8 | The Japan Times | Thursday, November 15, 2018 (Sponsored content) A special feature produced by: Synergy Media Specialists Singapore 123RF.COM / TYKHYI 123RF.COM f synergymediaspecialists www.synergymediaspecialists.com Enhancing ASEAN Integration through resilience and innovation s Chair of this year’s over the years established ASEAN, Japan would like to tomotive sectors have tradi- gaporean and international “Our initiative to enhance 33rd Association of cooperative ties in various cooperate with ASEAN un- tionally been driven by Japa- companies stationed in Sin- promising Japanese startups, Southeast Asian Na- fields, including the eco- der the Free and Open Indo- nese investment, dynamic gapore to enter the Japanese ‘J-Startups’, and make early- Ations (ASEAN) Summit, Sin- nomic, business, political, Pacific Strategy (FOIP),” said growth sectors are presenting market while encouraging stage Japanese companies gapore is forging partner- security and cultural fields. Ambassador Jun Yamazaki, new opportunities for Japa- Japanese startups and SME’s connect with Singapore’s ships and creating a resilient We very much would like to the newly appointed Ambas- nese investors. to set up in Singapore and ex- thriving business commu- and innovation-driven eco- accelerate the pace of eco- sador of Japan in Singapore. In recent years, government pand into nearby countries. nity, we utilize our office as nomic region. nomic development in both The ASEAN region is ex- initiatives have helped to es- “We work closely with ‘Global Acceleration Hub’. “We will continue to fo- countries through regional pected to become the world’s tablish Singapore as a region- the Economic Development We encourage connectivity cus on an agenda aimed at economic partnerships such fourth-largest economy by al hub for startup businesses Board and Enterprise Sin- and Singapore is well-posi- fostering ASEAN unity and as the Comprehensive and 2030. With young work- and small-medium sized en- gapore, both Singaporean tioned to act as a springboard centrality through the theme Progressive Agreement for ing-populations, growing terprises (SMEs). government agencies to sup- for companies as they reach ‘resilience’ and enhancing re- Trans-Pacific Partnership middle-classes and rapid ur- As companies involved in port enterprise development, out to dynamic ASEAN econ- gional economic integration and Regional Comprehensive banization, the ten ASEAN artificial intelligence, Ro- bring together companies omies.” through ‘innovation,’” said Economic Partnership as well member countries contribute botics and the “Internet of stationed in Singapore and Ja- www1.mfa.gov.sg Chee Wee Kiong, Permanent as through Japan-Singapore significantly to global eco- Things” aim to go global, the pan to establish partnerships www.sg.emb-japan.go.jp © JETRO SINGAPORE Secretary, Singapore Ministry joint business endeavors in EMBASSY © JAPAN nomic growth. Japan External Trade Orga- and facilitate collaboration.” www.jetro.go.jp/singapore of Foreign Affairs. third countries. Respecting Jun Yamazaki, Ambassador of While the manufacturing, nization Singapore (JETRO Junko Ishii, Managing Director said Junko Ishii, managing www.asean.org “Japan and Singapore have the centrality and integrity of Japan to Singapore electronic, chemical and au- Singapore) is helping Sin- of JETRO Singapore director of JETRO Singapore. www.enterprisesg.gov.sg Measuring Success in the heart of Southeast Asia Leading measuring instruments provider drives ‘Industry 4.0’ ext year sees Shimadzu grown dramatically, Singapore “The Japanese and Asia- o be made, is to strengthen its activities in The company’s commit- Asia Pacific Pte. Ltd. remains Shimadzu’s regional Pacific markets are very dif- be measured,” Singapore and the region. ment to Singapore is exem- celebrating 30 years headquarters and main busi- ferent. It is important for us said Naotatsu Fu- From Singapore, Mitutoyo plified by the Mitutoyo Build- Nin Singapore. The company ness hub for the region. to implement our regional jiwara,“T managing director of Asia Pacific has established ing in central Singapore. is the leading provider of “Geographically, we are lo- marketing and branding strat- Mitutoyo Asia Pacific Pte. offices across the Asian re- “The Mitutoyo Building, analytical equipment, testing cated in the very heart of the egies from Singapore,” said Ltd. gion in markets with strong built in 1992, is one of only machines, balances and med- Asian region,” said Tanigaki. Tanigaki. Forty years ago this year, manufacturing sectors such a few freehold buildings in ical equipment to research “This is an advantage for us “Singapore’s strength also Mitutoyo, the world-leading as Thailand and Malaysia. Singapore fully owned by a institutions, universities and as we conduct business across lies in its cultural diversity. If Japanese precision measur- While these markets have Japanese company,” said Fu- chemical manufacturers. Asian markets.” we can understand the needs ing instruments company, become growth-drivers for jiwara. “By focusing on quality and “The talent pool in Singa- of the local market, then we established its first Asian Mitutoyo Asia Pacific, Singa- “We are very proud of this after-sales services, we have pore is a huge plus and a few can better understand the re- subsidiary in Singapore. In pore remains the company’s accomplishment as it sym- © SMS become the leading analyti- years ago, we established our gional markets in which we this anniversary year, the regional headquarters in the bolizes Singapore is not only Naotatsu Fujiwara, Managing Director of Mitutoyo Asia cal and testing equipment © SHIMADZU Shimadzu Innovation Center, are doing business. Our cus- company is taking steps to heart of Asia. our base, it is our home. Sin- manufacturer in Asia,” said one of four Shimadzu research tomers understand that we act gapore’s advantages include Pacific Managing Director Tetsuya Tetsuya Tanigaki, Managing centers outside of Japan. Our as a local company and will logistics, ease of doing busi- Tanigaki. Director of Shimadzu Asia research and development continue to play for the home- ness and access to a rich tal- vices and solutions for Indus- “We have built strong re- Pacific team here in Singapore col- team as we develop our busi- ent pool. Our diverse and try 4.0-focused clients. lationships with our clients laborates very closely with our ness in Singapore and across talented team of people has “In advanced technologies and continue to innovate and today, the company also has counterparts in Japan.” the region.” enabled us to be successful and manufacturing, the Sin- provide the highest-quality offices in India, Malaysia and As the company continues to www.shimadzu.com.sg in Singapore for the last 40 gapore market has matured advanced equipment.” the Philippines. implement its growth strategy years.” rapidly compared with other The Singapore office was the While the company’s cus- across the Asian region, Tan- In recent years, the global countries in the region,” said first location Shimadzu estab- tomer bases in countries such igaki recognizes the impor- manufacturing industry has Fujiwara. lished in Southeast Asia and as India and Malaysia have tance of localization. transitioned toward Industry “Countries, such as Thai- 4.0 — a concept based in au- land and Malaysia, and devel- tomation and data exchange oping economies across the for manufacturing technolo- region are advancing their Committed to improving the lives of Singaporeans gies. manufacturing capabilities,” © MITUTOYO This practice demands Fujiwara said. “This is a very apanese based Meisei group very positive feedback,” said precise measurement collec- exciting time for us as a com- established Meisei & Co. Kataoka. The Mitutoyo Building located on Kallang Avenue was built in tions. As an industry leader, pany, our industry and our Ltd. in Singapore in 1976, The technology delivers sup- 1992 and is one of few freehold buildings in Singapore fully- Mitutoyo has increased its clients across Asia.” Jand has grown its business port and breathability and en- owned by a Japanese company. market share through its ser- www.mitutoyo.com.sg ever since. courages blood flow, which Originally a trader in raw ma- is essential for the elderly or terials, chemical products, syn- infirm. thetic resins, electronic mate- “Geltron products are avail- The leader of looking forward rials and components, Meisei able at Healthy Port and we & Co. has expanded into health are actively strengthening con- his year, Makino Asia ity founded on the power of care, elderly care, supplements sumers’ brand-awareness of Pte. Ltd. celebrates 45 automation. Across its pro- and beauty products, and is these exciting new products,” years in Singapore as duction lines, Makino Asia capitalizing on growing local © MEISEI & CO. concluded Kataoka. “In the Tthe Asian headquarters of has incorporated “internet of demand, while building on its Geltron single 15cm mattress years to come, as Singapore Makino Milling Machine Co. things” solutions to stream- brand reputation. faces the challenges of an ag- Ltd. line supply chain data col- The company recently “We found a niche in the — a figure very similar to that ing population, we fully intend The company employs over lection and dramatically im- opened its first retail store in market that we decided to ex- of Japan’s demographic today. to supply our products to an 500 people in manufactur- prove energy management, Singapore’s famous Takashi- plore and have successfully