The Snap Inc. Investor Newsletter, in Which We Share Recent News and Updates About Our Products

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Hi Everyone, Happy New Year! Welcome to the Snap Inc. investor newsletter, in which we share recent news and updates about our products. We hope you find this helpful. Please reach out with any questions. Thanks, - Snap Inc. Investor Relations On February 23rd at 9am PT, Snap will be hosting our first ever virtual investor day to walk you through our product, business, community and opportunity for the future. We invite you to join us. Please sign up here to receive additional updates. We’re pleased to welcome Liz Jenkins to our Board of Directors, where she will serve on the audit committee. Please see here for more info. Last month, we hosted Lens Fest to celebrate our talented AR community and creators. If you missed the three-day virtual event, you can watch a short video highlighting the announcements here . For Business Blog: For Business Blog: Snapchat's Most Inspiring AR Why Retail Banks Should Take a Campaigns of 2020 Second Look at Gen Z Press Blog: Press Blog: Introducing Bitmoji Paint Snap Wraps on its Global AR Creator Celebration, Lens Fest Press Blog: For Business Blog: Your Bitmoji Can Now Rep Holiday Shopping 2020: Snapchatters Classic Denim Styles from Seek Deals Around the Globe Levi’s® Monetization ● The New York Times: Does the Shoe Fit? Try It On In Augmented Reality ● Adweek: Snapchat Salutes Brands for Creative Use of AR in 2020 ● Campaign: Gucci, Adidas, Lego and more: Snapchat picks its favourite UK campaigns of 2020 ● Ad Age: Do 6 Second Ads Work? A new study says they do, at least on video sites where longer ads are skippable ● Adweek: Snap Teams Up With Beauty Tech Solutions Provider Perfect Corp ● Glossy: Why more fashion brands are investing in Snapchat’s Bitmoji Product ● VentureBeat: Unity teams up with Snap to extend the reach of its ads and game engine ● TechCrunch: Snap Launches a Native Twitter Integration ● CNET: Snapchat's next mission in AR: Going from playground to practical ● Variety: Will Smith’s ‘Will From Home’ Returns for Feel-Good Season 2 on Snapchat ● The Verge: Snapchat is releasing Bitmoji Paint, a massively multiplayer online painting game ● Engadget: Watch a short film shot in augmented reality with Snap's Spectacles 3 These examples help illustrate our advancements in AR machine learning, and how we’re evolving AR technology from fun and entertainment into utility. To try these Lenses yourself, ● Open Snapchat and point your camera at the yellow Snapcode ● Press and hold on the Snapcode on your screen to scan it ● The Lens will pop up in your Lens carousel for use Santa’s Beard - Frosty Cartoon - SnapML SnapML age swap Magic Deer - Face Mesh tech Holiday Pajamas - Body Tracking Snowy Night - Tim Hortons Toronto Landmarker SnapML relightening Google ‘Year in Search’ Campaign NYX Professional Makeup AR Try-on + Virtual Store .

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Seven Theses on the Future of Smart Glasses
Seven Theses on the Future of Smart Glasses A trend analysis of the future of smart glasses in retail “Kapitelnavn” | Seven Theses on the future of Smart Glasses | Synoptik-Fonden side 1 ISBN: 978-87-93300-07-1 This trend report was funded by the Synoptik Foundation and carried out by Brian Due. Published as: CIRCD reports of social interaction, 1(4), 1-34, Centre of Interaction Research and Communications Design, Uni- Executive summary This report shows that opticians and people with interests in the eyeglass business need to be ready to understand, assist with and even sell smart glasses within the next five to seven years. On the background of an analysis based on research, papers, news stories, interviews and surveys, seven theses about the technological devel- opment and nearby future of smart glasses are proposed. The report shows that: • Today’s smart glasses are similar to the first versions of smartphones. But technological development is exponential and smart glasses will soon be mainstream. However, not as widely adopted as smartphones. • Google Glass is an icebreaker product and other products are following in the slipstream. There are already many different smart glass products on the market and on a prototy- pe level. All the big IT companies and many startups are already producing and/or have patents for new products. • Early adopters will start using smart glasses in three years and the early majority in five to seven years. • In terms of use and design, smart glasses will be divided into two types: 1) glasses for industrial, health and fitness purposes that will have many functionalities and thus a more computerized and sporty design, and 2) glasses for the ordinary consumer that will look more like ordinary glasses with fashionable designs.
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Music's Augmented Future
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Smart Glasses Design Exploring User Perception of Wearable Computing
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The Spectacles Opportunity
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Social Networks Forecast 2019
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SNAP INC. (Exact Name of Registrant As Specified in Its Charter)
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SNAP INC. (Exact Name of Registrant As Specified in Its Charter)
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Patinformatics Stat Sheet: Snap
Patent Stat Sheet™ COMPANY OVERVIEW Snap is an American technology and social media company. They are a publicly held company with a valuation of $15.9 billion. The company develops and maintains the image messaging and multimedia mobile app Snapchat, as well as developing and manufacturing the wearable camera called Spectacles. These smartglasses connect to the user’s Snapchat account to record videos in a circular video format, that is adjustable in any orientation. They also own Bitmoji and Zenly. Patinformatics, LLC ® Patent Landscape Reports ANALYSIS: Snap is primarily focused in Electrical Engineering, however in 2016 they began publishing documents in the Instruments sector related to their Spectacles product. Network Architecture and Protocols had been the main area of interest within Electrical Engineering until 2016 when the number of documents in that ﬁ eld declined by 75% from the 2015 level. Publications related to E-commerce are also declining while documents related to Digital Data Processing and Pictorial Communication are both increasing. Over 60% of Snap’s portfolio is built on documents from IBM while only 35% has grown organically. Three of the top ﬁ ve inventors are still with the company including Evan Spiegel, the co- founder and CEO. The other top inventors never actually worked for Snap. They are with IBM and are included because Snap acquired the majority of their portfolio from IBM. Snap’s top patents have been cited by many of the tech industries largest companies including Amazon, Apple, Microsoft, Oracle and Google. However, all of their top-cited patents were acquired from IBM. www.patinformatics.com Patinformatics, LLC ® Patent Landscape Reports ©All rights reserved.
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