin Sin- livering excellence in all the founding of the Re- we continue to develop, shape gapore’s commitment to aspects of our business; we public of Singapore as a and lead the market.” delivering innovative so- always put the client first sovereign city state, Dai- lutions for a sustainable and, as we say to custom- kin became one of the first community. ers, we are ‘everywhere Japanese companies to es- LIU SHAW JIUN “Through the company’s with you’ and ‘we are first, tablish a presence in Singa- Managing Director pioneering approach to because we put you first.” pore. Daikin Airconditioning Singapore local markets, Daikin is To provide more accessi- “Over the last 50 years, we © DAIKIN SINGAPORE proud to deliver tailored bility to Daikin Singapore’s have grown and progressed talented and hardworking energy-saving air condi- this segment today. solutions to all our custom- products and services, the our business in line with employees, Daikin Singa- tioning technology was Singapore’s National En- ers,” said Liu. company opened five “Pro- Singapore’s own develop- pore encourages people to designed for commercial vironment Agency intro- “In Singapore, this strat- shops” islandwide. The ment,” said Daikin Singa- reach their full potential. buildings and delivered duced mandatory energy egy has enabled us to stay one-stop-shops cater to all pore’s Managing Director The company was also the cost-saving solutions to labeling scheme for prod- one step ahead of the com- Daikin customers’ needs Liu Shaw Jiun. “Fifty years first and only to offer work- Singapore’s business com- ucts in the mid-1990s to petition and remain a val- through in-store special- later, we continue to de- force skills qualification munity. help consumers compare ued contributor to Singa- ists and interactive touch velop, shape and lead the courses in air condition- Daikin Singapore gained energy efficiency and make porean society.” screen monitors designed market.” ing installation, commis- recognition in the com- more informed purchasing to help customers decide sioning and maintenance, mercial air conditioning decisions. The 5-ticks rat- Together supporting you on the most suitable air A ‘people-centered’ man- and interactive seminars to market during this period ing, which now represents Daikin Singapore’s mar- conditioning product. agement philosophy provide insight to custom- and the company holds a the highest efficiency rat- ket-leading position is due, With the largest in-house Daikin Singapore’s “peo- ers such as dealers, con- significant market share in ings for air conditioners, in part, to the company’s service team in Singapore, ple-centered management” tractors and consultants. Daikin Singapore’s highly philosophy has served the trained technicians are fo- © DAIKIN SINGAPORE company well for 50 years. Innovating together cused on delivering world- The Daikin Airconditioning Singapore Head Office located in “We hold our people in Daikin Singapore has class customer service. Ang Mo Kio Industrial Park. very high regard and be- achieved many innovation- lieve in the infinite po- driven firsts in the Singa- Together making a differ- Singapore’s Promotion and nectivity and we intend to tential of the individual,” porean market. ence Communication Executive introduce super energy- said Liu. “We believe if we In the late 1970s, the “As a part of our corporate Angeline Poh. efficient products. These invest in our people, they Singaporean government philosophy, we have always incorporate monitoring will grow, succeed and ul- implemented policies to believed in progressing Achieving together and analytical technology timately do their best for reduce energy consump- together with society and Introducing innovative to further minimize energy our company and for our tion in large-scale public extending our support to products designed to im- loss.” customers. Our aim is to housing projects. In re- those in need. As we mark prove the lives of Singa- “Looking toward the next instill pride and loyalty sponse, Daikin Singapore our 50th golden jubilee poreans and protect the 50 years, we want to repay in our people and support pioneered and introduced year, we look forward to environment will ensure the trust and faith our cus- them as they develop a pas- the first multi-split, ener- celebrating the occasion Daikin Singapore con- tomers have placed in our sion and perseverance for gy efficient residential air with greater volunteering tinues to achieve success products. We’re expanding their work.” conditioning units for Sin- efforts than before, rallying there. our regional network and Employee progression gaporean homeowners. our colleagues in giving to “With the ‘internet of leading more innovative ini- and development is fun- The mid-1980s saw a the less privileged. Such things’ and the develop- tiatives across the region. damental to Daikin Sin- global energy crisis. As community involvement ment of smart homes, we As we grow into an excel- gapore’s success. Training Singaporean companies provides opportunities for offer integrated systems lence hub in Singapore, we programs such as the ‘Fu- announced cost-cutting us to come ‘together as 1,’ to perfect our cooling so- will go into the next phase ture Leaders Program’ and measures, Daikin Singa- to assist residents in elder- lutions, taking air condi- of our exciting journey to-

the ‘Young Shining Star’ pore introduced the coun- © DAIKIN SINGAPORE ly care homes and bring joy tioning beyond its previous gether with you because, aim to identify the best try’s first variable refriger- to the less fortunate fami- limitations,” said Liu. ‘together we are 1.’”  candidates for managerial ant volume (VRV) system. With D’SmartHome system, electronic appliances can be connected to communicate with each other lies and children across “Our D’SmartHome en- www.daikin.com.sg positions. By recognizing This highly effective and as well as with you. Singapore,” said Daikin ables cross-brand con- www.facebook.com/daikinsg

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