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Marhaban KIA ORA مرحبًا Ni Hao 你好 BUILDING a GLOBAL, ARTISAN STYLE, 5TH WAVE, RESPONSIBLE COFFEE BRAND

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Marhaban KIA ORA مرحبًا Ni Hao 你好 BUILDING a GLOBAL, ARTISAN STYLE, 5TH WAVE, RESPONSIBLE COFFEE BRAND Dia dhuit Hello marHaban KIA ORA مرحبًا Ni Hao 你好 BUILDING A GLOBAL, ARTISAN STYLE, 5TH WAVE, RESPONSIBLE COFFEE BRAND Who are Cooks Global How do we deal with What are the core How are we building a Foods? different cultures? values? 5th wave business? LISTED ON THE NEW ZEALAND STOCK EXCHANGE >600 SHAREHOLDERS DIRECTORS, FRANCHISEES & MANAGEMENT HOLD APPROX 80% OF SHARES – ALIGNED INTERESTS MARKET CAPITALISATION €25M ACQUIRED ESQUIRES IN OCTOBER 2013 ESQUIRES WAS FOUNDED IN CANADA IN 1993 123 Esquires coffee All markets and Building an ethical houses today with cafes at different & responsible 94 under CGF stages on the chain using artisan journey & independent values – localised to community THE EVOLUTION OF ESQUIRES LOGO 3 34 11 20 23 ESQUIRES TODAY 3 Store Growth 120 100 80 60 40 20 TOTAL STORE 0 Opened NUMBERS Apr-14 Closed Nov-17 94 -20 Pending - Portugal, Pakistan & USA -40 China Ireland UK Canada Middle East Indonesia ESQUIRES STORE REVENUE CANADA 1.8% Breakdown H1 FY18 INDONESIA 0.3% CHINA 10.7% 37.2% UK 12.1% SYRIA 15.8% BAHRAIN 4.7% UAE IRELAND 30.6% 35.0% SAUDI 32.4% ARABIA KUWAIT 19.4% MIDDLE EAST ESQUIRES BRAND ENVIRONMENTALLY RESPONSIBLY SOURCED LOCAL COMMUNITY ARTISAN VALUES HONEST FOOD, HEALTHY RESPONSIBLE COFFEE FOCUSED OPTIONS REFLECTS NEW ZEALAND AND ITS COFFEE CULTURE A PASSION FOR A HEALTHIER PLANET WITH HEALTHIER PEOPLE. RESPONSIBLE COFFEE, RESPONSIBLE CULTURE. BUILDING A GLOBAL, ARTISAN STYLE, RESPONSIBLE A LOVE FOR COFFEE, FOOD AND PEOPLE. COFFEE BRAND. ALIGNED VALUES WITH OUR MILLENNIAL CUSTOMER. KEEP IT EACH STORE UNIQUE AND PART OF THE LOCAL HOOD LOCALISATION UK Before After Balham - Rebranded Independent café Ambleside - Kept essence of local character (Lake District) Twickenham - New store - Rebranded in January this year - Localisation - theme of rugby - Sales up >70% adopted due to the close by Key trends Twickenham stadium - Contemporary design - Enhanced food & Beverage offer - Speciality Coffee development – SS up 6% - Food growth – SS up 14% LOCALISATION IRELAND Findlater house Mullingar (Dublin) Carrick on Shannon - Mall location - O’Connell Street location - Local store in Retail park - Finalist in Ireland Retail Excellence - High tourist trade - Significant community engagement awards 2016, 2017 - More coffee focused - Strong food offer - Strong food offer - Food 33% Key trends - Development of speciality coffee LOCALISATION CHINA Change being driven Esquires in Tier 4 from Super Cities – City - Weihai especially Shanghai (2 million population) - Trend setting cafes such as S Engine - 2 stores recently rebranded - Specialty Coffee - Organic not trusted - Wide range of Single Origins - Fairtrade not established - NZ linkage used as key differentiator - NZ has high reputation for safe food - First store now reopened for >4 months with sales up 76% v last year - Coffee still basic blends, - food 20% Weihai - Dragon Mall Rapidly growing market with low coffee consumption - Consumption per capita 6 cups p.a. Key trends S Engine Weihai - Tongyi Road - Speciality Coffee growth - High use of social media LOCALISATION REST OF THE WORLD MIDDLE EAST INDONESIA Each country at a different stage Rapidly growing market Dubai leading the - Strong Specialty Coffee scene way & advanced - Local coffees popular other markets - Wide range of Single Origins - Esquires has 3 stores in Jakarta Most of Esquires stores are mall based Belpark - Evening is major sales time - More than 50% of sales after 6pm - Localisation of coffee (Arabic), milk (Camel) and a regionally adopted food offering Flamingo Mall Special rules Key trends for women & - Speciality Coffee growth families in Saudi - Cold drink growth Arabia that have - Food growth especially desserts in significant design Middle East (70% of Food sales) implications Bintaro Abu Dhabi Mall RETAIL PRODUCT All of our coffee is Climate Neutral, meaning we neutralize our carbon footprint by planting trees in some of the regions from which we source coffee; and it’s all certified 100% Organic and Fairtrade SUMMARY THINK GLOBAL, ACT LOCAL Focus on responsible & ethical principles Specialty coffee & modern healthy food MARKETS HAVE DIFFERENT CONSUMER REALITIES BUT VALUES ARE SIMILAR MARKETS & CAFES WILL TRANSITION AT DIFFERENT TIMES & SPEEDS BUILDING TOWARD 5TH WAVE IS A LONG JOURNEY, WE HAVE MADE A START.
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