MOVING MONEY FOR IMPACT A GUIDE TO GENDER LENS INVESTING
TUTI B. SCOTT WITH LEX SCHROEDER
IN ASSOCIATION WITH THE WOMEN’S FUNDING NETWORK table of contents
About Tides 5 / Conclusion 1 / Introduction 6 / Resources 2 / What is Gender Lens Investing? Ten Questions for Getting Started, Adapted from Tides’ “Choose Your Own Impact Adventure: A Guide for Impact Investors” 64 An Evolving Landscape and Definition 15 “How to Find the Right Financial Advisor (and the Questions They 68 A Shift Toward Values-Based Investing 25 Should Ask You),” by Kathleen McQuiggan, Artemis Financial Advisors 3 / Transformative Ideas and Frameworks “Own the Conversation: How to Speak with Your Financial Advisor About 71 Gender Lens Investing,” by Suneela Jain, Chief Legal & Ethics Officer, Tides Lessons from Feminist Philanthropy 31 Portfolio Fact Sheet, by Nia Impact Capital 73 An Integrated Approach To Investing with a Gender Lens 36 The Research: Leadership and Gender Diversity, by Nia Impact Capital 75 Think Beyond Asset Allocation 42 Impact-Focused Measurement Tools 77 Reach Broader Markets Through a Gender Lens 45 7 / Appendix Gender Lens Investing as a Tool for Systems Change 47 Notes on Sources 78 4 / Put Your Resources to Work Glossary 84 / A Rapidly Expanding Ecosystem of Investment Opportunities 51 8 About the Creators of this Guide This document is not an offer to sell, or solicitation of any offer to buy, securities. Any investment entails financial risk and may result in a total Track Investment Results While Evaluating Impact 55 loss of investment capital. Examples provided in this report are for illustrative purposes only and are not intended to be recommendations or endorsements of the companies or organizations identified. Tides encourages you to seek advice regarding any potential investment recommendation or other investment decision from appropriate independent professional advisors. Creative Commons License: Selected License. Attribution-NonCommercial. No Derivatives 4.0 International https://creativecommons.org/licenses/by-nc-nd/4.0/ This is not a Free Culture License. https://creativecommons.org/share-your-work/public-domain/freeworks
1 TIDES | MOVING MONEY FOR IMPACT: A GUIDE TO GENDER LENS INVESTING 2 environmental protection, quality education As you read this guide, know that you’ve and healthy communities for all. already taken the first step toward creating a world that validates and invests in the Today, more than ever, we know that lasting undeniable value of women and girls—as about tides impact requires individual and collective leaders and changemakers across all action. Accelerating social change requires sectors and in all spheres of life, and us to look at the key assumptions we want as powerful voices in our participatory to challenge while crafting and executing democracy. Money and power are often on bold solutions that will drive superior intertwined. By bringing a gender and outcomes. At Tides, we seek to shift and racial lens to your money by examining expand policies, practices, and resources how and where you invest in leaders, towards people who have been historically organizations, and companies, you are consistently marginalized by oppression. standing up and speaking out for a just, Moving Money For Impact; A Guide to sustainable, and equitable world. There Gender Lens Investing does just that: is nothing more important. As the impact investing world continues to beyond. For those seeking guidance and challenges our assumptions of how money expand and evolve, and more opportunities support on how to move money in a manner gets invested and dispersed into the world. Thank you for your commitment to arise to invest with intention and purpose that aligns with values, creates direct and This guide demands action and solutions advancing social change. towards impact, we stand firmly in the belief immediate impact, and makes the benefits from each of us—asking that we each do our On behalf of The Tides Team, that directing resources to women, girls, and of lifting up women and girls highly visible. part to be a force for change by building a women-led initiatives, particularly ventures world of shared humanity. Jason Wingard, Chair and Since 1976, Tides has been a philanthropic led by those who are Black, Indigenous, Janiece Evans-Page, CEO People of Color, is critical to transforming and nonprofit partner to thousands of our society into an equitable world for all. mission-aligned donors, social change actors, investors, organizations and This is why Tides is proud to publish Moving companies, providing them with the Money For Impact; A Guide to Gender Lens A strategic advice, operational tools and Investing, by Tuti B. Scott, former Chair of the Board and former Interim CEO of Tides, expertise needed to execute on their and an intersectional feminist leader and charitable strategies and drive positive coach with decades of experience educating change in the world. Tides has managed and energizing bold change makers. project and grantmaking activities totaling more than $3.5 billion. Today, we continue At Tides, we believe investing with a gender to seek ways to innovate, collaborate and and racial lens is a necessary component lead the collective impact of our network. to driving systems change. This guide is We believe collaboration and partnership an instrument for activism as well as a is fundamental to addressing society’s most reference for those in the philanthropy entrenched problems, and creating a world and the impacting investing space and that elevates social justice, human rights,
3 TIDES | MOVING MONEY FOR IMPACT: A GUIDE TO GENDER LENS INVESTING 4 women—will start to ask questions about how they can fully activate their resources for social good. This, I believe, will enable a collective shift toward a more equitable and, therefore, a more humane society.
The companies mentioned in this guide are all part of a rapidly expanding ecosystem. acknowledgements There are many companies and funds I could have easily included but have omitted for space. I am grateful to my editor and colleague Lex Schroeder for helping to shape this piece and steer it to fruition. Finally, I want to acknowledge my love, the activist and writer Liz Wolfson, for always believing in me and providing such astute insights to improve my writings and work in the world.
Onward, I am grateful to everyone who has useful impact investing guide, “Choose Your Tuti B. Scott contributed their wisdom and resources to Own Impact Adventure: A Guide for Impact January, 2021 this guide and to the many field-builders Investors,” (2018) by J. Alexander Sloan in gender lens philanthropy and investing, and Georgina Rubens, that inspired the including Joy Anderson, Suzanne Biegel, creation of this guide. Luisamaria Ruiz Carlile, Aaron Dorfman, Patricia Farrar-Rivas, Willy Foote, Catherine I have learned so much in recent years Gill, Tracy Gray, Kristin Hull, Maria Jobin- about impact investing, and now gender Leeds, Deb Jones, Kathleen McQuiggan, lens investing, through serving 10 years Casey Morgan, Cynthia Nimmo, Katherine on the Board of Tides, participating in IPease, Maya Philipson, Alison Pyott, Ellen and producing convenings with gender lens Remmer, Rachel Robasciotti, Vicki Saunders, investing movement leaders, and serving Ruth Shaber, Roslyn Dawson Thompson, as a leader in the larger feminist social Jackie VanderBrug, Gwendolyn VanSant, justice philanthropic arena. These Casey Verbeck, Marjorie Winfrey, Rye Young, experiences have made it clear to me that and Jacki Zehner. I am grateful as well to the I have an opportunity and responsibility leadership teams of Tides, a philanthropic to distill and share all that I’ve learned partner and nonprofit accelerator, and the with others. In working to be a “translator” Women’s Funding Network, the largest of gender lens investing concepts for the philanthropic network in the world devoted philanthropic community and new learners to women and girls. It was Tides’ incredibly in the gender lens investing space, my hope is that more people—especially, but not only,
5 TIDES | MOVING MONEY FOR IMPACT: A GUIDE TO GENDER LENS INVESTING 6 of repeatedly coming out as a lesbian, as about the future of the field and how they Introduction well as grappling with shameful feelings saw philanthropy and investing aligning to 1 that accompany “jumping class,” which was change people’s lives and transform systems. especially challenging as I navigated major These conversations centered around gender gift fundraising inside philanthropy. To this lens investing as a strategy for gender day, like so many people, I have many layers justice and womxn’s economic power while of feelings about money. I also crave more capturing what resources people would vulnerable and practical conversations about need to activate their investments. I gained money, which is one reason I wrote this guide. powerful insight into what people wanted to learn about gender lens investing. This guide also germinated from three key professional experiences: In Fall 2019, in the spirit of wanting to create more learning opportunities, I produced Who is this guide for? than words.” My experience as a point * listening and working with leaders “Women and Money: Making Money Moves guard in high school and college basketball and donors in the women’s funding that Matter,” an intentional convening Moving Money for Impact is a guide gave me the confidence to take risks, push movement for decades; of leaders in social impact philanthropy, for philanthropists and investors of all through fears, and build discipline and being a board member at Tides for ten gender lens investing, movement building, genders who seek to “make money moves focus—all skills that set the stage for my * years, learning about blended capital wealth advising, and social enterprise with that matter” through gender lens investing. professional career as a coach and executive. and social justice philanthropy; and I believe driving resources to women/ I know—and research proves—that my sports womxn, girls, and other people and experience (along with the privileges that * producing events and writing resources communities marginalized by oppressions accompany my whiteness) helped to give me on women and money. means committing or recommitting to one’s not just confidence, but the skills to establish values and examining or reexamining one’s economic security to survive, thrive, and be In 2018, I had the privilege of serving as the Money and Power Fellow of the investing risk (and consumption) appetite. able to make financial donations of relative Women’s Funding Network. In this capacity, substance to meaningful efforts. MPerhaps like me, your values—especially I spoke with people in and around womxn’s values around money and resources—are My life’s work has been about gender philanthropy across the United States steeped in your identities. As a white lesbian equity—in sports, leadership, and feminist, I have learned how to make my own philanthropy. Sometimes I like to think money moves that matter through a lifetime of myself as a reincarnated Alice Paul of learning and practical experience. I’m (a leader of the National Women’s Party a humanist at heart, and my soul is called who ultimately went on a hunger strike to challenge heteronormative patriarchy to bring attention to the rights for (white) and white supremacy. Growing up working womxn to vote) or the “Chief Inspiration class in rural New Hampshire, where I held Officer’’ of the womxn’s funding movement a paying job since the age of 12 (and ever challenging more risk taking and bold since), I was shaped by mottos like, “Waste solutions. And yet, in my late 50s, I am not, want not,” and, “Actions speak louder still undoing and releasing the stressors
7 TIDES | MOVING MONEY FOR IMPACT: A GUIDE TO GENDER LENS INVESTING 8 Throughout all of this work, these ten observations continue to rise to the top for me: 1. In capitalist systems, power and money are intertwined. The more we can talk about systems of power and own our own money stories, the more we will make an impact toward a truly just world. 2. Leading with our values (with the same thoughtfulness we give to taking risks with our money) will engage more feminist womxn and feminists in conversations around money and investing. People who advocate for social, political, legal, and economic 3. Boards must be bolder with their risk equality for women. appetites by aligning their portfolios my company Changemaker Strategies In 2019, I also wrote “Money, Gender, with mission and values. in partnership with What Will It Take and Power: A Guide to Funding with Movements. Our goals were to turn a Gender Lens” with Slingshot for its 4. Far too often, we use overly complicated knowledge into action, bring new topics community of millennial funders. Serving language to talk about impact investing. 8. Womxn are expanding their financial and concepts into finance, and invite as Interim CEO at Tides exposed me When we simplify terminology, we influence in the fields of philanthropy people to share powerful money stories. to more opportunities to prioritize racial shift power dynamics and make impact and political giving and are now I also wanted to elevate the voices of womxn and gender justice in philanthropy, explore investing accessible to more people. building impact investing, venture of color, with a particular focus on Black dynamic innovations in the arenas of capital, and angel groups for and with womxn. Achieving these goals required philanthropy and impact investing, and 5. Gender is not a “sector;” it is a social each other. several elements: establishment of values bring attention to racism and gender construct and horizontal theme that 9. The gender lens investing space has by listening to the leadership and wisdom discrimination and violence. cuts across every aspect of our lives. ample room for allies of all genders. of womxn of color; saying “thanks, but no 6. Applying a gender and racial justice Toxic masculinity doesn’t serve anyone! thanks” to dozens of white womxn who lens to investing requires asking We deliver better outcomes when we wanted to speak; and proactively asking questions about equity and actively name this upfront and invite cis men for introductions to new potential speakers challenging personal assumptions to consider how and where they can to aim to have a truly diverse representation around the purpose of your capital mobilize their money and influence as of voices. We worked hard to create a and how much is enough. allies and smart investors. welcoming, celebratory space. Gwendolyn VanSant—a consultant and coach who 7. To raise awareness around gender 10. The gender lens investing field is works at the intersection of gender, race, lens investing, people must name growing quickly. Data on gender lens and class—was our Equity and Inclusion their biases as they set aside their investing has shown positive impact and Accountability Lead in creating the internalized patriarchy and racism and returns for at least two decades. event, answering questions around gender, and learn to understand the full Now is the time to pay attention and race, and financial systems that historically continuum of gender expression. take action. have not included womxn of color.
9 TIDES | MOVING MONEY FOR IMPACT: A GUIDE TO GENDER LENS INVESTING 10 As I encourage others to learn about gender Black womxn leaders, Indigenous womxn lens investing with a racial justice lens, leaders, LGBTQI womxn leaders, and I am aware that we all experience the two other womxn who have been marginalized pandemics of COVID-19 and structural by oppressions are also starting and racism in unique ways based on our own transforming movements, as they have lives and identities. I know that the current always been. They are leading the way on treatment of Black Americans is part of civil rights, climate justice, educational a much larger conversation on anti-Black equity, and more. In June 2020, Jasmine These combined reflections were enough racism, health inequities, class struggle, for me to believe that the Tides community, environmental injustices, and more. To me, Rashid of Candide Group wrote, “The members of the Women’s Funding these issues make the relevance of this guide Financial Activist Playbook for Supporting Network, activists, thought leaders, and its focus on gender even more salient. Black Lives.” In July 2020, The New York and the greater impact investing and Black womxn leaders and the caregivers Times introduced Rachel Robasciotti and philanthropic communities would benefit The philanthropic community is currently and care workers of the COVID-19 her social justice investing firm, Adasina pandemic—the majority of whom are from a down-to-earth, practical guide to doing deep self-examination of its policies Social Capital, which helps people activate and practices around racial equity. For womxn and womxn of color—need to be gender lens investing. capital with a racial justice lens, to a global example, Justice Funders has created heard, resourced, and elevated into decision audience. Kristin Hull, founder of Nia Impact At this time in history, I believe we must a framework to help folks understand making positions to steward the creation Capital and author of the Money Doula dedicate our hearts and dollars to investing extractive, restorative, and regenerative of a just and humane society. This country in womxn, particularly womxn of color ways to operationalize, invest, and do must evolve into a participatory democracy. blog, has recently created new resources for and members of the LGBTQI community, grantmaking (see adapted version of investing with a racial justice lens, outlining who are on the front lines of the justice this on page 41). The Movement 4 Black eight clear steps you can take to get started movement. More often than not, they are Lives, in their Reparations Now! Toolkit on this journey. (You will learn more about Make no mistake, this is a time denied resources and misrepresented by (released in 2019), is calling for a reparations for sustained action, calling Adasina Social Capital and Nia Impact the media or denied media representation movement as a “systematic accounting, “ all of us to intentionally move Capital in this guide). altogether. Since I began writing this guide acknowledgment, and repair of past and power and resources. in early 2019, the world has shifted several ongoing harms, monetary compensation —Tuti B. Scott times over. The COVID-19 global pandemic, to individuals and institutions led by and ” the persistence of anti-Black racism in accountable to Black communities, and an America, and the Black Lives Matter end to present day policies and practices uprisings have brought so much of what that perpetuate harms rooted in a history has always been true into focus. The impacts of anti-Black racism, along with a guarantee of centuries of individual racism and that they will not be repeated.” Make no institutional racism do not serve any of us. mistake, this is a time for sustained action, calling all of us to intentionally move power and resources. LGBTQI Pertaining collectively to people who identify as lesbian, gay, bisexual, transgender, queer (or questioning), and intersex.
11 TIDES | MOVING MONEY FOR IMPACT: A GUIDE TO GENDER LENS INVESTING 12 How do you use this guide? With this guide, I’ve aimed to offer you transformative ways to think about impact investing with a gender and social inclusion lens and move your money for impact. I include frameworks to inform your own unique funding strategy as well as portfolio samples crafted with purpose. This guide can also serve to inspire future investors, members of investing circle groups, and anyone with retirement funds. This guide is not your standard introduction It concludes with worksheets and resources to impact investing. to help you explore your investing options W For those who are new to impact and have conversations. After you review —> investing or who want a refresher and fill out these worksheets, I recommend course, I recommend reading you talk about them with your partner, ImpactAssets’ “Construction of an fellow board members, colleagues, financial Impact Portfolio: Total Portfolio advisor, and/or your family and friends. Management for Multiple Returns,” by Jed Emerson and Lindsay Smalling. —> This guide is also not the quickest introduction to gender lens investing. For that, I recommend,“Gender-Lens With this guide, my hope is that you will that includes the leadership and voices Investing Strategies for 2019” by Emilie learn new concepts and tools, yes, but mostly of womxn, particularly womxn of color. Cortes of Toniic. that you will find your own inspiration in my Now is the time that we must follow and desire and tenacious drive to help people boldly resource womxn and all those who —> And if you’re looking for a more align their money and resources with their have been hugely under-resourced for far in-depth exploration, The Forum most cherished values. What we value, too long. for Sustainable and Responsible what we prioritize, and how we move our Investment (US|SIF) created an money and resources for impact are more Investing in all of us is necessary for excellent guide, “Investing to Advance important now than ever. I sincerely believe long-term healing in this world. Women: A Guide for Investors,” which that we must do all that we can to support shares a broad spectrum of investment sustainable, generational transformation opportunities and resources. —> With regard to working with pension plans, US|SIF has also produced a guide, “Opportunities for Sustainable and Responsible Investing in US Defined Contribution Plans” that allows plan sponsors and administrators to add an option for socially responsible investing.
13 TIDES | MOVING MONEY FOR IMPACT: A GUIDE TO GENDER LENS INVESTING 14 THE GENDER LENS INVESTING LANDCAPE
GENDER LENS INVESTING MOVING FROM MOVING MONEY TO what is CURRENT STATE OF THE FIELD THE WHY TO THE HOW WOMEN & GIRLS
gender lens WOMEN’S POWER DIALOGS KNOWING THE FULL RANGE FUNDING & OF INVESTING POSSIBILITIES DONOR SOCIAL ENTERPRISE COMMUNITIES 2 WOMEN IN POLITICS investing? RACIAL JUSTICE DIALOGS BOARD MONEY MANAGEMENT COMMUNITY LEADERSHIP HEALTH INITIATIVES RISK APPETITE PURPOSEFUL MEDIA LEARNING EXPERTS SHARING COMMUNITIES CONSUMER & SHAREHOLDER KNOWLEDGE ACTIVISM
THINK TANKS ENTREPRENEURIAL NEW TERMS & DIVERSITY OF & ACADEMIA FEMINISTS SHARED DEFINITIONS FINANCIAL ADVISORS NEW INVESTING PORTFOLIO MODELS SOCIAL IMPACT WOMEN & GIRLS IN INVESTING PROGRAMMING & CONVENINGS S.T.E.M. & TRAININGS An evolving landscape lens. We must invest in Black, LGBTQI, and GENDER LENS INVESTING other people marginalized by oppressions. GENDER EQUITY EARLY ADAPTERS FOCUSED TECHNOLOGY & APPS and definition EDUCATION & SHOWING THE WAY My definition of gender lens investing ENGAGEMENT Jackie VanderBrug, one of the foremothers FEMINIST LEADERS is intentionally broad and inclusive and WOMEN IN of the field and co-author of Gender Lens LEARNING FROM VENTURE CAPITAL based on decades of data. I know the planet, PHILANTHROPY Investing: Uncovering Opportunities for people, and profits will be infinitely better off Growth, Returns, and Impact (2016), defines if we boldly invest in gender equity. gender lens investing as “the practice of integrating gender into investment While the definitions of gender lens Courtesy of Tuti B. Scott and Lex Schroeder analysis.” The Global Impact Investing investing are evolving, one thing is clear: Network (GIIN) defines gender lens Gender lens investing encompasses the investing as “investment strategies benefits of investing in both women-led gifts and investment dollars—they are also businesses make up 30 percent of registered applied to an allocation or to the entirety companies and funds that directly support powerful drivers of social change. Whatever global businesses, yet only 1 in 10 has access women and girls. It is important to name of an investment portfolio, which seek to your approach, gender lens investing is a key to the capital it needs to succeed. Seventy these two approaches because women examine gender dynamics to better inform strategy for any smart impact investor. percent of women-owned small businesses and girls are not just the recipients of investment decisions and/or intentionally in developing countries are underserved and measurably address gender disparities.” As the field of impact investing grows, so by financial institutions, suggesting For Veris Wealth Partners, a US wealth does the awareness that impact investing is a $285 billion opportunity. Gender lens management firm, gender lens investing incomplete if it does not address the gender investing will dramatically expand the means “deliberately incorporating a gender equity dimension inherent in all investments. impact investing field and has the power analysis into a financial analysis in order The ongoing active practice From “Powering Potential,” a 2018 report to transform society at large. to get better outcomes.” I define the fast- of recognizing and removing barriers by BNY Mellon and the United Nations growing field of gender lens investing and biases within procedures, Foundation, we learn that bringing women’s simply as “innovative and intentional processes, and distribution of resources. access to financial services and products to investments in gender equity.” I also strongly parity with men could generate $40 billion encourage readers to use a racial justice a year in new revenue. Women-owned small
15 TIDES | MOVING MONEY FOR IMPACT: A GUIDE TO GENDER LENS INVESTING 16 In its “Gender Lens Investing: Bending the 3. Supporting the development of gender- According to the literature in the field and When you use a gender lens, you know the Arc of Finance for Women and Girls” report equitable products and services. as taught in “Getting Gender Smart: Impact leadership you are supporting and know from 2018, Veris Wealth Partners offers Investing with a Gender Lens,” an intensive whether your investment will have a positive, the following list of desired gender lens 4. Securing gender equity in the workplace. course in gender lens investing hosted by neutral, or harmful effect on women and investing outcomes: Suzanne Biegel and Cathy Clark at Duke girls across the entire value chain. Gender 5. Addressing urgent gender justice and University, one way to think about gender lens investing is about understanding that Advancing women in leadership. equality issues. 1. lens investing is by reviewing and making women and girls are essential participants in 2. Increasing women’s access to capital. 6. Increasing the knowledge, confidence, investments through one or more of the solving the world’s most pressing problems. and number of women investors. following strategies (remember here that It is also about driving racial and economic gender equality and gender equity are two justice for women and girls. different things): 1. Demonstrating gender equality INVESTOR ACTIONS FOR CONFRONTING RACIAL INJUSTICE throughout the supply chain; Impact investing is incomplete “if it does not address the 2. Founded or run by women gender dimension inherent -> Commit to actively engage with, -> Urge companies to pay a living wage entrepreneurs; in all investments. amplify, and include Black voices and to locate facilities to and provide in investor spaces and company good jobs in low income communities. 3. Offering products and services which —Suzanne Biegel ” engagements, taking direction have a positive impact on women Reinvest in communities via and guidance from their expertise -> and girls; Community Development Financial and lived experience. Institutions, affordable housing, 4. Working to dismantle structural To better understand the real opportunities -> Commit to integrating racial justice Black-led community development gender inequality; in gender lens investing, consider the history into investment decision-making projects, vehicles aimed at addressing of “socially responsible investing” (SRI). In 5. Addressing urgent social issues, and engagement strategies. the structural racial wealth gap, the 1980s, SRI began picking up speed as which disproportionately affect women and financing Black entrepreneurs, several mutual funds dedicated to issues like Divest from organizations who profit and girls; -> cooperatives, community land trusts. nuclear energy and the environment were from mass incarceration—similar to the 6. Promoting workplace equity. established. Some 40 years later, SRI—now fossil fuel divestment campaign, the aim -> Use our investor voice to advance here is to delegitimize business models. anti-racist public policy through investor statements, public comments, Divest from companies whose -> and collective action. operations have a disproportionately negative impact on communities of color -> Commit to embed a racial equity and such as predatory lending or fast food. justice lens into our own organizations. This may include: ensuring diversity, Understand the institutional racism in -> equity, and inclusion in hiring, company practices and encourage promotion, and compensation; companies to provide greater engaging with stakeholders of color transparency on core diversity metrics to inform our work; and hiring financial and pay equity practices. managers and consultants of color. -> Ask companies to thoughtfully review their criminal background check policies.
Courtesy of Zevin Asset Management/Pat Miguel Tomaino.
17 TIDES | MOVING MONEY FOR IMPACT: A GUIDE TO GENDER LENS INVESTING 18 more commonly referred to as “impact According to GIIN, four practices or “core investing”—has become a $12 trillion sector, characteristics” underpin sound impact Gender lens investing encompasses the benefits of investing according to a 2018 report from US SIF. investing. (The definitions below have been “in both women-led companies and funds and companies edited for length.) and funds that directly support women and girls. It is The philosophy behind impact investing important to name these two approaches because women is rooted in community organizations that 1. Intentionality: Investing marked and girls are not just the recipients of gifts and investment have been using terms like mission investing, by an intentional desire to contribute dollars— they are also powerful drivers of social change. socially responsible investing, and community to measurable social or environmental —Tuti B. Scott investing to describe their work for decades. benefit. ” But the phrase “impact investing,” Mission Investors Exchange explains, “kick-started 2 Use evidence and impact data in a new way of organizing around finance investment design: Investing that for good” in which “just about any individual uses evidence and data, where available, Thanks to research from Veris Wealth 2019, total assets under management or entity can be an impact investor.” to drive intelligent investment Partners, we know that investors are seeing had jumped to more than $3.4 billion Examples from Mission Investors include design and contribute to social and an explosion of new gender lens investing (Note: 2020 data shows $11 billion). Private banks, community development finance environmental benefits. opportunities in publicly traded securities. venture investors have seen a similar jump institutions, diversified financial institutions, In 2014, public market products that used in investment options: around $2 billion 3. Manage impact performance: a gender lens strategy totaled $100 million is now held by 70 global, private venture family offices, foundations, fund managers, Investments that are managed towards governments, individual investors, insurance assets under management. By 2018, the funds. In short, gender lens investing is achieving the impact intention number of investment options had more a legitimate, rapidly emerging field that companies, nonprofits, pension funds, and (including the communication of religious institutions. than quadrupled, growing from eight to 35 is bringing new investors into the impact performance information to support different products and strategies. By June investing community. others working toward impact). 4. Contribute to the growth of the impact investing industry: The use of shared industry terms, conventions, and indicators PUBLIC MARKET STRATEGIES Investments made with the intention to describe impact strategies, goals, ASSETS UNDER MANAGEMENT AS OF JUNE 30, 2019 to generate a measurable, beneficial social or environmental impact and performance, as well as sharing $4,000 alongside a financial return. knowledge wherever possible about what actually contributes to real impact. $3,400
As you see, impact investors adapt ideas, $3,000 methods, and tools to bring about positive $2,400 social and financial gains. But impact investors who integrate a gender lens go a $2,000 step further by prioritizing the human rights, $1,300 power, and potential of women and girls. $1,000
$645 $500
$100 $ 2014 2016 2017 2018 2019
Courtesy of Veris Wealth Partners’ 2018 report “Gender Lens Investing: Bending the Arc of Finance for Women and Girls.” The graphic depicts data from 2019. Courtesy of Veris Wealth Partners. 19 TIDES | MOVING MONEY FOR IMPACT: A GUIDE TO GENDER LENS INVESTING 20 WHY INVEST IN WOMEN-LED STARTUPS?
Five highlights from the article, “10 Stats that Build the Case for Investing in Women-Led Startups” by Allyson Kapin in Forbes (January 2019)
1. Private technology companies led 4. “From 2007 to 2018, women-owned When Catalyst began doing its by women achieve 35 percent higher businesses grew by 58 percent groundbreaking research into leadership return on investment and, when in terms of the number of firms roles and women in corporate settings, venture-backed, 12 percent higher and 46 percent in terms of revenue,” its inquiry showed that women in revenue than startups run by men according to American Express leadership increased companies’ return (The Kauffman Foundation). research advisor Geri Stengel. “What’s on equity and bottom line. Many more driving these numbers are women years of data from Catalyst, Credit Suisse, 2. In a study of 350 startups, of color,” Stengel said. “Women Kauffman Foundation, and others confirm MassChallenge and Boston of color over that same period that return on equity continues to be higher Consulting Group determined of time are starting businesses at when women are in leadership. The data is that women founded businesses a much faster rate. The number clear: organizations perform better when And when we invest in women-led startups, deliver higher revenue—more than of firms owned by African American management is diverse. When we directly we see a higher return on investment. 2 times as much per dollar invested— women has grown by 164 percent support women with our investments, We have the data on the benefits and than men-founded businesses. since 2007.” what many people see is that women invest opportunities of gender lens investing; the back in their families and communities. challenge is putting that data into practice. 3. Companies in the MSCI World Index 5. Latinx women-owned businesses saw with strong women leadership more than 87 percent growth between generated a Return on Equity of 10.1% 2007 and 2012 (Project Diane). per year versus 7.4% for those without strong women leadership, according to MSCI ESG Research.
21 TIDES | MOVING MONEY FOR IMPACT: A GUIDE TO GENDER LENS INVESTING 22 As impact investors, we have the power As Joseph Keefe, president and CEO to choose to invest in companies that of Pax World Funds, writes in his 2018 have women in leadership and women blog, “#MeToo, TimesUp, and Gender on their boards, particularly women of color. Lens Investing:” THE WORK IS TO MOVE TO ACTION!
Investors need to be the key constituency for promoting “greater gender diversity on corporate boards and in the corporate C-suite. After all, it is shareholders who own Smart funders, members of investment committees, and stewards these companies, and corporate boards are supposed to represent the shareholders’ interests. If diverse leadership of resources ask: teams perform better than non-diverse leadership teams, What is this company’s environmental, social, and as the research suggests, then it is in the shareholders’ —> interest and it is the board’s duty to embrace greater governance impact, and what is its impact (and views) gender diversity. on women, particularly women of color, communities of —Joseph Keefe color, and other communities marginalized by oppressions ” (including values stated, policies enacted, outcomes measured by gender, etc.)?
A global EY and espnW survey of senior female executives found that 94% of women in the C-suite played sports. How does this company support or not support women EY, “Why female Athletes Make Winning Entrepreneurs”. —> in leadership? What is the impact, positively or negatively, on the organization because of this asset or deficiency? —> How do the company’s policies and practices, including advertising, affect women, particularly women of color and LGBTQI women? —> What is the company’s impact on women workers and all businesses in its supply chain?
It may take time to successfully integrate a gender lens into your investment strategy and consider its impact on people who have been marginalized by multiple oppressions, but it is critical if you believe in gender equity and its healing outcomes to society. For wise social impact investors who examine the biases and blind spots in their, or their financial advisors’, choices, gender lens investing adds an extremely helpful and financially rewarding layer of analysis.
23 TIDES | MOVING MONEY FOR IMPACT: A GUIDE TO GENDER LENS INVESTING 24 A shift toward When we give and invest values-based investing “according to our most cherished values, our collective power Gender lens investing is critical to the future can change systems and create of impact investing because it offers higher better futures for all. returns, facilitates more meaningful funding Social Justice Impact Charity Philanthropy Advocacy Investing opportunities, and creates a potential entry —Tuti B. Scott ” point for new investors. As victims As worthy of ROI Sharing their story Aligning their money with their values
Data from the Morgan Stanley Institute reconnects them to their personal power As dependent, passive Empowered to solve Experiencing success Millennials leading for Sustainable Investing’s 2017 “Sustainable to make positive change in the world. In my recipients of handouts problems and the field of gender Women take initiative lens investing Signals” report tells us that millennials coaching and consulting work, I have found Absorbing community Leading as a way With sustainable futures Linking consuming are more interested in social impact that feminists, activists, and next-generation trauma to create healthy investing and giving communities as a holistic model of investing than the general population. community members get engaged when fiscal responsibility GAs Andrea Turner Moffitt, investor and investing opportunities truly reflect their core values and social concerns. As check writers As activists and leaders Creating social change Challenging how co-founder of Plum Alley Investments, endowments are reminds us in her book, Harness the Donors invested and changing In a 2019 interview I conducted with Joy investment polices Power of the Purse: Winning Women Anderson, president and founder of the Investors (2015), women investors are more Criterion Institute, Joy put it this way: Courtesy of Tuti B. Scott and Illustrations by Claudia Lopez. likely to want to put their money toward organizations that benefit others. For many “We start asking, ‘What social change are women and feminist investors of all genders, you trying to create?’ Then we can talk giving and investing with a gender lens about power dynamics and how social In the last 30 years, we have also seen a give and invest according to these cherished change happens because sometimes, shift in philanthropy, especially women’s values, there is an opportunity to change finance can be a tool for social change. philanthropy. We now are seeing women systems and create better futures for all. There are no silver bullets—finance is not and other communities marginalized by For many investors, a core value is simply some magical thing we should all bow over oppressions positioned less as objects respect for all women and girls. For others, to, but sometimes… in some contexts… of charity and more as essential voices it is a commitment to protect human rights if you pay attention to a broad set of and valuable participants in integrated in a world where women are regularly contextual information and do things with approaches to social justice, advocacy, abused or under threat. Many investors want an intersectional lens… you can potentially and the creation of tangible societal value. their capital to advance gender parity in advance [gender equality].’” This more intentional approach holds tremendous potential as individual donors Anderson also wisely moves the conversation and investors increasingly seek to align their on gender lens investing beyond its grantmaking, investments, and endowments intersectionality traditional focus on cisgender women: with their personal values. For those of us Coined by the scholar Kimberlé Williams “If we shift from talking about gender who believe in human dignity for all, when we Crenshaw, intersectionality is a lens lens investing as something that’s about or a prism for seeing the way in which women, and talk about power dynamics various forms of inequality often instead, we may get to a better analysis. operate together and exacerbate each We also may get to more inclusivity if we other. How race, class, gender, and other individual characteristics ‘intersect’ talk about gender overall.” with one another and overlap.
25 TIDES | MOVING MONEY FOR IMPACT: A GUIDE TO GENDER LENS INVESTING 26 BENDING THE ARC TOWARD GENDER PARITY Current efforts are not moving us fast enough to achieve the SDGs related to gender equality. WoWE has developed a solution to catalyze rapid change. An endowment that will invest in gender lens assets and provide grant support to nonprofit women’s empowerment organizations.
On-grant income from investments into ecosystem building organizations which Design a Center of Excellence positively impact the lives of model aligned to key Deliberate women and girls and the themes to add value and Disruption communities they empower. inform investments. Through this self-sustaining process, the endowment will provide investment capital to gender lens Invest endowment funds investments to ecosystem into for-profit gender lens building gender focused nonprofits, assets across the capital spectrum. Unleash the power leading the world on an of capital to drive social accelerated path toward impact and make markets. equitable and inclusive growth.
Socialize gender empowerment Donors make tax-deductible values among institutional contributions to the endowment. capital holders to drive scale. Establish an income-generating, evergreen endowment to reshape the gender landscape.
Courtesy of Women of the World Endowment.
leadership here in the US, while others want In 2019, for example, Patience Marime-Ball As investors seek to align their investments to ensure that Black women-led initiatives founded Women of the World Endowment with their values, leaders of philanthropic are well-funded and Black communities (WoWE) to mobilize flexible capital to and investing communities are also learning thrive. Regardless of their priorities, invest in gender lens assets across the from leaders of grassroots nonprofit about individuals and organizations are thinking spectrum while deploying grant dollars structural discrimination in society and about their resources in new ways, and (earned income) from the invested funds. within local institutions. They are exploring foundations are more consciously assessing WoWE will be “in the room” to influence new ways of working towards equity by their investment holdings as potential and engage other institutional funders on partnering with leaders and communities drivers for impact. impact investments and gender. WoWE’s who bear the brunt of harmful policies Five Centers of Excellence model aims to and practices. And with growing access to deploy dollars and exchange intellectual public data, investors are becoming newly capital in alignment with efforts to address aware of companies’ practices and their structural discrimination women’s economic empowerment, peace effect on people and the planet. Boards Discrimination based on norms, rules, and security, health, leadership, and violence and investment committees that oversee procedures, and expectations that limit an against women. I like this model because it endowments are critically important drivers individual’s accces to an institution based holistically integrates the full cycle of giving, and leaders in gender lens investing. on race, gender, class, age, perceived investing, and learning to disrupt the gender ability level, etc. Structural discrimination investing landscape. is also present in the wider culture in the form of social paradigms and stigma.
27 TIDES | MOVING MONEY FOR IMPACT: A GUIDE TO GENDER LENS INVESTING 28 As you begin to think about overlaying better able to ask the right questions of your impact on your portfolio. Given its relative a gender lens to your current impact financial advisor, including how you can use newness, you may be skeptical of how investment strategies, consider the diagram your capital to support initiatives led by Black your role in gender lens investing can below from the Impact Management Project. women and other groups and communities make a difference—but as financial advisor This diagram illustrates the new paradigm marginalized by oppressions, racial justice Luisamaria Ruiz Carlile has said, “Together, of harnessing philanthropic and investment initiatives, and/or companies and services/ we can turn a trickle into a torrent. Every capital to achieve desired social outcomes products that benefit women and girls. single pixel in the larger picture matters.” while targeting “blended” returns that Whether you hope to invest in a personal deliver both financial gains and social and According to the educator, humanitarian, social impact goal such as affordable environmental benefits. One of the through and entrepreneur Pamela Ryan, Ph.D., housing in your community or you seek lines on this chart is ESG (environmental, more and more people are starting to larger systems change like disrupting the social, governance) risk assessment use the labels philanthropist, investor, failing public school model of education, or opportunities. donor, and funder almost interchangeably. we hope this guide gives you a better sense Many investors talk about blended capital of the opportunities available to you. The Integrating a gender lens into your and how to examine impact and returns portfolios of all investors— institutions, investment strategy may unearth in their grantmaking and investment families, philanthropists, men, women, opportunities that emerge only after you portfolios. Consider examining this within and every person who cares about the Imagine what will become possible when have reflected and conducted a full scan your entire range of assets as you start to well-being of women and girls—will benefit you align your investments with your most of all of your resources. You may then be do due diligence around gender and its from applying a gender lens. deeply cherished values.
THE SPECTRUM OF IMPACT WHAT IS ESG? Intentions and goals of organisations in the impact economy. (Environmental, Social, Governance)
Approach TRADITIONAL RESPONSIBLE SUSTAINABLE IMPACT-DRIVEN PHILANTHROPY According to Mission Investors, ESG customers, and the communities it works Accept disproportionate Accept Accept Financial Accept competitive risk-adjusted financial returns risk-adjusted partial capital full loss is a set of criteria that impact investors in; and “governance” as evaluating Goals financial returns preservation of capital use to examine how company behavior company leadership, executive pay, audits,
Avoid harm affects returns and risk. ESG stems from internal controls, and shareholder rights. the belief that companies with better Benefit all stakeholders ethical standards are more profitable As Mission Investors explains, “ESG differs Contribute to solutions in the long-term. from impact investing in that ethical Impact Goals business practices are seen as a way Don’t Consider Avoid Harm Benefit Contribute to Solutions May have Try to prevent Affect important Have a significant Investopedia defines “environmental” to retain or increase value or returns—not significant effects significant effects positive effect on important on important on important outcomes for positive outcome(s) as criteria that examine company as important priorities in and of themselves. negative outcomes negative various people for underserved people for people and outcomes or and the planet or the planet. performance as a steward of the natural However, today, the criteria themselves the planet people & planet environment; “social” as criteria that are being applied in a variety of different examine how a company manages ways to assess material non-financial “I am aware “I have regulatory “I want businesses to “I want to help of potential requirements have positive effects tackle climate relationships with its employees, suppliers, factors that affect company behavior.” Intentions negative impact, to meet.” on the world, and change.” but do not try “I want to behave help sustain long-term “I want to help tackle and mitigate it.” responsibly.” financial performance.” the education gap.”
The ‘Impact Economy’
Courtesy of Impact Management Project.
29 TIDES | MOVING MONEY FOR IMPACT: A GUIDE TO GENDER LENS INVESTING 30 are opportunities for self-reflection that Moeller’s 2019 article, “The Ghost Statistic may not lead to direct action for justice That Haunts Women’s Empowerment,” or change. Through my own personal in The New Yorker) defies what we know Transformative growth, for example, I have come to realize to be true about how women have provided that my work is not so much about learning a moral compass and holistic care for their how to “imagine philanthropy” (this was families, communities, and their sisters Ideas and the former name of my company) that is for centuries. If we aim to create stronger just and bold per se, but to actually create community structures for families and more 3 changemakers and strategies for impact viable, profitable companies, we must invest Frameworks around three things: money, power, and in women’s participation and leadership. gender. And, as we illuminate gender And the next phase of the work here, discrimination and violence and racism, I believe, is to ensure that we fund women any shift we make needs to address all to care for themselves as much as they of these things and the ways in which they care for others. This is what will help are connected. We must also remember women flourish and be prosperous leaders that the power dynamics inherent in so that, in turn, they can continue to “hold” the grantee/grantor relationship are their communities. compounded by power dynamics around which explores what sharing power looks race, gender, and class. When money Lessons from feminist changes hands, we need philanthropists like in a philanthropic context. This guide philanthropy and investors who can hold relationships and workbook names that there is a power with grantees and entrepreneurs with Readers coming to gender lens investing dynamic in philanthropy and explains dignity, empathy, and respect. from a philanthropic perspective can make various approaches to how individuals an impact in the following ways: and organizations can wield and share 2. Trust and invest in the sisterhood— power. Many of the ideas and tools in that with an emphasis on our sisters of color. 1. Name power and shift power. guide can be repurposed for investing. Many people see that when we invest Reigning systems and structures have directly in women and girls, especially unilaterally favored heterosexual white When we choose to share power women of color, positive outcomes flow to males for centuries. Applying a gender intentionally and infuse our work with individual children, whole families, and diverse perspectives, our dialogues become lens means examining how structural and entire communities. The lack of sufficient bolder and our decision-making so much systemic discrimination in decision-making data to “prove” that women invest in their more fruitful. More often than not, this and policy-making continues to leave families more so than men (see Kathryn R will mean revealing our own underrepresented people (often women, implicit biases people of color, gender nonconforming people, queer folks, people with disabilities, and, even more so, those who identify implicit bias with two or more of these categories) out According to the Kirwan Institute, implicit of power structures. bias refers to the attitudes or stereotypes and assumptions.that affect ourMost understanding, diversity trainings actions, and In 2018, the National Committee for decisions in an unconscious manner. Residing Responsive Philanthropy released, “Power deep in the subconscious, these biases are Moves: Your Essential Philanthropy different from known biases that individuals Assessment Guide for Equity and Justice,” may choose to conceal for the purposes of social and/or political correctness.
31 TIDES | MOVING MONEY FOR IMPACT: A GUIDE TO GENDER LENS INVESTING 32 3. Build collective action for social justice. Pacific Islanders in Philanthropy (AAPIP), Donors of Color Network, Hispanics in Every time we bring an explicit gender Philanthropy (HIP), Jewish Women’s lens to our individual and collective Funding Network, Rachel’s Network, philanthropic and investing work, we gain Resource Generation, Slingshot, Women THE WORK IS TO MOVE TO ACTION! an opportunity to bring additional lenses Donors Network, Women’s Funding to our work: racial justice, economic Network, Women Moving Millions, and justice, environmental justice, and so on. many more. These communities are We must support leaders across all gathering to learn together and make grants movements who have a lived experience (and, I hope, invest their portfolios) with of being marginalized, “othered,” and/or explicit gender and racial justice lenses. have a compassionate awareness around Feminist leaders in social justice philanthropy can help well-being and a commitment to advancing Just as you examine and direct your the impact investing community by sharing key questions social justice. philanthropy with a gender lens, you can they use in grantmaking that can often fall by the wayside also raise questions about the companies in investing circles, such as: We also can no longer use the excuse you invest in or purchase from. In their that gender lens giving and investing “Getting Gender Smart” course, Suzanne —> Do you support programs that encourage active communities and tools don’t exist! These Biegel and Cathy Clark have presented participation, leadership, and nontraditional roles communities and tools exist now, and classifications for levels of commitment to for women and girls? we must actively engage with them and gender lens investing (see below). You’ll see encourage others to do so. The funding there is an entire continuum of opportunities —> Are women and people of color adequately represented community includes multiple organizations for people and companies to engage in in your staff and board leadership positions? where foundations and individual donors meaningful work around gender equity— are members, such as the Asian American from neutral to a quantifiable mandate. —> In your marketing efforts, do you use images and language that are representative of our diverse society and do not objectify women? CLASSIFYING LEVELS OF GENDER MANDATE —> Do you advertise and promote your work in places that ensure you reach all genders? Quantified • Positive screen with quantified thresholds on gender-related metrics as part Gender of stated investment criteria Mandate • Ex: “We ensure over 50% of the founding team is female.” —> Are board and staff members trained to recognize and address discrimination, equity, and language bias regarding Gender • Positive screen on gender related metrics as part of stated investment criteria Mandate • Ex: “We make sure the founding team includes women.” gender, race, age, disability, and sexual orientation?
Gender • Gender is one factor of analysis Consideration • Ex: “We consider the gender founding team members.”
Gender not Referenced • Consistently use a gender lens, but do not publicly state it
No Explicit • Neutral or look at gender track record after the fact Gender Lens
Adapted from Project Sage Report, Wharton Social Impact Initiative
Courtesty of Center for the Advancement of Social Entrepreneurs at Duke University and Catalyst, 2019. at Large
33 TIDES | MOVING MONEY FOR IMPACT: A GUIDE TO GENDER LENS INVESTING 34 An integrated approach to Snapshot: Texas Women’s Foundation investing with a gender lens Investing for impact with a gender lens in a truly integrated way requires new frameworks for understanding how we spend, give, and invest. It also requires Some of the most effective vehicles Foundation, a member of the Women’s understanding the complexities of for impact investing are in grantmaking Funding Network, has proven itself to managing risks and returns. To enhance the probability of a successful investment, and/or programmatic foundations whose be a leader in this area by allocating 100 it’s true that many investors use ESG invested assets align with their mission. percent of its assets to a gender lens, screened investments. The most careful To put this in perspective, global impact portfolio. The image below shows investors, however, also work to ensure that foundation endowments totaled more the variety of funds and tools that the the investments they make for financial initiatives that prioritize the needs of Black than $1.5 trillion in 2018, with about $890 Texas Women’s Foundation and its money Igain do not undermine the goals of their women in under-resourced communities. billion of that held in approximately 86,000 managers use to fulfill its mission of making charitable activities. By so doing, this investor may believe they are improving health outcomes at scale— foundations in the US. Texas Women’s the world a better place for women and girls. but they are actually reinforcing systemic discrimination against women and girls of As we examine our giving and ALIGNING OUR FINANCIAL + PHILANTHROPIC CAPITAL color by not working with local leaders and investing practices through a “ partners to address the unique health needs to make the world a better place for women and girls gender lens, we can begin to see of communities. how the gender dimension of
Clean Energy US Equity impact shows up in almost every Active ESG International As noted in Tides’ guide “Choose Your Growth Equity philanthropic investment. Own Impact Investing Adventure” guide, Global Women’s Leadership Index —Tuti B. Scott the impact investing community is indeed Clean Energy ” US Equity working hard to build more comprehensive strategies to integrate social impact and Gender Diversty Index financial goals. These strategies include Active ESG US Large G Consider the investor, proud to own stock Cap Growth Equity n en Active ESG US SMID Equity tio d charitable grants and mission-aligned c R er A y of eal In E e th ve q t r for the global s u a o ark and t a in an environmentally conscious car hm lo m l m W nc ca i li e l C e t investments, which both further an investor’s e B o y C r he W m n t m t A g W u in n C t it n t y e a company, who is not tracking how many e S The Path Forward p vision for social change. m i t B o 5 Dignity in Investing a Active ESG EM Equity r l
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