GOOD COOKS USE FRESH INGREDIENTS. GOOD DESIGNERS USE FRESH TYPEFACES.

STALE Many typefaces that are preinstalled on computer Tight deadlines, low budgets, and and other operating systems or bundled with popular restrictions can make using stale fonts necessary. In FONTS software have become so common that they may those cases, remember that overused display faces are detract from a design. riskier than overused text faces.

Even commercial typefaces like CRACKHOUSE have lost The following is a list of commonly overused their edge, and others like Comic Sans and Papyrus typefaces to avoid. Using any of these typefaces in a have become industry jokes. Word+Image project suggests that type research was overlooked! To help a design stand out, use less-exposed typefaces. Instead of Times New Roman, try a Garamond or If a typeface is not on the list but you recognize it by a Bembo. Instead of Arial use Helvetica, (but try name or form, there is a chance it is stale. Frutiger or Univers or Proxima before Helvetica!)

Display Faces

Algerian Hobo Playbill Apple Chancery Impact Bauhaus

Bragadoccio Sand BROADWAY Stencil Brush Script anything named Lucida Trajan Comic Sans Marker Felt Courier Mistral Wide Latin Heracleum Monotype Corsiva

Curlz MT Papyrus Zapfino

Common Text Families

Arial Times New Roman Verdana Helvetica Times Georgia

Massachusetts College of Art and Design : Illustration Department CDIL-305 : Word & Image : Spring 2018 | 1 AVOID CJK FONTS

There are many fonts on Mac and Windows whose primary purpose is to allow website browsers and other software to render characters unique to foreign languages.

On a typical Mac font dropdown menu, these typefaces begin after Zapf Dingbats and Zapfino and begin with the Japanese Hiragino family.

Most of these fonts also include the western alphabet, but avoid using these typfaces unless the project requires a foreign character set.

Note the thin line after Zapfino dividing other system and user fonts from the multilingual selection.

Massachusetts College of Art and Design : Illustration Department CDIL-305 : Word & Image : Spring 2018 | 2