DISCOVER IN VOGUE FOOD & BEVERAGE RETAILERS

THE INTERNATIONAL FOOD & BEVERAGE MARKET 23-24 May 2018 - MiCo, Milan

Official & Content Partners: DISCOVER IN VOGUE FOOD & BEVERAGE RETAILERS

Aura Lifestyle...... 3 BEFeD Franchising...... 4 Birra&Brace...... 5 Bottega Portici...... 6 C House Café...... 7 Ca’puccino...... 8 Caffè Napoli...... 9 Caffè Pascucci Torrefazione...... 10 Capatoast...... 11 Carl’s Jr...... 12 ...... 13 Chef Express...... 14 Cibiamogroup - La Bottega Del Caffè...... 15 Cigierre...... 16 Cioccolatitaliani...... 17 Dante’s...... 18 Delifrance...... 19 Desita...... 20 Doppio Malto...... 21 Esquires ...... 22 Foodation...... 23 Heavenly Desserts...... 24 illy Caffè...... 25 Laurenzi Consulting...... 26 Lowengrube...... 27 Mama Burger...... 28 Mezza Manica...... 29 Nio Cocktails...... 30 Nordsee...... 31 Rinaldini Pastry Spa...... 32 Salad Box / Narcoffee Roasters...... 33 Spontini...... 34 Uber Eats...... 35 Viavai - CIR Food...... 36 We Love Puro...... 37 Wok To Walk...... 38

2 Founded in , Aura Lifestyle is regarded as one of country’s largest & most anticipated company with 6 years of experience and over 41 world class brands. Aura Lifestyle’s first venture was into retail and through its commitment to the industry, subsequently Aura Lifestyle strengthens its scope to Food & Beverages & Entertainment & Leisure.

AURA LIFESTYLE Booth: FB-F04 – FB-G01

Year of Creation: 2012 Type of location: Shopping mall & other Country of creation: Qatar Already present in: Qatar Number of shops: 41 Want to develop in: , , Paris, , Average shop size: Restaurant: 45-2,000 sqm New York and Parks: 2,000 - 20,000 sqm + info: www.auralifestyle-intl.com

3 4 BEFED is an Italian Franchising and is an all Italian brand of food & beverage, born in Aviano, Friuli, in 1996. It is born with the precise target and desire to propose a new and innovative food and catering quality offer. It has been among the very first BEFED brew pubs in Italy to put on sale directly so many products in Booth: FB-H07 terms of craft beers, still prepared today by master brewers. Pitching session: The beer, Lager and Bock, is served with a qualitative dish; the braised Galletto, a special and exclusive selection of Vallespluga Thursday 24 May by BEFED, with high-quality French fries, a slice of bread and a 11.00-12.00 very secret recipe BEFED sauce. The whole format is devoted to informality and originality. From 2017, in addition to the “Original” concept for large urban areas, BEFED also launched the Small & Take Away Formula for shopping centers and city centres. BEFED Franchising is looking forward with great interest to penetrate international markets and to develop its own network in Italy.

Year of Creation: 1996 Type of location: High street, Shopping mall, Travel Retail Country of creation: Italy Already present in: Italy Number of shops: 24 Want to develop in: & UAE Average shop size: 150/400 mq. + info: www.befed.it

4 Birra&Brace format has been established thanks to the experience of his founder Nicola Liccardo, always seeking for innovative solutions to overcome the breaches of the classic restaurant models. The format is characterized by: BIRRA&BRACE - A welcoming and very recognizable identity that allows to enjoy Booth: T04 the dishes in an informal atmosphere but comfortable “QUICK Pitching session: SERVICE REST” - A good quality/price ratio Thursday 24 May - The offer of an innovative product as the PINSA 17.00-18.00 - An optimized lay out with subsequent reduced service costs - A model with sustainable operation costs replicable to more points of sales - The presence of a kids’ area guarded to guarantee the best experience possible to the clients - The location in shopping malls-retail parks and in the main high streets in small, medium and major areas. - The format is dedicated to a diverse and family-oriented client target.

Year of Creation: 2015 Type of location: High street, Travel Retail Country of creation: Italy Already present in: Italy & Spain Number of shops: 5 Want to develop in: Europe & USA Average shop size: 600/1000 MQ + info: www.birraebrace.it

5 6 Bottega Portici is the high quality street food that offers the Italian gastronomic excellence in a contemporary and sustainable way, combining tradition and innovation. It’s a format founded on the art of manual skill to prepare the fresh BOTTEGA PORTICI pasta, that is shown in shop window, and in the kitchen open- Booth: FB-G16 – FB-H15 style, where are freshly prepared the classical main courses of the Pitching session: Emilian tradition and original recipes. The concept is completed by the prestigious Italian cafeteria and by a food market of territory Wednesday 23 May products. The service practicality, the functional and elegant 11.00-12.00 design, the value for money make the gastronomic experience pleasant and high quality and for this reason attract a wide and transversal public. Bottega Portici possesses stores ownership and work principally with franchising affiliation. The brand results from the experience of a team composed by professionals in food & beverage, hospitality and starry restaurants and it’s a part of the Imperial Group growth strategy.

Year of Creation: 2013 Type of location: High street, Shopping mall, Travel Retail, Country of creation: Italy Other Number of shops: 3 Already present in: Italy Average shop size: 70 mq - 300 mq Want to develop in: Europe + info: www.bottegaportici.it

6 C House produces coffee since 1962 through Caffe Poli a sister company in Poli Group an international icon of tradition, passion and experience in the art of Italian artisan coffee roasting. We have already granted the franchise rights in more than C HOUSE CAFE 10 territories worldwide with more than 60+ stores in Italy, United Booth: T07 Arab Emirates, Qatar, , , Lebanon, Spain, France, Pitching session: , , Dominican Republic and India. From a morning cappuccinos to fusion Italian and Mediterranean Thursday 24 May food, C House offers a posh yet trendy atmosphere with a touch 11.00-12.00 of Italian design. C House store format is fully scalable and adoptable to market variables and specifics of each location including café, lounge to coffee bar … an excellent and affordable social experience for everyone. C House concept has a three flexible models able to be adapted in the local market.

Year of Creation: 2006 Already present in: Italy, France, Romania, Spain, Cyprus, Country of creation: Italy Morocco, Egypt, Lebanon, Saudi Arabia, Qatar, UAE, , India… Number of shops: 60+ Want to develop in: Worldwide Average shop size: from 40 sqm up to 800 sqm + info: www.chouseitalia.com Type of location: High street, Shopping mall, Travel Retail

7 8 Ca’puccino Coffee House and Kitchen is an established brand operating three formats with some of the most important landlords in the world in department stores, malls, high streets and travel hubs. CA’PUCCINO The brand was established in 2006 in Barberino, Florence by Mr Booth: T11 Giacomo Moncalvo and was originally designed to be a new concept Pitching session: of traditional ‘Italian Bar’ bringing consistency of service, price and product to a typically fragmented Italian market. Wednesday 23 May By 2008 the brand had developed into a second format and made 15.00-16.00 headlines in the UK and Italy when the first UK Ca’puccino all day dining restaurant opened in Harrods, with a third format, a take away unit opening on Basil Street behind the Harrods store shortly after. The stores operated for 10 years and assisted in growing Ca’puccino into an internationally recognised brand. The brand now operates and franchises a number of premium stores in Italy, UK and Dubai with five further openings planned for 2018.

Year of Creation: 2006 Type of location: High street, Shopping mall, Country of creation: Italy Travel Retail & Other Number of shops: 13 Already present in: 5 countries Average shop size: 200sqm Want to develop in: 50+ + info: www.ca-puccino.com

8 Caffè Napoli, 100% Italian, was founded in 2015 with the common focus on bringing one of our Italian excellences all over the world, the real Italian espresso. We managed to create an environment that could represent the CAFFE NAPOLI idea of family and conviviality, typical of the South Italy where Booth: T12 coffee is consumed in every moment. Pitching session: The secret of success has been focusing on the espresso coffee with that characteristic cream that was once, made at home, Thursday 24 May and proposing it surrounded by a typical Neapolitan atmosphere 17.00-18.00 using special painted Majolicas , the roadside counter, the blue walls and the uncommon habit of the “ Caffè Sospeso”. All of this is made in a replicable and scalable format that can go from a booth with only coffee up to the novelty of this year, the Caffè Napoli Bistrot that will include another typical product of the Parthenopean tradition. Today Caffè Napoli counts 14 stores in Milano, 1 in London, and in June other 3 stores. Our dream is to take it to the Whole Word!

Year of Creation: 2015 Type of location: High street, Travel Retail, Other Country of creation: Italy Already present in: Italy & UK Number of shops: 15 Want to develop in: Worldwide Average shop size: 10 mq to 200 mq + info: www.caffenapoli.com

9 10 The Caffè Pascucci Shop is characterized by the supply of biological and fair trade products, combining the idea of international coffee shop with the typical caffetteria coming from the Italian tradition. Therefore, in a Caffè Pascucci Shop, there is a mix of espresso- CAFFE PASCUCCI based tradition and those coffee products that deserve a “longer TORREFAZIONE and relaxed tasting”. The special atmosphere is given by the combination of furniture, Booth: Caffè Pascucci Bar made from natural materials and following current trends, without Pitching session: missing the comfort, design and essence of the Italian nature. Wednesday 23 May These are the essential contents of the concept, which contribute 11.00-12.00 to give a soul to the Caffè Pascucci Shop.

Year of Creation: 1883 Already present in: Italy, South Korea, Denmark, Cyprus, Country of creation: Italy , Albania, Philippines, Malta, Spain, Russia, Baltic Regions Number of shops: 500 Want to develop in: USA, England, , Japan, France Average shop size: 120 sqm + info: www.pascucci.it Type of location: High street, Shopping mall

10 Capatoast is the brand that relaunched the Toast in Italy. Our strategy is theoretically very simple, high quality of bread, the main actor of our offer strictly without ethyl alcohol, high quality of Italian ingredients and strong and efficient web marketing CAPATOAST strategy. This mix gave us the possibility to grow rapidly in our Booth: T15 market. Actually we have 23 stores and 2 new openings in the Pitching session: next 2 weeks. Thursday 24 May 17.00-18.00

Year of Creation: 2014 Type of location: High street Country of creation: Italy Already present in: Italy Number of shops: 24 Want to develop in: Abroad Average shop size: 75sqm + info: www.capatoast.it

11 12 CKE Restaurants Holdings, Inc. (CKE), through its subsidiaries, franchisees, and licensees, is a global powerhouse that operates two of the most highly acclaimed quick-service restaurant(QSR) brands in the world. CARL’S JR. Carl’s Jr.® and sister brand Hardee’s® have built a reputation as Booth: T01 an iconic American classic with nearly 3,900 restaurants around Pitching session: the world. Our rich history tells a story of great food with innovative product development, bold brand positioning, compelling value, Wednesday 23 May and a proven and successful franchise system. 15.00-16.00 CKE is headquartered in Nashville, Tennessee, USA, and has offices around the world. We are seeking highly qualified, experienced franchisee candidates in select international markets.

Year of Creation: 1941 Egypt, France, Guatemala, Honduras, India, Indonesia, Country of creation: United States Iraq, Japan Jordan, Kazakhstan, Kenya, Kuwait, Lebanon, Malaysia, Mexico, New Zealand, Nicaragua, Oman, Number of shops: 3900 , Palestine, Panama, Puerto Rico, Qatar, Russia, Average shop size: 200m² Saudi Arabia, Singapore, Spain Thailand, , UAE, USA, Type of location: High street, Shopping mall, Travel Vietnam Retail & Other Want to develop in: UK, Germany, Italy, Russia, China, Already present in: American Samoa, Australia, , Mexico, Australia Bahamas, Bahrain, Belarus, Brazil, Cambodia, Canada, + info: www.carlsjrfranchising.com Chile, China, Colombia, Costa Rica, Denmark, Ecuador,

12 The Casual Dining Group operates over 300 restaurants across our portfolio of brands, including Cafe Rouge, Bella Italia, , Oriel and . With an ambitious schedule of openings and refurbishments this year, CDG are now operating across three CASUAL continents with a strong pipeline of new business opportunities DINING GROUP underway. CDG has been expanding via franchising in Saudi Arabia, UAE, India and South Africa with Asia and Europe to follow, Booth: T03 with a dedicated franchise support team across all aspects of Pitching session: the business. Thursday 24 May 11.00-12.00

Year of Creation: 2002 Already present in: UK, India Country of creation: Want to develop in: Europe, Asia, MENA, Australasia, Number of shops: 300 Africa, North & South America Average shop size: 350m² + info: www.casualdininggroup.com Type of location: High street, Shopping mall, Travel Retail & Other

13 14 Chef Express is a company in the Cremonini Group which has been successfully working in the sector of commercial catering for travellers since 1989. With about 200 sales outlets and over 3,000 employees, we offer CHEF EXPRESS catering services for travellers through concession contracts with Booth: FB.F10 – FB.G09 the owners or managers of railway stations, airports and highways. Pitching session: With a portfolio of almost 30 BRANDS, either owned or under licence, we respond to the needs of all consumers in all consumption Wednesday 23 May contexts on a daily basis, from bars to restaurants, pizzerias to 11.00-12.00 street food, bistros to wine bars.

Year of Creation: 1989 Type of location: Travel Retail Country of creation: Italy Already present in: Italy, UK Number of shops: 200 Want to develop in: UK, Europe, Turkey Average shop size: 50-100sqm + info: www.chefexpress.it

14 Cibiamogroup, founded in 1992, is a leader in the Italian food franchising industry with brands such as: La bottega del Caffè, IL FORNO di cibiamo, Virgin Active Café and Mondadori Café. La bottega del Caffè proposes a new concept in Italian coffee CIBIAMOGROUP - bars, offering the best coffee blends in all its best-loved forms LA BOTTEGA and made in every way (espresso, moka, microfiltred, etc.). La bottega del Caffè rediscover all the traditions of real Italian coffee, DEL CAFFÈ supplying coffee in all its different forms, creating a special place Booth: FB-G10 where expert baristas put the authentic coffee experience centre Pitching session: stage. La bottega del Caffè won Foodservice Award 2017 as the best format in “shopping centres” category. Cibiamo stores are Wednesday 23 May modern bakeries that combine traditional Italian quality with the 15.00-16.00 twist of the most contemporary fast-food. Cibiamo’s offer includes a wide variety of pizza, focaccia, sandwiches and salads. The dough of our pizza and focaccia is a proprietary without yeast for easy digestion.

Year of Creation: 1992 Type of location: High street, Shopping mall, Travel Retail Country of creation: Italy Already present in: Italy & France Number of shops: 107 Want to develop in: Europe, USA & MENA Average shop size: 50-90 sqm (kiosk 20 sqm) + info: www.cibiamo.it

15 16 Founded in Udine in 1995, Cigierre – Compagnia Generale Ristorazione S.p.A. – is the undisputed market leader among full-service casual dining restaurants chains in Italy. Cigierre targets a broad range of customers mainly composed of CIGIERRE families, business and young people. Within this segment, Cigierre Booth: FB.F16 – FB.F18 has developed multiple formats, operating on the same platform, Pitching session: Old Wild West (burger steakhouse), Wiener Haus (traditional German beer restaurant), PizziKotto (restaurant pizzeria), Shi’s (Japanese Wednesday 23 May restaurant) and America Graffiti (american diner restaurant). 15.00-16.00 Cigierre today leverages a network of 310 restaurants with a widespread presence across the Italian territory. Multiple paths for further growth including infill opportunities across the brand portfolio and international expansion.

Year of Creation: 2002 (Old Wild West) / Average shop size: 500 sqm (America Graffiti / Old Wild 2008 (American Graffiti) / 2013 (PizziKotto) / West) / 500 sqm (PizziKotto) / 350 sqm (Shi’S) / 2010 (Shi’S) / 2007 (Wiener Haus) 500 sqm (Wiener Haus) Country of creation: Italy Type of location: Shopping mall, High street, Travel Retail Number of shops: 182 (Old Wild West) / 63 (America Already present in: Italy, France, , Belgium Graffiti) / 23 (PizziKotto) / 13 (Shi’S) / 30 (Wiener Haus) Want to develop in: Italy and France + info: www.cigierre.com

16 Cioccolatitaliani is the first Italian format completely dedicated to the chocolate world. It is best defined by the word “Chocology”, the art of mixing the finest chocolate in the World with gelato, coffee, pastry and cooking. CIOCCOLATITALIANI Cioccolatitaliani design is the materialisation of this project: Booth: FB.G03 every detail comes in communicating its values, driving the Pitching session: experience all along the day. The concept retail highlights the charme of the live-preparation: show-cooking to tell a Thursday 24 May story and to engage people. Cioccolatitaliani is a multi-sided 11.00-12.00 place, a new way to live chocolate through a special customer experience and a precise product culture.

Year of Creation: 2009 Already present in: Italy, Albania, UAE, Saudi Arabia, Qatar, Country of creation: Italy Kuwait, Oman Number of shops: 29 Want to develop in: Europe & China Average shop size: 50-1000sqm + info: www.cioccolatitaliani.it Type of location: High Street, Shopping mall, Travel Retail & Other

17 18 Dante’s is a new Restaurant Concept, 100% Made in Tuscany. The foundations of this new concept are, authentic Tuscan produce and traditional recipes, all served in a fine, casual way. The objective is to expand this brand in Italy and internationally also DANTE’S through Franchising. Booth: T10 Pitching session: Wednesday 23 May 15.00-16.00

Year of Creation: 2017 Type of location: High Street, Shopping mall, Country of creation: Italy Travel Retail & Other Number of shops: 1 Already present in: Italy Average shop size: 45sqm Want to develop in: Italy, Germany, UK, Switzerland, France + info: www.dantesrestaurants.it

18 Délifrance has been one of the world’s leading French bakery- café-restaurant chains since 1984. Thanks to its heritage as part of Grands Moulins de Paris – founded in Paris in 1919 - Délifrance controls the value chain from the selection of wheat DELIFRANCE varieties to the consumer’s plate. Délifrance produces and sells Booth: FB.F20 1,000 different bread, viennoiserie, pâtisserie, and savoury products Pitching session: to professionals in the hotel, restaurant, and bakery sectors. These products are served every day as part of a retail concept inspired Thursday 24 May by French art de vivre and Parisian elegance. Délifrance Retail 17.00-18.00 Franchise International has 350 outlets in 13 countries.

Year of Creation: 1987 Already present in: Hong Kong, Singapore, Japan, Country of creation: France Sri Lanka, China, Dubai, Indonesia, Italy, Netherlands, Belgium, Switzerland, Qatar Number of shops: 350 Want to develop in: China & South East Asia, Average shop size: 120m² & North Africa, Russia, Central Europe, Latin & South Type of location: High Street, Shopping mall, America, North America Travel Retail & Other + info: www.restaurants-delifrance.com

19 20 We are Italian and we have been making Brand, Concept and Commercial Formats around the world since 2004. The company is born to meet heterogeneous, complex and ever-changing business needs, developing strategic projects for food retail, hospitality, retail DESITA and franchising by proposing sustainable and winning business Booth: T05 models. Our mission is to create a happy purchasing experience in Pitching session: everyday life for many people and to ensure a better profitability in the daily business for many entrepreneurs and investors. We Wednesday 23 May create value for a sustainable development. We make works in 11.00-12.00 internationally performing optimization and restyling actions on individual uncoordinated activities or existing chains. Our services meet the goals of growth, repositioning, consolidation, improvement of procedures, innovation and beauty and we guarantee in-depth analysis, highly personalized solutions, knowledge of the international market and confidentiality.

Year of Creation: 2004 Type of location: Other Country of creation: Italy Already present in: Europe & MENA region Number of shops: - Want to develop in: USA & Russia Average shop size: - + info: www.desita.it

20 The Doppio Malto brewing company, one of the main Italian experiences related to the craft beer world, now introduces Doppio Malto – Brewery & Restaurant. An integrated food retail format. The concept of a large and scattered factory pointing to increase DOPPIO MALTO – the pleasure and culture of handcrafted beer. Genuine food, grilled FOOD BRAND meats, fresh beef burgers, pizzas, salads and homemade desserts. Kitchen is in the brewery! Booth: T08 Pitching session: Wednesday 23 May 15.00-16.00

Year of Creation: 2016 Type of location: High street, Shopping mall & Other Country of creation: Italy Already present in: Italy Number of shops: 10 Want to develop in: Europe, USA & Asia Average shop size: 500sqm + info: www.doppiomalto.com

21 22 Esquires Coffee is not just a brand; it is a well developed franchise system, that is adaptable to many different models and markets. Today’s café experience demands excellence in service as well as a premium beverage selection, accompanied by the very best ESQUIRES COFFEE available fresh food offering. All our , teas and hot chocolate Booth: T14 are 100% Organic and Fairtrade. Along with a comprehensive range Pitching session: of cold drinks we also provide our customers with a wholesome, healthy and hearty food offer. Thursday 24 May We provide a bespoke solution for every partner’s needs and 11.00-12.00 consistent ongoing support. With new café’s opening regularly all around the world, we are ready and able to help build a lucrative business opportunity for you in your unique location. Today Esquires is owned by Cooks Global Foods, a publicly listed company on the New Zealand Stock Exchange. Esquires is enjoying rapid growth in many countries and is actively looking for partners for Multi Store Franchise and Master Franchise opportunities globally.

Year of Creation: 1993 Already present in: Canada, UK, Ireland, , Country of creation: Canada (Now New Zealand based) Romania, China, Indonesia, Syria, Kuwait, Jordan, Saudi Arabia, UAE, Bahrain, Pakistan, U.S opening soon Number of shops: 105 Want to develop in: Mainland Europe countries, open to Average shop size: 150-500sqm other countries depending on proposal Type of location: High street, Shopping mall & Other + info: www.esquirescoffee.com

22 Foodation is a serial formats developer of fast casual dining restaurant. It starts from the market, the idea and the product and guides the chain through the most delicate phases of seed, early stage up to FOODATION be mature chains in order to be replicable on a large scale and for Booth: FB.G18 – FB.G20 the secondary market. Foodation directly manages the strategic Pitching session: work of the purchasing department, finance, marketing and communication for all the formats, while the network management Wednesday 23 May operations are coordinated by dedicated chain mangers for each 15.00-16.00 individual brand. The Italian spirit, understood as style and ability to select the ingredients, to reinvent its products and to create the right atmosphere, is the distinctive key element and “fil rouge” that, along with the quality of the products used and the special attention to the image and the communication, linking the different formats.

Year of Creation: 2014 Type of location: High street & Other Country of creation: Italy Already present in: Italy Number of shops: 10 Want to develop in: United Kingdom Average shop size: 150-200 sqm + info: www.foodation.it

23 24 Heavenly Desserts retail the highest calibre of desserts, Ice Cream and hot/cold drinks without alcohol being available as a part of this. Our typical customer profile is 18-40 years old with a high proportion of female clientele. Wi-Fi is provided in all stores HEAVENLY and our mantra revolves around the ‘affordable quality’ of our DESSERTS food, customer service and decor. We are bound by an ethical disposition and modus operandi and support our franchisees to Booth: T13 make them all very successful. Pitching session: Thursday 24 May 11.00-12.00

Year of Creation: 2008 Already present in: UK Country of creation: UK Want to develop in: Internationally across Europe Number of shops: 9 & Middle East, plus Far-East Average shop size: 1500-2500 sqm + info: www.heavenlydesserts.co.uk Type of location: High street, Travel Retail & Other

24 illycaffè was founded in 1933 in Trieste by Francesco Illy. Today it is led by the third generation of the family. Andrea Illy is the Chairman and Massimiliano Pogliani the managing director. Anna Rossi Illy, Ernesto’s wife (the founder’s son passed away in ILLYCAFFE 2008) is honorary Chairman. Anna Illy jr continues her father’s Booth: FB.F08 – FB.G07 work and handles relations with coffee growers. The company is known and admired on five continents for the Pitching session: high quality and unmistakable velvety taste of its coffee, an Wednesday 23 May outstanding blend made up of nine types of Arabica that 11.00-12.00 every day delights millions of people at home, offices, hotels, restaurants and cafés. Our mission, passion and obsession is to delight all those who cherish the quality of life, through our search for the best coffee nature can provide, enhanced by the best available technologies and by our search for beauty in everything we do.

Year of Creation: 2009 Ukraine, Poland, Morocco, Sultanate of Oman, KPSA, Country of creation: Italy Philippines, Indonesia, Lebanon, Malaysia, Iran Number of shops: 170 Want to develop in: , Portugal, Greece, Malta, Denmark, Norway, Sweden, Finland, Italy, Japan, Croatia, Mexico, France, Average shop size: 120 sqm Qatar, Vietnam, USA, Spain, Hong Kong, Turkey, South Korea, Type of location: High street, Shopping mall & Travel Retail Netherlands, Germany, , , Bahrain, Already present in: Italy, Japan, Croatia, Mexico, France, UAE, Canada, UK, Romania, Cyprus, Kuwait, China, Azerbaijan, Qatar, Vietnam, USA, Spain, Hong Kong, Turkey, South Korea, Ukraine, Poland, Morocco, Sultanate of Oman, KPSA, Netherlands, Germany, Hungary, Czech Republic, Bahrain, Philippines, Indonesia, Lebanon, Malaysia, Iran UAE, Canada, UK, Romania, Cyprus, Kuwait, China, Azerbaijan, + info: www.illy.com

25 26 Laurenzi Consulting is the leading consulting company in the Italian food & beverage sector. Founded by Dario Laurenzi in 2004, it has been undertaking wide-ranging projects for over 13 years in the food & wine, hospitality, large scale retail trade sectors and LAURENZI in the major areas of travel and entertainment (shopping malls, CONSULTING railway stations, airports). Booth: FB.G19 Pitching session: Wednesday 23 May 11.00-12.00

Year of Creation: 2004 Type of location: Other Country of creation: Italy Already present in: Italy Number of shops: 100 Want to develop in: 4 countries Average shop size: 200 sqm + info: www.laurenziconsulting.it

26 Löwengrube takes its name from the homonymous Munich street where in 1383, in the Zum Löwen Inn, the first beer has been brewed. Today the name Löwengrube is a synonym of Bavarian restaurants in Italy. LÖWENGRUBE The original german Bierstube is characterized by a two-in-one- Booth: Foodtruck FB.H04 format: both restaurant and brewery open until late at night. Its Pitching session: purpose is to create a meeting point made for everyone, families with children included: each Löwengrube restaurant has a Kinder Wednesday 23 May Area created following the Montessori approach, where kids can 15.00-16.00 play and learn while parents enjoy their staying. Our brand is able to add to the uniqueness of spaces a menü that embraces the Bavarian tradition while meeting a wide range of tastes and dietary needs. This tradition is especially highlighted in our bier selection, consisting of the best brands from Bavaria available both drafted and bottled, served with the typical Bavarian beer pulling.

Year of Creation: 2014 Type of location: High Street, Shopping mall & Other Country of creation: Italy Already present in: Italy Number of shops: 11 Want to develop in: Europe Average shop size: 550 sqm + info: www.lowengrube.it

27 28 Mama Burger, a newly inedited that is able to surprise and intrigue for a superior selection of high quality products based on classic burger as well as offering a completely vegetarian food proposal, in locations redesigned with spaces in a contemporary, MAMA BURGER underground and street styles. Booth: FB.G08 Mama Burger is the perfect place for a lunch break, an “American Pitching session: style” dinner or a drink and snack. Wednesday 23 May 11.00-12.00

Year of Creation: 2008 Already present in: Italy Country of creation: Italy Want to develop in: Italy, France, Spain, UK, Russia, Number of shops: 4 Kazakhstan, Azerbaijan, Thailand, China, Saudi Arabia, Qatar, Kuwait, UAE Average shop size: 200 sqm + info: www.mamaburger.it Type of location: High Street & Other

28 Mezzamanica is a new restaurant chain with a menu based on pasta. Our vision is to develop the Italian traditional cuisine in a flamboyant and profitable format, where the “Italian Style” is MEZZA MANICA associated to innovative operation procedures of food cycle. Booth: T09 Pitching session: Thursday 24 May 17.00-18.00

Year of Creation: 2015 Type of location: High street, Shopping mall, Travel Retail Country of creation: Italy Already present in: Italy Number of shops: 2 Want to develop in: 6 countries Average shop size: 250 sqm + info: www.mezzamanica.com

29 30 Our vision is that of being recognised as the brand which offers the best cocktail tasting experience outside of a bar. This means constant commitment to excellence in all of our activities, so as to guarantee our consumers unforgettable tasting moments. NIO COCKTAILS Our mission is to give everyone the chance to have a perfect Booth: T17 cocktail which can be tried anywhere on any occasion. Our strategy Pitching session: is based on innovation, design, quality and the relationship with consumers. Our brand aims to become the reference point and Thursday 24 May the first choice for all lovers of cocktails and at the same time 17.00-18.00 a practical and efficient solution for all those occasions where having a bar would be expensive and complicated. In the vast world of cocktails and spirits Nio is a pioneer, allowing everyone, for the first time, to simply and quickly “create” the perfect cocktail on any occasion: at a party, a wedding, an event in a particular location, for catering, on a plane, boat, poolside.

Year of Creation: 2017 Type of location: High Street, Shopping mall, Travel Retail Country of creation: Italy Already present in: Italy Number of shops: 1 Want to develop in: Worldwide Average shop size: 30 sqm + info: www.nio-cocktails.com

30 The company was founded in 1896 under the name “German steam fishing company NORDSEE” for the love of fish. For 121 years, NORDSEE has been providing people in Germany and Austria with fresh fish and delicious fish products. Competence, enthusiasm, NORDSEE tradition and sustainable use of fish as a resource are the focus Booth: Foodtruck FB.H16 of attention. NORDSEE #WirsindFish. In 2018, NORDSEE operates 370 branches worldwide - 309 of Pitching session: them in Germany. The success is based on three sales channels: Thursday 24 May retail, restaurant and snacks. 11.00-12.00 With 6,000 employees, NORDSEE is the number one in fish catering and the largest employer in the German fishing industry and number 3 the system catering in Germany. NORDSEE always convinces with fresh products of the highest quality and with the utmost respect for nature. There are people who do not like fish. We are there for everyone else. NORDSEE #WirsindFish. Visit the NORDSEE booth and enjoy tasty fish specialties in a relaxed atmosphere. The NORDSEE team is looking forward to your visit!

Year of Creation: 1896 Already present in: Germany, Austria, Belgium, , Country of creation: Germany , Romania, Hungary, Czech Republic, Switzerland Number of shops: 370 Want to develop in: Europe (UK, Scandinavia, Netherlands, France and Italy), USA & Canada Average shop size: 80 to 180 m² + info: www.nordsee.com Type of location: High Street, Shopping mall, Travel Retail & Other

31 A New Pastry & Food Experience. TALENT, PASSION, COMPETENCE AND ELEGANCE ARE THE INGREDIENTS OF RINALDINI PASTRY. Rinaldini Pastry offers the Excellence of Italian Pastry and Food through the creations of the Pastry Chef Roberto Rinaldini, the RINALDINI stylist of pastry. The path of the 3 times World Champion in Pastry PASTRY SPA and Gelateria has always been a climax; through the admission in AMPI in 2004 to the numerous successes achieved on the Booth: FB.G15 international scene until the inclusion in Relais Dessert (French Pitching session: association that gathers the world elite of the high level chocolate Thursday 24 May and pastry scene), Roberto as always been in the limelight thanks 17.00-18.00 to the craftsmanship that characterizes his creations that people can taste in the new stores opening in these upcoming months.

Year of Creation: Rinaldini Pastry Spa in 2018 Type of location: High Street, Shopping mall, Travel Retail (Rinaldini is existing for longer time) Already present in: Italy Country of creation: Italy Want to develop in: Europe, Middle East, USA and Asia Number of shops: 6 + 1 opening in June + info: www.rinaldinipastry.com Average shop size: 120sqm

32 Salad Box is one of the most popular Romanian franchise. It was created out of the desire to offer Romanians a new lifestyle, based on healthy food at affordable prices. The first Salad Box restaurant was opened in April 2012. Selling wholesome salads, soups, drinks and SALAD BOX / desserts it proofed itself to be a real success. In less than 6 years, Salad Box opened 70 restaurants in 12 countries. It sells more than NARCOFFEE 35.800 fresh salads around the world every day. ROASTERS Narcoffee Roasters promotes specialty coffee, single origin. It has the ambition to make known the producers of green coffee, coffee farmers. Booth: FB.H09 Each origin has different particularities, specific to the climate and Pitching session: variety of the grain. Our role is to highlight these characteristics. Coffee is a fruit and must be treated as such - to be consumed in the Wednesday 23 May season (maximum one year after harvest). After roasting, it should 15.00-16.00 be consumed within 7-20 days, in order for the coffee to keep its character and freshness as good as possible. Store in special packs with separate valve for degassing. The roasted beans are very sensitive and it suffers changes every day after roasting. Narcoffee Roasters aims to serve the Best Coffee, in the Best ambiance with the best people.

Year of Creation: 2010 (Salad Box) / 2016 (Narcoffee Roasters) Already present in: USA, UK, Spain, Netherlands, Czech Republic, Country of creation: Romania (both) Hungary, Romania, Bulgaria, Italy, France, Spain, Algeria (Salad Box) / Romania, Czech Republic (Narcoffee Roasters) Number of shops: 70 (Salad Box) / 5 (Narcoffee Roasters) Want to develop in: Scandinavian countries, Ireland (Salad Box) / Average shop size: 60sqm (both) Western Europe, USA, Asia (Narcoffee Roasters) Type of location: High Street, Shopping mall, Travel Retail (both) + info: www.saladbox.eu / www.narcoffee.com

33 34 Spontini® began its activity in 1953, under the name “Cibi Cotti”, a popular format in the Fifties, featuring simple and inexpensive dishes from Tuscany’s traditional cuisine. It soon introduced the typical slice of pizza, left the original format SPONTINI behind and officially became Spontini®. In 1977 the Innocenti family Booth: FB.G04 took over the pizzeria and in 2008, following several refurbishments Pitching session: of the location, Massimo Innocenti started an expansion of the brand in Italy and abroad. The recipe for the classic Spontini® Wednesday 23 May pizza has barely changed since its origins. Spontini® only uses 11.00-12.00 high quality Italian ingredients, mainly produced in northern Italy. They are wisely combined every day in each Spontini® store to create a high, soft yet crunchy pizza.

Year of Creation: 1953 Type of location: High Street, Shopping mall & Travel Retail Country of creation: Italy Already present in: Italy & Japan Number of shops: 25 Want to develop in: Europe & Asia Average shop size: 250sqm + info: www.spontinimilano.com

34 Uber Eats is Uber’s stand-alone meal delivery app that makes getting food as easy as requesting a ride, whether you’re at home, the office, or the park. Uber is leveraging its technology and expanding its delivery partner network to connect hungry UBER EATS customers with the local and chain restaurants they love. Uber Booth: T16 Eats is available in more than 200 cities in 32 countries in all Pitching session: inhabitable continents around the globe. Thursday 24 May 17.00-18.00

Country of creation: United States + info: www.ubereats.com Already present in: 32 countries

35 36 Viavai is a restaurant format by CIR food celebrating the unique taste and freshness of Italian bakery. Its offer may satisfy all moments of consumption during the day: from an energetic Italian style breakfast to a smart casual lunch or a tasty break. The central VIAVAI - CIR FOOD product of the salty offer is the irresistible “pizza pala”, proposed in Booth: T06 coloured squared slices. The soft and fragrant “pasta” is prepared Pitching session: everyday by expert “pizzaioli” using sourdough starter acting naturally through a long bread rising process. When the bread Thursday 24 May base is finally ready it is declined in various and original recipes, 11.00-12.00 including traditional ingredients and creative new combinations. Viavai format is dynamic and versatile, it can be realized in two different sizes according to the specific needs of the context. It satisfies and promote the developing food trends and the fast-evolving alimentary habits of consumers, looking for healthy food without renouncing to pleasure and taste.

Year of Creation: 2014 Type of location: High Street, Shopping mall & Other Country of creation: Italy Already present in: Italy Number of shops: 4 Want to develop in: Holland Average shop size: 450sqm + info: www.cirfood.com

36 WELOVEPURO is a welcoming place with a modern and innovative design, an environmentally friendly place where you can enjoy pleasant moments of relaxation. The core of the original format is a Healthy Diet full of genuine and quality products, including WE LOVE PURO main courses, salads, sandwiches, ne coffees, ice-creams and Booth: FB.H03 ne chocolate. Pitching session: The value of naturalness is a priority for us and that’s the reason why WELOVEPURO only stocks up fresh and carefully selected Wednesday 23 May ingredients. WELOVEPURO ice-creams are produced with very 11.00-12.00 high quality ingredients according to ancient Italian traditions. In addition to the nutritive properties of the fresh milk and creams, we have also introduced a wide variety of selected products such as seasonal and dried fruits, high quality cacao from crops, pistachios and nuts. WELOVEPURO also guarantees gluten and lactose free products to meet client needs as much as original recipes from different traditions including macaroon ice cream.

Year of Creation: 2014 Type of location: High Street, Shopping mall & Travel Retail Country of creation: Italy Already present in: Italy Number of shops: 25 Want to develop in: Worldwide Average shop size: 80/100 sqm + info: www.welovepuro.it

37 38 Wok to Walk is a rounded concept: to our customers, it’s a healthy Asian fix: the chance to enjoy a good, quick meal anytime and anywhere. To our partners, it’s the perfect business concept: a flawless WOK TO WALK operation, a mind-blowing margin and an internationally recognized Booth: FB.H17 – FB.H19 brand that outstands in any portfolio. Pitching session: Wok to Walk is also unique. There isn’t a comparable player. We’re number one in Europe and plan to become number one in Thursday 24 May the rest of the world. 11.00-12.00

Year of Creation: 2004 Already present in: 18 countries in Europe, America & Asia Country of creation: Netherlands Want to develop in: UK, France, Germany & Spain - open to Number of shops: 94 other countries depending on the proposal. Average shop size: 80m² + info: www.woktowalk.com Type of location: High Street, Shopping mall

38