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Stanford eCorner Simplicity for the Win Steve Vassallo 04-06-2018 URL: https://ecorner.stanford.edu/?post_type=snippet&p=57466 Designer Steve Vassallo recalls when he realized that elegant minimalism makes a product more valuable. He describes how he pulled out of a project to design an online platform because stakeholders had endless ambitions and requests for more features. “Trying to be everything to everyone ends in being nothing to anyone,” says Vassallo, a general partner at Foundation Capital. Transcript - Now our service was gonna have, this is actually it, guys (laughs).. It was gonna have every feature from every web 2000s startup.. I kinda joked at the time, we were going to build a mobile social network video podcasting with a tag-navigatable wiki.. Like, put it all together.. Whereas, Chevy Chase once said, it's a dessert topping and a floor wax.. (woman laughs) And this is when I decided tag out.. So unlike, that's Groundhog Day, for those of you who don't know it.. So unlike in the case of the Cisco phone, I was simply unable to manage that Cambrian explosion of ideas and features.. What I ultimately realized, was that platforms and viral expansion loops, as they were called at the time, are a great place to end up, but you're never going to get there if you don't focus on a single, unforgettable, minimally awesome product.. How many of you have heard of Ning? Five, six, seven of you.. But you've all heard of YouTube, and Tumblr, and Facebook.. Ning, the one ring meant to rule them all, was sold to Glam for parts.. Now, I'm still proud of the amazing team that we built, and some of those distributed architecture concepts that we pioneered still live on, actually in the data centers of companies like Facebook and LinkedIn and others.. But this story should serve as a very important reminder that infinite ambition is actually not a goal.. I was actually chastened by this experience, which in so many ways was like a photonegative of everything that I had learned about bringing great products into the world.. Trying to be everything to everyone ends in being nothing to anyone.. And it's only ruthless focus and delivering real value to real customers, to real people, is the only way to win....

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Podcast Script – Why Create a Social Network and Why Use of Ning
Podcast script – Why Create a Social Network and Why Use of Ning This short podcast will provide an overview of why we decided to create a social network and why we decided to use ning. I have long used social forums and tools for interacting with people ever since I engaged with the internet at University. This started off by using simple newsgroups to meet likeminded people interested in similar things to me. As the internet grew and got more sophisticated I started to use bulletin boards as the use of things like newsgroups declined. Whilst pregnant I found an online community which enabled me to manage a significant life transition (becoming a mother) very effectively. I found a supportive community who were able to answer any questions I had, allowed me to develop friendships and supported me. I wanted to somehow replicate this amazing support network for new students when they arrived at University and offer them the same opportunities to see that everyone else was feeling the same as them, that no one had all the answers and that they could make friends easily. Our first attempts to establish an online community were relatively limited. In 2007 we installed Moodle and created a series of discussion forums for students to post queries and for other students and staff to support them. Students were able to self register on the Moodle site. However in order to see what posts had been made they needed to be logged in with an account. Even though this activity was fairly straightforward it appeared to have put a lot of people off and the engagement with the discussion forums was limited.
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{Download PDF} Social Network Analysis
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