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Canada's `CaliforniaPB- 50015 MCBga 2 -- - RPM 2719174 RPM 2119174 --- 3 launchColumbiaCAMPAIGNUNPRECEDENTED what Records they describeFROM of Canada as MARKETINGCOLUMBIA an will "unprece- shortly beSteppenwolf,STEPPENWOLFCONCEPT wilder", have who 376 returned have BRINGS HOME just to Canadian been "reborn soil to terrange of a for piano, drums, it's andat least while a it'shundred only a flutes, quar- grossColumbia'sGRANDSTANDCHICAGO of $125,000 Chicago SETS from chalkedRECORD aCNE record up a breakingheavy visualabovesignalledlargegroup, helium success thetogether the stage. endfilled of for theMuchof CHICAGOeight the show ofshow years, the was soundas balloondue was it rose the anda that promotionFrankBEARFOOT/STEPPENWOLFGIGLIOTTI Gigliotti, representative, Columbia HYPE Records'FOR recently com-western attentionboostnationaldentedRice, hasto fall director theto scheduled marketingwhat sales ofRice department merchandising, an campaign".describes energetic to as bring promotionThe Julianthe label's theforWild"FamousWilson a "Easy series and of for the"MagicRider" of past Torontoconcerts hitfilmCarpet trips -basedand arranged Ride"with their Concept "Born asmonster by well Tommy To 376. as Be Grandstand.successfulGrandstandaudience of single 23,500show show - forthe intheir most the recent historyfinancially CNE of the SoaresThegroup'stowhich see Toronto packsthe Deown group'sOliveria, lightingaudiencea couple new inand actionof hadpercussionist, soundtractor the as opportunity system,welltrailers. as Laudir their theofpackageBearfootpleted the record promotion, a tourincludingsingle, for of distribution Alberta"Passing Columbia bio, photo, to Time". tohype put western t -shirts together theAs partnew and a Theproductprogramindustry".most month varied categories will long productshowcase sales comprising, catalogue and eight merchandising separate rock,in the classical, record playmonths"Monster" tedium. ago, album, Theybut couldn't Steppenwolfdid, in fact,hack get thesplit together no a fewtour/ albumintroducedkeyboard release man, as athe Robertsolo latter act Lamm,part with of his September.who Columbia will be wereSteppenwolf,ton.listedprogrammers. also on CKXL, given recently The theCalgary single Gigliotti signed andis currently shove. 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