The Archaeologist 86
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Winter 2012 Number 86 The ARCHAEOLOGIST This issue: ADDING VALUE TO DEVELOPMENT Understanding the value of archaeology p4 Is it getting better? Pay and inflation p18 Promoting curatorial best practice p32 Institute for Archaeologists SHEs University of Reading Whiteknights PO Box 227 READING RG6 6AB C ONTENTS 1 Contents 2 Editorial 3 Archaeology+ Amanda Forster 3 Value added and plus benefits; what can you do to make archaeology go viral? Amanda Forster 4 Understanding the value of archaeology Paul Burtenshaw 6 PR and media coverage: The prehistoric road that went global Tim Malim 9 Knowledge and education: Quarries for kids! Lanton quarry capacity building project Chris Scott 11 Communication: Cracking castles and mega moats Brendon Wilkins page 11 18 Is it getting better? Pay and inflation Doug Rocks-Macqueen 22 The mysteries of deep space archaeology; an interview with the Must Farm project team Amanda Forster 30 Members’ news 31 New members 32 Promoting curatorial best practice Kate Geary page 11 33 Standard and guidance for archaeological advice by historic environment services: good practice case studies 33 Managing quality – using key performance indicators Bruce Mann page 22 34 An archaeology handbook Beryl Lott 34 Career progression schemes in curatorial archaeology Quinton Carroll 35 Monitoring of archiving for planning conditions Beryl Lott 36 Noticeboard page 22 Winter 2012 Number 86 1 The theme of this issue of The Archaeologist is adding British Archaeological Awards, I caught up with the value to development – a big topic and one which is Much Farm project team for an interview exploring l difficult to really get to grips with in a few short the success of the project and understanding what Archaeology+ articles. One of our major opportunities in was key to that success. The recognition by BAA archaeology is creating an interest and buzz about was probably a value-added benefit which nobody the historic environment, and we know from visitor could predict at the outset of the project, but one numbers, TV shows and even films that for which was very much appreciated by both the Value added and plus benefits; what can HLF 2010). In the UK, the British public (up to 2.5 consumers, archaeology can be a real attraction. You archaeological team and the client. Value-added is you do to make archaeology go viral? million of them) have tuned in to discover what lies would think, therefore, that archaeology must have very much on our agenda for the next year, and with beneath the turf at over 1000 locations with Channel a real potential to add something unique, exciting and the development of our new client guide, Amanda Forster Four’s long-running Time Team series (though important to some developments. We have seen Archaeology+ , we will be looking to add to our list admittedly this has recently been scrapped for new some recent exposure of commercial projects of examples of sites which have benefited from Despite the apparent success of format archaeological programmes (see The Guardian (Richard III and ULAS, for example), and it is archaeological works. If you have anything you think archaeology to ignite public interest and 20/10/2012). Archaeology is interesting, exciting and probably safe to say that where the archaeological we should include, please get in touch with me at imagination, we remain a profession which has the power to engage communities and to draw evidence points to a big story, the client will [email protected]. them together. Excavations have the potential to i lacks confidence – which is perhaps generally see some benefit from the media exposure. provide a positive outcome in development projects – understandable. The economic downturn Beyond PR, there is a long list of benefits that the archaeologists have the opportunity to find out about presence of archaeology at a site might bring, and we has had a deep impact on the profession, a community’s heritage, and to help people have some examples are included in this issue. Tim Amanda Forster with commercial companies suffering job understand the landscapes they are living in. The Malim outlines how to capitalise on unexpected losses and closure. This downturn is now investigation of an archaeological site on peoples’ results, Chris Scott explains the benefits of getting affecting local government provision of own doorsteps has the potential to be of great interest rlocal schools involved in projects and Brendon archaeological advice, with the national to local communities, and should be something Wilkins provides a guide on how to get the best of developers are keen to capitalise on. But how many tightening of belts stretching resources to new media. Paul Burtenshaw sets the ball rolling by archaeological evaluations and excavations have you the max and resulting (again) in job losses talking about some of the issues he had found while been involved in where the client demanded greater undertaking his PhD research exploring value in and closures. Those who enjoy employment community engagement? heritage. Staying within the same theme of value, do so knowing they are low paid in providing a good quality service to both clients and comparison to similar professions, and with Time Team did a commendable job of pulling in ostakeholders is something we all strive to achieve. the rising cost of living that pay gap will expertise from commercial as well as academic Kate Geary has been working with various become more and more difficult to manage. spheres, but what do the public really understand practitioners to help bring together a series of Good professional archaeologists to be? Perhaps, rather than With the recent closure of the Institute for practice guides to work alongside our new Standard being undervalued, we are simply not understood. and guidance for archaeological advice (which is Archaeology and Antiquity at the University Over the next 12 months, the IfA will be working on available on our website). Doug Rocks-Macqueen of Birmingham, it is evident that the the perception of our profession – from the public’s presents a revealing look into the world of pay and academic sector is also under threat. understanding of archaeology, through to gaining t inflation, with both good and bad news for those Although I suspect we don’t need to bang professional parity with those we work alongside – working across the sector. Following the recent on about it all the time, this is the reality and many of our current initiatives are directed at success of Cambridge Archaeological Unit at the raising the profile of our profession and increasing for most people working in archaeology ‘Time Team did a understanding of what we do. These initiatives today. So, why are we talking about adding will need to address a wide and diverse audience commendable value to developer-funded projects at a time targeting the stakeholders in archaeology job of pulling in i when we are feeling pretty undervalued as (developers, community members, academics), expertise from Notes to contributors Contributions are always welcome. Please get in touch if you would like to discuss EDITED by a profession? and will provide our members with the tools they ideas for articles, opinion pieces or interviews. Our Spring 2013 issue will include Amanda Forster commercial as need to demonstrate their own professional Themes and deadlines a feature article on ‘CPD in the real world’ (TA87). We would be interested to hear IfA, SHEs, The reason most archaeologists continue to work in acumen (Chartership being top of the agenda). well as academic from anyone with positive and negative experiences of training and maintaining University of Reading, We are also keen to highlight the initiatives of our spheres, but what Spring: CPD in the real world; what’s their CPD. If you would like to include something for this theme, or can provide a Whiteknights, PO Box 227 the heritage sector is because they are passionate the deal with training and short article, the following guidelines will apply. Articles should be between 1000 READING RG6 6AB about it. It is a profession which means something to members and Registered Organisations in do the public professional development? and 1500 words, and sent as an email attachment including captions and credits those who practice it, and it something we feel has ensuring that their own archaeological projects really understand ddeadline: 1 February 2013 for illustrations. Illustrations are important in any article, and should be provided as DESIGNED and TYPESET worth beyond monetary value. Archaeology is are valued by both the communities they serve professional separate files in high resolution (at least 300dpi) and jpg, tif or pdf format. TA is by Sue Cawood something most people seem genuinely interested in and the clients who ultimately pay for the work. made digitally available through our website and if this raises copyright issues with – with icons like Indiana Jones and Lara Croft, the And this is where you can help. archaeologists any authors, artists or photographers please notify the editor. Copyright of content PRINTED by Duffield discipline certainly hasn’t suffered from lack of to be? Perhaps, and illustrations remains with the author, that of the final design with IfA (who will Printers Ltd (Leeds) exposure. Visitor numbers to archaeological open The Southport Report (2011) highlighted the rather than being make it available on its website). Authors are responsible for obtaining days and visits to see particular exhibits all form part need to increase archaeology’s understanding in reproduction rights and for providing the editor with appropriate captions and undervalued, we of a heritage tourism industry which – according to the development sector, making a better case to credits. Opinions expressed in the Archaeologists are those of the authors, and are HLF – contributed £7.4 billion to the UK economy in developers ( and planners) and developing are simply not not necessarily those of the IfA.