MIP-TV Overview Shows a Market Full of Sparks
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MIP-TV 2016 DAY 1 April 4, 2016 My 2 Cents: The U.S. MIP-TV Overview Shows Posh Interest In presidential campaign A Market Full Of Sparks RTL’s de Posch should be extended Page 3 ome participants are coming Keynote Speech to MIP-TV opening day today WORLD: SVoD Salready exhausted. Between oday, at 4:30 pm in the yesterday and Saturday there were Palais, RTL Group’s Co-CEO strategies, TV5Monde, three markets (MipDoc, MipFormats TGuillaume de Posch will JStreet, SportelAsia deliver his keynote speech. Expect and MipDrama), 52 conferences, Pages 6, 8 two offi cial breakfasts, one offi cial executives from France’s M6, lunch and two offi cial opening Germany’s RTL, Spain’s Atresmedia parties at the Martinez. Plus, there and Hungary’s Cool to be in INSIDE: Highlights of was the setting up of stands, while attendance, among many more of the 54 TV networks in 10 countries new international juggling private breakfasts, lunches Indeed, indies love MIP-TV that RTL Group owns or has an and dinners. TV content because of the timing and the interest in. Today and tomorrow are attention they get from buyers, who The 58 year-old Belgian-born Pages 10-18 traditionally MIP-TV’s busiest days. tend to reserve theirs at MIPCOM for de Posch is referred as a “McKinsey A little breathing room is expected studios. boy,” since he started his media on Wednesday. At this market, indies A typical comment came from career in 1990 in the powerful VideoAge are busier than the big studios, Shaftesbury’s Ryan St. Peters: consulting company. In a lengthy which are anxiously waiting for May “Given the cycle of the Canadian 2014 interview to the Group’s offi cial Daily on to talk (new) business. funding system, many broadcasters organ, de Posch described both the go (Continued on Page 4) (Continued on Page 4) Medal of Honor To Veterans, TV Pioneers n Wednesday, April 6, MIP-TV organizers will Ohonor five TV executives with Medailles D’Honneur for their contribution to international television. Among the honorees are: Marcel Vinay Hill (who was featured in VideoAge’s International TV Distribution Hall of Fame, in our May 2015 issue), veterans Rola Bauer and Ben Pyne, and a new generation of leaders –– brothers Punit and Amit Goenka. Pyne is president of Global Distribution, Disney Media Networks and is responsible for the global portfolio of entertainment and news content produced by The Walt Disney Company. Vinay Hill is founder and presi- dent of Comarex. A pioneer in the Latin American television distribu- tion industry, he began his career in 1966 and has held key roles with (Continued on Page 4) My 2¢ Let’s vote to extend the 2015-2016 U.S. presidential campaign for another TV season. It is entertaining, it attracts huge numbers of TV viewers, it is popular overseas, it’s creating a new normal (i.e., un-political correctness or, better yet, political incorrectness) and it has the potential of a tentpole. on’t you wish that this U.S. presidential aggressive questioning in the previous FOX-hosted campaign would last for at least another debate. DTV season? Just look at the ratings and the If on October 3, 2012 the general election debate international attention the debates are getting –– even between Barack Obama and Mitt Romney drew 67.2 at the primary level. million U.S. viewers, imagine the ratings a debate This upcoming U.S. election is a great show not only between the current top two contenders, Donald in America, but worldwide, garnering cover stories Trump (for the Republican Party) and Hillary Clinton VIDEOAGE on major publications like Germany’s Der Spiegel (for the Democratic Party) could get? DAILY (“Wahnsinn”), Britain’s The Economist (“Why Donald Considering that in 2012 only 126 million people AT MIP-TV is Dangerous”) and France’s Le Point (“L’ouragan cast ballots, those Obama-Romney ratings refl ected Trump”). Naturally, let’s not instigate Mexicans to more than 53 percent of the voters. STAND P-1.D60 inveigh against Republican candidate Donald Trump! Now, for the fi rst U.S. TV season that started last MAIN OFFICE: But Trump is admired by Russian tsar Vladimir Putin August and ended March 16, 2016 for the Republican 216 EAST 75TH STREET STE PW and even compared to showman and former Italian primaries –– while for the Democrats it will end on NEW YORK, NY 10021 TEL: (212) 288-3933 prime minister Silvio Berlusconi. May 16 –– there will have been a total of 23 debates: 13 FAX: (212) 288-3424 I’m almost sure that the TV Academy is considering for the Republicans and 10 for the Democrats. We’re WWW.VIDEOAGE.ORG giving awards to various talking about 46 hours of pure WWW.VIDEOAGELATINO.COM candidates and even TV primetime entertainment, EDITOR-IN-CHIEF moderators. especially when on the DOM SERAFINI For this reason, if I were on the Republican side there were 11 U.S. Supreme Court, I’d appoint major contenders. EDITORIAL TEAM ISME BENNIE (CANADA) a panel of six elders –– three for On top of these, there LUCY COHEN BLATTER each of the two political parties will be four general election ILANA S. ENGELBERG CARLOS GUROVICH –– to temp for president Barack debates between September LEAH HOCHBAUM ROSNER Obama at the end of his mandate 26 and October 19, 2016. Plus, BOB JENKINS (U.K.) CAROLINE INTERTAGLIA on January 19, 2017, and let the two earlier Super Bowl-type GILLES POURTIER presidential campaign extend of conventions: one for the for the 2016-2017 TV season. Republicans July 18-21, the “HARRY’S DISPLAYING HIS PRESIDENTIAL (Yes, the Supreme Court can do other for the Democrats July ASSOCIATE PUBLISHER DEBATE RATINGS TROPHIES” MONICA GORGHETTO it. It created a precedent when it 25-28. Both have the potential BUSINESS OFFICE appointed –– without having the of being contested, resulting LEN FINKEL popular vote –– George W. Bush to his fi rst mandate as in an unprecedented ratings bonanza. LEGAL OFFICE president on behalf of Dick Cheney). If the presidential election will not be postponed in ROBERT ACKERMANN, STEVE SCHIFFMAN Back to the current presidential campaign. Just in order to be renewed for a second season, it will take WEB MANAGER the U.S., the very fi rst Republican debate on FOX Cable place on November 8, 2016. BRUNO MARRACINO News on August 6, 2015 was watched by 24 million Benefi tting from the current presidential TV season DESIGN/LAYOUT viewers. And that was just the primary campaign. are the major broadcasters: ABC, CBS, NBC and FOX, CLAUDIO MATTIONI CARMINE RASPAOLO It was the most-watched live broadcast for a non- plus Univision and PBS, cable network CNN and other ILLUSTRATIONS sporting event in cable history (in comparison, the fi rst cable cannels owned by Fox and NBC. BOB SHOCHET Republican debate in 2012 attracted just 3.2 million In terms of awards, I’d give to FOX’s moderator viewers). The second Republican debate on September Megyn Kelly the award for “Best Chutzpah,” Donald 16, 2015 on CNN was followed by 23 million viewers. Trump for “Best Entertainer,” Bernie Sanders “Best The ratings dipped to a 12.5 million low during the Visual Effects,” Marco Rubio, “Best Irritator,” Hillary GaumontTelevision.com January 28, 2016 Republican debate on FOX News, but Clinton, “Best Supporting Role,” and John Kasich for NETFLIX l 20 X 1 HOUR only because Donald Trump decided to boycott it in “Best Actor-Non Protagonist.” SEE US AT MIPTV IN BOOTH #R8.C1 retaliation for FOX News’s moderator Megyn Kelly’s Dom Serafi ni April 4, 2016 3749_Narcos_Videoage_AD_FN.indd 1 3/11/16 6:45 PM My 2¢ Let’s vote to extend the 2015-2016 U.S. presidential campaign for another TV season. It is entertaining, it attracts huge numbers of TV viewers, it is popular overseas, it’s creating a new normal (i.e., un-political correctness or, better yet, political incorrectness) and it has the potential of a tentpole. on’t you wish that this U.S. presidential aggressive questioning in the previous FOX-hosted campaign would last for at least another debate. DTV season? Just look at the ratings and the If on October 3, 2012 the general election debate international attention the debates are getting –– even between Barack Obama and Mitt Romney drew 67.2 at the primary level. million U.S. viewers, imagine the ratings a debate This upcoming U.S. election is a great show not only between the current top two contenders, Donald in America, but worldwide, garnering cover stories Trump (for the Republican Party) and Hillary Clinton VIDEOAGE on major publications like Germany’s Der Spiegel (for the Democratic Party) could get? DAILY (“Wahnsinn”), Britain’s The Economist (“Why Donald Considering that in 2012 only 126 million people AT MIP-TV is Dangerous”) and France’s Le Point (“L’ouragan cast ballots, those Obama-Romney ratings refl ected Trump”). Naturally, let’s not instigate Mexicans to more than 53 percent of the voters. STAND P-1.D60 inveigh against Republican candidate Donald Trump! Now, for the fi rst U.S. TV season that started last MAIN OFFICE: But Trump is admired by Russian tsar Vladimir Putin August and ended March 16, 2016 for the Republican 216 EAST 75TH STREET STE PW and even compared to showman and former Italian primaries –– while for the Democrats it will end on NEW YORK, NY 10021 TEL: (212) 288-3933 prime minister Silvio Berlusconi. May 16 –– there will have been a total of 23 debates: 13 FAX: (212) 288-3424 I’m almost sure that the TV Academy is considering for the Republicans and 10 for the Democrats.