Hi Everyone,

Happy New Year! Welcome to the Snap Inc. investor newsletter, in which we share recent news and updates about our products. We hope you find this helpful. Please reach out with any questions.

Thanks, - Snap Inc. Investor Relations

On February 23rd at 9am PT, Snap will be hosting our first ever virtual investor day to walk you through our product, business, community and opportunity for the future. We invite you to join us. Please sign up here to receive additional updates.

We’re pleased to welcome Liz Jenkins to our Board of Directors, where she will serve on the audit committee. Please see here for more info.

Last month, we hosted Lens Fest to celebrate our talented AR community and creators. If you missed the three-day virtual event, you can watch a short video highlighting the announcements here .

For Business Blog: For Business Blog:

Snapchat's Most Inspiring AR Why Retail Banks Should Take a Campaigns of 2020 Second Look at Gen Z

Press Blog: Press Blog:

Introducing Bitmoji Paint Snap Wraps on its Global AR Creator Celebration, Lens Fest

Press Blog: For Business Blog:

Your Bitmoji Can Now Rep Holiday Shopping 2020: Snapchatters Classic Denim Styles from Seek Deals Around the Globe Levi’s®

Monetization

● The New York Times: Does the Shoe Fit? Try It On In Augmented Reality ● Adweek: Salutes Brands for Creative Use of AR in 2020 ● Campaign: Gucci, Adidas, Lego and more: Snapchat picks its favourite UK campaigns of 2020 ● Ad Age: Do 6 Second Ads Work? A new study says they do, at least on video sites where longer ads are skippable ● Adweek: Snap Teams Up With Beauty Tech Solutions Provider Perfect Corp ● Glossy: Why more fashion brands are investing in Snapchat’s Bitmoji

Product

● VentureBeat: Unity teams up with Snap to extend the reach of its ads and game engine ● TechCrunch: Snap Launches a Native Twitter Integration ● CNET: Snapchat's next mission in AR: Going from playground to practical ● Variety: Will Smith’s ‘Will From Home’ Returns for Feel-Good Season 2 on Snapchat ● : Snapchat is releasing Bitmoji Paint, a massively multiplayer online painting game ● : W atch a short film shot in augmented reality with Snap's Spectacles 3

These examples help illustrate our advancements in AR machine learning, and how we’re evolving AR technology from fun and entertainment into utility.

To try these Lenses yourself, ● Open Snapchat and point your camera at the yellow Snapcode

● Press and hold on the Snapcode on your screen to scan it

● The Lens will pop up in your Lens carousel for use Santa’s Beard - Frosty Cartoon - SnapML SnapML age swap

Magic Deer - Face Mesh tech Holiday Pajamas - Body Tracking

Snowy Night - Tim Hortons Toronto Landmarker SnapML relightening

Google ‘Year in Search’ Campaign

NYX Professional Makeup AR Try-on + Virtual Store